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Books like Made to Stick (Chapter 4

Made to Stick
by Chip Heath • 2007
The gap between a forgotten memo and an urban legend is six teachable traits.
3.98
101k+
🏢 Business Communication💡 Idea Transmission✂️ Message Design📖 Storytelling In Business🧠 Cognitive Biases
Made to Stick Summary
Made to Stick 97%
The gap between a forgotten memo and an urban legend is six teachable traits.
by Chip Heath 2007
3.98
101k+ ratings
🏢 Business Communication💡 Idea Transmission✂️ Message Design📖 Storytelling In Business🧠 Cognitive Biases
How Highly Effective People Speak
by Peter Andrei • 2020
Wire your message for the human mind: nine cognitive biases that turn talk into influence.
3.47
341
🧠 Cognitive Biases🗣️ Public Speaking📈 Persuasion🔬 Applied Psychology📖 Storytelling In Business
How Highly Effective People Speak Summary
How Highly Effective People Speak 96%
Wire your message for the human mind: nine cognitive biases that turn talk into influence.
by Peter Andrei 2020
3.47
341 ratings
🧠 Cognitive Biases🗣️ Public Speaking📈 Persuasion🔬 Applied Psychology📖 Storytelling In Business
Spellbound
by David Kwong • 2015
Stage magic and business persuasion share the same hidden rules. A master illusionist reveals them.
3.74
108
🗣️ Influence And Persuasion🧠 Cognitive Biases👁️ Attention Management📖 Storytelling🎤 Public Speaking
Spellbound Summary
Spellbound 96%
Stage magic and business persuasion share the same hidden rules. A master illusionist reveals them.
by David Kwong 2015
3.74
108 ratings
🗣️ Influence And Persuasion🧠 Cognitive Biases👁️ Attention Management📖 Storytelling🎤 Public Speaking
Got Your Attention?
by Sam Horn • 2015
Curiosity beats credentials. Open any conversation so people lean in and ask for more.
3.92
250
💼 Business Communication👁️ Attention Economics👋 First Impressions📖 Storytelling Technique✍️ Message Design
Got Your Attention? Summary
Got Your Attention? 96%
Curiosity beats credentials. Open any conversation so people lean in and ask for more.
by Sam Horn 2015
3.92
250 ratings
💼 Business Communication👁️ Attention Economics👋 First Impressions📖 Storytelling Technique✍️ Message Design
Impossible to Ignore
by Carmen Simon • 2016
Audiences forget ninety percent of your message. What survives decides whether they act.
3.79
441
📢 Content Marketing🧠 Memory Science👁️ Attention Design🔄 Behavioral Design💾 Information Retention
Impossible to Ignore Summary
Impossible to Ignore 96%
Audiences forget ninety percent of your message. What survives decides whether they act.
by Carmen Simon 2016
3.79
441 ratings
📢 Content Marketing🧠 Memory Science👁️ Attention Design🔄 Behavioral Design💾 Information Retention
The Art of Explanation - Making Your Ideas, Products and Services Easier to Understand
by Lee LeFever • 2012
Most explanations fail at the opening sentence. The fix is a scale, not a script.
3.89
1k+
💬 Business Communication🧩 Simplifying Complexity✏️ Visual Thinking📖 Business Storytelling🧠 Cognitive Biases
The Art of Explanation - Making Your Ideas, Products and Services Easier to Understand Summary
The Art of Explanation - Making Your Ideas, Products and Services Easier to Understand 96%
Most explanations fail at the opening sentence. The fix is a scale, not a script.
by Lee LeFever 2012
3.89
1k+ ratings
💬 Business Communication🧩 Simplifying Complexity✏️ Visual Thinking📖 Business Storytelling🧠 Cognitive Biases
The Perfect Story
by Karen Eber • 2023
Tell better stories by designing them for your audience's brain, not your own memories.
3.78
316
📈 Business Storytelling🏢 Corporate Communication🎯 Audience Design🧱 Narrative Structure🧠 Neuroscience Of Story
The Perfect Story Summary
The Perfect Story 96%
Tell better stories by designing them for your audience's brain, not your own memories.
by Karen Eber 2023
3.78
316 ratings
📈 Business Storytelling🏢 Corporate Communication🎯 Audience Design🧱 Narrative Structure🧠 Neuroscience Of Story
Story or Die
by Lisa Cron • 2021
Facts don't change minds. Story does, because your brain treats narrative as survival intel.
4.09
334
🎯 Persuasive Storytelling📢 Brand Storytelling🧠 Neuroscience Of Story🐒 Evolutionary Psychology❤️ Emotional Persuasion
Story or Die Summary
Story or Die 96%
Facts don't change minds. Story does, because your brain treats narrative as survival intel.
by Lisa Cron 2021
4.09
334 ratings
🎯 Persuasive Storytelling📢 Brand Storytelling🧠 Neuroscience Of Story🐒 Evolutionary Psychology❤️ Emotional Persuasion
How to Write Clearly
by Tom Albrighton • 2021
Your writing isn't clear unless your reader says so. The reader-psychology method that works.
4.29
112
📝 Plain Language💼 Business Writing🧠 Reader Psychology🔄 Cognitive Biases✂️ Editing Craft
How to Write Clearly Summary
How to Write Clearly 95%
Your writing isn't clear unless your reader says so. The reader-psychology method that works.
by Tom Albrighton 2021
4.29
112 ratings
📝 Plain Language💼 Business Writing🧠 Reader Psychology🔄 Cognitive Biases✂️ Editing Craft
Captivology
by Ben Parr • 2015
Your audience is scrolling. Seven psychological triggers that stop thumbs and earn real minutes.
3.79
391
👁 Attention Economy📊 Marketing Psychology🧠 Behavioral Economics🎯 Persuasion Science🤔 Cognitive Biases
Captivology Summary
Captivology 95%
Your audience is scrolling. Seven psychological triggers that stop thumbs and earn real minutes.
by Ben Parr 2015
3.79
391 ratings
👁 Attention Economy📊 Marketing Psychology🧠 Behavioral Economics🎯 Persuasion Science🤔 Cognitive Biases
The Storytelling Edge
by Shane Snow • 2018
Oxytocin is the reason stories sell. The craft and system for using it deliberately.
3.42
346
🎯 Strategic Storytelling📣 Content Marketing🧠 Neuromarketing👥 Audience Building🗺️ Content Strategy
The Storytelling Edge Summary
The Storytelling Edge 95%
Oxytocin is the reason stories sell. The craft and system for using it deliberately.
by Shane Snow 2018
3.42
346 ratings
🎯 Strategic Storytelling📣 Content Marketing🧠 Neuromarketing👥 Audience Building🗺️ Content Strategy
Persuasion
by Lee Hartley Carter • 2019
Facts alone don't persuade. Win people with empathy, a driving narrative, and stories that resonate.
3.68
168
💼 Business Persuasion❤️ Empathic Persuasion📖 Narrative Messaging🚨 Crisis Communication🧠 Emotional Intelligence
Persuasion Summary
Persuasion 95%
Facts alone don't persuade. Win people with empathy, a driving narrative, and stories that resonate.
by Lee Hartley Carter 2019
3.68
168 ratings
💼 Business Persuasion❤️ Empathic Persuasion📖 Narrative Messaging🚨 Crisis Communication🧠 Emotional Intelligence
Writing for Busy Readers
by Todd Rogers • 2023
Most people won't read what you write. A behavioral scientist's rules for changing that.
3.87
1k+
🏢 Business Writing🗣️ Workplace Communication🧠 Reader Psychology✂️ Concise Writing👁️ Attention Management
Writing for Busy Readers Summary
Writing for Busy Readers 95%
Most people won't read what you write. A behavioral scientist's rules for changing that.
by Todd Rogers 2023
3.87
1k+ ratings
🏢 Business Writing🗣️ Workplace Communication🧠 Reader Psychology✂️ Concise Writing👁️ Attention Management
Supercommunicator
by Frank J. Pietrucha • 2014
Your audience's brain has changed. Here's how to adapt your explanations so they actually land.
3.35
82
🧩 Simplifying Complexity📱 Digital Communication🎨 Visual Storytelling👥 Audience Engagement🛠️ Technical Communication
Supercommunicator Summary
Supercommunicator 95%
Your audience's brain has changed. Here's how to adapt your explanations so they actually land.
by Frank J. Pietrucha 2014
3.35
82 ratings
🧩 Simplifying Complexity📱 Digital Communication🎨 Visual Storytelling👥 Audience Engagement🛠️ Technical Communication
Unleash the Power of Storytelling
by Rob Biesenbach • 2018
Bullet points put people to sleep. One simple story structure makes them feel and act instead.
3.74
1k+
📊 Business Storytelling🎤 Presentation Skills🏷️ Personal Branding🧠 Neuroscience Of Story💓 Emotional Persuasion
Unleash the Power of Storytelling Summary
Unleash the Power of Storytelling 95%
Bullet points put people to sleep. One simple story structure makes them feel and act instead.
by Rob Biesenbach 2018
3.74
1k+ ratings
📊 Business Storytelling🎤 Presentation Skills🏷️ Personal Branding🧠 Neuroscience Of Story💓 Emotional Persuasion
Positioning
by Al Ries • 1980
Better products lose. The marketing war is about owning a single, simple word in the brain.
4.04
19k+
📈 Marketing Strategy🏷️ Brand Strategy🧠 Consumer Psychology🆕 Category Creation🔍 Cognitive Biases
Positioning Summary
Positioning 95%
Better products lose. The marketing war is about owning a single, simple word in the brain.
by Al Ries 1980
4.04
19k+ ratings
📈 Marketing Strategy🏷️ Brand Strategy🧠 Consumer Psychology🆕 Category Creation🔍 Cognitive Biases
Persuasive Copywriting
by Andy Maslen • 2015
Why flattery, secrets, and stories sell harder than features: a copywriter's psychological toolkit.
4.13
143
✍️ Copywriting🧠 Marketing Psychology💓 Emotional Persuasion📖 Business Storytelling🏛️ Rhetoric
Persuasive Copywriting Summary
Persuasive Copywriting 95%
Why flattery, secrets, and stories sell harder than features: a copywriter's psychological toolkit.
by Andy Maslen 2015
4.13
143 ratings
✍️ Copywriting🧠 Marketing Psychology💓 Emotional Persuasion📖 Business Storytelling🏛️ Rhetoric
Using Behavioral Science in Marketing
by Nancy Harhut • 2022
Seventeen cognitive biases that make customers click and buy, and the words to trigger each.
4.38
177
🧠 Marketing Psychology📉 Behavioral Economics🛒 Consumer Behavior🔍 Cognitive Biases✍️ Copywriting
Using Behavioral Science in Marketing Summary
Using Behavioral Science in Marketing 95%
Seventeen cognitive biases that make customers click and buy, and the words to trigger each.
by Nancy Harhut 2022
4.38
177 ratings
🧠 Marketing Psychology📉 Behavioral Economics🛒 Consumer Behavior🔍 Cognitive Biases✍️ Copywriting
The Business of Belief
by Tom Asacker • 2013
Your beliefs run on desire and stories, not logic. The hidden structure behind every choice.
3.92
586
🔮 Belief Formation🧠 Marketing Psychology👥 Leadership Influence🧩 Cognitive Biases💰 Behavioral Economics
The Business of Belief Summary
The Business of Belief 95%
Your beliefs run on desire and stories, not logic. The hidden structure behind every choice.
by Tom Asacker 2013
3.92
586 ratings
🔮 Belief Formation🧠 Marketing Psychology👥 Leadership Influence🧩 Cognitive Biases💰 Behavioral Economics
Fascinate
by Sally Hogshead • 2010
Forget logic; seven hardwired instincts capture attention. Most messages hit the wrong ones.
3.78
3k+
🧠 Consumer Psychology🏷️ Brand Identity🧲 Neuromarketing🗣️ Persuasion👀 Attention Economy
Fascinate Summary
Fascinate 95%
Forget logic; seven hardwired instincts capture attention. Most messages hit the wrong ones.
by Sally Hogshead 2010
3.78
3k+ ratings
🧠 Consumer Psychology🏷️ Brand Identity🧲 Neuromarketing🗣️ Persuasion👀 Attention Economy
The Best Story Wins
by Matthew Luhn • 2018
Forget data dumps: three-act structure, flawed heroes, and moments of change win business.
4.10
389
📊 Business Storytelling📖 Story Structure👥 Audience Engagement💞 Emotional Connection🤝 Authentic Leadership
The Best Story Wins Summary
The Best Story Wins 95%
Forget data dumps: three-act structure, flawed heroes, and moments of change win business.
by Matthew Luhn 2018
4.10
389 ratings
📊 Business Storytelling📖 Story Structure👥 Audience Engagement💞 Emotional Connection🤝 Authentic Leadership
The Story Factor
by Annette Simmons • 2000
Six story types that earn trust and move people when facts and data can't.
3.82
3k+
📊 Business Storytelling🗣️ Narrative Persuasion🎤 Public Speaking🤝 Authentic Leadership👥 Leaders And Managers
The Story Factor Summary
The Story Factor 95%
Six story types that earn trust and move people when facts and data can't.
by Annette Simmons 2000
3.82
3k+ ratings
📊 Business Storytelling🗣️ Narrative Persuasion🎤 Public Speaking🤝 Authentic Leadership👥 Leaders And Managers
All Marketers Are Liars
by Seth Godin • 2005
Great marketing never changes minds; it frames a story consumers already believe and tells it true.
3.88
16k+
📖 Brand Storytelling🧠 Consumer Psychology🖼️ Narrative Framing🗣️ Word Of Mouth👀 First Impressions
All Marketers Are Liars Summary
All Marketers Are Liars 95%
Great marketing never changes minds; it frames a story consumers already believe and tells it true.
by Seth Godin 2005
3.88
16k+ ratings
📖 Brand Storytelling🧠 Consumer Psychology🖼️ Narrative Framing🗣️ Word Of Mouth👀 First Impressions
Persuasion Psychology
by Akash Karia • 2013
Twenty-six persuasion tools from social psychology, including three words that double compliance.
3.40
35
🧠 Persuasion Psychology💼 Sales Psychology🤝 Influence Skills📊 Behavioral Economics🔬 Social Psychology
Persuasion Psychology Summary
Persuasion Psychology 95%
Twenty-six persuasion tools from social psychology, including three words that double compliance.
by Akash Karia 2013
3.40
35 ratings
🧠 Persuasion Psychology💼 Sales Psychology🤝 Influence Skills📊 Behavioral Economics🔬 Social Psychology
Speak, Memorably
by Bill McGowan • 2025
Being on-message gets you ignored. Seven principles for making your ideas impossible to forget.
3.69
254
🎤 Presentation Skills✏️ Message Crafting🎙️ Media Training🧲 Personal Magnetism✂️ Brevity
Speak, Memorably Summary
Speak, Memorably 95%
Being on-message gets you ignored. Seven principles for making your ideas impossible to forget.
by Bill McGowan 2025
3.69
254 ratings
🎤 Presentation Skills✏️ Message Crafting🎙️ Media Training🧲 Personal Magnetism✂️ Brevity
The New Positioning
by Jack Trout • 1995
A consumer's mind holds seven brands. If yours is eighth, it might as well not exist.
3.71
222
🗺️ Marketing Strategy🧠 Consumer Psychology✂️ Simplicity In Business📣 Public Relations🧩 Cognitive Biases
The New Positioning Summary
The New Positioning 95%
A consumer's mind holds seven brands. If yours is eighth, it might as well not exist.
by Jack Trout 1995
3.71
222 ratings
🗺️ Marketing Strategy🧠 Consumer Psychology✂️ Simplicity In Business📣 Public Relations🧩 Cognitive Biases
Making Numbers Count
by Chip Heath • 2022
Most numbers die the moment they're spoken. A handful of translation moves make them unforgettable.
3.87
3k+
📊 Business Communication📈 Data Storytelling🔬 Science Communication🔢 Numeracy🧩 Analogies And Metaphors
Making Numbers Count Summary
Making Numbers Count 95%
Most numbers die the moment they're spoken. A handful of translation moves make them unforgettable.
by Chip Heath 2022
3.87
3k+ ratings
📊 Business Communication📈 Data Storytelling🔬 Science Communication🔢 Numeracy🧩 Analogies And Metaphors
Enchantment
by Guy Kawasaki • 2011
Winning hearts and minds without tricks: from a genuine smile to a six-sentence email.
3.74
11k+
🕊️ Ethical Influence🤝 Trust Building📖 Storytelling In Business📱 Social Media Strategy🎤 Presentation Skills
Enchantment Summary
Enchantment 95%
Winning hearts and minds without tricks: from a genuine smile to a six-sentence email.
by Guy Kawasaki 2011
3.74
11k+ ratings
🕊️ Ethical Influence🤝 Trust Building📖 Storytelling In Business📱 Social Media Strategy🎤 Presentation Skills
Maximum Influence
by Kurt W. Mortensen • 2004
A quarter of the economy is persuasion. The psychological levers that earn every yes.
3.94
400
🧠 Persuasion Psychology🔄 Cognitive Biases💰 Behavioral Economics💗 Emotional Intelligence🗣️ Verbal Persuasion
Maximum Influence Summary
Maximum Influence 95%
A quarter of the economy is persuasion. The psychological levers that earn every yes.
by Kurt W. Mortensen 2004
3.94
400 ratings
🧠 Persuasion Psychology🔄 Cognitive Biases💰 Behavioral Economics💗 Emotional Intelligence🗣️ Verbal Persuasion
One Plus One Equals Three
by Dave Trott • 2015
From an ad legend: reframe anything, use disaster as fuel, and sell ideas that stick.
4.19
2k+
📢 Advertising Lessons💡 Lateral Thinking🏗️ Brand Building🗣️ Persuasion🎨 Creative Process
One Plus One Equals Three Summary
One Plus One Equals Three 94%
From an ad legend: reframe anything, use disaster as fuel, and sell ideas that stick.
by Dave Trott 2015
4.19
2k+ ratings
📢 Advertising Lessons💡 Lateral Thinking🏗️ Brand Building🗣️ Persuasion🎨 Creative Process
The Advertising Effect
by Adam Ferrier • 2014
Most ads try to change minds. The ones that work change what people do first.
4.24
352
📊 Advertising Strategy🧠 Consumer Psychology📈 Behavioral Economics🔄 Behavior Change👥 Social Influence
The Advertising Effect Summary
The Advertising Effect 94%
Most ads try to change minds. The ones that work change what people do first.
by Adam Ferrier 2014
4.24
352 ratings
📊 Advertising Strategy🧠 Consumer Psychology📈 Behavioral Economics🔄 Behavior Change👥 Social Influence
Branding Between the Ears
by Sandeep Dayal • 2021
Ninety-five percent of choice is subconscious: how to build a brand the brain can't resist.
3.89
38
🧠 Brand Strategy🧪 Consumer Psychology🔬 Neuromarketing🎯 Cognitive Biases📈 Behavioral Economics
Branding Between the Ears Summary
Branding Between the Ears 94%
Ninety-five percent of choice is subconscious: how to build a brand the brain can't resist.
by Sandeep Dayal 2021
3.89
38 ratings
🧠 Brand Strategy🧪 Consumer Psychology🔬 Neuromarketing🎯 Cognitive Biases📈 Behavioral Economics
Creative Blindness (And How To Cure It)
by Dave Trott • 2019
Why the obvious answers hide in plain sight: a copywriter's field guide to creative vision.
4.27
549
📢 Advertising Creativity🔄 Reframing Challenges🧠 Audience Psychology📺 Old School Advertising💡 Practical Creativity
Creative Blindness (And How To Cure It) Summary
Creative Blindness (And How To Cure It) 94%
Why the obvious answers hide in plain sight: a copywriter's field guide to creative vision.
by Dave Trott 2019
4.27
549 ratings
📢 Advertising Creativity🔄 Reframing Challenges🧠 Audience Psychology📺 Old School Advertising💡 Practical Creativity
Brainfluence
by Roger Dooley • 2011
100 neuromarketing tactics for the 95 percent of decisions that happen below conscious awareness.
3.96
1k+
🧠 Neuromarketing🛒 Consumer Psychology📈 Behavioral Economics👃 Sensory Branding📖 Business Storytelling
Brainfluence Summary
Brainfluence 94%
100 neuromarketing tactics for the 95 percent of decisions that happen below conscious awareness.
by Roger Dooley 2011
3.96
1k+ ratings
🧠 Neuromarketing🛒 Consumer Psychology📈 Behavioral Economics👃 Sensory Branding📖 Business Storytelling
Seducing Strangers
by Josh Weltman • 2015
Advertising's real job isn't selling. It's making people happy. A Mad Man shows you how.
3.84
317
🎯 Advertising Strategy🧠 Consumer Psychology✍️ Copywriting🏗️ Brand Building💎 Authentic Marketing
Seducing Strangers Summary
Seducing Strangers 94%
Advertising's real job isn't selling. It's making people happy. A Mad Man shows you how.
by Josh Weltman 2015
3.84
317 ratings
🎯 Advertising Strategy🧠 Consumer Psychology✍️ Copywriting🏗️ Brand Building💎 Authentic Marketing
Resonate
by Nancy Duarte • 2010
Make your audience the hero of a mythic journey, and a talk becomes a movement.
4.11
6k+
🎤 Public Speaking🎨 Visual Storytelling📈 Storytelling In Business🗺️ Hero's Journey🏛️ Classical Rhetoric
Resonate Summary
Resonate 94%
Make your audience the hero of a mythic journey, and a talk becomes a movement.
by Nancy Duarte 2010
4.11
6k+ ratings
🎤 Public Speaking🎨 Visual Storytelling📈 Storytelling In Business🗺️ Hero's Journey🏛️ Classical Rhetoric
Advertising and Psychology
by Leslie Ernest Gill • 2013
Why readers remember your ad, buy your product, or scroll past: psychology every copywriter needs.
3.50
2
🧠 Advertising Psychology🛒 Consumer Behavior✍️ Copywriting👁️ Attention Capture🔄 Habit Formation
Advertising and Psychology Summary
Advertising and Psychology 94%
Why readers remember your ad, buy your product, or scroll past: psychology every copywriter needs.
by Leslie Ernest Gill 2013
3.50
2 ratings
🧠 Advertising Psychology🛒 Consumer Behavior✍️ Copywriting👁️ Attention Capture🔄 Habit Formation
Fascinate
by Sally Hogshead • 2016
Your brand already has seven fascination triggers. Learn to use them before the goldfish wins.
3.89
712
📈 Brand Strategy🧠 Marketing Psychology⏳ Attention Economics🎭 Archetype Frameworks❤️ Emotional Branding
Fascinate Summary
Fascinate 94%
Your brand already has seven fascination triggers. Learn to use them before the goldfish wins.
by Sally Hogshead 2016
3.89
712 ratings
📈 Brand Strategy🧠 Marketing Psychology⏳ Attention Economics🎭 Archetype Frameworks❤️ Emotional Branding
Neuromarketing
by Patrick Renvoisé • 2005
The reptile brain decides. Your pitch aims at the wrong one. Aim lower and sell.
3.90
787
🧠 Sales Psychology🧪 Neuromarketing🛒 Consumer Behavior🎯 Persuasion Techniques👁️ Visual Persuasion
Neuromarketing Summary
Neuromarketing 94%
The reptile brain decides. Your pitch aims at the wrong one. Aim lower and sell.
by Patrick Renvoisé 2005
3.90
787 ratings
🧠 Sales Psychology🧪 Neuromarketing🛒 Consumer Behavior🎯 Persuasion Techniques👁️ Visual Persuasion
Words That Work
by Frank Luntz • 2006
Your audience hears their own version. A pollster's method for making your words land as intended.
3.62
3k+
🗳️ Political Messaging🏢 Business Messaging🖼️ Message Framing🖊️ Plain Language🗣️ Persuasive Language
Words That Work Summary
Words That Work 94%
Your audience hears their own version. A pollster's method for making your words land as intended.
by Frank Luntz 2006
3.62
3k+ ratings
🗳️ Political Messaging🏢 Business Messaging🖼️ Message Framing🖊️ Plain Language🗣️ Persuasive Language
7 Secrets of Persuasion
by James C. Crimmins • 2016
The nonconscious brain decides before you do. The persuasion techniques that reach it first.
4.07
166
🧠 Neuromarketing🗣️ Persuasion Techniques⚡ Automatic Thinking🔄 Behavior Change❤️ Emotional Appeals
7 Secrets of Persuasion Summary
7 Secrets of Persuasion 94%
The nonconscious brain decides before you do. The persuasion techniques that reach it first.
by James C. Crimmins 2016
4.07
166 ratings
🧠 Neuromarketing🗣️ Persuasion Techniques⚡ Automatic Thinking🔄 Behavior Change❤️ Emotional Appeals
Lead with a Story
by Paul Smith • 2012
Forget bullet points. A three-part business story can lead better than any slide deck.
3.84
1k+
🏢 Corporate Storytelling📈 Leadership Development💬 Business Communication🗣️ Persuasion Techniques🏛️ Organizational Culture
Lead with a Story Summary
Lead with a Story 94%
Forget bullet points. A three-part business story can lead better than any slide deck.
by Paul Smith 2012
3.84
1k+ ratings
🏢 Corporate Storytelling📈 Leadership Development💬 Business Communication🗣️ Persuasion Techniques🏛️ Organizational Culture
How to Write Letters that Sell
by Christian H. Godefroy • 2016
Your headline wins or loses half your audience. The playbook for everything that follows.
4.05
21
🖊️ Copywriting📬 Direct Response✍️ Persuasive Writing🧠 Sales Psychology📰 Headline Writing
How to Write Letters that Sell Summary
How to Write Letters that Sell 94%
Your headline wins or loses half your audience. The playbook for everything that follows.
by Christian H. Godefroy 2016
4.05
21 ratings
🖊️ Copywriting📬 Direct Response✍️ Persuasive Writing🧠 Sales Psychology📰 Headline Writing
27 Powers of Persuasion
by Chris St. Hilaire • 2010
A political strategist's 27 rules: align the room, soothe the egos, and control the story.
3.78
161
🗣️ Persuasion Tactics📢 Political Messaging🪞 Ego Management🖼️ Strategic Framing📖 Emotional Storytelling
27 Powers of Persuasion Summary
27 Powers of Persuasion 94%
A political strategist's 27 rules: align the room, soothe the egos, and control the story.
by Chris St. Hilaire 2010
3.78
161 ratings
🗣️ Persuasion Tactics📢 Political Messaging🪞 Ego Management🖼️ Strategic Framing📖 Emotional Storytelling
Hypnotic Writing
by Joe Vitale • 2006
A guide to matching your reader's mental trance and leading them straight to the sale.
3.86
833
✍️ Copywriting🎯 Persuasive Writing🧠 Marketing Psychology💬 Hypnotic Language📖 Storytelling
Hypnotic Writing Summary
Hypnotic Writing 94%
A guide to matching your reader's mental trance and leading them straight to the sale.
by Joe Vitale 2006
3.86
833 ratings
✍️ Copywriting🎯 Persuasive Writing🧠 Marketing Psychology💬 Hypnotic Language📖 Storytelling
Flip the Script
by Oren Klaff • 2019
How to plant an idea so deeply the other person believes they thought of it first.
4.16
872
🗣️ Persuasion Techniques🧠 Sales Psychology🧩 Cognitive Biases📊 Status Dynamics🤝 Consultative Selling
Flip the Script Summary
Flip the Script 94%
How to plant an idea so deeply the other person believes they thought of it first.
by Oren Klaff 2019
4.16
872 ratings
🗣️ Persuasion Techniques🧠 Sales Psychology🧩 Cognitive Biases📊 Status Dynamics🤝 Consultative Selling
Kick-Ass Copywriting Secrets of a Marketing Rebel
by John Carlton • 2002
Forget clever branding. The ads that sell explain why, paint a picture, and ask for the order.
4.40
144
🖋️ Copywriting📬 Direct Response🧠 Consumer Psychology🗣️ Persuasion💡 Information Products
Kick-Ass Copywriting Secrets of a Marketing Rebel Summary
Kick-Ass Copywriting Secrets of a Marketing Rebel 94%
Forget clever branding. The ads that sell explain why, paint a picture, and ask for the order.
by John Carlton 2002
4.40
144 ratings
🖋️ Copywriting📬 Direct Response🧠 Consumer Psychology🗣️ Persuasion💡 Information Products
The Soulful Art of Persuasion
by Jason Harris • 2019
Persuasion without the hard sell: generosity, authenticity, and stories that actually stick.
3.87
252
🤝 Ethical Persuasion👥 Relationship Building📖 Persuasive Storytelling✨ Authentic Leadership🎁 Generosity Mindset
The Soulful Art of Persuasion Summary
The Soulful Art of Persuasion 94%
Persuasion without the hard sell: generosity, authenticity, and stories that actually stick.
by Jason Harris 2019
3.87
252 ratings
🤝 Ethical Persuasion👥 Relationship Building📖 Persuasive Storytelling✨ Authentic Leadership🎁 Generosity Mindset
Shortcut
by John Pollack • 2014
Your mind runs on analogies. The better one wins every argument, innovation, and decision you face.
3.72
296
🔗 Analogical Reasoning🗣️ Rhetoric And Persuasion🖼️ Framing Effects🧩 Mental Models💡 Innovation History
Shortcut Summary
Shortcut 94%
Your mind runs on analogies. The better one wins every argument, innovation, and decision you face.
by John Pollack 2014
3.72
296 ratings
🔗 Analogical Reasoning🗣️ Rhetoric And Persuasion🖼️ Framing Effects🧩 Mental Models💡 Innovation History
Win Bigly
by Scott Adams • 2017
We think we reason. We really just rationalize. The people who know this win.
3.73
5k+
🧠 Persuasion Psychology🔍 Cognitive Biases🖼️ Narrative Framing📊 Behavioral Economics🏕️ Tribalism
Win Bigly Summary
Win Bigly 94%
We think we reason. We really just rationalize. The people who know this win.
by Scott Adams 2017
3.73
5k+ ratings
🧠 Persuasion Psychology🔍 Cognitive Biases🖼️ Narrative Framing📊 Behavioral Economics🏕️ Tribalism
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