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Books like Chief Culture Officer

For the Culture
by Marcus Collins • 2023
Demographics tell you who someone is. Culture tells who they want to be. Only one sells.
3.99
662
🛒 Consumer Behavior🪪 Identity Based Marketing📜 Cultural Codes🧑‍🤝‍🧑 Cultural Sociology🧭 Brand Strategy
For the Culture Summary
For the Culture 96%
Demographics tell you who someone is. Culture tells who they want to be. Only one sells.
by Marcus Collins 2023
3.99
662 ratings
🛒 Consumer Behavior🪪 Identity Based Marketing📜 Cultural Codes🧑‍🤝‍🧑 Cultural Sociology🧭 Brand Strategy
Small Data
by Martin Lindstrom • 2016
Why a boy's scuffed skate shoes revealed what mountains of consumer data missed.
3.78
3k+
🧠 Consumer Psychology👀 Ethnographic Observation📖 Brand Storytelling💖 Emotional Branding🌍 Cultural Imbalances
Small Data Summary
Small Data 96%
Why a boy's scuffed skate shoes revealed what mountains of consumer data missed.
by Martin Lindstrom 2016
3.78
3k+ ratings
🧠 Consumer Psychology👀 Ethnographic Observation📖 Brand Storytelling💖 Emotional Branding🌍 Cultural Imbalances
How Brands Become Icons
by Douglas B. Holt • 2004
Brands become icons by telling myths that resolve cultural tensions.
3.84
392
🧱 Brand Strategy🌍 Cultural Strategy📖 Brand Mythology⚖️ Cultural Tensions🎭 Consumer Identity
How Brands Become Icons Summary
How Brands Become Icons 95%
Brands become icons by telling myths that resolve cultural tensions.
by Douglas B. Holt 2004
3.84
392 ratings
🧱 Brand Strategy🌍 Cultural Strategy📖 Brand Mythology⚖️ Cultural Tensions🎭 Consumer Identity
Sensemaking
by Christian Madsbjerg • 2017
Algorithms cannot read a room. The humanities, not more data, unlock what people actually mean.
3.67
680
🔍 Cultural Analysis📝 Thick Description👁️ Ethnographic Methods📊 Critique Of Big Data🧠 Phenomenology
Sensemaking Summary
Sensemaking 95%
Algorithms cannot read a room. The humanities, not more data, unlock what people actually mean.
by Christian Madsbjerg 2017
3.67
680 ratings
🔍 Cultural Analysis📝 Thick Description👁️ Ethnographic Methods📊 Critique Of Big Data🧠 Phenomenology
Anthro-Vision
by Gillian Tett • 2021
Wall Street's models did not see 2008 coming. Anthropology did. Here is how.
4.01
1k+
🏢 Corporate Anthropology🏛️ Organizational Culture👁️ Cultural Blind Spots🌐 Cultural Intelligence💰 Financial Anthropology
Anthro-Vision Summary
Anthro-Vision 95%
Wall Street's models did not see 2008 coming. Anthropology did. Here is how.
by Gillian Tett 2021
4.01
1k+ ratings
🏢 Corporate Anthropology🏛️ Organizational Culture👁️ Cultural Blind Spots🌐 Cultural Intelligence💰 Financial Anthropology
Status and Culture
by W. David Marx • 2022
All culture is a status game. Fashion cycles, taste boundaries, and why nothing cool stays cool.
3.89
1k+
📊 Status Dynamics🏷️ Social Signaling🍷 Taste And Class💎 Conspicuous Consumption👗 Fashion Sociology
Status and Culture Summary
Status and Culture 94%
All culture is a status game. Fashion cycles, taste boundaries, and why nothing cool stays cool.
by W. David Marx 2022
3.89
1k+ ratings
📊 Status Dynamics🏷️ Social Signaling🍷 Taste And Class💎 Conspicuous Consumption👗 Fashion Sociology
Branding that Means Business
by Matt Johnson • 2022
The psychology that turns brands into identities and the strategy for building one.
4.04
76
🎯 Brand Strategy🧠 Consumer Behavior🏷️ Brand Identity🌍 Cultural Branding🧪 Behavioral Economics
Branding that Means Business Summary
Branding that Means Business 94%
The psychology that turns brands into identities and the strategy for building one.
by Matt Johnson 2022
4.04
76 ratings
🎯 Brand Strategy🧠 Consumer Behavior🏷️ Brand Identity🌍 Cultural Branding🧪 Behavioral Economics
The Culting of Brands
by Douglas Atkin • 2005
Devoted brand tribes mirror actual cults: same belonging rituals, shared language, and clear enemies
3.76
275
🏘️ Brand Communities🧠 Cult Psychology🛒 Consumer Behavior💙 Brand Loyalty🎯 Brand Strategy
The Culting of Brands Summary
The Culting of Brands 94%
Devoted brand tribes mirror actual cults: same belonging rituals, shared language, and clear enemies
by Douglas Atkin 2005
3.76
275 ratings
🏘️ Brand Communities🧠 Cult Psychology🛒 Consumer Behavior💙 Brand Loyalty🎯 Brand Strategy
Clicks, Bricks & Brands
by Martin Lindstrom • 2001
Earning the loyalty of a $300 billion generation that decides what the whole family buys.
4.15
20
🧒 Youth Marketing🏢 Brand Management👃 Sensory Marketing💬 Peer Influence🌐 Virtual Economies
Clicks, Bricks & Brands Summary
Clicks, Bricks & Brands 94%
Earning the loyalty of a $300 billion generation that decides what the whole family buys.
by Martin Lindstrom 2001
4.15
20 ratings
🧒 Youth Marketing🏢 Brand Management👃 Sensory Marketing💬 Peer Influence🌐 Virtual Economies
The Culture Code
by Clotaire Rapaille • 2006
Every culture boils health, money, love down to a single unconscious word. Here are America's.
3.94
4k+
🧠 Consumer Psychology🌍 Cross-Cultural Marketing🔍 Unconscious Biases🇺🇸 American Identity📊 Brand Strategy
The Culture Code Summary
The Culture Code 94%
Every culture boils health, money, love down to a single unconscious word. Here are America's.
by Clotaire Rapaille 2006
3.94
4k+ ratings
🧠 Consumer Psychology🌍 Cross-Cultural Marketing🔍 Unconscious Biases🇺🇸 American Identity📊 Brand Strategy
YouthNation
by Matt Britton • 2015
Eighty million young Americans dismantled marketing, work, and ownership. Most brands never noticed.
4.06
18
🧒 Youth Marketing💻 Digital Marketing🔄 Sharing Economy🎪 Experience Economy📣 Influencer Marketing
YouthNation Summary
YouthNation 94%
Eighty million young Americans dismantled marketing, work, and ownership. Most brands never noticed.
by Matt Britton 2015
4.06
18 ratings
🧒 Youth Marketing💻 Digital Marketing🔄 Sharing Economy🎪 Experience Economy📣 Influencer Marketing
Brain Surfing
by Heather Lefevre • 2015
Marketing's top minds agree: empathy, agility, and culture beat data and planning every time.
4.16
233
🎯 Marketing Strategy🏗️ Brand Building🔍 Consumer Insights⚡ Agile Strategy🌍 Cultural Intelligence
Brain Surfing Summary
Brain Surfing 94%
Marketing's top minds agree: empathy, agility, and culture beat data and planning every time.
by Heather Lefevre 2015
4.16
233 ratings
🎯 Marketing Strategy🏗️ Brand Building🔍 Consumer Insights⚡ Agile Strategy🌍 Cultural Intelligence
Ogilvy on Advertising in the Digital Age
by Miles Young • 2019
Digital is a channel, not a discipline. The advertising laws that built Ogilvy still apply.
3.59
268
📱 Digital Marketing📊 Advertising Strategy🏗️ Brand Building💡 Meaning Creation🧠 Consumer Psychology
Ogilvy on Advertising in the Digital Age Summary
Ogilvy on Advertising in the Digital Age 94%
Digital is a channel, not a discipline. The advertising laws that built Ogilvy still apply.
by Miles Young 2019
3.59
268 ratings
📱 Digital Marketing📊 Advertising Strategy🏗️ Brand Building💡 Meaning Creation🧠 Consumer Psychology
Non Obvious Megatrends
by Rohit Bhargava • 2020
Most people see what's obvious. The five habits and one method for seeing what comes next.
3.56
351
📈 Trend Forecasting🔍 Pattern Recognition👁️ Attention Economy💚 Conscious Capitalism⚧️ Gender Fluidity
Non Obvious Megatrends Summary
Non Obvious Megatrends 94%
Most people see what's obvious. The five habits and one method for seeing what comes next.
by Rohit Bhargava 2020
3.56
351 ratings
📈 Trend Forecasting🔍 Pattern Recognition👁️ Attention Economy💚 Conscious Capitalism⚧️ Gender Fluidity
Unthinking
by Harry Beckwith • 2011
What really makes consumers buy: the invisible forces no focus group will ever reveal.
3.46
355
🧠 Consumer Psychology📊 Behavioral Economics🏗️ Brand Building📖 Brand Storytelling👁️ Attention Economy
Unthinking Summary
Unthinking 94%
What really makes consumers buy: the invisible forces no focus group will ever reveal.
by Harry Beckwith 2011
3.46
355 ratings
🧠 Consumer Psychology📊 Behavioral Economics🏗️ Brand Building📖 Brand Storytelling👁️ Attention Economy
Non-Obvious
by Rohit Bhargava • 2012
Trends are curated, not predicted: how to spot what's next by gathering what's already here.
3.53
1k+
🕵️ Trend Spotting🔭 Strategic Foresight🔀 Cross-Industry Thinking🧩 Sensemaking👁️ Attention Economics
Non-Obvious Summary
Non-Obvious 94%
Trends are curated, not predicted: how to spot what's next by gathering what's already here.
by Rohit Bhargava 2012
3.53
1k+ ratings
🕵️ Trend Spotting🔭 Strategic Foresight🔀 Cross-Industry Thinking🧩 Sensemaking👁️ Attention Economics
Call of the Mall
by Paco Underhill • 2004
Your local mall was engineered to keep you spending. A retail anthropologist maps exactly how.
3.63
1k+
🛒 Retail Anthropology🧠 Shopping Psychology🏬 Mall Culture🏗️ Retail Design🏪 Consumer Spaces
Call of the Mall Summary
Call of the Mall 94%
Your local mall was engineered to keep you spending. A retail anthropologist maps exactly how.
by Paco Underhill 2004
3.63
1k+ ratings
🛒 Retail Anthropology🧠 Shopping Psychology🏬 Mall Culture🏗️ Retail Design🏪 Consumer Spaces
This Is Marketing
by Seth Godin • 2018
Mass appeal is a trap. Pick the smallest audience you can truly change, and earn their attention.
3.92
18k+
🤝 Ethical Marketing🎯 Niche Audience📖 Brand Storytelling🗣️ Word Of Mouth👑 Status Dynamics
This Is Marketing Summary
This Is Marketing 94%
Mass appeal is a trap. Pick the smallest audience you can truly change, and earn their attention.
by Seth Godin 2018
3.92
18k+ ratings
🤝 Ethical Marketing🎯 Niche Audience📖 Brand Storytelling🗣️ Word Of Mouth👑 Status Dynamics
The Hero and the Outlaw
by Margaret Mark • 2001
The deepest brands play a role your customer already knows; here is the full cast.
4.13
947
🏛️ Brand Identity❤️ Emotional Branding📖 Brand Storytelling🧠 Jungian Psychology🏢 Corporate Culture
The Hero and the Outlaw Summary
The Hero and the Outlaw 93%
The deepest brands play a role your customer already knows; here is the full cast.
by Margaret Mark 2001
4.13
947 ratings
🏛️ Brand Identity❤️ Emotional Branding📖 Brand Storytelling🧠 Jungian Psychology🏢 Corporate Culture
The Silo Effect
by Gillian Tett • 2014
Sony, UBS, and the 2008 crash: one pattern explains them all. An anthropologist's diagnosis.
3.76
1k+
🏢 Organizational Culture🌍 Business Anthropology🧱 Silo Busting🤝 Cross Functional Teams📉 Financial Crises
The Silo Effect Summary
The Silo Effect 93%
Sony, UBS, and the 2008 crash: one pattern explains them all. An anthropologist's diagnosis.
by Gillian Tett 2014
3.76
1k+ ratings
🏢 Organizational Culture🌍 Business Anthropology🧱 Silo Busting🤝 Cross Functional Teams📉 Financial Crises
Marketing to Gen Z
by Jeff Fromm • 2018
The next consumer majority trusts peers over ads, speaks visually, and buys based on values.
3.78
121
🧬 Generational Marketing🧠 Consumer Behavior📱 Digital Marketing🎯 Brand Purpose📲 Social Media Strategy
Marketing to Gen Z Summary
Marketing to Gen Z 93%
The next consumer majority trusts peers over ads, speaks visually, and buys based on values.
by Jeff Fromm 2018
3.78
121 ratings
🧬 Generational Marketing🧠 Consumer Behavior📱 Digital Marketing🎯 Brand Purpose📲 Social Media Strategy
Authenticity
by James H. Gilmore • 2007
Everything sold is manufactured, including authenticity. The winners manage the perception of real.
3.69
222
🎟️ Experience Economy👁️ Brand Perception🎭 Perceived Authenticity🧠 Consumer Psychology🏛️ Business Philosophy
Authenticity Summary
Authenticity 93%
Everything sold is manufactured, including authenticity. The winners manage the perception of real.
by James H. Gilmore 2007
3.69
222 ratings
🎟️ Experience Economy👁️ Brand Perception🎭 Perceived Authenticity🧠 Consumer Psychology🏛️ Business Philosophy
Paid Attention
by Faris Yakob • 2015
Brands used to buy attention. Now they must earn it with myth, emotion, and ideas people share.
3.86
224
📢 Advertising Strategy🏗️ Brand Building⏳ Attention Economics🧠 Behavioral Economics🛒 Consumer Psychology
Paid Attention Summary
Paid Attention 93%
Brands used to buy attention. Now they must earn it with myth, emotion, and ideas people share.
by Faris Yakob 2015
3.86
224 ratings
📢 Advertising Strategy🏗️ Brand Building⏳ Attention Economics🧠 Behavioral Economics🛒 Consumer Psychology
Zconomy
by Jason Dorsey • 2020
Gen Z expects speed, values, and constant feedback from both employers and brands. Old rules break.
3.55
332
🧑‍🎤 Generational Marketing👥 Talent Management📱 Digital Natives🏢 Workplace Culture🔄 Feedback Culture
Zconomy Summary
Zconomy 93%
Gen Z expects speed, values, and constant feedback from both employers and brands. Old rules break.
by Jason Dorsey 2020
3.55
332 ratings
🧑‍🎤 Generational Marketing👥 Talent Management📱 Digital Natives🏢 Workplace Culture🔄 Feedback Culture
How To Start A Cult
by Jody Raynsford • 2021
Forget brand loyalty. Build a following so devoted your customers do the recruiting for you.
3.89
88
🏘️ Brand Communities🏕️ Tribal Marketing📍 Brand Positioning🧱 Community Building💛 Customer Loyalty
How To Start A Cult Summary
How To Start A Cult 93%
Forget brand loyalty. Build a following so devoted your customers do the recruiting for you.
by Jody Raynsford 2021
3.89
88 ratings
🏘️ Brand Communities🏕️ Tribal Marketing📍 Brand Positioning🧱 Community Building💛 Customer Loyalty
Fascinate
by Sally Hogshead • 2016
Your brand already has seven fascination triggers. Learn to use them before the goldfish wins.
3.89
712
📈 Brand Strategy🧠 Marketing Psychology⏳ Attention Economics🎭 Archetype Frameworks❤️ Emotional Branding
Fascinate Summary
Fascinate 93%
Your brand already has seven fascination triggers. Learn to use them before the goldfish wins.
by Sally Hogshead 2016
3.89
712 ratings
📈 Brand Strategy🧠 Marketing Psychology⏳ Attention Economics🎭 Archetype Frameworks❤️ Emotional Branding
33 Million People in the Room
by Juliette Powell • 2008
Turn your social network into a distribution channel, a talent pool, and a growth engine.
3.36
109
📱 Social Media Marketing🔄 Digital Transformation💎 Brand Authenticity👥 Community Building🦠 Viral Marketing
33 Million People in the Room Summary
33 Million People in the Room 93%
Turn your social network into a distribution channel, a talent pool, and a growth engine.
by Juliette Powell 2008
3.36
109 ratings
📱 Social Media Marketing🔄 Digital Transformation💎 Brand Authenticity👥 Community Building🦠 Viral Marketing
How Customers Think
by Gerald Zaltman • 2003
Ninety-five percent of buying is unconscious. Your surveys only interview the other five.
4.00
443
🧠 Consumer Psychology📊 Market Research🧪 Neuromarketing🏃 Embodied Cognition📖 Brand Storytelling
How Customers Think Summary
How Customers Think 93%
Ninety-five percent of buying is unconscious. Your surveys only interview the other five.
by Gerald Zaltman 2003
4.00
443 ratings
🧠 Consumer Psychology📊 Market Research🧪 Neuromarketing🏃 Embodied Cognition📖 Brand Storytelling
Look
by Christian Madsbjerg • 2023
Thinking without looking is guessing. Why the most insightful people observe before they analyze.
3.15
233
🏛️ Phenomenology🔍 Gestalt Psychology👁️ Ethnographic Observation🦴 Embodied Cognition🧠 Attention Management
Look Summary
Look 93%
Thinking without looking is guessing. Why the most insightful people observe before they analyze.
by Christian Madsbjerg 2023
3.15
233 ratings
🏛️ Phenomenology🔍 Gestalt Psychology👁️ Ethnographic Observation🦴 Embodied Cognition🧠 Attention Management
Rethinking Prestige Branding
by Wolfgang Schaefer • 2013
The new luxury does not sell scarcity; it builds missions and myths that people chase.
4.05
82
👜 Luxury Branding📖 Brand Storytelling🎯 Mission-Driven Brands🌐 Cultural Branding🧭 Brand Authenticity
Rethinking Prestige Branding Summary
Rethinking Prestige Branding 93%
The new luxury does not sell scarcity; it builds missions and myths that people chase.
by Wolfgang Schaefer 2013
4.05
82 ratings
👜 Luxury Branding📖 Brand Storytelling🎯 Mission-Driven Brands🌐 Cultural Branding🧭 Brand Authenticity
Decoding the New Consumer Mind
by Kit Yarrow • 2014
The consumer brain after digital: distracted, mistrustful, novelty-obsessed. How to win sales now.
3.76
325
🧠 Consumer Psychology📱 Digital Marketing❤️ Emotional Branding⏱️ Attention Economics📊 Behavioral Economics
Decoding the New Consumer Mind Summary
Decoding the New Consumer Mind 93%
The consumer brain after digital: distracted, mistrustful, novelty-obsessed. How to win sales now.
by Kit Yarrow 2014
3.76
325 ratings
🧠 Consumer Psychology📱 Digital Marketing❤️ Emotional Branding⏱️ Attention Economics📊 Behavioral Economics
Social Media Marketing
by Emi E Moriuchi • 2016
Consumers now run your marketing. A cross-cultural guide for leveraging what they create.
4.5
2
📱 Social Media Marketing📝 Content Marketing👥 User-Generated Content🤝 Consumer Trust🗣️ Word-Of-Mouth Marketing
Social Media Marketing Summary
Social Media Marketing 93%
Consumers now run your marketing. A cross-cultural guide for leveraging what they create.
by Emi E Moriuchi 2016
4.5
2 ratings
📱 Social Media Marketing📝 Content Marketing👥 User-Generated Content🤝 Consumer Trust🗣️ Word-Of-Mouth Marketing
The Hidden Psychology of Social Networks
by Joe Federer • 2020
The psychology that turns a scroll into a share: why network structure matters more than content.
4.00
85
🏷️ Social Media Marketing🎯 Brand Strategy💻 Digital Marketing🧬 Meme Theory🧠 Evolutionary Psychology
The Hidden Psychology of Social Networks Summary
The Hidden Psychology of Social Networks 93%
The psychology that turns a scroll into a share: why network structure matters more than content.
by Joe Federer 2020
4.00
85 ratings
🏷️ Social Media Marketing🎯 Brand Strategy💻 Digital Marketing🧬 Meme Theory🧠 Evolutionary Psychology
Cool
by Steven Quartz • 2015
Cool began as rebellion; now it runs the economy. Blame the brain's hidden status circuits.
3.60
225
🧠 Consumer Psychology📡 Social Signaling🏆 Status Dynamics💸 Neuroeconomics🧬 Evolutionary Psychology
Cool Summary
Cool 93%
Cool began as rebellion; now it runs the economy. Blame the brain's hidden status circuits.
by Steven Quartz 2015
3.60
225 ratings
🧠 Consumer Psychology📡 Social Signaling🏆 Status Dynamics💸 Neuroeconomics🧬 Evolutionary Psychology
Unconscious Branding
by Douglas Van Praet • 2012
The unconscious drives 95% of every purchase. The rules for reaching it, from neuroscience.
3.94
342
🧠 Neuromarketing🛒 Consumer Psychology🏷️ Brand Strategy🧬 Evolutionary Psychology🌀 Unconscious Influence
Unconscious Branding Summary
Unconscious Branding 93%
The unconscious drives 95% of every purchase. The rules for reaching it, from neuroscience.
by Douglas Van Praet 2012
3.94
342 ratings
🧠 Neuromarketing🛒 Consumer Psychology🏷️ Brand Strategy🧬 Evolutionary Psychology🌀 Unconscious Influence
How Ideas Spread
by Jonah Berger • 2014
We share things to signal who we are. That single insight unlocks why ideas spread.
3.70
378
🚀 Viral Marketing🛒 Consumer Psychology🗣️ Word Of Mouth💰 Behavioral Economics🌐 Social Networks
How Ideas Spread Summary
How Ideas Spread 93%
We share things to signal who we are. That single insight unlocks why ideas spread.
by Jonah Berger 2014
3.70
378 ratings
🚀 Viral Marketing🛒 Consumer Psychology🗣️ Word Of Mouth💰 Behavioral Economics🌐 Social Networks
Cultures and Organizations
by Geert Hofstede • 1993
Six cultural dimensions shape how nations work, lead, and trade; your MBA covered only one.
4.11
1k+
🏢 Cross-Cultural Management📊 Organizational Behavior🌍 National Culture🌐 Global Business🤝 Intercultural Competence
Cultures and Organizations Summary
Cultures and Organizations 93%
Six cultural dimensions shape how nations work, lead, and trade; your MBA covered only one.
by Geert Hofstede 1993
4.11
1k+ ratings
🏢 Cross-Cultural Management📊 Organizational Behavior🌍 National Culture🌐 Global Business🤝 Intercultural Competence
Fanocracy
by David Meerman Scott • 2020
Most companies chase transactions. The ones that build real communities of fans never have to.
3.64
356
🏗️ Community Building🤝 Relationship Marketing💛 Brand Loyalty✨ Authentic Branding💪 Employee Empowerment
Fanocracy Summary
Fanocracy 93%
Most companies chase transactions. The ones that build real communities of fans never have to.
by David Meerman Scott 2020
3.64
356 ratings
🏗️ Community Building🤝 Relationship Marketing💛 Brand Loyalty✨ Authentic Branding💪 Employee Empowerment
Customer Obsessed
by Eric Berridge • 2016
Customer experience fails in a silo. The fix spans design, data, diversity, and employee engagement.
3.21
48
🤝 Customer Experience👥 Employee Engagement📊 Data-Driven Business💻 Digital Transformation⚖️ Gender Diversity
Customer Obsessed Summary
Customer Obsessed 93%
Customer experience fails in a silo. The fix spans design, data, diversity, and employee engagement.
by Eric Berridge 2016
3.21
48 ratings
🤝 Customer Experience👥 Employee Engagement📊 Data-Driven Business💻 Digital Transformation⚖️ Gender Diversity
Rocket
by Michael J. Silverstein • 2015
Customer surveys do not create breakthroughs. Winning brands build advocates who sell for them.
3.37
54
📊 Brand Strategy🎯 Customer Loyalty📣 Brand Advocacy💥 Disruptive Innovation🧠 Consumer Psychology
Rocket Summary
Rocket 93%
Customer surveys do not create breakthroughs. Winning brands build advocates who sell for them.
by Michael J. Silverstein 2015
3.37
54 ratings
📊 Brand Strategy🎯 Customer Loyalty📣 Brand Advocacy💥 Disruptive Innovation🧠 Consumer Psychology
What You Do Is Who You Are
by Ben Horowitz • 2019
Your culture is what happens when the boss leaves the room. Here's how to design it.
4.00
8k+
🏢 Corporate Culture🚀 Founders🧠 Organizational Behavior🛡️ Psychological Safety🎨 Culture Design
What You Do Is Who You Are Summary
What You Do Is Who You Are 92%
Your culture is what happens when the boss leaves the room. Here's how to design it.
by Ben Horowitz 2019
4.00
8k+ ratings
🏢 Corporate Culture🚀 Founders🧠 Organizational Behavior🛡️ Psychological Safety🎨 Culture Design
The Power of Visual Storytelling
by Ekaterina Walter • 2014
The brain reads pictures 60,000 times faster than words. How to make your marketing stick.
3.67
287
📋 Content Marketing📱 Social Media Platforms📖 Brand Storytelling👁️ Attention Economy🧠 Cognitive Psychology
The Power of Visual Storytelling Summary
The Power of Visual Storytelling 92%
The brain reads pictures 60,000 times faster than words. How to make your marketing stick.
by Ekaterina Walter 2014
3.67
287 ratings
📋 Content Marketing📱 Social Media Platforms📖 Brand Storytelling👁️ Attention Economy🧠 Cognitive Psychology
We Are All Weird
by Seth Godin • 2011
The bell curve is stretching: normal is vanishing, and the edges now dominate commerce.
3.55
4k+
🎯 Niche Marketing🛒 Consumer Behavior🌍 Cultural Shifts💻 Digital Tribes🎨 Anti-Conformity
We Are All Weird Summary
We Are All Weird 92%
The bell curve is stretching: normal is vanishing, and the edges now dominate commerce.
by Seth Godin 2011
3.55
4k+ ratings
🎯 Niche Marketing🛒 Consumer Behavior🌍 Cultural Shifts💻 Digital Tribes🎨 Anti-Conformity
Different
by Youngme Moon • 2010
Why the world's most competitive markets deliver sameness, and the three ways to break free.
3.98
2k+
📈 Brand Strategy⚔️ Competitive Strategy🗂️ Category Design🧠 Consumer Psychology💸 Behavioral Economics
Different Summary
Different 92%
Why the world's most competitive markets deliver sameness, and the three ways to break free.
by Youngme Moon 2010
3.98
2k+ ratings
📈 Brand Strategy⚔️ Competitive Strategy🗂️ Category Design🧠 Consumer Psychology💸 Behavioral Economics
The Cult of the Luxury Brand
by Radha Chadha • 2006
A new social order built on handbags and logos: how Asia's luxury cult reshaped global desire.
3.94
119
💎 Luxury Branding💰 Conspicuous Consumption📡 Social Signaling🌏 Asian Consumer Culture🧠 Brand Psychology
The Cult of the Luxury Brand Summary
The Cult of the Luxury Brand 92%
A new social order built on handbags and logos: how Asia's luxury cult reshaped global desire.
by Radha Chadha 2006
3.94
119 ratings
💎 Luxury Branding💰 Conspicuous Consumption📡 Social Signaling🌏 Asian Consumer Culture🧠 Brand Psychology
Disruptive Marketing
by Geoffrey Colon • 2016
The old playbook is dead. What growth hackers and data punks know about navigating the new normal.
3.49
110
🏷️ Digital Marketing👀 Attention Economy🪴 Growth Hacking🎭 Hybrid Skill Sets🧪 Lean Methodology
Disruptive Marketing Summary
Disruptive Marketing 92%
The old playbook is dead. What growth hackers and data punks know about navigating the new normal.
by Geoffrey Colon 2016
3.49
110 ratings
🏷️ Digital Marketing👀 Attention Economy🪴 Growth Hacking🎭 Hybrid Skill Sets🧪 Lean Methodology
The Origin of Brands
by Al Ries • 2005
The market doesn't converge. It branches, and every branch is a brand you can own.
3.71
436
🧱 Brand Strategy🌱 Category Creation📍 Brand Positioning🏷️ Brand Naming👑 Market Leadership
The Origin of Brands Summary
The Origin of Brands 92%
The market doesn't converge. It branches, and every branch is a brand you can own.
by Al Ries 2005
3.71
436 ratings
🧱 Brand Strategy🌱 Category Creation📍 Brand Positioning🏷️ Brand Naming👑 Market Leadership
Marketing 3.0
by Philip Kotler • 2010
Marketing sold products, then won customers. The next era competes for meaning.
3.99
2k+
🏷️ Brand Strategy💝 Values-Driven Marketing🌍 Conscious Capitalism🤝 Corporate Social Responsibility🌱 Social Entrepreneurship
Marketing 3.0 Summary
Marketing 3.0 92%
Marketing sold products, then won customers. The next era competes for meaning.
by Philip Kotler 2010
3.99
2k+ ratings
🏷️ Brand Strategy💝 Values-Driven Marketing🌍 Conscious Capitalism🤝 Corporate Social Responsibility🌱 Social Entrepreneurship
Rebel Sell
by Joseph Heath • 2004
The counterculture's war on consumerism is the consumer economy's greatest weapon.
3.84
2k+
🛒 Consumer Culture🏆 Status Competition🔄 Counterculture Critique🎭 Cultural Capital🚫 Anti-Consumerism
Rebel Sell Summary
Rebel Sell 92%
The counterculture's war on consumerism is the consumer economy's greatest weapon.
by Joseph Heath 2004
3.84
2k+ ratings
🛒 Consumer Culture🏆 Status Competition🔄 Counterculture Critique🎭 Cultural Capital🚫 Anti-Consumerism
Marketing Rebellion
by Mark W. Schaefer • 2019
Your customers now control your marketing. Only the truly human companies survive.
4.20
479
🗳️ Consumer Empowerment🗣️ Word Of Mouth❤️ Brand Loyalty👥 Community Building🤝 Human-Centric Marketing
Marketing Rebellion Summary
Marketing Rebellion 92%
Your customers now control your marketing. Only the truly human companies survive.
by Mark W. Schaefer 2019
4.20
479 ratings
🗳️ Consumer Empowerment🗣️ Word Of Mouth❤️ Brand Loyalty👥 Community Building🤝 Human-Centric Marketing
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