Дизайн

Великий дизайн формирует каждый аспект нашего мира — от цифровых интерфейсов, которыми мы пользуемся ежедневно, до творческих процессов, движущих инновациями и решением проблем. Эти книги исследуют принципы, методологии и преобразующую силу дизайн-мышления в различных дисциплинах, предлагая практические фреймворки и вдохновение для создания более интуитивных, осмысленных и ориентированных на человека решений.

Дизайн Саммари книг

Думай как геймдизайнер

— Джастин Гэри • 2018

A repeatable design loop that turns raw ideas into tested, publishable games, no genius required.

4.01

184

🎮 Game Design 🎨 Creative Industries 💡 Design Thinking 🔧 Rapid Prototyping 🧠 Player Psychology

Думай как геймдизайнер

A repeatable design loop that turns raw ideas into tested, publishable games, no genius required.

— Джастин Гэри 2018 230 стр.

4.01

184 оценок

🎮 Game Design 🎨 Creative Industries 💡 Design Thinking 🔧 Rapid Prototyping 🧠 Player Psychology

Исследуй как пират

— Майкл Матера • 2015

Turn your classroom into a game where students chase knowledge, not grades.

4.22

307

🎮 Classroom Gamification 🕹️ Game-Based Learning 📐 Instructional Design 🔥 Student Engagement 🧠 Intrinsic Motivation

Исследуй как пират

Turn your classroom into a game where students chase knowledge, not grades.

— Майкл Матера 2015 256 стр.

4.22

307 оценок

🎮 Classroom Gamification 🕹️ Game-Based Learning 📐 Instructional Design 🔥 Student Engagement 🧠 Intrinsic Motivation

Make Your Mark

— Jocelyn K. Glei • 2014

You have 15 seconds to win a user. Rules for products and teams that earn attention.

3.97

1 000+

🎨 Creative Business 🌍 Mission-Driven Business 🔄 Lean Startup 💡 Design Thinking 📖 Brand Storytelling

Make Your Mark

You have 15 seconds to win a user. Rules for products and teams that earn attention.

— Jocelyn K. Glei 2014 260 стр.

3.97

1 000+ оценок

🎨 Creative Business 🌍 Mission-Driven Business 🔄 Lean Startup 💡 Design Thinking 📖 Brand Storytelling

Applied Artificial Intelligence

— Mariya Yao • 2018

AI that doesn't pay for itself is overhead. The business leader's framework for picking what wins.

3.57

410

🧠 Ai Strategy 🏢 Enterprise Ai ⚖️ Ai Ethics 🤖 Machine Learning For Business 📊 Data Strategy

Applied Artificial Intelligence

AI that doesn't pay for itself is overhead. The business leader's framework for picking what wins.

— Mariya Yao 2018 201 стр.

3.57

410 оценок

🧠 Ai Strategy 🏢 Enterprise Ai ⚖️ Ai Ethics 🤖 Machine Learning For Business 📊 Data Strategy

Visual Thinking

— Colin Ware • 2008

Vision is not a camera. Design for how the brain samples, scans, and skips.

3.81

189

🖥️ Data Visualization 💬 Visual Communication 🧠 Cognitive Science 👁️ Visual Perception 📐 Design Principles

Visual Thinking

Vision is not a camera. Design for how the brain samples, scans, and skips.

— Colin Ware 2008 210 стр.

3.81

189 оценок

🖥️ Data Visualization 💬 Visual Communication 🧠 Cognitive Science 👁️ Visual Perception 📐 Design Principles

How not to Plan

— APG Ltd • 2018

Most marketing rules are wrong: 66 evidence-backed ways to stop sabotaging your own growth.

4.43

405

🎯 Marketing Strategy 🏗️ Brand Building 🧠 Consumer Psychology 📈 Behavioral Economics ✨ Brand Distinctiveness

How not to Plan

Most marketing rules are wrong: 66 evidence-backed ways to stop sabotaging your own growth.

— APG Ltd 2018 403 стр.

4.43

405 оценок

🎯 Marketing Strategy 🏗️ Brand Building 🧠 Consumer Psychology 📈 Behavioral Economics ✨ Brand Distinctiveness

Writing Short Films

— Linda J. Cowgill • 1997

Minutes, not hours. The structural rules for short films that features never taught you.

3.70

303

🎬 Screenwriting Craft 🎞️ Short Film 🏗️ Story Structure 👁️ Visual Storytelling ⚡ Conflict And Tension

Writing Short Films

Minutes, not hours. The structural rules for short films that features never taught you.

— Linda J. Cowgill 1997 272 стр.

3.70

303 оценок

🎬 Screenwriting Craft 🎞️ Short Film 🏗️ Story Structure 👁️ Visual Storytelling ⚡ Conflict And Tension

Paid Attention

— Фарис Якоб • 2015

Brands used to buy attention. Now they must earn it with myth, emotion, and ideas people share.

3.86

224

📢 Advertising Strategy 🏗️ Brand Building ⏳ Attention Economics 🧠 Behavioral Economics 🛒 Consumer Psychology

Paid Attention

Brands used to buy attention. Now they must earn it with myth, emotion, and ideas people share.

— Фарис Якоб 2015 216 стр.

3.86

224 оценок

📢 Advertising Strategy 🏗️ Brand Building ⏳ Attention Economics 🧠 Behavioral Economics 🛒 Consumer Psychology

Content Chemistry

— Andy Crestodina • 2012

A visual playbook for turning your blog into a customer magnet, from search to email.

4.10

118

📣 Content Marketing 🗺️ Content Strategy 🔍 Seo Strategies ✉️ Email Marketing 📱 Social Media Marketing

Content Chemistry

A visual playbook for turning your blog into a customer magnet, from search to email.

— Andy Crestodina 2012 112 стр.

4.10

118 оценок

📣 Content Marketing 🗺️ Content Strategy 🔍 Seo Strategies ✉️ Email Marketing 📱 Social Media Marketing

UX Research

— Brad Nunnally • 2016

What to ask, who to ask, and how to turn their answers into better products.

3.68

263

📐 Product Design 🔍 User Research 🧪 Usability Testing 🧩 Data Synthesis ⚖️ Mixed Methods

UX Research

What to ask, who to ask, and how to turn their answers into better products.

— Brad Nunnally 2016 256 стр.

3.68

263 оценок

📐 Product Design 🔍 User Research 🧪 Usability Testing 🧩 Data Synthesis ⚖️ Mixed Methods

Запуск

— Джон Спенсер • 2016

A design thinking framework that turns any classroom into a launchpad for student creativity.

4.09

500+

🧠 Design Thinking 🛠️ Maker Education 📋 Project-Based Learning 🔍 Inquiry-Based Learning 🎨 Creative Classrooms

Запуск

A design thinking framework that turns any classroom into a launchpad for student creativity.

— Джон Спенсер 2016 298 стр.

4.09

500+ оценок

🧠 Design Thinking 🛠️ Maker Education 📋 Project-Based Learning 🔍 Inquiry-Based Learning 🎨 Creative Classrooms

Value Engineering

— Anil Kumar Mukhopadhyaya • 2003

Function is worth more than form: the systematic approach that finds savings competitors overlook.

4.75

🔧 Value Engineering 💰 Cost Engineering ♻️ Life Cycle Costing 💡 Creative Problem-Solving 👥 Team Dynamics

Value Engineering

Function is worth more than form: the systematic approach that finds savings competitors overlook.

— Anil Kumar Mukhopadhyaya 2003 212 стр.

4.75

4 оценок

🔧 Value Engineering 💰 Cost Engineering ♻️ Life Cycle Costing 💡 Creative Problem-Solving 👥 Team Dynamics

Object-Oriented Software Construction

— Bertrand Meyer • 1988

Before running code, define the contract: how agreements between objects produce reliable software.

4.04

271

🏗️ Object-Oriented Design 🏛️ Software Architecture ✅ Software Correctness ♻️ Code Reusability 🧱 Modular Design

Object-Oriented Software Construction

Before running code, define the contract: how agreements between objects produce reliable software.

— Bertrand Meyer 1988 1296 стр.

4.04

271 оценок

🏗️ Object-Oriented Design 🏛️ Software Architecture ✅ Software Correctness ♻️ Code Reusability 🧱 Modular Design

Programming C#

— Jesse Liberty • 2001

C# from the ground up: objects, events, Windows interfaces, and the database that drives them.

3.68

195

🖥️ C# Programming 📦 .Net Framework 🧱 Object Orientation 📖 Language Reference 🪟 Desktop Development

Programming C#

C# from the ground up: objects, events, Windows interfaces, and the database that drives them.

— Jesse Liberty 2001 688 стр.

3.68

195 оценок

🖥️ C# Programming 📦 .Net Framework 🧱 Object Orientation 📖 Language Reference 🪟 Desktop Development

Cloud Architecture Patterns

— Bill Wilder • 2012

Scale out, not up: the patterns that make cloud apps resilient, cheap, and self-healing.

3.59

236

☁️ Cloud Architecture 🔗 Distributed Systems ↔️ Horizontal Scaling 🧩 Stateless Design 🛡️ Fault Tolerance

Cloud Architecture Patterns

Scale out, not up: the patterns that make cloud apps resilient, cheap, and self-healing.

— Bill Wilder 2012 182 стр.

3.59

236 оценок

☁️ Cloud Architecture 🔗 Distributed Systems ↔️ Horizontal Scaling 🧩 Stateless Design 🛡️ Fault Tolerance

Lean Inception

— Paulo Caroli • 2018

The workshop recipe that aligns a team and defines the right MVP, no code needed.

4.07

446

🧱 Product Management 🚀 Lean Startup 🔄 Agile Development 🎯 Workshop Facilitation 🤝 Team Alignment

Lean Inception

The workshop recipe that aligns a team and defines the right MVP, no code needed.

— Paulo Caroli 2018 187 стр.

4.07

446 оценок

🧱 Product Management 🚀 Lean Startup 🔄 Agile Development 🎯 Workshop Facilitation 🤝 Team Alignment

What Would Google Do?

— Jeff Jarvis • 2009

The internet's most successful company wrote a playbook, and it has nothing to do with search.

3.87

10 000+

🌐 Internet Business 🏗️ Platform Economics 🔓 Open Systems 👥 Crowd Wisdom 🆓 Freeconomics

What Would Google Do?

The internet's most successful company wrote a playbook, and it has nothing to do with search.

— Jeff Jarvis 2009

3.87

10 000+ оценок

🌐 Internet Business 🏗️ Platform Economics 🔓 Open Systems 👥 Crowd Wisdom 🆓 Freeconomics

Ignore Everybody

— Hugh MacLeod • 2009

Forty rules for creative freedom: ignore the crowd, keep the day job, and build your own audience.

4.08

28 000+

🎨 Artistic Sovereignty 💼 Day Job Creativity 🌐 Online Audience Building 🐢 Slow Success 💸 Creative Frugality

Ignore Everybody

Forty rules for creative freedom: ignore the crowd, keep the day job, and build your own audience.

— Hugh MacLeod 2009 159 стр.

4.08

28 000+ оценок

🎨 Artistic Sovereignty 💼 Day Job Creativity 🌐 Online Audience Building 🐢 Slow Success 💸 Creative Frugality

Once Upon an Algorithm

— Martin Erwig • 2017

What Hansel and Gretel, Sherlock Holmes, and Groundhog Day can teach you about algorithms.

3.63

265

🧠 Computational Thinking 📐 Algorithm Design 📖 Story-Driven Education 🔓 Accessible Algorithms 🗄️ Data Structures

Once Upon an Algorithm

What Hansel and Gretel, Sherlock Holmes, and Groundhog Day can teach you about algorithms.

— Martin Erwig 2017 336 стр.

3.63

265 оценок

🧠 Computational Thinking 📐 Algorithm Design 📖 Story-Driven Education 🔓 Accessible Algorithms 🗄️ Data Structures

Design Thinking for the Greater Good

— Jeanne Liedtka • 2017

Innovate without a big R&D budget: borrowing designer methods that work in the public square.

4.00

🧠 Design Thinking 🏛️ Social Sector Innovation 🤲 Human-Centered Design 🔄 Organizational Change 🧪 Prototyping And Testing

Design Thinking for the Greater Good

Innovate without a big R&D budget: borrowing designer methods that work in the public square.

— Jeanne Liedtka 2017 354 стр.

4.00

50 оценок

🧠 Design Thinking 🏛️ Social Sector Innovation 🤲 Human-Centered Design 🔄 Organizational Change 🧪 Prototyping And Testing

Fundamentals of Digital Image Processing

— Anil K. Jain • 1988

From pixel to picture: the math that samples, restores, compresses, and reconstructs digital images.

3.98

145

🖼️ Image Processing 📡 Signal Processing 〰️ Fourier Analysis 🗜️ Data Compression 🏥 Medical Imaging

Fundamentals of Digital Image Processing

From pixel to picture: the math that samples, restores, compresses, and reconstructs digital images.

— Anil K. Jain 1988 569 стр.

3.98

145 оценок

🖼️ Image Processing 📡 Signal Processing 〰️ Fourier Analysis 🗜️ Data Compression 🏥 Medical Imaging

Lean Customer Development

— Cindy Alvarez • 2014

Save five hours of wasted development for every hour you spend talking to customers.

4.18

1 000+

🏗️ Lean Startup 👂 Customer Development 🚀 Startup Founders 📋 Product Managers 🎙️ Customer Interviews

Lean Customer Development

Save five hours of wasted development for every hour you spend talking to customers.

— Cindy Alvarez 2014 236 стр.

4.18

1 000+ оценок

🏗️ Lean Startup 👂 Customer Development 🚀 Startup Founders 📋 Product Managers 🎙️ Customer Interviews

The Accidental Instructional Designer

— Cammy Bean • 2014

Never meant to be an instructional designer? A framework for digital learning that works.

4.00

239

🎓 Instructional Design 💻 E-Learning Design 🏢 Corporate Learning 🎯 Performance Improvement 🧠 Adult Learning Theory

The Accidental Instructional Designer

Never meant to be an instructional designer? A framework for digital learning that works.

— Cammy Bean 2014 224 стр.

4.00

239 оценок

🎓 Instructional Design 💻 E-Learning Design 🏢 Corporate Learning 🎯 Performance Improvement 🧠 Adult Learning Theory

Digital Minds

— Weber Systems Inc. • 2013

From search and social to email and mobile: the twelve channels that build a digital business.

3.49

458

🖥️ Digital Marketing ✍️ Content Marketing 🔍 SEO Strategy 📱 Social Media Marketing 📈 Conversion Optimization

Digital Minds

From search and social to email and mobile: the twelve channels that build a digital business.

— Weber Systems Inc. 2013 160 стр.

3.49

458 оценок

🖥️ Digital Marketing ✍️ Content Marketing 🔍 SEO Strategy 📱 Social Media Marketing 📈 Conversion Optimization

Hackers & Painters

— Paul Graham • 2004

Making beautiful things, breaking dumb rules, and why the kid you ignored is building your future.

4.05

9 000+

🌉 Silicon Valley Culture 💻 Hacker Ethos 🏢 Startup Culture ⚙️ Software Engineering ⌨️ Programming Languages

Hackers & Painters

Making beautiful things, breaking dumb rules, and why the kid you ignored is building your future.

— Paul Graham 2004 272 стр.

4.05

9 000+ оценок

🌉 Silicon Valley Culture 💻 Hacker Ethos 🏢 Startup Culture ⚙️ Software Engineering ⌨️ Programming Languages

The Substance of Style

— Virginia Postrel • 2003

The sensory qualities of things now rival price and performance as economic forces.

3.49

500+

🏗️ Design Economy 🛍️ Consumer Aesthetics ⚙️ Form And Function 🎭 Taste And Identity 👁️ Sensory Design

The Substance of Style

The sensory qualities of things now rival price and performance as economic forces.

— Virginia Postrel 2003 237 стр.

3.49

500+ оценок

🏗️ Design Economy 🛍️ Consumer Aesthetics ⚙️ Form And Function 🎭 Taste And Identity 👁️ Sensory Design

How To Dress For Success

— Edith Head • 1967

A Hollywood costume legend's rules for dressing like the promotion is already yours.

3.80

206

👔 Workplace Style 📐 Body Type Analysis 🎨 Color Theory 👗 Figure Flattery 🗂️ Wardrobe Planning

How To Dress For Success

A Hollywood costume legend's rules for dressing like the promotion is already yours.

— Edith Head 1967 212 стр.

3.80

206 оценок

👔 Workplace Style 📐 Body Type Analysis 🎨 Color Theory 👗 Figure Flattery 🗂️ Wardrobe Planning

Made by James

— James Martin • 2022

Why rough drawing beats perfectionism, and the pricing formula that sustains a creative career.

4.54

226

✏️ Logo Design 💼 Freelance Design 🎯 Brand Identity Design 🔄 Creative Process 🧠 Overcoming Self-Doubt

Made by James

Why rough drawing beats perfectionism, and the pricing formula that sustains a creative career.

— James Martin 2022 224 стр.

4.54

226 оценок

✏️ Logo Design 💼 Freelance Design 🎯 Brand Identity Design 🔄 Creative Process 🧠 Overcoming Self-Doubt

Веб-психология. Как с помощью интернета влиять на людей

— Натали Нахай • 2012

The brain's shortcuts decide every online purchase. Design for those rules, not for logic.

3.74

307

🎯 Conversion Optimization 🎨 Design Psychology 🧠 Cognitive Biases 📊 Behavioral Economics 🤝 Ethical Persuasion

Веб-психология. Как с помощью интернета влиять на людей

The brain's shortcuts decide every online purchase. Design for those rules, not for logic.

— Натали Нахай 2012 271 стр.

3.74

307 оценок

🎯 Conversion Optimization 🎨 Design Psychology 🧠 Cognitive Biases 📊 Behavioral Economics 🤝 Ethical Persuasion

Authenticity

— James H. Gilmore • 2007

Everything sold is manufactured, including authenticity. The winners manage the perception of real.

3.69

222

🎟️ Experience Economy 👁️ Brand Perception 🎭 Perceived Authenticity 🧠 Consumer Psychology 🏛️ Business Philosophy

Authenticity

Everything sold is manufactured, including authenticity. The winners manage the perception of real.

— James H. Gilmore 2007 320 стр.

3.69

222 оценок

🎟️ Experience Economy 👁️ Brand Perception 🎭 Perceived Authenticity 🧠 Consumer Psychology 🏛️ Business Philosophy

Dot Journaling

— Rachel Wilkerson Miller • 2017

Bullet journaling without the art: how a few dots and symbols can organize your whole life.

3.77

7 000+

📓 Bullet Journaling 📝 Analog Productivity ✅ Habit Tracking 🎨 Creative Journaling 🚫👌 Embracing Imperfection

Dot Journaling

Bullet journaling without the art: how a few dots and symbols can organize your whole life.

— Rachel Wilkerson Miller 2017 240 стр.

3.77

7 000+ оценок

📓 Bullet Journaling 📝 Analog Productivity ✅ Habit Tracking 🎨 Creative Journaling 🚫👌 Embracing Imperfection

Men and Style

— David Coggins • 2016

Fashion chases the new; style lives in the worn-in, the inherited, the second whiskey.

3.63

221

👔 Menswear ✨ Personal Style 🕴️ Classic Menswear 🍷 Acquired Taste 🍸 Bar Culture

Men and Style

Fashion chases the new; style lives in the worn-in, the inherited, the second whiskey.

— David Coggins 2016 272 стр.

3.63

221 оценок

👔 Menswear ✨ Personal Style 🕴️ Classic Menswear 🍷 Acquired Taste 🍸 Bar Culture

Domain-Driven Design Quickly

— Floyd Marinescu • 2006

Business and code speak different languages. The modeling method that forces them to share one.

3.59

500+

📐 Domain Modeling 🏗️ Software Architecture 🧭 Domain Driven Design 📦 Object Oriented Design 🤝 Collaborative Modeling

Domain-Driven Design Quickly

Business and code speak different languages. The modeling method that forces them to share one.

— Floyd Marinescu 2006 104 стр.

3.59

500+ оценок

📐 Domain Modeling 🏗️ Software Architecture 🧭 Domain Driven Design 📦 Object Oriented Design 🤝 Collaborative Modeling

Mapping Innovation

— Greg Satell • 2017

Not every innovation problem needs disruption. The map for picking the strategy yours does.

3.90

240

🏢 Corporate Innovation 🗺️ Innovation Strategy 💥 Disruptive Innovation 🌐 Open Innovation 📋 Business Model Design

Mapping Innovation

Not every innovation problem needs disruption. The map for picking the strategy yours does.

— Greg Satell 2017 240 стр.

3.90

240 оценок

🏢 Corporate Innovation 🗺️ Innovation Strategy 💥 Disruptive Innovation 🌐 Open Innovation 📋 Business Model Design

Change Your Clothes, Change Your Life

— George Brescia • 2014

Color fixes 70 percent of wardrobe mistakes. A ruthless closet edit handles the rest.

3.50

500+

👗 Wardrobe Makeovers 🎨 Personal Style 🌈 Color Analysis 🧠 Style Psychology 💪 Confidence Building

Change Your Clothes, Change Your Life

Color fixes 70 percent of wardrobe mistakes. A ruthless closet edit handles the rest.

— George Brescia 2014 288 стр.

3.50

500+ оценок

👗 Wardrobe Makeovers 🎨 Personal Style 🌈 Color Analysis 🧠 Style Psychology 💪 Confidence Building

The Edifice Complex

— Deyan Sudjic • 2006

From Hitler's Reich Chancellery to the Bilbao Guggenheim, what monuments are really for.

3.8

380

🏛️ Architecture And Power 🧠 Political Psychology ⭐ Starchitecture 🏗️ Authoritarian Architecture 🏙️ Skyscraper History

The Edifice Complex

From Hitler's Reich Chancellery to the Bilbao Guggenheim, what monuments are really for.

— Deyan Sudjic 2006 403 стр.

3.8

380 оценок

🏛️ Architecture And Power 🧠 Political Psychology ⭐ Starchitecture 🏗️ Authoritarian Architecture 🏙️ Skyscraper History

The Basics of Process Mapping

— Robert Damelio • 1996

Up to 99.95 percent of process time is waste. Three map types reveal exactly where.

3.57

179

🗺️ Process Mapping 🏭 Lean Methodology 📋 Business Processes 🔧 Process Improvement ⚙️ Operations Management

The Basics of Process Mapping

Up to 99.95 percent of process time is waste. Three map types reveal exactly where.

— Robert Damelio 1996 184 стр.

3.57

179 оценок

🗺️ Process Mapping 🏭 Lean Methodology 📋 Business Processes 🔧 Process Improvement ⚙️ Operations Management

The Steve Jobs Way

— Jay Elliot • 2009

Apple insider reveals the product and talent rules that built the world's most valuable company.

3.87

5 000+

🛠️ Product Development 🎨 Design Thinking 💥 Disruptive Innovation 🏆 High Performance Teams 🔍 Product Obsession

The Steve Jobs Way

Apple insider reveals the product and talent rules that built the world's most valuable company.

— Jay Elliot 2009 256 стр.

3.87

5 000+ оценок

🛠️ Product Development 🎨 Design Thinking 💥 Disruptive Innovation 🏆 High Performance Teams 🔍 Product Obsession

Structural Analysis

— Russell C. Hibbeler • 1982

Trusses, beams, and frames: how to find every force and deflection inside them before they're built.

4.10

424

🏗️ Structural Analysis 🏛️ Civil Engineering 💻 Matrix Methods 📐 Displacement Methods 🔗 Indeterminate Structures

Structural Analysis

Trusses, beams, and frames: how to find every force and deflection inside them before they're built.

— Russell C. Hibbeler 1982 640 стр.

4.10

424 оценок

🏗️ Structural Analysis 🏛️ Civil Engineering 💻 Matrix Methods 📐 Displacement Methods 🔗 Indeterminate Structures

Hegarty on Advertising

— John Hegarty • 2011

An advertising legend on why data never made anyone care, and what actually works instead.

4.07

500+

🏢 Advertising Industry 💡 Creative Philosophy 📖 Brand Storytelling 🔥 Creative Rebellion 🎯 Truth In Branding

Hegarty on Advertising

An advertising legend on why data never made anyone care, and what actually works instead.

— John Hegarty 2011 224 стр.

4.07

500+ оценок

🏢 Advertising Industry 💡 Creative Philosophy 📖 Brand Storytelling 🔥 Creative Rebellion 🎯 Truth In Branding

Streetfight

— Janette Sadik-Khan • 2016

Paint, data, and political nerve: beating the car-first status quo.

4.26

2 000+

🛣️ Street Design 🎨 Tactical Urbanism 🌳 Public Space 🚲 Bike Advocacy 🚌 Transit Equity

Streetfight

Paint, data, and political nerve: beating the car-first status quo.

— Janette Sadik-Khan 2016 368 стр.

4.26

2 000+ оценок

🛣️ Street Design 🎨 Tactical Urbanism 🌳 Public Space 🚲 Bike Advocacy 🚌 Transit Equity

The Power of Little Ideas

— David C. Robertson • 2017

The real innovation wins come not from disruption but from complementing your strongest product.

3.88

229

🧭 Innovation Strategy 🔗 Product Ecosystems 🛡️ Low-Risk Innovation 🧪 Experimentation 🎨 Design Thinking

The Power of Little Ideas

The real innovation wins come not from disruption but from complementing your strongest product.

— David C. Robertson 2017 256 стр.

3.88

229 оценок

🧭 Innovation Strategy 🔗 Product Ecosystems 🛡️ Low-Risk Innovation 🧪 Experimentation 🎨 Design Thinking

Liminal Thinking

— Dave Gray • 2016

Your beliefs resist new evidence because they are identity, not logic. Tools to change them anyway.

3.93

3 000+

🧠 Mental Models 🧱 Belief Systems 🏢 Organizational Change 💡 Design Thinking 👁️ Perspective Taking

Liminal Thinking

Your beliefs resist new evidence because they are identity, not logic. Tools to change them anyway.

— Dave Gray 2016 184 стр.

3.93

3 000+ оценок

🧠 Mental Models 🧱 Belief Systems 🏢 Organizational Change 💡 Design Thinking 👁️ Perspective Taking

WTF?

— Tim O'Reilly • 2017

The economy is now an algorithm, and nobody wrote human well-being into its code.

4.08

1 000+

🏗️ Platform Economy 🤖 Algorithmic Management 💼 Future Of Work 🌱 New Economics 🧠 Collective Intelligence

WTF?

The economy is now an algorithm, and nobody wrote human well-being into its code.

— Tim O'Reilly 2017 448 стр.

4.08

1 000+ оценок

🏗️ Platform Economy 🤖 Algorithmic Management 💼 Future Of Work 🌱 New Economics 🧠 Collective Intelligence

Branding Between the Ears

— Sandeep Dayal • 2021

Ninety-five percent of choice is subconscious: how to build a brand the brain can't resist.

3.89

🧠 Brand Strategy 🧪 Consumer Psychology 🔬 Neuromarketing 🎯 Cognitive Biases 📈 Behavioral Economics

Branding Between the Ears

Ninety-five percent of choice is subconscious: how to build a brand the brain can't resist.

— Sandeep Dayal 2021 346 стр.

3.89

38 оценок

🧠 Brand Strategy 🧪 Consumer Psychology 🔬 Neuromarketing 🎯 Cognitive Biases 📈 Behavioral Economics

Math for Mystics

— Renna Shesso • 2007

The ancient math that cast spells and built temples, retooled for modern intuition and ritual.

3.68

145

📐 Sacred Geometry 🔢 Number Mysticism 🌀 Esoteric Math 🌻 Golden Ratio 🌙 Lunar Magic

Math for Mystics

The ancient math that cast spells and built temples, retooled for modern intuition and ritual.

— Renna Shesso 2007 224 стр.

3.68

145 оценок

📐 Sacred Geometry 🔢 Number Mysticism 🌀 Esoteric Math 🌻 Golden Ratio 🌙 Lunar Magic

Writing Is Designing

— Michael J. Metts • 2020

Interface words are design elements, not just content. Research and strategy to get them right.

4.29

500+

🖊️ Ux Writing 📋 Content Strategy 📝 Plain Language ♿ Accessibility 🎯 User-Centered Design

Writing Is Designing

Interface words are design elements, not just content. Research and strategy to get them right.

— Michael J. Metts 2020 200 стр.

4.29

500+ оценок

🖊️ Ux Writing 📋 Content Strategy 📝 Plain Language ♿ Accessibility 🎯 User-Centered Design

History of Modern Art

— H. Harvard Arnason • 1968

How a century of painters dismantled perspective, freed color, and rebuilt art from scratch.

4.01

8 000+

🎨 Modern Art 🏛️ Western Art 🖼️ Art Movements 🔍 Formal Analysis 📚 Art Historiography

History of Modern Art

How a century of painters dismantled perspective, freed color, and rebuilt art from scratch.

— H. Harvard Arnason 1968 848 стр.

4.01

8 000+ оценок

🎨 Modern Art 🏛️ Western Art 🖼️ Art Movements 🔍 Formal Analysis 📚 Art Historiography

Graphic Design Rules

— Sean Adams • 2012

365 design rules: master typography, color, grids, and client work, one day at a time.

3.92

364

🎨 Graphic Design Fundamentals 🔤 Typography 📐 Layout And Composition 🌈 Color Theory 🖨️ Print Production

Graphic Design Rules

365 design rules: master typography, color, grids, and client work, one day at a time.

— Sean Adams 2012 384 стр.

3.92

364 оценок

🎨 Graphic Design Fundamentals 🔤 Typography 📐 Layout And Composition 🌈 Color Theory 🖨️ Print Production

Democratizing Innovation

— Eric von Hippel • 2005

Innovation's hidden engine isn't corporate R&D. It's users, and companies that ignore them lose out.

3.62

500+

👥 User Innovation 🔓 Open Innovation 📈 Innovation Economics 🛠️ Product Development 📱 Technology Adoption

Democratizing Innovation

Innovation's hidden engine isn't corporate R&D. It's users, and companies that ignore them lose out.

— Eric von Hippel 2005 204 стр.

3.62

500+ оценок

👥 User Innovation 🔓 Open Innovation 📈 Innovation Economics 🛠️ Product Development 📱 Technology Adoption

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