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Books like Start at the End

When Coffee and Kale Compete
by Alan Klement • 2018
Stop asking what features to add. Ask what progress your customer is trying to make.
4.01
696
🎨 Product Design📋 Product Management🔍 Customer Research💡 Innovation Strategy🔧 Lean Methodology
When Coffee and Kale Compete Summary
When Coffee and Kale Compete 98%
Stop asking what features to add. Ask what progress your customer is trying to make.
by Alan Klement 2018
4.01
696 ratings
🎨 Product Design📋 Product Management🔍 Customer Research💡 Innovation Strategy🔧 Lean Methodology
Designing for Behavior Change
by Stephen Wendel • 2013
Build products that change real-world behavior: a system grounded in how the mind actually decides.
4.09
414
🧠 Behavioral Design🏛️ Choice Architecture🔄 Lean Product Development🔍 User Research📈 Behavioral Economics
Designing for Behavior Change Summary
Designing for Behavior Change 97%
Build products that change real-world behavior: a system grounded in how the mind actually decides.
by Stephen Wendel 2013
4.09
414 ratings
🧠 Behavioral Design🏛️ Choice Architecture🔄 Lean Product Development🔍 User Research📈 Behavioral Economics
Designing Products People Love
by Scott Hurff • 2015
Most products fail in their empty and error states: a playbook for designing all five.
4.11
271
🎨 Product Design🖥️ Ux Design🔍 Customer Research🛠️ Prototyping🧠 Behavioral Design
Designing Products People Love Summary
Designing Products People Love 97%
Most products fail in their empty and error states: a playbook for designing all five.
by Scott Hurff 2015
4.11
271 ratings
🎨 Product Design🖥️ Ux Design🔍 Customer Research🛠️ Prototyping🧠 Behavioral Design
Well-Designed
by Jon Kolko • 2014
The best products win on emotion, not features. How to design with empathy instead of assumptions.
3.89
512
📐 Product Design🧩 User Experience📋 Product Management💡 Design Thinking🧠 Behavioral Design
Well-Designed Summary
Well-Designed 97%
The best products win on emotion, not features. How to design with empathy instead of assumptions.
by Jon Kolko 2014
3.89
512 ratings
📐 Product Design🧩 User Experience📋 Product Management💡 Design Thinking🧠 Behavioral Design
Validating Product Ideas
by Tomer Sharon • 2016
Know if anyone wants it before you build. Lean experiments for testing product ideas, fast.
4.10
289
🎨 Product Design🔍 User Research🚀 Lean Startup💡 Design Thinking🧪 Lean Experimentation
Validating Product Ideas Summary
Validating Product Ideas 96%
Know if anyone wants it before you build. Lean experiments for testing product ideas, fast.
by Tomer Sharon 2016
4.10
289 ratings
🎨 Product Design🔍 User Research🚀 Lean Startup💡 Design Thinking🧪 Lean Experimentation
Outcomes Over Output
by Josh Seiden • 2019
Stop asking what to build and start asking what your customers should do differently.
4.33
2k+
🧭 Product Management🚀 Lean Startup🛠️ Jobs To Be Done🧪 Lean Experiments📊 Behavioral Metrics
Outcomes Over Output Summary
Outcomes Over Output 96%
Stop asking what to build and start asking what your customers should do differently.
by Josh Seiden 2019
4.33
2k+ ratings
🧭 Product Management🚀 Lean Startup🛠️ Jobs To Be Done🧪 Lean Experiments📊 Behavioral Metrics
UX for Lean Startups
by Laura Klein • 2013
Prove anyone wants your product before you build it: lightweight UX methods for lean startups.
4.10
2k+
🎨 User Experience Design🏗️ Lean Startup Methodology🔍 User Research✅ Design Validation🧪 Usability Testing
UX for Lean Startups Summary
UX for Lean Startups 96%
Prove anyone wants your product before you build it: lightweight UX methods for lean startups.
by Laura Klein 2013
4.10
2k+ ratings
🎨 User Experience Design🏗️ Lean Startup Methodology🔍 User Research✅ Design Validation🧪 Usability Testing
The Right It
by Alberto Savoia • 2019
Skill can't save an unwanted idea. Fast, cheap experiments that test market demand before building.
4.30
850
🚀 Startup Methodology✅ Product Validation🧪 Lean Experimentation📉 Lean Startup📊 Data-Driven Decisions
The Right It Summary
The Right It 96%
Skill can't save an unwanted idea. Fast, cheap experiments that test market demand before building.
by Alberto Savoia 2019
4.30
850 ratings
🚀 Startup Methodology✅ Product Validation🧪 Lean Experimentation📉 Lean Startup📊 Data-Driven Decisions
Click
by Jake Knapp • 2025
Find what customers actually want in five days, with five people, before you build anything.
4.10
372
🎯 Product Strategy💡 Innovation Methods⚡ Rapid Prototyping🔍 Customer Discovery🗺️ Market Positioning
Click Summary
Click 96%
Find what customers actually want in five days, with five people, before you build anything.
by Jake Knapp 2025
4.10
372 ratings
🎯 Product Strategy💡 Innovation Methods⚡ Rapid Prototyping🔍 Customer Discovery🗺️ Market Positioning
Value Proposition Design
by Alexander Osterwalder • 2013
Map customer needs to product features with a single canvas, and kill the offerings nobody wants.
4.21
7k+
📐 Product Design📊 Business Modeling🔍 Customer Research💡 Design Thinking🔬 Iterative Testing
Value Proposition Design Summary
Value Proposition Design 96%
Map customer needs to product features with a single canvas, and kill the offerings nobody wants.
by Alexander Osterwalder 2013
4.21
7k+ ratings
📐 Product Design📊 Business Modeling🔍 Customer Research💡 Design Thinking🔬 Iterative Testing
UX Strategy
by Jaime Levy • 2014
Stop building what nobody asked for: a research-to-launch playbook for digital product teams.
3.94
1k+
🧩 Digital Product Strategy🔄 Lean Methodology🔍 Customer Discovery📋 User Research📊 Competitive Analysis
UX Strategy Summary
UX Strategy 96%
Stop building what nobody asked for: a research-to-launch playbook for digital product teams.
by Jaime Levy 2014
3.94
1k+ ratings
🧩 Digital Product Strategy🔄 Lean Methodology🔍 Customer Discovery📋 User Research📊 Competitive Analysis
The Power of Experiments
by Michael Luca • 2020
eBay's experiment killed $50 million in ads. Here's how to run yours.
3.46
246
🧪 Experimental Methods🧠 Behavioral Economics📊 A/B Testing🔍 Causal Inference🤝 Nudge Theory
The Power of Experiments Summary
The Power of Experiments 95%
eBay's experiment killed $50 million in ads. Here's how to run yours.
by Michael Luca 2020
3.46
246 ratings
🧪 Experimental Methods🧠 Behavioral Economics📊 A/B Testing🔍 Causal Inference🤝 Nudge Theory
FRICTION―The Untapped Force That Can Be Your Most Powerful Advantage
by Roger Dooley • 2019
The hidden force that decides what you buy, what you quit, and what you never start.
4.09
119
🧠 Behavioral Economics🛒 Customer Experience🧱 Habit Design💻 User Experience👆 Nudge Theory
FRICTION―The Untapped Force That Can Be Your Most Powerful Advantage Summary
FRICTION―The Untapped Force That Can Be Your Most Powerful Advantage 95%
The hidden force that decides what you buy, what you quit, and what you never start.
by Roger Dooley 2019
4.09
119 ratings
🧠 Behavioral Economics🛒 Customer Experience🧱 Habit Design💻 User Experience👆 Nudge Theory
Sprint
by Jake Knapp • 2016
The five-day sprint that replaces endless debate with sketch, decide, prototype, and test.
4.18
24k+
🧠 Design Thinking🚀 Lean Startup🛠️ Rapid Prototyping🔍 User Research✅ Validated Learning
Sprint Summary
Sprint 95%
The five-day sprint that replaces endless debate with sketch, decide, prototype, and test.
by Jake Knapp 2016
4.18
24k+ ratings
🧠 Design Thinking🚀 Lean Startup🛠️ Rapid Prototyping🔍 User Research✅ Validated Learning
Badass
by Kathy Sierra • 2015
Better users beat better features. A method for designing skill into the first 30 minutes.
4.17
1k+
🎨 Product Design🖥️ User Experience🧠 Learning Science👤 User-Centered Design📐 Learning Design
Badass Summary
Badass 95%
Better users beat better features. A method for designing skill into the first 30 minutes.
by Kathy Sierra 2015
4.17
1k+ ratings
🎨 Product Design🖥️ User Experience🧠 Learning Science👤 User-Centered Design📐 Learning Design
Lean UX
by Jeff Gothelf • 2012
Kill the wireframes: a system for testing UX assumptions one sprint at a time.
3.99
7k+
🏗️ Lean Startup🧠 Design Thinking🔄 Agile Development🎨 Ux Design🧪 Rapid Experimentation
Lean UX Summary
Lean UX 95%
Kill the wireframes: a system for testing UX assumptions one sprint at a time.
by Jeff Gothelf 2012
3.99
7k+ ratings
🏗️ Lean Startup🧠 Design Thinking🔄 Agile Development🎨 Ux Design🧪 Rapid Experimentation
What's Your Problem?
by Thomas Wedell-Wedellsborg • 2020
Your problem-solving instinct is your biggest obstacle. A method for seeing the real problem first.
4.23
669
🖼️ Problem Framing🎨 Design Thinking🧠 Cognitive Biases⚖️ Decision Making🗺️ Mental Models
What's Your Problem? Summary
What's Your Problem? 95%
Your problem-solving instinct is your biggest obstacle. A method for seeing the real problem first.
by Thomas Wedell-Wedellsborg 2020
4.23
669 ratings
🖼️ Problem Framing🎨 Design Thinking🧠 Cognitive Biases⚖️ Decision Making🗺️ Mental Models
Insanely Simple
by Ken Segall • 2012
Apple's secret: a hatred of complexity that governs teams, products, marketing. An insider explains.
3.91
6k+
📱 Product Design🏢 Corporate Culture👥 Small Teams✨ User Experience🎯 Brand Strategy
Insanely Simple Summary
Insanely Simple 95%
Apple's secret: a hatred of complexity that governs teams, products, marketing. An insider explains.
by Ken Segall 2012
3.91
6k+ ratings
📱 Product Design🏢 Corporate Culture👥 Small Teams✨ User Experience🎯 Brand Strategy
The Lean Product Playbook
by Dan Olsen • 2015
Test cheaply, validate early, build what customers pay for: a product manager's lean playbook.
4.27
4k+
🧭 Product Management🔄 Lean Startup🔍 Customer Discovery🎯 Product-Market Fit⚡ Rapid Prototyping
The Lean Product Playbook Summary
The Lean Product Playbook 95%
Test cheaply, validate early, build what customers pay for: a product manager's lean playbook.
by Dan Olsen 2015
4.27
4k+ ratings
🧭 Product Management🔄 Lean Startup🔍 Customer Discovery🎯 Product-Market Fit⚡ Rapid Prototyping
The Human Element
by David Schonthal • 2021
Great ideas fail not from weak features, but from the psychological friction nobody removes.
4.14
581
🧠 Behavioral Economics💡 Innovation Adoption🚧 Resistance To Change🧩 Cognitive Biases🗣️ Persuasion Science
The Human Element Summary
The Human Element 95%
Great ideas fail not from weak features, but from the psychological friction nobody removes.
by David Schonthal 2021
4.14
581 ratings
🧠 Behavioral Economics💡 Innovation Adoption🚧 Resistance To Change🧩 Cognitive Biases🗣️ Persuasion Science
Design Sprint
by Richard Banfield • 2015
Five days, one room, a tested prototype: the workshop that tells you what to build next.
3.79
219
📱 Product Design🔍 Ux Research🏗️ Rapid Prototyping🧑‍💻 User Testing🧑‍🏫 Workshop Facilitation
Design Sprint Summary
Design Sprint 95%
Five days, one room, a tested prototype: the workshop that tells you what to build next.
by Richard Banfield 2015
3.79
219 ratings
📱 Product Design🔍 Ux Research🏗️ Rapid Prototyping🧑‍💻 User Testing🧑‍🏫 Workshop Facilitation
Radical Product Thinking
by R. Dutt • 2021
Iteration refines; vision creates. Why product teams need a north star before they start building.
3.93
192
🧱 Product Development📋 Product Management🎯 Vision-Led Strategy🧪 Hypothesis-Driven Development⚖️ Ethical Technology
Radical Product Thinking Summary
Radical Product Thinking 95%
Iteration refines; vision creates. Why product teams need a north star before they start building.
by R. Dutt 2021
3.93
192 ratings
🧱 Product Development📋 Product Management🎯 Vision-Led Strategy🧪 Hypothesis-Driven Development⚖️ Ethical Technology
The Art of Innovation
by Tom Kelley • 2001
How the firm behind Apple's first mouse systematized innovation into a repeatable process.
3.95
8k+
🧠 Design Thinking🎨 Product Design🔍 User Research🛠️ Rapid Prototyping✨ Experience Design
The Art of Innovation Summary
The Art of Innovation 95%
How the firm behind Apple's first mouse systematized innovation into a repeatable process.
by Tom Kelley 2001
3.95
8k+ ratings
🧠 Design Thinking🎨 Product Design🔍 User Research🛠️ Rapid Prototyping✨ Experience Design
Evolutionary Ideas
by Sam Tatam • 2022
Most innovation fails. The answer: borrow the behavioral shortcuts evolution already built into us.
4.09
159
🧠 Behavioral Economics💡 Innovation Strategy🦎 Biomimicry🧬 Evolutionary Psychology🎛️ Behavioral Design
Evolutionary Ideas Summary
Evolutionary Ideas 94%
Most innovation fails. The answer: borrow the behavioral shortcuts evolution already built into us.
by Sam Tatam 2022
4.09
159 ratings
🧠 Behavioral Economics💡 Innovation Strategy🦎 Biomimicry🧬 Evolutionary Psychology🎛️ Behavioral Design
Evidence-Guided
by Itamar Gilad • 2023
Why most product teams ship the wrong features, and the framework that stops them.
4.46
178
🧭 Product Management🚀 Lean Startup🎯 OKRs📊 Outcome Over Output🧪 Hypothesis Testing
Evidence-Guided Summary
Evidence-Guided 94%
Why most product teams ship the wrong features, and the framework that stops them.
by Itamar Gilad 2023
4.46
178 ratings
🧭 Product Management🚀 Lean Startup🎯 OKRs📊 Outcome Over Output🧪 Hypothesis Testing
Product Design for the Web
by Randy J. Hunt • 2013
Why shipping early and designing the invisible parts matters more than getting the pixels right.
3.76
278
📱 Product Design✨ User Experience🔄 Iterative Design🧭 Usability🏗️ Lean Methodology
Product Design for the Web Summary
Product Design for the Web 94%
Why shipping early and designing the invisible parts matters more than getting the pixels right.
by Randy J. Hunt 2013
3.76
278 ratings
📱 Product Design✨ User Experience🔄 Iterative Design🧭 Usability🏗️ Lean Methodology
Hacking Growth
by Sean Ellis • 2017
Build a team that runs 30 growth experiments a week; here is the structure and process.
4.11
6k+
🚀 Growth Hacking🎯 Product/Market Fit🧪 Rapid Experimentation🔁 Retention Loops🚪 Onboarding Design
Hacking Growth Summary
Hacking Growth 94%
Build a team that runs 30 growth experiments a week; here is the structure and process.
by Sean Ellis 2017
4.11
6k+ ratings
🚀 Growth Hacking🎯 Product/Market Fit🧪 Rapid Experimentation🔁 Retention Loops🚪 Onboarding Design
Fascinate
by Sally Hogshead • 2016
Your brand already has seven fascination triggers. Learn to use them before the goldfish wins.
3.89
712
📈 Brand Strategy🧠 Marketing Psychology⏳ Attention Economics🎭 Archetype Frameworks❤️ Emotional Branding
Fascinate Summary
Fascinate 94%
Your brand already has seven fascination triggers. Learn to use them before the goldfish wins.
by Sally Hogshead 2016
3.89
712 ratings
📈 Brand Strategy🧠 Marketing Psychology⏳ Attention Economics🎭 Archetype Frameworks❤️ Emotional Branding
Press Start
by Daniel Griffin • 2019
Forget points and badges. The marketing power of games is in solving problems people actually have.
3.80
10
🎮 Gamification🎯 Marketing Strategy🧠 Behavioral Design🌊 Flow State🔬 Motivation Science
Press Start Summary
Press Start 94%
Forget points and badges. The marketing power of games is in solving problems people actually have.
by Daniel Griffin 2019
3.80
10 ratings
🎮 Gamification🎯 Marketing Strategy🧠 Behavioral Design🌊 Flow State🔬 Motivation Science
Webs of Influence
by Nathalie Nahai • 2012
The brain's shortcuts decide every online purchase. Design for those rules, not for logic.
3.74
307
🎯 Conversion Optimization🎨 Design Psychology🧠 Cognitive Biases📊 Behavioral Economics🤝 Ethical Persuasion
Webs of Influence Summary
Webs of Influence 94%
The brain's shortcuts decide every online purchase. Design for those rules, not for logic.
by Nathalie Nahai 2012
3.74
307 ratings
🎯 Conversion Optimization🎨 Design Psychology🧠 Cognitive Biases📊 Behavioral Economics🤝 Ethical Persuasion
I'm Afraid Debbie From Marketing Has Left for the Day
by Morten Münster • 2019
Why motivation fails and how environment design wins: the playbook for real-world behavior change.
4.08
2k+
🎛️ Behavioral Design🧠 Behavioral Economics🧩 Nudge Theory🔄 Habit Formation🏢 Change Management
I'm Afraid Debbie From Marketing Has Left for the Day Summary
I'm Afraid Debbie From Marketing Has Left for the Day 94%
Why motivation fails and how environment design wins: the playbook for real-world behavior change.
by Morten Münster 2019
4.08
2k+ ratings
🎛️ Behavioral Design🧠 Behavioral Economics🧩 Nudge Theory🔄 Habit Formation🏢 Change Management
Escaping the Build Trap
by Melissa Perri • 2018
Feature factories ship output. Products need outcomes. The framework for making the switch.
4.28
5k+
🧭 Product Management🎯 Outcome-Driven Development🗺️ Product Strategy🔍 Product Discovery🧪 Experimentation Culture
Escaping the Build Trap Summary
Escaping the Build Trap 94%
Feature factories ship output. Products need outcomes. The framework for making the switch.
by Melissa Perri 2018
4.28
5k+ ratings
🧭 Product Management🎯 Outcome-Driven Development🗺️ Product Strategy🔍 Product Discovery🧪 Experimentation Culture
My Product Management Toolkit
by Marc Abraham • 2018
How to say no to good ideas, test assumptions cheaply, and influence teams without authority.
4.05
184
🧱 Product Management🔄 Lean Methodology🔍 Customer Discovery🗺️ Product Strategy🤝 Cross-Functional Teams
My Product Management Toolkit Summary
My Product Management Toolkit 94%
How to say no to good ideas, test assumptions cheaply, and influence teams without authority.
by Marc Abraham 2018
4.05
184 ratings
🧱 Product Management🔄 Lean Methodology🔍 Customer Discovery🗺️ Product Strategy🤝 Cross-Functional Teams
Designing for Growth
by JeanneLiedtka • 2011
Four questions, simple canvases, fast prototypes: the design thinking playbook for managers.
3.99
952
🧠 Design Thinking🏢 Corporate Innovation👥 Human-Centered Design💙 Customer Empathy⚡ Rapid Prototyping
Designing for Growth Summary
Designing for Growth 94%
Four questions, simple canvases, fast prototypes: the design thinking playbook for managers.
by JeanneLiedtka 2011
3.99
952 ratings
🧠 Design Thinking🏢 Corporate Innovation👥 Human-Centered Design💙 Customer Empathy⚡ Rapid Prototyping
Innovation Games
by Luke Hohmann • 2006
Turn customer discovery into a game: the play-based way to uncover what buyers really need.
3.98
305
🛠️ Product Development👥 Participatory Design💡 Design Thinking🔍 Customer Insights🧩 Workshop Facilitation
Innovation Games Summary
Innovation Games 94%
Turn customer discovery into a game: the play-based way to uncover what buyers really need.
by Luke Hohmann 2006
3.98
305 ratings
🛠️ Product Development👥 Participatory Design💡 Design Thinking🔍 Customer Insights🧩 Workshop Facilitation
What Would Apple Do?
by Dirk Beckmann • 2013
The design and business rules Apple uses to dominate industries, and how to steal them.
3.21
43
📱 Product Design💻 Technology Business🧑‍💻 User-Centered Design🔗 Platform Ecosystems🏷️ Brand Building
What Would Apple Do? Summary
What Would Apple Do? 94%
The design and business rules Apple uses to dominate industries, and how to steal them.
by Dirk Beckmann 2013
3.21
43 ratings
📱 Product Design💻 Technology Business🧑‍💻 User-Centered Design🔗 Platform Ecosystems🏷️ Brand Building
Neuro Web Design
by Susan M. Weinschenk • 2008
The conscious mind is your site's last reader. Design for the ones that decide first.
3.85
989
🖥️ Web Design📱 User Experience📈 Behavioral Economics🧠 Behavioral Psychology🔍 Cognitive Biases
Neuro Web Design Summary
Neuro Web Design 94%
The conscious mind is your site's last reader. Design for the ones that decide first.
by Susan M. Weinschenk 2008
3.85
989 ratings
🖥️ Web Design📱 User Experience📈 Behavioral Economics🧠 Behavioral Psychology🔍 Cognitive Biases
Lean Inception
by Paulo Caroli • 2018
The workshop recipe that aligns a team and defines the right MVP, no code needed.
4.07
446
🧱 Product Management🚀 Lean Startup🔄 Agile Development🎯 Workshop Facilitation🤝 Team Alignment
Lean Inception Summary
Lean Inception 94%
The workshop recipe that aligns a team and defines the right MVP, no code needed.
by Paulo Caroli 2018
4.07
446 ratings
🧱 Product Management🚀 Lean Startup🔄 Agile Development🎯 Workshop Facilitation🤝 Team Alignment
Design a Better Business
by Patrick van der Pijl • 2016
Replace business plans with business experiments: the visual toolkit for strategy and innovation.
4.14
318
🧠 Design Thinking💼 Business Model Innovation👁️ Visual Thinking🛠️ Rapid Prototyping💗 Customer Empathy
Design a Better Business Summary
Design a Better Business 94%
Replace business plans with business experiments: the visual toolkit for strategy and innovation.
by Patrick van der Pijl 2016
4.14
318 ratings
🧠 Design Thinking💼 Business Model Innovation👁️ Visual Thinking🛠️ Rapid Prototyping💗 Customer Empathy
UX Research
by Brad Nunnally • 2016
What to ask, who to ask, and how to turn their answers into better products.
3.68
263
📐 Product Design🔍 User Research🧪 Usability Testing🧩 Data Synthesis⚖️ Mixed Methods
UX Research Summary
UX Research 94%
What to ask, who to ask, and how to turn their answers into better products.
by Brad Nunnally 2016
3.68
263 ratings
📐 Product Design🔍 User Research🧪 Usability Testing🧩 Data Synthesis⚖️ Mixed Methods
HTML5 for Web Designers
by Jeremy Keith • 2010
Ditch plugins and browser hacks: native audio, video, and responsive images arrive with HTML5.
3.98
3k+
🌐 Html5💻 Front-End Development🧱 Html And Css📱 Responsive Design🔄 Progressive Enhancement
HTML5 for Web Designers Summary
HTML5 for Web Designers 94%
Ditch plugins and browser hacks: native audio, video, and responsive images arrive with HTML5.
by Jeremy Keith 2010
3.98
3k+ ratings
🌐 Html5💻 Front-End Development🧱 Html And Css📱 Responsive Design🔄 Progressive Enhancement
The Power of Little Ideas
by David C. Robertson • 2017
The real innovation wins come not from disruption but from complementing your strongest product.
3.88
229
🧭 Innovation Strategy🔗 Product Ecosystems🛡️ Low-Risk Innovation🧪 Experimentation🎨 Design Thinking
The Power of Little Ideas Summary
The Power of Little Ideas 94%
The real innovation wins come not from disruption but from complementing your strongest product.
by David C. Robertson 2017
3.88
229 ratings
🧭 Innovation Strategy🔗 Product Ecosystems🛡️ Low-Risk Innovation🧪 Experimentation🎨 Design Thinking
Strategize
by Roman Pichler • 2016
Product roadmaps stuffed with features are fiction. How to build ones that actually steer.
4.01
990
📋 Product Management🚲 Lean Startup💎 Value Proposition Design🗺️ Roadmapping🚀 Startup Playbooks
Strategize Summary
Strategize 94%
Product roadmaps stuffed with features are fiction. How to build ones that actually steer.
by Roman Pichler 2016
4.01
990 ratings
📋 Product Management🚲 Lean Startup💎 Value Proposition Design🗺️ Roadmapping🚀 Startup Playbooks
Red Thread Thinking
by Debra Kaye • 2013
Innovation isn't genius. It's connecting what you already have to what consumers won't say.
3.74
201
🔄 Innovation Strategy🧠 Design Thinking🔍 Consumer Research📱 Product Design🎨 Visual Communication
Red Thread Thinking Summary
Red Thread Thinking 94%
Innovation isn't genius. It's connecting what you already have to what consumers won't say.
by Debra Kaye 2013
3.74
201 ratings
🔄 Innovation Strategy🧠 Design Thinking🔍 Consumer Research📱 Product Design🎨 Visual Communication
Using Behavioral Science in Marketing
by Nancy Harhut • 2022
Seventeen cognitive biases that make customers click and buy, and the words to trigger each.
4.38
177
🧠 Marketing Psychology📉 Behavioral Economics🛒 Consumer Behavior🔍 Cognitive Biases✍️ Copywriting
Using Behavioral Science in Marketing Summary
Using Behavioral Science in Marketing 94%
Seventeen cognitive biases that make customers click and buy, and the words to trigger each.
by Nancy Harhut 2022
4.38
177 ratings
🧠 Marketing Psychology📉 Behavioral Economics🛒 Consumer Behavior🔍 Cognitive Biases✍️ Copywriting
Cracking the PM Career
by Jackie Bavaro • 2021
A PM career is built on skills no job description covers. A manual for the gaps.
4.37
252
📱 Product Management🔍 User Research📊 Product Analytics🧭 Strategic Thinking🤝 Cross-Functional Teams
Cracking the PM Career Summary
Cracking the PM Career 94%
A PM career is built on skills no job description covers. A manual for the gaps.
by Jackie Bavaro 2021
4.37
252 ratings
📱 Product Management🔍 User Research📊 Product Analytics🧭 Strategic Thinking🤝 Cross-Functional Teams
Think Like a UX Researcher
by David Travis • 2019
Observation beats opinion. How to run UX research that actually drives business decisions.
4.57
329
🧪 Design Research🔍 Usability Testing👁️ Behavioral Observation🤲 Human-Centered Design🔄 Iterative Design
Think Like a UX Researcher Summary
Think Like a UX Researcher 94%
Observation beats opinion. How to run UX research that actually drives business decisions.
by David Travis 2019
4.57
329 ratings
🧪 Design Research🔍 Usability Testing👁️ Behavioral Observation🤲 Human-Centered Design🔄 Iterative Design
Marketing to Mindstates
by Will Leach • 2018
Swap customer surveys for brain science: four levers that sell to the automatic mind.
4.13
182
🛒 Consumer Behavior🧠 Behavioral Economics🧪 Neuromarketing❤️ Emotional Branding🧱 Behavioral Design
Marketing to Mindstates Summary
Marketing to Mindstates 94%
Swap customer surveys for brain science: four levers that sell to the automatic mind.
by Will Leach 2018
4.13
182 ratings
🛒 Consumer Behavior🧠 Behavioral Economics🧪 Neuromarketing❤️ Emotional Branding🧱 Behavioral Design
The Voltage Effect
by John A. List • 2022
Why ideas win small but fail big: the psychological and economic traps that derail scaling.
3.93
1k+
🧠 Behavioral Economics📈 Organizational Scaling🔍 Cognitive Biases📐 Marginal Thinking🎯 Incentive Design
The Voltage Effect Summary
The Voltage Effect 94%
Why ideas win small but fail big: the psychological and economic traps that derail scaling.
by John A. List 2022
3.93
1k+ ratings
🧠 Behavioral Economics📈 Organizational Scaling🔍 Cognitive Biases📐 Marginal Thinking🎯 Incentive Design
The Mom Test
by Rob Fitzpatrick • 2013
Everyone's lying about your business idea. Especially your mom. A method for getting real answers.
4.37
14k+
🚀 Startup Playbooks🔍 Customer Discovery✅ Idea Validation📐 Lean Startup📋 Customer Research
The Mom Test Summary
The Mom Test 94%
Everyone's lying about your business idea. Especially your mom. A method for getting real answers.
by Rob Fitzpatrick 2013
4.37
14k+ ratings
🚀 Startup Playbooks🔍 Customer Discovery✅ Idea Validation📐 Lean Startup📋 Customer Research
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