تصميم

يُشكّل التصميم الرائع كل جانب من جوانب عالمنا، بدءًا من الواجهات الرقمية التي نستخدمها يوميًا وصولًا إلى العمليات الإبداعية التي تدفع الابتكار وحل المشكلات. تستكشف هذه الكتب المبادئ والمنهجيات والقوة التحويلية للتفكير التصميمي عبر مختلف التخصصات، وتقدم أطرًا عملية وإلهامًا لابتكار حلول أكثر بديهية وذات معنى ومتمحورة حول الإنسان.

تصميم ملخصات الكتب

Gamification by Design

بقلم Gabe Zichermann • 2011

Why most badges fail: the motivation design that turns app users into players.

3.65

٤٩٠

🎮 Gamification ⚙️ Game Mechanics 🧠 Player Motivation 🔬 Behavioral Design 🌊 Flow Psychology

Gamification by Design

Why most badges fail: the motivation design that turns app users into players.

بقلم Gabe Zichermann 2011 182 صفحة

3.65

٤٩٠ تقييم

🎮 Gamification ⚙️ Game Mechanics 🧠 Player Motivation 🔬 Behavioral Design 🌊 Flow Psychology

رسم الرأس واليدين

بقلم أندرو لوميس • 1956

A sphere-based approach that taught illustrators to draw heads with real volume, from imagination.

4.23

٦٬٠٠٠+

🎨 Portrait Drawing 📐 Figure Drawing 🧱 Head Construction 🖐️ Hand Drawing 🏛️ Academic Art Instruction

رسم الرأس واليدين

A sphere-based approach that taught illustrators to draw heads with real volume, from imagination.

بقلم أندرو لوميس 1956 154 صفحة

4.23

٦٬٠٠٠+ تقييم

🎨 Portrait Drawing 📐 Figure Drawing 🧱 Head Construction 🖐️ Hand Drawing 🏛️ Academic Art Instruction

Small Data

بقلم Martin Lindstrom • 2016

Why a boy's scuffed skate shoes revealed what mountains of consumer data missed.

3.78

٢٬٠٠٠+

🧠 Consumer Psychology 👀 Ethnographic Observation 📖 Brand Storytelling 💖 Emotional Branding 🌍 Cultural Imbalances

Small Data

Why a boy's scuffed skate shoes revealed what mountains of consumer data missed.

بقلم Martin Lindstrom 2016 256 صفحة

3.78

٢٬٠٠٠+ تقييم

🧠 Consumer Psychology 👀 Ethnographic Observation 📖 Brand Storytelling 💖 Emotional Branding 🌍 Cultural Imbalances

Site Reliability Engineering

بقلم Betsy Beyer • 2016

Google stopped chasing perfect uptime. Its teams got failure budgets, and innovation surged.

4.21

٢٬٠٠٠+

🏗️ Site Reliability 🔄 Devops Practices 📜 Infrastructure As Code 📋 Blameless Postmortems 👀 Observability

Site Reliability Engineering

Google stopped chasing perfect uptime. Its teams got failure budgets, and innovation surged.

بقلم Betsy Beyer 2016 550 صفحة

4.21

٢٬٠٠٠+ تقييم

🏗️ Site Reliability 🔄 Devops Practices 📜 Infrastructure As Code 📋 Blameless Postmortems 👀 Observability

Presentation Zen Design

بقلم Garr Reynolds • 2009

Slides packed with text bore audiences. Better visuals, type, and space make them pay attention.

4.19

١٬٠٠٠+

🖥️ Presentation Design 🎬 Visual Storytelling 📊 Data Visualization 🔤 Typography ✨ Simplicity In Design

Presentation Zen Design

Slides packed with text bore audiences. Better visuals, type, and space make them pay attention.

بقلم Garr Reynolds 2009 240 صفحة

4.19

١٬٠٠٠+ تقييم

🖥️ Presentation Design 🎬 Visual Storytelling 📊 Data Visualization 🔤 Typography ✨ Simplicity In Design

Shoe Dog

بقلم Phil Knight • 2016

A $35 logo, a waffle iron, a $25 million bill: the chaotic birth of Nike.

4.46

٣٠٠٬٠٠٠+

👟 Sports Business 🏗️ Brand Origin Stories 📖 Founder Memoirs 🤹 Misfit Teams 💸 Bootstrapping

Shoe Dog

A $35 logo, a waffle iron, a $25 million bill: the chaotic birth of Nike.

بقلم Phil Knight 2016 400 صفحة

4.46

٣٠٠٬٠٠٠+ تقييم

👟 Sports Business 🏗️ Brand Origin Stories 📖 Founder Memoirs 🤹 Misfit Teams 💸 Bootstrapping

Visual Hammer

بقلم Laura Ries • 2012

The emotional brain doesn't read. It sees. The brands that understand this rule the market.

3.88

١٦١

🎯 Brand Strategy 👁️ Visual Branding ❤️ Emotional Branding 🔀 Differentiation 📍 Positioning School

Visual Hammer

The emotional brain doesn't read. It sees. The brands that understand this rule the market.

بقلم Laura Ries 2012 211 صفحة

3.88

١٦١ تقييم

🎯 Brand Strategy 👁️ Visual Branding ❤️ Emotional Branding 🔀 Differentiation 📍 Positioning School

Mapping Experiences

بقلم James Kalbach • 2015

One diagram that puts customer actions and business processes on one page: the gaps become obvious.

4.11

٥٠٠+

🗺️ Experience Mapping 🛠️ Service Design 💼 Jobs To Be Done 🧠 Mental Models 💡 Design Thinking

Mapping Experiences

One diagram that puts customer actions and business processes on one page: the gaps become obvious.

بقلم James Kalbach 2015 379 صفحة

4.11

٥٠٠+ تقييم

🗺️ Experience Mapping 🛠️ Service Design 💼 Jobs To Be Done 🧠 Mental Models 💡 Design Thinking

The Project50

بقلم Tom Peters • 1999

Turn any project into art: the contrarian rules for stunning, revolutionary, indispensable work.

4.04

٢٤٧

📋 Project Management 💡 Innovation Culture 🛠️ Rapid Prototyping 🤝 Stakeholder Buy-In 👤 User Experience

The Project50

Turn any project into art: the contrarian rules for stunning, revolutionary, indispensable work.

بقلم Tom Peters 1999

4.04

٢٤٧ تقييم

📋 Project Management 💡 Innovation Culture 🛠️ Rapid Prototyping 🤝 Stakeholder Buy-In 👤 User Experience

Measuring the User Experience

بقلم Thomas Tullis • 2008

Three metrics that show exactly where users get stuck: task success, time, and errors.

4.08

٥٠٠+

📏 Ux Metrics 🧪 Usability Testing 🔬 Ux Research 📊 Quantitative Methods 📈 Data Visualization

Measuring the User Experience

Three metrics that show exactly where users get stuck: task success, time, and errors.

بقلم Thomas Tullis 2008 320 صفحة

4.08

٥٠٠+ تقييم

📏 Ux Metrics 🧪 Usability Testing 🔬 Ux Research 📊 Quantitative Methods 📈 Data Visualization

The Gamer's Brain

بقلم Celia Hodent • 2017

Your player's brain is a flawed, distracted survival machine. Good UX starts there.

4.29

٢٣١

🎮 Game Ux 🧠 Player Psychology 🧩 Cognitive Load 💎 Intrinsic Motivation 🔬 User Research

The Gamer's Brain

Your player's brain is a flawed, distracted survival machine. Good UX starts there.

بقلم Celia Hodent 2017 272 صفحة

4.29

٢٣١ تقييم

🎮 Game Ux 🧠 Player Psychology 🧩 Cognitive Load 💎 Intrinsic Motivation 🔬 User Research

Modern Software Engineering

بقلم David Farley • 2021

Software is not a craft; it's a science. The discipline that turns teams into learning machines.

4.16

١٬٠٠٠+

🔬 Scientific Engineering 🔄 Continuous Delivery 🔁 Feedback Loops 🧱 Modularity 🧪 Testability

Modern Software Engineering

Software is not a craft; it's a science. The discipline that turns teams into learning machines.

بقلم David Farley 2021 256 صفحة

4.16

١٬٠٠٠+ تقييم

🔬 Scientific Engineering 🔄 Continuous Delivery 🔁 Feedback Loops 🧱 Modularity 🧪 Testability

The Little Dictionary of Fashion

بقلم Christian Dior • 1954

Fashion is the enemy of style. A couture master's principles for dressing yourself instead.

4.01

١٬٠٠٠+

🧥 Personal Style 📖 Fashion Fundamentals ⏳ Timeless Style 🇫🇷 French Fashion 🎀 Midcentury Fashion

The Little Dictionary of Fashion

Fashion is the enemy of style. A couture master's principles for dressing yourself instead.

بقلم Christian Dior 1954 128 صفحة

4.01

١٬٠٠٠+ تقييم

🧥 Personal Style 📖 Fashion Fundamentals ⏳ Timeless Style 🇫🇷 French Fashion 🎀 Midcentury Fashion

Management 3.0

بقلم Jurgen Appelo • 2010

Software teams are complex systems. Manage them like machines and your agile rollout stalls.

4.15

٢٬٠٠٠+

🔄 Agile Management 🕸️ Systems Thinking 🧩 Self-Organizing Teams 🏗️ Organizational Design 🌊 Adaptive Leadership

Management 3.0

Software teams are complex systems. Manage them like machines and your agile rollout stalls.

بقلم Jurgen Appelo 2010 621 صفحة

4.15

٢٬٠٠٠+ تقييم

🔄 Agile Management 🕸️ Systems Thinking 🧩 Self-Organizing Teams 🏗️ Organizational Design 🌊 Adaptive Leadership

Designing Games

بقلم Tynan Sylvester • 2013

Build games as emotion machines: a systems guide to rules, choices, and difficulty.

4.47

٥٠٠+

🎮 Game Design 🧠 Player Psychology 🔄 Iterative Design 🔗 Systems Thinking 📖 Narrative Design

Designing Games

Build games as emotion machines: a systems guide to rules, choices, and difficulty.

بقلم Tynan Sylvester 2013 413 صفحة

4.47

٥٠٠+ تقييم

🎮 Game Design 🧠 Player Psychology 🔄 Iterative Design 🔗 Systems Thinking 📖 Narrative Design

Making Things Happen

بقلم Scott Berkun • 2001

The project manager's real work: balancing opposites that can't be balanced, and delivering anyway.

3.97

٥٬٠٠٠+

🧱 Project Management 💻 Software Development 💬 Communication Skills 🤝 Team Dynamics 🔄 Iterative Design

Making Things Happen

The project manager's real work: balancing opposites that can't be balanced, and delivering anyway.

بقلم Scott Berkun 2001 408 صفحة

3.97

٥٬٠٠٠+ تقييم

🧱 Project Management 💻 Software Development 💬 Communication Skills 🤝 Team Dynamics 🔄 Iterative Design

Fashion Brands

بقلم Mark Tungate • 2005

Clothes are secondary. The brand is the product, sold long before you enter the store.

3.90

٢٦٧

👗 Fashion Branding 🛍️ Consumer Desire 📈 Fashion Trends 🏬 Retail Experience 🌟 Celebrity Culture

Fashion Brands

Clothes are secondary. The brand is the product, sold long before you enter the store.

بقلم Mark Tungate 2005 272 صفحة

3.90

٢٦٧ تقييم

👗 Fashion Branding 🛍️ Consumer Desire 📈 Fashion Trends 🏬 Retail Experience 🌟 Celebrity Culture

A More Beautiful Question

بقلم Warren Berger • 2014

Innovators share one habit: they question like children. A method for reclaiming that lost skill.

3.96

٦٬٠٠٠+

🧩 Creative Problem Solving 🎨 Design Thinking 🏢 Organizational Innovation 📚 Inquiry-Based Learning 🪞 Reflective Practice

A More Beautiful Question

Innovators share one habit: they question like children. A method for reclaiming that lost skill.

بقلم Warren Berger 2014 272 صفحة

3.96

٦٬٠٠٠+ تقييم

🧩 Creative Problem Solving 🎨 Design Thinking 🏢 Organizational Innovation 📚 Inquiry-Based Learning 🪞 Reflective Practice

Tidy First?

بقلم Kent Beck • 2023

Software cost is coupling, and tidying is an investment: when to do it, when to ship.

3.92

١٬٠٠٠+

🛠️ Software Design 🔧 Refactoring Techniques ✨ Code Quality 🔗 Coupling And Cohesion 📐 Incremental Design

Tidy First?

Software cost is coupling, and tidying is an investment: when to do it, when to ship.

بقلم Kent Beck 2023 122 صفحة

3.92

١٬٠٠٠+ تقييم

🛠️ Software Design 🔧 Refactoring Techniques ✨ Code Quality 🔗 Coupling And Cohesion 📐 Incremental Design

The Employee Experience Advantage

بقلم Jacob Morgan • 2017

4x profit, 40% less turnover: the data behind treating employees as customers, not workers.

3.83

٤٣٢

🧑‍💼 Talent Management 🏢 Workplace Culture 🏗️ Organizational Design 🤝 Employee Engagement 📊 People Analytics

The Employee Experience Advantage

4x profit, 40% less turnover: the data behind treating employees as customers, not workers.

بقلم Jacob Morgan 2017 304 صفحة

3.83

٤٣٢ تقييم

🧑‍💼 Talent Management 🏢 Workplace Culture 🏗️ Organizational Design 🤝 Employee Engagement 📊 People Analytics

Jab, Jab, Jab, Right Hook

بقلم Gary Vaynerchuk • 2013

Give value long before you sell, and make every post feel native to its platform.

3.95

٩٬٠٠٠+

📲 Social Media Marketing 📋 Content Strategy 📖 Brand Storytelling 🤝 Community Engagement 🎨 Visual Branding

Jab, Jab, Jab, Right Hook

Give value long before you sell, and make every post feel native to its platform.

بقلم Gary Vaynerchuk 2013 195 صفحة

3.95

٩٬٠٠٠+ تقييم

📲 Social Media Marketing 📋 Content Strategy 📖 Brand Storytelling 🤝 Community Engagement 🎨 Visual Branding

Branding

بقلم Michael Johnson • 2016

Why most brands look the same and the disciplined process that makes yours the exception.

4.32

٢٩٤

🧭 Brand Strategy 🎨 Visual Identity Design 🏷️ Brand Naming 💻 Digital Branding 🌍 Global Branding

Branding

Why most brands look the same and the disciplined process that makes yours the exception.

بقلم Michael Johnson 2016 320 صفحة

4.32

٢٩٤ تقييم

🧭 Brand Strategy 🎨 Visual Identity Design 🏷️ Brand Naming 💻 Digital Branding 🌍 Global Branding

One Plus One Equals Three

بقلم Dave Trott • 2015

From an ad legend: reframe anything, use disaster as fuel, and sell ideas that stick.

4.19

١٬٠٠٠+

📢 Advertising Lessons 💡 Lateral Thinking 🏗️ Brand Building 🗣️ Persuasion 🎨 Creative Process

One Plus One Equals Three

From an ad legend: reframe anything, use disaster as fuel, and sell ideas that stick.

بقلم Dave Trott 2015 256 صفحة

4.19

١٬٠٠٠+ تقييم

📢 Advertising Lessons 💡 Lateral Thinking 🏗️ Brand Building 🗣️ Persuasion 🎨 Creative Process

Outcomes Over Output

بقلم Josh Seiden • 2019

Stop asking what to build and start asking what your customers should do differently.

4.33

١٬٠٠٠+

🧭 Product Management 🚀 Lean Startup 🛠️ Jobs To Be Done 🧪 Lean Experiments 📊 Behavioral Metrics

Outcomes Over Output

Stop asking what to build and start asking what your customers should do differently.

بقلم Josh Seiden 2019 86 صفحة

4.33

١٬٠٠٠+ تقييم

🧭 Product Management 🚀 Lean Startup 🛠️ Jobs To Be Done 🧪 Lean Experiments 📊 Behavioral Metrics

Wabi Sabi

بقلم Nobuo Suzuki • 2021

A Japanese philosophy that trades perfectionism for the beauty of cracks, age, and letting go.

4.20

١٬٠٠٠+

🎋 Japanese Aesthetics 📜 Eastern Philosophy ☸️ Zen Buddhism 🍂 Impermanence 🪡 Imperfection

Wabi Sabi

A Japanese philosophy that trades perfectionism for the beauty of cracks, age, and letting go.

بقلم Nobuo Suzuki 2021 192 صفحة

4.20

١٬٠٠٠+ تقييم

🎋 Japanese Aesthetics 📜 Eastern Philosophy ☸️ Zen Buddhism 🍂 Impermanence 🪡 Imperfection

Spark Joy

بقلم Marie Kondō • 2012

Discard by category, keep what lifts you, fold until clothes stand: a one-time tidying method.

3.89

٤٤٬٠٠٠+

🏠 Home Organization 🗑️ Decluttering 🎯 Intentional Living 🧘 Mindful Consumption 🕊️ Letting Go

Spark Joy

Discard by category, keep what lifts you, fold until clothes stand: a one-time tidying method.

بقلم Marie Kondō 2012 291 صفحة

3.89

٤٤٬٠٠٠+ تقييم

🏠 Home Organization 🗑️ Decluttering 🎯 Intentional Living 🧘 Mindful Consumption 🕊️ Letting Go

الكتابة الاستراتيجية لتجربة المستخدم

بقلم توري بودماجيرسكي • 2019

Every button, error message, and empty state is a growth lever. The UX writer's playbook.

4.22

٥٠٠+

🖊️ Ux Writing 📋 Content Strategy 🗣️ Voice And Tone 💬 Conversation Design 🧩 Content Patterns

الكتابة الاستراتيجية لتجربة المستخدم

Every button, error message, and empty state is a growth lever. The UX writer's playbook.

بقلم توري بودماجيرسكي 2019 192 صفحة

4.22

٥٠٠+ تقييم

🖊️ Ux Writing 📋 Content Strategy 🗣️ Voice And Tone 💬 Conversation Design 🧩 Content Patterns

Little Bets

بقلم Peter Sims • 2011

Big visions are overrated. Real innovators run dozens of small experiments instead.

3.77

٤٬٠٠٠+

🧪 Innovation Methods 🔄 Iterative Design 📉 Learning From Failure 🎨 Creative Process ⚙️ Lean Methodology

Little Bets

Big visions are overrated. Real innovators run dozens of small experiments instead.

بقلم Peter Sims 2011 224 صفحة

3.77

٤٬٠٠٠+ تقييم

🧪 Innovation Methods 🔄 Iterative Design 📉 Learning From Failure 🎨 Creative Process ⚙️ Lean Methodology

Design Thinking

بقلم Thomas Lockwood • 2009

A guide to embedding design thinking that turns customer empathy into brand loyalty and profit.

3.85

٤٥١

🧠 Design Thinking 🏷️ Brand Strategy 🧑‍💻 Human-Centered Design 🎯 Customer Experience 🗺️ Service Design

Design Thinking

A guide to embedding design thinking that turns customer empathy into brand loyalty and profit.

بقلم Thomas Lockwood 2009 304 صفحة

3.85

٤٥١ تقييم

🧠 Design Thinking 🏷️ Brand Strategy 🧑‍💻 Human-Centered Design 🎯 Customer Experience 🗺️ Service Design

Super Better

بقلم Jane McGonigal • 2015

Game rules for real life: turn stress into missions, obstacles into foes, daily wins into boosts.

3.94

٢٬٠٠٠+

🎮 Game Design 💪 Resilience Building 🧠 Cognitive Reframing 👁️ Attention Management 🌻 Positive Psychology

Super Better

Game rules for real life: turn stress into missions, obstacles into foes, daily wins into boosts.

بقلم Jane McGonigal 2015 480 صفحة

3.94

٢٬٠٠٠+ تقييم

🎮 Game Design 💪 Resilience Building 🧠 Cognitive Reframing 👁️ Attention Management 🌻 Positive Psychology

Art as Therapy

بقلم Alain de Botton • 2013

Art as your emotional toolkit: how to find hope, memory, and balance without a therapist.

4.08

٤٬٠٠٠+

🎨 Art As Self-Help 🧠 Philosophical Therapy 🌱 Humanistic Psychology ⚖️ Emotional Balance 🌸 Everyday Aesthetics

Art as Therapy

Art as your emotional toolkit: how to find hope, memory, and balance without a therapist.

بقلم Alain de Botton 2013 240 صفحة

4.08

٤٬٠٠٠+ تقييم

🎨 Art As Self-Help 🧠 Philosophical Therapy 🌱 Humanistic Psychology ⚖️ Emotional Balance 🌸 Everyday Aesthetics

The Fourth Transformation

بقلم Robert Scoble • 2016

Factory workers using AR headsets made 90% fewer errors. The next computing era has already started.

3.75

٤٩٢

🥽 Mixed Reality 🌐 Spatial Computing 🔮 Tech Forecasting 🖐️ Human-Computer Interaction 🎮 Immersive Technology

The Fourth Transformation

Factory workers using AR headsets made 90% fewer errors. The next computing era has already started.

بقلم Robert Scoble 2016 163 صفحة

3.75

٤٩٢ تقييم

🥽 Mixed Reality 🌐 Spatial Computing 🔮 Tech Forecasting 🖐️ Human-Computer Interaction 🎮 Immersive Technology

The End of Fashion

بقلم Teri Agins • 1999

How Gap, Armani, and LVMH dismantled fashion's old order and gave consumers the crown.

3.87

١٬٠٠٠+

💼 Luxury Conglomerates 🏷️ Fashion Branding 📰 Fashion Journalism 🌍 Global Fashion ⚡ Fast Fashion

The End of Fashion

How Gap, Armani, and LVMH dismantled fashion's old order and gave consumers the crown.

بقلم Teri Agins 1999 352 صفحة

3.87

١٬٠٠٠+ تقييم

💼 Luxury Conglomerates 🏷️ Fashion Branding 📰 Fashion Journalism 🌍 Global Fashion ⚡ Fast Fashion

The Product Book

بقلم Product School • 2017

Finding the right problem, proving it cheaply, leading the team to ship: the PM's craft.

4.09

١٬٠٠٠+

📱 Product Management 🧪 Customer Development 🚀 Go-To-Market Strategy 💼 Technology Careers 🔍 User Research

The Product Book

Finding the right problem, proving it cheaply, leading the team to ship: the PM's craft.

بقلم Product School 2017 314 صفحة

4.09

١٬٠٠٠+ تقييم

📱 Product Management 🧪 Customer Development 🚀 Go-To-Market Strategy 💼 Technology Careers 🔍 User Research

Sludge

بقلم Cass R. Sunstein • 2021

Confusing forms and long waits aren't just annoying. They're a design failure with a name.

3.34

٣٥٤

🧠 Behavioral Economics 📑 Administrative Burdens 🏗️ Choice Architecture 🪤 Poverty Traps 🧩 Cognitive Biases

Sludge

Confusing forms and long waits aren't just annoying. They're a design failure with a name.

بقلم Cass R. Sunstein 2021 155 صفحة

3.34

٣٥٤ تقييم

🧠 Behavioral Economics 📑 Administrative Burdens 🏗️ Choice Architecture 🪤 Poverty Traps 🧩 Cognitive Biases

UX for Lean Startups

بقلم Laura Klein • 2013

Prove anyone wants your product before you build it: lightweight UX methods for lean startups.

4.10

٢٬٠٠٠+

🎨 User Experience Design 🏗️ Lean Startup Methodology 🔍 User Research ✅ Design Validation 🧪 Usability Testing

UX for Lean Startups

Prove anyone wants your product before you build it: lightweight UX methods for lean startups.

بقلم Laura Klein 2013 233 صفحة

4.10

٢٬٠٠٠+ تقييم

🎨 User Experience Design 🏗️ Lean Startup Methodology 🔍 User Research ✅ Design Validation 🧪 Usability Testing

سرد القصص في ألعاب الفيديو

بقلم إيفان سكولنيك • 2014

Screenwriting's classic tools applied to games, so story and gameplay pull the same direction.

3.99

٥٠٠+

🎮 Game Writing 📖 Interactive Storytelling 📐 Story Structure 🧑 Character Arcs 🏛️ Mythic Structure

سرد القصص في ألعاب الفيديو

Screenwriting's classic tools applied to games, so story and gameplay pull the same direction.

بقلم إيفان سكولنيك 2014 208 صفحة

3.99

٥٠٠+ تقييم

🎮 Game Writing 📖 Interactive Storytelling 📐 Story Structure 🧑 Character Arcs 🏛️ Mythic Structure

Gamify

بقلم Brian Burke • 2014

Stop adding badges to everything. Real gamification starts with what the player wants to achieve.

3.44

٥٠٠+

📊 Gamification Design 🧠 Intrinsic Motivation 🔄 Behavioral Design 🎨 Design Thinking 👥 Employee Engagement

Gamify

Stop adding badges to everything. Real gamification starts with what the player wants to achieve.

بقلم Brian Burke 2014 162 صفحة

3.44

٥٠٠+ تقييم

📊 Gamification Design 🧠 Intrinsic Motivation 🔄 Behavioral Design 🎨 Design Thinking 👥 Employee Engagement

Click

بقلم Jake Knapp • 2025

Find what customers actually want in five days, with five people, before you build anything.

4.10

٣٧٢

🎯 Product Strategy 💡 Innovation Methods ⚡ Rapid Prototyping 🔍 Customer Discovery 🗺️ Market Positioning

Click

Find what customers actually want in five days, with five people, before you build anything.

بقلم Jake Knapp 2025 240 صفحة

4.10

٣٧٢ تقييم

🎯 Product Strategy 💡 Innovation Methods ⚡ Rapid Prototyping 🔍 Customer Discovery 🗺️ Market Positioning

Design Driven Innovation

بقلم Roberto Verganti • 2009

User research cannot reveal the next breakthrough. Radical innovation is a proposal, not a response.

4.00

٤٩٨

🧠 Innovation Strategy 🎨 Design Management ⚡ Radical Innovation 🔧 Product Development ♟️ Competitive Strategy

Design Driven Innovation

User research cannot reveal the next breakthrough. Radical innovation is a proposal, not a response.

بقلم Roberto Verganti 2009 288 صفحة

4.00

٤٩٨ تقييم

🧠 Innovation Strategy 🎨 Design Management ⚡ Radical Innovation 🔧 Product Development ♟️ Competitive Strategy

The Win Without Pitching Manifesto

بقلم Blair Enns • 2010

The pitch is the enemy: how creative firms win clients without giving away their thinking.

4.44

٢٬٠٠٠+

💼 Professional Services 🏛️ Agency Management 🎯 Niche Specialization 🩺 Diagnostic Selling 🧠 Expert Positioning

The Win Without Pitching Manifesto

The pitch is the enemy: how creative firms win clients without giving away their thinking.

بقلم Blair Enns 2010 144 صفحة

4.44

٢٬٠٠٠+ تقييم

💼 Professional Services 🏛️ Agency Management 🎯 Niche Specialization 🩺 Diagnostic Selling 🧠 Expert Positioning

Marketing to Mindstates

بقلم Will Leach • 2018

Swap customer surveys for brain science: four levers that sell to the automatic mind.

4.13

١٨٢

🛒 Consumer Behavior 🧠 Behavioral Economics 🧪 Neuromarketing ❤️ Emotional Branding 🧱 Behavioral Design

Marketing to Mindstates

Swap customer surveys for brain science: four levers that sell to the automatic mind.

بقلم Will Leach 2018 260 صفحة

4.13

١٨٢ تقييم

🛒 Consumer Behavior 🧠 Behavioral Economics 🧪 Neuromarketing ❤️ Emotional Branding 🧱 Behavioral Design

Obsessed

بقلم Emily Heyward • 2020

The brands people obsess over made one decision early: brand isn't paint, it's the foundation.

3.96

٥٠٠+

🧭 Brand Strategy 🧠 Consumer Psychology 🎨 Brand Identity 👥 Community Building 💝 Emotional Branding

Obsessed

The brands people obsess over made one decision early: brand isn't paint, it's the foundation.

بقلم Emily Heyward 2020 238 صفحة

3.96

٥٠٠+ تقييم

🧭 Brand Strategy 🧠 Consumer Psychology 🎨 Brand Identity 👥 Community Building 💝 Emotional Branding

Making and Breaking the Grid

بقلم Timothy Samara • 2003

Build grids like a modernist, break them like a punk. A workshop on the grid's double life.

3.88

٤٬٠٠٠+

🎨 Graphic Design 📐 Grid Systems 📄 Layout Design 📜 Design History 🧊 Modernist Design

Making and Breaking the Grid

Build grids like a modernist, break them like a punk. A workshop on the grid's double life.

بقلم Timothy Samara 2003 208 صفحة

3.88

٤٬٠٠٠+ تقييم

🎨 Graphic Design 📐 Grid Systems 📄 Layout Design 📜 Design History 🧊 Modernist Design

The Workshop Survival Guide

بقلم Rob Fitzpatrick • 2019

Design workshops backward: specific outcomes first, slides last, format matched to content.

4.36

٤٨٥

🛠️ Workshop Design 📐 Instructional Design 🎤 Facilitation Techniques 👥 Group Dynamics 🎯 Presentation Skills

The Workshop Survival Guide

Design workshops backward: specific outcomes first, slides last, format matched to content.

بقلم Rob Fitzpatrick 2019 221 صفحة

4.36

٤٨٥ تقييم

🛠️ Workshop Design 📐 Instructional Design 🎤 Facilitation Techniques 👥 Group Dynamics 🎯 Presentation Skills

The Choice Factory

بقلم Richard Shotton • 2018

Twenty-five behavioral biases steer every purchase. Here's what they are and how to use them.

4.11

١٬٠٠٠+

📢 Advertising Psychology 📊 Behavioral Economics 🛒 Consumer Behavior 🧠 Cognitive Biases 👥 Social Proof

The Choice Factory

Twenty-five behavioral biases steer every purchase. Here's what they are and how to use them.

بقلم Richard Shotton 2018 202 صفحة

4.11

١٬٠٠٠+ تقييم

📢 Advertising Psychology 📊 Behavioral Economics 🛒 Consumer Behavior 🧠 Cognitive Biases 👥 Social Proof

Uncommon Service

بقلم Frances Frei • 2012

The counterintuitive rule of service: to be great, you must first decide where to be bad.

4.01

٥٠٠+

🎨 Service Design 🧑‍🤝‍🧑 Customer Experience ⚖️ Strategic Trade-Offs 🤝 Customer Co-Creation 📈 Scaling Operations

Uncommon Service

The counterintuitive rule of service: to be great, you must first decide where to be bad.

بقلم Frances Frei 2012 272 صفحة

4.01

٥٠٠+ تقييم

🎨 Service Design 🧑‍🤝‍🧑 Customer Experience ⚖️ Strategic Trade-Offs 🤝 Customer Co-Creation 📈 Scaling Operations

Blood, Sweat, and Pixels

بقلم Jason Schreier • 2017

Behind the scenes of Destiny, Diablo, and Stardew Valley: chaos, crunch, and last-minute saves.

4.20

٢٤٬٠٠٠+

🎮 Video Game Development 🎬 Behind The Scenes 📰 Tech Journalism 🎨 Creative Process 🛠️ Labor Practices

Blood, Sweat, and Pixels

Behind the scenes of Destiny, Diablo, and Stardew Valley: chaos, crunch, and last-minute saves.

بقلم Jason Schreier 2017 278 صفحة

4.20

٢٤٬٠٠٠+ تقييم

🎮 Video Game Development 🎬 Behind The Scenes 📰 Tech Journalism 🎨 Creative Process 🛠️ Labor Practices

The World Beyond Your Head

بقلم Matthew B. Crawford • 2015

Your attention is being strip-mined by design. The way out is physical, skilled, and shared.

3.79

٢٬٠٠٠+

💰 Attention Economy 🔍 Phenomenology 👤 Embodied Cognition ⚙️ Critique Of Technology 🎯 Attention Management

The World Beyond Your Head

Your attention is being strip-mined by design. The way out is physical, skilled, and shared.

بقلم Matthew B. Crawford 2015 257 صفحة

3.79

٢٬٠٠٠+ تقييم

💰 Attention Economy 🔍 Phenomenology 👤 Embodied Cognition ⚙️ Critique Of Technology 🎯 Attention Management

Designing Regenerative Cultures

بقلم Daniel Christian Wahl • 2016

Designing as separate from nature broke the planet. Regenerative cultures learn from living systems.

4.24

٢٢٣

🔄 Regenerative Design 🌍 Ecological Economics 🧠 Systems Thinking 🦎 Biomimicry 🌳 Deep Ecology

Designing Regenerative Cultures

Designing as separate from nature broke the planet. Regenerative cultures learn from living systems.

بقلم Daniel Christian Wahl 2016 288 صفحة

4.24

٢٢٣ تقييم

🔄 Regenerative Design 🌍 Ecological Economics 🧠 Systems Thinking 🦎 Biomimicry 🌳 Deep Ecology

السابق 4 5 6 7 8 التالي

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