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SoBrief
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All about Them
by Bruce Turkel • 2016
Your product works. Everyone's does. Brands that win make people feel something about themselves.
3.53
74
All about Them Summary
All about Them 98%
Your product works. Everyone's does. Brands that win make people feel something about themselves.
by Bruce Turkel 2016
3.53
74 ratings
Story Driven
by Bernadette Jiwa • 2018
Most strategy starts with the market. The best strategy starts with the mirror.
3.85
669
Story Driven Summary
Story Driven 97%
Most strategy starts with the market. The best strategy starts with the mirror.
by Bernadette Jiwa 2018
3.85
669 ratings
Niche Down
by Christopher Lochhead • 2018
Stop competing to be best. The rules for creating a new category and owning it outright.
3.80
196
Niche Down Summary
Niche Down 97%
Stop competing to be best. The rules for creating a new category and owning it outright.
by Christopher Lochhead 2018
3.80
196 ratings
Breakthrough Branding
by Catherine Kaputa • 2012
How to own a niche, be the face, and build a machine: the small-brand playbook.
3.82
85
Breakthrough Branding Summary
Breakthrough Branding 97%
How to own a niche, be the face, and build a machine: the small-brand playbook.
by Catherine Kaputa 2012
3.82
85 ratings
Obsessed
by Emily Heyward • 2020
The brands people obsess over made one decision early: brand isn't paint, it's the foundation.
3.96
976
Obsessed Summary
Obsessed 97%
The brands people obsess over made one decision early: brand isn't paint, it's the foundation.
by Emily Heyward 2020
3.96
976 ratings
The Fortune Cookie Principle
by Bernadette Jiwa • 2013
Twenty design decisions that make your brand a story worth telling and sharing.
3.88
686
The Fortune Cookie Principle Summary
The Fortune Cookie Principle 97%
Twenty design decisions that make your brand a story worth telling and sharing.
by Bernadette Jiwa 2013
3.88
686 ratings
StoryBranding 2.0
by Jim Signorelli • 2011
Customers already hold their beliefs. The brands that win simply agree, clearly and consistently.
3.95
216
StoryBranding 2.0 Summary
StoryBranding 2.0 97%
Customers already hold their beliefs. The brands that win simply agree, clearly and consistently.
by Jim Signorelli 2011
3.95
216 ratings
The Origin of Brands
by Al Ries • 2005
The market doesn't converge. It branches, and every branch is a brand you can own.
3.71
436
The Origin of Brands Summary
The Origin of Brands 96%
The market doesn't converge. It branches, and every branch is a brand you can own.
by Al Ries 2005
3.71
436 ratings
Get Big Fast and Do More Good
by Ido Leffler • 2013
No-ad-budget playbook: trade-show stunts, a social mission, and partnerships that land retail.
3.75
220
Get Big Fast and Do More Good Summary
Get Big Fast and Do More Good 96%
No-ad-budget playbook: trade-show stunts, a social mission, and partnerships that land retail.
by Ido Leffler 2013
3.75
220 ratings
Visual Hammer
by Laura Ries • 2012
The emotional brain doesn't read. It sees. The brands that understand this rule the market.
3.88
161
Visual Hammer Summary
Visual Hammer 96%
The emotional brain doesn't read. It sees. The brands that understand this rule the market.
by Laura Ries 2012
3.88
161 ratings
Disrupt You!
by Jay Samit • 2015
Reinvent yourself, spot opportunities others miss, and fund your vision without your own capital.
4.10
2k+
Disrupt You! Summary
Disrupt You! 96%
Reinvent yourself, spot opportunities others miss, and fund your vision without your own capital.
by Jay Samit 2015
4.10
2k+ ratings
Like a Virgin
by Richard Branson • 2012
People before profits, gut over analysis: the Virgin founder's business lessons no classroom taught.
3.73
4k+
Like a Virgin Summary
Like a Virgin 96%
People before profits, gut over analysis: the Virgin founder's business lessons no classroom taught.
by Richard Branson 2012
3.73
4k+ ratings
Brand Now
by Nick Westergaard • 2018
Brands are DNA, not pyramids. Here is how to re-sequence yours.
3.99
138
Brand Now Summary
Brand Now 96%
Brands are DNA, not pyramids. Here is how to re-sequence yours.
by Nick Westergaard 2018
3.99
138 ratings
Mad Genius
by Randy Gage • 2016
Artists, not managers, will own the next decade. Here is the playbook for joining them.
3.68
364
Mad Genius Summary
Mad Genius 96%
Artists, not managers, will own the next decade. Here is the playbook for joining them.
by Randy Gage 2016
3.68
364 ratings
Midas Touch
by Donald J. Trump • 2012
The traits separating wealthy founders from struggling ones: zero luck required, all trainable.
3.95
3k+
Midas Touch Summary
Midas Touch 96%
The traits separating wealthy founders from struggling ones: zero luck required, all trainable.
by Donald J. Trump 2012
3.95
3k+ ratings
Often Wrong, Never in Doubt
by Donny Deutsch • 2005
The ad man's playbook for convincing yourself you deserve the win before you've earned it.
3.67
165
Often Wrong, Never in Doubt Summary
Often Wrong, Never in Doubt 96%
The ad man's playbook for convincing yourself you deserve the win before you've earned it.
by Donny Deutsch 2005
3.67
165 ratings
Fascinate
by Sally Hogshead • 2016
Your brand already has seven fascination triggers. Learn to use them before the goldfish wins.
3.89
712
Fascinate Summary
Fascinate 96%
Your brand already has seven fascination triggers. Learn to use them before the goldfish wins.
by Sally Hogshead 2016
3.89
712 ratings
The Brand Mapping Strategy
by Karen Leland • 2016
The market is already defining your brand. A step-by-step process for reclaiming that narrative.
3.74
107
The Brand Mapping Strategy Summary
The Brand Mapping Strategy 96%
The market is already defining your brand. A step-by-step process for reclaiming that narrative.
by Karen Leland 2016
3.74
107 ratings
The E-Myth Enterprise
by Michael E. Gerber • 2009
A good idea isn't enough. Four ideals a business must get right before it ever opens.
3.59
612
The E-Myth Enterprise Summary
The E-Myth Enterprise 96%
A good idea isn't enough. Four ideals a business must get right before it ever opens.
by Michael E. Gerber 2009
3.59
612 ratings
Bluefishing
by Steve Sims • 2017
A concierge to the ultra-rich reveals the unpolished truth about getting impossible things done.
3.97
2k+
Bluefishing Summary
Bluefishing 96%
A concierge to the ultra-rich reveals the unpolished truth about getting impossible things done.
by Steve Sims 2017
3.97
2k+ ratings
The Power of Broke
by Daymond John • 2016
Necessity forces moves that money can't buy: why cash-poor founders win.
3.89
4k+
The Power of Broke Summary
The Power of Broke 96%
Necessity forces moves that money can't buy: why cash-poor founders win.
by Daymond John 2016
3.89
4k+ ratings
The Passion Economy
by Adam Davidson • 2020
Nine rules for making your quirks pay, from an economy that no longer wants you interchangeable.
3.84
684
The Passion Economy Summary
The Passion Economy 96%
Nine rules for making your quirks pay, from an economy that no longer wants you interchangeable.
by Adam Davidson 2020
3.84
684 ratings
Posts to Profits
by Simon Mitchell • 2023
Proven systems for converting followers into customers, from bio optimization to closing in the DMs.
Posts to Profits Summary
Posts to Profits 96%
Proven systems for converting followers into customers, from bio optimization to closing in the DMs.
by Simon Mitchell 2023
Be
by Jessica Zweig • 2021
Most personal branding advice demands a performance. This one proves authenticity pays better.
3.88
329
Be Summary
Be 96%
Most personal branding advice demands a performance. This one proves authenticity pays better.
by Jessica Zweig 2021
3.88
329 ratings
Awakening the Entrepreneur Within
by Michael E. Gerber • 2008
Dream, story, system: the path anyone can follow to build a business that scales without them.
3.59
461
Awakening the Entrepreneur Within Summary
Awakening the Entrepreneur Within 96%
Dream, story, system: the path anyone can follow to build a business that scales without them.
by Michael E. Gerber 2008
3.59
461 ratings
Be The Brand
by Jules Marcoux • 2016
Turn your reputation into revenue: the playbook for building a personal brand that pays.
3.75
72
Be The Brand Summary
Be The Brand 96%
Turn your reputation into revenue: the playbook for building a personal brand that pays.
by Jules Marcoux 2016
3.75
72 ratings
This Is Marketing
by Seth Godin • 2018
Mass appeal is a trap. Pick the smallest audience you can truly change, and earn their attention.
3.92
18k+
This Is Marketing Summary
This Is Marketing 96%
Mass appeal is a trap. Pick the smallest audience you can truly change, and earn their attention.
by Seth Godin 2018
3.92
18k+ ratings
The High-Performance Entrepreneur
by Subroto Bagchi • 2006
A complete founder's roadmap: from deciding you are ready to ringing the bell at IPO.
3.91
711
The High-Performance Entrepreneur Summary
The High-Performance Entrepreneur 96%
A complete founder's roadmap: from deciding you are ready to ringing the bell at IPO.
by Subroto Bagchi 2006
3.91
711 ratings
The Entrepreneur Roller Coaster
by Darren Hardy • 2015
Sales, hiring, focus, fear: master these four controls and the roller coaster becomes a thrill ride.
4.32
3k+
The Entrepreneur Roller Coaster Summary
The Entrepreneur Roller Coaster 96%
Sales, hiring, focus, fear: master these four controls and the roller coaster becomes a thrill ride.
by Darren Hardy 2015
4.32
3k+ ratings
Rocket
by Michael J. Silverstein • 2015
Customer surveys do not create breakthroughs. Winning brands build advocates who sell for them.
3.37
54
Rocket Summary
Rocket 96%
Customer surveys do not create breakthroughs. Winning brands build advocates who sell for them.
by Michael J. Silverstein 2015
3.37
54 ratings
You Are The Brand
by Mike Kim • 2021
Build a personal brand that sounds like you, not a corporation, starting with a single platform.
4.22
259
You Are The Brand Summary
You Are The Brand 96%
Build a personal brand that sounds like you, not a corporation, starting with a single platform.
by Mike Kim 2021
4.22
259 ratings
KNOWN
by Mark W. Schaefer • 2017
Real influence is quiet. The playbook for earning it in a world obsessed with noise.
4.00
443
KNOWN Summary
KNOWN 96%
Real influence is quiet. The playbook for earning it in a world obsessed with noise.
by Mark W. Schaefer 2017
4.00
443 ratings
Let's Not Screw It, Let's Just Do It
by Richard Branson • 2012
Fun before spreadsheets: the Virgin founder on why most business rules are for breaking.
3.90
16k+
Let's Not Screw It, Let's Just Do It Summary
Let's Not Screw It, Let's Just Do It 96%
Fun before spreadsheets: the Virgin founder on why most business rules are for breaking.
by Richard Branson 2012
3.90
16k+ ratings
Evil Plans
by Hugh MacLeod • 2011
Turn your passion into a global career: think like an artist, build like a small brand.
3.92
2k+
Evil Plans Summary
Evil Plans 96%
Turn your passion into a global career: think like an artist, build like a small brand.
by Hugh MacLeod 2011
3.92
2k+ ratings
Hello, My Name Is Awesome
by Alexandra Watkins • 2014
A veteran namer's simple filter for brand names that charm strangers instead of confusing them.
4.13
983
Hello, My Name Is Awesome Summary
Hello, My Name Is Awesome 96%
A veteran namer's simple filter for brand names that charm strangers instead of confusing them.
by Alexandra Watkins 2014
4.13
983 ratings
#AskGaryVee
by Gary Vaynerchuk • 2016
New platforms reward the early. Audiences reward the helpful. Nothing beats relentless output.
4.01
4k+
#AskGaryVee Summary
#AskGaryVee 96%
New platforms reward the early. Audiences reward the helpful. Nothing beats relentless output.
by Gary Vaynerchuk 2016
4.01
4k+ ratings
Rise of the Youpreneur
by Chris Ducker • 2018
When your brand is your name, no platform algorithm or policy change can make you obsolete.
4.08
283
Rise of the Youpreneur Summary
Rise of the Youpreneur 96%
When your brand is your name, no platform algorithm or policy change can make you obsolete.
by Chris Ducker 2018
4.08
283 ratings
Lean Branding
by Laura Busche • 2014
Your brand is a hypothesis, not a logo. Here is how to run the experiments.
3.71
99
Lean Branding Summary
Lean Branding 96%
Your brand is a hypothesis, not a logo. Here is how to run the experiments.
by Laura Busche 2014
3.71
99 ratings
Forever Employable
by Jeff Gothelf • 2020
Apply lean startup to your career: stake a niche, teach in public, let opportunity find you.
3.71
440
Forever Employable Summary
Forever Employable 96%
Apply lean startup to your career: stake a niche, teach in public, let opportunity find you.
by Jeff Gothelf 2020
3.71
440 ratings
The Power of Starting Something Stupid
by Richie Norton • 2012
The best ideas sound foolish first. How to start yours before you feel ready.
3.94
848
The Power of Starting Something Stupid Summary
The Power of Starting Something Stupid 96%
The best ideas sound foolish first. How to start yours before you feel ready.
by Richie Norton 2012
3.94
848 ratings
Creativity Rules
by Tina Seelig • 2017
Most ideas die between imagination and launch. A four-part cycle fixes that.
3.64
421
Creativity Rules Summary
Creativity Rules 96%
Most ideas die between imagination and launch. A four-part cycle fixes that.
by Tina Seelig 2017
3.64
421 ratings
Anything You Want
by Derek Sivers • 2011
Your business doesn't have to grow. One founder built a $20M company by refusing to.
4.11
24k+
Anything You Want Summary
Anything You Want 95%
Your business doesn't have to grow. One founder built a $20M company by refusing to.
by Derek Sivers 2011
4.11
24k+ ratings
Rethinking Prestige Branding
by Wolfgang Schaefer • 2013
The new luxury does not sell scarcity; it builds missions and myths that people chase.
4.05
82
Rethinking Prestige Branding Summary
Rethinking Prestige Branding 95%
The new luxury does not sell scarcity; it builds missions and myths that people chase.
by Wolfgang Schaefer 2013
4.05
82 ratings
Manage Your Day-to-Day
by Jocelyn K. Glei • 2013
Reclaim your best creative hours from email and distraction with one rule that puts the work first.
3.98
28k+
Manage Your Day-to-Day Summary
Manage Your Day-to-Day 95%
Reclaim your best creative hours from email and distraction with one rule that puts the work first.
by Jocelyn K. Glei 2013
3.98
28k+ ratings
Purple Cow, New Edition
by Seth Godin • 2009
Mass advertising is dying. The one strategy left: build things people cannot stop talking about.
3.78
56k+
Purple Cow, New Edition Summary
Purple Cow, New Edition 95%
Mass advertising is dying. The one strategy left: build things people cannot stop talking about.
by Seth Godin 2009
3.78
56k+ ratings
From Poop To Gold
by Chris Jones • 2018
The agency behind viral toilet humor reveals its real secret: culture, not creative genius.
3.85
156
From Poop To Gold Summary
From Poop To Gold 95%
The agency behind viral toilet humor reveals its real secret: culture, not creative genius.
by Chris Jones 2018
3.85
156 ratings
The Entrepreneur Mind
by Kevin D. Johnson • 2013
The 100 specific beliefs and habits that separate elite entrepreneurs from everyone else.
3.98
987
The Entrepreneur Mind Summary
The Entrepreneur Mind 95%
The 100 specific beliefs and habits that separate elite entrepreneurs from everyone else.
by Kevin D. Johnson 2013
3.98
987 ratings
Energize Growth Now
by Lisa Nirell • 2009
A growth plan built on value-based pricing and measured by eight key numbers, not hours billed.
3.80
10
Energize Growth Now Summary
Energize Growth Now 95%
A growth plan built on value-based pricing and measured by eight key numbers, not hours billed.
by Lisa Nirell 2009
3.80
10 ratings
The Rugged Entrepreneur
by Scott Andrew • 2021
Work ethic, mental toughness, and foresight: the old-school virtues that power modern disruption.
3.82
22
The Rugged Entrepreneur Summary
The Rugged Entrepreneur 95%
Work ethic, mental toughness, and foresight: the old-school virtues that power modern disruption.
by Scott Andrew 2021
3.82
22 ratings
Pilot to Profit
by Lisa Larter • 2016
The solo playbook for turning content and email into a profitable, predictable business.
4.28
25
Pilot to Profit Summary
Pilot to Profit 95%
The solo playbook for turning content and email into a profitable, predictable business.
by Lisa Larter 2016
4.28
25 ratings
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