50 Books like Raise the Bar

High-Tech, High-Touch Customer Service

by Micah Solomon • 2012

The personal-service secret of beloved brands, and the technology that scales it.

3.77

113

🛎️ Customer Experience 🎨 Service Design 🧠 Hiring For Attitude 💪 Employee Empowerment 🏛️ Service Culture

High-Tech, High-Touch Customer Service Summary

High-Tech, High-Touch Customer Service 95%

The personal-service secret of beloved brands, and the technology that scales it.

by Micah Solomon 2012

3.77

113 ratings

🛎️ Customer Experience 🎨 Service Design 🧠 Hiring For Attitude 💪 Employee Empowerment 🏛️ Service Culture

Unreasonable Hospitality

by Will Guidara • 2022

Generosity engineered like a product: the restaurant playbook for going past what anyone expects.

4.41

38k+

🍽️ Hospitality Design 🧑‍🍳 Fine Dining Memoir 👥 Team Empowerment 🔄 Integrative Thinking 📈 Marginal Gains

Unreasonable Hospitality 95%

Generosity engineered like a product: the restaurant playbook for going past what anyone expects.

by Will Guidara 2022

4.41

38k+ ratings

🍽️ Hospitality Design 🧑‍🍳 Fine Dining Memoir 👥 Team Empowerment 🔄 Integrative Thinking 📈 Marginal Gains

Discovering the Soul of Service

by Leonard L. Berry • 1999

The sustainable success playbook from 14 companies that chose values over shortcuts.

4.05

375

🏢 Service Industry 🤝 Customer Experience 🏷️ Brand Management 🧭 Values-Based Leadership 🌱 Employee Empowerment

Discovering the Soul of Service 95%

The sustainable success playbook from 14 companies that chose values over shortcuts.

by Leonard L. Berry 1999

4.05

375 ratings

🏢 Service Industry 🤝 Customer Experience 🏷️ Brand Management 🧭 Values-Based Leadership 🌱 Employee Empowerment

Amaze Every Customer Every Time

by Shep Hyken • 2013

How a hardware chain beats the giants on service: 52 tactics your business can steal.

3.94

192

✨ Customer Experience 💪 Employee Empowerment 🏛️ Company Culture 💙 Customer Loyalty 🔗 Service Profit Chain

Amaze Every Customer Every Time 95%

How a hardware chain beats the giants on service: 52 tactics your business can steal.

by Shep Hyken 2013

3.94

192 ratings

✨ Customer Experience 💪 Employee Empowerment 🏛️ Company Culture 💙 Customer Loyalty 🔗 Service Profit Chain

Creating Superfans

by Brittany Hodak • 2023

You can't buy devotion, only earn it: a system for turning indifference into lifelong advocacy.

4.37

260

🛎️ Customer Experience 💎 Customer Loyalty ✨ Experience Design 🔧 Service Recovery 🎁 Surprise And Delight

Creating Superfans 95%

You can't buy devotion, only earn it: a system for turning indifference into lifelong advocacy.

by Brittany Hodak 2023

4.37

260 ratings

🛎️ Customer Experience 💎 Customer Loyalty ✨ Experience Design 🔧 Service Recovery 🎁 Surprise And Delight

The Education of an Accidental CEO

by David C. Novak • 2007

A trailer park kid builds a restaurant empire with rubber chickens and relentless customer focus.

3.88

150

🍔 Restaurant Leadership 🔄 Corporate Turnarounds 🏆 Employee Recognition 😍 Customer Obsession ⚙️ Execution Strategy

The Education of an Accidental CEO Summary

The Education of an Accidental CEO 95%

A trailer park kid builds a restaurant empire with rubber chickens and relentless customer focus.

by David C. Novak 2007

3.88

150 ratings

🍔 Restaurant Leadership 🔄 Corporate Turnarounds 🏆 Employee Recognition 😍 Customer Obsession ⚙️ Execution Strategy

The Effortless Experience

by Matthew Dixon • 2013

Delight doesn't build loyalty. Ease does. And the ratio is four to one.

3.94

1k+

📞 Customer Service 💝 Customer Experience 🎨 Service Design 📊 Loyalty Economics 🧠 Customer Psychology

The Effortless Experience 95%

Delight doesn't build loyalty. Ease does. And the ratio is four to one.

by Matthew Dixon 2013

3.94

1k+ ratings

📞 Customer Service 💝 Customer Experience 🎨 Service Design 📊 Loyalty Economics 🧠 Customer Psychology

Hug Your Customers

by Jack Mitchell • 2003

A family retailer's playbook for replacing sales scripts with genuine human connection.

4.03

986

🛍️ Customer Experience 👨‍👩‍👧‍👦 Family Business 🏬 Retail Management 🌟 Service Excellence 💎 Customer Loyalty

Hug Your Customers 95%

A family retailer's playbook for replacing sales scripts with genuine human connection.

by Jack Mitchell 2003

4.03

986 ratings

🛍️ Customer Experience 👨‍👩‍👧‍👦 Family Business 🏬 Retail Management 🌟 Service Excellence 💎 Customer Loyalty

Never Lose a Customer Again

by Joey Coleman • 2018

After the sale, keep the customer: a hundred-day playbook to turn one-time buyers into advocates.

4.18

1k+

📈 Customer Retention ✨ Customer Experience 🚀 Onboarding 📣 Customer Advocacy 🗺️ Customer Journey

Never Lose a Customer Again 94%

After the sale, keep the customer: a hundred-day playbook to turn one-time buyers into advocates.

by Joey Coleman 2018

4.18

1k+ ratings

📈 Customer Retention ✨ Customer Experience 🚀 Onboarding 📣 Customer Advocacy 🗺️ Customer Journey

The Customer Service Revolution

by John R. DiJulius • 2015

A systematic playbook for customer experiences so good your customers stop asking about price.

4.04

279

🎯 Customer Experience ✨ Service Excellence 💪 Employee Empowerment 🔄 Corporate Culture Change 💝 Emotional Connection

The Customer Service Revolution 94%

A systematic playbook for customer experiences so good your customers stop asking about price.

by John R. DiJulius 2015

4.04

279 ratings

🎯 Customer Experience ✨ Service Excellence 💪 Employee Empowerment 🔄 Corporate Culture Change 💝 Emotional Connection

Setting the Table

by Danny Meyer • 2006

A stakeholder hierarchy that puts investors last. It built a restaurant empire anyway.

4.04

10k+

🍽️ Restaurant Management 🧠 Emotional Intelligence 🙌 Servant Leadership ✨ Customer Experience 🔧 Service Recovery

Setting the Table 94%

A stakeholder hierarchy that puts investors last. It built a restaurant empire anyway.

by Danny Meyer 2006

4.04

10k+ ratings

🍽️ Restaurant Management 🧠 Emotional Intelligence 🙌 Servant Leadership ✨ Customer Experience 🔧 Service Recovery

Becoming Trader Joe

by Joe Coulombe • 2021

A cult grocery chain built on high wages, tiny selection, and an allergy to advertising.

3.45

5k+

🏪 Retail Entrepreneurship 📖 Founder Memoir ↕️ Contrarian Business 👥 Employee Investment 🏴 Cult Brand

Becoming Trader Joe 94%

A cult grocery chain built on high wages, tiny selection, and an allergy to advertising.

by Joe Coulombe 2021

3.45

5k+ ratings

🏪 Retail Entrepreneurship 📖 Founder Memoir ↕️ Contrarian Business 👥 Employee Investment 🏴 Cult Brand

The Starbucks Experience

by Joseph A. Michelli • 2006

How Starbucks turns baristas into experience designers and every cup into a loyalty engine.

3.75

5k+

🛎️ Customer Experience 🏢 Corporate Culture 🤝 Employee Empowerment 🎨 Service Design 💚 Brand Loyalty

The Starbucks Experience 94%

How Starbucks turns baristas into experience designers and every cup into a loyalty engine.

by Joseph A. Michelli 2006

3.75

5k+ ratings

🛎️ Customer Experience 🏢 Corporate Culture 🤝 Employee Empowerment 🎨 Service Design 💚 Brand Loyalty

Notes from a Friend

by Anthony Robbins • 1995

You are punishing loyal customers for the crimes of the 1 percent. A five-step reset.

3.97

2k+

🎯 Customer Experience 🧩 Service Design 🏷️ Brand Strategy 💡 Experience Innovation 🛠️ Complaint Recovery

Notes from a Friend 94%

You are punishing loyal customers for the crimes of the 1 percent. A five-step reset.

by Anthony Robbins 1995

3.97

2k+ ratings

🎯 Customer Experience 🧩 Service Design 🏷️ Brand Strategy 💡 Experience Innovation 🛠️ Complaint Recovery

The thank you economy

by Gary Vaynerchuk • 2010

Social media gave every customer a megaphone. The only strategy that keeps them on your side.

3.84

13k+

🛍️ Customer Experience 🤝 Relationship Marketing 🗣️ Word-Of-Mouth Marketing 📱 Social Media Strategy 🎯 Customer-Centricity

The thank you economy 94%

Social media gave every customer a megaphone. The only strategy that keeps them on your side.

by Gary Vaynerchuk 2010

3.84

13k+ ratings

🛍️ Customer Experience 🤝 Relationship Marketing 🗣️ Word-Of-Mouth Marketing 📱 Social Media Strategy 🎯 Customer-Centricity

What Clients Love

by Harry Beckwith • 2003

Clients choose who they like. A field guide for turning that fact into faster growth.

4.00

354

🤝 Client Relationships 🏢 Service Businesses 🏗️ Brand Building 🔒 Trust In Business ✨ Customer Experience

What Clients Love 94%

Clients choose who they like. A field guide for turning that fact into faster growth.

by Harry Beckwith 2003

4.00

354 ratings

🤝 Client Relationships 🏢 Service Businesses 🏗️ Brand Building 🔒 Trust In Business ✨ Customer Experience

Be Our Guest

by Walt Disney Company • 2001

Behind Disney's legendary guest experience is a practical system any organization can adopt.

3.90

5k+

🎯 Customer Experience 📐 Service Design 🏨 Hospitality Management 🔄 Process Improvement 🎪 Experience Economy

Be Our Guest 94%

Behind Disney's legendary guest experience is a practical system any organization can adopt.

by Walt Disney Company 2001

3.90

5k+ ratings

🎯 Customer Experience 📐 Service Design 🏨 Hospitality Management 🔄 Process Improvement 🎪 Experience Economy

The Nordstrom Way

by Robert Spector • 1995

How a Seattle shoe store became a retail empire by making employees think like owners.

3.90

794

🏬 Retail Management 🤝 Customer Service 🏢 Company Culture 💪 Employee Empowerment 🧠 Hiring For Attitude

The Nordstrom Way 94%

How a Seattle shoe store became a retail empire by making employees think like owners.

by Robert Spector 1995

3.90

794 ratings

🏬 Retail Management 🤝 Customer Service 🏢 Company Culture 💪 Employee Empowerment 🧠 Hiring For Attitude

Customers for Life

by Carl Sewell • 1990

One customer is worth half a million. Keeping them depends on the system behind the smile.

4.20

1k+

🛎️ Customer Experience ⚙️ Service Operations 🔁 Customer Loyalty 🧩 Systems Thinking 📈 Continuous Improvement

Customers for Life 94%

One customer is worth half a million. Keeping them depends on the system behind the smile.

by Carl Sewell 1990

4.20

1k+ ratings

🛎️ Customer Experience ⚙️ Service Operations 🔁 Customer Loyalty 🧩 Systems Thinking 📈 Continuous Improvement

Double Double

by Cameron Herold • 2011

Double your revenue in three years using a single vivid vision, not a business plan.

3.92

383

📈 Business Growth 🎯 Vision Planning 🧱 Corporate Culture 👥 Hiring Practices 📣 Guerrilla Marketing

Double Double 94%

Double your revenue in three years using a single vivid vision, not a business plan.

by Cameron Herold 2011

3.92

383 ratings

📈 Business Growth 🎯 Vision Planning 🧱 Corporate Culture 👥 Hiring Practices 📣 Guerrilla Marketing

The Ultimate Question 2.0

by Fred Reichheld • 2011

One question measures genuine loyalty. Build a feedback system around it and outgrow your rivals.

3.87

1k+

🏆 Customer Loyalty 🔄 Customer Feedback Loops 📣 Word Of Mouth Growth 👥 Employee Engagement 📊 Data-Driven Management

The Ultimate Question 2.0 94%

One question measures genuine loyalty. Build a feedback system around it and outgrow your rivals.

by Fred Reichheld 2011

3.87

1k+ ratings

🏆 Customer Loyalty 🔄 Customer Feedback Loops 📣 Word Of Mouth Growth 👥 Employee Engagement 📊 Data-Driven Management

Start Your Own Day Spa and More

by Preethi Burkholder • 2007

Plan, hire, market, and earn loyalty: the spa startup's complete business blueprint.

3.00

🧖 Wellness Industry 🏪 Service Businesses 📘 Startup Guides 🔄 Customer Retention 👃 Sensory Branding

Start Your Own Day Spa and More 94%

Plan, hire, market, and earn loyalty: the spa startup's complete business blueprint.

by Preethi Burkholder 2007

3.00

6 ratings

🧖 Wellness Industry 🏪 Service Businesses 📘 Startup Guides 🔄 Customer Retention 👃 Sensory Branding

Shut Up and Listen!

by Tilman Fertitta • 2019

A billionaire's blunt playbook: why niceness, tiny details, and bad timing create empires.

3.89

1k+

🛎️ Customer Experience 🛠️ Pragmatic Leadership 💰 Financial Literacy 🔄 Turnaround Management 🦈 Opportunism

Shut Up and Listen! 94%

A billionaire's blunt playbook: why niceness, tiny details, and bad timing create empires.

by Tilman Fertitta 2019

3.89

1k+ ratings

🛎️ Customer Experience 🛠️ Pragmatic Leadership 💰 Financial Literacy 🔄 Turnaround Management 🦈 Opportunism

Talk Triggers

by Jay Baer • 2018

Most word of mouth is accidental. The formula for engineering it on purpose.

4.02

434

🗣️ Word Of Mouth 💡 Brand Differentiation 🤝 Customer Experience 📊 Marketing Strategy 🧲 Customer Acquisition

Talk Triggers 94%

Most word of mouth is accidental. The formula for engineering it on purpose.

by Jay Baer 2018

4.02

434 ratings

🗣️ Word Of Mouth 💡 Brand Differentiation 🤝 Customer Experience 📊 Marketing Strategy 🧲 Customer Acquisition

All New Third Edition Be Our Guest (Completely Revised and Updated Third Edition)

by The Disney Institute • 2060

How a theme park operator turns customer service into theater, and the blueprint you can steal.

3.33

🧑‍🤝‍🧑 Customer Service 🏨 Hospitality Management 🎢 Experience Design 💪 Employee Engagement ⚙️ Operational Excellence

All New Third Edition Be Our Guest (Completely Revised and Updated Third Edition) Summary

All New Third Edition Be Our Guest (Completely Revised and Updated Third Edition) 94%

How a theme park operator turns customer service into theater, and the blueprint you can steal.

by The Disney Institute 2060

3.33

3 ratings

🧑‍🤝‍🧑 Customer Service 🏨 Hospitality Management 🎢 Experience Design 💪 Employee Engagement ⚙️ Operational Excellence

Rocket

by Michael J. Silverstein • 2015

Customer surveys do not create breakthroughs. Winning brands build advocates who sell for them.

3.37

📊 Brand Strategy 🎯 Customer Loyalty 📣 Brand Advocacy 💥 Disruptive Innovation 🧠 Consumer Psychology

Rocket 94%

Customer surveys do not create breakthroughs. Winning brands build advocates who sell for them.

by Michael J. Silverstein 2015

3.37

54 ratings

📊 Brand Strategy 🎯 Customer Loyalty 📣 Brand Advocacy 💥 Disruptive Innovation 🧠 Consumer Psychology

The Experience Economy

by James H. Gilmore • 1999

Goods became services. Now services are becoming experiences. The next step: transformations.

3.80

3k+

🎨 Experience Design 💬 Customer Experience 🎯 Experiential Marketing ⚙️ Mass Customization 👁️ Sensory Design

The Experience Economy 94%

Goods became services. Now services are becoming experiences. The next step: transformations.

by James H. Gilmore 1999

3.80

3k+ ratings

🎨 Experience Design 💬 Customer Experience 🎯 Experiential Marketing ⚙️ Mass Customization 👁️ Sensory Design

The Invisible Touch

by Harry Beckwith • 2000

Specialists earn more even with made-up niches, and sacrifice builds loyalty faster than skill.

3.9

184

🏢 Service Businesses 🏷️ Brand Perception 🤝 Client Relationships 🧠 Psychology Of Marketing 🔒 Trust Building

The Invisible Touch 93%

Specialists earn more even with made-up niches, and sacrifice builds loyalty faster than skill.

by Harry Beckwith 2000

3.9

184 ratings

🏢 Service Businesses 🏷️ Brand Perception 🤝 Client Relationships 🧠 Psychology Of Marketing 🔒 Trust Building

The Marketing Blueprint

by Jules Marcoux • 2015

Word of mouth costs nothing and outlasts any budget. Twelve lessons for earning it, systematically.

3.97

288

🗣️ Word Of Mouth Marketing 🏪 Small Business Marketing 🧱 Brand Building 📞 Direct Sales 👥 Audience Building

The Marketing Blueprint 93%

Word of mouth costs nothing and outlasts any budget. Twelve lessons for earning it, systematically.

by Jules Marcoux 2015

3.97

288 ratings

🗣️ Word Of Mouth Marketing 🏪 Small Business Marketing 🧱 Brand Building 📞 Direct Sales 👥 Audience Building

Customer Obsessed

by Eric Berridge • 2016

Customer experience fails in a silo. The fix spans design, data, diversity, and employee engagement.

3.21

🤝 Customer Experience 👥 Employee Engagement 📊 Data-Driven Business 💻 Digital Transformation ⚖️ Gender Diversity

Customer Obsessed 93%

Customer experience fails in a silo. The fix spans design, data, diversity, and employee engagement.

by Eric Berridge 2016

3.21

48 ratings

🤝 Customer Experience 👥 Employee Engagement 📊 Data-Driven Business 💻 Digital Transformation ⚖️ Gender Diversity

Leading the Starbucks Way

by Joseph A. Michelli • 2008

How Starbucks turned a commodity into community: the five principles any business can adopt.

3.78

562

🏢 Corporate Culture ☕ Customer Experience 💪 Employee Empowerment 🏗️ Brand Building 📊 Company Case Studies

Leading the Starbucks Way 93%

How Starbucks turned a commodity into community: the five principles any business can adopt.

by Joseph A. Michelli 2008

3.78

562 ratings

🏢 Corporate Culture ☕ Customer Experience 💪 Employee Empowerment 🏗️ Brand Building 📊 Company Case Studies

What Customers Crave

by Nicholas J. Webb • 2016

Good customer service is killing your business. The design-driven method that replaces it.

3.69

289

🧩 Customer Experience Design 🗺️ Customer Journey Mapping 🧈 Frictionless Service ❤️ Emotional Relevance 🤝 Co-Creation

What Customers Crave 93%

Good customer service is killing your business. The design-driven method that replaces it.

by Nicholas J. Webb 2016

3.69

289 ratings

🧩 Customer Experience Design 🗺️ Customer Journey Mapping 🧈 Frictionless Service ❤️ Emotional Relevance 🤝 Co-Creation

Radical Simplicity

by Ken Allen • 2019

A 220-country logistics giant, hemorrhaging cash. The CEO's turnaround rule: simplify ruthlessly.

3.69

127

🏭 Corporate Turnarounds 📋 Ceo Memoirs 🌐 Organizational Culture 🎯 Customer Focus 🤝 Employee Engagement

Radical Simplicity 93%

A 220-country logistics giant, hemorrhaging cash. The CEO's turnaround rule: simplify ruthlessly.

by Ken Allen 2019

3.69

127 ratings

🏭 Corporate Turnarounds 📋 Ceo Memoirs 🌐 Organizational Culture 🎯 Customer Focus 🤝 Employee Engagement

The Ultimate Marketing Plan

by Dan S. Kennedy • 1991

Stop shouting at strangers: the direct-response system for finding your buyers and multiplying them.

4.12

609

📬 Direct Response 🏪 Small Business Marketing ✍️ Copywriting 🎯 Audience Targeting 🧾 Social Proof

The Ultimate Marketing Plan 93%

Stop shouting at strangers: the direct-response system for finding your buyers and multiplying them.

by Dan S. Kennedy 1991

4.12

609 ratings

📬 Direct Response 🏪 Small Business Marketing ✍️ Copywriting 🎯 Audience Targeting 🧾 Social Proof

Do the KIND Thing

by Daniel Lubetzky • 2015

You don't have to choose between profit and purpose. The KIND founder's playbook for having both.

3.82

633

🧱 Social Entrepreneurship 🧭 Purpose-Driven Business 🍎 Food Industry 🚀 Startup Playbooks 🔗 Integrative Thinking

Do the KIND Thing 93%

You don't have to choose between profit and purpose. The KIND founder's playbook for having both.

by Daniel Lubetzky 2015

3.82

633 ratings

🧱 Social Entrepreneurship 🧭 Purpose-Driven Business 🍎 Food Industry 🚀 Startup Playbooks 🔗 Integrative Thinking

No B.S. Guide to Maximum Referrals and Customer Retention

by Dan S. Kennedy • 2016

Turn every customer into a referral engine: no luck, no begging, just a system that compounds.

4.13

🔄 Customer Retention 🔗 Referral Marketing 📬 Direct Response Marketing 🤝 Relationship Marketing 🏪 Small Business Owners

No B.S. Guide to Maximum Referrals and Customer Retention Summary

No B.S. Guide to Maximum Referrals and Customer Retention 93%

Turn every customer into a referral engine: no luck, no begging, just a system that compounds.

by Dan S. Kennedy 2016

4.13

84 ratings

🔄 Customer Retention 🔗 Referral Marketing 📬 Direct Response Marketing 🤝 Relationship Marketing 🏪 Small Business Owners

Excellence Wins

by Horst Schulze • 2019

Arm employees with $2,000 to solve problems, no permission. The system that makes that pay off.

4.43

2k+

🏆 Service Excellence 💫 Customer Experience 🔓 Employee Empowerment 🏛 Organizational Culture 🤝 Servant Leadership

Excellence Wins 93%

Arm employees with $2,000 to solve problems, no permission. The system that makes that pay off.

by Horst Schulze 2019

4.43

2k+ ratings

🏆 Service Excellence 💫 Customer Experience 🔓 Employee Empowerment 🏛 Organizational Culture 🤝 Servant Leadership

Getting Everything You Can Out of All You've Got

by Jay Abraham • 2000

Most businesses chase new customers while ignoring two faster, cheaper paths to growth.

3.95

8k+

🚀 Business Growth 📬 Direct Response Marketing 🎯 Customer Acquisition 💰 Sales Strategy 🤝 Referral Marketing

Getting Everything You Can Out of All You've Got Summary

Getting Everything You Can Out of All You've Got 93%

Most businesses chase new customers while ignoring two faster, cheaper paths to growth.

by Jay Abraham 2000

3.95

8k+ ratings

🚀 Business Growth 📬 Direct Response Marketing 🎯 Customer Acquisition 💰 Sales Strategy 🤝 Referral Marketing

Pour Your Heart Into It

by Howard Schultz • 1997

How Milan's espresso bars convinced a coffee chain to treat part-timers like partners.

4.02

12k+

☕ Coffee Industry 📖 Founder Memoir 🏢 Company Culture 🧭 Values-Driven Leadership 🏗️ Brand Building

Pour Your Heart Into It 93%

How Milan's espresso bars convinced a coffee chain to treat part-timers like partners.

by Howard Schultz 1997

4.02

12k+ ratings

☕ Coffee Industry 📖 Founder Memoir 🏢 Company Culture 🧭 Values-Driven Leadership 🏗️ Brand Building

Ben & Jerry's

by Fred Lager • 1994

Two friends bet $12,000 on chunky ice cream and a social mission. Then Pillsbury attacked.

3.87

350

🌍 Social Entrepreneurship 📖 Startup Memoirs 🎯 Guerrilla Marketing 🏷️ Brand Identity ❤️ Values-Driven Business

Ben & Jerry's 93%

Two friends bet $12,000 on chunky ice cream and a social mission. Then Pillsbury attacked.

by Fred Lager 1994

3.87

350 ratings

🌍 Social Entrepreneurship 📖 Startup Memoirs 🎯 Guerrilla Marketing 🏷️ Brand Identity ❤️ Values-Driven Business

Uncommon Service

by Frances Frei • 2012

The counterintuitive rule of service: to be great, you must first decide where to be bad.

4.01

784

🎨 Service Design 🧑‍🤝‍🧑 Customer Experience ⚖️ Strategic Trade-Offs 🤝 Customer Co-Creation 📈 Scaling Operations

Uncommon Service 93%

The counterintuitive rule of service: to be great, you must first decide where to be bad.

by Frances Frei 2012

4.01

784 ratings

🎨 Service Design 🧑‍🤝‍🧑 Customer Experience ⚖️ Strategic Trade-Offs 🤝 Customer Co-Creation 📈 Scaling Operations

Now, Build a Great Business! 7 Ways to Maximize Your Profits in Any Market

by Mark C. Thompson • 2010

Seven operational pillars that align your team, delight customers, and keep the profits coming.

3.88

118

🏪 Small Business Guides 🧭 Leadership Development 🧑‍💼 Hiring Frameworks 🤝 Customer Experience 📣 Marketing Strategy

Now, Build a Great Business! 7 Ways to Maximize Your Profits in Any Market Summary

Now, Build a Great Business! 7 Ways to Maximize Your Profits in Any Market 93%

Seven operational pillars that align your team, delight customers, and keep the profits coming.

by Mark C. Thompson 2010

3.88

118 ratings

🏪 Small Business Guides 🧭 Leadership Development 🧑‍💼 Hiring Frameworks 🤝 Customer Experience 📣 Marketing Strategy

No B.S. Trust Based Marketing

by Matt Zagula • 2012

Make customers trust you before they buy, using a system that removes risk and proves results.

4.29

149

🤝 Relationship Marketing 📬 Direct Response 🛡️ Consumer Trust 🩺 Consultative Selling 👥 Social Proof

No B.S. Trust Based Marketing 93%

Make customers trust you before they buy, using a system that removes risk and proves results.

by Matt Zagula 2012

4.29

149 ratings

🤝 Relationship Marketing 📬 Direct Response 🛡️ Consumer Trust 🩺 Consultative Selling 👥 Social Proof

Bright Marketing for Small Business

by Robert Craven • 2011

Why small businesses should spend 60% of marketing on existing customers, and how to do it.

3.83

🚀 Marketing Strategy 👥 Customer Focus 🔷 Differentiation 💎 Value Proposition 🤝 Personal Selling

Bright Marketing for Small Business Summary

Bright Marketing for Small Business 93%

Why small businesses should spend 60% of marketing on existing customers, and how to do it.

by Robert Craven 2011

3.83

6 ratings

🚀 Marketing Strategy 👥 Customer Focus 🔷 Differentiation 💎 Value Proposition 🤝 Personal Selling

Fanocracy

by David Meerman Scott • 2020

Most companies chase transactions. The ones that build real communities of fans never have to.

3.64

356

🏗️ Community Building 🤝 Relationship Marketing 💛 Brand Loyalty ✨ Authentic Branding 💪 Employee Empowerment

Fanocracy 93%

Most companies chase transactions. The ones that build real communities of fans never have to.

by David Meerman Scott 2020

3.64

356 ratings

🏗️ Community Building 🤝 Relationship Marketing 💛 Brand Loyalty ✨ Authentic Branding 💪 Employee Empowerment

Authenticity

by James H. Gilmore • 2007

Everything sold is manufactured, including authenticity. The winners manage the perception of real.

3.69

222

🎟️ Experience Economy 👁️ Brand Perception 🎭 Perceived Authenticity 🧠 Consumer Psychology 🏛️ Business Philosophy

Authenticity 93%

Everything sold is manufactured, including authenticity. The winners manage the perception of real.

by James H. Gilmore 2007

3.69

222 ratings

🎟️ Experience Economy 👁️ Brand Perception 🎭 Perceived Authenticity 🧠 Consumer Psychology 🏛️ Business Philosophy

Youtility

by Jay Baer • 2013

Turn your marketing into a free tool: replace ads with apps, and customers sell themselves.

3.99

1k+

📄 Content Marketing 🤝 Trust Building ⏱️ Real-Time Marketing 🏪 Small Business 🛟 Helpful Marketing

Youtility 93%

Turn your marketing into a free tool: replace ads with apps, and customers sell themselves.

by Jay Baer 2013

3.99

1k+ ratings

📄 Content Marketing 🤝 Trust Building ⏱️ Real-Time Marketing 🏪 Small Business 🛟 Helpful Marketing

Magnetic Marketing

by Dan S. Kennedy • 2018

A customer magnet: unrefusable offers, dogged follow-up, and retention that pays you twice.

4.20

457

📬 Direct Response Marketing 🏪 Small Business Marketing 🧲 Lead Generation 🎁 Offer Creation 🔁 Customer Retention

Magnetic Marketing 93%

A customer magnet: unrefusable offers, dogged follow-up, and retention that pays you twice.

by Dan S. Kennedy 2018

4.20

457 ratings

📬 Direct Response Marketing 🏪 Small Business Marketing 🧲 Lead Generation 🎁 Offer Creation 🔁 Customer Retention

Marketing Rebellion

by Mark W. Schaefer • 2019

Your customers now control your marketing. Only the truly human companies survive.

4.20

479

🗳️ Consumer Empowerment 🗣️ Word Of Mouth ❤️ Brand Loyalty 👥 Community Building 🤝 Human-Centric Marketing

Marketing Rebellion 93%

Your customers now control your marketing. Only the truly human companies survive.

by Mark W. Schaefer 2019

4.20

479 ratings

🗳️ Consumer Empowerment 🗣️ Word Of Mouth ❤️ Brand Loyalty 👥 Community Building 🤝 Human-Centric Marketing

Brewing Up a Business

by Sam Calagione • 2005

A tiny brewery's playbook: eccentric recipes, shoestring stunts, and business as a creative act.

3.78

1k+

🍺 Craft Beer Industry 📖 Startup Memoir 🎯 Product Differentiation 🏷️ Brand Building 📣 Innovative Marketing

Brewing Up a Business 93%

A tiny brewery's playbook: eccentric recipes, shoestring stunts, and business as a creative act.

by Sam Calagione 2005

3.78

1k+ ratings

🍺 Craft Beer Industry 📖 Startup Memoir 🎯 Product Differentiation 🏷️ Brand Building 📣 Innovative Marketing

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