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Books like Kellogg on Branding

The 22 Immutable Laws Of Branding
by Al Ries • 1998
Own one word. Publicity over ads. Focus over expansion. The 22 laws that build brands that last.
3.88
4k+
🎯 Brand Positioning🏗️ Category Creation🏷️ Brand Naming🧠 Consumer Psychology📢 Publicity Strategy
The 22 Immutable Laws Of Branding Summary
The 22 Immutable Laws Of Branding 98%
Own one word. Publicity over ads. Focus over expansion. The 22 laws that build brands that last.
by Al Ries 1998
3.88
4k+ ratings
🎯 Brand Positioning🏗️ Category Creation🏷️ Brand Naming🧠 Consumer Psychology📢 Publicity Strategy
Branding For Dummies
by Bill Chiaravalle • 2006
Branding that lasts: why consistency outranks brilliance, and a playbook for earning consumer trust.
3.74
118
🧭 Brand Strategy🎯 Market Positioning🤝 Consumer Trust🎨 Visual Identity🏛️ Traditional Branding
Branding For Dummies Summary
Branding For Dummies 97%
Branding that lasts: why consistency outranks brilliance, and a playbook for earning consumer trust.
by Bill Chiaravalle 2006
3.74
118 ratings
🧭 Brand Strategy🎯 Market Positioning🤝 Consumer Trust🎨 Visual Identity🏛️ Traditional Branding
Romancing the Brand
by Tim Halloran • 2013
Brands are partners, not products. Principles for building devotion that outlasts any campaign.
3.76
101
🏗️ Brand Strategy🧠 Consumer Psychology💕 Emotional Branding📖 Brand Storytelling🗣️ Word Of Mouth
Romancing the Brand Summary
Romancing the Brand 97%
Brands are partners, not products. Principles for building devotion that outlasts any campaign.
by Tim Halloran 2013
3.76
101 ratings
🏗️ Brand Strategy🧠 Consumer Psychology💕 Emotional Branding📖 Brand Storytelling🗣️ Word Of Mouth
The Power of Licensing
by Michael Stone • 2018
Your brand could be in categories you never manufactured. The licensing playbook.
4.33
3
🏷️ Brand Licensing🛡️ Trademark Strategy🌟 Celebrity Branding🔄 Brand Revival🛒 Omnichannel Retail
The Power of Licensing Summary
The Power of Licensing 97%
Your brand could be in categories you never manufactured. The licensing playbook.
by Michael Stone 2018
4.33
3 ratings
🏷️ Brand Licensing🛡️ Trademark Strategy🌟 Celebrity Branding🔄 Brand Revival🛒 Omnichannel Retail
The Origin of Brands
by Al Ries • 2005
The market doesn't converge. It branches, and every branch is a brand you can own.
3.71
436
🧱 Brand Strategy🌱 Category Creation📍 Brand Positioning🏷️ Brand Naming👑 Market Leadership
The Origin of Brands Summary
The Origin of Brands 96%
The market doesn't converge. It branches, and every branch is a brand you can own.
by Al Ries 2005
3.71
436 ratings
🧱 Brand Strategy🌱 Category Creation📍 Brand Positioning🏷️ Brand Naming👑 Market Leadership
Visual Hammer
by Laura Ries • 2012
The emotional brain doesn't read. It sees. The brands that understand this rule the market.
3.88
161
🎯 Brand Strategy👁️ Visual Branding❤️ Emotional Branding🔀 Differentiation📍 Positioning School
Visual Hammer Summary
Visual Hammer 96%
The emotional brain doesn't read. It sees. The brands that understand this rule the market.
by Laura Ries 2012
3.88
161 ratings
🎯 Brand Strategy👁️ Visual Branding❤️ Emotional Branding🔀 Differentiation📍 Positioning School
How not to Plan
by APG Ltd • 2018
Most marketing rules are wrong: 66 evidence-backed ways to stop sabotaging your own growth.
4.43
405
🎯 Marketing Strategy🏗️ Brand Building🧠 Consumer Psychology📈 Behavioral Economics✨ Brand Distinctiveness
How not to Plan Summary
How not to Plan 96%
Most marketing rules are wrong: 66 evidence-backed ways to stop sabotaging your own growth.
by APG Ltd 2018
4.43
405 ratings
🎯 Marketing Strategy🏗️ Brand Building🧠 Consumer Psychology📈 Behavioral Economics✨ Brand Distinctiveness
Rocket
by Michael J. Silverstein • 2015
Customer surveys do not create breakthroughs. Winning brands build advocates who sell for them.
3.37
54
📊 Brand Strategy🎯 Customer Loyalty📣 Brand Advocacy💥 Disruptive Innovation🧠 Consumer Psychology
Rocket Summary
Rocket 96%
Customer surveys do not create breakthroughs. Winning brands build advocates who sell for them.
by Michael J. Silverstein 2015
3.37
54 ratings
📊 Brand Strategy🎯 Customer Loyalty📣 Brand Advocacy💥 Disruptive Innovation🧠 Consumer Psychology
Brand Seduction
by Daryl Weber • 2016
Brand choice is unconscious. Positioning statements are decoration. The real work happens beneath.
4.08
146
🏗️ Brand Strategy🧠 Consumer Psychology🧪 Neuromarketing💙 Emotional Branding📊 Behavioral Economics
Brand Seduction Summary
Brand Seduction 96%
Brand choice is unconscious. Positioning statements are decoration. The real work happens beneath.
by Daryl Weber 2016
4.08
146 ratings
🏗️ Brand Strategy🧠 Consumer Psychology🧪 Neuromarketing💙 Emotional Branding📊 Behavioral Economics
How to Launch a Brand
by Fabian Geyrhalter • 2020
Where brand names come from, how logos earn attention, and what turns a business into a brand.
3.90
191
🧭 Brand Strategy🎨 Visual Identity🏷️ Brand Naming🎯 Brand Positioning🚀 Startup Branding
How to Launch a Brand Summary
How to Launch a Brand 96%
Where brand names come from, how logos earn attention, and what turns a business into a brand.
by Fabian Geyrhalter 2020
3.90
191 ratings
🧭 Brand Strategy🎨 Visual Identity🏷️ Brand Naming🎯 Brand Positioning🚀 Startup Branding
All about Them
by Bruce Turkel • 2016
Your product works. Everyone's does. Brands that win make people feel something about themselves.
3.53
74
🎯 Brand Strategy👥 Customer Centricity❤️ Emotional Branding📍 Brand Positioning🙋 Personal Branding
All about Them Summary
All about Them 96%
Your product works. Everyone's does. Brands that win make people feel something about themselves.
by Bruce Turkel 2016
3.53
74 ratings
🎯 Brand Strategy👥 Customer Centricity❤️ Emotional Branding📍 Brand Positioning🙋 Personal Branding
Positioning
by Al Ries • 1980
Better products lose. The marketing war is about owning a single, simple word in the brain.
4.04
19k+
📈 Marketing Strategy🏷️ Brand Strategy🧠 Consumer Psychology🆕 Category Creation🔍 Cognitive Biases
Positioning Summary
Positioning 96%
Better products lose. The marketing war is about owning a single, simple word in the brain.
by Al Ries 1980
4.04
19k+ ratings
📈 Marketing Strategy🏷️ Brand Strategy🧠 Consumer Psychology🆕 Category Creation🔍 Cognitive Biases
What Great Brands Do
by Denise Lee Yohn • 2013
The best brands stop pursuing customers and start attracting them. They build from the inside out.
3.91
365
🎯 Brand Strategy🏢 Corporate Culture❤️ Emotional Branding✨ Customer Experience🏷️ Brand Identity
What Great Brands Do Summary
What Great Brands Do 96%
The best brands stop pursuing customers and start attracting them. They build from the inside out.
by Denise Lee Yohn 2013
3.91
365 ratings
🎯 Brand Strategy🏢 Corporate Culture❤️ Emotional Branding✨ Customer Experience🏷️ Brand Identity
Obsessed
by Emily Heyward • 2020
The brands people obsess over made one decision early: brand isn't paint, it's the foundation.
3.96
976
🧭 Brand Strategy🧠 Consumer Psychology🎨 Brand Identity👥 Community Building💝 Emotional Branding
Obsessed Summary
Obsessed 96%
The brands people obsess over made one decision early: brand isn't paint, it's the foundation.
by Emily Heyward 2020
3.96
976 ratings
🧭 Brand Strategy🧠 Consumer Psychology🎨 Brand Identity👥 Community Building💝 Emotional Branding
Fascinate
by Sally Hogshead • 2016
Your brand already has seven fascination triggers. Learn to use them before the goldfish wins.
3.89
712
📈 Brand Strategy🧠 Marketing Psychology⏳ Attention Economics🎭 Archetype Frameworks❤️ Emotional Branding
Fascinate Summary
Fascinate 96%
Your brand already has seven fascination triggers. Learn to use them before the goldfish wins.
by Sally Hogshead 2016
3.89
712 ratings
📈 Brand Strategy🧠 Marketing Psychology⏳ Attention Economics🎭 Archetype Frameworks❤️ Emotional Branding
Ogilvy on Advertising in the Digital Age
by Miles Young • 2019
Digital is a channel, not a discipline. The advertising laws that built Ogilvy still apply.
3.59
268
📱 Digital Marketing📊 Advertising Strategy🏗️ Brand Building💡 Meaning Creation🧠 Consumer Psychology
Ogilvy on Advertising in the Digital Age Summary
Ogilvy on Advertising in the Digital Age 96%
Digital is a channel, not a discipline. The advertising laws that built Ogilvy still apply.
by Miles Young 2019
3.59
268 ratings
📱 Digital Marketing📊 Advertising Strategy🏗️ Brand Building💡 Meaning Creation🧠 Consumer Psychology
Breakthrough Branding
by Catherine Kaputa • 2012
How to own a niche, be the face, and build a machine: the small-brand playbook.
3.82
85
🎯 Brand Strategy🔎 Niche Marketing👤 Personal Branding📖 Storytelling💻 Digital Branding
Breakthrough Branding Summary
Breakthrough Branding 95%
How to own a niche, be the face, and build a machine: the small-brand playbook.
by Catherine Kaputa 2012
3.82
85 ratings
🎯 Brand Strategy🔎 Niche Marketing👤 Personal Branding📖 Storytelling💻 Digital Branding
Lean Branding
by Laura Busche • 2014
Your brand is a hypothesis, not a logo. Here is how to run the experiments.
3.71
99
🎯 Brand Strategy🔄 Lean Startup📖 Brand Storytelling🎨 Visual Identity🧠 Consumer Psychology
Lean Branding Summary
Lean Branding 95%
Your brand is a hypothesis, not a logo. Here is how to run the experiments.
by Laura Busche 2014
3.71
99 ratings
🎯 Brand Strategy🔄 Lean Startup📖 Brand Storytelling🎨 Visual Identity🧠 Consumer Psychology
StoryBranding 2.0
by Jim Signorelli • 2011
Customers already hold their beliefs. The brands that win simply agree, clearly and consistently.
3.95
216
🧱 Brand Strategy📖 Brand Storytelling🎭 Archetypal Branding💎 Authentic Marketing🏷️ Brand Identity
StoryBranding 2.0 Summary
StoryBranding 2.0 95%
Customers already hold their beliefs. The brands that win simply agree, clearly and consistently.
by Jim Signorelli 2011
3.95
216 ratings
🧱 Brand Strategy📖 Brand Storytelling🎭 Archetypal Branding💎 Authentic Marketing🏷️ Brand Identity
Quantum Marketing
by Raja Rajamannar • 2021
The marketing playbook died. A CMO's replacement runs on AI, brain science, and sensory design.
3.70
372
📊 Marketing Strategy💻 Digital Transformation🧠 Behavioral Economics🧬 Neuromarketing🏗️ Brand Building
Quantum Marketing Summary
Quantum Marketing 95%
The marketing playbook died. A CMO's replacement runs on AI, brain science, and sensory design.
by Raja Rajamannar 2021
3.70
372 ratings
📊 Marketing Strategy💻 Digital Transformation🧠 Behavioral Economics🧬 Neuromarketing🏗️ Brand Building
Branding Between the Ears
by Sandeep Dayal • 2021
Ninety-five percent of choice is subconscious: how to build a brand the brain can't resist.
3.89
38
🧠 Brand Strategy🧪 Consumer Psychology🔬 Neuromarketing🎯 Cognitive Biases📈 Behavioral Economics
Branding Between the Ears Summary
Branding Between the Ears 95%
Ninety-five percent of choice is subconscious: how to build a brand the brain can't resist.
by Sandeep Dayal 2021
3.89
38 ratings
🧠 Brand Strategy🧪 Consumer Psychology🔬 Neuromarketing🎯 Cognitive Biases📈 Behavioral Economics
Brand Failures
by Matt Haig • 2003
From Harley perfume to breakfast cola: 100 brand disasters, same few mistakes.
3.58
595
🏷️ Brand Management📊 Marketing Strategy💥 Business Failures📋 Case Studies🚨 Crisis Management
Brand Failures Summary
Brand Failures 95%
From Harley perfume to breakfast cola: 100 brand disasters, same few mistakes.
by Matt Haig 2003
3.58
595 ratings
🏷️ Brand Management📊 Marketing Strategy💥 Business Failures📋 Case Studies🚨 Crisis Management
The Brand Mapping Strategy
by Karen Leland • 2016
The market is already defining your brand. A step-by-step process for reclaiming that narrative.
3.74
107
🧑‍💼 Personal Branding🏢 Corporate Branding🗺️ Brand Strategy💡 Thought Leadership📱 Social Media Strategy
The Brand Mapping Strategy Summary
The Brand Mapping Strategy 95%
The market is already defining your brand. A step-by-step process for reclaiming that narrative.
by Karen Leland 2016
3.74
107 ratings
🧑‍💼 Personal Branding🏢 Corporate Branding🗺️ Brand Strategy💡 Thought Leadership📱 Social Media Strategy
Marketing Insights from A to Z
by Philip Kotler • 2003
Eighty marketing concepts, A to Z: what managers need to know, built for the thirty-second answer.
4.07
1k+
🎯 Marketing Strategy🏷️ Brand Management👥 Customer-Centricity🤝 Relationship Marketing📊 Data-Driven Marketing
Marketing Insights from A to Z Summary
Marketing Insights from A to Z 95%
Eighty marketing concepts, A to Z: what managers need to know, built for the thirty-second answer.
by Philip Kotler 2003
4.07
1k+ ratings
🎯 Marketing Strategy🏷️ Brand Management👥 Customer-Centricity🤝 Relationship Marketing📊 Data-Driven Marketing
Rethinking Prestige Branding
by Wolfgang Schaefer • 2013
The new luxury does not sell scarcity; it builds missions and myths that people chase.
4.05
82
👜 Luxury Branding📖 Brand Storytelling🎯 Mission-Driven Brands🌐 Cultural Branding🧭 Brand Authenticity
Rethinking Prestige Branding Summary
Rethinking Prestige Branding 95%
The new luxury does not sell scarcity; it builds missions and myths that people chase.
by Wolfgang Schaefer 2013
4.05
82 ratings
👜 Luxury Branding📖 Brand Storytelling🎯 Mission-Driven Brands🌐 Cultural Branding🧭 Brand Authenticity
Eating the Big Fish
by Adam Morgan • 1999
Outspent is a given. Outplayed is a choice: the challenger brand's guide to beating giants.
3.93
752
🛠️ Brand Strategy⚔️ Competitive Positioning💥 Market Disruption🗺️ Category Design🏷️ Brand Identity
Eating the Big Fish Summary
Eating the Big Fish 95%
Outspent is a given. Outplayed is a choice: the challenger brand's guide to beating giants.
by Adam Morgan 1999
3.93
752 ratings
🛠️ Brand Strategy⚔️ Competitive Positioning💥 Market Disruption🗺️ Category Design🏷️ Brand Identity
Brand Gap, The
by Marty Neumeier • 2003
Brands stumble not on bad strategy or poor design, but on the gap no one manages.
3.98
6k+
🧠 Brand Strategy🧭 Brand Differentiation💡 Design Thinking🧩 Creative Collaboration🌱 Brand Culture
Brand Gap, The Summary
Brand Gap, The 95%
Brands stumble not on bad strategy or poor design, but on the gap no one manages.
by Marty Neumeier 2003
3.98
6k+ ratings
🧠 Brand Strategy🧭 Brand Differentiation💡 Design Thinking🧩 Creative Collaboration🌱 Brand Culture
Market Your Way to Growth
by Philip Kotler • 2012
A growth playbook for tough economies: eight ways to build market share, loyalty, and global scale.
3.95
99
🎯 Strategic Marketing📈 Corporate Growth🗺️ Market Positioning❤️ Customer Loyalty🏷️ Brand Building
Market Your Way to Growth Summary
Market Your Way to Growth 95%
A growth playbook for tough economies: eight ways to build market share, loyalty, and global scale.
by Philip Kotler 2012
3.95
99 ratings
🎯 Strategic Marketing📈 Corporate Growth🗺️ Market Positioning❤️ Customer Loyalty🏷️ Brand Building
The New Positioning
by Jack Trout • 1995
A consumer's mind holds seven brands. If yours is eighth, it might as well not exist.
3.71
222
🗺️ Marketing Strategy🧠 Consumer Psychology✂️ Simplicity In Business📣 Public Relations🧩 Cognitive Biases
The New Positioning Summary
The New Positioning 95%
A consumer's mind holds seven brands. If yours is eighth, it might as well not exist.
by Jack Trout 1995
3.71
222 ratings
🗺️ Marketing Strategy🧠 Consumer Psychology✂️ Simplicity In Business📣 Public Relations🧩 Cognitive Biases
The Brand Flip
by Marty Neumeier • 2015
The internet handed customers the controls. Most companies still haven't noticed who's driving.
4.30
673
🎯 Brand Strategy✨ Customer Experience🎨 Design Thinking🧠 Consumer Psychology👥 Community Building
The Brand Flip Summary
The Brand Flip 95%
The internet handed customers the controls. Most companies still haven't noticed who's driving.
by Marty Neumeier 2015
4.30
673 ratings
🎯 Brand Strategy✨ Customer Experience🎨 Design Thinking🧠 Consumer Psychology👥 Community Building
The Hero and the Outlaw
by Margaret Mark • 2001
The deepest brands play a role your customer already knows; here is the full cast.
4.13
947
🏛️ Brand Identity❤️ Emotional Branding📖 Brand Storytelling🧠 Jungian Psychology🏢 Corporate Culture
The Hero and the Outlaw Summary
The Hero and the Outlaw 95%
The deepest brands play a role your customer already knows; here is the full cast.
by Margaret Mark 2001
4.13
947 ratings
🏛️ Brand Identity❤️ Emotional Branding📖 Brand Storytelling🧠 Jungian Psychology🏢 Corporate Culture
The Fortune Cookie Principle
by Bernadette Jiwa • 2013
Twenty design decisions that make your brand a story worth telling and sharing.
3.88
686
🧱 Brand Building📖 Brand Narrative🎯 Purpose Driven🧭 Values Alignment💯 Authentic Branding
The Fortune Cookie Principle Summary
The Fortune Cookie Principle 95%
Twenty design decisions that make your brand a story worth telling and sharing.
by Bernadette Jiwa 2013
3.88
686 ratings
🧱 Brand Building📖 Brand Narrative🎯 Purpose Driven🧭 Values Alignment💯 Authentic Branding
Brand Now
by Nick Westergaard • 2018
Brands are DNA, not pyramids. Here is how to re-sequence yours.
3.99
138
🎯 Brand Strategy📖 Storytelling🤝 Customer Experience😂 Corporate Humor🏘️ Community Building
Brand Now Summary
Brand Now 95%
Brands are DNA, not pyramids. Here is how to re-sequence yours.
by Nick Westergaard 2018
3.99
138 ratings
🎯 Brand Strategy📖 Storytelling🤝 Customer Experience😂 Corporate Humor🏘️ Community Building
Differentiate or Die
by Jack Trout • 2001
Good products die every day. The survivors own one idea nobody else can touch.
4.02
2k+
🎯 Brand Strategy⚔️ Competitive Strategy📍 Market Positioning🧠 Consumer Psychology🎯 Niche Marketing
Differentiate or Die Summary
Differentiate or Die 95%
Good products die every day. The survivors own one idea nobody else can touch.
by Jack Trout 2001
4.02
2k+ ratings
🎯 Brand Strategy⚔️ Competitive Strategy📍 Market Positioning🧠 Consumer Psychology🎯 Niche Marketing
Hello, My Name Is Awesome
by Alexandra Watkins • 2014
A veteran namer's simple filter for brand names that charm strangers instead of confusing them.
4.13
983
🏷️ Brand Strategy✏️ Identity Design😊 Emotional Branding💬 Word Of Mouth💡 Creative Process
Hello, My Name Is Awesome Summary
Hello, My Name Is Awesome 94%
A veteran namer's simple filter for brand names that charm strangers instead of confusing them.
by Alexandra Watkins 2014
4.13
983 ratings
🏷️ Brand Strategy✏️ Identity Design😊 Emotional Branding💬 Word Of Mouth💡 Creative Process
Luxury Brand Management
by Michel Chevalier • 2008
Why a small fashion label outshines an industrial giant: the rules luxury lives by.
3.80
75
🧳 Luxury Business👗 Fashion Business🎯 Brand Strategy🏷️ Brand Identity🧠 Consumer Psychology
Luxury Brand Management Summary
Luxury Brand Management 94%
Why a small fashion label outshines an industrial giant: the rules luxury lives by.
by Michel Chevalier 2008
3.80
75 ratings
🧳 Luxury Business👗 Fashion Business🎯 Brand Strategy🏷️ Brand Identity🧠 Consumer Psychology
Unthinking
by Harry Beckwith • 2011
What really makes consumers buy: the invisible forces no focus group will ever reveal.
3.46
355
🧠 Consumer Psychology📊 Behavioral Economics🏗️ Brand Building📖 Brand Storytelling👁️ Attention Economy
Unthinking Summary
Unthinking 94%
What really makes consumers buy: the invisible forces no focus group will ever reveal.
by Harry Beckwith 2011
3.46
355 ratings
🧠 Consumer Psychology📊 Behavioral Economics🏗️ Brand Building📖 Brand Storytelling👁️ Attention Economy
Marketing 4.0
by Philip Kotler • 2016
The classic marketing playbook, rewritten for when customers trust each other more than ads.
4.06
3k+
📱 Digital Marketing🎯 Marketing Strategy🗺️ Customer Journey🏗️ Brand Building📝 Content Marketing
Marketing 4.0 Summary
Marketing 4.0 94%
The classic marketing playbook, rewritten for when customers trust each other more than ads.
by Philip Kotler 2016
4.06
3k+ ratings
📱 Digital Marketing🎯 Marketing Strategy🗺️ Customer Journey🏗️ Brand Building📝 Content Marketing
Buy Now
by Rick Cesari • 2011
Solve a customer's problem on screen, close the sale, track every dollar. Direct response playbook.
4.00
25
🎯 Direct Marketing📺 Advertising Strategy🧠 Consumer Psychology✍️ Copywriting🏗️ Brand Building
Buy Now Summary
Buy Now 94%
Solve a customer's problem on screen, close the sale, track every dollar. Direct response playbook.
by Rick Cesari 2011
4.00
25 ratings
🎯 Direct Marketing📺 Advertising Strategy🧠 Consumer Psychology✍️ Copywriting🏗️ Brand Building
Decoding the New Consumer Mind
by Kit Yarrow • 2014
The consumer brain after digital: distracted, mistrustful, novelty-obsessed. How to win sales now.
3.76
325
🧠 Consumer Psychology📱 Digital Marketing❤️ Emotional Branding⏱️ Attention Economics📊 Behavioral Economics
Decoding the New Consumer Mind Summary
Decoding the New Consumer Mind 94%
The consumer brain after digital: distracted, mistrustful, novelty-obsessed. How to win sales now.
by Kit Yarrow 2014
3.76
325 ratings
🧠 Consumer Psychology📱 Digital Marketing❤️ Emotional Branding⏱️ Attention Economics📊 Behavioral Economics
Notes from a Friend
by Anthony Robbins • 1995
You are punishing loyal customers for the crimes of the 1 percent. A five-step reset.
3.97
2k+
🎯 Customer Experience🧩 Service Design🏷️ Brand Strategy💡 Experience Innovation🛠️ Complaint Recovery
Notes from a Friend Summary
Notes from a Friend 94%
You are punishing loyal customers for the crimes of the 1 percent. A five-step reset.
by Anthony Robbins 1995
3.97
2k+ ratings
🎯 Customer Experience🧩 Service Design🏷️ Brand Strategy💡 Experience Innovation🛠️ Complaint Recovery
One Plus One Equals Three
by Dave Trott • 2015
From an ad legend: reframe anything, use disaster as fuel, and sell ideas that stick.
4.19
2k+
📢 Advertising Lessons💡 Lateral Thinking🏗️ Brand Building🗣️ Persuasion🎨 Creative Process
One Plus One Equals Three Summary
One Plus One Equals Three 94%
From an ad legend: reframe anything, use disaster as fuel, and sell ideas that stick.
by Dave Trott 2015
4.19
2k+ ratings
📢 Advertising Lessons💡 Lateral Thinking🏗️ Brand Building🗣️ Persuasion🎨 Creative Process
Branding that Means Business
by Matt Johnson • 2022
The psychology that turns brands into identities and the strategy for building one.
4.04
76
🎯 Brand Strategy🧠 Consumer Behavior🏷️ Brand Identity🌍 Cultural Branding🧪 Behavioral Economics
Branding that Means Business Summary
Branding that Means Business 94%
The psychology that turns brands into identities and the strategy for building one.
by Matt Johnson 2022
4.04
76 ratings
🎯 Brand Strategy🧠 Consumer Behavior🏷️ Brand Identity🌍 Cultural Branding🧪 Behavioral Economics
Paid Attention
by Faris Yakob • 2015
Brands used to buy attention. Now they must earn it with myth, emotion, and ideas people share.
3.86
224
📢 Advertising Strategy🏗️ Brand Building⏳ Attention Economics🧠 Behavioral Economics🛒 Consumer Psychology
Paid Attention Summary
Paid Attention 94%
Brands used to buy attention. Now they must earn it with myth, emotion, and ideas people share.
by Faris Yakob 2015
3.86
224 ratings
📢 Advertising Strategy🏗️ Brand Building⏳ Attention Economics🧠 Behavioral Economics🛒 Consumer Psychology
Brain Surfing
by Heather Lefevre • 2015
Marketing's top minds agree: empathy, agility, and culture beat data and planning every time.
4.16
233
🎯 Marketing Strategy🏗️ Brand Building🔍 Consumer Insights⚡ Agile Strategy🌍 Cultural Intelligence
Brain Surfing Summary
Brain Surfing 94%
Marketing's top minds agree: empathy, agility, and culture beat data and planning every time.
by Heather Lefevre 2015
4.16
233 ratings
🎯 Marketing Strategy🏗️ Brand Building🔍 Consumer Insights⚡ Agile Strategy🌍 Cultural Intelligence
Conquer Your Rebrand
by Bill Kenney • 2023
Most rebrands are cosmetic. How to run one that turns identity into a growth engine.
4.28
32
🏷️ Brand Identity🏢 B2b Branding🔄 Rebranding🧭 Brand Strategy🎨 Visual Identity
Conquer Your Rebrand Summary
Conquer Your Rebrand 94%
Most rebrands are cosmetic. How to run one that turns identity into a growth engine.
by Bill Kenney 2023
4.28
32 ratings
🏷️ Brand Identity🏢 B2b Branding🔄 Rebranding🧭 Brand Strategy🎨 Visual Identity
Modern Marketing Using AI
by Malay A. Upadhyay • 2021
AI now writes, targets, and sells. The playbook for building a marketing stack that actually works.
3.75
8
📊 Marketing Strategy💻 Digital Marketing🏗️ Brand Building🤖 Ai In Business⚙️ Marketing Automation
Modern Marketing Using AI Summary
Modern Marketing Using AI 94%
AI now writes, targets, and sells. The playbook for building a marketing stack that actually works.
by Malay A. Upadhyay 2021
3.75
8 ratings
📊 Marketing Strategy💻 Digital Marketing🏗️ Brand Building🤖 Ai In Business⚙️ Marketing Automation
Aesthetic Intelligence
by Pauline Brown • 2019
The five senses make the brand. A former LVMH leader on how to sharpen yours.
3.69
761
🖐️ Sensory Branding💎 Luxury Industry🏷️ Brand Identity🛋️ Customer Experience💖 Emotional Branding
Aesthetic Intelligence Summary
Aesthetic Intelligence 94%
The five senses make the brand. A former LVMH leader on how to sharpen yours.
by Pauline Brown 2019
3.69
761 ratings
🖐️ Sensory Branding💎 Luxury Industry🏷️ Brand Identity🛋️ Customer Experience💖 Emotional Branding
Emotion By Design
by Greg Hoffman • 2022
The creative principles that built Nike's most emotional campaigns, from a designer who rose to CMO.
3.69
769
🎨 Brand Identity🌱 Creative Leadership❤️ Emotional Branding🎲 Creative Risk-Taking📖 Authentic Storytelling
Emotion By Design Summary
Emotion By Design 94%
The creative principles that built Nike's most emotional campaigns, from a designer who rose to CMO.
by Greg Hoffman 2022
3.69
769 ratings
🎨 Brand Identity🌱 Creative Leadership❤️ Emotional Branding🎲 Creative Risk-Taking📖 Authentic Storytelling
Authenticity
by James H. Gilmore • 2007
Everything sold is manufactured, including authenticity. The winners manage the perception of real.
3.69
222
🎟️ Experience Economy👁️ Brand Perception🎭 Perceived Authenticity🧠 Consumer Psychology🏛️ Business Philosophy
Authenticity Summary
Authenticity 94%
Everything sold is manufactured, including authenticity. The winners manage the perception of real.
by James H. Gilmore 2007
3.69
222 ratings
🎟️ Experience Economy👁️ Brand Perception🎭 Perceived Authenticity🧠 Consumer Psychology🏛️ Business Philosophy
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