Philip Kotler
Philip Kotler is a renowned marketing expert and author, widely recognized as the father of modern marketing.
His textbook "Marketing Management" is the most widely used graduate-level marketing textbook globally.
Kotler has developed numerous marketing concepts and worked with large companies on marketing strategy.
He regularly presents seminars worldwide on the latest marketing developments.
Kotler's work emphasizes the importance of incorporating innovation, distribution, and promotion systems into economic analysis.
His contributions have significantly shaped the field of marketing, influencing both academic theory and practical application in business.
Böcker av Philip Kotler
Marketing Management
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Management
Läroböcker
Marketing Management
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Management
Läroböcker
Marketing 4.0
Moving from Traditional to Digital
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Management
Företagande
Marketing 4.0
Moving from Traditional to Digital
Affärer
Management
Företagande
Marketing 3.0
From Products to Customers to the Human Spirit
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Management
Ekonomi
Marketing 3.0
From Products to Customers to the Human Spirit
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Management
Ekonomi
Marketing Insights from A to Z
80 Concepts Every Manager Needs to Know
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Management
Ekonomi
Marketing Insights from A to Z
80 Concepts Every Manager Needs to Know
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Management
Ekonomi
Marketing 5.0
Technology for Humanity
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Teknik
Marketing 5.0
Technology for Humanity
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Teknik
Marketing 6.0
The Future Is Immersive
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Marketing 6.0
The Future Is Immersive
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Corporate Social Responsibility
Doing the Most Good for Your Company and Your Cause
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Ekonomi
Corporate Social Responsibility
Doing the Most Good for Your Company and Your Cause
Affärer
Ekonomi
Market Your Way to Growth
8 Ways to Win
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Market Your Way to Growth
8 Ways to Win
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Winning Global Markets
How Businesses Invest and Prosper in the World's High-Growth Cities
Winning Global Markets
How Businesses Invest and Prosper in the World's High-Growth Cities
