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SoBrief

ريادة الأعمال ملخصات الكتب

كاشفرتايزنغ
بقلم درو إريك ويتمان • 2008
Ad agency psychology: write headlines that get read, copy that sells, and prices no one resists.
4.35
٢٬٠٠٠+
كاشفرتايزنغ الملخص
كاشفرتايزنغ
Ad agency psychology: write headlines that get read, copy that sells, and prices no one resists.
بقلم درو إريك ويتمان 2008 208 صفحة
4.35
٢٬٠٠٠+ تقييم
The Business of the 21st Century
بقلم Robert T. Kiyosaki • 2010
One business runs on relationships, not capital. Commit five years, and it pays for a lifetime.
3.87
١١٬٠٠٠+
The Business of the 21st Century الملخص
The Business of the 21st Century
One business runs on relationships, not capital. Commit five years, and it pays for a lifetime.
بقلم Robert T. Kiyosaki 2010 117 صفحة
3.87
١١٬٠٠٠+ تقييم
How Brands Grow
بقلم Byron Sharp • 2010
The empirical laws that reveal why big brands keep winning, and why loyalty programs rarely work.
4.16
٣٬٠٠٠+
How Brands Grow الملخص
How Brands Grow
The empirical laws that reveal why big brands keep winning, and why loyalty programs rarely work.
بقلم Byron Sharp 2010 228 صفحة
4.16
٣٬٠٠٠+ تقييم
Positioning
بقلم Al Ries • 1980
Better products lose. The marketing war is about owning a single, simple word in the brain.
4.04
١٨٬٠٠٠+
Positioning الملخص
Positioning
Better products lose. The marketing war is about owning a single, simple word in the brain.
بقلم Al Ries 1980 226 صفحة
4.04
١٨٬٠٠٠+ تقييم
Work Rules!
بقلم Laszlo Bock • 2015
A data-driven blueprint for hiring, pay, and culture from Google's former head of people operations.
4.13
١٦٬٠٠٠+
Work Rules! الملخص
Work Rules!
A data-driven blueprint for hiring, pay, and culture from Google's former head of people operations.
بقلم Laszlo Bock 2015 417 صفحة
4.13
١٦٬٠٠٠+ تقييم
طريقة الذئب
بقلم جوردان بلفورت • 2017
The closing system that runs on certainty, not charm, starting with the first four seconds.
3.95
٩٬٠٠٠+
طريقة الذئب الملخص
طريقة الذئب
The closing system that runs on certainty, not charm, starting with the first four seconds.
بقلم جوردان بلفورت 2017 240 صفحة
3.95
٩٬٠٠٠+ تقييم
Confessions of an Advertising Man
بقلم David Ogilvy • 2004
Entertaining ads rarely sell. Great ones make a concrete promise, then repeat it for decades.
4
٦٬٠٠٠+
Confessions of an Advertising Man الملخص
Confessions of an Advertising Man
Entertaining ads rarely sell. Great ones make a concrete promise, then repeat it for decades.
بقلم David Ogilvy 2004 208 صفحة
4
٦٬٠٠٠+ تقييم
The Startup Owner's Manual
بقلم Steve Blank • 2012
Every business plan is guesswork. Here is the systematic way to replace guesses with customer facts.
4.11
١٢٬٠٠٠+
The Startup Owner's Manual الملخص
The Startup Owner's Manual
Every business plan is guesswork. Here is the systematic way to replace guesses with customer facts.
بقلم Steve Blank 2012 608 صفحة
4.11
١٢٬٠٠٠+ تقييم
إدارة التسويق
بقلم فيليب كوتلر • 1967
Most companies think marketing is selling. It's not. Here is the complete discipline.
4.06
٦٬٠٠٠+
إدارة التسويق الملخص
إدارة التسويق
Most companies think marketing is selling. It's not. Here is the complete discipline.
بقلم فيليب كوتلر 1967 729 صفحة
4.06
٦٬٠٠٠+ تقييم
تداول الانتباه اليومي
بقلم غاري فاينرتشاك • 2024
Forget followers. Create content algorithms reward, then put money only behind what already works.
4.18
١٬٠٠٠+
تداول الانتباه اليومي الملخص
تداول الانتباه اليومي
Forget followers. Create content algorithms reward, then put money only behind what already works.
بقلم غاري فاينرتشاك 2024 272 صفحة
4.18
١٬٠٠٠+ تقييم
Duct Tape Marketing Revised and Updated
بقلم John Jantsch • 2006
Replace random marketing with a staged system: attract ideal clients through education, not chasing.
3.94
٢٬٠٠٠+
Duct Tape Marketing Revised and Updated الملخص
Duct Tape Marketing Revised and Updated
Replace random marketing with a staged system: attract ideal clients through education, not chasing.
بقلم John Jantsch 2006 304 صفحة
3.94
٢٬٠٠٠+ تقييم
Hook Point
بقلم Brendan Kane • 2020
Three seconds to grab attention before the scroll. A system for hooks that actually stop thumbs.
3.49
١٬٠٠٠+
Hook Point الملخص
Hook Point
Three seconds to grab attention before the scroll. A system for hooks that actually stop thumbs.
بقلم Brendan Kane 2020 304 صفحة
3.49
١٬٠٠٠+ تقييم
Radical Candor
بقلم Kim Malone Scott • 2017
Good bosses care. Great bosses also confront. The framework that makes both possible.
4.05
٥٨٬٠٠٠+
Radical Candor الملخص
Radical Candor
Good bosses care. Great bosses also confront. The framework that makes both possible.
بقلم Kim Malone Scott 2017 404 صفحة
4.05
٥٨٬٠٠٠+ تقييم
فجوة العلامة التجارية
بقلم مارتي نيوماير • 2003
Brands stumble not on bad strategy or poor design, but on the gap no one manages.
3.98
٥٬٠٠٠+
فجوة العلامة التجارية الملخص
فجوة العلامة التجارية
Brands stumble not on bad strategy or poor design, but on the gap no one manages.
بقلم مارتي نيوماير 2003
3.98
٥٬٠٠٠+ تقييم
Oversubscribed
بقلم Daniel Priestley • 2015
When demand exceeds supply, you set the price. Here is the playbook for getting there.
4.19
٢٬٠٠٠+
Oversubscribed الملخص
Oversubscribed
When demand exceeds supply, you set the price. Here is the playbook for getting there.
بقلم Daniel Priestley 2015 224 صفحة
4.19
٢٬٠٠٠+ تقييم
قانون النجاح: في ستة عشر درساً
بقلم نابليون هيل • 2004
Carnegie, Ford, and Edison shared a mental code. Hill spent two decades extracting its sixteen laws.
4.32
١٣٬٠٠٠+
قانون النجاح: في ستة عشر درساً الملخص
قانون النجاح: في ستة عشر درساً
Carnegie, Ford, and Edison shared a mental code. Hill spent two decades extracting its sixteen laws.
بقلم نابليون هيل 2004 1035 صفحة
4.32
١٣٬٠٠٠+ تقييم
بدون سيناريو
بقلم إم جيه ديماركو • 2017
Replace your salary with a business that earns while you sleep and never asks permission.
4.40
٤٬٠٠٠+
بدون سيناريو الملخص
بدون سيناريو
Replace your salary with a business that earns while you sleep and never asks permission.
بقلم إم جيه ديماركو 2017 432 صفحة
4.40
٤٬٠٠٠+ تقييم
The Strategy and Tactics of Pricing
بقلم Thomas T. Nagle • 1986
Why cost-plus pricing fails: it overprices weak markets and leaves profit in strong ones.
4.08
٥٠٠+
The Strategy and Tactics of Pricing الملخص
The Strategy and Tactics of Pricing
Why cost-plus pricing fails: it overprices weak markets and leaves profit in strong ones.
بقلم Thomas T. Nagle 1986 352 صفحة
4.08
٥٠٠+ تقييم
شركة من شخص واحد
بقلم بول جارفيس • 2019
Growth is not the goal. The playbook for a deliberately small, fiercely profitable business.
3.91
٦٬٠٠٠+
شركة من شخص واحد الملخص
شركة من شخص واحد
Growth is not the goal. The playbook for a deliberately small, fiercely profitable business.
بقلم بول جارفيس 2019
3.91
٦٬٠٠٠+ تقييم
أوجيلفي عن الإعلان
بقلم ديفيد أوجيلفي • 1985
Your headline is 90% of your budget. A master adman's craft rules for making every word sell.
4.15
١١٬٠٠٠+
أوجيلفي عن الإعلان الملخص
أوجيلفي عن الإعلان
Your headline is 90% of your budget. A master adman's craft rules for making every word sell.
بقلم ديفيد أوجيلفي 1985 224 صفحة
4.15
١١٬٠٠٠+ تقييم
الكتاب الأحمر الصغير للبيع
بقلم جيفري جيتومر • 2004
Build a personal brand, kill cold calling, and let social proof close your deals.
3.91
١٠٬٠٠٠+
الكتاب الأحمر الصغير للبيع الملخص
الكتاب الأحمر الصغير للبيع
Build a personal brand, kill cold calling, and let social proof close your deals.
بقلم جيفري جيتومر 2004 230 صفحة
3.91
١٠٬٠٠٠+ تقييم
التوسع
بقلم فيرن هارنيش • 2014
The scaling playbook: why cash speed and meeting rhythm matter more than the next big sale.
4.16
٦٬٠٠٠+
التوسع الملخص
التوسع
The scaling playbook: why cash speed and meeting rhythm matter more than the next big sale.
بقلم فيرن هارنيش 2014 272 صفحة
4.16
٦٬٠٠٠+ تقييم
لا يكفي أبدًا
بقلم أندرو ويلكينسون • 2024
The barista who became a billionaire, then learned he had blown right past contentment.
4.38
٤٬٠٠٠+
لا يكفي أبدًا الملخص
لا يكفي أبدًا
The barista who became a billionaire, then learned he had blown right past contentment.
بقلم أندرو ويلكينسون 2024 288 صفحة
4.38
٤٬٠٠٠+ تقييم
ألف طريقة لكسب 1000 دولار
بقلم إف.سي. مينيكر • 2010
The encyclopedia of small ventures: how to start a business from whatever you already do well.
4.01
٤٢٠
ألف طريقة لكسب 1000 دولار الملخص
ألف طريقة لكسب 1000 دولار
The encyclopedia of small ventures: how to start a business from whatever you already do well.
بقلم إف.سي. مينيكر 2010 410 صفحة
4.01
٤٢٠ تقييم
الإطلاق
بقلم جيف ووكر • 2014
The launch formula that compresses a year of sales into one week, no existing audience required.
3.99
٤٬٠٠٠+
الإطلاق الملخص
الإطلاق
The launch formula that compresses a year of sales into one week, no existing audience required.
بقلم جيف ووكر 2014 206 صفحة
3.99
٤٬٠٠٠+ تقييم
كتاب الاستثمار في العقارات المؤجرة
بقلم براندون تيرنر • 2015
The buy-and-hold playbook: how to find, fund, and manage rental properties that actually make money.
4.37
٧٬٠٠٠+
كتاب الاستثمار في العقارات المؤجرة الملخص
كتاب الاستثمار في العقارات المؤجرة
The buy-and-hold playbook: how to find, fund, and manage rental properties that actually make money.
بقلم براندون تيرنر 2015 347 صفحة
4.37
٧٬٠٠٠+ تقييم
أسرار الخبراء
بقلم راسل برانسون • 2017
One webinar script that builds a paying movement: tell three stories, then ask four questions.
4.24
٤٬٠٠٠+
أسرار الخبراء الملخص
أسرار الخبراء
One webinar script that builds a paying movement: tell three stories, then ask four questions.
بقلم راسل برانسون 2017 302 صفحة
4.24
٤٬٠٠٠+ تقييم
Epic Content Marketing
بقلم Joe Pulizzi • 2013
The publishing playbook: stop interrupting, start teaching, and make customers seek you out.
3.96
١٬٠٠٠+
Epic Content Marketing الملخص
Epic Content Marketing
The publishing playbook: stop interrupting, start teaching, and make customers seek you out.
بقلم Joe Pulizzi 2013 332 صفحة
3.96
١٬٠٠٠+ تقييم
عادات المليون دولار
بقلم براين تريسي • 1999
The specific routines that predict your income, and how to lock them in so they stick.
4.00
٣٬٠٠٠+
عادات المليون دولار الملخص
عادات المليون دولار
The specific routines that predict your income, and how to lock them in so they stick.
بقلم براين تريسي 1999 293 صفحة
4.00
٣٬٠٠٠+ تقييم
Sell or Be Sold
بقلم Grant Cardone • 1998
Everyone is in sales, whether they know it or not. The unapologetic guide to winning.
4.05
٨٬٠٠٠+
Sell or Be Sold الملخص
Sell or Be Sold
Everyone is in sales, whether they know it or not. The unapologetic guide to winning.
بقلم Grant Cardone 1998 256 صفحة
4.05
٨٬٠٠٠+ تقييم
The Daily Trading Coach
بقلم Brett N. Steenbarger • 2009
101 daily lessons to turn your mind into your best trading tool, one morning at a time.
4.20
٤٤٦
The Daily Trading Coach الملخص
The Daily Trading Coach
101 daily lessons to turn your mind into your best trading tool, one morning at a time.
بقلم Brett N. Steenbarger 2009 368 صفحة
4.20
٤٤٦ تقييم
Sales EQ
بقلم Jeb Blount • 2017
The deal is won or lost before the spreadsheet opens. The psychology that decides complex sales.
4.28
١٬٠٠٠+
Sales EQ الملخص
Sales EQ
The deal is won or lost before the spreadsheet opens. The psychology that decides complex sales.
بقلم Jeb Blount 2017 320 صفحة
4.28
١٬٠٠٠+ تقييم
كاشفرتايزنغ
بقلم درو إريك ويتمان • 2008
Eight primal desires drive every purchase. The ad psychology playbook for tapping each one.
4.35
٢٬٠٠٠+
كاشفرتايزنغ الملخص
كاشفرتايزنغ
Eight primal desires drive every purchase. The ad psychology playbook for tapping each one.
بقلم درو إريك ويتمان 2008 208 صفحة
4.35
٢٬٠٠٠+ تقييم
Jab, Jab, Jab, Right Hook
بقلم Gary Vaynerchuk • 2013
Three value posts for every ask: the platform-by-platform craft of social media.
3.95
٩٬٠٠٠+
Jab, Jab, Jab, Right Hook الملخص
Jab, Jab, Jab, Right Hook
Three value posts for every ask: the platform-by-platform craft of social media.
بقلم Gary Vaynerchuk 2013 195 صفحة
3.95
٩٬٠٠٠+ تقييم
The Luxury Strategy
بقلم Jean-Noël Kapferer • 2008
High prices increase desire, scarcity beats availability, and the customer is never king.
4.24
٥٠٠+
The Luxury Strategy الملخص
The Luxury Strategy
High prices increase desire, scarcity beats availability, and the customer is never king.
بقلم Jean-Noël Kapferer 2008 384 صفحة
4.24
٥٠٠+ تقييم
Secrets of Closing the Sale
بقلم Zig Ziglar • 1984
Objections reveal the path to yes: a question-based method for closing with integrity.
4.16
١٠٬٠٠٠+
Secrets of Closing the Sale الملخص
Secrets of Closing the Sale
Objections reveal the path to yes: a question-based method for closing with integrity.
بقلم Zig Ziglar 1984 416 صفحة
4.16
١٠٬٠٠٠+ تقييم
كيف تجني بضعة مليارات من الدولارات
بقلم براد جاكوبز • 2024
Ride a megatrend, buy companies, and hire people smarter than you. A billionaire's formula.
3.93
٢٬٠٠٠+
كيف تجني بضعة مليارات من الدولارات الملخص
كيف تجني بضعة مليارات من الدولارات
Ride a megatrend, buy companies, and hire people smarter than you. A billionaire's formula.
بقلم براد جاكوبز 2024 272 صفحة
3.93
٢٬٠٠٠+ تقييم
الظاهرة اليهودية
بقلم ستيفن سيلبيغر • 2000
A culture's seven principles for creating lasting wealth, and why they work for outsiders too.
3.98
٣٩٠
الظاهرة اليهودية الملخص
الظاهرة اليهودية
A culture's seven principles for creating lasting wealth, and why they work for outsiders too.
بقلم ستيفن سيلبيغر 2000 256 صفحة
3.98
٣٩٠ تقييم
اللعبة اللانهائية
بقلم سايمون سينك • 2017
Winning is a fiction. The companies that survive decades chase a purpose, not a finish line.
4.16
٢٩٬٠٠٠+
اللعبة اللانهائية الملخص
اللعبة اللانهائية
Winning is a fiction. The companies that survive decades chase a purpose, not a finish line.
بقلم سايمون سينك 2017 251 صفحة
4.16
٢٩٬٠٠٠+ تقييم
قاعدة الـ 10 أضعاف
بقلم غرانت كاردون • 2011
Why your targets are too small and your effort too weak: the discipline of multiplying both by ten.
3.93
٣٠٬٠٠٠+
قاعدة الـ 10 أضعاف الملخص
قاعدة الـ 10 أضعاف
Why your targets are too small and your effort too weak: the discipline of multiplying both by ten.
بقلم غرانت كاردون 2011 256 صفحة
3.93
٣٠٬٠٠٠+ تقييم
هذا هو التسويق
بقلم سيث غودين • 2018
Mass appeal is a trap. Pick the smallest audience you can truly change, and earn their attention.
3.92
١٧٬٠٠٠+
هذا هو التسويق الملخص
هذا هو التسويق
Mass appeal is a trap. Pick the smallest audience you can truly change, and earn their attention.
بقلم سيث غودين 2018 288 صفحة
3.92
١٧٬٠٠٠+ تقييم
Why We Buy
بقلم Paco Underhill • 1999
The hidden choreography of shoppers, decoded from thousands of hours of store video.
3.88
١٣٬٠٠٠+
Why We Buy الملخص
Why We Buy
The hidden choreography of shoppers, decoded from thousands of hours of store video.
بقلم Paco Underhill 1999 256 صفحة
3.88
١٣٬٠٠٠+ تقييم
مجلة النجاح فكّر وازدد ثراءً
بقلم نابليون هيل • 1937
One written goal, read with emotion twice a day, backed by persistence that outlasts every failure.
4.16
٣٠٠٬٠٠٠+
مجلة النجاح فكّر وازدد ثراءً الملخص
مجلة النجاح فكّر وازدد ثراءً
One written goal, read with emotion twice a day, backed by persistence that outlasts every failure.
بقلم نابليون هيل 1937 160 صفحة
4.16
٣٠٠٬٠٠٠+ تقييم
The Six Disciplines of Strategic Thinking
بقلم Michael D. Watkins • 2024
Spotting threats before competitors do isn't a gift; six trainable mental skills drive it.
3.88
٥٠٠+
The Six Disciplines of Strategic Thinking الملخص
The Six Disciplines of Strategic Thinking
Spotting threats before competitors do isn't a gift; six trainable mental skills drive it.
بقلم Michael D. Watkins 2024 192 صفحة
3.88
٥٠٠+ تقييم
Choose Your Enemies Wisely
بقلم Patrick Bet-David • 2023
Most plans ignore the one factor that drives everything: the enemy you choose.
4.30
١٬٠٠٠+
Choose Your Enemies Wisely الملخص
Choose Your Enemies Wisely
Most plans ignore the one factor that drives everything: the enemy you choose.
بقلم Patrick Bet-David 2023 304 صفحة
4.30
١٬٠٠٠+ تقييم
سبرينت
بقلم جيك ناب • 2016
The five-day sprint that replaces endless debate with sketch, decide, prototype, and test.
4.18
٢٣٬٠٠٠+
سبرينت الملخص
سبرينت
The five-day sprint that replaces endless debate with sketch, decide, prototype, and test.
بقلم جيك ناب 2016 274 صفحة
4.18
٢٣٬٠٠٠+ تقييم
This Is Strategy
بقلم Seth Godin • 2024
The best strategies don't wrestle the system. They let the system do the work.
3.54
٥٠٠+
This Is Strategy الملخص
This Is Strategy
The best strategies don't wrestle the system. They let the system do the work.
بقلم Seth Godin 2024 256 صفحة
3.54
٥٠٠+ تقييم
اختراق النمو
بقلم شون إليس • 2017
Build a team that runs 30 growth experiments a week; here is the structure and process.
4.11
٥٬٠٠٠+
اختراق النمو الملخص
اختراق النمو
Build a team that runs 30 growth experiments a week; here is the structure and process.
بقلم شون إليس 2017 320 صفحة
4.11
٥٬٠٠٠+ تقييم
High Growth Handbook
بقلم Elad Gil • 2018
The playbook for scaling from ten to ten thousand without the usual breakdowns.
4.08
٢٬٠٠٠+
High Growth Handbook الملخص
High Growth Handbook
The playbook for scaling from ten to ten thousand without the usual breakdowns.
بقلم Elad Gil 2018 344 صفحة
4.08
٢٬٠٠٠+ تقييم
One to Many
بقلم Jason Fladlien • 2018
Most webinars fail because they teach. The four-stage sequence that sells instead.
4.53
١٦٠
One to Many الملخص
One to Many
Most webinars fail because they teach. The four-stage sequence that sells instead.
بقلم Jason Fladlien 2018 348 صفحة
4.53
١٦٠ تقييم
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