Seth Godin

Sinh năm 1960 sethgodin.com @ThisIsSethsBlog

Seth Godin là một tác giả nổi tiếng, doanh nhân và chuyên gia tiếp thị.
Ông đã viết nhiều cuốn sách bán chạy về kinh doanh và tiếp thị, bao gồm "Con Bò Tím" và "Tất Cả Các Nhà Tiếp Thị Đều Nói Dối." Godin được biết đến với những ý tưởng sáng tạo và khả năng dự đoán xu hướng trong thời đại kỹ thuật số.
Ông đã thành lập Yoyodyne, một công ty tiếp thị tương tác được Yahoo! mua lại vào năm 1998.
Godin có bằng MBA từ Stanford và đã được công nhận là một nhà tư tưởng có ảnh hưởng trong lĩnh vực tiếp thị và khởi nghiệp.
Công việc của ông tập trung vào việc thách thức các thực tiễn kinh doanh truyền thống và khuyến khích các công ty đón nhận sự sáng tạo và đổi mới trong chiến lược tiếp thị của họ.

Sách của Seth Godin

Bò Tía

của Seth Godin • 2009

Mass advertising is dying. The one strategy left: build things people cannot stop talking about.

3.78

56.000+

💡 Product Innovation 💬 Word Of Mouth 🎯 Niche Markets 🚀 Early Adopters ⭐ Brand Differentiation

Chuyên sâu

Bò Tía

Mass advertising is dying. The one strategy left: build things people cannot stop talking about.

của Seth Godin 2009 172 trang

3.78

56.000+ đánh giá

💡 Product Innovation 💬 Word Of Mouth 🎯 Niche Markets 🚀 Early Adopters ⭐ Brand Differentiation

Linchpin

của Seth Godin • 2010

Competence makes you employable. Generosity makes you indispensable. The manual for the second one.

3.83

46.000+

🧠 Knowledge Work 💝 Emotional Labor 🧱 Creative Blocks 🎁 Generosity At Work 🔄 Career Reinvention

Linchpin

Competence makes you employable. Generosity makes you indispensable. The manual for the second one.

của Seth Godin 2010 257 trang

3.83

46.000+ đánh giá

🧠 Knowledge Work 💝 Emotional Labor 🧱 Creative Blocks 🎁 Generosity At Work 🔄 Career Reinvention

Tribes

của Seth Godin • 2008

Forget titles. Real leadership is an idea, the courage to be wrong, and a tribe.

3.80

42.000+

🔄 Organizational Change 👥 Community Building 💡 Contrarian Thinking 🌐 Distributed Leadership 😨 Fear And Leadership

Tribes

Forget titles. Real leadership is an idea, the courage to be wrong, and a tribe.

của Seth Godin 2008 162 trang

3.80

42.000+ đánh giá

🔄 Organizational Change 👥 Community Building 💡 Contrarian Thinking 🌐 Distributed Leadership 😨 Fear And Leadership

The Dip

của Seth Godin • 2007

The secret to winning isn't persistence. It's knowing exactly when to walk away.

3.78

38.000+

🚪 Strategic Quitting 💼 Career Strategy 🧭 Decision Frameworks 🏔️ Perseverance 🥇 Mastery And Expertise

The Dip

The secret to winning isn't persistence. It's knowing exactly when to walk away.

của Seth Godin 2007 80 trang

3.78

38.000+ đánh giá

🚪 Strategic Quitting 💼 Career Strategy 🧭 Decision Frameworks 🏔️ Perseverance 🥇 Mastery And Expertise

The Icarus Deception

của Seth Godin • 2012

The economy no longer rewards playing it safe; it demands you make art, not just widgets.

4.07

19.000+

🎨 Creative Work 💸 New Economy 🧱 Creative Resistance ❤️ Emotional Courage 📢 Audience Building

The Icarus Deception

The economy no longer rewards playing it safe; it demands you make art, not just widgets.

của Seth Godin 2012 256 trang

4.07

19.000+ đánh giá

🎨 Creative Work 💸 New Economy 🧱 Creative Resistance ❤️ Emotional Courage 📢 Audience Building

This Is Marketing

của Seth Godin • 2018

Mass appeal is a trap. Pick the smallest audience you can truly change, and earn their attention.

3.92

17.000+

🤝 Ethical Marketing 🎯 Niche Audience 📖 Brand Storytelling 🗣️ Word Of Mouth 👑 Status Dynamics

This Is Marketing

Mass appeal is a trap. Pick the smallest audience you can truly change, and earn their attention.

của Seth Godin 2018 288 trang

3.92

17.000+ đánh giá

🤝 Ethical Marketing 🎯 Niche Audience 📖 Brand Storytelling 🗣️ Word Of Mouth 👑 Status Dynamics

All Marketers Are Liars

của Seth Godin • 2005

Great marketing never changes minds; it frames a story consumers already believe and tells it true.

3.88

16.000+

📖 Brand Storytelling 🧠 Consumer Psychology 🖼️ Narrative Framing 🗣️ Word Of Mouth 👀 First Impressions

All Marketers Are Liars

Great marketing never changes minds; it frames a story consumers already believe and tells it true.

của Seth Godin 2005 208 trang

3.88

16.000+ đánh giá

📖 Brand Storytelling 🧠 Consumer Psychology 🖼️ Narrative Framing 🗣️ Word Of Mouth 👀 First Impressions

Permission Marketing

của Seth Godin • 2014

Interruption is broken. Earn consent, build trust, and turn one-time buyers into lifetime revenue.

3.91

14.000+

📉 Attention Economics ✉️ Direct Marketing 📧 Email Marketing 🧠 Consumer Psychology 🎯 Customer Acquisition

Permission Marketing

Interruption is broken. Earn consent, build trust, and turn one-time buyers into lifetime revenue.

của Seth Godin 2014 256 trang

3.91

14.000+ đánh giá

📉 Attention Economics ✉️ Direct Marketing 📧 Email Marketing 🧠 Consumer Psychology 🎯 Customer Acquisition

Poke the Box

của Seth Godin • 2011

Stop waiting for instructions. Initiative is now the only career skill that cannot be automated.

3.77

14.000+

😰 Fear Of Failure 🧪 Experimentation 🎯 Action Over Perfection 🎨 Creative Business 📦 Finishing Projects

Poke the Box

Stop waiting for instructions. Initiative is now the only career skill that cannot be automated.

của Seth Godin 2011 96 trang

3.77

14.000+ đánh giá

😰 Fear Of Failure 🧪 Experimentation 🎯 Action Over Perfection 🎨 Creative Business 📦 Finishing Projects

Unleashing the Idea Virus

của Seth Godin • 2000

Find your carriers. Arm them with a remarkable idea. The right community does the rest.

3.93

5.000+

🧬 Viral Marketing 💬 Word Of Mouth 🕸️ Network Effects 📣 Influencer Strategy 🚀 Innovation Adoption

Unleashing the Idea Virus

Find your carriers. Arm them with a remarkable idea. The right community does the rest.

của Seth Godin 2000 234 trang

3.93

5.000+ đánh giá

🧬 Viral Marketing 💬 Word Of Mouth 🕸️ Network Effects 📣 Influencer Strategy 🚀 Innovation Adoption

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