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SoBrief

Startup Book Summaries

New Business Road Test
by John W. Mullins • 2003
Most business plans should never be written. The pre-plan gauntlet that proves an idea first.
3.97
5k+
New Business Road Test Summary
New Business Road Test
Most business plans should never be written. The pre-plan gauntlet that proves an idea first.
by John W. Mullins 2003 284 pages
3.97
5k+ ratings
Exponential Organizations
by Salim Ismail • 2014
New organizations achieve 10x more with 10x less. The architecture is knowable and borrowable.
4.07
4k+
Exponential Organizations Summary
Exponential Organizations
New organizations achieve 10x more with 10x less. The architecture is knowable and borrowable.
by Salim Ismail 2014 250 pages
4.07
4k+ ratings
The Cold Start Problem
by Andrew Chen • 2021
A network's hardest moment is before anyone joins: how to survive and scale.
4.19
3k+
The Cold Start Problem Summary
The Cold Start Problem
A network's hardest moment is before anyone joins: how to survive and scale.
by Andrew Chen 2021 386 pages
4.19
3k+ ratings
Founding Sales - The Startup Sales Handbook
by Peter Kazanjy
Sales is a learnable system, not a personality. The full pipeline for founders who must sell.
4.37
186
Founding Sales - The Startup Sales Handbook Summary
Founding Sales - The Startup Sales Handbook
Sales is a learnable system, not a personality. The full pipeline for founders who must sell.
by Peter Kazanjy 400 pages
4.37
186 ratings
Without Their Permission
by Alexis Ohanian • 2013
A college project became a top-ten site. Why that path is open to everyone.
3.70
2k+
Without Their Permission Summary
Without Their Permission
A college project became a top-ten site. Why that path is open to everyone.
by Alexis Ohanian 2013 272 pages
3.70
2k+ ratings
Branding
by Michael Johnson • 2016
Why most brands look the same and the disciplined process that makes yours the exception.
4.32
294
Branding Summary
Branding
Why most brands look the same and the disciplined process that makes yours the exception.
by Michael Johnson 2016 320 pages
4.32
294 ratings
The Automatic Customer
by John Warrillow • 2015
Nine ways to turn one-time buyers into subscribers, and why the math makes it essential.
4.08
1k+
The Automatic Customer Summary
The Automatic Customer
Nine ways to turn one-time buyers into subscribers, and why the math makes it essential.
by John Warrillow 2015 224 pages
4.08
1k+ ratings
HBR's 10 Must Reads on Entrepreneurship and Startups
by Harvard Business Review • 2018
You can buy a business instead of starting one. The harder choice: wealth or control.
3.83
249
HBR's 10 Must Reads on Entrepreneurship and Startups Summary
HBR's 10 Must Reads on Entrepreneurship and Startups
You can buy a business instead of starting one. The harder choice: wealth or control.
by Harvard Business Review 2018 160 pages
3.83
249 ratings
The Startup of You
by Reid Hoffman • 2012
The ladder is gone. Here are the three plans and one network that replace it.
3.82
10k+
The Startup of You Summary
The Startup of You
The ladder is gone. Here are the three plans and one network that replace it.
by Reid Hoffman 2012 251 pages
3.82
10k+ ratings
The 7 Day Startup
by Dan Norris • 2014
Forget business plans. Launch in seven days, and let paying customers teach you what to build.
4.00
1k+
The 7 Day Startup Summary
The 7 Day Startup
Forget business plans. Launch in seven days, and let paying customers teach you what to build.
by Dan Norris 2014 206 pages
4.00
1k+ ratings
Start Something That Matters
by Blake Mycoskie • 2011
The TOMS playbook for starting a business people join: begin with a story, not a spreadsheet.
4.02
11k+
Start Something That Matters Summary
Start Something That Matters
The TOMS playbook for starting a business people join: begin with a story, not a spreadsheet.
by Blake Mycoskie 2011 208 pages
4.02
11k+ ratings
UX for Lean Startups
by Laura Klein • 2013
Prove anyone wants your product before you build it: lightweight UX methods for lean startups.
4.10
2k+
UX for Lean Startups Summary
UX for Lean Startups
Prove anyone wants your product before you build it: lightweight UX methods for lean startups.
by Laura Klein 2013 233 pages
4.10
2k+ ratings
Start Small, Stay Small
by Rob Walling • 2010
Stop building products for everyone. Pick a niche, build an audience, and market before you code.
3.95
2k+
Start Small, Stay Small Summary
Start Small, Stay Small
Stop building products for everyone. Pick a niche, build an audience, and market before you code.
by Rob Walling 2010 213 pages
3.95
2k+ ratings
The Product Book
by Product School • 2017
Finding the right problem, proving it cheaply, leading the team to ship: the PM's craft.
4.09
1k+
The Product Book Summary
The Product Book
Finding the right problem, proving it cheaply, leading the team to ship: the PM's craft.
by Product School 2017 314 pages
4.09
1k+ ratings
Invisible Selling Machine
by Ryan Deiss • 2015
An automated email sequence that turns strangers into repeat buyers, without the daily hustle.
4.18
376
Invisible Selling Machine Summary
Invisible Selling Machine
An automated email sequence that turns strangers into repeat buyers, without the daily hustle.
by Ryan Deiss 2015 172 pages
4.18
376 ratings
Click
by Jake Knapp • 2025
Find what customers actually want in five days, with five people, before you build anything.
4.10
372
Click Summary
Click
Find what customers actually want in five days, with five people, before you build anything.
by Jake Knapp 2025 240 pages
4.10
372 ratings
Design Driven Innovation
by Roberto Verganti • 2009
User research cannot reveal the next breakthrough. Radical innovation is a proposal, not a response.
4.00
498
Design Driven Innovation Summary
Design Driven Innovation
User research cannot reveal the next breakthrough. Radical innovation is a proposal, not a response.
by Roberto Verganti 2009 288 pages
4.00
498 ratings
Obsessed
by Emily Heyward • 2020
The brands people obsess over made one decision early: brand isn't paint, it's the foundation.
3.96
500+
Obsessed Summary
Obsessed
The brands people obsess over made one decision early: brand isn't paint, it's the foundation.
by Emily Heyward 2020 238 pages
3.96
500+ ratings
The Startup Owner's Manual Strategy Guide
by Steve Blank • 2012
The original playbook for founders: stop guessing, start testing, find a business model that scales.
4.28
109
The Startup Owner's Manual Strategy Guide Summary
The Startup Owner's Manual Strategy Guide
The original playbook for founders: stop guessing, start testing, find a business model that scales.
by Steve Blank 2012 608 pages
4.28
109 ratings
Platform Scale
by Sangeet Paul Choudary • 2015
Pipes make and sell. Platforms let others create the value. The blueprint for building one.
4.19
500+
Platform Scale Summary
Platform Scale
Pipes make and sell. Platforms let others create the value. The blueprint for building one.
by Sangeet Paul Choudary 2015 336 pages
4.19
500+ ratings
Demand-Side Sales 101
by Bob Moesta • 2020
Stop selling features. The customer's desire to make progress is what actually closes deals.
4.30
500+
Demand-Side Sales 101 Summary
Demand-Side Sales 101
Stop selling features. The customer's desire to make progress is what actually closes deals.
by Bob Moesta 2020 224 pages
4.30
500+ ratings
Will It Fly?
by Pat Flynn • 2016
The validation roadmap: how to test whether your business idea has buyers before you build anything.
3.91
2k+
Will It Fly? Summary
Will It Fly?
The validation roadmap: how to test whether your business idea has buyers before you build anything.
by Pat Flynn 2016 336 pages
3.91
2k+ ratings
All In Startup
by Diana Kander • 2014
At Vegas poker tables, a failing startup founder learns the cards don't matter: customers do.
4.07
500+
All In Startup Summary
All In Startup
At Vegas poker tables, a failing startup founder learns the cards don't matter: customers do.
by Diana Kander 2014 304 pages
4.07
500+ ratings
Ask
by Ryan Levesque • 2015
What they don't want teaches more than what they do. One survey builds the whole funnel.
3.66
2k+
Ask Summary
Ask
What they don't want teaches more than what they do. One survey builds the whole funnel.
by Ryan Levesque 2015 193 pages
3.66
2k+ ratings
The Business of Venture Capital
by Mahendra Ramsinghani • 2011
How venture capital works inside: raising funds, structuring deals, and getting companies to exit.
4.32
500+
The Business of Venture Capital Summary
The Business of Venture Capital
How venture capital works inside: raising funds, structuring deals, and getting companies to exit.
by Mahendra Ramsinghani 2011 432 pages
4.32
500+ ratings
Nail It then Scale It
by Nathan Furr • 2010
Most startups die building what nobody needs. Find a real pain, solve it tight, grow only then.
4.12
500+
Nail It then Scale It Summary
Nail It then Scale It
Most startups die building what nobody needs. Find a real pain, solve it tight, grow only then.
by Nathan Furr 2010 260 pages
4.12
500+ ratings
Zero to Sold
by Arvid Kahl • 2020
From niche idea to self-running, sellable company: the bootstrapped founder's end-to-end playbook.
4.14
434
Zero to Sold Summary
Zero to Sold
From niche idea to self-running, sellable company: the bootstrapped founder's end-to-end playbook.
by Arvid Kahl 2020 502 pages
4.14
434 ratings
Why Startups Fail
by Tom Eisenmann • 2021
Why two-thirds of startups fail: six failure patterns and the early warnings every founder misses.
4.13
497
Why Startups Fail Summary
Why Startups Fail
Why two-thirds of startups fail: six failure patterns and the early warnings every founder misses.
by Tom Eisenmann 2021 329 pages
4.13
497 ratings
Product Management in Practice
by Matt Lemay • 2017
The product manager's real job is connecting people and navigating chaos, not choosing frameworks.
4.35
1k+
Product Management in Practice Summary
Product Management in Practice
The product manager's real job is connecting people and navigating chaos, not choosing frameworks.
by Matt Lemay 2017 188 pages
4.35
1k+ ratings
The Million-Dollar, One-Person Business, Revised
by Elaine Pofeldt • 2018
Seven figures, zero employees: the automation and outsourcing playbook for solo entrepreneurs.
3.58
1k+
The Million-Dollar, One-Person Business, Revised Summary
The Million-Dollar, One-Person Business, Revised
Seven figures, zero employees: the automation and outsourcing playbook for solo entrepreneurs.
by Elaine Pofeldt 2018 265 pages
3.58
1k+ ratings
48-Hour Start-up
by Fraser Doherty • 2017
Monday morning, you could own a business: the two-day sprint that forces an idea into the market.
3.84
500+
48-Hour Start-up Summary
48-Hour Start-up
Monday morning, you could own a business: the two-day sprint that forces an idea into the market.
by Fraser Doherty 2017 224 pages
3.84
500+ ratings
How to Make Millions with Your Ideas
by Dan S. Kennedy • 1996
The body remembers what the mind tries to forget, and that's why talking isn't enough.
3.92
6k+
How to Make Millions with Your Ideas Summary
How to Make Millions with Your Ideas
The body remembers what the mind tries to forget, and that's why talking isn't enough.
by Dan S. Kennedy 1996 272 pages
3.92
6k+ ratings
What Customers Want
by Anthony W. Ulwick • 2005
Customers can't design your product. Their unmet success metrics, scored by a single algorithm, can.
4.03
500+
What Customers Want Summary
What Customers Want
Customers can't design your product. Their unmet success metrics, scored by a single algorithm, can.
by Anthony W. Ulwick 2005 256 pages
4.03
500+ ratings
Getting Beyond Better
by Roger L. Martin • 2015
Real social change replaces a broken equilibrium with a just one. Here's the strategic process.
3.93
356
Getting Beyond Better Summary
Getting Beyond Better
Real social change replaces a broken equilibrium with a just one. Here's the strategic process.
by Roger L. Martin 2015 272 pages
3.93
356 ratings
Masters of Scale
by Reid Hoffman • 2021
Why the best founders chase rejection, kill their own habits, and let actions overrule words.
4.07
1k+
Masters of Scale Summary
Masters of Scale
Why the best founders chase rejection, kill their own habits, and let actions overrule words.
by Reid Hoffman 2021 304 pages
4.07
1k+ ratings
The Bezos Letters
by Steve Anderson • 2019
Fourteen principles from Bezos's shareholder letters that turned a bookstore into a global empire.
3.95
500+
The Bezos Letters Summary
The Bezos Letters
Fourteen principles from Bezos's shareholder letters that turned a bookstore into a global empire.
by Steve Anderson 2019 263 pages
3.95
500+ ratings
The High-Performance Entrepreneur
by Subroto Bagchi • 2006
A complete founder's roadmap: from deciding you are ready to ringing the bell at IPO.
3.91
500+
The High-Performance Entrepreneur Summary
The High-Performance Entrepreneur
A complete founder's roadmap: from deciding you are ready to ringing the bell at IPO.
by Subroto Bagchi 2006 256 pages
3.91
500+ ratings
The Innovation Stack
by Jim McKelvey • 2020
Great companies don't disrupt. They layer innovations into interlocking systems no rival can copy.
4.22
1k+
The Innovation Stack Summary
The Innovation Stack
Great companies don't disrupt. They layer innovations into interlocking systems no rival can copy.
by Jim McKelvey 2020 285 pages
4.22
1k+ ratings
The Art of Startup Fundraising
by Alejandro Cremades • 2016
Raise startup capital without losing control. The playbook from pitch to close.
4.02
500+
The Art of Startup Fundraising Summary
The Art of Startup Fundraising
Raise startup capital without losing control. The playbook from pitch to close.
by Alejandro Cremades 2016 224 pages
4.02
500+ ratings
Lean B2B
by Étienne Garbugli • 2014
Consumer startup advice fails B2B. A lean method for finding problems that unlock enterprise sales.
4.17
244
Lean B2B Summary
Lean B2B
Consumer startup advice fails B2B. A lean method for finding problems that unlock enterprise sales.
by Étienne Garbugli 2014 270 pages
4.17
244 ratings
The Lean Entrepreneur
by Brant Cooper • 2012
Your vision is worthless until tested. Find real customers, build what sells.
4.11
1k+
The Lean Entrepreneur Summary
The Lean Entrepreneur
Your vision is worthless until tested. Find real customers, build what sells.
by Brant Cooper 2012 288 pages
4.11
1k+ ratings
Insight Out
by Tina Seelig • 2015
Four stages carry an idea from imagination to impact. Skip the first, and nothing else follows.
3.78
432
Insight Out Summary
Insight Out
Four stages carry an idea from imagination to impact. Skip the first, and nothing else follows.
by Tina Seelig 2015 256 pages
3.78
432 ratings
The 10% Entrepreneur
by Patrick J. McGinnis • 2016
Keep your job, build a venture on the side: a practical system for making it work.
3.70
1k+
The 10% Entrepreneur Summary
The 10% Entrepreneur
Keep your job, build a venture on the side: a practical system for making it work.
by Patrick J. McGinnis 2016
3.70
1k+ ratings
Online Business Startup
by Robin Waite • 2015
Launch your online business lean and fast: the complete roadmap from naming to analytics.
3.68
177
Online Business Startup Summary
Online Business Startup
Launch your online business lean and fast: the complete roadmap from naming to analytics.
by Robin Waite 2015 260 pages
3.68
177 ratings
Startup Communities
by Brad Feld • 2012
Startup communities are built, not copied. The entrepreneur's guide to growing one in your own city.
4.01
2k+
Startup Communities Summary
Startup Communities
Startup communities are built, not copied. The entrepreneur's guide to growing one in your own city.
by Brad Feld 2012 188 pages
4.01
2k+ ratings
Street Smarts
by Norm Brodsky • 2008
Cash kills more startups than competition. Here are the financial rules no one teaches.
3.93
6k+
Street Smarts Summary
Street Smarts
Cash kills more startups than competition. Here are the financial rules no one teaches.
by Norm Brodsky 2008 288 pages
3.93
6k+ ratings
The 1% Windfall
by Rafi Mohammed • 2010
A 1% price hike can spike profits 20%. The playbook for business's most neglected lever.
3.91
500+
The 1% Windfall Summary
The 1% Windfall
A 1% price hike can spike profits 20%. The playbook for business's most neglected lever.
by Rafi Mohammed 2010 256 pages
3.91
500+ ratings
Customer Success
by Nick Mehta • 2016
In subscriptions, the first sale is the smallest part. The real money requires a retention system.
4.00
1k+
Customer Success Summary
Customer Success
In subscriptions, the first sale is the smallest part. The real money requires a retention system.
by Nick Mehta 2016 232 pages
4.00
1k+ ratings
The Startup Playbook
by Rajat Bhargava • 2020
Two veteran founders on the cofounder, culture, and hiring decisions that matter more than the idea.
3.94
264
The Startup Playbook Summary
The Startup Playbook
Two veteran founders on the cofounder, culture, and hiring decisions that matter more than the idea.
by Rajat Bhargava 2020 480 pages
3.94
264 ratings
Viral Loop
by Adam L. Penenberg • 2009
Hotmail added a line to emails, signed up millions; the growth engine behind it is replicable.
3.61
500+
Viral Loop Summary
Viral Loop
Hotmail added a line to emails, signed up millions; the growth engine behind it is replicable.
by Adam L. Penenberg 2009 288 pages
3.61
500+ ratings
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