50 Books like Fascinate

Obsessed

by Emily Heyward • 2020

The brands people obsess over made one decision early: brand isn't paint, it's the foundation.

3.96

976

🧭 Brand Strategy 🧠 Consumer Psychology 🎨 Brand Identity 👥 Community Building 💝 Emotional Branding

Obsessed 97%

The brands people obsess over made one decision early: brand isn't paint, it's the foundation.

by Emily Heyward 2020

3.96

976 ratings

🧭 Brand Strategy 🧠 Consumer Psychology 🎨 Brand Identity 👥 Community Building 💝 Emotional Branding

How not to Plan

by APG Ltd • 2018

Most marketing rules are wrong: 66 evidence-backed ways to stop sabotaging your own growth.

4.43

405

🎯 Marketing Strategy 🏗️ Brand Building 🧠 Consumer Psychology 📈 Behavioral Economics ✨ Brand Distinctiveness

How not to Plan 97%

Most marketing rules are wrong: 66 evidence-backed ways to stop sabotaging your own growth.

by APG Ltd 2018

4.43

405 ratings

🎯 Marketing Strategy 🏗️ Brand Building 🧠 Consumer Psychology 📈 Behavioral Economics ✨ Brand Distinctiveness

Branding Between the Ears

by Sandeep Dayal • 2021

Ninety-five percent of choice is subconscious: how to build a brand the brain can't resist.

3.89

🧠 Brand Strategy 🧪 Consumer Psychology 🔬 Neuromarketing 🎯 Cognitive Biases 📈 Behavioral Economics

Branding Between the Ears 97%

Ninety-five percent of choice is subconscious: how to build a brand the brain can't resist.

by Sandeep Dayal 2021

3.89

38 ratings

🧠 Brand Strategy 🧪 Consumer Psychology 🔬 Neuromarketing 🎯 Cognitive Biases 📈 Behavioral Economics

Unthinking

by Harry Beckwith • 2011

What really makes consumers buy: the invisible forces no focus group will ever reveal.

3.46

355

🧠 Consumer Psychology 📊 Behavioral Economics 🏗️ Brand Building 📖 Brand Storytelling 👁️ Attention Economy

Unthinking 97%

What really makes consumers buy: the invisible forces no focus group will ever reveal.

by Harry Beckwith 2011

3.46

355 ratings

🧠 Consumer Psychology 📊 Behavioral Economics 🏗️ Brand Building 📖 Brand Storytelling 👁️ Attention Economy

All about Them

by Bruce Turkel • 2016

Your product works. Everyone's does. Brands that win make people feel something about themselves.

3.53

🎯 Brand Strategy 👥 Customer Centricity ❤️ Emotional Branding 📍 Brand Positioning 🙋 Personal Branding

All about Them 97%

Your product works. Everyone's does. Brands that win make people feel something about themselves.

by Bruce Turkel 2016

3.53

74 ratings

🎯 Brand Strategy 👥 Customer Centricity ❤️ Emotional Branding 📍 Brand Positioning 🙋 Personal Branding

The Hero and the Outlaw

by Margaret Mark • 2001

The deepest brands play a role your customer already knows; here is the full cast.

4.13

947

🏛️ Brand Identity ❤️ Emotional Branding 📖 Brand Storytelling 🧠 Jungian Psychology 🏢 Corporate Culture

The Hero and the Outlaw 97%

The deepest brands play a role your customer already knows; here is the full cast.

by Margaret Mark 2001

4.13

947 ratings

🏛️ Brand Identity ❤️ Emotional Branding 📖 Brand Storytelling 🧠 Jungian Psychology 🏢 Corporate Culture

StoryBranding 2.0

by Jim Signorelli • 2011

Customers already hold their beliefs. The brands that win simply agree, clearly and consistently.

3.95

216

🧱 Brand Strategy 📖 Brand Storytelling 🎭 Archetypal Branding 💎 Authentic Marketing 🏷️ Brand Identity

StoryBranding 2.0 97%

Customers already hold their beliefs. The brands that win simply agree, clearly and consistently.

by Jim Signorelli 2011

3.95

216 ratings

🧱 Brand Strategy 📖 Brand Storytelling 🎭 Archetypal Branding 💎 Authentic Marketing 🏷️ Brand Identity

The Origin of Brands

by Al Ries • 2005

The market doesn't converge. It branches, and every branch is a brand you can own.

3.71

436

🧱 Brand Strategy 🌱 Category Creation 📍 Brand Positioning 🏷️ Brand Naming 👑 Market Leadership

The Origin of Brands 97%

The market doesn't converge. It branches, and every branch is a brand you can own.

by Al Ries 2005

3.71

436 ratings

🧱 Brand Strategy 🌱 Category Creation 📍 Brand Positioning 🏷️ Brand Naming 👑 Market Leadership

Paid Attention

by Faris Yakob • 2015

Brands used to buy attention. Now they must earn it with myth, emotion, and ideas people share.

3.86

224

📢 Advertising Strategy 🏗️ Brand Building ⏳ Attention Economics 🧠 Behavioral Economics 🛒 Consumer Psychology

Paid Attention 97%

Brands used to buy attention. Now they must earn it with myth, emotion, and ideas people share.

by Faris Yakob 2015

3.86

224 ratings

📢 Advertising Strategy 🏗️ Brand Building ⏳ Attention Economics 🧠 Behavioral Economics 🛒 Consumer Psychology

Romancing the Brand

by Tim Halloran • 2013

Brands are partners, not products. Principles for building devotion that outlasts any campaign.

3.76

101

🏗️ Brand Strategy 🧠 Consumer Psychology 💕 Emotional Branding 📖 Brand Storytelling 🗣️ Word Of Mouth

Romancing the Brand 97%

Brands are partners, not products. Principles for building devotion that outlasts any campaign.

by Tim Halloran 2013

3.76

101 ratings

🏗️ Brand Strategy 🧠 Consumer Psychology 💕 Emotional Branding 📖 Brand Storytelling 🗣️ Word Of Mouth

Brain Surfing

by Heather Lefevre • 2015

Marketing's top minds agree: empathy, agility, and culture beat data and planning every time.

4.16

233

🎯 Marketing Strategy 🏗️ Brand Building 🔍 Consumer Insights ⚡ Agile Strategy 🌍 Cultural Intelligence

Brain Surfing 97%

Marketing's top minds agree: empathy, agility, and culture beat data and planning every time.

by Heather Lefevre 2015

4.16

233 ratings

🎯 Marketing Strategy 🏗️ Brand Building 🔍 Consumer Insights ⚡ Agile Strategy 🌍 Cultural Intelligence

Decoding the New Consumer Mind

by Kit Yarrow • 2014

The consumer brain after digital: distracted, mistrustful, novelty-obsessed. How to win sales now.

3.76

325

🧠 Consumer Psychology 📱 Digital Marketing ❤️ Emotional Branding ⏱️ Attention Economics 📊 Behavioral Economics

Decoding the New Consumer Mind 97%

The consumer brain after digital: distracted, mistrustful, novelty-obsessed. How to win sales now.

by Kit Yarrow 2014

3.76

325 ratings

🧠 Consumer Psychology 📱 Digital Marketing ❤️ Emotional Branding ⏱️ Attention Economics 📊 Behavioral Economics

Visual Hammer

by Laura Ries • 2012

The emotional brain doesn't read. It sees. The brands that understand this rule the market.

3.88

161

🎯 Brand Strategy 👁️ Visual Branding ❤️ Emotional Branding 🔀 Differentiation 📍 Positioning School

Visual Hammer 96%

The emotional brain doesn't read. It sees. The brands that understand this rule the market.

by Laura Ries 2012

3.88

161 ratings

🎯 Brand Strategy 👁️ Visual Branding ❤️ Emotional Branding 🔀 Differentiation 📍 Positioning School

Fascinate

by Sally Hogshead • 2010

Forget logic; seven hardwired instincts capture attention. Most messages hit the wrong ones.

3.78

3k+

🧠 Consumer Psychology 🏷️ Brand Identity 🧲 Neuromarketing 🗣️ Persuasion 👀 Attention Economy

Fascinate 96%

Forget logic; seven hardwired instincts capture attention. Most messages hit the wrong ones.

by Sally Hogshead 2010

3.78

3k+ ratings

🧠 Consumer Psychology 🏷️ Brand Identity 🧲 Neuromarketing 🗣️ Persuasion 👀 Attention Economy

Rocket

by Michael J. Silverstein • 2015

Customer surveys do not create breakthroughs. Winning brands build advocates who sell for them.

3.37

📊 Brand Strategy 🎯 Customer Loyalty 📣 Brand Advocacy 💥 Disruptive Innovation 🧠 Consumer Psychology

Rocket 96%

Customer surveys do not create breakthroughs. Winning brands build advocates who sell for them.

by Michael J. Silverstein 2015

3.37

54 ratings

📊 Brand Strategy 🎯 Customer Loyalty 📣 Brand Advocacy 💥 Disruptive Innovation 🧠 Consumer Psychology

Brand Now

by Nick Westergaard • 2018

Brands are DNA, not pyramids. Here is how to re-sequence yours.

3.99

138

🎯 Brand Strategy 📖 Storytelling 🤝 Customer Experience 😂 Corporate Humor 🏘️ Community Building

Brand Now 96%

Brands are DNA, not pyramids. Here is how to re-sequence yours.

by Nick Westergaard 2018

3.99

138 ratings

🎯 Brand Strategy 📖 Storytelling 🤝 Customer Experience 😂 Corporate Humor 🏘️ Community Building

Quantum Marketing

by Raja Rajamannar • 2021

The marketing playbook died. A CMO's replacement runs on AI, brain science, and sensory design.

3.70

372

📊 Marketing Strategy 💻 Digital Transformation 🧠 Behavioral Economics 🧬 Neuromarketing 🏗️ Brand Building

Quantum Marketing 96%

The marketing playbook died. A CMO's replacement runs on AI, brain science, and sensory design.

by Raja Rajamannar 2021

3.70

372 ratings

📊 Marketing Strategy 💻 Digital Transformation 🧠 Behavioral Economics 🧬 Neuromarketing 🏗️ Brand Building

The Brand Flip

by Marty Neumeier • 2015

The internet handed customers the controls. Most companies still haven't noticed who's driving.

4.30

673

🎯 Brand Strategy ✨ Customer Experience 🎨 Design Thinking 🧠 Consumer Psychology 👥 Community Building

The Brand Flip 96%

The internet handed customers the controls. Most companies still haven't noticed who's driving.

by Marty Neumeier 2015

4.30

673 ratings

🎯 Brand Strategy ✨ Customer Experience 🎨 Design Thinking 🧠 Consumer Psychology 👥 Community Building

Lean Branding

by Laura Busche • 2014

Your brand is a hypothesis, not a logo. Here is how to run the experiments.

3.71

🎯 Brand Strategy 🔄 Lean Startup 📖 Brand Storytelling 🎨 Visual Identity 🧠 Consumer Psychology

Lean Branding 96%

Your brand is a hypothesis, not a logo. Here is how to run the experiments.

by Laura Busche 2014

3.71

99 ratings

🎯 Brand Strategy 🔄 Lean Startup 📖 Brand Storytelling 🎨 Visual Identity 🧠 Consumer Psychology

Brand Seduction

by Daryl Weber • 2016

Brand choice is unconscious. Positioning statements are decoration. The real work happens beneath.

4.08

146

🏗️ Brand Strategy 🧠 Consumer Psychology 🧪 Neuromarketing 💙 Emotional Branding 📊 Behavioral Economics

Brand Seduction 96%

Brand choice is unconscious. Positioning statements are decoration. The real work happens beneath.

by Daryl Weber 2016

4.08

146 ratings

🏗️ Brand Strategy 🧠 Consumer Psychology 🧪 Neuromarketing 💙 Emotional Branding 📊 Behavioral Economics

Meaningful

by Bernadette Jiwa • 2015

Why solving the problems people have stopped noticing builds brands they never stop loving.

3.71

939

🎨 Design Thinking 💛 Customer Empathy 🎯 Product-Market Fit 🤝 Brand Affinity 💫 Emotional Design

Meaningful 96%

Why solving the problems people have stopped noticing builds brands they never stop loving.

by Bernadette Jiwa 2015

3.71

939 ratings

🎨 Design Thinking 💛 Customer Empathy 🎯 Product-Market Fit 🤝 Brand Affinity 💫 Emotional Design

Breakthrough Branding

by Catherine Kaputa • 2012

How to own a niche, be the face, and build a machine: the small-brand playbook.

3.82

🎯 Brand Strategy 🔎 Niche Marketing 👤 Personal Branding 📖 Storytelling 💻 Digital Branding

Breakthrough Branding 96%

How to own a niche, be the face, and build a machine: the small-brand playbook.

by Catherine Kaputa 2012

3.82

85 ratings

🎯 Brand Strategy 🔎 Niche Marketing 👤 Personal Branding 📖 Storytelling 💻 Digital Branding

Marketing to Mindstates

by Will Leach • 2018

Swap customer surveys for brain science: four levers that sell to the automatic mind.

4.13

182

🛒 Consumer Behavior 🧠 Behavioral Economics 🧪 Neuromarketing ❤️ Emotional Branding 🧱 Behavioral Design

Marketing to Mindstates 96%

Swap customer surveys for brain science: four levers that sell to the automatic mind.

by Will Leach 2018

4.13

182 ratings

🛒 Consumer Behavior 🧠 Behavioral Economics 🧪 Neuromarketing ❤️ Emotional Branding 🧱 Behavioral Design

The 22 Immutable Laws Of Branding

by Al Ries • 1998

Own one word. Publicity over ads. Focus over expansion. The 22 laws that build brands that last.

3.88

4k+

🎯 Brand Positioning 🏗️ Category Creation 🏷️ Brand Naming 🧠 Consumer Psychology 📢 Publicity Strategy

The 22 Immutable Laws Of Branding Summary

The 22 Immutable Laws Of Branding 96%

Own one word. Publicity over ads. Focus over expansion. The 22 laws that build brands that last.

by Al Ries 1998

3.88

4k+ ratings

🎯 Brand Positioning 🏗️ Category Creation 🏷️ Brand Naming 🧠 Consumer Psychology 📢 Publicity Strategy

Uniqueing Your Brand

by Jeff Jochum • 2016

Imperfections create fans. How to build a brand so uniquely yours it sells itself.

4.75

🎯 Brand Strategy ⚡ Brand Differentiation 📖 Brand Storytelling 🫶 Founder Authenticity 💰 Value-Based Pricing

Uniqueing Your Brand 96%

Imperfections create fans. How to build a brand so uniquely yours it sells itself.

by Jeff Jochum 2016

4.75

4 ratings

🎯 Brand Strategy ⚡ Brand Differentiation 📖 Brand Storytelling 🫶 Founder Authenticity 💰 Value-Based Pricing

Positioning

by Al Ries • 1980

Better products lose. The marketing war is about owning a single, simple word in the brain.

4.04

19k+

📈 Marketing Strategy 🏷️ Brand Strategy 🧠 Consumer Psychology 🆕 Category Creation 🔍 Cognitive Biases

Positioning 96%

Better products lose. The marketing war is about owning a single, simple word in the brain.

by Al Ries 1980

4.04

19k+ ratings

📈 Marketing Strategy 🏷️ Brand Strategy 🧠 Consumer Psychology 🆕 Category Creation 🔍 Cognitive Biases

The Fortune Cookie Principle

by Bernadette Jiwa • 2013

Twenty design decisions that make your brand a story worth telling and sharing.

3.88

686

🧱 Brand Building 📖 Brand Narrative 🎯 Purpose Driven 🧭 Values Alignment 💯 Authentic Branding

The Fortune Cookie Principle 96%

Twenty design decisions that make your brand a story worth telling and sharing.

by Bernadette Jiwa 2013

3.88

686 ratings

🧱 Brand Building 📖 Brand Narrative 🎯 Purpose Driven 🧭 Values Alignment 💯 Authentic Branding

This Is Marketing

by Seth Godin • 2018

Mass appeal is a trap. Pick the smallest audience you can truly change, and earn their attention.

3.92

18k+

🤝 Ethical Marketing 🎯 Niche Audience 📖 Brand Storytelling 🗣️ Word Of Mouth 👑 Status Dynamics

This Is Marketing 96%

Mass appeal is a trap. Pick the smallest audience you can truly change, and earn their attention.

by Seth Godin 2018

3.92

18k+ ratings

🤝 Ethical Marketing 🎯 Niche Audience 📖 Brand Storytelling 🗣️ Word Of Mouth 👑 Status Dynamics

All Marketers Are Liars

by Seth Godin • 2005

Great marketing never changes minds; it frames a story consumers already believe and tells it true.

3.88

16k+

📖 Brand Storytelling 🧠 Consumer Psychology 🖼️ Narrative Framing 🗣️ Word Of Mouth 👀 First Impressions

All Marketers Are Liars 96%

Great marketing never changes minds; it frames a story consumers already believe and tells it true.

by Seth Godin 2005

3.88

16k+ ratings

📖 Brand Storytelling 🧠 Consumer Psychology 🖼️ Narrative Framing 🗣️ Word Of Mouth 👀 First Impressions

The Power of Visual Storytelling

by Ekaterina Walter • 2014

The brain reads pictures 60,000 times faster than words. How to make your marketing stick.

3.67

287

📋 Content Marketing 📱 Social Media Platforms 📖 Brand Storytelling 👁️ Attention Economy 🧠 Cognitive Psychology

The Power of Visual Storytelling Summary

The Power of Visual Storytelling 96%

The brain reads pictures 60,000 times faster than words. How to make your marketing stick.

by Ekaterina Walter 2014

3.67

287 ratings

📋 Content Marketing 📱 Social Media Platforms 📖 Brand Storytelling 👁️ Attention Economy 🧠 Cognitive Psychology

What Great Brands Do

by Denise Lee Yohn • 2013

The best brands stop pursuing customers and start attracting them. They build from the inside out.

3.91

365

🎯 Brand Strategy 🏢 Corporate Culture ❤️ Emotional Branding ✨ Customer Experience 🏷️ Brand Identity

What Great Brands Do 96%

The best brands stop pursuing customers and start attracting them. They build from the inside out.

by Denise Lee Yohn 2013

3.91

365 ratings

🎯 Brand Strategy 🏢 Corporate Culture ❤️ Emotional Branding ✨ Customer Experience 🏷️ Brand Identity

How Customers Think

by Gerald Zaltman • 2003

Ninety-five percent of buying is unconscious. Your surveys only interview the other five.

4.00

443

🧠 Consumer Psychology 📊 Market Research 🧪 Neuromarketing 🏃 Embodied Cognition 📖 Brand Storytelling

How Customers Think 96%

Ninety-five percent of buying is unconscious. Your surveys only interview the other five.

by Gerald Zaltman 2003

4.00

443 ratings

🧠 Consumer Psychology 📊 Market Research 🧪 Neuromarketing 🏃 Embodied Cognition 📖 Brand Storytelling

Rethinking Prestige Branding

by Wolfgang Schaefer • 2013

The new luxury does not sell scarcity; it builds missions and myths that people chase.

4.05

👜 Luxury Branding 📖 Brand Storytelling 🎯 Mission-Driven Brands 🌐 Cultural Branding 🧭 Brand Authenticity

Rethinking Prestige Branding 96%

The new luxury does not sell scarcity; it builds missions and myths that people chase.

by Wolfgang Schaefer 2013

4.05

82 ratings

👜 Luxury Branding 📖 Brand Storytelling 🎯 Mission-Driven Brands 🌐 Cultural Branding 🧭 Brand Authenticity

Applied Empathy

by Michael Ventura • 2018

Empathy structured for business: frameworks that surface hidden opportunities and align your team.

3.66

329

🏢 Organizational Leadership 🎨 Design Thinking 🧠 Emotional Intelligence 🪞 Self-Awareness 🏛️ Organizational Culture

Applied Empathy 96%

Empathy structured for business: frameworks that surface hidden opportunities and align your team.

by Michael Ventura 2018

3.66

329 ratings

🏢 Organizational Leadership 🎨 Design Thinking 🧠 Emotional Intelligence 🪞 Self-Awareness 🏛️ Organizational Culture

Kellogg on Branding

by Alice M. Tybout • 2005

Beyond logos: a Kellogg MBA course on brand as system, spanning positioning, culture, and finance.

4.09

276

🏷️ Brand Management 📈 Marketing Strategy 📍 Brand Positioning 💎 Brand Equity 🏗️ Brand Architecture

Kellogg on Branding 96%

Beyond logos: a Kellogg MBA course on brand as system, spanning positioning, culture, and finance.

by Alice M. Tybout 2005

4.09

276 ratings

🏷️ Brand Management 📈 Marketing Strategy 📍 Brand Positioning 💎 Brand Equity 🏗️ Brand Architecture

Hello, My Name Is Awesome

by Alexandra Watkins • 2014

A veteran namer's simple filter for brand names that charm strangers instead of confusing them.

4.13

983

🏷️ Brand Strategy ✏️ Identity Design 😊 Emotional Branding 💬 Word Of Mouth 💡 Creative Process

Hello, My Name Is Awesome 96%

A veteran namer's simple filter for brand names that charm strangers instead of confusing them.

by Alexandra Watkins 2014

4.13

983 ratings

🏷️ Brand Strategy ✏️ Identity Design 😊 Emotional Branding 💬 Word Of Mouth 💡 Creative Process

Brainfluence

by Roger Dooley • 2011

100 neuromarketing tactics for the 95 percent of decisions that happen below conscious awareness.

3.96

1k+

🧠 Neuromarketing 🛒 Consumer Psychology 📈 Behavioral Economics 👃 Sensory Branding 📖 Business Storytelling

Brainfluence 96%

100 neuromarketing tactics for the 95 percent of decisions that happen below conscious awareness.

by Roger Dooley 2011

3.96

1k+ ratings

🧠 Neuromarketing 🛒 Consumer Psychology 📈 Behavioral Economics 👃 Sensory Branding 📖 Business Storytelling

A New Way to Think

by Roger L. Martin • 2022

Eight pieces of management wisdom that hold you back, and what actually works instead.

4.02

580

🏢 Corporate Strategy 🏗️ Organizational Design 🌱 Organizational Culture 🧠 Strategic Thinking 🧪 Behavioral Economics

A New Way to Think 95%

Eight pieces of management wisdom that hold you back, and what actually works instead.

by Roger L. Martin 2022

4.02

580 ratings

🏢 Corporate Strategy 🏗️ Organizational Design 🌱 Organizational Culture 🧠 Strategic Thinking 🧪 Behavioral Economics

Branding that Means Business

by Matt Johnson • 2022

The psychology that turns brands into identities and the strategy for building one.

4.04

🎯 Brand Strategy 🧠 Consumer Behavior 🏷️ Brand Identity 🌍 Cultural Branding 🧪 Behavioral Economics

Branding that Means Business 95%

The psychology that turns brands into identities and the strategy for building one.

by Matt Johnson 2022

4.04

76 ratings

🎯 Brand Strategy 🧠 Consumer Behavior 🏷️ Brand Identity 🌍 Cultural Branding 🧪 Behavioral Economics

Different

by Youngme Moon • 2010

Why the world's most competitive markets deliver sameness, and the three ways to break free.

3.98

2k+

📈 Brand Strategy ⚔️ Competitive Strategy 🗂️ Category Design 🧠 Consumer Psychology 💸 Behavioral Economics

Different 95%

Why the world's most competitive markets deliver sameness, and the three ways to break free.

by Youngme Moon 2010

3.98

2k+ ratings

📈 Brand Strategy ⚔️ Competitive Strategy 🗂️ Category Design 🧠 Consumer Psychology 💸 Behavioral Economics

The New Positioning

by Jack Trout • 1995

A consumer's mind holds seven brands. If yours is eighth, it might as well not exist.

3.71

222

🗺️ Marketing Strategy 🧠 Consumer Psychology ✂️ Simplicity In Business 📣 Public Relations 🧩 Cognitive Biases

The New Positioning 95%

A consumer's mind holds seven brands. If yours is eighth, it might as well not exist.

by Jack Trout 1995

3.71

222 ratings

🗺️ Marketing Strategy 🧠 Consumer Psychology ✂️ Simplicity In Business 📣 Public Relations 🧩 Cognitive Biases

Notes from a Friend

by Anthony Robbins • 1995

You are punishing loyal customers for the crimes of the 1 percent. A five-step reset.

3.97

2k+

🎯 Customer Experience 🧩 Service Design 🏷️ Brand Strategy 💡 Experience Innovation 🛠️ Complaint Recovery

Notes from a Friend 95%

You are punishing loyal customers for the crimes of the 1 percent. A five-step reset.

by Anthony Robbins 1995

3.97

2k+ ratings

🎯 Customer Experience 🧩 Service Design 🏷️ Brand Strategy 💡 Experience Innovation 🛠️ Complaint Recovery

Non-Obvious

by Rohit Bhargava • 2012

Trends are curated, not predicted: how to spot what's next by gathering what's already here.

3.53

1k+

🕵️ Trend Spotting 🔭 Strategic Foresight 🔀 Cross-Industry Thinking 🧩 Sensemaking 👁️ Attention Economics

Non-Obvious 95%

Trends are curated, not predicted: how to spot what's next by gathering what's already here.

by Rohit Bhargava 2012

3.53

1k+ ratings

🕵️ Trend Spotting 🔭 Strategic Foresight 🔀 Cross-Industry Thinking 🧩 Sensemaking 👁️ Attention Economics

Ogilvy on Advertising in the Digital Age

by Miles Young • 2019

Digital is a channel, not a discipline. The advertising laws that built Ogilvy still apply.

3.59

268

📱 Digital Marketing 📊 Advertising Strategy 🏗️ Brand Building 💡 Meaning Creation 🧠 Consumer Psychology

Ogilvy on Advertising in the Digital Age Summary

Ogilvy on Advertising in the Digital Age 95%

Digital is a channel, not a discipline. The advertising laws that built Ogilvy still apply.

by Miles Young 2019

3.59

268 ratings

📱 Digital Marketing 📊 Advertising Strategy 🏗️ Brand Building 💡 Meaning Creation 🧠 Consumer Psychology

Branding For Dummies

by Bill Chiaravalle • 2006

Branding that lasts: why consistency outranks brilliance, and a playbook for earning consumer trust.

3.74

118

🧭 Brand Strategy 🎯 Market Positioning 🤝 Consumer Trust 🎨 Visual Identity 🏛️ Traditional Branding

Branding For Dummies 95%

Branding that lasts: why consistency outranks brilliance, and a playbook for earning consumer trust.

by Bill Chiaravalle 2006

3.74

118 ratings

🧭 Brand Strategy 🎯 Market Positioning 🤝 Consumer Trust 🎨 Visual Identity 🏛️ Traditional Branding

Aesthetic Intelligence

by Pauline Brown • 2019

The five senses make the brand. A former LVMH leader on how to sharpen yours.

3.69

761

🖐️ Sensory Branding 💎 Luxury Industry 🏷️ Brand Identity 🛋️ Customer Experience 💖 Emotional Branding

Aesthetic Intelligence 95%

The five senses make the brand. A former LVMH leader on how to sharpen yours.

by Pauline Brown 2019

3.69

761 ratings

🖐️ Sensory Branding 💎 Luxury Industry 🏷️ Brand Identity 🛋️ Customer Experience 💖 Emotional Branding

The Brand Mapping Strategy

by Karen Leland • 2016

The market is already defining your brand. A step-by-step process for reclaiming that narrative.

3.74

107

🧑‍💼 Personal Branding 🏢 Corporate Branding 🗺️ Brand Strategy 💡 Thought Leadership 📱 Social Media Strategy

The Brand Mapping Strategy 95%

The market is already defining your brand. A step-by-step process for reclaiming that narrative.

by Karen Leland 2016

3.74

107 ratings

🧑‍💼 Personal Branding 🏢 Corporate Branding 🗺️ Brand Strategy 💡 Thought Leadership 📱 Social Media Strategy

Enchantment

by Guy Kawasaki • 2011

Winning hearts and minds without tricks: from a genuine smile to a six-sentence email.

3.74

11k+

🕊️ Ethical Influence 🤝 Trust Building 📖 Storytelling In Business 📱 Social Media Strategy 🎤 Presentation Skills

Enchantment 95%

Winning hearts and minds without tricks: from a genuine smile to a six-sentence email.

by Guy Kawasaki 2011

3.74

11k+ ratings

🕊️ Ethical Influence 🤝 Trust Building 📖 Storytelling In Business 📱 Social Media Strategy 🎤 Presentation Skills

Authenticity

by James H. Gilmore • 2007

Everything sold is manufactured, including authenticity. The winners manage the perception of real.

3.69

222

🎟️ Experience Economy 👁️ Brand Perception 🎭 Perceived Authenticity 🧠 Consumer Psychology 🏛️ Business Philosophy

Authenticity 95%

Everything sold is manufactured, including authenticity. The winners manage the perception of real.

by James H. Gilmore 2007

3.69

222 ratings

🎟️ Experience Economy 👁️ Brand Perception 🎭 Perceived Authenticity 🧠 Consumer Psychology 🏛️ Business Philosophy

Story Driven

by Bernadette Jiwa • 2018

Most strategy starts with the market. The best strategy starts with the mirror.

3.85

669

🧭 Brand Strategy 📖 Business Storytelling 🎯 Corporate Purpose 🤝 Authenticity In Business ⚖️ Values-Based Leadership

Story Driven 95%

Most strategy starts with the market. The best strategy starts with the mirror.

by Bernadette Jiwa 2018

3.85

669 ratings

🧭 Brand Strategy 📖 Business Storytelling 🎯 Corporate Purpose 🤝 Authenticity In Business ⚖️ Values-Based Leadership

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— Em

Highly recommended!! Fantastic service. Perfect for those that want a little more than a teaser but not all the intricate details of a full audio book.

— Greg M