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Books like The Robert Collier Letter Book

Breakthrough Copywriter 2.0
by Robert C. Worstell • 2018
The Schwartz method: why market analysis beats word tricks, and how buyer awareness shapes an ad.
3.33
3
🖊️ Copywriting📬 Direct Response🧠 Consumer Psychology✍️ Headline Writing💬 Persuasion
Breakthrough Copywriter 2.0 Summary
Breakthrough Copywriter 2.0 99%
The Schwartz method: why market analysis beats word tricks, and how buyer awareness shapes an ad.
by Robert C. Worstell 2018
3.33
3 ratings
🖊️ Copywriting📬 Direct Response🧠 Consumer Psychology✍️ Headline Writing💬 Persuasion
Breakthrough Advertising
by Eugene M. Schwartz • 1966
Tap a mass desire and ad dollars multiply fifty-fold. Try to create one and break even.
4.54
1k+
✍️ Copywriting📋 Advertising Strategy📬 Direct Response🧠 Marketing Psychology🛡️ Objection Handling
Breakthrough Advertising Summary
Breakthrough Advertising 98%
Tap a mass desire and ad dollars multiply fifty-fold. Try to create one and break even.
by Eugene M. Schwartz 1966
4.54
1k+ ratings
✍️ Copywriting📋 Advertising Strategy📬 Direct Response🧠 Marketing Psychology🛡️ Objection Handling
Kick-Ass Copywriting Secrets of a Marketing Rebel
by John Carlton • 2002
Forget clever branding. The ads that sell explain why, paint a picture, and ask for the order.
4.40
144
🖋️ Copywriting📬 Direct Response🧠 Consumer Psychology🗣️ Persuasion💡 Information Products
Kick-Ass Copywriting Secrets of a Marketing Rebel Summary
Kick-Ass Copywriting Secrets of a Marketing Rebel 98%
Forget clever branding. The ads that sell explain why, paint a picture, and ask for the order.
by John Carlton 2002
4.40
144 ratings
🖋️ Copywriting📬 Direct Response🧠 Consumer Psychology🗣️ Persuasion💡 Information Products
My Life in Advertising and Scientific Advertising
by Claude C. Hopkins • 1923
Before creativity ruled, advertising was a science. The man who proved it gives his rules.
4.23
1k+
📢 Advertising Strategy✍️ Copywriting📬 Direct Response Marketing🧠 Consumer Psychology📏 Testing And Measurement
My Life in Advertising and Scientific Advertising Summary
My Life in Advertising and Scientific Advertising 98%
Before creativity ruled, advertising was a science. The man who proved it gives his rules.
by Claude C. Hopkins 1923
4.23
1k+ ratings
📢 Advertising Strategy✍️ Copywriting📬 Direct Response Marketing🧠 Consumer Psychology📏 Testing And Measurement
Scientific Advertising
by Claude C. Hopkins • 1923
Why the best ads are not creative gambles but salesmanship measured to the penny.
4.06
4k+
📜 Advertising Classics📬 Direct Response✍️ Copywriting🧠 Consumer Psychology🎯 Customer Acquisition
Scientific Advertising Summary
Scientific Advertising 98%
Why the best ads are not creative gambles but salesmanship measured to the penny.
by Claude C. Hopkins 1923
4.06
4k+ ratings
📜 Advertising Classics📬 Direct Response✍️ Copywriting🧠 Consumer Psychology🎯 Customer Acquisition
Cashvertising
by Drew Eric Whitman • 2008
Most ads fail because they sell features. Your customers are already wired to buy something else.
4.35
3k+
🖋️ Advertising Copywriting🧠 Marketing Psychology📬 Direct Response Marketing💰 Sales Psychology📊 Behavioral Economics
Cashvertising Summary
Cashvertising 98%
Most ads fail because they sell features. Your customers are already wired to buy something else.
by Drew Eric Whitman 2008
4.35
3k+ ratings
🖋️ Advertising Copywriting🧠 Marketing Psychology📬 Direct Response Marketing💰 Sales Psychology📊 Behavioral Economics
How to Write a Good Advertisement
by Victor O. Schwab • 1980
Desires that open wallets, proof that seals trust, and the ask that closes the sale.
4.21
521
✍️ Copywriting📜 Classic Advertising🖋️ Headline Writing🔬 Split Testing🧠 Persuasion Psychology
How to Write a Good Advertisement Summary
How to Write a Good Advertisement 98%
Desires that open wallets, proof that seals trust, and the ask that closes the sale.
by Victor O. Schwab 1980
4.21
521 ratings
✍️ Copywriting📜 Classic Advertising🖋️ Headline Writing🔬 Split Testing🧠 Persuasion Psychology
The Adweek Copywriting Handbook
by Joseph Sugarman • 2006
Your first sentence must earn the second. Here's how to build copy readers can't stop reading.
4.14
2k+
📢 Advertising Copy🧠 Consumer Psychology✍️ Persuasive Writing📖 Reader Engagement🎯 Direct Response Marketing
The Adweek Copywriting Handbook Summary
The Adweek Copywriting Handbook 98%
Your first sentence must earn the second. Here's how to build copy readers can't stop reading.
by Joseph Sugarman 2006
4.14
2k+ ratings
📢 Advertising Copy🧠 Consumer Psychology✍️ Persuasive Writing📖 Reader Engagement🎯 Direct Response Marketing
How to Write Copy That Sells
by Ray Edwards • 2016
The copywriting framework that turns browsers into buyers, no creative genius required.
4.15
1k+
✍️ Copywriting📬 Direct-Response Marketing🧠 Marketing Psychology📧 Email Marketing🚀 Product Launches
How to Write Copy That Sells Summary
How to Write Copy That Sells 97%
The copywriting framework that turns browsers into buyers, no creative genius required.
by Ray Edwards 2016
4.15
1k+ ratings
✍️ Copywriting📬 Direct-Response Marketing🧠 Marketing Psychology📧 Email Marketing🚀 Product Launches
How to Write Letters that Sell
by Christian H. Godefroy • 2016
Your headline wins or loses half your audience. The playbook for everything that follows.
4.05
21
🖊️ Copywriting📬 Direct Response✍️ Persuasive Writing🧠 Sales Psychology📰 Headline Writing
How to Write Letters that Sell Summary
How to Write Letters that Sell 97%
Your headline wins or loses half your audience. The playbook for everything that follows.
by Christian H. Godefroy 2016
4.05
21 ratings
🖊️ Copywriting📬 Direct Response✍️ Persuasive Writing🧠 Sales Psychology📰 Headline Writing
The Architecture of Persuasion
by Michael Masterson • 2009
Every sales letter follows the same hidden structure. Learn its five parts and sell anything.
4.25
166
🖋️ Copywriting📬 Direct Marketing💓 Emotional Persuasion🧠 Reader Psychology🏗️ Argument Structure
The Architecture of Persuasion Summary
The Architecture of Persuasion 97%
Every sales letter follows the same hidden structure. Learn its five parts and sell anything.
by Michael Masterson 2009
4.25
166 ratings
🖋️ Copywriting📬 Direct Marketing💓 Emotional Persuasion🧠 Reader Psychology🏗️ Argument Structure
Persuasive Copywriting
by Andy Maslen • 2015
Why flattery, secrets, and stories sell harder than features: a copywriter's psychological toolkit.
4.13
143
✍️ Copywriting🧠 Marketing Psychology💓 Emotional Persuasion📖 Business Storytelling🏛️ Rhetoric
Persuasive Copywriting Summary
Persuasive Copywriting 97%
Why flattery, secrets, and stories sell harder than features: a copywriter's psychological toolkit.
by Andy Maslen 2015
4.13
143 ratings
✍️ Copywriting🧠 Marketing Psychology💓 Emotional Persuasion📖 Business Storytelling🏛️ Rhetoric
Copywriting Secrets
by Jim Edwards • 2019
The exact formulas that turn words into clicks and sales, no matter your audience or product.
4.32
1k+
🖊️ Sales Copywriting📈 Conversion Optimization✍️ Persuasive Writing🗞️ Headline Formulas🧠 Customer Psychology
Copywriting Secrets Summary
Copywriting Secrets 97%
The exact formulas that turn words into clicks and sales, no matter your audience or product.
by Jim Edwards 2019
4.32
1k+ ratings
🖊️ Sales Copywriting📈 Conversion Optimization✍️ Persuasive Writing🗞️ Headline Formulas🧠 Customer Psychology
The Halbert Copywriting Method Part III
by Bond Halbert • 2016
Four editing passes that make buyers read every word of every ad.
4.15
27
📝 Copywriting📬 Direct Response Marketing🗣️ Persuasive Writing🪝 Attention Hooks✂️ Self-Editing
The Halbert Copywriting Method Part III Summary
The Halbert Copywriting Method Part III 97%
Four editing passes that make buyers read every word of every ad.
by Bond Halbert 2016
4.15
27 ratings
📝 Copywriting📬 Direct Response Marketing🗣️ Persuasive Writing🪝 Attention Hooks✂️ Self-Editing
The Art of the Click
by Glenn Fisher • 2018
Four rules for headlines, four steps for the pitch, why narratives beat features every time.
3.99
89
📬 Direct Response🖊️ Sales Copywriting📰 Headline Writing🧠 Reader Psychology📖 Storytelling In Business
The Art of the Click Summary
The Art of the Click 97%
Four rules for headlines, four steps for the pitch, why narratives beat features every time.
by Glenn Fisher 2018
3.99
89 ratings
📬 Direct Response🖊️ Sales Copywriting📰 Headline Writing🧠 Reader Psychology📖 Storytelling In Business
Copywriting Mastery
by Anthony Udo Ekanem • 2016
Why customers need to hear your message seven times, and the words that finally sell.
5.00
1
🖋️ Online Copywriting✍️ Persuasive Writing📊 Digital Marketing🧠 Marketing Psychology🗣️ Neurolinguistic Programming
Copywriting Mastery Summary
Copywriting Mastery 97%
Why customers need to hear your message seven times, and the words that finally sell.
by Anthony Udo Ekanem 2016
5.00
1 ratings
🖋️ Online Copywriting✍️ Persuasive Writing📊 Digital Marketing🧠 Marketing Psychology🗣️ Neurolinguistic Programming
The Halbert Copywriting Method Part III
by Bond Halbert • 2016
The editing craft: how to shear off every word that gives a reader permission to leave.
4.34
149
🧑‍💻 Copywriting📬 Direct-Response Marketing✂️ Editing Techniques👁️ Readability🎣 Psychological Triggers
The Halbert Copywriting Method Part III Summary
The Halbert Copywriting Method Part III 97%
The editing craft: how to shear off every word that gives a reader permission to leave.
by Bond Halbert 2016
4.34
149 ratings
🧑‍💻 Copywriting📬 Direct-Response Marketing✂️ Editing Techniques👁️ Readability🎣 Psychological Triggers
Web Copy That Sells
by Maria Veloso • 2004
Most websites convert half a percent to five. The copy system that changes the math.
3.81
324
💻 Web Copywriting📬 Direct Response Copywriting🧠 Sales Psychology📈 Conversion Optimization✉️ Email Marketing
Web Copy That Sells Summary
Web Copy That Sells 96%
Most websites convert half a percent to five. The copy system that changes the math.
by Maria Veloso 2004
3.81
324 ratings
💻 Web Copywriting📬 Direct Response Copywriting🧠 Sales Psychology📈 Conversion Optimization✉️ Email Marketing
The Ultimate Marketing Plan
by Dan S. Kennedy • 1991
Stop shouting at strangers: the direct-response system for finding your buyers and multiplying them.
4.12
609
📬 Direct Response🏪 Small Business Marketing✍️ Copywriting🎯 Audience Targeting🧾 Social Proof
The Ultimate Marketing Plan Summary
The Ultimate Marketing Plan 96%
Stop shouting at strangers: the direct-response system for finding your buyers and multiplying them.
by Dan S. Kennedy 1991
4.12
609 ratings
📬 Direct Response🏪 Small Business Marketing✍️ Copywriting🎯 Audience Targeting🧾 Social Proof
Buy Now
by Rick Cesari • 2011
Solve a customer's problem on screen, close the sale, track every dollar. Direct response playbook.
4.00
25
🎯 Direct Marketing📺 Advertising Strategy🧠 Consumer Psychology✍️ Copywriting🏗️ Brand Building
Buy Now Summary
Buy Now 96%
Solve a customer's problem on screen, close the sale, track every dollar. Direct response playbook.
by Rick Cesari 2011
4.00
25 ratings
🎯 Direct Marketing📺 Advertising Strategy🧠 Consumer Psychology✍️ Copywriting🏗️ Brand Building
No B.S. Direct Marketing
by Dan S. Kennedy • 2006
Spend a dollar, get two back: the direct-response rules for marketing that pays for itself.
4.1
740
🎯 Direct Response Marketing✍️ Copywriting🏪 Small Business Marketing📊 Marketing Accountability📬 Mail Order Advertising
No B.S. Direct Marketing Summary
No B.S. Direct Marketing 96%
Spend a dollar, get two back: the direct-response rules for marketing that pays for itself.
by Dan S. Kennedy 2006
4.1
740 ratings
🎯 Direct Response Marketing✍️ Copywriting🏪 Small Business Marketing📊 Marketing Accountability📬 Mail Order Advertising
Easy Copywriting
by Dewa Eka Prayoga • 2015
Market knowledge beats wordcraft ten to one. The Indonesian playbook for copy that sells.
4.18
172
✍️ Copywriting Fundamentals📬 Direct Response Marketing🇮🇩 Indonesian Business🧠 Persuasion Techniques📰 Headline Writing
Easy Copywriting Summary
Easy Copywriting 96%
Market knowledge beats wordcraft ten to one. The Indonesian playbook for copy that sells.
by Dewa Eka Prayoga 2015
4.18
172 ratings
✍️ Copywriting Fundamentals📬 Direct Response Marketing🇮🇩 Indonesian Business🧠 Persuasion Techniques📰 Headline Writing
Overdeliver
by Brian Kurtz • 2019
Your list is worth more than your copy. A direct response veteran shows how to profit.
4.16
223
🎯 Direct Marketing✍️ Copywriting💰 Customer Lifetime Value📋 List Building📡 Multichannel Marketing
Overdeliver Summary
Overdeliver 96%
Your list is worth more than your copy. A direct response veteran shows how to profit.
by Brian Kurtz 2019
4.16
223 ratings
🎯 Direct Marketing✍️ Copywriting💰 Customer Lifetime Value📋 List Building📡 Multichannel Marketing
How to Create Irresistible Offers
by Robert W. Bly • 2009
The overlooked lever that can lift response 10 to 900 percent: your offer, rewritten.
4.16
50
📬 Direct Marketing📋 Lead Generation✍️ Copywriting🎁 Offer Design💰 Pricing Strategy
How to Create Irresistible Offers Summary
How to Create Irresistible Offers 96%
The overlooked lever that can lift response 10 to 900 percent: your offer, rewritten.
by Robert W. Bly 2009
4.16
50 ratings
📬 Direct Marketing📋 Lead Generation✍️ Copywriting🎁 Offer Design💰 Pricing Strategy
The Brain Audit
by Sean D'Souza • 2009
Seven checks a customer's brain makes before buying, and the script for passing each.
4.46
604
🧠 Marketing Psychology❓ Problem-First Messaging🚧 Customer Objections👥 Social Proof🛡️ Risk Reversal
The Brain Audit Summary
The Brain Audit 96%
Seven checks a customer's brain makes before buying, and the script for passing each.
by Sean D'Souza 2009
4.46
604 ratings
🧠 Marketing Psychology❓ Problem-First Messaging🚧 Customer Objections👥 Social Proof🛡️ Risk Reversal
The Irresistible Offer
by Mark Joyner • 2005
Three seconds to win a buyer. The offer design rules that make your product sell itself.
3.85
448
🎯 Marketing Strategy🧠 Sales Psychology🗣️ Persuasion Techniques💬 Marketing Messaging📦 Offer Design
The Irresistible Offer Summary
The Irresistible Offer 96%
Three seconds to win a buyer. The offer design rules that make your product sell itself.
by Mark Joyner 2005
3.85
448 ratings
🎯 Marketing Strategy🧠 Sales Psychology🗣️ Persuasion Techniques💬 Marketing Messaging📦 Offer Design
How To
by Steve Harrison • 2016
Five steps from attention to action, and the headline principle that earns the first sentence.
4.20
176
✍️ Copywriting🧠 Persuasive Writing📢 Advertising📬 Direct Response📰 Headline Writing
How To Summary
How To 96%
Five steps from attention to action, and the headline principle that earns the first sentence.
by Steve Harrison 2016
4.20
176 ratings
✍️ Copywriting🧠 Persuasive Writing📢 Advertising📬 Direct Response📰 Headline Writing
Seducing Strangers
by Josh Weltman • 2015
Advertising's real job isn't selling. It's making people happy. A Mad Man shows you how.
3.84
317
🎯 Advertising Strategy🧠 Consumer Psychology✍️ Copywriting🏗️ Brand Building💎 Authentic Marketing
Seducing Strangers Summary
Seducing Strangers 96%
Advertising's real job isn't selling. It's making people happy. A Mad Man shows you how.
by Josh Weltman 2015
3.84
317 ratings
🎯 Advertising Strategy🧠 Consumer Psychology✍️ Copywriting🏗️ Brand Building💎 Authentic Marketing
Hypnotic Writing
by Joe Vitale • 2006
A guide to matching your reader's mental trance and leading them straight to the sale.
3.86
833
✍️ Copywriting🎯 Persuasive Writing🧠 Marketing Psychology💬 Hypnotic Language📖 Storytelling
Hypnotic Writing Summary
Hypnotic Writing 95%
A guide to matching your reader's mental trance and leading them straight to the sale.
by Joe Vitale 2006
3.86
833 ratings
✍️ Copywriting🎯 Persuasive Writing🧠 Marketing Psychology💬 Hypnotic Language📖 Storytelling
Email Persuasion
by Ian Brodie • 2013
Email's 41:1 return on investment: how to build the list, earn the trust, and convert.
3.76
258
📧 Email Marketing✍️ Copywriting🧠 Persuasion🧲 Lead Generation🛒 Sales Funnels
Email Persuasion Summary
Email Persuasion 95%
Email's 41:1 return on investment: how to build the list, earn the trust, and convert.
by Ian Brodie 2013
3.76
258 ratings
📧 Email Marketing✍️ Copywriting🧠 Persuasion🧲 Lead Generation🛒 Sales Funnels
This book will teach you how to write better
by Neville Medhora • 2013
Your reader does not care about you. Copy that sells starts there and never gets clever.
3.92
1k+
🧱 Copywriting Fundamentals💼 Business Writing🧠 Reader Psychology✍️ Headline Formulas👤 Audience Personas
This book will teach you how to write better Summary
This book will teach you how to write better 95%
Your reader does not care about you. Copy that sells starts there and never gets clever.
by Neville Medhora 2013
3.92
1k+ ratings
🧱 Copywriting Fundamentals💼 Business Writing🧠 Reader Psychology✍️ Headline Formulas👤 Audience Personas
Advertising and Psychology
by Leslie Ernest Gill • 2013
Why readers remember your ad, buy your product, or scroll past: psychology every copywriter needs.
3.50
2
🧠 Advertising Psychology🛒 Consumer Behavior✍️ Copywriting👁️ Attention Capture🔄 Habit Formation
Advertising and Psychology Summary
Advertising and Psychology 95%
Why readers remember your ad, buy your product, or scroll past: psychology every copywriter needs.
by Leslie Ernest Gill 2013
3.50
2 ratings
🧠 Advertising Psychology🛒 Consumer Behavior✍️ Copywriting👁️ Attention Capture🔄 Habit Formation
Confessions of an Advertising Man
by David Ogilvy • 2004
Entertaining ads rarely sell. Great ones make a concrete promise, then repeat it for decades.
4
6k+
🎨 Advertising Craft✍️ Copywriting🏗️ Brand Building🧠 Sales Psychology🥃 Madison Avenue
Confessions of an Advertising Man Summary
Confessions of an Advertising Man 95%
Entertaining ads rarely sell. Great ones make a concrete promise, then repeat it for decades.
by David Ogilvy 2004
4
6k+ ratings
🎨 Advertising Craft✍️ Copywriting🏗️ Brand Building🧠 Sales Psychology🥃 Madison Avenue
The New Email Revolution
by Robert W. Bly • 2018
Most business emails are deleted unread. The playbook for getting yours opened and read.
3.00
23
📧 Email Marketing💻 Digital Marketing✍️ Business Copywriting💼 Business Communication📬 Direct Response Marketing
The New Email Revolution Summary
The New Email Revolution 95%
Most business emails are deleted unread. The playbook for getting yours opened and read.
by Robert W. Bly 2018
3.00
23 ratings
📧 Email Marketing💻 Digital Marketing✍️ Business Copywriting💼 Business Communication📬 Direct Response Marketing
No B.S. Sales Success In The New Economy
by Dan S. Kennedy • 2010
Prepare for the worst, sell to emotions, and make them chase you: the no-nonsense sales system.
4.31
153
🛠️ Sales Methodology📬 Direct Response Marketing❤️ Emotional Persuasion🎯 Expert Positioning🛡️ Objection Handling
No B.S. Sales Success In The New Economy Summary
No B.S. Sales Success In The New Economy 95%
Prepare for the worst, sell to emotions, and make them chase you: the no-nonsense sales system.
by Dan S. Kennedy 2010
4.31
153 ratings
🛠️ Sales Methodology📬 Direct Response Marketing❤️ Emotional Persuasion🎯 Expert Positioning🛡️ Objection Handling
Make 'Em Laugh & Take Their Money
by Dan S. Kennedy • 2010
Not funny? A marketing pro's playbook for using humor to persuade, sell, and win audiences anyway.
3.97
64
😂 Humor In Business🖊️ Copywriting🎤 Public Speaking🧠 Sales Psychology📬 Direct Response Marketing
Make 'Em Laugh & Take Their Money Summary
Make 'Em Laugh & Take Their Money 95%
Not funny? A marketing pro's playbook for using humor to persuade, sell, and win audiences anyway.
by Dan S. Kennedy 2010
3.97
64 ratings
😂 Humor In Business🖊️ Copywriting🎤 Public Speaking🧠 Sales Psychology📬 Direct Response Marketing
Positioning
by Al Ries • 1980
Better products lose. The marketing war is about owning a single, simple word in the brain.
4.04
19k+
📈 Marketing Strategy🏷️ Brand Strategy🧠 Consumer Psychology🆕 Category Creation🔍 Cognitive Biases
Positioning Summary
Positioning 94%
Better products lose. The marketing war is about owning a single, simple word in the brain.
by Al Ries 1980
4.04
19k+ ratings
📈 Marketing Strategy🏷️ Brand Strategy🧠 Consumer Psychology🆕 Category Creation🔍 Cognitive Biases
DotCom Secrets
by Russell Brunson • 2011
Giving away free products can triple your customers; the system that turns each one into $66.
4.23
7k+
📈 Direct Response Marketing🗂️ Sales Funnels🔧 Conversion Optimization✉️ Email Marketing🎤 Webinar Selling
DotCom Secrets Summary
DotCom Secrets 94%
Giving away free products can triple your customers; the system that turns each one into $66.
by Russell Brunson 2011
4.23
7k+ ratings
📈 Direct Response Marketing🗂️ Sales Funnels🔧 Conversion Optimization✉️ Email Marketing🎤 Webinar Selling
The Copywriter's Guide To Getting Paid
by Roy Furr • 2015
How to land a copywriting client tomorrow: one low-risk offer, then a career built on royalties.
3.67
3
✍️ Freelance Copywriting📬 Direct Response🤝 Client Acquisition💰 Value-Based Pricing📧 Cold Outreach
The Copywriter's Guide To Getting Paid Summary
The Copywriter's Guide To Getting Paid 94%
How to land a copywriting client tomorrow: one low-risk offer, then a career built on royalties.
by Roy Furr 2015
3.67
3 ratings
✍️ Freelance Copywriting📬 Direct Response🤝 Client Acquisition💰 Value-Based Pricing📧 Cold Outreach
Magnetic Marketing
by Dan S. Kennedy • 2018
A customer magnet: unrefusable offers, dogged follow-up, and retention that pays you twice.
4.20
457
📬 Direct Response Marketing🏪 Small Business Marketing🧲 Lead Generation🎁 Offer Creation🔁 Customer Retention
Magnetic Marketing Summary
Magnetic Marketing 94%
A customer magnet: unrefusable offers, dogged follow-up, and retention that pays you twice.
by Dan S. Kennedy 2018
4.20
457 ratings
📬 Direct Response Marketing🏪 Small Business Marketing🧲 Lead Generation🎁 Offer Creation🔁 Customer Retention
No B.S. Trust Based Marketing
by Matt Zagula • 2012
Make customers trust you before they buy, using a system that removes risk and proves results.
4.29
149
🤝 Relationship Marketing📬 Direct Response🛡️ Consumer Trust🩺 Consultative Selling👥 Social Proof
No B.S. Trust Based Marketing Summary
No B.S. Trust Based Marketing 94%
Make customers trust you before they buy, using a system that removes risk and proves results.
by Matt Zagula 2012
4.29
149 ratings
🤝 Relationship Marketing📬 Direct Response🛡️ Consumer Trust🩺 Consultative Selling👥 Social Proof
Marketing to Mindstates
by Will Leach • 2018
Swap customer surveys for brain science: four levers that sell to the automatic mind.
4.13
182
🛒 Consumer Behavior🧠 Behavioral Economics🧪 Neuromarketing❤️ Emotional Branding🧱 Behavioral Design
Marketing to Mindstates Summary
Marketing to Mindstates 94%
Swap customer surveys for brain science: four levers that sell to the automatic mind.
by Will Leach 2018
4.13
182 ratings
🛒 Consumer Behavior🧠 Behavioral Economics🧪 Neuromarketing❤️ Emotional Branding🧱 Behavioral Design
Fascinate
by Sally Hogshead • 2010
Forget logic; seven hardwired instincts capture attention. Most messages hit the wrong ones.
3.78
3k+
🧠 Consumer Psychology🏷️ Brand Identity🧲 Neuromarketing🗣️ Persuasion👀 Attention Economy
Fascinate Summary
Fascinate 94%
Forget logic; seven hardwired instincts capture attention. Most messages hit the wrong ones.
by Sally Hogshead 2010
3.78
3k+ ratings
🧠 Consumer Psychology🏷️ Brand Identity🧲 Neuromarketing🗣️ Persuasion👀 Attention Economy
The Anatomy of Humbug
by Paul Feldwick • 2015
Advertising's founding fathers built a science of rational persuasion. They were half right at best.
4.21
376
🧠 Advertising Theory📜 Marketing History🧩 Subconscious Influence🏗️ Brand Building🎪 Showmanship
The Anatomy of Humbug Summary
The Anatomy of Humbug 94%
Advertising's founding fathers built a science of rational persuasion. They were half right at best.
by Paul Feldwick 2015
4.21
376 ratings
🧠 Advertising Theory📜 Marketing History🧩 Subconscious Influence🏗️ Brand Building🎪 Showmanship
Email Marketing Demystified
by Matthew Paulson • 2015
The $43-to-$1 channel: a system for building a list that sells on demand.
3.96
163
📧 Email Marketing💻 Digital Marketing✍️ Copywriting👥 Audience Building🤖 Marketing Automation
Email Marketing Demystified Summary
Email Marketing Demystified 94%
The $43-to-$1 channel: a system for building a list that sells on demand.
by Matthew Paulson 2015
3.96
163 ratings
📧 Email Marketing💻 Digital Marketing✍️ Copywriting👥 Audience Building🤖 Marketing Automation
Permission Marketing
by Seth Godin • 2014
Interruption is broken. Earn consent, build trust, and turn one-time buyers into lifetime revenue.
3.91
15k+
📉 Attention Economics✉️ Direct Marketing📧 Email Marketing🧠 Consumer Psychology🎯 Customer Acquisition
Permission Marketing Summary
Permission Marketing 94%
Interruption is broken. Earn consent, build trust, and turn one-time buyers into lifetime revenue.
by Seth Godin 2014
3.91
15k+ ratings
📉 Attention Economics✉️ Direct Marketing📧 Email Marketing🧠 Consumer Psychology🎯 Customer Acquisition
Ask
by Ryan Levesque • 2015
What they don't want teaches more than what they do. One survey builds the whole funnel.
3.66
3k+
🔍 Customer Research💻 Online Marketing🛒 Sales Funnels📋 Survey Design🗣️ Customer Discovery
Ask Summary
Ask 94%
What they don't want teaches more than what they do. One survey builds the whole funnel.
by Ryan Levesque 2015
3.66
3k+ ratings
🔍 Customer Research💻 Online Marketing🛒 Sales Funnels📋 Survey Design🗣️ Customer Discovery
Neuromarketing
by Patrick Renvoisé • 2005
The reptile brain decides. Your pitch aims at the wrong one. Aim lower and sell.
3.90
787
🧠 Sales Psychology🧪 Neuromarketing🛒 Consumer Behavior🎯 Persuasion Techniques👁️ Visual Persuasion
Neuromarketing Summary
Neuromarketing 94%
The reptile brain decides. Your pitch aims at the wrong one. Aim lower and sell.
by Patrick Renvoisé 2005
3.90
787 ratings
🧠 Sales Psychology🧪 Neuromarketing🛒 Consumer Behavior🎯 Persuasion Techniques👁️ Visual Persuasion
Making Them Believe
by Dan S. Kennedy • 2010
A goat-gland transplant doctor was a fraud, but his marketing methods built modern advertising.
3.95
94
📬 Direct Marketing🎓 Authority Positioning💘 Emotional Selling🔥 Controversy As Brand📻 Media Control
Making Them Believe Summary
Making Them Believe 94%
A goat-gland transplant doctor was a fraud, but his marketing methods built modern advertising.
by Dan S. Kennedy 2010
3.95
94 ratings
📬 Direct Marketing🎓 Authority Positioning💘 Emotional Selling🔥 Controversy As Brand📻 Media Control
Marketing Made Simple
by Donald Miller • 2020
Most marketing fails by being clever instead of clear. A story-based playbook for fixing yours.
4.24
3k+
🏪 Small Business Marketing💬 Brand Messaging📖 Business Storytelling🔽 Sales Funnels📧 Email Marketing
Marketing Made Simple Summary
Marketing Made Simple 94%
Most marketing fails by being clever instead of clear. A story-based playbook for fixing yours.
by Donald Miller 2020
4.24
3k+ ratings
🏪 Small Business Marketing💬 Brand Messaging📖 Business Storytelling🔽 Sales Funnels📧 Email Marketing
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