Стартап

Создание компании с нуля требует в равной мере видения, упорства и стратегического мышления — независимо от того, запускаете ли вы свой первый проект или масштабируете будущего единорога. Эти книги погружают вас в образ мышления основателей, механику стремительного роста и трудные уроки, извлечённые как из впечатляющих успехов, так и из поучительных провалов в мире предпринимательства.

Стартап Саммари книг

Strategy That Works

— Paul Leinwand • 2016

Close the gap between strategy and execution: build a few signature capabilities.

3.88

275

🏢 Corporate Strategy 🎯 Strategic Execution 🛠️ Capability Building 🔗 Organizational Alignment 💰 Cost Optimization

Strategy That Works

Close the gap between strategy and execution: build a few signature capabilities.

— Paul Leinwand 2016 288 стр.

3.88

275 оценок

🏢 Corporate Strategy 🎯 Strategic Execution 🛠️ Capability Building 🔗 Organizational Alignment 💰 Cost Optimization

Follow Every Rainbow

— Rashmi Bansal • 2012

Everest at 48, a baking empire from home: the pattern behind 25 Indian women who built empires.

3.82

500+

👩‍💼 Women Entrepreneurs 🇮🇳 Indian Women 💪 Overcoming Adversity ❤️ Passion Projects ⚖️ Work Life Balance

Follow Every Rainbow

Everest at 48, a baking empire from home: the pattern behind 25 Indian women who built empires.

— Rashmi Bansal 2012 361 стр.

3.82

500+ оценок

👩‍💼 Women Entrepreneurs 🇮🇳 Indian Women 💪 Overcoming Adversity ❤️ Passion Projects ⚖️ Work Life Balance

Eat People

— Andy Kessler • 2011

Find what gets cheaper every year, waste it prodigiously, and let the market eat the rest.

3.63

393

🚀 Tech Entrepreneurship 💥 Creative Destruction 🏛️ Austrian Economics 🖥️ Platform Economics 📉 Zero Marginal Cost

Eat People

Find what gets cheaper every year, waste it prodigiously, and let the market eat the rest.

— Andy Kessler 2011 256 стр.

3.63

393 оценок

🚀 Tech Entrepreneurship 💥 Creative Destruction 🏛️ Austrian Economics 🖥️ Platform Economics 📉 Zero Marginal Cost

The Upstarts

— Brad Stone • 2017

How two apps turned trust into a product, and the brutal global battle to keep it.

4.04

7 000+

🏡 Sharing Economy 📲 Platform Businesses 🚀 Startup Sagas 🌉 Silicon Valley Culture ⚖️ Regulatory Disruption

The Upstarts

How two apps turned trust into a product, and the brutal global battle to keep it.

— Brad Stone 2017 384 стр.

4.04

7 000+ оценок

🏡 Sharing Economy 📲 Platform Businesses 🚀 Startup Sagas 🌉 Silicon Valley Culture ⚖️ Regulatory Disruption

Sticky Branding

— Jeremy Miller • 2015

Email averages $44 for every dollar. The nurture sequence that turns strangers into customers.

3.93

176

📧 Email Marketing 💻 Digital Marketing 🎯 Lead Generation 🚀 Sales Funnels 🤖 Marketing Automation

Sticky Branding

Email averages $44 for every dollar. The nurture sequence that turns strangers into customers.

— Jeremy Miller 2015 216 стр.

3.93

176 оценок

📧 Email Marketing 💻 Digital Marketing 🎯 Lead Generation 🚀 Sales Funnels 🤖 Marketing Automation

Who Does What By How Much?

— Jeff Gothelf • 2024

Your OKRs measure the wrong thing. Shifting from output to customer behavior makes them work.

4.36

107

🎯 Goal Frameworks 📊 Outcomes Over Outputs 🔗 Organizational Alignment 👥 Customer-Centric Strategy 🧭 Team Autonomy

Who Does What By How Much?

Your OKRs measure the wrong thing. Shifting from output to customer behavior makes them work.

— Jeff Gothelf 2024 282 стр.

4.36

107 оценок

🎯 Goal Frameworks 📊 Outcomes Over Outputs 🔗 Organizational Alignment 👥 Customer-Centric Strategy 🧭 Team Autonomy

One Simple Idea for Startups and Entrepreneurs

— Stephen Key • 2012

Before the patent, before the loan: sell. One product, one shelf, real money. The rest follows.

3.78

129

🏭 Physical Product Business 🥾 Bootstrapping 📐 Lean Methodology ⚖️ Intellectual Property 📣 Guerrilla Marketing

One Simple Idea for Startups and Entrepreneurs

Before the patent, before the loan: sell. One product, one shelf, real money. The rest follows.

— Stephen Key 2012 256 стр.

3.78

129 оценок

🏭 Physical Product Business 🥾 Bootstrapping 📐 Lean Methodology ⚖️ Intellectual Property 📣 Guerrilla Marketing

Winning Now, Winning Later

— David M. Cote • 2020

Most leaders pick quarterly wins or long-term bets. A Honeywell CEO's method for delivering both.

4.03

500+

🔄 Corporate Turnarounds 📖 Ceo Memoirs ⏳ Short-Termism ⚙️ Process Improvement 🏢 Corporate Culture

Winning Now, Winning Later

Most leaders pick quarterly wins or long-term bets. A Honeywell CEO's method for delivering both.

— David M. Cote 2020 288 стр.

4.03

500+ оценок

🔄 Corporate Turnarounds 📖 Ceo Memoirs ⏳ Short-Termism ⚙️ Process Improvement 🏢 Corporate Culture

The Lean Marketplace

— Juho Makkonen • 2018

The lean playbook for launching a marketplace without dying on the chicken-and-egg problem.

4.30

243

🛒 Online Marketplaces 🔗 Network Effects 🧪 Lean Startup 📈 Growth Hacking 🏗️ Platform Economy

The Lean Marketplace

The lean playbook for launching a marketplace without dying on the chicken-and-egg problem.

— Juho Makkonen 2018 212 стр.

4.30

243 оценок

🛒 Online Marketplaces 🔗 Network Effects 🧪 Lean Startup 📈 Growth Hacking 🏗️ Platform Economy

Startup Weekend

— Marc Nager • 2011

An idea, a weekend, and the right strangers: how 54 hours launches a startup.

3.58

272

🛠️ Lean Startup 🧪 Experiential Learning 🎤 Pitching Skills 🔍 Customer Validation 🚀 Startup Formation

Startup Weekend

An idea, a weekend, and the right strangers: how 54 hours launches a startup.

— Marc Nager 2011 208 стр.

3.58

272 оценок

🛠️ Lean Startup 🧪 Experiential Learning 🎤 Pitching Skills 🔍 Customer Validation 🚀 Startup Formation

Dear Founder

— Maynard Webb • 2018

Founder letters for the moments no one warns you about: from co-founder fights to cash crises.

3.76

250

🚀 Startup Playbooks 💌 Founder Advice 🤝 Co-Founder Dynamics 🧑‍💼 Hiring And Culture 💰 Fundraising Strategy

Dear Founder

Founder letters for the moments no one warns you about: from co-founder fights to cash crises.

— Maynard Webb 2018 352 стр.

3.76

250 оценок

🚀 Startup Playbooks 💌 Founder Advice 🤝 Co-Founder Dynamics 🧑‍💼 Hiring And Culture 💰 Fundraising Strategy

Rich20Something

— Daniel Dipiazza • 2017

Validate your business idea on the side, replace your salary, then walk away for good.

3.93

340

🧭 Millennial Career Guides 💸 Side Hustles 💻 Online Business 🏦 Passive Income ✅ Business Validation

Rich20Something

Validate your business idea on the side, replace your salary, then walk away for good.

— Daniel Dipiazza 2017 280 стр.

3.93

340 оценок

🧭 Millennial Career Guides 💸 Side Hustles 💻 Online Business 🏦 Passive Income ✅ Business Validation

Blueprints for a SaaS Sales Organization

— Jacco van der Kooij • 2015

In SaaS, the close is only halftime. Build a sales team for the full revenue journey.

4.34

323

☁️ Saas Business Models 🏢 B2b Sales 🔁 Recurring Revenue ⚙️ Sales Operations 📊 Data-Driven Sales

Blueprints for a SaaS Sales Organization

In SaaS, the close is only halftime. Build a sales team for the full revenue journey.

— Jacco van der Kooij 2015 185 стр.

4.34

323 оценок

☁️ Saas Business Models 🏢 B2b Sales 🔁 Recurring Revenue ⚙️ Sales Operations 📊 Data-Driven Sales

Startup Myths and Models

— Rizwan Virk • 2020

The startup models behind market timing, founder alignment, and an exit that actually pays.

4.13

🚀 Startup Playbooks 💰 Venture Capital 🌱 Early Stage Startups 🤝 Founder Alignment 🧩 Product-Market Fit

Startup Myths and Models

The startup models behind market timing, founder alignment, and an exit that actually pays.

— Rizwan Virk 2020 288 стр.

4.13

52 оценок

🚀 Startup Playbooks 💰 Venture Capital 🌱 Early Stage Startups 🤝 Founder Alignment 🧩 Product-Market Fit

Building Products for the Enterprise

— Blair Reeves • 2018

Your user isn't your customer. The enterprise PM playbook for when those two have never met.

4.07

198

🏢 Enterprise Software 📋 Product Management 🏭 B2b Products 🔍 Customer Discovery 🤝 Organizational Alignment

Building Products for the Enterprise

Your user isn't your customer. The enterprise PM playbook for when those two have never met.

— Blair Reeves 2018 184 стр.

4.07

198 оценок

🏢 Enterprise Software 📋 Product Management 🏭 B2b Products 🔍 Customer Discovery 🤝 Organizational Alignment

Product-Led Onboarding

— Ramli John • 2021

Retention starts before signup, not after. The system for turning trial users into loyal customers.

4.18

440

🧱 Product Management 🔄 Customer Retention 🧠 Behavioral Design 🎯 Jobs-To-Be-Done 🚀 Product-Led Growth

Product-Led Onboarding

Retention starts before signup, not after. The system for turning trial users into loyal customers.

— Ramli John 2021 312 стр.

4.18

440 оценок

🧱 Product Management 🔄 Customer Retention 🧠 Behavioral Design 🎯 Jobs-To-Be-Done 🚀 Product-Led Growth

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