Geoffrey A. Moore
Geoffrey A. Moore is an author, speaker, and consultant specializing in high-tech marketing and disruptive innovations.
His work focuses on helping companies navigate market transitions, particularly the challenges of moving from early adopters to mainstream customers.
Moore has authored several influential books, including the bestselling "Crossing the Chasm." He divides his time between advising startups and established tech enterprises.
With a background in English literature, Moore transitioned to the tech industry, founding consulting firms like The Chasm Group and Chasm Institute.
He frequently speaks on topics such as enterprise IT transitions and cloud infrastructure, drawing on his extensive experience in the technology sector.
Books by Geoffrey A. Moore
Crossing the Chasm
Marketing and Selling Disruptive Products to Mainstream Customers
Business
Entrepreneurship
Startup
Immersive
Crossing the Chasm
Marketing and Selling Disruptive Products to Mainstream Customers
Business
Entrepreneurship
Startup
Inside the Tornado
Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets – Part Two of the Classic Marketing Series on Mainstream Customer Adoption
Business
Entrepreneurship
Startup
Inside the Tornado
Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets – Part Two of the Classic Marketing Series on Mainstream Customer Adoption
Business
Entrepreneurship
Startup
Zone to Win
Organizing to Compete in an Age of Disruption
Business
Management
Leadership
Zone to Win
Organizing to Compete in an Age of Disruption
Business
Management
Leadership
Escape Velocity
Free Your Company's Future from the Pull of the Past – A Strategic Guide for Executives on Next-Generation Category Leadership
Business
Leadership
Management
Escape Velocity
Free Your Company's Future from the Pull of the Past – A Strategic Guide for Executives on Next-Generation Category Leadership
Business
Leadership
Management
Dealing with Darwin
How Great Companies Innovate at Every Phase of Their Evolution
Business
Entrepreneurship
Management
Dealing with Darwin
How Great Companies Innovate at Every Phase of Their Evolution
Business
Entrepreneurship
Management
