50 Books like Chatbots - how to master the marketing strategies of the big marketplaces

AI Strategy for Sales and Marketing

by Katie King • 2022

An 11-step framework for embedding AI into marketing, sales, and customer experience.

3.20

🤖 Ai In Business 📈 Ai In Marketing 🤝 Customer Experience 🔄 Digital Transformation ⚖️ Ai Ethics

AI Strategy for Sales and Marketing Summary

AI Strategy for Sales and Marketing 96%

An 11-step framework for embedding AI into marketing, sales, and customer experience.

by Katie King 2022

3.20

5 ratings

🤖 Ai In Business 📈 Ai In Marketing 🤝 Customer Experience 🔄 Digital Transformation ⚖️ Ai Ethics

AI-Powered Commerce

by Andy Pandharikar • 2022

Skip the guesswork: AI mines market data to surface product ideas, white space, and demand signals.

🤖 Ai In Commerce 📦 Product Strategy 🔍 Market Intelligence 💬 Customer Insights 🎤 Voice Of Customer

AI-Powered Commerce 96%

Skip the guesswork: AI mines market data to surface product ideas, white space, and demand signals.

by Andy Pandharikar 2022

🤖 Ai In Commerce 📦 Product Strategy 🔍 Market Intelligence 💬 Customer Insights 🎤 Voice Of Customer

Marketing Artificial Intelligence

by Paul Roetzer • 2022

How to separate AI hype from real marketing use cases, and what to automate first.

3.66

132

🖥️ Marketing Technology 🤖 Ai In Business 📈 Marketing Strategy 🧠 Machine Learning ⚙️ Marketing Automation

Marketing Artificial Intelligence Summary

Marketing Artificial Intelligence 96%

How to separate AI hype from real marketing use cases, and what to automate first.

by Paul Roetzer 2022

3.66

132 ratings

🖥️ Marketing Technology 🤖 Ai In Business 📈 Marketing Strategy 🧠 Machine Learning ⚙️ Marketing Automation

Modern Marketing Using AI

by Malay A. Upadhyay • 2021

AI now writes, targets, and sells. The playbook for building a marketing stack that actually works.

3.75

📊 Marketing Strategy 💻 Digital Marketing 🏗️ Brand Building 🤖 Ai In Business ⚙️ Marketing Automation

Modern Marketing Using AI 96%

AI now writes, targets, and sells. The playbook for building a marketing stack that actually works.

by Malay A. Upadhyay 2021

3.75

8 ratings

📊 Marketing Strategy 💻 Digital Marketing 🏗️ Brand Building 🤖 Ai In Business ⚙️ Marketing Automation

Digital Marketing in an AI World

by Frederick Vallaeys • 2019

AI will automate your PPC work; the human skills that become more important, not less.

3.99

128

🖥️ Digital Marketing 🏢 Agency Management 🤖 Human-AI Collaboration ⚙️ Marketing Automation 🧠 Customer Psychology

Digital Marketing in an AI World Summary

Digital Marketing in an AI World 95%

AI will automate your PPC work; the human skills that become more important, not less.

by Frederick Vallaeys 2019

3.99

128 ratings

🖥️ Digital Marketing 🏢 Agency Management 🤖 Human-AI Collaboration ⚙️ Marketing Automation 🧠 Customer Psychology

Artificial Intelligence in Practice

by Bernard Marr • 2019

Robots patrol Walmart aisles. Netflix guesses your next watch. How 50 companies already run on AI.

3.41

251

🤖 Ai In Business 📋 Corporate Case Studies 🧠 Applied Machine Learning 📈 Predictive Analytics ⚙️ Automation

Artificial Intelligence in Practice Summary

Artificial Intelligence in Practice 95%

Robots patrol Walmart aisles. Netflix guesses your next watch. How 50 companies already run on AI.

by Bernard Marr 2019

3.41

251 ratings

🤖 Ai In Business 📋 Corporate Case Studies 🧠 Applied Machine Learning 📈 Predictive Analytics ⚙️ Automation

Artificial Intelligence, Real Profits

by Bo Bennett • 2023

A manual for ChatGPT-4: automate content, convert leads, scale without headcount.

1.75

🤖 Ai Marketing 💻 Digital Marketing ✍️ Prompt Engineering 📈 Conversion Optimization 🧲 Lead Generation

Artificial Intelligence, Real Profits Summary

Artificial Intelligence, Real Profits 95%

A manual for ChatGPT-4: automate content, convert leads, scale without headcount.

by Bo Bennett 2023

1.75

4 ratings

🤖 Ai Marketing 💻 Digital Marketing ✍️ Prompt Engineering 📈 Conversion Optimization 🧲 Lead Generation

The AI Advantage

by Thomas H. Davenport • 2018

Stop chasing AI hype: the three business capabilities that actually deliver returns.

3.54

149

🏢 Enterprise Ai 📱 Digital Transformation ⚙️ Process Automation 🤝 Augmented Intelligence ⚖️ Responsible Ai

The AI Advantage 94%

Stop chasing AI hype: the three business capabilities that actually deliver returns.

by Thomas H. Davenport 2018

3.54

149 ratings

🏢 Enterprise Ai 📱 Digital Transformation ⚙️ Process Automation 🤝 Augmented Intelligence ⚖️ Responsible Ai

Customer Relationship Management

by 50Minutes • 2017

How to segment, personalize, and measure your way to lower churn and higher customer lifetime value.

3.50

🎯 Customer-Centricity 🛎️ Customer Experience 📊 Data-Driven Marketing 🔄 Customer Retention 📡 Multichannel Marketing

Customer Relationship Management Summary

Customer Relationship Management 94%

How to segment, personalize, and measure your way to lower churn and higher customer lifetime value.

by 50Minutes 2017

3.50

2 ratings

🎯 Customer-Centricity 🛎️ Customer Experience 📊 Data-Driven Marketing 🔄 Customer Retention 📡 Multichannel Marketing

Applied Artificial Intelligence

by Mariya Yao • 2018

AI that doesn't pay for itself is overhead. The business leader's framework for picking what wins.

3.57

410

🧠 Ai Strategy 🏢 Enterprise Ai ⚖️ Ai Ethics 🤖 Machine Learning For Business 📊 Data Strategy

Applied Artificial Intelligence 94%

AI that doesn't pay for itself is overhead. The business leader's framework for picking what wins.

by Mariya Yao 2018

3.57

410 ratings

🧠 Ai Strategy 🏢 Enterprise Ai ⚖️ Ai Ethics 🤖 Machine Learning For Business 📊 Data Strategy

Lean AI

by Lomit Patel • 2020

AI can multiply your marketing experiments a hundredfold. The startup framework for doing it.

3.64

🚀 Growth Marketing 📈 Startup Scaling 🤖 AI In Business 🎯 Customer Acquisition 📊 Data-Driven Marketing

Lean AI 94%

AI can multiply your marketing experiments a hundredfold. The startup framework for doing it.

by Lomit Patel 2020

3.64

36 ratings

🚀 Growth Marketing 📈 Startup Scaling 🤖 AI In Business 🎯 Customer Acquisition 📊 Data-Driven Marketing

ChatGPT for Beginners

by Eric Sarrion • 2023

A beginner's guide to making ChatGPT handle email, research, and sales while you focus elsewhere.

2.2

🤖 Chatbot Development ✨ Generative Ai 📝 Prompt Engineering ⚙️ Workflow Automation 👶 Ai For Beginners

ChatGPT for Beginners 94%

A beginner's guide to making ChatGPT handle email, research, and sales while you focus elsewhere.

by Eric Sarrion 2023

2.2

5 ratings

🤖 Chatbot Development ✨ Generative Ai 📝 Prompt Engineering ⚙️ Workflow Automation 👶 Ai For Beginners

Marketing Automation For Dummies

by Mathew Sweezey • 2014

What marketing automation actually does: unify leads, automate campaigns, and prove your ROI.

3.90

🖥️ Marketing Automation 📱 Digital Marketing 🏢 B2B Marketing 🎯 Lead Generation 📝 Content Marketing

Marketing Automation For Dummies Summary

Marketing Automation For Dummies 94%

What marketing automation actually does: unify leads, automate campaigns, and prove your ROI.

by Mathew Sweezey 2014

3.90

52 ratings

🖥️ Marketing Automation 📱 Digital Marketing 🏢 B2B Marketing 🎯 Lead Generation 📝 Content Marketing

The Best Service is No Service

by Bill Price • 2008

Stop optimizing your call center. The real fix is to destroy demand for customer service.

3.98

174

🛎️ Customer Service Strategy ✨ Customer Experience 🎨 Service Design 🔍 Root Cause Analysis 👂 Voice Of The Customer

The Best Service is No Service 93%

Stop optimizing your call center. The real fix is to destroy demand for customer service.

by Bill Price 2008

3.98

174 ratings

🛎️ Customer Service Strategy ✨ Customer Experience 🎨 Service Design 🔍 Root Cause Analysis 👂 Voice Of The Customer

Agentic Artificial Intelligence

by Pascal Bornet • 2025

Generative AI answers. Agentic AI acts. The gap between them is where business will be remade.

3.89

409

🏢 Enterprise Ai 🤖 Autonomous Systems ⚙️ Workforce Automation 🤝 Human-Ai Collaboration 🐝 Multi-Agent Systems

Agentic Artificial Intelligence 93%

Generative AI answers. Agentic AI acts. The gap between them is where business will be remade.

by Pascal Bornet 2025

3.89

409 ratings

🏢 Enterprise Ai 🤖 Autonomous Systems ⚙️ Workforce Automation 🤝 Human-Ai Collaboration 🐝 Multi-Agent Systems

AI for Marketing and Product Innovation

by A.K. Pradeep • 2018

Algorithmic customer segments your surveys will never find, priced to exactly what each will pay.

3.33

📱 Digital Marketing 💡 Product Innovation 📊 Predictive Analytics 🧠 Ai Strategy 📉 Marketing Analytics

AI for Marketing and Product Innovation Summary

AI for Marketing and Product Innovation 93%

Algorithmic customer segments your surveys will never find, priced to exactly what each will pay.

by A.K. Pradeep 2018

3.33

57 ratings

📱 Digital Marketing 💡 Product Innovation 📊 Predictive Analytics 🧠 Ai Strategy 📉 Marketing Analytics

INTELLIGENT AUTOMATION

by Pascal Bornet • 2020

A new tech suite automates knowledge work. The playbook for turning it into your advantage.

3.83

178

⚙️ Intelligent Automation 🏭 Digital Transformation 🤖 Ai In Business 🔄 Process Automation 💼 Future Of Work

INTELLIGENT AUTOMATION 93%

A new tech suite automates knowledge work. The playbook for turning it into your advantage.

by Pascal Bornet 2020

3.83

178 ratings

⚙️ Intelligent Automation 🏭 Digital Transformation 🤖 Ai In Business 🔄 Process Automation 💼 Future Of Work

The AI Workshop

by Milo Foster • 2025

AI without code: a plain-English guide to the tools and ideas that put it to work.

4.07

191

🛠️ No-Code Tools 📖 Ai Literacy 🤝 Human-Ai Collaboration 💼 Ai For Business ⚖️ Ai Ethics

The AI Workshop 93%

AI without code: a plain-English guide to the tools and ideas that put it to work.

by Milo Foster 2025

4.07

191 ratings

🛠️ No-Code Tools 📖 Ai Literacy 🤝 Human-Ai Collaboration 💼 Ai For Business ⚖️ Ai Ethics

All-in On AI

by Thomas H. Davenport • 2023

Less than one percent of large companies are built around AI. The playbook for the rest.

3.23

273

🤖 Ai Adoption 💻 Digital Transformation 🎯 Corporate Strategy 🗄️ Data Infrastructure ⚖️ Ethical Ai

All-in On AI 93%

Less than one percent of large companies are built around AI. The playbook for the rest.

by Thomas H. Davenport 2023

3.23

273 ratings

🤖 Ai Adoption 💻 Digital Transformation 🎯 Corporate Strategy 🗄️ Data Infrastructure ⚖️ Ethical Ai

Real World AI

by Alyssa Simpson Rochwerger • 2021

Bring AI into a real business without bias, drift, and wasted millions: the practical playbook.

4.01

🏢 Enterprise Ai 🎯 Ai Strategy ⚖️ Responsible Ai 📊 Data Governance ⚙️ Mlops

Real World AI 93%

Bring AI into a real business without bias, drift, and wasted millions: the practical playbook.

by Alyssa Simpson Rochwerger 2021

4.01

88 ratings

🏢 Enterprise Ai 🎯 Ai Strategy ⚖️ Responsible Ai 📊 Data Governance ⚙️ Mlops

Invisible Selling Machine

by Ryan Deiss • 2015

An automated email sequence that turns strangers into repeat buyers, without the daily hustle.

4.18

376

📧 Email Marketing 🤖 Marketing Automation 🛒 Sales Funnels 📋 List Building ✍️ Email Copywriting

Invisible Selling Machine 93%

An automated email sequence that turns strangers into repeat buyers, without the daily hustle.

by Ryan Deiss 2015

4.18

376 ratings

📧 Email Marketing 🤖 Marketing Automation 🛒 Sales Funnels 📋 List Building ✍️ Email Copywriting

High-Tech, High-Touch Customer Service

by Micah Solomon • 2012

The personal-service secret of beloved brands, and the technology that scales it.

3.77

113

🛎️ Customer Experience 🎨 Service Design 🧠 Hiring For Attitude 💪 Employee Empowerment 🏛️ Service Culture

High-Tech, High-Touch Customer Service Summary

High-Tech, High-Touch Customer Service 93%

The personal-service secret of beloved brands, and the technology that scales it.

by Micah Solomon 2012

3.77

113 ratings

🛎️ Customer Experience 🎨 Service Design 🧠 Hiring For Attitude 💪 Employee Empowerment 🏛️ Service Culture

Rise of Generative AI and ChatGPT

by Utpal Chakraborty • 2023

Generative AI's business playbook: what ChatGPT delivers, where it stumbles, and what comes next.

1.33

🧠 Generative Ai 💼 Ai In Business ⚖️ Ai Ethics 💬 Natural Language Processing 📖 Ai Literacy

Rise of Generative AI and ChatGPT Summary

Rise of Generative AI and ChatGPT 93%

Generative AI's business playbook: what ChatGPT delivers, where it stumbles, and what comes next.

by Utpal Chakraborty 2023

1.33

12 ratings

🧠 Generative Ai 💼 Ai In Business ⚖️ Ai Ethics 💬 Natural Language Processing 📖 Ai Literacy

Sticky Branding

by Jeremy Miller • 2015

Email averages $44 for every dollar. The nurture sequence that turns strangers into customers.

3.93

176

📧 Email Marketing 💻 Digital Marketing 🎯 Lead Generation 🚀 Sales Funnels 🤖 Marketing Automation

Sticky Branding 93%

Email averages $44 for every dollar. The nurture sequence that turns strangers into customers.

by Jeremy Miller 2015

3.93

176 ratings

📧 Email Marketing 💻 Digital Marketing 🎯 Lead Generation 🚀 Sales Funnels 🤖 Marketing Automation

Forget the Funnel

by Georgiana Laudi • 2023

Stop chasing leaky funnels. The customer insight method that turned revenue up 900% in two years.

4.14

159

📊 Saas Marketing 🧭 Customer Experience 🎯 Jobs-To-Be-Done 🗺️ Customer Journey 🏆 Customer Success

Forget the Funnel 93%

Stop chasing leaky funnels. The customer insight method that turned revenue up 900% in two years.

by Georgiana Laudi 2023

4.14

159 ratings

📊 Saas Marketing 🧭 Customer Experience 🎯 Jobs-To-Be-Done 🗺️ Customer Journey 🏆 Customer Success

Customer Obsessed

by Eric Berridge • 2016

Customer experience fails in a silo. The fix spans design, data, diversity, and employee engagement.

3.21

🤝 Customer Experience 👥 Employee Engagement 📊 Data-Driven Business 💻 Digital Transformation ⚖️ Gender Diversity

Customer Obsessed 93%

Customer experience fails in a silo. The fix spans design, data, diversity, and employee engagement.

by Eric Berridge 2016

3.21

48 ratings

🤝 Customer Experience 👥 Employee Engagement 📊 Data-Driven Business 💻 Digital Transformation ⚖️ Gender Diversity

The Effortless Experience

by Matthew Dixon • 2013

Delight doesn't build loyalty. Ease does. And the ratio is four to one.

3.94

1k+

📞 Customer Service 💝 Customer Experience 🎨 Service Design 📊 Loyalty Economics 🧠 Customer Psychology

The Effortless Experience 93%

Delight doesn't build loyalty. Ease does. And the ratio is four to one.

by Matthew Dixon 2013

3.94

1k+ ratings

📞 Customer Service 💝 Customer Experience 🎨 Service Design 📊 Loyalty Economics 🧠 Customer Psychology

AI Value Creators

by Paul Zikopoulos • 2025

Most AI adopters stay users. Value creators build on proprietary data and governed models instead.

3.66

🏢 Enterprise AI 🔄 Digital Transformation 📊 Data Strategy 🛡️ AI Governance 🤝 Trustworthy AI

AI Value Creators 93%

Most AI adopters stay users. Value creators build on proprietary data and governed models instead.

by Paul Zikopoulos 2025

3.66

44 ratings

🏢 Enterprise AI 🔄 Digital Transformation 📊 Data Strategy 🛡️ AI Governance 🤝 Trustworthy AI

ChatGPT

by Kenneth Caraballo • 2023

A language model is already rewriting the rules of customer service, education, finance, and health.

🧠 Large Language Models 🤖 Machine Learning 💬 Conversational Ai 💼 Ai In Business 🏭 Workforce Automation

ChatGPT 93%

A language model is already rewriting the rules of customer service, education, finance, and health.

by Kenneth Caraballo 2023

🧠 Large Language Models 🤖 Machine Learning 💬 Conversational Ai 💼 Ai In Business 🏭 Workforce Automation

HBR Guide to Generative AI for Managers

by Elisa Farri • 2025

Gen AI is more than a productivity tool. Here's how to make it a strategic partner.

3.67

111

🏢 Ai In Business 🤝 Ai Collaboration ✍️ Ai Prompting ⚡ Ai Productivity 🔮 Future Of Work

HBR Guide to Generative AI for Managers Summary

HBR Guide to Generative AI for Managers 93%

Gen AI is more than a productivity tool. Here's how to make it a strategic partner.

by Elisa Farri 2025

3.67

111 ratings

🏢 Ai In Business 🤝 Ai Collaboration ✍️ Ai Prompting ⚡ Ai Productivity 🔮 Future Of Work

The thank you economy

by Gary Vaynerchuk • 2010

Social media gave every customer a megaphone. The only strategy that keeps them on your side.

3.84

13k+

🛍️ Customer Experience 🤝 Relationship Marketing 🗣️ Word-Of-Mouth Marketing 📱 Social Media Strategy 🎯 Customer-Centricity

The thank you economy 93%

Social media gave every customer a megaphone. The only strategy that keeps them on your side.

by Gary Vaynerchuk 2010

3.84

13k+ ratings

🛍️ Customer Experience 🤝 Relationship Marketing 🗣️ Word-Of-Mouth Marketing 📱 Social Media Strategy 🎯 Customer-Centricity

What To Do When Machines Do Everything

by Malcolm Frank • 2017

12% of jobs vanish, 75% transform. AI's future is a build-out, not a takeover.

3.56

509

⚙️ Digital Transformation 🏭 Industry 4.0 🤖 Ai In Business 🧑‍💻 Future Of Work 📊 Automation Economics

What To Do When Machines Do Everything Summary

What To Do When Machines Do Everything 93%

12% of jobs vanish, 75% transform. AI's future is a build-out, not a takeover.

by Malcolm Frank 2017

3.56

509 ratings

⚙️ Digital Transformation 🏭 Industry 4.0 🤖 Ai In Business 🧑‍💻 Future Of Work 📊 Automation Economics

Growth Hacking

by Raymond Fong • 2017

An automated system that finds, sells, and keeps customers around the clock, no big team required.

3.81

305

🚀 Growth Marketing 🤖 Sales Automation 🎯 Conversion Optimization 🔻 Funnel Design 🔗 Referral Marketing

Growth Hacking 93%

An automated system that finds, sells, and keeps customers around the clock, no big team required.

by Raymond Fong 2017

3.81

305 ratings

🚀 Growth Marketing 🤖 Sales Automation 🎯 Conversion Optimization 🔻 Funnel Design 🔗 Referral Marketing

Youtility

by Jay Baer • 2013

Turn your marketing into a free tool: replace ads with apps, and customers sell themselves.

3.99

1k+

📄 Content Marketing 🤝 Trust Building ⏱️ Real-Time Marketing 🏪 Small Business 🛟 Helpful Marketing

Youtility 93%

Turn your marketing into a free tool: replace ads with apps, and customers sell themselves.

by Jay Baer 2013

3.99

1k+ ratings

📄 Content Marketing 🤝 Trust Building ⏱️ Real-Time Marketing 🏪 Small Business 🛟 Helpful Marketing

Notes from a Friend

by Anthony Robbins • 1995

You are punishing loyal customers for the crimes of the 1 percent. A five-step reset.

3.97

2k+

🎯 Customer Experience 🧩 Service Design 🏷️ Brand Strategy 💡 Experience Innovation 🛠️ Complaint Recovery

Notes from a Friend 93%

You are punishing loyal customers for the crimes of the 1 percent. A five-step reset.

by Anthony Robbins 1995

3.97

2k+ ratings

🎯 Customer Experience 🧩 Service Design 🏷️ Brand Strategy 💡 Experience Innovation 🛠️ Complaint Recovery

Never Lose a Customer Again

by Joey Coleman • 2018

After the sale, keep the customer: a hundred-day playbook to turn one-time buyers into advocates.

4.18

1k+

📈 Customer Retention ✨ Customer Experience 🚀 Onboarding 📣 Customer Advocacy 🗺️ Customer Journey

Never Lose a Customer Again 93%

After the sale, keep the customer: a hundred-day playbook to turn one-time buyers into advocates.

by Joey Coleman 2018

4.18

1k+ ratings

📈 Customer Retention ✨ Customer Experience 🚀 Onboarding 📣 Customer Advocacy 🗺️ Customer Journey

Power And Prediction

by Ajay Agrawal • 2022

AI works. Now the long, slow work of rebuilding everything around it begins.

4.22

7k+

🤖 Ai In Business 🏗️ Organizational Design 🔄 Digital Transformation 📊 Predictive Analytics ⚡ Industry Disruption

Power And Prediction 93%

AI works. Now the long, slow work of rebuilding everything around it begins.

by Ajay Agrawal 2022

4.22

7k+ ratings

🤖 Ai In Business 🏗️ Organizational Design 🔄 Digital Transformation 📊 Predictive Analytics ⚡ Industry Disruption

What Customers Crave

by Nicholas J. Webb • 2016

Good customer service is killing your business. The design-driven method that replaces it.

3.69

289

🧩 Customer Experience Design 🗺️ Customer Journey Mapping 🧈 Frictionless Service ❤️ Emotional Relevance 🤝 Co-Creation

What Customers Crave 93%

Good customer service is killing your business. The design-driven method that replaces it.

by Nicholas J. Webb 2016

3.69

289 ratings

🧩 Customer Experience Design 🗺️ Customer Journey Mapping 🧈 Frictionless Service ❤️ Emotional Relevance 🤝 Co-Creation

The New Rules of Sales and Service

by David Meerman Scott • 2014

When buyers research you first, old playbooks break. The fix: stories, speed, and useful content.

3.87

143

🎯 Content Marketing 📱 Social Selling 📖 Brand Storytelling ⚡ Real-Time Marketing 📊 Data-Driven Sales

The New Rules of Sales and Service Summary

The New Rules of Sales and Service 93%

When buyers research you first, old playbooks break. The fix: stories, speed, and useful content.

by David Meerman Scott 2014

3.87

143 ratings

🎯 Content Marketing 📱 Social Selling 📖 Brand Storytelling ⚡ Real-Time Marketing 📊 Data-Driven Sales

Digital Marketing 2023

by Brandon Wayne Raybon Sr. • 2022

Digital marketing shifts fast: the trends and tools you need to dominate right now.

1.00

💻 Digital Marketing 🎥 Video Marketing 📱 Social Media Marketing 🔍 SEO ✍️ Content Marketing

Digital Marketing 2023 93%

Digital marketing shifts fast: the trends and tools you need to dominate right now.

by Brandon Wayne Raybon Sr. 2022

1.00

1 ratings

💻 Digital Marketing 🎥 Video Marketing 📱 Social Media Marketing 🔍 SEO ✍️ Content Marketing

The Zen of Social Media Marketing

by Shama Hyder • 2010

Three steps to turn social media from a noisy time-sink into a customer-attracting system.

3.74

2k+

📱 Social Media Strategy 🧲 Inbound Marketing 📝 Content Marketing 👥 Community Building 💬 Online Engagement

The Zen of Social Media Marketing Summary

The Zen of Social Media Marketing 93%

Three steps to turn social media from a noisy time-sink into a customer-attracting system.

by Shama Hyder 2010

3.74

2k+ ratings

📱 Social Media Strategy 🧲 Inbound Marketing 📝 Content Marketing 👥 Community Building 💬 Online Engagement

Success Secrets of the Social Media Marketing Superstars

by Mitch Meyerson • 2010

Authenticity over promotion: how the first wave of social media marketers built audiences that buy.

3.00

📱 Social Media Marketing 💻 Digital Marketing 📝 Content Marketing 🤝 Brand Authenticity 💬 Relationship Marketing

Success Secrets of the Social Media Marketing Superstars Summary

Success Secrets of the Social Media Marketing Superstars 93%

Authenticity over promotion: how the first wave of social media marketers built audiences that buy.

by Mitch Meyerson 2010

3.00

1 ratings

📱 Social Media Marketing 💻 Digital Marketing 📝 Content Marketing 🤝 Brand Authenticity 💬 Relationship Marketing

Groundswell

by Charlene Li • 2008

Customers now trust each other more than they trust your brand. The strategy for adapting.

3.75

6k+

📊 Social Media Strategy 🔄 Digital Transformation 🗣️ Word Of Mouth Marketing 🤝 Customer Engagement 🔍 Consumer Behavior

Groundswell 93%

Customers now trust each other more than they trust your brand. The strategy for adapting.

by Charlene Li 2008

3.75

6k+ ratings

📊 Social Media Strategy 🔄 Digital Transformation 🗣️ Word Of Mouth Marketing 🤝 Customer Engagement 🔍 Consumer Behavior

Go Mobile

by Jeanne Hopkins • 2011

Mobile marketing without a big budget: how to adapt Fortune 500 tactics to your business.

3.55

📱 Mobile Marketing 📊 Digital Strategy 🧠 Consumer Behavior 🏗️ Brand Building 💼 Small Business

Go Mobile 93%

Mobile marketing without a big budget: how to adapt Fortune 500 tactics to your business.

by Jeanne Hopkins 2011

3.55

60 ratings

📱 Mobile Marketing 📊 Digital Strategy 🧠 Consumer Behavior 🏗️ Brand Building 💼 Small Business

The New Email Revolution

by Robert W. Bly • 2018

Most business emails are deleted unread. The playbook for getting yours opened and read.

3.00

📧 Email Marketing 💻 Digital Marketing ✍️ Business Copywriting 💼 Business Communication 📬 Direct Response Marketing

The New Email Revolution 93%

Most business emails are deleted unread. The playbook for getting yours opened and read.

by Robert W. Bly 2018

3.00

23 ratings

📧 Email Marketing 💻 Digital Marketing ✍️ Business Copywriting 💼 Business Communication 📬 Direct Response Marketing

Artificial Intelligence and Machine Learning for Business

by Steven Finlay • 2018

ML projects fail for business reasons, not technical ones. The rules for getting it right.

4.14

207

🤖 Machine Learning Basics 📊 Predictive Analytics 👔 AI For Managers 📈 Data-Driven Strategy ⚖️ Ethical AI

Artificial Intelligence and Machine Learning for Business Summary

Artificial Intelligence and Machine Learning for Business 93%

ML projects fail for business reasons, not technical ones. The rules for getting it right.

by Steven Finlay 2018

4.14

207 ratings

🤖 Machine Learning Basics 📊 Predictive Analytics 👔 AI For Managers 📈 Data-Driven Strategy ⚖️ Ethical AI

Changing the Channel

by Michael Masterson • 2008

Twelve channels, one system: the direct-response playbook for an $8M to $26M revenue leap.

3.75

📡 Omnichannel Marketing 📬 Direct Marketing 🏪 Small Business Marketing 💻 Digital Marketing ✉️ Direct Mail Marketing

Changing the Channel 93%

Twelve channels, one system: the direct-response playbook for an $8M to $26M revenue leap.

by Michael Masterson 2008

3.75

59 ratings

📡 Omnichannel Marketing 📬 Direct Marketing 🏪 Small Business Marketing 💻 Digital Marketing ✉️ Direct Mail Marketing

Driving Digital Strategy

by Sunil Gupta • 2018

Digital strategy is business model strategy. Guide for reimagining yours without killing the present

4.05

442

🔄 Digital Transformation 🌐 Platform Strategy 💡 Open Innovation 😊 Customer Experience 📊 Marketing Measurement

Driving Digital Strategy 93%

Digital strategy is business model strategy. Guide for reimagining yours without killing the present

by Sunil Gupta 2018

4.05

442 ratings

🔄 Digital Transformation 🌐 Platform Strategy 💡 Open Innovation 😊 Customer Experience 📊 Marketing Measurement

How To Become A Digital Marketing Hero

by Rufus Lidman • 2018

A digital marketing system that matches the right tool to the right goal, every time, and proves it.

4.50

📱 Digital Marketing 📋 Marketing Frameworks 📊 Marketing Analytics 🔄 Digital Transformation 🌐 Platform Ecosystems

How To Become A Digital Marketing Hero Summary

How To Become A Digital Marketing Hero 93%

A digital marketing system that matches the right tool to the right goal, every time, and proves it.

by Rufus Lidman 2018

4.50

2 ratings

📱 Digital Marketing 📋 Marketing Frameworks 📊 Marketing Analytics 🔄 Digital Transformation 🌐 Platform Ecosystems

Bezonomics

by Brian Dumaine • 2020

The self-reinforcing loop that built Amazon's empire, and how the best companies are stealing it.

3.76

2k+

🛒 E-Commerce 🏗️ Platform Business Models 🤖 AI-Powered Growth 🎯 Customer Centricity 💥 Digital Disruption

Bezonomics 93%

The self-reinforcing loop that built Amazon's empire, and how the best companies are stealing it.

by Brian Dumaine 2020

3.76

2k+ ratings

🛒 E-Commerce 🏗️ Platform Business Models 🤖 AI-Powered Growth 🎯 Customer Centricity 💥 Digital Disruption

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