Технологии

Наш цифровой мир пульсирует бесконечными возможностями — от прорывов в программировании до философских вопросов о том, как технологии формируют наше сознание и культуру. Здесь вы найдёте практические руководства для разработчиков и предпринимателей наряду с глубокими размышлениями о том, как наши инструменты и экраны преобразуют общество, работу и человеческие связи.

Технологии Саммари книг

Hardwired

— Meredith Wild • 2013

A tech founder's investor pitch turns personal when a billionaire hacker decides he wants her.

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40 000+

🖤 Controlling Billionaire 💔 Trauma Survivor Heroine ⛓️ Power Exchange 🏢 Forced Proximity 😰 Angsty Contemporary

Hardwired

A tech founder's investor pitch turns personal when a billionaire hacker decides he wants her.

— Meredith Wild 2013 267 стр.

4.02

40 000+ оценок

🖤 Controlling Billionaire 💔 Trauma Survivor Heroine ⛓️ Power Exchange 🏢 Forced Proximity 😰 Angsty Contemporary

Dual Transformation

— Scott D. Anthony • 2017

Disruption demands two transformations: save the core, build the future, and the bridge between.

4.06

254

🏢 Corporate Innovation 🔄 Business Transformation 📉 Disruptive Innovation 🎭 Organizational Ambidexterity 📊 Business Model Innovation

Dual Transformation

Disruption demands two transformations: save the core, build the future, and the bridge between.

— Scott D. Anthony 2017 348 стр.

4.06

254 оценок

🏢 Corporate Innovation 🔄 Business Transformation 📉 Disruptive Innovation 🎭 Organizational Ambidexterity 📊 Business Model Innovation

Radicalized

— Cory Doctorow • 2019

When her smart toaster bricks itself, a refugee discovers the whole building is a corporate jail.

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8 000+

🏙️ Near Future Dystopia 💻 Hacktivism 🧳 Refugee Resilience ✊ Youth-Led Resistance 🏢 Corporate Overreach

Radicalized

When her smart toaster bricks itself, a refugee discovers the whole building is a corporate jail.

— Cory Doctorow 2019 304 стр.

4.03

8 000+ оценок

🏙️ Near Future Dystopia 💻 Hacktivism 🧳 Refugee Resilience ✊ Youth-Led Resistance 🏢 Corporate Overreach

Life Hacks

— Dan Marshall • 2014

A staple remover opens a key ring. Frozen grapes chill your drink. Three hundred everyday hacks.

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195

🛠️ Lifehacks 🏠 Household Tips 🍽️ Food Hacks ✈️ Travel Hacks 🌿 Natural Remedies

Life Hacks

A staple remover opens a key ring. Frozen grapes chill your drink. Three hundred everyday hacks.

— Dan Marshall 2014 176 стр.

3.37

195 оценок

🛠️ Lifehacks 🏠 Household Tips 🍽️ Food Hacks ✈️ Travel Hacks 🌿 Natural Remedies

Hacking Health

— Mukesh Bansal • 2023

What if perfect health follows a few ancient rules modern life made you forget?

4.01

277

🧘 Holistic Health 📊 Health Optimization 😴 Sleep Hygiene 🦠 Gut Health 🥗 Whole Food Nutrition

Hacking Health

What if perfect health follows a few ancient rules modern life made you forget?

— Mukesh Bansal 2023 320 стр.

4.01

277 оценок

🧘 Holistic Health 📊 Health Optimization 😴 Sleep Hygiene 🦠 Gut Health 🥗 Whole Food Nutrition

Thank You for Being Late

— Thomas L. Friedman • 2016

Technology, markets, and the climate are all speeding up simultaneously; adaptation is not optional.

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🏛️ Global Affairs 💼 Future Of Work 🌍 Climate Policy 📈 Digital Transformation 📐 Systems Thinking

Thank You for Being Late

Technology, markets, and the climate are all speeding up simultaneously; adaptation is not optional.

— Thomas L. Friedman 2016 496 стр.

3.88

11 000+ оценок

🏛️ Global Affairs 💼 Future Of Work 🌍 Climate Policy 📈 Digital Transformation 📐 Systems Thinking

Interstellar

— Avi Loeb • 2023

An object from another star defied physics. We weren't ready. A plan to catch the next one.

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🧬 Astrobiology 🚀 Space Exploration 👽 Extraterrestrial Intelligence 🌌 Cosmic Perspective ✨ Interstellar Travel

Interstellar

An object from another star defied physics. We weren't ready. A plan to catch the next one.

— Avi Loeb 2023 252 стр.

3.52

500+ оценок

🧬 Astrobiology 🚀 Space Exploration 👽 Extraterrestrial Intelligence 🌌 Cosmic Perspective ✨ Interstellar Travel

Make Your Own Rules

— Andrew Huang • 2024

A working creator's guide to making a living from art without burning out or selling out.

4.27

319

🎨 Creative Careers 💼 Creative Entrepreneurship 🎯 Redefining Success 💰 Revenue Diversification 🧘 Burnout Recovery

Make Your Own Rules

A working creator's guide to making a living from art without burning out or selling out.

— Andrew Huang 2024 320 стр.

4.27

319 оценок

🎨 Creative Careers 💼 Creative Entrepreneurship 🎯 Redefining Success 💰 Revenue Diversification 🧘 Burnout Recovery

Customer Success

— Nick Mehta • 2016

Group your customers, score their loyalty, and build a product they cannot quit.

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1 000+

🏪 Subscription Economy 🔒 Customer Retention 💻 Saas Strategy 📈 Product-Led Growth 📊 Metrics-Driven Management

Customer Success

Group your customers, score their loyalty, and build a product they cannot quit.

— Nick Mehta 2016 256 стр.

4.00

1 000+ оценок

🏪 Subscription Economy 🔒 Customer Retention 💻 Saas Strategy 📈 Product-Led Growth 📊 Metrics-Driven Management

The Second Coming of Steve Jobs

— Alan Deutschman • 2000

Fired at thirty, Jobs failed a decade before returning to remake the company that rejected him.

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🔄 Tech Turnarounds 🌉 Silicon Valley 🎭 Second Acts 🎨 Product Design ✨ Creative Perfectionism

The Second Coming of Steve Jobs

Fired at thirty, Jobs failed a decade before returning to remake the company that rejected him.

— Alan Deutschman 2000 352 стр.

3.95

3 000+ оценок

🔄 Tech Turnarounds 🌉 Silicon Valley 🎭 Second Acts 🎨 Product Design ✨ Creative Perfectionism

How to Build a Time Machine

— Paul C.W. Davies • 2001

Forward time travel is real. Going back needs wormholes, exotic matter, and a loophole in causality.

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1 000+

⚛️ Theoretical Physics 🕰️ Relativity And Spacetime ⏳ Physics Of Time 🌌 Quantum Reality 🚀 Speculative Physics

How to Build a Time Machine

Forward time travel is real. Going back needs wormholes, exotic matter, and a loophole in causality.

— Paul C.W. Davies 2001 144 стр.

3.82

1 000+ оценок

⚛️ Theoretical Physics 🕰️ Relativity And Spacetime ⏳ Physics Of Time 🌌 Quantum Reality 🚀 Speculative Physics

A Human Algorithm

— Flynn Coleman • 2019

Machines are learning to think. The real question is whether we will remember how to feel.

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299

🤖 Ai Ethics 💼 Future Of Work ⚖️ Algorithmic Bias 🧠 Machine Consciousness 🌍 Diversity In Tech

A Human Algorithm

Machines are learning to think. The real question is whether we will remember how to feel.

— Flynn Coleman 2019 336 стр.

3.58

299 оценок

🤖 Ai Ethics 💼 Future Of Work ⚖️ Algorithmic Bias 🧠 Machine Consciousness 🌍 Diversity In Tech

Fundamentals of Machine Learning for Predictive Data Analytics

— John D. Kelleher • 2015

Pick the right machine learning approach for any business problem, guided by real case studies.

4.35

105

📊 Predictive Analytics 💼 Business Analytics 🤖 Supervised Learning 📈 Model Evaluation 🧹 Data Preparation

Fundamentals of Machine Learning for Predictive Data Analytics

Pick the right machine learning approach for any business problem, guided by real case studies.

— John D. Kelleher 2015 867 стр.

4.35

105 оценок

📊 Predictive Analytics 💼 Business Analytics 🤖 Supervised Learning 📈 Model Evaluation 🧹 Data Preparation

The Startup Checklist

— David S. Rose • 2016

From business model to boardroom: a stepwise path to a funded, scalable company.

4.12

326

🚀 Startup Playbooks 🔄 Lean Startup 💰 Venture Funding 🍰 Equity Splits 🎤 Investor Pitching

The Startup Checklist

From business model to boardroom: a stepwise path to a funded, scalable company.

— David S. Rose 2016 320 стр.

4.12

326 оценок

🚀 Startup Playbooks 🔄 Lean Startup 💰 Venture Funding 🍰 Equity Splits 🎤 Investor Pitching

The Year Without Pants

— Scott Berkun • 2013

From Microsoft to a pants-optional company: what a year without an office teaches about work.

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📡 Remote Work 🏢 Organizational Culture 💬 Asynchronous Communication 🎯 Results-Only Work Environment 🚀 Continuous Deployment

The Year Without Pants

From Microsoft to a pants-optional company: what a year without an office teaches about work.

— Scott Berkun 2013 258 стр.

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2 000+ оценок

📡 Remote Work 🏢 Organizational Culture 💬 Asynchronous Communication 🎯 Results-Only Work Environment 🚀 Continuous Deployment

The Retail Revival

— Doug Stephens • 2013

Retail's middle ground is gone. Winners pick a side: extreme convenience or premium experience.

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110

🛒 Retail Strategy 🧠 Consumer Psychology 📉 Market Polarization 📱 Omnichannel Strategy ❤️ Customer Experience

The Retail Revival

Retail's middle ground is gone. Winners pick a side: extreme convenience or premium experience.

— Doug Stephens 2013 272 стр.

3.87

110 оценок

🛒 Retail Strategy 🧠 Consumer Psychology 📉 Market Polarization 📱 Omnichannel Strategy ❤️ Customer Experience

Strategy Rules

— David B. Yoffie • 2015

Gates, Grove, and Jobs ran three very different companies. Their strategy playbook was the same.

3.82

500+

🎯 Strategic Management 💻 Tech Leadership 🏗️ Platform Economics 🏛️ Organizational Design 🎲 Strategic Risk-Taking

Strategy Rules

Gates, Grove, and Jobs ran three very different companies. Their strategy playbook was the same.

— David B. Yoffie 2015 272 стр.

3.82

500+ оценок

🎯 Strategic Management 💻 Tech Leadership 🏗️ Platform Economics 🏛️ Organizational Design 🎲 Strategic Risk-Taking

The Ascent of Man

— Jacob Bronowski • 1973

Art and science are twin expressions of a single gift: the mind's ability to remake itself.

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🔬 History Of Science 🧬 Cultural Evolution 🦍 Human Origins 💭 Philosophy Of Science 🎨 Science And Art

The Ascent of Man

Art and science are twin expressions of a single gift: the mind's ability to remake itself.

— Jacob Bronowski 1973 352 стр.

4.21

6 000+ оценок

🔬 History Of Science 🧬 Cultural Evolution 🦍 Human Origins 💭 Philosophy Of Science 🎨 Science And Art

The Art of SQL

— Stephane Faroult • 2006

SQL performance lives in the gap between relational theory and disk reality.

3.98

170

🗄️ Database Design 🚀 Query Optimization 🏭 Data Warehousing 📐 Relational Theory 🔍 Indexing Strategies

The Art of SQL

SQL performance lives in the gap between relational theory and disk reality.

— Stephane Faroult 2006 370 стр.

3.98

170 оценок

🗄️ Database Design 🚀 Query Optimization 🏭 Data Warehousing 📐 Relational Theory 🔍 Indexing Strategies

Machine Learning

— Ethem Alpaydin • 2016

From spam filters to self-driving cars: the algorithms that learn from data, and what comes next.

3.62

1 000+

🧠 Machine Learning 🕸️ Neural Networks 🔬 Deep Learning 🎮 Reinforcement Learning 📈 Statistical Learning

Machine Learning

From spam filters to self-driving cars: the algorithms that learn from data, and what comes next.

— Ethem Alpaydin 2016 230 стр.

3.62

1 000+ оценок

🧠 Machine Learning 🕸️ Neural Networks 🔬 Deep Learning 🎮 Reinforcement Learning 📈 Statistical Learning

Too Big to Know

— David Weinberger • 2012

Knowledge on paper was settled and scarce. Online, it is abundant, linked, and never finished.

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2 000+

🕸️ Networked Knowledge 📚 Information Overload 🏛️ Authority And Expertise 🔬 Open Science 🐝 Collective Intelligence

Too Big to Know

Knowledge on paper was settled and scarce. Online, it is abundant, linked, and never finished.

— David Weinberger 2012 256 стр.

3.80

2 000+ оценок

🕸️ Networked Knowledge 📚 Information Overload 🏛️ Authority And Expertise 🔬 Open Science 🐝 Collective Intelligence

Learning Go

— Jon Bodner • 2021

Go's power is what it omits. Learn the idioms that keep code readable for decades.

4.42

493

📐 Idiomatic Coding 🔀 Concurrency Patterns 🏷️ Static Typing ✨ Code Simplicity 🔨 Software Craftsmanship

Learning Go

Go's power is what it omits. Learn the idioms that keep code readable for decades.

— Jon Bodner 2021 375 стр.

4.42

493 оценок

📐 Idiomatic Coding 🔀 Concurrency Patterns 🏷️ Static Typing ✨ Code Simplicity 🔨 Software Craftsmanship

Writing High-Performance .NET Code

— Ben Watson • 2014

Stop guessing why .NET drags. Measure, master the GC, and fix the real bottlenecks.

4.30

291

💻 .Net Development ⚡ Performance Tuning 💾 Memory Management 🔄 Asynchronous Programming 📊 Code Profiling

Writing High-Performance .NET Code

Stop guessing why .NET drags. Measure, master the GC, and fix the real bottlenecks.

— Ben Watson 2014 280 стр.

4.30

291 оценок

💻 .Net Development ⚡ Performance Tuning 💾 Memory Management 🔄 Asynchronous Programming 📊 Code Profiling

How Everything Became War and the Military Became Everything

— Rosa Brooks • 2016

War, law, and state fray together. A Pentagon insider on where the seams gave way.

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1 000+

🪖 Military Policy ⚖️ Laws Of War ⚔️ Asymmetric Warfare 🏛️ Executive Power 🛸 Drone Warfare

How Everything Became War and the Military Became Everything

War, law, and state fray together. A Pentagon insider on where the seams gave way.

— Rosa Brooks 2016 448 стр.

3.93

1 000+ оценок

🪖 Military Policy ⚖️ Laws Of War ⚔️ Asymmetric Warfare 🏛️ Executive Power 🛸 Drone Warfare

Agile Product Management with Scrum

— Roman Pichler • 2008

A single backlog, a vision that sells, and the rules for shipping what customers actually want.

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1 000+

🏗️ Product Management 🔄 Agile Methodologies 💻 Software Development 👤 Product Owners 🏃 Scrum Teams

Agile Product Management with Scrum

A single backlog, a vision that sells, and the rules for shipping what customers actually want.

— Roman Pichler 2008 160 стр.

3.84

1 000+ оценок

🏗️ Product Management 🔄 Agile Methodologies 💻 Software Development 👤 Product Owners 🏃 Scrum Teams

The Green New Deal

— Jeremy Rifkin • 2019

The fossil-fuel economy is a bubble. Green tech will pop it by 2028.

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500+

💚 Green New Deal ⚡ Energy Transition 💰 Green Economics 🛢️ Fossil Fuel Divestment 🏙️ Smart Cities

The Green New Deal

The fossil-fuel economy is a bubble. Green tech will pop it by 2028.

— Jeremy Rifkin 2019 304 стр.

3.68

500+ оценок

💚 Green New Deal ⚡ Energy Transition 💰 Green Economics 🛢️ Fossil Fuel Divestment 🏙️ Smart Cities

Creativity Code

— Marcus du Sautoy • 2019

AI paints, composes, writes. But can a machine truly be creative? A mathematician investigates.

3.94

1 000+

🤖 Machine Creativity 🎨 Ai Generated Art 🖌️ Generative Art 🤔 Philosophy Of Ai 🧠 Cognitive Science

Creativity Code

AI paints, composes, writes. But can a machine truly be creative? A mathematician investigates.

— Marcus du Sautoy 2019 336 стр.

3.94

1 000+ оценок

🤖 Machine Creativity 🎨 Ai Generated Art 🖌️ Generative Art 🤔 Philosophy Of Ai 🧠 Cognitive Science

The Future Leader

— Jacob Morgan • 2020

140 CEOs reveal why yesterday's leadership fails tomorrow, and the nine mindsets that replace it.

4.16

348

🦎 Adaptive Leadership 🧠 Emotional Intelligence 🤲 Servant Leadership 💻 Digital Transformation 🎯 Coaching Culture

The Future Leader

140 CEOs reveal why yesterday's leadership fails tomorrow, and the nine mindsets that replace it.

— Jacob Morgan 2020 320 стр.

4.16

348 оценок

🦎 Adaptive Leadership 🧠 Emotional Intelligence 🤲 Servant Leadership 💻 Digital Transformation 🎯 Coaching Culture

Understanding and Using C Pointers

— Richard Reese • 2013

Pointers are C's sharpest tool. This is how to stop cutting yourself.

4.15

183

🖥️ C Programming 👉 Pointers In C 🧠 Memory Management ⚙️ System Programming 🗄️ Data Structures In C

Understanding and Using C Pointers

Pointers are C's sharpest tool. This is how to stop cutting yourself.

— Richard Reese 2013 223 стр.

4.15

183 оценок

🖥️ C Programming 👉 Pointers In C 🧠 Memory Management ⚙️ System Programming 🗄️ Data Structures In C

Революция геймификации

— Гейб Зикерманн • 2013

What makes games sticky, and how to steal their playbook for business.

3.71

194

🎮 Gamification 💼 Employee Engagement 🧠 Behavioral Economics 🎯 Intrinsic Motivation 👥 Crowdsourcing

Революция геймификации

What makes games sticky, and how to steal their playbook for business.

— Гейб Зикерманн 2013 256 стр.

3.71

194 оценок

🎮 Gamification 💼 Employee Engagement 🧠 Behavioral Economics 🎯 Intrinsic Motivation 👥 Crowdsourcing

Software Architecture Patterns

— Mark Richards • 2015

Five architecture patterns, their trade-offs, and how to pick the one your system actually needs.

3.65

498

🏗️ Software Architecture 🧱 Architecture Patterns 🌐 Distributed Systems ⚠️ Anti-Patterns 📈 Scalability Design

Software Architecture Patterns

Five architecture patterns, their trade-offs, and how to pick the one your system actually needs.

— Mark Richards 2015 47 стр.

3.65

498 оценок

🏗️ Software Architecture 🧱 Architecture Patterns 🌐 Distributed Systems ⚠️ Anti-Patterns 📈 Scalability Design

Strange Rites

— Tara Isabella Burton • 2020

Americans didn't quit religion. They replaced church with SoulCycle, fandom, and social justice.

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🇺🇸 American Religion 📊 Sociology Of Religion 🌱 Secular Spirituality 🧩 Personalized Faith 🛒 Spiritual Marketplace

Strange Rites

Americans didn't quit religion. They replaced church with SoulCycle, fandom, and social justice.

— Tara Isabella Burton 2020 301 стр.

3.88

1 000+ оценок

🇺🇸 American Religion 📊 Sociology Of Religion 🌱 Secular Spirituality 🧩 Personalized Faith 🛒 Spiritual Marketplace

The PayPal Wars

— Eric M. Jackson • 2004

Russian mobsters, eBay's sabotage, an IPO after 9/11: inside PayPal's fight to survive.

3.99

1 000+

🚀 Startup Stories 💳 Fintech History 🔗 Network Effects 🌉 Silicon Valley History 🦠 Viral Growth

The PayPal Wars

Russian mobsters, eBay's sabotage, an IPO after 9/11: inside PayPal's fight to survive.

— Eric M. Jackson 2004 230 стр.

3.99

1 000+ оценок

🚀 Startup Stories 💳 Fintech History 🔗 Network Effects 🌉 Silicon Valley History 🦠 Viral Growth

Исследуй как пират

— Майкл Матера • 2015

Turn your classroom into a game where students chase knowledge, not grades.

4.22

307

🎮 Classroom Gamification 🕹️ Game-Based Learning 📐 Instructional Design 🔥 Student Engagement 🧠 Intrinsic Motivation

Исследуй как пират

Turn your classroom into a game where students chase knowledge, not grades.

— Майкл Матера 2015 256 стр.

4.22

307 оценок

🎮 Classroom Gamification 🕹️ Game-Based Learning 📐 Instructional Design 🔥 Student Engagement 🧠 Intrinsic Motivation

The Storytelling Edge

— Shane Snow • 2018

Oxytocin is the reason stories sell. The craft and system for using it deliberately.

3.42

346

🎯 Strategic Storytelling 📣 Content Marketing 🧠 Neuromarketing 👥 Audience Building 🗺️ Content Strategy

The Storytelling Edge

Oxytocin is the reason stories sell. The craft and system for using it deliberately.

— Shane Snow 2018 208 стр.

3.42

346 оценок

🎯 Strategic Storytelling 📣 Content Marketing 🧠 Neuromarketing 👥 Audience Building 🗺️ Content Strategy

Behind the Screen

— Sarah T. Roberts • 2019

The open internet is a myth: a hidden workforce decides what you see, for a hidden price.

3.65

168

🛡️ Content Moderation ⚖️ Platform Governance 🖥️ Digital Labor 👻 Invisible Labor 🩹 Vicarious Trauma

Behind the Screen

The open internet is a myth: a hidden workforce decides what you see, for a hidden price.

— Sarah T. Roberts 2019 280 стр.

3.65

168 оценок

🛡️ Content Moderation ⚖️ Platform Governance 🖥️ Digital Labor 👻 Invisible Labor 🩹 Vicarious Trauma

Applied Artificial Intelligence

— Mariya Yao • 2018

AI that doesn't pay for itself is overhead. The business leader's framework for picking what wins.

3.57

410

🧠 Ai Strategy 🏢 Enterprise Ai ⚖️ Ai Ethics 🤖 Machine Learning For Business 📊 Data Strategy

Applied Artificial Intelligence

AI that doesn't pay for itself is overhead. The business leader's framework for picking what wins.

— Mariya Yao 2018 201 стр.

3.57

410 оценок

🧠 Ai Strategy 🏢 Enterprise Ai ⚖️ Ai Ethics 🤖 Machine Learning For Business 📊 Data Strategy

Visual Thinking

— Colin Ware • 2008

Vision is not a camera. Design for how the brain samples, scans, and skips.

3.81

189

🖥️ Data Visualization 💬 Visual Communication 🧠 Cognitive Science 👁️ Visual Perception 📐 Design Principles

Visual Thinking

Vision is not a camera. Design for how the brain samples, scans, and skips.

— Colin Ware 2008 210 стр.

3.81

189 оценок

🖥️ Data Visualization 💬 Visual Communication 🧠 Cognitive Science 👁️ Visual Perception 📐 Design Principles

Пруст и кальмар

— Марианна Вулф • 2007

Reading isn't genetic. The brain built it by recycling circuits meant for hunting and speech.

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📜 History Of Reading 🧠 Neuroscience Of Reading ✍️ History Of Writing 🤿 Deep Reading 🔤 Dyslexia

Пруст и кальмар

Reading isn't genetic. The brain built it by recycling circuits meant for hunting and speech.

— Марианна Вулф 2007 308 стр.

3.85

8 000+ оценок

📜 History Of Reading 🧠 Neuroscience Of Reading ✍️ History Of Writing 🤿 Deep Reading 🔤 Dyslexia

What the Face Reveals

— Paul Ekman • 1998

A system cataloging every facial movement, and what it found about lies, craving, and heart disease.

4.19

238

🧐 Facial Expression Analysis 🗣️ Nonverbal Communication 🧠 Emotion Science 🔍 Deception Detection 📏 Behavioral Measurement

What the Face Reveals

A system cataloging every facial movement, and what it found about lies, craving, and heart disease.

— Paul Ekman 1998 672 стр.

4.19

238 оценок

🧐 Facial Expression Analysis 🗣️ Nonverbal Communication 🧠 Emotion Science 🔍 Deception Detection 📏 Behavioral Measurement

Create the Future + The Innovation Handbook

— Jeremy Gutsche • 2020

Why smart companies miss disruption: seven predictable traps, and the culture that overcomes them.

3.93

289

🏢 Innovation Culture 🏭 Corporate Innovation 🧠 Cognitive Biases 🔮 Trend Forecasting ⚡ Disruptive Innovation

Create the Future + The Innovation Handbook

Why smart companies miss disruption: seven predictable traps, and the culture that overcomes them.

— Jeremy Gutsche 2020 360 стр.

3.93

289 оценок

🏢 Innovation Culture 🏭 Corporate Innovation 🧠 Cognitive Biases 🔮 Trend Forecasting ⚡ Disruptive Innovation

The Glass Bead Game

— Hermann Hesse • 1943

Online learning and rising costs disrupt the university model, forcing a choice: reform or decline.

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📖 Higher Education Reform 💡 Disruptive Innovation 💻 Online Learning 🏛️ Institutional Change 🎓 Mission Creep

The Glass Bead Game

Online learning and rising costs disrupt the university model, forcing a choice: reform or decline.

— Hermann Hesse 1943 558 стр.

4.10

42 000+ оценок

📖 Higher Education Reform 💡 Disruptive Innovation 💻 Online Learning 🏛️ Institutional Change 🎓 Mission Creep

Killing Marketing

— Joe Pulizzi • 2013

The smartest brands no longer rent attention. They own audiences and charge for access instead.

3.90

232

📝 Content Marketing 👥 Audience Building 🎯 Marketing Strategy 📊 Media Business Models 📥 Inbound Marketing

Killing Marketing

The smartest brands no longer rent attention. They own audiences and charge for access instead.

— Joe Pulizzi 2013 272 стр.

3.90

232 оценок

📝 Content Marketing 👥 Audience Building 🎯 Marketing Strategy 📊 Media Business Models 📥 Inbound Marketing

CompTIA Security+ Get Certified Get Ahead

— Darril Gibson • 2021

The SY0-601 guide that explains why security controls work, not just which acronym to memorize.

4.57

145

📜 IT Certification 🛡️ Cybersecurity Fundamentals 📝 Exam Preparation 🌐 Network Security 🔐 Cryptography Basics

CompTIA Security+ Get Certified Get Ahead

The SY0-601 guide that explains why security controls work, not just which acronym to memorize.

— Darril Gibson 2021 1120 стр.

4.57

145 оценок

📜 IT Certification 🛡️ Cybersecurity Fundamentals 📝 Exam Preparation 🌐 Network Security 🔐 Cryptography Basics

India’s Railway Man

— Rajendra B. Aklekar • 2017

Bridge: 46 days. Mountain railway: 7 years. The values that built modern India on schedule.

3.85

249

📋 Project Management 🧱 Civil Engineering 🚂 Railways 🏗️ Infrastructure ⚖️ Public Sector Integrity

India’s Railway Man

Bridge: 46 days. Mountain railway: 7 years. The values that built modern India on schedule.

— Rajendra B. Aklekar 2017 273 стр.

3.85

249 оценок

📋 Project Management 🧱 Civil Engineering 🚂 Railways 🏗️ Infrastructure ⚖️ Public Sector Integrity

Content Chemistry

— Andy Crestodina • 2012

A visual playbook for turning your blog into a customer magnet, from search to email.

4.10

118

📣 Content Marketing 🗺️ Content Strategy 🔍 Seo Strategies ✉️ Email Marketing 📱 Social Media Marketing

Content Chemistry

A visual playbook for turning your blog into a customer magnet, from search to email.

— Andy Crestodina 2012 112 стр.

4.10

118 оценок

📣 Content Marketing 🗺️ Content Strategy 🔍 Seo Strategies ✉️ Email Marketing 📱 Social Media Marketing

The Red Web

— Andrei Soldatov • 2015

The Soviet Union fell but its surveillance state survived, rewired for the internet age.

3.95

500+

🏛️ Digital Authoritarianism 🇷🇺 Putin's Russia 👁️ Surveillance State 🌐 Internet Governance ⚔️ Information Warfare

The Red Web

The Soviet Union fell but its surveillance state survived, rewired for the internet age.

— Andrei Soldatov 2015 384 стр.

3.95

500+ оценок

🏛️ Digital Authoritarianism 🇷🇺 Putin's Russia 👁️ Surveillance State 🌐 Internet Governance ⚔️ Information Warfare

UX Research

— Brad Nunnally • 2016

What to ask, who to ask, and how to turn their answers into better products.

3.68

263

📐 Product Design 🔍 User Research 🧪 Usability Testing 🧩 Data Synthesis ⚖️ Mixed Methods

UX Research

What to ask, who to ask, and how to turn their answers into better products.

— Brad Nunnally 2016 256 стр.

3.68

263 оценок

📐 Product Design 🔍 User Research 🧪 Usability Testing 🧩 Data Synthesis ⚖️ Mixed Methods

The Right to Privacy

— Ellen Alderman • 1995

Privacy: the fundamental right the Constitution never names, and the court cases that invented it.

3.96

339

📜 Privacy Law 🏛️ Constitutional Law 🗽 Civil Liberties 📹 Digital Surveillance 🏢 Corporate Surveillance

The Right to Privacy

Privacy: the fundamental right the Constitution never names, and the court cases that invented it.

— Ellen Alderman 1995 432 стр.

3.96

339 оценок

📜 Privacy Law 🏛️ Constitutional Law 🗽 Civil Liberties 📹 Digital Surveillance 🏢 Corporate Surveillance

Paid Attention

— Фарис Якоб • 2015

Brands used to buy attention. Now they must earn it with myth, emotion, and ideas people share.

3.86

224

📢 Advertising Strategy 🏗️ Brand Building ⏳ Attention Economics 🧠 Behavioral Economics 🛒 Consumer Psychology

Paid Attention

Brands used to buy attention. Now they must earn it with myth, emotion, and ideas people share.

— Фарис Якоб 2015 216 стр.

3.86

224 оценок

📢 Advertising Strategy 🏗️ Brand Building ⏳ Attention Economics 🧠 Behavioral Economics 🛒 Consumer Psychology

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