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👥 Social Influence

Explorations of how people are persuaded, how ideas spread, and how subtle forces shape decisions we believe are entirely our own. Readers come to understand—and sometimes wield—the invisible architecture of human behavior.
Related Themes
🔍 Cognitive Biases🧠 Behavioral Economics🧪 Social Psychology🛒 Consumer Psychology🧬 Evolutionary Psychology🔄 Behavior Change😊 Positive Psychology🔬 Behavioral Science
Diffusion of Innovations
by Everett M. Rogers • 1982
Better ideas don't always win. The social networks around an innovation decide what spreads.
4.10
2k+
🖥️ Technology Adoption🌊 Social Change🏢 Organizational Change🕸️ Social Networks🔗 Network Effects
Diffusion of Innovations Summary
Diffusion of Innovations
Better ideas don't always win. The social networks around an innovation decide what spreads.
by Everett M. Rogers 1982
4.10
2k+ ratings
🖥️ Technology Adoption🌊 Social Change🏢 Organizational Change🕸️ Social Networks🔗 Network Effects
How to Get People to Do Stuff
by Susan M. Weinschenk • 2013
Seven motivations that override logic, and how to ethically build them into everything you design.
3.82
712
🎯 Applied Psychology🎨 Behavioral Design⚡ Motivation Science🔁 Habit Formation🧠 Cognitive Biases
How to Get People to Do Stuff Summary
How to Get People to Do Stuff
Seven motivations that override logic, and how to ethically build them into everything you design.
by Susan M. Weinschenk 2013
3.82
712 ratings
🎯 Applied Psychology🎨 Behavioral Design⚡ Motivation Science🔁 Habit Formation🧠 Cognitive Biases
The Advertising Effect
by Adam Ferrier • 2014
Most ads try to change minds. The ones that work change what people do first.
4.24
352
📊 Advertising Strategy🧠 Consumer Psychology📈 Behavioral Economics🔄 Behavior Change🔍 Cognitive Biases
The Advertising Effect Summary
The Advertising Effect
Most ads try to change minds. The ones that work change what people do first.
by Adam Ferrier 2014
4.24
352 ratings
📊 Advertising Strategy🧠 Consumer Psychology📈 Behavioral Economics🔄 Behavior Change🔍 Cognitive Biases
The Power of Agency
by Paul Napper • 2019
34 gigabytes of daily data has you paralyzed. Seven principles to clear your head and act.
3.91
426
📥 Information Overload🧹 Environment Design🧘 Emotional Regulation🔄 Cognitive Reframing📵 Digital Detox
The Power of Agency Summary
The Power of Agency
34 gigabytes of daily data has you paralyzed. Seven principles to clear your head and act.
by Paul Napper 2019
3.91
426 ratings
📥 Information Overload🧹 Environment Design🧘 Emotional Regulation🔄 Cognitive Reframing📵 Digital Detox
Split-Second Persuasion
by Kevin Dutton • 2009
Influence is decided in an instant. Five learnable elements control that verdict.
3.66
2k+
🧠 Cognitive Biases🧬 Evolutionary Psychology🔬 Behavioral Science🕶️ Dark Psychology🧲 Neuromarketing
Split-Second Persuasion Summary
Split-Second Persuasion
Influence is decided in an instant. Five learnable elements control that verdict.
by Kevin Dutton 2009
3.66
2k+ ratings
🧠 Cognitive Biases🧬 Evolutionary Psychology🔬 Behavioral Science🕶️ Dark Psychology🧲 Neuromarketing
Everything is Obvious
by Duncan J. Watts • 2011
Common sense is a reverse-engineered story: it explains the past perfectly and predicts nothing.
3.81
5k+
🌀 Complexity Science🧠 Behavioral Economics🔗 Systems Thinking🔮 Hindsight Bias🐦 Social Emergence
Everything is Obvious Summary
Everything is Obvious
Common sense is a reverse-engineered story: it explains the past perfectly and predicts nothing.
by Duncan J. Watts 2011
3.81
5k+ ratings
🌀 Complexity Science🧠 Behavioral Economics🔗 Systems Thinking🔮 Hindsight Bias🐦 Social Emergence
Change Anything
by Kerry Patterson • 2011
Willpower loses. Change means aligning your people, your environment, and your incentives.
3.89
5k+
🔄 Behavior Change🏠 Environmental Design🧠 Beyond Willpower⚙️ Change Systems🧩 Behavioral Economics
Change Anything Summary
Change Anything
Willpower loses. Change means aligning your people, your environment, and your incentives.
by Kerry Patterson 2011
3.89
5k+ ratings
🔄 Behavior Change🏠 Environmental Design🧠 Beyond Willpower⚙️ Change Systems🧩 Behavioral Economics
Hello, Habits
by Fumio Sasaki • 2018
Willpower burns out by noon. Habits don't. How to build the routines that carry you.
3.62
4k+
🧱 Habit Design🌿 Minimalist Living🧠 Willpower Psychology🥇 Small Wins🔍 Cognitive Biases
Hello, Habits Summary
Hello, Habits
Willpower burns out by noon. Habits don't. How to build the routines that carry you.
by Fumio Sasaki 2018
3.62
4k+ ratings
🧱 Habit Design🌿 Minimalist Living🧠 Willpower Psychology🥇 Small Wins🔍 Cognitive Biases
You Have More Influence Than You Think
by Vanessa Bohns • 2021
People want to say yes to you. Research shows you underestimate your persuasive power by half.
3.84
521
🪞 Self-Perception⚡ Power Dynamics🗣️ In-Person Communication🤝 Asking For Help🔬 Social Psychology
You Have More Influence Than You Think Summary
You Have More Influence Than You Think
People want to say yes to you. Research shows you underestimate your persuasive power by half.
by Vanessa Bohns 2021
3.84
521 ratings
🪞 Self-Perception⚡ Power Dynamics🗣️ In-Person Communication🤝 Asking For Help🔬 Social Psychology
The small BIG
by Robert B. Cialdini • 2014
Adding one sentence to a letter boosted tax compliance 15 percent. What else works that cheaply?
3.78
1k+
🧠 Persuasion Science🎲 Behavioral Economics🖼️ Framing Effects🏗️ Choice Architecture📈 Marketing Psychology
The small BIG Summary
The small BIG
Adding one sentence to a letter boosted tax compliance 15 percent. What else works that cheaply?
by Robert B. Cialdini 2014
3.78
1k+ ratings
🧠 Persuasion Science🎲 Behavioral Economics🖼️ Framing Effects🏗️ Choice Architecture📈 Marketing Psychology
The Treasury of Quotes
by Jim Rohn • 2011
Your growth caps your success. The principles to lift that ceiling, delivered as daily quotes.
4.56
364
📜 Classic Self-Help🏆 Success Philosophy🧘 Self-Mastery🎯 Goal Setting⏳ Time Management
The Treasury of Quotes Summary
The Treasury of Quotes
Your growth caps your success. The principles to lift that ceiling, delivered as daily quotes.
by Jim Rohn 2011
4.56
364 ratings
📜 Classic Self-Help🏆 Success Philosophy🧘 Self-Mastery🎯 Goal Setting⏳ Time Management
Conspiracy Theories and Other Dangerous Ideas
by Cass R. Sunstein • 2014
Fear, happiness, conspiracy beliefs: all misfire in the same predictable ways. Law can correct them.
3.14
167
🧠 Behavioral Economics🏛️ Public Policy⚖️ Legal Reasoning🔀 Political Polarization😌 Hedonic Adaptation
Conspiracy Theories and Other Dangerous Ideas Summary
Conspiracy Theories and Other Dangerous Ideas
Fear, happiness, conspiracy beliefs: all misfire in the same predictable ways. Law can correct them.
by Cass R. Sunstein 2014
3.14
167 ratings
🧠 Behavioral Economics🏛️ Public Policy⚖️ Legal Reasoning🔀 Political Polarization😌 Hedonic Adaptation
50 Psychology Ideas You Really Need to Know
by Adrian Furnham • 2008
Why we obey, misremember, and misjudge: psychology's 50 essential ideas, explained.
3.47
1k+
🧠 Popular Psychology🔍 Cognitive Biases💭 Emotional Intelligence😊 Positive Psychology🏥 Abnormal Psychology
50 Psychology Ideas You Really Need to Know Summary
50 Psychology Ideas You Really Need to Know
Why we obey, misremember, and misjudge: psychology's 50 essential ideas, explained.
by Adrian Furnham 2008
3.47
1k+ ratings
🧠 Popular Psychology🔍 Cognitive Biases💭 Emotional Intelligence😊 Positive Psychology🏥 Abnormal Psychology
Psychology
by Gillian Butler • 1998
Your brain constructs what you see, not records it. And it takes shortcuts that fool you.
3.65
1k+
🧠 Introductory Psychology🔍 Cognitive Biases🧩 Memory And Learning🏥 Abnormal Psychology👁️ Perception
Psychology Summary
Psychology
Your brain constructs what you see, not records it. And it takes shortcuts that fool you.
by Gillian Butler 1998
3.65
1k+ ratings
🧠 Introductory Psychology🔍 Cognitive Biases🧩 Memory And Learning🏥 Abnormal Psychology👁️ Perception
The Rough Guide to Psychology
by Christian Jarrett • 2011
A clear-eyed tour of psychology's essential discoveries, from your biased brain to your social self.
3.98
153
📘 Psychology Primers🧠 Cognitive Biases🧬 Neuroplasticity💭 Memory Illusions💰 Behavioral Economics
The Rough Guide to Psychology Summary
The Rough Guide to Psychology
A clear-eyed tour of psychology's essential discoveries, from your biased brain to your social self.
by Christian Jarrett 2011
3.98
153 ratings
📘 Psychology Primers🧠 Cognitive Biases🧬 Neuroplasticity💭 Memory Illusions💰 Behavioral Economics
Behavioural Economics Saved My Dog
by Dan Ariely • 2015
Your impulses aren't random. Behavioral economics reveals the pattern, and the pattern is the cure.
3.41
555
🧠 Behavioral Economics🤔 Cognitive Biases🔄 Irrationality🏗️ Choice Architecture⏳ Self-Control
Behavioural Economics Saved My Dog Summary
Behavioural Economics Saved My Dog
Your impulses aren't random. Behavioral economics reveals the pattern, and the pattern is the cure.
by Dan Ariely 2015
3.41
555 ratings
🧠 Behavioral Economics🤔 Cognitive Biases🔄 Irrationality🏗️ Choice Architecture⏳ Self-Control
What Makes Your Brain Happy and Why You Should Do the Opposite
by David DiSalvo • 2011
Your brain favors certainty, shortcuts, and approval. The biases to catch and the override rules.
3.83
4k+
🧠 Cognitive Biases📉 Behavioral Economics🧬 Evolutionary Psychology⏳ Delayed Gratification🎮 Self-Control
What Makes Your Brain Happy and Why You Should Do the Opposite Summary
What Makes Your Brain Happy and Why You Should Do the Opposite
Your brain favors certainty, shortcuts, and approval. The biases to catch and the override rules.
by David DiSalvo 2011
3.83
4k+ ratings
🧠 Cognitive Biases📉 Behavioral Economics🧬 Evolutionary Psychology⏳ Delayed Gratification🎮 Self-Control
Social Psychology
by Richard J. Crisp • 2015
The invisible rules of attraction, prejudice, and obedience: why 65% of us would kill on command.
3.97
202
🧠 Social Psychology📘 Introductory Psychology🤔 Cognitive Biases👥 Group Dynamics🚫 Prejudice
Social Psychology Summary
Social Psychology
The invisible rules of attraction, prejudice, and obedience: why 65% of us would kill on command.
by Richard J. Crisp 2015
3.97
202 ratings
🧠 Social Psychology📘 Introductory Psychology🤔 Cognitive Biases👥 Group Dynamics🚫 Prejudice
Unlock Your Potential
by Myles Munroe • 2013
Most of your ability is still buried. The mental rewiring and daily system that unearth it.
4.67
90
🧱 Limiting Beliefs🎯 Goal Setting🧘 Visualization Techniques💪 Resilience Training🏃 Action Orientation
Unlock Your Potential Summary
Unlock Your Potential
Most of your ability is still buried. The mental rewiring and daily system that unearth it.
by Myles Munroe 2013
4.67
90 ratings
🧱 Limiting Beliefs🎯 Goal Setting🧘 Visualization Techniques💪 Resilience Training🏃 Action Orientation
What We Value
by Emily Falk • 2025
A single neural circuit prices every choice, from lunch to life partners. Adjust the inputs.
3.62
502
🔬 Neuroeconomics🧠 Social Neuroscience🔄 Behavior Change🎯 Cognitive Biases🏗️ Choice Architecture
What We Value Summary
What We Value
A single neural circuit prices every choice, from lunch to life partners. Adjust the inputs.
by Emily Falk 2025
3.62
502 ratings
🔬 Neuroeconomics🧠 Social Neuroscience🔄 Behavior Change🎯 Cognitive Biases🏗️ Choice Architecture
Sidetracked
by Francesca Gino • 2013
Hidden forces quietly derail every decision you make; spotting them is a trainable skill.
3.45
286
🧠 Behavioral Economics🔍 Cognitive Biases🧭 Decision Making⚖️ Ethical Fading🎯 Goal Setting
Sidetracked Summary
Sidetracked
Hidden forces quietly derail every decision you make; spotting them is a trainable skill.
by Francesca Gino 2013
3.45
286 ratings
🧠 Behavioral Economics🔍 Cognitive Biases🧭 Decision Making⚖️ Ethical Fading🎯 Goal Setting
Under the Influence
by Robert H. Frank • 2020
Nobody decides alone. The $2 trillion proof that social contagion drives everything.
3.75
154
🧠 Behavioral Economics🦠 Social Contagion💸 Positional Spending🤔 Cognitive Biases🤝 Evolution Of Trust
Under the Influence Summary
Under the Influence
Nobody decides alone. The $2 trillion proof that social contagion drives everything.
by Robert H. Frank 2020
3.75
154 ratings
🧠 Behavioral Economics🦠 Social Contagion💸 Positional Spending🤔 Cognitive Biases🤝 Evolution Of Trust
Leadership, Communication, and Social Influence
by Brent D. Ruben • 2019
A message influences only when it fits a listener's pre-existing mental map. Leadership is mapping.
5.00
1
🏛️ Leadership Theory🗣️ Organizational Communication👥 Followership🔄 Systems Thinking🧱 Social Constructionism
Leadership, Communication, and Social Influence Summary
Leadership, Communication, and Social Influence
A message influences only when it fits a listener's pre-existing mental map. Leadership is mapping.
by Brent D. Ruben 2019
5.00
1 ratings
🏛️ Leadership Theory🗣️ Organizational Communication👥 Followership🔄 Systems Thinking🧱 Social Constructionism
Social Psychology
by Robert A. Baron • 1977
The science of why you bond, why you judge, and how to actually become happier.
3.76
520
🧷 Attachment Theory😊 Positive Psychology🔬 Happiness Research🫂 Loneliness🤝 Social Connection
Social Psychology Summary
Social Psychology
The science of why you bond, why you judge, and how to actually become happier.
by Robert A. Baron 1977
3.76
520 ratings
🧷 Attachment Theory😊 Positive Psychology🔬 Happiness Research🫂 Loneliness🤝 Social Connection
Manipulation
by Beatrice Shorts • 2019
Read body language like a profiler, counter gaslighting, and ethically master six influence levers.
2.50
4
🕶️ Dark Psychology🎭 Emotional Manipulation👁️ Body Language🛡️ Manipulation Defense🧠 Personality Disorders
Manipulation Summary
Manipulation
Read body language like a profiler, counter gaslighting, and ethically master six influence levers.
by Beatrice Shorts 2019
2.50
4 ratings
🕶️ Dark Psychology🎭 Emotional Manipulation👁️ Body Language🛡️ Manipulation Defense🧠 Personality Disorders
Manipulation
by David T Abbots • 2018
Body language, emotional leverage, and psychological triggers: the manipulation toolkit.
3.27
15
🧠 Persuasion Psychology🕶️ Dark Psychology🎭 Emotional Manipulation🕺 Body Language🔍 Reading People
Manipulation Summary
Manipulation
Body language, emotional leverage, and psychological triggers: the manipulation toolkit.
by David T Abbots 2018
3.27
15 ratings
🧠 Persuasion Psychology🕶️ Dark Psychology🎭 Emotional Manipulation🕺 Body Language🔍 Reading People
A Little History of Psychology
by Nicky Hayes • 2024
Psychology's biggest insights grew from its bitterest feuds and its most embarrassing mistakes.
3.90
225
🏛️ History Of Psychology🧭 Schools Of Thought🧬 Nature Vs Nurture🧠 Cognitive Biases🔄 Neuroplasticity
A Little History of Psychology Summary
A Little History of Psychology
Psychology's biggest insights grew from its bitterest feuds and its most embarrassing mistakes.
by Nicky Hayes 2024
3.90
225 ratings
🏛️ History Of Psychology🧭 Schools Of Thought🧬 Nature Vs Nurture🧠 Cognitive Biases🔄 Neuroplasticity
Degree in a Book
by Alan Porter • 2018
Psychology's biggest ideas: why conditioning works, how memory fails, and what shapes personality.
4.02
278
📜 History Of Psychology🧠 Psychology Fundamentals💻 Cognitive Science🎭 Personality Theory👶 Child Development
Degree in a Book Summary
Degree in a Book
Psychology's biggest ideas: why conditioning works, how memory fails, and what shapes personality.
by Alan Porter 2018
4.02
278 ratings
📜 History Of Psychology🧠 Psychology Fundamentals💻 Cognitive Science🎭 Personality Theory👶 Child Development
The Psychology of Human Misjudgement
by Charles T. Munger
Your brain is wired to misjudge. Munger's checklist turns those flaws into patterns you can fix.
4.50
353
🧠 Cognitive Biases💸 Behavioral Economics🧩 Mental Models📈 Investing Psychology🎯 Incentive Design
The Psychology of Human Misjudgement Summary
The Psychology of Human Misjudgement
Your brain is wired to misjudge. Munger's checklist turns those flaws into patterns you can fix.
by Charles T. Munger
4.50
353 ratings
🧠 Cognitive Biases💸 Behavioral Economics🧩 Mental Models📈 Investing Psychology🎯 Incentive Design
Petit traité de manipulation à l'usage des honnêtes gens
by Robert-Vincent Joule • 1997
A decision, once made, freezes everything that follows. The French classic on hidden compliance.
3.78
739
🔗 Compliance Techniques🪤 Decision Traps🔄 Cognitive Dissonance🕵️ Hidden Persuasion🛡️ Manipulation Defense
Petit traité de manipulation à l'usage des honnêtes gens Summary
Petit traité de manipulation à l'usage des honnêtes gens
A decision, once made, freezes everything that follows. The French classic on hidden compliance.
by Robert-Vincent Joule 1997
3.78
739 ratings
🔗 Compliance Techniques🪤 Decision Traps🔄 Cognitive Dissonance🕵️ Hidden Persuasion🛡️ Manipulation Defense
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