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Trending Teme Liste Noi Genuri Autori

Design

Designul excepțional modelează fiecare aspect al lumii noastre, de la interfețele digitale pe care le folosim zilnic până la procesele creative care stimulează inovația și rezolvarea problemelor. Aceste cărți explorează principiile, metodologiile și puterea transformatoare a gândirii de design în diverse discipline, oferind cadre practice și inspirație pentru crearea unor soluții mai intuitive, semnificative și centrate pe om.

Design Rezumate de cărți

Gamification by Design
de Gabe Zichermann • 2011
Why most badges fail: the motivation design that turns app users into players.
3.65
490
🎮 Gamification⚙️ Game Mechanics🧠 Player Motivation🔬 Behavioral Design🌊 Flow Psychology
Gamification by Design Rezumat
Gamification by Design
Why most badges fail: the motivation design that turns app users into players.
de Gabe Zichermann 2011 182 pagini
3.65
490 evaluări
🎮 Gamification⚙️ Game Mechanics🧠 Player Motivation🔬 Behavioral Design🌊 Flow Psychology
Drawing the Head and Hands
de Andrew Loomis • 1956
A sphere-based approach that taught illustrators to draw heads with real volume, from imagination.
4.23
6.000+
🎨 Portrait Drawing📐 Figure Drawing🧱 Head Construction🖐️ Hand Drawing🏛️ Academic Art Instruction
Drawing the Head and Hands Rezumat
Drawing the Head and Hands
A sphere-based approach that taught illustrators to draw heads with real volume, from imagination.
de Andrew Loomis 1956 154 pagini
4.23
6.000+ evaluări
🎨 Portrait Drawing📐 Figure Drawing🧱 Head Construction🖐️ Hand Drawing🏛️ Academic Art Instruction
Small Data
de Martin Lindstrom • 2016
Why a boy's scuffed skate shoes revealed what mountains of consumer data missed.
3.78
2.000+
🧠 Consumer Psychology👀 Ethnographic Observation📖 Brand Storytelling💖 Emotional Branding🌍 Cultural Imbalances
Small Data Rezumat
Small Data
Why a boy's scuffed skate shoes revealed what mountains of consumer data missed.
de Martin Lindstrom 2016 256 pagini
3.78
2.000+ evaluări
🧠 Consumer Psychology👀 Ethnographic Observation📖 Brand Storytelling💖 Emotional Branding🌍 Cultural Imbalances
Site Reliability Engineering
de Betsy Beyer • 2016
Google stopped chasing perfect uptime. Its teams got failure budgets, and innovation surged.
4.21
2.000+
🏗️ Site Reliability🔄 Devops Practices📜 Infrastructure As Code📋 Blameless Postmortems👀 Observability
Site Reliability Engineering Rezumat
Site Reliability Engineering
Google stopped chasing perfect uptime. Its teams got failure budgets, and innovation surged.
de Betsy Beyer 2016 550 pagini
4.21
2.000+ evaluări
🏗️ Site Reliability🔄 Devops Practices📜 Infrastructure As Code📋 Blameless Postmortems👀 Observability
Presentation Zen Design
de Garr Reynolds • 2009
Slides packed with text bore audiences. Better visuals, type, and space make them pay attention.
4.19
1.000+
🖥️ Presentation Design🎬 Visual Storytelling📊 Data Visualization🔤 Typography✨ Simplicity In Design
Presentation Zen Design Rezumat
Presentation Zen Design
Slides packed with text bore audiences. Better visuals, type, and space make them pay attention.
de Garr Reynolds 2009 240 pagini
4.19
1.000+ evaluări
🖥️ Presentation Design🎬 Visual Storytelling📊 Data Visualization🔤 Typography✨ Simplicity In Design
Shoe Dog
de Phil Knight • 2016
A $35 logo, a waffle iron, a $25 million bill: the chaotic birth of Nike.
4.46
300.000+
👟 Sports Business🏗️ Brand Origin Stories📖 Founder Memoirs🤹 Misfit Teams💸 Bootstrapping
Shoe Dog Rezumat
Shoe Dog
A $35 logo, a waffle iron, a $25 million bill: the chaotic birth of Nike.
de Phil Knight 2016 400 pagini
4.46
300.000+ evaluări
👟 Sports Business🏗️ Brand Origin Stories📖 Founder Memoirs🤹 Misfit Teams💸 Bootstrapping
Visual Hammer
de Laura Ries • 2012
The emotional brain doesn't read. It sees. The brands that understand this rule the market.
3.88
161
🎯 Brand Strategy👁️ Visual Branding❤️ Emotional Branding🔀 Differentiation📍 Positioning School
Visual Hammer Rezumat
Visual Hammer
The emotional brain doesn't read. It sees. The brands that understand this rule the market.
de Laura Ries 2012 211 pagini
3.88
161 evaluări
🎯 Brand Strategy👁️ Visual Branding❤️ Emotional Branding🔀 Differentiation📍 Positioning School
Mapping Experiences
de James Kalbach • 2015
One diagram that puts customer actions and business processes on one page: the gaps become obvious.
4.11
500+
🗺️ Experience Mapping🛠️ Service Design💼 Jobs To Be Done🧠 Mental Models💡 Design Thinking
Mapping Experiences Rezumat
Mapping Experiences
One diagram that puts customer actions and business processes on one page: the gaps become obvious.
de James Kalbach 2015 379 pagini
4.11
500+ evaluări
🗺️ Experience Mapping🛠️ Service Design💼 Jobs To Be Done🧠 Mental Models💡 Design Thinking
The Project50
de Tom Peters • 1999
Turn any project into art: the contrarian rules for stunning, revolutionary, indispensable work.
4.04
247
📋 Project Management💡 Innovation Culture🛠️ Rapid Prototyping🤝 Stakeholder Buy-In👤 User Experience
The Project50 Rezumat
The Project50
Turn any project into art: the contrarian rules for stunning, revolutionary, indispensable work.
de Tom Peters 1999
4.04
247 evaluări
📋 Project Management💡 Innovation Culture🛠️ Rapid Prototyping🤝 Stakeholder Buy-In👤 User Experience
Measuring the User Experience
de Thomas Tullis • 2008
Three metrics that show exactly where users get stuck: task success, time, and errors.
4.08
500+
📏 Ux Metrics🧪 Usability Testing🔬 Ux Research📊 Quantitative Methods📈 Data Visualization
Measuring the User Experience Rezumat
Measuring the User Experience
Three metrics that show exactly where users get stuck: task success, time, and errors.
de Thomas Tullis 2008 320 pagini
4.08
500+ evaluări
📏 Ux Metrics🧪 Usability Testing🔬 Ux Research📊 Quantitative Methods📈 Data Visualization
The Gamer's Brain
de Celia Hodent • 2017
Your player's brain is a flawed, distracted survival machine. Good UX starts there.
4.29
231
🎮 Game Ux🧠 Player Psychology🧩 Cognitive Load💎 Intrinsic Motivation🔬 User Research
The Gamer's Brain Rezumat
The Gamer's Brain
Your player's brain is a flawed, distracted survival machine. Good UX starts there.
de Celia Hodent 2017 272 pagini
4.29
231 evaluări
🎮 Game Ux🧠 Player Psychology🧩 Cognitive Load💎 Intrinsic Motivation🔬 User Research
Modern Software Engineering
de David Farley • 2021
Software is not a craft; it's a science. The discipline that turns teams into learning machines.
4.16
1.000+
🔬 Scientific Engineering🔄 Continuous Delivery🔁 Feedback Loops🧱 Modularity🧪 Testability
Modern Software Engineering Rezumat
Modern Software Engineering
Software is not a craft; it's a science. The discipline that turns teams into learning machines.
de David Farley 2021 256 pagini
4.16
1.000+ evaluări
🔬 Scientific Engineering🔄 Continuous Delivery🔁 Feedback Loops🧱 Modularity🧪 Testability
The Little Dictionary of Fashion
de Christian Dior • 1954
Fashion is the enemy of style. A couture master's principles for dressing yourself instead.
4.01
1.000+
🧥 Personal Style📖 Fashion Fundamentals⏳ Timeless Style🇫🇷 French Fashion🎀 Midcentury Fashion
The Little Dictionary of Fashion Rezumat
The Little Dictionary of Fashion
Fashion is the enemy of style. A couture master's principles for dressing yourself instead.
de Christian Dior 1954 128 pagini
4.01
1.000+ evaluări
🧥 Personal Style📖 Fashion Fundamentals⏳ Timeless Style🇫🇷 French Fashion🎀 Midcentury Fashion
Management 3.0
de Jurgen Appelo • 2010
Software teams are complex systems. Manage them like machines and your agile rollout stalls.
4.15
2.000+
🔄 Agile Management🕸️ Systems Thinking🧩 Self-Organizing Teams🏗️ Organizational Design🌊 Adaptive Leadership
Management 3.0 Rezumat
Management 3.0
Software teams are complex systems. Manage them like machines and your agile rollout stalls.
de Jurgen Appelo 2010 621 pagini
4.15
2.000+ evaluări
🔄 Agile Management🕸️ Systems Thinking🧩 Self-Organizing Teams🏗️ Organizational Design🌊 Adaptive Leadership
Designing Games
de Tynan Sylvester • 2013
Build games as emotion machines: a systems guide to rules, choices, and difficulty.
4.47
500+
🎮 Game Design🧠 Player Psychology🔄 Iterative Design🔗 Systems Thinking📖 Narrative Design
Designing Games Rezumat
Designing Games
Build games as emotion machines: a systems guide to rules, choices, and difficulty.
de Tynan Sylvester 2013 413 pagini
4.47
500+ evaluări
🎮 Game Design🧠 Player Psychology🔄 Iterative Design🔗 Systems Thinking📖 Narrative Design
Making Things Happen
de Scott Berkun • 2001
The project manager's real work: balancing opposites that can't be balanced, and delivering anyway.
3.97
5.000+
🧱 Project Management💻 Software Development💬 Communication Skills🤝 Team Dynamics🔄 Iterative Design
Making Things Happen Rezumat
Making Things Happen
The project manager's real work: balancing opposites that can't be balanced, and delivering anyway.
de Scott Berkun 2001 408 pagini
3.97
5.000+ evaluări
🧱 Project Management💻 Software Development💬 Communication Skills🤝 Team Dynamics🔄 Iterative Design
Fashion Brands
de Mark Tungate • 2005
Clothes are secondary. The brand is the product, sold long before you enter the store.
3.90
267
👗 Fashion Branding🛍️ Consumer Desire📈 Fashion Trends🏬 Retail Experience🌟 Celebrity Culture
Fashion Brands Rezumat
Fashion Brands
Clothes are secondary. The brand is the product, sold long before you enter the store.
de Mark Tungate 2005 272 pagini
3.90
267 evaluări
👗 Fashion Branding🛍️ Consumer Desire📈 Fashion Trends🏬 Retail Experience🌟 Celebrity Culture
A More Beautiful Question
de Warren Berger • 2014
Innovators share one habit: they question like children. A method for reclaiming that lost skill.
3.96
6.000+
🧩 Creative Problem Solving🎨 Design Thinking🏢 Organizational Innovation📚 Inquiry-Based Learning🪞 Reflective Practice
A More Beautiful Question Rezumat
A More Beautiful Question
Innovators share one habit: they question like children. A method for reclaiming that lost skill.
de Warren Berger 2014 272 pagini
3.96
6.000+ evaluări
🧩 Creative Problem Solving🎨 Design Thinking🏢 Organizational Innovation📚 Inquiry-Based Learning🪞 Reflective Practice
Tidy First?
de Kent Beck • 2023
Software cost is coupling, and tidying is an investment: when to do it, when to ship.
3.92
1.000+
🛠️ Software Design🔧 Refactoring Techniques✨ Code Quality🔗 Coupling And Cohesion📐 Incremental Design
Tidy First? Rezumat
Tidy First?
Software cost is coupling, and tidying is an investment: when to do it, when to ship.
de Kent Beck 2023 122 pagini
3.92
1.000+ evaluări
🛠️ Software Design🔧 Refactoring Techniques✨ Code Quality🔗 Coupling And Cohesion📐 Incremental Design
The Employee Experience Advantage
de Jacob Morgan • 2017
4x profit, 40% less turnover: the data behind treating employees as customers, not workers.
3.83
432
🧑‍💼 Talent Management🏢 Workplace Culture🏗️ Organizational Design🤝 Employee Engagement📊 People Analytics
The Employee Experience Advantage Rezumat
The Employee Experience Advantage
4x profit, 40% less turnover: the data behind treating employees as customers, not workers.
de Jacob Morgan 2017 304 pagini
3.83
432 evaluări
🧑‍💼 Talent Management🏢 Workplace Culture🏗️ Organizational Design🤝 Employee Engagement📊 People Analytics
Jab, Jab, Jab, Right Hook
de Gary Vaynerchuk • 2013
Give value long before you sell, and make every post feel native to its platform.
3.95
9.000+
📲 Social Media Marketing📋 Content Strategy📖 Brand Storytelling🤝 Community Engagement🎨 Visual Branding
Jab, Jab, Jab, Right Hook Rezumat
Jab, Jab, Jab, Right Hook
Give value long before you sell, and make every post feel native to its platform.
de Gary Vaynerchuk 2013 195 pagini
3.95
9.000+ evaluări
📲 Social Media Marketing📋 Content Strategy📖 Brand Storytelling🤝 Community Engagement🎨 Visual Branding
Branding
de Michael Johnson • 2016
Why most brands look the same and the disciplined process that makes yours the exception.
4.32
294
🧭 Brand Strategy🎨 Visual Identity Design🏷️ Brand Naming💻 Digital Branding🌍 Global Branding
Branding Rezumat
Branding
Why most brands look the same and the disciplined process that makes yours the exception.
de Michael Johnson 2016 320 pagini
4.32
294 evaluări
🧭 Brand Strategy🎨 Visual Identity Design🏷️ Brand Naming💻 Digital Branding🌍 Global Branding
One Plus One Equals Three
de Dave Trott • 2015
From an ad legend: reframe anything, use disaster as fuel, and sell ideas that stick.
4.19
1.000+
📢 Advertising Lessons💡 Lateral Thinking🏗️ Brand Building🗣️ Persuasion🎨 Creative Process
One Plus One Equals Three Rezumat
One Plus One Equals Three
From an ad legend: reframe anything, use disaster as fuel, and sell ideas that stick.
de Dave Trott 2015 256 pagini
4.19
1.000+ evaluări
📢 Advertising Lessons💡 Lateral Thinking🏗️ Brand Building🗣️ Persuasion🎨 Creative Process
Outcomes Over Output
de Josh Seiden • 2019
Stop asking what to build and start asking what your customers should do differently.
4.33
1.000+
🧭 Product Management🚀 Lean Startup🛠️ Jobs To Be Done🧪 Lean Experiments📊 Behavioral Metrics
Outcomes Over Output Rezumat
Outcomes Over Output
Stop asking what to build and start asking what your customers should do differently.
de Josh Seiden 2019 86 pagini
4.33
1.000+ evaluări
🧭 Product Management🚀 Lean Startup🛠️ Jobs To Be Done🧪 Lean Experiments📊 Behavioral Metrics
Wabi Sabi
de Nobuo Suzuki • 2021
A Japanese philosophy that trades perfectionism for the beauty of cracks, age, and letting go.
4.20
1.000+
🎋 Japanese Aesthetics📜 Eastern Philosophy☸️ Zen Buddhism🍂 Impermanence🪡 Imperfection
Wabi Sabi Rezumat
Wabi Sabi
A Japanese philosophy that trades perfectionism for the beauty of cracks, age, and letting go.
de Nobuo Suzuki 2021 192 pagini
4.20
1.000+ evaluări
🎋 Japanese Aesthetics📜 Eastern Philosophy☸️ Zen Buddhism🍂 Impermanence🪡 Imperfection
Spark Joy
de Marie Kondō • 2012
Discard by category, keep what lifts you, fold until clothes stand: a one-time tidying method.
3.89
44.000+
🏠 Home Organization🗑️ Decluttering🎯 Intentional Living🧘 Mindful Consumption🕊️ Letting Go
Spark Joy Rezumat
Spark Joy
Discard by category, keep what lifts you, fold until clothes stand: a one-time tidying method.
de Marie Kondō 2012 291 pagini
3.89
44.000+ evaluări
🏠 Home Organization🗑️ Decluttering🎯 Intentional Living🧘 Mindful Consumption🕊️ Letting Go
Strategic Writing for UX
de Torrey Podmajersky • 2019
Every button, error message, and empty state is a growth lever. The UX writer's playbook.
4.22
500+
🖊️ Ux Writing📋 Content Strategy🗣️ Voice And Tone💬 Conversation Design🧩 Content Patterns
Strategic Writing for UX Rezumat
Strategic Writing for UX
Every button, error message, and empty state is a growth lever. The UX writer's playbook.
de Torrey Podmajersky 2019 192 pagini
4.22
500+ evaluări
🖊️ Ux Writing📋 Content Strategy🗣️ Voice And Tone💬 Conversation Design🧩 Content Patterns
Little Bets
de Peter Sims • 2011
Big visions are overrated. Real innovators run dozens of small experiments instead.
3.77
4.000+
🧪 Innovation Methods🔄 Iterative Design📉 Learning From Failure🎨 Creative Process⚙️ Lean Methodology
Little Bets Rezumat
Little Bets
Big visions are overrated. Real innovators run dozens of small experiments instead.
de Peter Sims 2011 224 pagini
3.77
4.000+ evaluări
🧪 Innovation Methods🔄 Iterative Design📉 Learning From Failure🎨 Creative Process⚙️ Lean Methodology
Design Thinking
de Thomas Lockwood • 2009
A guide to embedding design thinking that turns customer empathy into brand loyalty and profit.
3.85
451
🧠 Design Thinking🏷️ Brand Strategy🧑‍💻 Human-Centered Design🎯 Customer Experience🗺️ Service Design
Design Thinking Rezumat
Design Thinking
A guide to embedding design thinking that turns customer empathy into brand loyalty and profit.
de Thomas Lockwood 2009 304 pagini
3.85
451 evaluări
🧠 Design Thinking🏷️ Brand Strategy🧑‍💻 Human-Centered Design🎯 Customer Experience🗺️ Service Design
Super Better
de Jane McGonigal • 2015
Game rules for real life: turn stress into missions, obstacles into foes, daily wins into boosts.
3.94
2.000+
🎮 Game Design💪 Resilience Building🧠 Cognitive Reframing👁️ Attention Management🌻 Positive Psychology
Super Better Rezumat
Super Better
Game rules for real life: turn stress into missions, obstacles into foes, daily wins into boosts.
de Jane McGonigal 2015 480 pagini
3.94
2.000+ evaluări
🎮 Game Design💪 Resilience Building🧠 Cognitive Reframing👁️ Attention Management🌻 Positive Psychology
Art as Therapy
de Alain de Botton • 2013
Art as your emotional toolkit: how to find hope, memory, and balance without a therapist.
4.08
4.000+
🎨 Art As Self-Help🧠 Philosophical Therapy🌱 Humanistic Psychology⚖️ Emotional Balance🌸 Everyday Aesthetics
Art as Therapy Rezumat
Art as Therapy
Art as your emotional toolkit: how to find hope, memory, and balance without a therapist.
de Alain de Botton 2013 240 pagini
4.08
4.000+ evaluări
🎨 Art As Self-Help🧠 Philosophical Therapy🌱 Humanistic Psychology⚖️ Emotional Balance🌸 Everyday Aesthetics
The Fourth Transformation
de Robert Scoble • 2016
Factory workers using AR headsets made 90% fewer errors. The next computing era has already started.
3.75
492
🥽 Mixed Reality🌐 Spatial Computing🔮 Tech Forecasting🖐️ Human-Computer Interaction🎮 Immersive Technology
The Fourth Transformation Rezumat
The Fourth Transformation
Factory workers using AR headsets made 90% fewer errors. The next computing era has already started.
de Robert Scoble 2016 163 pagini
3.75
492 evaluări
🥽 Mixed Reality🌐 Spatial Computing🔮 Tech Forecasting🖐️ Human-Computer Interaction🎮 Immersive Technology
The End of Fashion
de Teri Agins • 1999
How Gap, Armani, and LVMH dismantled fashion's old order and gave consumers the crown.
3.87
1.000+
💼 Luxury Conglomerates🏷️ Fashion Branding📰 Fashion Journalism🌍 Global Fashion⚡ Fast Fashion
The End of Fashion Rezumat
The End of Fashion
How Gap, Armani, and LVMH dismantled fashion's old order and gave consumers the crown.
de Teri Agins 1999 352 pagini
3.87
1.000+ evaluări
💼 Luxury Conglomerates🏷️ Fashion Branding📰 Fashion Journalism🌍 Global Fashion⚡ Fast Fashion
The Product Book
de Product School • 2017
Finding the right problem, proving it cheaply, leading the team to ship: the PM's craft.
4.09
1.000+
📱 Product Management🧪 Customer Development🚀 Go-To-Market Strategy💼 Technology Careers🔍 User Research
The Product Book Rezumat
The Product Book
Finding the right problem, proving it cheaply, leading the team to ship: the PM's craft.
de Product School 2017 314 pagini
4.09
1.000+ evaluări
📱 Product Management🧪 Customer Development🚀 Go-To-Market Strategy💼 Technology Careers🔍 User Research
Sludge
de Cass R. Sunstein • 2021
Confusing forms and long waits aren't just annoying. They're a design failure with a name.
3.34
354
🧠 Behavioral Economics📑 Administrative Burdens🏗️ Choice Architecture🪤 Poverty Traps🧩 Cognitive Biases
Sludge Rezumat
Sludge
Confusing forms and long waits aren't just annoying. They're a design failure with a name.
de Cass R. Sunstein 2021 155 pagini
3.34
354 evaluări
🧠 Behavioral Economics📑 Administrative Burdens🏗️ Choice Architecture🪤 Poverty Traps🧩 Cognitive Biases
UX for Lean Startups
de Laura Klein • 2013
Prove anyone wants your product before you build it: lightweight UX methods for lean startups.
4.10
2.000+
🎨 User Experience Design🏗️ Lean Startup Methodology🔍 User Research✅ Design Validation🧪 Usability Testing
UX for Lean Startups Rezumat
UX for Lean Startups
Prove anyone wants your product before you build it: lightweight UX methods for lean startups.
de Laura Klein 2013 233 pagini
4.10
2.000+ evaluări
🎨 User Experience Design🏗️ Lean Startup Methodology🔍 User Research✅ Design Validation🧪 Usability Testing
Video Game Storytelling
de Evan Skolnick • 2014
Screenwriting's classic tools applied to games, so story and gameplay pull the same direction.
3.99
500+
🎮 Game Writing📖 Interactive Storytelling📐 Story Structure🧑 Character Arcs🏛️ Mythic Structure
Video Game Storytelling Rezumat
Video Game Storytelling
Screenwriting's classic tools applied to games, so story and gameplay pull the same direction.
de Evan Skolnick 2014 208 pagini
3.99
500+ evaluări
🎮 Game Writing📖 Interactive Storytelling📐 Story Structure🧑 Character Arcs🏛️ Mythic Structure
Gamify
de Brian Burke • 2014
Stop adding badges to everything. Real gamification starts with what the player wants to achieve.
3.44
500+
📊 Gamification Design🧠 Intrinsic Motivation🔄 Behavioral Design🎨 Design Thinking👥 Employee Engagement
Gamify Rezumat
Gamify
Stop adding badges to everything. Real gamification starts with what the player wants to achieve.
de Brian Burke 2014 162 pagini
3.44
500+ evaluări
📊 Gamification Design🧠 Intrinsic Motivation🔄 Behavioral Design🎨 Design Thinking👥 Employee Engagement
Click
de Jake Knapp • 2025
Find what customers actually want in five days, with five people, before you build anything.
4.10
372
🎯 Product Strategy💡 Innovation Methods⚡ Rapid Prototyping🔍 Customer Discovery🗺️ Market Positioning
Click Rezumat
Click
Find what customers actually want in five days, with five people, before you build anything.
de Jake Knapp 2025 240 pagini
4.10
372 evaluări
🎯 Product Strategy💡 Innovation Methods⚡ Rapid Prototyping🔍 Customer Discovery🗺️ Market Positioning
Design Driven Innovation
de Roberto Verganti • 2009
User research cannot reveal the next breakthrough. Radical innovation is a proposal, not a response.
4.00
498
🧠 Innovation Strategy🎨 Design Management⚡ Radical Innovation🔧 Product Development♟️ Competitive Strategy
Design Driven Innovation Rezumat
Design Driven Innovation
User research cannot reveal the next breakthrough. Radical innovation is a proposal, not a response.
de Roberto Verganti 2009 288 pagini
4.00
498 evaluări
🧠 Innovation Strategy🎨 Design Management⚡ Radical Innovation🔧 Product Development♟️ Competitive Strategy
The Win Without Pitching Manifesto
de Blair Enns • 2010
The pitch is the enemy: how creative firms win clients without giving away their thinking.
4.44
2.000+
💼 Professional Services🏛️ Agency Management🎯 Niche Specialization🩺 Diagnostic Selling🧠 Expert Positioning
The Win Without Pitching Manifesto Rezumat
The Win Without Pitching Manifesto
The pitch is the enemy: how creative firms win clients without giving away their thinking.
de Blair Enns 2010 144 pagini
4.44
2.000+ evaluări
💼 Professional Services🏛️ Agency Management🎯 Niche Specialization🩺 Diagnostic Selling🧠 Expert Positioning
Marketing to Mindstates
de Will Leach • 2018
Swap customer surveys for brain science: four levers that sell to the automatic mind.
4.13
182
🛒 Consumer Behavior🧠 Behavioral Economics🧪 Neuromarketing❤️ Emotional Branding🧱 Behavioral Design
Marketing to Mindstates Rezumat
Marketing to Mindstates
Swap customer surveys for brain science: four levers that sell to the automatic mind.
de Will Leach 2018 260 pagini
4.13
182 evaluări
🛒 Consumer Behavior🧠 Behavioral Economics🧪 Neuromarketing❤️ Emotional Branding🧱 Behavioral Design
Obsessed
de Emily Heyward • 2020
The brands people obsess over made one decision early: brand isn't paint, it's the foundation.
3.96
500+
🧭 Brand Strategy🧠 Consumer Psychology🎨 Brand Identity👥 Community Building💝 Emotional Branding
Obsessed Rezumat
Obsessed
The brands people obsess over made one decision early: brand isn't paint, it's the foundation.
de Emily Heyward 2020 238 pagini
3.96
500+ evaluări
🧭 Brand Strategy🧠 Consumer Psychology🎨 Brand Identity👥 Community Building💝 Emotional Branding
Making and Breaking the Grid
de Timothy Samara • 2003
Build grids like a modernist, break them like a punk. A workshop on the grid's double life.
3.88
4.000+
🎨 Graphic Design📐 Grid Systems📄 Layout Design📜 Design History🧊 Modernist Design
Making and Breaking the Grid Rezumat
Making and Breaking the Grid
Build grids like a modernist, break them like a punk. A workshop on the grid's double life.
de Timothy Samara 2003 208 pagini
3.88
4.000+ evaluări
🎨 Graphic Design📐 Grid Systems📄 Layout Design📜 Design History🧊 Modernist Design
The Workshop Survival Guide
de Rob Fitzpatrick • 2019
Design workshops backward: specific outcomes first, slides last, format matched to content.
4.36
485
🛠️ Workshop Design📐 Instructional Design🎤 Facilitation Techniques👥 Group Dynamics🎯 Presentation Skills
The Workshop Survival Guide Rezumat
The Workshop Survival Guide
Design workshops backward: specific outcomes first, slides last, format matched to content.
de Rob Fitzpatrick 2019 221 pagini
4.36
485 evaluări
🛠️ Workshop Design📐 Instructional Design🎤 Facilitation Techniques👥 Group Dynamics🎯 Presentation Skills
The Choice Factory
de Richard Shotton • 2018
Twenty-five behavioral biases steer every purchase. Here's what they are and how to use them.
4.11
1.000+
📢 Advertising Psychology📊 Behavioral Economics🛒 Consumer Behavior🧠 Cognitive Biases👥 Social Proof
The Choice Factory Rezumat
The Choice Factory
Twenty-five behavioral biases steer every purchase. Here's what they are and how to use them.
de Richard Shotton 2018 202 pagini
4.11
1.000+ evaluări
📢 Advertising Psychology📊 Behavioral Economics🛒 Consumer Behavior🧠 Cognitive Biases👥 Social Proof
Uncommon Service
de Frances Frei • 2012
The counterintuitive rule of service: to be great, you must first decide where to be bad.
4.01
500+
🎨 Service Design🧑‍🤝‍🧑 Customer Experience⚖️ Strategic Trade-Offs🤝 Customer Co-Creation📈 Scaling Operations
Uncommon Service Rezumat
Uncommon Service
The counterintuitive rule of service: to be great, you must first decide where to be bad.
de Frances Frei 2012 272 pagini
4.01
500+ evaluări
🎨 Service Design🧑‍🤝‍🧑 Customer Experience⚖️ Strategic Trade-Offs🤝 Customer Co-Creation📈 Scaling Operations
Blood, Sweat, and Pixels
de Jason Schreier • 2017
Behind the scenes of Destiny, Diablo, and Stardew Valley: chaos, crunch, and last-minute saves.
4.20
24.000+
🎮 Video Game Development🎬 Behind The Scenes📰 Tech Journalism🎨 Creative Process🛠️ Labor Practices
Blood, Sweat, and Pixels Rezumat
Blood, Sweat, and Pixels
Behind the scenes of Destiny, Diablo, and Stardew Valley: chaos, crunch, and last-minute saves.
de Jason Schreier 2017 278 pagini
4.20
24.000+ evaluări
🎮 Video Game Development🎬 Behind The Scenes📰 Tech Journalism🎨 Creative Process🛠️ Labor Practices
The World Beyond Your Head
de Matthew B. Crawford • 2015
Your attention is being strip-mined by design. The way out is physical, skilled, and shared.
3.79
2.000+
💰 Attention Economy🔍 Phenomenology👤 Embodied Cognition⚙️ Critique Of Technology🎯 Attention Management
The World Beyond Your Head Rezumat
The World Beyond Your Head
Your attention is being strip-mined by design. The way out is physical, skilled, and shared.
de Matthew B. Crawford 2015 257 pagini
3.79
2.000+ evaluări
💰 Attention Economy🔍 Phenomenology👤 Embodied Cognition⚙️ Critique Of Technology🎯 Attention Management
Designing Regenerative Cultures
de Daniel Christian Wahl • 2016
Designing as separate from nature broke the planet. Regenerative cultures learn from living systems.
4.24
223
🔄 Regenerative Design🌍 Ecological Economics🧠 Systems Thinking🦎 Biomimicry🌳 Deep Ecology
Designing Regenerative Cultures Rezumat
Designing Regenerative Cultures
Designing as separate from nature broke the planet. Regenerative cultures learn from living systems.
de Daniel Christian Wahl 2016 288 pagini
4.24
223 evaluări
🔄 Regenerative Design🌍 Ecological Economics🧠 Systems Thinking🦎 Biomimicry🌳 Deep Ecology
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