50 Books like Conquer Your Rebrand

How to Launch a Brand

by Fabian Geyrhalter • 2020

Where brand names come from, how logos earn attention, and what turns a business into a brand.

3.90

191

🧭 Brand Strategy 🎨 Visual Identity 🏷️ Brand Naming 🎯 Brand Positioning 🚀 Startup Branding

How to Launch a Brand 98%

Where brand names come from, how logos earn attention, and what turns a business into a brand.

by Fabian Geyrhalter 2020

3.90

191 ratings

🧭 Brand Strategy 🎨 Visual Identity 🏷️ Brand Naming 🎯 Brand Positioning 🚀 Startup Branding

Breakthrough Branding

by Catherine Kaputa • 2012

How to own a niche, be the face, and build a machine: the small-brand playbook.

3.82

🎯 Brand Strategy 🔎 Niche Marketing 👤 Personal Branding 📖 Storytelling 💻 Digital Branding

Breakthrough Branding 97%

How to own a niche, be the face, and build a machine: the small-brand playbook.

by Catherine Kaputa 2012

3.82

85 ratings

🎯 Brand Strategy 🔎 Niche Marketing 👤 Personal Branding 📖 Storytelling 💻 Digital Branding

The Brand Mapping Strategy

by Karen Leland • 2016

The market is already defining your brand. A step-by-step process for reclaiming that narrative.

3.74

107

🧑‍💼 Personal Branding 🏢 Corporate Branding 🗺️ Brand Strategy 💡 Thought Leadership 📱 Social Media Strategy

The Brand Mapping Strategy 97%

The market is already defining your brand. A step-by-step process for reclaiming that narrative.

by Karen Leland 2016

3.74

107 ratings

🧑‍💼 Personal Branding 🏢 Corporate Branding 🗺️ Brand Strategy 💡 Thought Leadership 📱 Social Media Strategy

Brand Gap, The

by Marty Neumeier • 2003

Brands stumble not on bad strategy or poor design, but on the gap no one manages.

3.98

6k+

🧠 Brand Strategy 🧭 Brand Differentiation 💡 Design Thinking 🧩 Creative Collaboration 🌱 Brand Culture

Brand Gap, The 97%

Brands stumble not on bad strategy or poor design, but on the gap no one manages.

by Marty Neumeier 2003

3.98

6k+ ratings

🧠 Brand Strategy 🧭 Brand Differentiation 💡 Design Thinking 🧩 Creative Collaboration 🌱 Brand Culture

Hello, My Name Is Awesome

by Alexandra Watkins • 2014

A veteran namer's simple filter for brand names that charm strangers instead of confusing them.

4.13

983

🏷️ Brand Strategy ✏️ Identity Design 😊 Emotional Branding 💬 Word Of Mouth 💡 Creative Process

Hello, My Name Is Awesome 97%

A veteran namer's simple filter for brand names that charm strangers instead of confusing them.

by Alexandra Watkins 2014

4.13

983 ratings

🏷️ Brand Strategy ✏️ Identity Design 😊 Emotional Branding 💬 Word Of Mouth 💡 Creative Process

Visual Hammer

by Laura Ries • 2012

The emotional brain doesn't read. It sees. The brands that understand this rule the market.

3.88

161

🎯 Brand Strategy 👁️ Visual Branding ❤️ Emotional Branding 🔀 Differentiation 📍 Positioning School

Visual Hammer 97%

The emotional brain doesn't read. It sees. The brands that understand this rule the market.

by Laura Ries 2012

3.88

161 ratings

🎯 Brand Strategy 👁️ Visual Branding ❤️ Emotional Branding 🔀 Differentiation 📍 Positioning School

StoryBranding 2.0

by Jim Signorelli • 2011

Customers already hold their beliefs. The brands that win simply agree, clearly and consistently.

3.95

216

🧱 Brand Strategy 📖 Brand Storytelling 🎭 Archetypal Branding 💎 Authentic Marketing 🏷️ Brand Identity

StoryBranding 2.0 96%

Customers already hold their beliefs. The brands that win simply agree, clearly and consistently.

by Jim Signorelli 2011

3.95

216 ratings

🧱 Brand Strategy 📖 Brand Storytelling 🎭 Archetypal Branding 💎 Authentic Marketing 🏷️ Brand Identity

All about Them

by Bruce Turkel • 2016

Your product works. Everyone's does. Brands that win make people feel something about themselves.

3.53

🎯 Brand Strategy 👥 Customer Centricity ❤️ Emotional Branding 📍 Brand Positioning 🙋 Personal Branding

All about Them 96%

Your product works. Everyone's does. Brands that win make people feel something about themselves.

by Bruce Turkel 2016

3.53

74 ratings

🎯 Brand Strategy 👥 Customer Centricity ❤️ Emotional Branding 📍 Brand Positioning 🙋 Personal Branding

Logos that Last

by Allan Peters • 2023

Six weeks of iteration, vintage hunting, and one rule: build a logo that outlives the trends.

4.21

253

✏️ Logo Design 🏷️ Brand Identity ⚙️ Design Process 📻 Vintage Inspiration 🧩 Brand Systems

Logos that Last 96%

Six weeks of iteration, vintage hunting, and one rule: build a logo that outlives the trends.

by Allan Peters 2023

4.21

253 ratings

✏️ Logo Design 🏷️ Brand Identity ⚙️ Design Process 📻 Vintage Inspiration 🧩 Brand Systems

The Fortune Cookie Principle

by Bernadette Jiwa • 2013

Twenty design decisions that make your brand a story worth telling and sharing.

3.88

686

🧱 Brand Building 📖 Brand Narrative 🎯 Purpose Driven 🧭 Values Alignment 💯 Authentic Branding

The Fortune Cookie Principle 96%

Twenty design decisions that make your brand a story worth telling and sharing.

by Bernadette Jiwa 2013

3.88

686 ratings

🧱 Brand Building 📖 Brand Narrative 🎯 Purpose Driven 🧭 Values Alignment 💯 Authentic Branding

What Great Brands Do

by Denise Lee Yohn • 2013

The best brands stop pursuing customers and start attracting them. They build from the inside out.

3.91

365

🎯 Brand Strategy 🏢 Corporate Culture ❤️ Emotional Branding ✨ Customer Experience 🏷️ Brand Identity

What Great Brands Do 96%

The best brands stop pursuing customers and start attracting them. They build from the inside out.

by Denise Lee Yohn 2013

3.91

365 ratings

🎯 Brand Strategy 🏢 Corporate Culture ❤️ Emotional Branding ✨ Customer Experience 🏷️ Brand Identity

Brand Now

by Nick Westergaard • 2018

Brands are DNA, not pyramids. Here is how to re-sequence yours.

3.99

138

🎯 Brand Strategy 📖 Storytelling 🤝 Customer Experience 😂 Corporate Humor 🏘️ Community Building

Brand Now 96%

Brands are DNA, not pyramids. Here is how to re-sequence yours.

by Nick Westergaard 2018

3.99

138 ratings

🎯 Brand Strategy 📖 Storytelling 🤝 Customer Experience 😂 Corporate Humor 🏘️ Community Building

Obsessed

by Emily Heyward • 2020

The brands people obsess over made one decision early: brand isn't paint, it's the foundation.

3.96

976

🧭 Brand Strategy 🧠 Consumer Psychology 🎨 Brand Identity 👥 Community Building 💝 Emotional Branding

Obsessed 96%

The brands people obsess over made one decision early: brand isn't paint, it's the foundation.

by Emily Heyward 2020

3.96

976 ratings

🧭 Brand Strategy 🧠 Consumer Psychology 🎨 Brand Identity 👥 Community Building 💝 Emotional Branding

Emotion By Design

by Greg Hoffman • 2022

The creative principles that built Nike's most emotional campaigns, from a designer who rose to CMO.

3.69

769

🎨 Brand Identity 🌱 Creative Leadership ❤️ Emotional Branding 🎲 Creative Risk-Taking 📖 Authentic Storytelling

Emotion By Design 96%

The creative principles that built Nike's most emotional campaigns, from a designer who rose to CMO.

by Greg Hoffman 2022

3.69

769 ratings

🎨 Brand Identity 🌱 Creative Leadership ❤️ Emotional Branding 🎲 Creative Risk-Taking 📖 Authentic Storytelling

Lean Branding

by Laura Busche • 2014

Your brand is a hypothesis, not a logo. Here is how to run the experiments.

3.71

🎯 Brand Strategy 🔄 Lean Startup 📖 Brand Storytelling 🎨 Visual Identity 🧠 Consumer Psychology

Lean Branding 95%

Your brand is a hypothesis, not a logo. Here is how to run the experiments.

by Laura Busche 2014

3.71

99 ratings

🎯 Brand Strategy 🔄 Lean Startup 📖 Brand Storytelling 🎨 Visual Identity 🧠 Consumer Psychology

Manage Your Day-to-Day

by Jocelyn K. Glei • 2013

Reclaim your best creative hours from email and distraction with one rule that puts the work first.

3.98

28k+

🎨 Creative Workflow 🔕 Attention Management 🔄 Habit Design 📵 Digital Minimalism 🚧 Creative Constraints

Manage Your Day-to-Day 95%

Reclaim your best creative hours from email and distraction with one rule that puts the work first.

by Jocelyn K. Glei 2013

3.98

28k+ ratings

🎨 Creative Workflow 🔕 Attention Management 🔄 Habit Design 📵 Digital Minimalism 🚧 Creative Constraints

Branding For Dummies

by Bill Chiaravalle • 2006

Branding that lasts: why consistency outranks brilliance, and a playbook for earning consumer trust.

3.74

118

🧭 Brand Strategy 🎯 Market Positioning 🤝 Consumer Trust 🎨 Visual Identity 🏛️ Traditional Branding

Branding For Dummies 95%

Branding that lasts: why consistency outranks brilliance, and a playbook for earning consumer trust.

by Bill Chiaravalle 2006

3.74

118 ratings

🧭 Brand Strategy 🎯 Market Positioning 🤝 Consumer Trust 🎨 Visual Identity 🏛️ Traditional Branding

The Origin of Brands

by Al Ries • 2005

The market doesn't converge. It branches, and every branch is a brand you can own.

3.71

436

🧱 Brand Strategy 🌱 Category Creation 📍 Brand Positioning 🏷️ Brand Naming 👑 Market Leadership

The Origin of Brands 95%

The market doesn't converge. It branches, and every branch is a brand you can own.

by Al Ries 2005

3.71

436 ratings

🧱 Brand Strategy 🌱 Category Creation 📍 Brand Positioning 🏷️ Brand Naming 👑 Market Leadership

Story Driven

by Bernadette Jiwa • 2018

Most strategy starts with the market. The best strategy starts with the mirror.

3.85

669

🧭 Brand Strategy 📖 Business Storytelling 🎯 Corporate Purpose 🤝 Authenticity In Business ⚖️ Values-Based Leadership

Story Driven 95%

Most strategy starts with the market. The best strategy starts with the mirror.

by Bernadette Jiwa 2018

3.85

669 ratings

🧭 Brand Strategy 📖 Business Storytelling 🎯 Corporate Purpose 🤝 Authenticity In Business ⚖️ Values-Based Leadership

Buddhism

by Damien Keown • 1996

Buddhism has no god, no bible, no pope. What holds its many traditions together?

3.74

3k+

📖 Introductory Buddhism ☸️ Buddhist Philosophy 🛕 Theravada Buddhism 🪷 Mahayana Buddhism 🧘 Meditation Practice

Buddhism 95%

Buddhism has no god, no bible, no pope. What holds its many traditions together?

by Damien Keown 1996

3.74

3k+ ratings

📖 Introductory Buddhism ☸️ Buddhist Philosophy 🛕 Theravada Buddhism 🪷 Mahayana Buddhism 🧘 Meditation Practice

The Brand Flip

by Marty Neumeier • 2015

The internet handed customers the controls. Most companies still haven't noticed who's driving.

4.30

673

🎯 Brand Strategy ✨ Customer Experience 🎨 Design Thinking 🧠 Consumer Psychology 👥 Community Building

The Brand Flip 95%

The internet handed customers the controls. Most companies still haven't noticed who's driving.

by Marty Neumeier 2015

4.30

673 ratings

🎯 Brand Strategy ✨ Customer Experience 🎨 Design Thinking 🧠 Consumer Psychology 👥 Community Building

Uniqueing Your Brand

by Jeff Jochum • 2016

Imperfections create fans. How to build a brand so uniquely yours it sells itself.

4.75

🎯 Brand Strategy ⚡ Brand Differentiation 📖 Brand Storytelling 🫶 Founder Authenticity 💰 Value-Based Pricing

Uniqueing Your Brand 95%

Imperfections create fans. How to build a brand so uniquely yours it sells itself.

by Jeff Jochum 2016

4.75

4 ratings

🎯 Brand Strategy ⚡ Brand Differentiation 📖 Brand Storytelling 🫶 Founder Authenticity 💰 Value-Based Pricing

The 22 Immutable Laws Of Branding

by Al Ries • 1998

Own one word. Publicity over ads. Focus over expansion. The 22 laws that build brands that last.

3.88

4k+

🎯 Brand Positioning 🏗️ Category Creation 🏷️ Brand Naming 🧠 Consumer Psychology 📢 Publicity Strategy

The 22 Immutable Laws Of Branding Summary

The 22 Immutable Laws Of Branding 95%

Own one word. Publicity over ads. Focus over expansion. The 22 laws that build brands that last.

by Al Ries 1998

3.88

4k+ ratings

🎯 Brand Positioning 🏗️ Category Creation 🏷️ Brand Naming 🧠 Consumer Psychology 📢 Publicity Strategy

The Hero and the Outlaw

by Margaret Mark • 2001

The deepest brands play a role your customer already knows; here is the full cast.

4.13

947

🏛️ Brand Identity ❤️ Emotional Branding 📖 Brand Storytelling 🧠 Jungian Psychology 🏢 Corporate Culture

The Hero and the Outlaw 95%

The deepest brands play a role your customer already knows; here is the full cast.

by Margaret Mark 2001

4.13

947 ratings

🏛️ Brand Identity ❤️ Emotional Branding 📖 Brand Storytelling 🧠 Jungian Psychology 🏢 Corporate Culture

Fascinate

by Sally Hogshead • 2016

Your brand already has seven fascination triggers. Learn to use them before the goldfish wins.

3.89

712

📈 Brand Strategy 🧠 Marketing Psychology ⏳ Attention Economics 🎭 Archetype Frameworks ❤️ Emotional Branding

Fascinate 95%

Your brand already has seven fascination triggers. Learn to use them before the goldfish wins.

by Sally Hogshead 2016

3.89

712 ratings

📈 Brand Strategy 🧠 Marketing Psychology ⏳ Attention Economics 🎭 Archetype Frameworks ❤️ Emotional Branding

Forever Employable

by Jeff Gothelf • 2020

Apply lean startup to your career: stake a niche, teach in public, let opportunity find you.

3.71

440

🏷️ Personal Branding 🔄 Career Reinvention 💡 Thought Leadership 📝 Content Marketing 🚀 Lean Startup

Forever Employable 95%

Apply lean startup to your career: stake a niche, teach in public, let opportunity find you.

by Jeff Gothelf 2020

3.71

440 ratings

🏷️ Personal Branding 🔄 Career Reinvention 💡 Thought Leadership 📝 Content Marketing 🚀 Lean Startup

Eating the Big Fish

by Adam Morgan • 1999

Outspent is a given. Outplayed is a choice: the challenger brand's guide to beating giants.

3.93

752

🛠️ Brand Strategy ⚔️ Competitive Positioning 💥 Market Disruption 🗺️ Category Design 🏷️ Brand Identity

Eating the Big Fish 95%

Outspent is a given. Outplayed is a choice: the challenger brand's guide to beating giants.

by Adam Morgan 1999

3.93

752 ratings

🛠️ Brand Strategy ⚔️ Competitive Positioning 💥 Market Disruption 🗺️ Category Design 🏷️ Brand Identity

Creative Strategy and the Business of Design

by Douglas Davis • 2016

The business and strategy skills that move designers from order-takers to trusted partners.

4.00

392

🎯 Creative Strategy 💼 Business For Designers 🏷️ Brand Strategy 🧩 Strategic Design 💬 Client Communication

Creative Strategy and the Business of Design Summary

Creative Strategy and the Business of Design 95%

The business and strategy skills that move designers from order-takers to trusted partners.

by Douglas Davis 2016

4.00

392 ratings

🎯 Creative Strategy 💼 Business For Designers 🏷️ Brand Strategy 🧩 Strategic Design 💬 Client Communication

Aesthetic Intelligence

by Pauline Brown • 2019

The five senses make the brand. A former LVMH leader on how to sharpen yours.

3.69

761

🖐️ Sensory Branding 💎 Luxury Industry 🏷️ Brand Identity 🛋️ Customer Experience 💖 Emotional Branding

Aesthetic Intelligence 95%

The five senses make the brand. A former LVMH leader on how to sharpen yours.

by Pauline Brown 2019

3.69

761 ratings

🖐️ Sensory Branding 💎 Luxury Industry 🏷️ Brand Identity 🛋️ Customer Experience 💖 Emotional Branding

From Poop To Gold

by Chris Jones • 2018

The agency behind viral toilet humor reveals its real secret: culture, not creative genius.

3.85

156

🎨 Creative Culture 📈 Viral Marketing 📖 Brand Storytelling 🎯 Advertising Creative 👥 Hiring For Fit

From Poop To Gold 95%

The agency behind viral toilet humor reveals its real secret: culture, not creative genius.

by Chris Jones 2018

3.85

156 ratings

🎨 Creative Culture 📈 Viral Marketing 📖 Brand Storytelling 🎯 Advertising Creative 👥 Hiring For Fit

The Ten Faces of Innovation

by Tom Kelley • 2005

When every new idea gets shot down, ten specific roles can rescue innovation.

3.98

5k+

💡 Design Thinking 🏢 Innovation Management 🔧 Rapid Prototyping ❤️ Customer Empathy 🤝 Creative Collaboration

The Ten Faces of Innovation 94%

When every new idea gets shot down, ten specific roles can rescue innovation.

by Tom Kelley 2005

3.98

5k+ ratings

💡 Design Thinking 🏢 Innovation Management 🔧 Rapid Prototyping ❤️ Customer Empathy 🤝 Creative Collaboration

The E-Myth Enterprise

by Michael E. Gerber • 2009

A good idea isn't enough. Four ideals a business must get right before it ever opens.

3.59

612

🚀 Startup Playbooks 🏪 Small Business Strategy ⚙️ Business Systems Design 🔄 Process Optimization 🌍 Conscious Capitalism

The E-Myth Enterprise 94%

A good idea isn't enough. Four ideals a business must get right before it ever opens.

by Michael E. Gerber 2009

3.59

612 ratings

🚀 Startup Playbooks 🏪 Small Business Strategy ⚙️ Business Systems Design 🔄 Process Optimization 🌍 Conscious Capitalism

The Project50

by Tom Peters • 1999

Turn any project into art: the contrarian rules for stunning, revolutionary, indispensable work.

4.04

247

📋 Project Management 💡 Innovation Culture 🛠️ Rapid Prototyping 🤝 Stakeholder Buy-In 👤 User Experience

The Project50 94%

Turn any project into art: the contrarian rules for stunning, revolutionary, indispensable work.

by Tom Peters 1999

4.04

247 ratings

📋 Project Management 💡 Innovation Culture 🛠️ Rapid Prototyping 🤝 Stakeholder Buy-In 👤 User Experience

Jab, Jab, Jab, Right Hook

by Gary Vaynerchuk • 2013

Give value long before you sell, and make every post feel native to its platform.

3.95

9k+

📲 Social Media Marketing 📋 Content Strategy 📖 Brand Storytelling 🤝 Community Engagement 🎨 Visual Branding

Jab, Jab, Jab, Right Hook 94%

Give value long before you sell, and make every post feel native to its platform.

by Gary Vaynerchuk 2013

3.95

9k+ ratings

📲 Social Media Marketing 📋 Content Strategy 📖 Brand Storytelling 🤝 Community Engagement 🎨 Visual Branding

Meaningful

by Bernadette Jiwa • 2015

Why solving the problems people have stopped noticing builds brands they never stop loving.

3.71

939

🎨 Design Thinking 💛 Customer Empathy 🎯 Product-Market Fit 🤝 Brand Affinity 💫 Emotional Design

Meaningful 94%

Why solving the problems people have stopped noticing builds brands they never stop loving.

by Bernadette Jiwa 2015

3.71

939 ratings

🎨 Design Thinking 💛 Customer Empathy 🎯 Product-Market Fit 🤝 Brand Affinity 💫 Emotional Design

Rethinking Prestige Branding

by Wolfgang Schaefer • 2013

The new luxury does not sell scarcity; it builds missions and myths that people chase.

4.05

👜 Luxury Branding 📖 Brand Storytelling 🎯 Mission-Driven Brands 🌐 Cultural Branding 🧭 Brand Authenticity

Rethinking Prestige Branding 94%

The new luxury does not sell scarcity; it builds missions and myths that people chase.

by Wolfgang Schaefer 2013

4.05

82 ratings

👜 Luxury Branding 📖 Brand Storytelling 🎯 Mission-Driven Brands 🌐 Cultural Branding 🧭 Brand Authenticity

Applied Empathy

by Michael Ventura • 2018

Empathy structured for business: frameworks that surface hidden opportunities and align your team.

3.66

329

🏢 Organizational Leadership 🎨 Design Thinking 🧠 Emotional Intelligence 🪞 Self-Awareness 🏛️ Organizational Culture

Applied Empathy 94%

Empathy structured for business: frameworks that surface hidden opportunities and align your team.

by Michael Ventura 2018

3.66

329 ratings

🏢 Organizational Leadership 🎨 Design Thinking 🧠 Emotional Intelligence 🪞 Self-Awareness 🏛️ Organizational Culture

Niche Down

by Christopher Lochhead • 2018

Stop competing to be best. The rules for creating a new category and owning it outright.

3.80

196

💡 Category Creation 🎯 Differentiation 🏷️ Personal Branding 🧠 Thought Leadership 📚 Market Education

Niche Down 94%

Stop competing to be best. The rules for creating a new category and owning it outright.

by Christopher Lochhead 2018

3.80

196 ratings

💡 Category Creation 🎯 Differentiation 🏷️ Personal Branding 🧠 Thought Leadership 📚 Market Education

Kellogg on Branding

by Alice M. Tybout • 2005

Beyond logos: a Kellogg MBA course on brand as system, spanning positioning, culture, and finance.

4.09

276

🏷️ Brand Management 📈 Marketing Strategy 📍 Brand Positioning 💎 Brand Equity 🏗️ Brand Architecture

Kellogg on Branding 94%

Beyond logos: a Kellogg MBA course on brand as system, spanning positioning, culture, and finance.

by Alice M. Tybout 2005

4.09

276 ratings

🏷️ Brand Management 📈 Marketing Strategy 📍 Brand Positioning 💎 Brand Equity 🏗️ Brand Architecture

Innovation by Design

by Thomas Lockwood • 2017

Why design thinking fails without leadership alignment, and how Intuit, SAP, and GE got it to stick.

3.59

116

💡 Design Thinking 🔁 Organizational Change 🎯 Problem Framing 🧭 Innovation Leaders 🌊 Change Agents

Innovation by Design 94%

Why design thinking fails without leadership alignment, and how Intuit, SAP, and GE got it to stick.

by Thomas Lockwood 2017

3.59

116 ratings

💡 Design Thinking 🔁 Organizational Change 🎯 Problem Framing 🧭 Innovation Leaders 🌊 Change Agents

Insanely Simple

by Ken Segall • 2012

Apple's secret: a hatred of complexity that governs teams, products, marketing. An insider explains.

3.91

6k+

📱 Product Design 🏢 Corporate Culture 👥 Small Teams ✨ User Experience 🎯 Brand Strategy

Insanely Simple 94%

Apple's secret: a hatred of complexity that governs teams, products, marketing. An insider explains.

by Ken Segall 2012

3.91

6k+ ratings

📱 Product Design 🏢 Corporate Culture 👥 Small Teams ✨ User Experience 🎯 Brand Strategy

by Jessica Zweig • 2021

Most personal branding advice demands a performance. This one proves authenticity pays better.

3.88

329

🧱 Personal Branding 🌱 Authentic Leadership 💻 Online Presence 📝 Content Strategy 🌍 Conscious Capitalism

Be 94%

Most personal branding advice demands a performance. This one proves authenticity pays better.

by Jessica Zweig 2021

3.88

329 ratings

🧱 Personal Branding 🌱 Authentic Leadership 💻 Online Presence 📝 Content Strategy 🌍 Conscious Capitalism

Brain Surfing

by Heather Lefevre • 2015

Marketing's top minds agree: empathy, agility, and culture beat data and planning every time.

4.16

233

🎯 Marketing Strategy 🏗️ Brand Building 🔍 Consumer Insights ⚡ Agile Strategy 🌍 Cultural Intelligence

Brain Surfing 94%

Marketing's top minds agree: empathy, agility, and culture beat data and planning every time.

by Heather Lefevre 2015

4.16

233 ratings

🎯 Marketing Strategy 🏗️ Brand Building 🔍 Consumer Insights ⚡ Agile Strategy 🌍 Cultural Intelligence

Be The Brand

by Jules Marcoux • 2016

Turn your reputation into revenue: the playbook for building a personal brand that pays.

3.75

🧑‍💼 Personal Branding 📝 Content Marketing 👥 Audience Building 💰 Brand Monetization 🌐 Online Presence

Be The Brand 94%

Turn your reputation into revenue: the playbook for building a personal brand that pays.

by Jules Marcoux 2016

3.75

72 ratings

🧑‍💼 Personal Branding 📝 Content Marketing 👥 Audience Building 💰 Brand Monetization 🌐 Online Presence

Insight Out

by Tina Seelig • 2015

Four stages carry an idea from imagination to impact. Skip the first, and nothing else follows.

3.78

432

🔧 Design Thinking 🔄 Innovation Frameworks 🚀 Entrepreneurial Mindset 💡 Ideation Techniques 🔍 Reframing Problems

Insight Out 94%

Four stages carry an idea from imagination to impact. Skip the first, and nothing else follows.

by Tina Seelig 2015

3.78

432 ratings

🔧 Design Thinking 🔄 Innovation Frameworks 🚀 Entrepreneurial Mindset 💡 Ideation Techniques 🔍 Reframing Problems

Often Wrong, Never in Doubt

by Donny Deutsch • 2005

The ad man's playbook for convincing yourself you deserve the win before you've earned it.

3.67

165

💪 Self-Belief 🚀 Entrepreneurial Mindset 👔 Personal Branding 🎨 Creative Leadership 🤝 Client Relationships

Often Wrong, Never in Doubt 94%

The ad man's playbook for convincing yourself you deserve the win before you've earned it.

by Donny Deutsch 2005

3.67

165 ratings

💪 Self-Belief 🚀 Entrepreneurial Mindset 👔 Personal Branding 🎨 Creative Leadership 🤝 Client Relationships

Design Driven Innovation

by Roberto Verganti • 2009

User research cannot reveal the next breakthrough. Radical innovation is a proposal, not a response.

4.00

498

🧠 Innovation Strategy 🎨 Design Management ⚡ Radical Innovation 🔧 Product Development ♟️ Competitive Strategy

Design Driven Innovation 94%

User research cannot reveal the next breakthrough. Radical innovation is a proposal, not a response.

by Roberto Verganti 2009

4.00

498 ratings

🧠 Innovation Strategy 🎨 Design Management ⚡ Radical Innovation 🔧 Product Development ♟️ Competitive Strategy

Rocket

by Michael J. Silverstein • 2015

Customer surveys do not create breakthroughs. Winning brands build advocates who sell for them.

3.37

📊 Brand Strategy 🎯 Customer Loyalty 📣 Brand Advocacy 💥 Disruptive Innovation 🧠 Consumer Psychology

Rocket 94%

Customer surveys do not create breakthroughs. Winning brands build advocates who sell for them.

by Michael J. Silverstein 2015

3.37

54 ratings

📊 Brand Strategy 🎯 Customer Loyalty 📣 Brand Advocacy 💥 Disruptive Innovation 🧠 Consumer Psychology

Hegarty on Advertising

by John Hegarty • 2011

An advertising legend on why data never made anyone care, and what actually works instead.

4.07

732

🏢 Advertising Industry 💡 Creative Philosophy 📖 Brand Storytelling 🔥 Creative Rebellion 🎯 Truth In Branding

Hegarty on Advertising 94%

An advertising legend on why data never made anyone care, and what actually works instead.

by John Hegarty 2011

4.07

732 ratings

🏢 Advertising Industry 💡 Creative Philosophy 📖 Brand Storytelling 🔥 Creative Rebellion 🎯 Truth In Branding

Storytelling in Business

by Janis Forman • 2013

Strategy is a story. How the best organizations build storytelling into a systematic capability.

3.53

🏢 Corporate Storytelling 📢 Brand Storytelling 🎤 Executive Communication 🗺️ Strategic Narrative ✍️ Storytelling Techniques

Storytelling in Business 94%

Strategy is a story. How the best organizations build storytelling into a systematic capability.

by Janis Forman 2013

3.53

17 ratings

🏢 Corporate Storytelling 📢 Brand Storytelling 🎤 Executive Communication 🗺️ Strategic Narrative ✍️ Storytelling Techniques

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Highly recommended!! Fantastic service. Perfect for those that want a little more than a teaser but not all the intricate details of a full audio book.

— Greg M