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SoBrief
Possible

Possible

Why pushing loses negotiations, and the three inner shifts that turn conflict into collaboration.
by William Ury 2024 368 pages
4.21
398 ratings
Amazon Kindle Audible
Summary in 30 Seconds
Conflict is natural and can be transformed, not just resolved. Three shifts: regulate your own reactions by pausing before responding, attract the other side through listening instead of pushing, and mobilize the surrounding community. Distinguish positions from underlying needs by asking why repeatedly; brainstorm many options before evaluating any. Rebuild trust through small reciprocal steps and frame agreements as shared wins, not compromises.
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Key Takeaways

1. Embrace conflict as a natural catalyst for growth and transformation

The real problem is not conflict but rather the destructive way we deal with it.

Conflict is natural. Many people mistakenly view conflict as an inherently negative force that must be suppressed or avoided. However, conflict is simply a clash of differing perspectives and interests, which is a natural and healthy part of human life. Without it, injustices would go unaddressed, abuses of power would continue unchecked, and creative progress would stall.

Aim for transformation. Instead of seeking a superficial resolution or a quick transactional agreement, we should focus on transforming the conflict. Transformation means changing the very form of the dispute from destructive fighting into productive negotiation. This process shifts our focus from short-term outcomes to long-term relationships. Key elements of this shift include:

  • Viewing differences as opportunities for mutual learning
  • Moving away from a win-lose mentality
  • Focusing on relational growth rather than transactional deals
  • Embracing the "transformative yes" to lean into difficult conversations

The possibilist mindset. Becoming a "possibilist" means having a passion for what is possible rather than getting stuck in optimism or pessimism. It requires looking at the darkest, most difficult situations and persistently searching for constructive paths forward. By applying our innate human capacities for curiosity, creativity, and collaboration, we can turn seemingly unsolvable problems into brilliant opportunities.


2. Master the three victories of the self, the other, and the community

The path to possible is to go to the balcony, build a golden bridge, and engage the third side—all together, all at once.

Three distinct victories. Transforming difficult conflicts requires a holistic approach that addresses three distinct dimensions of human interaction. These are the victory with the self (the balcony), the victory with the other (the bridge), and the victory with the whole (the third side). Each victory represents a shift in perspective that unlocks a different layer of human potential.

Unlocking our potential. The three victories correspond to the three grammatical persons: I, You, and Us. In difficult disputes, we often skip the internal work on the "I" and immediately point fingers at the "You," while completely ignoring the "Us." To succeed, we must work on all three:

  • The Balcony (I): Unlocks the potential within us by finding calm and perspective.
  • The Bridge (You): Unlocks the potential between us by creating a path to meet.
  • The Third Side (Us): Unlocks the potential around us by engaging the community.

The victory speech. To begin this journey, we must start from the possible and work backward using a creative thought experiment called the "victory speech." Imagine that the other side has already said yes to your proposal. Write the speech they would deliver to their own constituents explaining why this decision is a victory for them. This exercise shifts our mindset from impossibility to possibility, providing a clear destination for our negotiation efforts.


3. Go to the balcony by pausing to choose your response

To pause simply means to stop to choose.

Control your reactions. When we feel threatened or attacked, our brains are easily hijacked by our primitive amygdala, triggering automatic fight, flight, or freeze responses. In these moments, we become our own worst enemies, reacting with anger, avoidance, or appeasement. Going to the balcony means stepping back to a place of calm and perspective so we can observe our reactions rather than act on them.

The power of pause. A pause separates the external stimulus from our internal response, creating the psychological space needed to make an intentional, proactive choice. By taking a moment of silence, we allow our emotional chemistry to settle and regain our cognitive balance. We can practice this through several simple techniques:

  • Taking deep, slow breaths to calm the nervous system
  • Observing our physical sensations and naming our emotions
  • Utilizing physical anchors, like pinching the palm of your hand
  • Scheduling planned breaks during highly contentious meetings

Resource your mind. To maintain our presence on the balcony, we must actively resource ourselves to build emotional resilience. Engaging in regular activities like walking in nature, meditating, or getting sufficient sleep helps keep us in our optimal "Window of Tolerance." When we are grounded and relaxed, we can regulate our emotions and bring our highest potential to the most challenging conflicts.


4. Zoom in to uncover the basic human needs beneath rigid positions

At this deeper level, you will discover less conflict and more possibility than at the surface level of positions or even at the middle level of interests.

Look beneath the surface. In any conflict, we must distinguish between positions—the concrete things we say we want—and interests—the underlying motivations, fears, and desires that drive those demands. Positions are rigid and often directly opposed, closing off avenues for agreement. Zooming in means diving beneath the surface of the conflict iceberg to discover why the parties want what they want.

Uncover basic needs. If we keep asking the magical question "Why?" we will eventually reach the deepest level of the iceberg: basic human needs. These are universal requirements that drive all human behavior, such as security, respect, belonging, and freedom. While positions are mutually exclusive, basic needs are often compatible:

  • Positions: "I want control of the company" vs. "I want you out."
  • Interests: Financial security, career advancement, and recognition.
  • Basic Needs: Freedom, dignity, and peace of mind.

Emotions as signposts. Our physical sensations and emotions are valuable allies that point directly to our unmet needs. When we feel a tightening in our chest or a surge of anger, we should meet it with curiosity rather than judgment, asking what vital boundary or need is being threatened. By focusing on satisfying these core human needs rather than fighting over surface positions, we open up creative, integrative solutions where everyone wins.


5. Zoom out to see the big picture, map stakeholders, and leverage your BATNA

The purpose of negotiation, I would suggest, is not necessarily to reach agreement.

See the whole stage. When we are caught in a dispute, our perspective narrows, and we develop blinders that prevent us from seeing the larger context. Zooming out means expanding our focus to take in the entire scene, allowing us to identify hidden dynamics and players. This broader view helps us realize that most conflicts are not simple two-sided battles but complex, multi-party dramas.

Map the three tables. To avoid the common mistake of ignoring key stakeholders, we must zoom out and map the "three tables" of negotiation. This includes the main table where the primary parties sit, as well as the internal tables of constituents and stakeholders behind each negotiator. We must identify:

  • Who is missing from the main table but can block an agreement
  • The internal negotiations required within our own side
  • The external allies who can influence the other side constructively
  • The long-term consequences of a stalemate for the entire community

Leverage your BATNA. Zooming out also allows us to identify our Best Alternative To a Negotiated Agreement (BATNA)—our Plan B if the talks fail. Knowing our walk-away alternative frees us from psychological dependence on the other side and gives us the confidence to stand firm. By facing our Worst Alternative (WATNA) and actively improving our BATNA, we reclaim our personal agency and power to change the game.


6. Build a golden bridge by listening to understand their dreams and fears

Listening is the golden key that opens the door to human relationship, available to us at any time.

Persuade through listening. We often associate negotiation with talking and persuasion, but the most effective negotiators are actually persuasive listeners. Deep listening is the most basic and powerful act of human connection. It requires us to temporarily suspend our own judgments and preconceptions so we can put ourselves in the other side's shoes and see the world through their eyes.

Practice strategic empathy. Empathy is not about agreeing with the other side or feeling sorry for them; it is about understanding their internal frame of reference. By listening to connect rather than to counter, we can uncover the dreams and fears that drive their behavior. This process involves:

  • Starting the conversation where their minds are, not where ours is
  • Listening for what is left unsaid, including tone and emotion
  • Validating their feelings and showing basic human respect
  • Asking open-ended questions to help them elaborate on their concerns

Listen to yourself first. To listen deeply to others, we must first listen to ourselves. If our own minds are filled with the noisy chatter of fear, anger, and defensiveness, we will have no cognitive or emotional space to hear anyone else. By going to the balcony first to quiet our own internal storm, we create the inner spaciousness required to offer genuine, respectful attention to the other side.


7. Create both-and options by separating brainstorming from evaluation

The simple secret, as I learned from my experience in the Devising Seminar, is to separate the process of generating ideas from the process of evaluating them.

Unleash collective creativity. When faced with a difficult conflict, we often get trapped in an either-or dilemma, assuming that one side must win and the other must lose. To break this deadlock, we must unleash our natural power to create both-and options that satisfy the core interests of both sides. This requires a shift from a mindset of scarcity to one of abundance, expanding the pie before we divide it.

Separate inventing from deciding. The biggest obstacle to creative problem-solving is our tendency to criticize and evaluate ideas the moment they are uttered. To foster a creative environment, we must strictly separate the brainstorming phase from the decision-making phase. During a brainstorming session, we should apply several key ground rules:

  • Welcome wild, unconventional ideas without judgment
  • Prohibit all criticism and "killer phrases" initially
  • Build on the ideas of others to harness collective intelligence
  • Focus on generating a high volume of diverse options

Utilize the "wizards." When formal negotiations hit an impasse, we can utilize "wizards"—trusted, knowledgeable, lower-level representatives who can meet informally behind the scenes. Because their conversations are unofficial and deniable, they can explore creative "what-if" scenarios without committing their leaders. This informal back-channel communication is often where the most innovative breakthroughs are born.


8. Attract the other side by making it easier for them to say yes

Instead of pushing, attract.

The power of attraction. When we push for our position, the other side's natural instinct is to push back, leading to a frustrating stalemate. Instead of trying to force them to change their minds, we should focus on making it as easy and attractive as possible for them to say yes. This is the essence of building a golden bridge: attracting them across the chasm of conflict.

Build a trust menu. In situations of deep-seated animosity and distrust, we cannot expect the parties to make major concessions immediately. Instead, we can build a "trust menu"—a pre-agreed list of small, reciprocal gestures of goodwill (or besitos) that each side can choose to send. This step-by-step process helps rebuild confidence and de-escalate tensions:

  • Agreeing on a shared language of basic respect
  • Exchanging small, low-risk gestures of goodwill
  • Verifying that each signal is received and appreciated
  • Gradually climbing the ladder of trust toward larger commitments

Choreograph a compelling story. To attract the other side, we must also help them construct a compelling narrative in which they can appear as heroes to their own constituents. We can use tools like the "one-text process" to simplify their decision-making, presenting them with a single, highly refined proposal at the very end. By framing the agreement as a shared victory rather than a compromise, we make it easy for them to choose peace.


9. Engage the third side to host, help, and swarm the conflict

The third side is the side of the whole.

The power of the community. Every conflict takes place within a larger social context, and there is always a third side: the side of the community, the future, and the whole. The third side represents our collective self-interest in preventing violence and promoting harmony. By mobilizing this latent "social immune system," we can surround a conflict with a critical mass of ideas, influence, and support.

Host, help, and swarm. The third side exercises its power through three distinct roles. First, we host by creating a safe, inclusive environment where all parties feel they belong. Second, we help by facilitating dialogue, asking clarifying questions, and mediating satisfying agreements. Third, we swarm by bringing the collective influence of the community to bear:

  • Host: Welcoming the parties, witnessing their pain, and weaving a web of connection.
  • Help: Assisting the parties in going to the balcony and building a golden bridge.
  • Swarm: Mobilizing a winning coalition of peers to interrupt violence and demand dialogue.

A winning coalition. To transform deeply entrenched conflicts, the third side must build a winning coalition that is stronger than the forces seeking to block agreement. This requires pooling our access, credibility, and trust (ACT) to influence the parties constructively. When we unite as thirdsiders, we can change the game from a destructive win-lose battle to a collaborative effort where the entire community wins.


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About the Author

William Ury is a renowned American author, academic, anthropologist, and negotiation expert. He co-founded the Harvard Program on Negotiation, cementing his place as a leading figure in conflict resolution and diplomacy. Ury also helped establish the International Negotiation Network alongside former President Jimmy Carter, furthering global peace efforts. He is widely recognized as the co-author of Getting to Yes, written with Roger Fisher, a landmark work that introduced the method of principled negotiation and the concept of BATNA — Best Alternative to a Negotiated Agreement. His latest book, Possible, continues his lifelong commitment to constructive dialogue.

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