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SoBrief

Kommunikation Boksammanfattningar

Idéer som satisfierar
av Chip Heath • 2007
The gap between a forgotten memo and an urban legend is six teachable traits.
3.98
100 000+
Idéer som satisfierar Sammanfattning
Idéer som satisfierar
The gap between a forgotten memo and an urban legend is six teachable traits.
av Chip Heath 2007 291 sidor
3.98
100 000+ betyg
SPIN Selling
av Neil Rackham • 1988
Closing techniques fail in large sales. A questioning method, tested on 35,000 calls, that works.
4.01
12 000+
SPIN Selling Sammanfattning
SPIN Selling
Closing techniques fail in large sales. A questioning method, tested on 35,000 calls, that works.
av Neil Rackham 1988 234 sidor
4.01
12 000+ betyg
Storytelling with Data
av Cole Nussbaumer Knaflic • 2015
A repeatable process for turning messy spreadsheets into clear charts that drive action.
4.38
8 000+
Storytelling with Data Sammanfattning
Storytelling with Data
A repeatable process for turning messy spreadsheets into clear charts that drive action.
av Cole Nussbaumer Knaflic 2015 288 sidor
4.38
8 000+ betyg
Karisma-myten
av Olivia Fox Cabane • 2012
What makes someone magnetic isn't a gift: it's a set of trainable behaviors anyone can master.
3.92
20 000+
Karisma-myten Sammanfattning
Karisma-myten
What makes someone magnetic isn't a gift: it's a set of trainable behaviors anyone can master.
av Olivia Fox Cabane 2012 320 sidor
3.92
20 000+ betyg
Marketing 4.0
av Philip Kotler • 2016
The classic marketing playbook, rewritten for when customers trust each other more than ads.
4.06
3 000+
Marketing 4.0 Sammanfattning
Marketing 4.0
The classic marketing playbook, rewritten for when customers trust each other more than ads.
av Philip Kotler 2016 208 sidor
4.06
3 000+ betyg
The Dictionary of Body Language
av Joe Navarro • 2018
Your body broadcasts what words hide. A field guide to the honest signals you miss.
3.69
2 000+
The Dictionary of Body Language Sammanfattning
The Dictionary of Body Language
Your body broadcasts what words hide. A field guide to the honest signals you miss.
av Joe Navarro 2018 208 sidor
3.69
2 000+ betyg
Nonviolent Communication
av Marshall B. Rosenberg • 1999
Speak without attacking, hear without defending, and ask for what you want without demanding it.
4.33
50 000+
Nonviolent Communication Sammanfattning
Nonviolent Communication
Speak without attacking, hear without defending, and ask for what you want without demanding it.
av Marshall B. Rosenberg 1999 244 sidor
4.33
50 000+ betyg
Never Split the Difference
av Chris Voss • 2016
How an FBI negotiator builds trust, reads the room, and gets what he wants without compromise.
4.34
200 000+
Never Split the Difference Sammanfattning
Never Split the Difference
How an FBI negotiator builds trust, reads the room, and gets what he wants without compromise.
av Chris Voss 2016 274 sidor
4.34
200 000+ betyg
Thank You for Arguing
av Jay Heinrichs • 2007
Win arguments without making enemies. Aristotle's persuasion playbook for anyone who talks.
3.56
7 000+
Thank You for Arguing Sammanfattning
Thank You for Arguing
Win arguments without making enemies. Aristotle's persuasion playbook for anyone who talks.
av Jay Heinrichs 2007 457 sidor
3.56
7 000+ betyg
Storyworthy
av Matthew Dicks • 2018
Find the hidden moments in your life and a structure to turn them into unforgettable stories.
4.26
8 000+
Storyworthy Sammanfattning
Storyworthy
Find the hidden moments in your life and a structure to turn them into unforgettable stories.
av Matthew Dicks 2018 368 sidor
4.26
8 000+ betyg
The Like Switch
av Jack Schafer • 2015
An FBI agent's field manual for getting anyone to trust you, open up, and say yes.
3.89
7 000+
The Like Switch Sammanfattning
The Like Switch
An FBI agent's field manual for getting anyone to trust you, open up, and say yes.
av Jack Schafer 2015 288 sidor
3.89
7 000+ betyg
Captivate
av Vanessa Van Edwards • 2017
Behavior is a language. The nonverbal tells and personality maps for reading anyone in seconds.
4.11
8 000+
Captivate Sammanfattning
Captivate
Behavior is a language. The nonverbal tells and personality maps for reading anyone in seconds.
av Vanessa Van Edwards 2017 320 sidor
4.11
8 000+ betyg
The Art Of Saying NO
av Damon Zahariades • 2017
Practical scripts for refusing anyone gracefully: no excuses, no guilt, no burned bridges.
3.76
9 000+
The Art Of Saying NO Sammanfattning
The Art Of Saying NO
Practical scripts for refusing anyone gracefully: no excuses, no guilt, no burned bridges.
av Damon Zahariades 2017 172 sidor
3.76
9 000+ betyg
Influence
av Robert B. Cialdini • 1984
Your yes is less free than you think: six psychological levers that decide before you do.
4.21
100 000+
Influence Sammanfattning
Influence
Your yes is less free than you think: six psychological levers that decide before you do.
av Robert B. Cialdini 1984 260 sidor
4.21
100 000+ betyg
Living Nonviolent Communication
av Marshall B. Rosenberg • 1999
Anger is a message, not a mistake. A framework for reading the need beneath every fight.
4.33
50 000+
Living Nonviolent Communication Sammanfattning
Living Nonviolent Communication
Anger is a message, not a mistake. A framework for reading the need beneath every fight.
av Marshall B. Rosenberg 1999 192 sidor
4.33
50 000+ betyg
Pitch Anything
av Oren Klaff • 2011
Logic doesn't close deals. Your audience's oldest brain does. Here is how to address it directly.
4.05
11 000+
Pitch Anything Sammanfattning
Pitch Anything
Logic doesn't close deals. Your audience's oldest brain does. Here is how to address it directly.
av Oren Klaff 2011 240 sidor
4.05
11 000+ betyg
Positioning
av Al Ries • 1980
Better products lose. The marketing war is about owning a single, simple word in the brain.
4.04
18 000+
Positioning Sammanfattning
Positioning
Better products lose. The marketing war is about owning a single, simple word in the brain.
av Al Ries 1980 226 sidor
4.04
18 000+ betyg
Hook Point
av Brendan Kane • 2020
Three seconds to grab attention before the scroll. A system for hooks that actually stop thumbs.
3.49
1 000+
Hook Point Sammanfattning
Hook Point
Three seconds to grab attention before the scroll. A system for hooks that actually stop thumbs.
av Brendan Kane 2020 304 sidor
3.49
1 000+ betyg
The First Minute
av Chris Fenning • 2020
Most work conversations fail in the first minute. Three sentences can fix that.
3.84
1 000+
The First Minute Sammanfattning
The First Minute
Most work conversations fail in the first minute. Three sentences can fix that.
av Chris Fenning 2020 126 sidor
3.84
1 000+ betyg
Pre-Suasion
av Robert B. Cialdini • 2016
The most powerful moment in persuasion is not when you speak, but the unguarded instant before.
4.00
10 000+
Pre-Suasion Sammanfattning
Pre-Suasion
The most powerful moment in persuasion is not when you speak, but the unguarded instant before.
av Robert B. Cialdini 2016 432 sidor
4.00
10 000+ betyg
Surrounded by Idiots
av Thomas Erikson • 2014
Why people bulldoze, chatter, stall, or overanalyze: a four-type system for reaching each one.
3.51
78 000+
Surrounded by Idiots Sammanfattning
Surrounded by Idiots
Why people bulldoze, chatter, stall, or overanalyze: a four-type system for reaching each one.
av Thomas Erikson 2014 304 sidor
3.51
78 000+ betyg
Ogilvy on Advertising
av David Ogilvy • 1985
Your headline is 90% of your budget. A master adman's craft rules for making every word sell.
4.15
11 000+
Ogilvy on Advertising Sammanfattning
Ogilvy on Advertising
Your headline is 90% of your budget. A master adman's craft rules for making every word sell.
av David Ogilvy 1985 224 sidor
4.15
11 000+ betyg
Crucial Conversations Tools for Talking When Stakes Are High
av Kerry Patterson • 2002
The playbook for the conversations you dread: say hard things without destroying the relationship.
4.07
83 000+
Crucial Conversations Tools for Talking When Stakes Are High Sammanfattning
Crucial Conversations Tools for Talking When Stakes Are High
The playbook for the conversations you dread: say hard things without destroying the relationship.
av Kerry Patterson 2002 273 sidor
4.07
83 000+ betyg
How to Know a Person
av David Brooks • 2023
Make anyone feel genuinely known. It is a teachable skill, not a natural gift.
4.03
40 000+
How to Know a Person Sammanfattning
How to Know a Person
Make anyone feel genuinely known. It is a teachable skill, not a natural gift.
av David Brooks 2023 432 sidor
4.03
40 000+ betyg
Think Faster, Talk Smarter
av Matt Abrahams • 2023
Spontaneous speaking is a system: the frameworks and reframes that replace panic with poise.
3.69
4 000+
Think Faster, Talk Smarter Sammanfattning
Think Faster, Talk Smarter
Spontaneous speaking is a system: the frameworks and reframes that replace panic with poise.
av Matt Abrahams 2023 304 sidor
3.69
4 000+ betyg
Writing to Learn
av William Zinsser • 1988
Writing's real job is not transmission; it is discovery. How to think on paper.
3.81
2 000+
Writing to Learn Sammanfattning
Writing to Learn
Writing's real job is not transmission; it is discovery. How to think on paper.
av William Zinsser 1988 272 sidor
3.81
2 000+ betyg
Just Listen
av Mark Goulston • 2009
Most communication fails because nobody feels understood. A psychiatrist shows what to do about it.
4.06
9 000+
Just Listen Sammanfattning
Just Listen
Most communication fails because nobody feels understood. A psychiatrist shows what to do about it.
av Mark Goulston 2009 234 sidor
4.06
9 000+ betyg
Telling Lies
av Paul Ekman • 1985
Liars control their words and faces. The voice and body leak what they cannot hide.
3.85
3 000+
Telling Lies Sammanfattning
Telling Lies
Liars control their words and faces. The voice and body leak what they cannot hide.
av Paul Ekman 1985 390 sidor
3.85
3 000+ betyg
Getting to Yes
av Roger Fisher • 1981
Most people negotiate like they're in court. Here's how to negotiate like a problem solver.
3.93
87 000+
Getting to Yes Sammanfattning
Getting to Yes
Most people negotiate like they're in court. Here's how to negotiate like a problem solver.
av Roger Fisher 1981 224 sidor
3.93
87 000+ betyg
The Lost Art of Listening
av Michael P. Nichols • 1994
Listening that actually heals requires silencing your own inner monologue. Here is what that takes.
4.08
2 000+
The Lost Art of Listening Sammanfattning
The Lost Art of Listening
Listening that actually heals requires silencing your own inner monologue. Here is what that takes.
av Michael P. Nichols 1994 314 sidor
4.08
2 000+ betyg
Unmasking the Face
av Paul Ekman • 1975
Read six universal facial blueprints for emotion and split-second leaks that expose hidden feelings.
4.00
1 000+
Unmasking the Face Sammanfattning
Unmasking the Face
Read six universal facial blueprints for emotion and split-second leaks that expose hidden feelings.
av Paul Ekman 1975 232 sidor
4.00
1 000+ betyg
The Fine Art of Small Talk
av Debra Fine • 1997
Start any conversation, keep it alive, and exit gracefully. A system that needs no charisma.
3.49
6 000+
The Fine Art of Small Talk Sammanfattning
The Fine Art of Small Talk
Start any conversation, keep it alive, and exit gracefully. A system that needs no charisma.
av Debra Fine 1997 199 sidor
3.49
6 000+ betyg
TED Talks
av Chris J. Anderson • 2016
How to build a talk that changes minds, starting from a single sentence.
4.04
15 000+
TED Talks Sammanfattning
TED Talks
How to build a talk that changes minds, starting from a single sentence.
av Chris J. Anderson 2016 269 sidor
4.04
15 000+ betyg
My Life in Advertising and Scientific Advertising
av Claude C. Hopkins • 1923
Before creativity ruled, advertising was a science. The man who proved it gives his rules.
4.23
1 000+
My Life in Advertising and Scientific Advertising Sammanfattning
My Life in Advertising and Scientific Advertising
Before creativity ruled, advertising was a science. The man who proved it gives his rules.
av Claude C. Hopkins 1923 336 sidor
4.23
1 000+ betyg
Magic Words
av Jonah Berger • 2023
Your word choices reveal biases, shape identities, and predict who gets promoted, paid, or arrested.
3.90
1 000+
Magic Words Sammanfattning
Magic Words
Your word choices reveal biases, shape identities, and predict who gets promoted, paid, or arrested.
av Jonah Berger 2023 256 sidor
3.90
1 000+ betyg
Influence
av Robert B. Cialdini • 1984
Why you say yes against your will: hidden triggers hijack instinct and only awareness can stop them.
4.21
100 000+
Influence Sammanfattning
Influence
Why you say yes against your will: hidden triggers hijack instinct and only awareness can stop them.
av Robert B. Cialdini 1984 260 sidor
4.21
100 000+ betyg
Objections
av Jeb Blount • 2018
The predictable psychology behind every 'no' and a step-by-step system for reversing it.
4.21
1 000+
Objections Sammanfattning
Objections
The predictable psychology behind every 'no' and a step-by-step system for reversing it.
av Jeb Blount 2018 240 sidor
4.21
1 000+ betyg
The Definitive Book of Body Language
av Allan Pease • 1981
Your body speaks louder than your words. Learn its vocabulary, from handshake to courtship.
3.95
28 000+
The Definitive Book of Body Language Sammanfattning
The Definitive Book of Body Language
Your body speaks louder than your words. Learn its vocabulary, from handshake to courtship.
av Allan Pease 1981 400 sidor
3.95
28 000+ betyg
The Hero and the Outlaw
av Margaret Mark • 2001
The deepest brands play a role your customer already knows; here is the full cast.
4.13
500+
The Hero and the Outlaw Sammanfattning
The Hero and the Outlaw
The deepest brands play a role your customer already knows; here is the full cast.
av Margaret Mark 2001 384 sidor
4.13
500+ betyg
The 3-Minute Rule
av Brant Pinvidic • 2019
The sequence that leads audiences to sell themselves in under three minutes.
4.17
500+
The 3-Minute Rule Sammanfattning
The 3-Minute Rule
The sequence that leads audiences to sell themselves in under three minutes.
av Brant Pinvidic 2019 256 sidor
4.17
500+ betyg
People Skills
av Robert Bolton • 1979
Twelve conversational reflexes that shut people down, and three skills that reopen the door.
4.01
1 000+
People Skills Sammanfattning
People Skills
Twelve conversational reflexes that shut people down, and three skills that reopen the door.
av Robert Bolton 1979 300 sidor
4.01
1 000+ betyg
The Masculine in Relationship
av G.S. Youngblood • 2019
When pleasing her kills the spark, the answer is a grounded leadership most men never learn.
4.33
500+
The Masculine in Relationship Sammanfattning
The Masculine in Relationship
When pleasing her kills the spark, the answer is a grounded leadership most men never learn.
av G.S. Youngblood 2019 302 sidor
4.33
500+ betyg
HBR Guide to Persuasive Presentations
av Nancy Duarte • 2010
Your slides get three seconds to earn attention: the craft rules for making each one count.
3.95
1 000+
HBR Guide to Persuasive Presentations Sammanfattning
HBR Guide to Persuasive Presentations
Your slides get three seconds to earn attention: the craft rules for making each one count.
av Nancy Duarte 2010 256 sidor
3.95
1 000+ betyg
Pragmatics of Human Communication
av Paul Watzlawick • 1967
Your silence speaks. Your questions command. Your fights turn on where you punctuate the story.
4.21
500+
Pragmatics of Human Communication Sammanfattning
Pragmatics of Human Communication
Your silence speaks. Your questions command. Your fights turn on where you punctuate the story.
av Paul Watzlawick 1967 304 sidor
4.21
500+ betyg
The Adweek Copywriting Handbook
av Joseph Sugarman • 2006
Your first sentence must earn the second. Here's how to build copy readers can't stop reading.
4.14
1 000+
The Adweek Copywriting Handbook Sammanfattning
The Adweek Copywriting Handbook
Your first sentence must earn the second. Here's how to build copy readers can't stop reading.
av Joseph Sugarman 2006 368 sidor
4.14
1 000+ betyg
Body Language
av Allan Pease • 2006
Your body is talking: gestures, zones, and micro-signals that expose what words conceal.
3.86
4 000+
Body Language Sammanfattning
Body Language
Your body is talking: gestures, zones, and micro-signals that expose what words conceal.
av Allan Pease 2006 152 sidor
3.86
4 000+ betyg
The Art of Public Speaking
av Dale Carnegie • 1915
Turning amateurs into confident speakers: the classic manual on preparation, voice, and stagecraft.
3.90
6 000+
The Art of Public Speaking Sammanfattning
The Art of Public Speaking
Turning amateurs into confident speakers: the classic manual on preparation, voice, and stagecraft.
av Dale Carnegie 1915 553 sidor
3.90
6 000+ betyg
The Quick & Easy Way to Effective Speaking
av Dale Carnegie • 1962
The feeling doesn't come first. Action does. Practical steps for speaking so people listen.
4.02
10 000+
The Quick & Easy Way to Effective Speaking Sammanfattning
The Quick & Easy Way to Effective Speaking
The feeling doesn't come first. Action does. Practical steps for speaking so people listen.
av Dale Carnegie 1962 296 sidor
4.02
10 000+ betyg
Negotiation Genius
av Deepak Malhotra • 2007
The negotiation playbook for weak hands, hidden information, and your own blind spots.
4.24
2 000+
Negotiation Genius Sammanfattning
Negotiation Genius
The negotiation playbook for weak hands, hidden information, and your own blind spots.
av Deepak Malhotra 2007 352 sidor
4.24
2 000+ betyg
The Ultimate Sales Letter
av Dan S. Kennedy • 1994
How to write a sales letter that survives the wastebasket: structural rules that close the order.
4.17
1 000+
The Ultimate Sales Letter Sammanfattning
The Ultimate Sales Letter
How to write a sales letter that survives the wastebasket: structural rules that close the order.
av Dan S. Kennedy 1994 240 sidor
4.17
1 000+ betyg
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