💰 Pricing Strategy

The psychology and economics of setting the right price — how framing, anchoring, and value perception shape what customers are willing to pay and what businesses leave on the table.

Software as a Science

by Dan Martell • 2024

SaaS growth has three levers. Pull them in the right order, and plateaus become launchpads.

4.53

169

🚀 Saas Founders 🔄 Subscription Revenue 🧩 Growth Frameworks ⭐ Customer Success 🎯 Marketing Funnels

Software as a Science

SaaS growth has three levers. Pull them in the right order, and plateaus become launchpads.

by Dan Martell 2024

4.53

169 ratings

🚀 Saas Founders 🔄 Subscription Revenue 🧩 Growth Frameworks ⭐ Customer Success 🎯 Marketing Funnels

Creative, Inc.

by Meg Mateo Ilasco • 2010

From pricing to firing bad clients: the business manual creative freelancers actually need.

3.82

1k+

🧑‍💼 Freelance Business 🎨 Creative Careers 🤝 Client Management 📣 Self-Promotion ⚖️ Work-Life Balance

Creative, Inc.

From pricing to firing bad clients: the business manual creative freelancers actually need.

by Meg Mateo Ilasco 2010

3.82

1k+ ratings

🧑‍💼 Freelance Business 🎨 Creative Careers 🤝 Client Management 📣 Self-Promotion ⚖️ Work-Life Balance

Almost Alchemy

by Dan S. Kennedy • 2019

Most businesses leave half their profit on the table. Where it hides, and how to claim it.

4.39

100

📬 Direct Response Marketing 🔝 Customer Lifetime Value 📊 Data-Driven Decisions 📈 Small Business Growth 💵 Profit Optimization

Almost Alchemy

Most businesses leave half their profit on the table. Where it hides, and how to claim it.

by Dan S. Kennedy 2019

4.39

100 ratings

📬 Direct Response Marketing 🔝 Customer Lifetime Value 📊 Data-Driven Decisions 📈 Small Business Growth 💵 Profit Optimization

Arbitrage

by Chris Green • 2012

Clearance aisle to Amazon: the system that turns $5 finds into $35 sales, no inventory required.

3.68

206

🏪 Retail Arbitrage 📦 Amazon Selling 💰 Side Hustles 🔄 Reselling 🚀 Bootstrapping

Arbitrage

Clearance aisle to Amazon: the system that turns $5 finds into $35 sales, no inventory required.

by Chris Green 2012

3.68

206 ratings

🏪 Retail Arbitrage 📦 Amazon Selling 💰 Side Hustles 🔄 Reselling 🚀 Bootstrapping

AI for Marketing and Product Innovation

by A.K. Pradeep • 2018

Algorithmic customer segments your surveys will never find, priced to exactly what each will pay.

3.33

📱 Digital Marketing 💡 Product Innovation 📊 Predictive Analytics 🧠 Ai Strategy 📉 Marketing Analytics

AI for Marketing and Product Innovation

Algorithmic customer segments your surveys will never find, priced to exactly what each will pay.

by A.K. Pradeep 2018

3.33

57 ratings

📱 Digital Marketing 💡 Product Innovation 📊 Predictive Analytics 🧠 Ai Strategy 📉 Marketing Analytics

How to Make Money Using Etsy

by Tim Adam • 2011

The Etsy seller's missing manual: how to get your handmade shop found, photographed, and profitable.

3.36

181

🛍️ Etsy Selling 🧵 Handmade Business 📸 Product Photography 🔍 Etsy Seo 📱 Social Media Marketing

How to Make Money Using Etsy

The Etsy seller's missing manual: how to get your handmade shop found, photographed, and profitable.

by Tim Adam 2011

3.36

181 ratings

🛍️ Etsy Selling 🧵 Handmade Business 📸 Product Photography 🔍 Etsy Seo 📱 Social Media Marketing

Buy Now

by Rick Cesari • 2011

Solve a customer's problem on screen, close the sale, track every dollar. Direct response playbook.

4.00

🎯 Direct Marketing 📺 Advertising Strategy 🧠 Consumer Psychology ✍️ Copywriting 🏗️ Brand Building

Buy Now

Solve a customer's problem on screen, close the sale, track every dollar. Direct response playbook.

by Rick Cesari 2011

4.00

25 ratings

🎯 Direct Marketing 📺 Advertising Strategy 🧠 Consumer Psychology ✍️ Copywriting 🏗️ Brand Building

Digital Hesitation

by Thomas Lah • 2022

B2B digital transformation fails on pricing, sales, and partnering. Fix them in that order.

4.23

🖥️ Digital Transformation 🔄 Subscription Models 🤝 Customer Success 📊 Data-Driven Sales 🧩 Business Model Innovation

Digital Hesitation

B2B digital transformation fails on pricing, sales, and partnering. Fix them in that order.

by Thomas Lah 2022

4.23

30 ratings

🖥️ Digital Transformation 🔄 Subscription Models 🤝 Customer Success 📊 Data-Driven Sales 🧩 Business Model Innovation

The Ultimate Guide to Selling on Etsy

by Noelle Ihli • 2021

Crack Etsy's algorithm, make your products pop, and turn a craft hobby into real income.

4.27

162

🛒 Ecommerce Marketplaces 🧶 Handmade Business 📸 Product Photography 🔎 Ecommerce Seo 📧 Email Marketing

The Ultimate Guide to Selling on Etsy

Crack Etsy's algorithm, make your products pop, and turn a craft hobby into real income.

by Noelle Ihli 2021

4.27

162 ratings

🛒 Ecommerce Marketplaces 🧶 Handmade Business 📸 Product Photography 🔎 Ecommerce Seo 📧 Email Marketing

Professional Services Marketing

by Mike Schultz • 2009

Attract clients and command premium fees. The marketing playbook for professional services firms.

3.82

177

🏢 Professional Services 🏭 B2B Marketing 🎯 Lead Generation 💡 Thought Leadership 🤝 Business Development

Professional Services Marketing

Attract clients and command premium fees. The marketing playbook for professional services firms.

by Mike Schultz 2009

3.82

177 ratings

🏢 Professional Services 🏭 B2B Marketing 🎯 Lead Generation 💡 Thought Leadership 🤝 Business Development

The Product-Led Playbook

by Wes Bush • 2024

Your product can close deals. The system for unlocking self-serve revenue with a tiny team.

4.42

🧲 Product-Led Growth ☁️ SaaS Go-To-Market 📘 Startup Playbooks 🗺️ Product Strategy 🏁 Onboarding Design

The Product-Led Playbook

Your product can close deals. The system for unlocking self-serve revenue with a tiny team.

by Wes Bush 2024

4.42

55 ratings

🧲 Product-Led Growth ☁️ SaaS Go-To-Market 📘 Startup Playbooks 🗺️ Product Strategy 🏁 Onboarding Design

How to Start a Home-Based Public Relations Business

by Randi Minetor • 2012

Start a PR firm from your spare room: pricing, pitching, ethics, and keeping work flowing.

4.50

🗣️ Public Relations 🏠 Home-Based Business 💼 Freelancing 📰 Media Relations 🤝 Client Relationships

How to Start a Home-Based Public Relations Business

Start a PR firm from your spare room: pricing, pitching, ethics, and keeping work flowing.

by Randi Minetor 2012

4.50

2 ratings

🗣️ Public Relations 🏠 Home-Based Business 💼 Freelancing 📰 Media Relations 🤝 Client Relationships

Rain Making

by Ford Harding • 2008

A system for winning clients when you'd rather do the work, built on three multiplying levers.

3.82

🏢 Professional Services 🎯 Client Acquisition 🤝 Networking Strategy 📞 Cold Outreach 📢 Reputation Building

Rain Making

A system for winning clients when you'd rather do the work, built on three multiplying levers.

by Ford Harding 2008

3.82

97 ratings

🏢 Professional Services 🎯 Client Acquisition 🤝 Networking Strategy 📞 Cold Outreach 📢 Reputation Building

E-commerce Success Mastery 2019

by Derek Ed Wilson • 2019

Why $100-$200 products beat Amazon: a six-figure online store blueprint.

4.00

🛒 E-Commerce Businesses 🎯 Niche Marketing 📦 Product Selection 🔍 SEO For E-Commerce ✍️ Content Marketing

E-commerce Success Mastery 2019

Why $100-$200 products beat Amazon: a six-figure online store blueprint.

by Derek Ed Wilson 2019

4.00

2 ratings

🛒 E-Commerce Businesses 🎯 Niche Marketing 📦 Product Selection 🔍 SEO For E-Commerce ✍️ Content Marketing

The Art of Profitability

by Adrian J. Slywotzky • 2002

Thirty repeatable profit patterns inside every industry, taught in a year of weekly talks.

3.95

1k+

🧮 Profit Models ♟️ Business Strategy 🔗 Value Chain Analysis 🔄 Business Model Innovation 🎯 Customer Centricity

The Art of Profitability

Thirty repeatable profit patterns inside every industry, taught in a year of weekly talks.

by Adrian J. Slywotzky 2002

3.95

1k+ ratings

🧮 Profit Models ♟️ Business Strategy 🔗 Value Chain Analysis 🔄 Business Model Innovation 🎯 Customer Centricity

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