Searching...
English
EnglishEnglish
EspañolSpanish
简体中文Chinese
FrançaisFrench
DeutschGerman
日本語Japanese
PortuguêsPortuguese
ItalianoItalian
한국어Korean
РусскийRussian
NederlandsDutch
العربيةArabic
PolskiPolish
हिन्दीHindi
Tiếng ViệtVietnamese
SvenskaSwedish
ΕλληνικάGreek
TürkçeTurkish
ไทยThai
ČeštinaCzech
RomânăRomanian
MagyarHungarian
УкраїнськаUkrainian
Bahasa IndonesiaIndonesian
DanskDanish
SuomiFinnish
БългарскиBulgarian
עבריתHebrew
NorskNorwegian
HrvatskiCroatian
CatalàCatalan
SlovenčinaSlovak
LietuviųLithuanian
SlovenščinaSlovenian
СрпскиSerbian
EestiEstonian
LatviešuLatvian
فارسیPersian
മലയാളംMalayalam
தமிழ்Tamil
اردوUrdu
The Long Good Buy

The Long Good Buy

Analysing Cycles in Markets
by Peter C. Oppenheimer 2020 304 pages
4.03
156 ratings
Listen
Try Full Access for 7 Days
Unlock listening & more!
Continue

Key Takeaways

1. Cycles Persist Despite Change

Despite all the political, economic and social changes that have occurred since the 1980s, and notwithstanding the extreme events and difficulty of predicting human sentiment and responses to conditions, there have been repeated patterns in economies and financial markets.

Enduring Patterns. Despite dramatic shifts in technology, politics, and economic conditions since the 1980s, financial markets continue to exhibit cyclical behavior. Crises, crashes, bull markets, and bubbles recur, demonstrating underlying patterns of human behavior and market dynamics. These cycles are not perfectly predictable, but understanding their phases and drivers can help investors assess risks and opportunities.

Human Element. The emotions of fear and greed, optimism and despair, and the power of crowd behavior contribute to the repetition of patterns in financial markets. Investors often fail to heed warning signals of overheating and excess, leading to speculative bubbles and subsequent corrections. Recognizing these psychological factors is crucial for navigating market cycles.

Adaptation is Key. While cycles persist, each one is unique, influenced by specific events and economic conditions. Structural changes in industries and economic factors can shift relationships between variables over time. Investors must adapt their strategies to changing conditions, recognizing both the enduring patterns and the unique characteristics of each cycle.

2. Long-Term Investing Rewards Patience

For equity investors in particular, history suggests that, if they can hold their investments for at least five years and, especially, if they can recognize the signs of bubbles and of inflection points in the cycle, they can benefit from the ‘long good buy’.

Time Horizon Matters. Equities offer higher long-term returns than bonds, but also come with greater short-term volatility. Over longer holding periods (5+ years), the risk of negative returns decreases significantly, making equities more attractive for patient investors. This long-term perspective allows investors to ride out market fluctuations and benefit from the compounding effect of returns.

Dividends Enhance Returns. Reinvesting dividends is a powerful strategy for long-term wealth creation. A significant portion of the total return from equities comes from reinvested dividends and the power of compounding. In some markets, such as Europe, dividends can account for an even larger share of total returns.

Active Management Edge. While long-term investing is generally beneficial, recognizing signs of bubbles and inflection points in the cycle can further enhance returns. Avoiding sharp corrections and participating in early stages of market recovery can significantly boost an investor's overall performance.

3. Equity Cycles Have Four Phases

The idea behind this book is not to present models that predict the future but rather to identify the signals and relationships between economic and financial cycles that tend to exist.

Phases of the Cycle. Equity markets tend to move in cycles, which can be divided into four distinct phases: despair, hope, growth, and optimism. Each phase is driven by different factors and offers varying returns. Understanding these phases can help investors anticipate market movements and adjust their strategies accordingly.

Despair and Hope. The despair phase is characterized by falling valuations and negative sentiment, while the hope phase sees a rebound driven by expectations of future profit growth. The hope phase typically offers the highest returns, as investors "prepay" for the expected recovery.

Growth and Optimism. The growth phase is marked by actual earnings growth, while the optimism phase sees valuations rise again as investors become increasingly confident. Recognizing these phases can help investors time their entry and exit points in the market.

4. Asset Allocation Shifts with the Cycle

Different assets tend to perform best at different times, and returns will depend on the risk tolerance of the investor.

Varying Asset Performance. Different asset classes perform differently across the economic cycle. In the later stages of a recession, defensive assets like gold and long-term bonds tend to outperform. As the cycle moves into recovery, equities typically rebound sharply.

Inflation's Impact. The relationship between assets and inflation is complex. High and rising inflation is generally negative for both equities and bonds. However, rising inflation from low levels can be positive for equities, signaling the end of a recession.

Diversification Benefits. Diversifying across asset classes can help reduce risk and enhance returns over time. Combining equities with government bonds, for example, can provide a balanced portfolio that performs well in various economic conditions.

5. Investment Styles Rotate Cyclically

Although knowing where we are in a cycle in real time is difficult, and forecasting near-term returns is complex, there is useful information that investors can look at to help assess the risks and understand the probabilities of outcomes.

Cyclical vs. Defensive. Cyclical companies, which are highly sensitive to economic cycles, tend to outperform during periods of economic expansion. Defensive companies, which are less sensitive to economic cycles, tend to outperform during periods of economic contraction.

Value vs. Growth. Value companies, which trade at lower valuations, tend to perform well when growth is accelerating and interest rates are rising. Growth companies, which trade at higher valuations, tend to perform well when growth is scarce and interest rates are low.

Style Rotation. Understanding the cyclical rotation of investment styles can help investors enhance their returns. By adjusting their portfolios to favor the styles that are expected to perform best in the current economic environment, investors can potentially outperform the market.

6. Bear Markets Vary in Nature and Severity

The emotions of fear and greed, of optimism and despair, and the power of crowd behaviour and consensus can transcend specific periods of time or events, supporting the tendency for patterns to be repeated in financial markets even under very different circumstances and conditions.

Cyclical, Event-Driven, Structural. Bear markets can be classified into three types: cyclical, event-driven, and structural. Cyclical bear markets are driven by rising interest rates and impending recessions. Event-driven bear markets are triggered by unexpected shocks. Structural bear markets are caused by the unwinding of imbalances and financial bubbles.

Severity and Duration. Structural bear markets are the most severe and long-lasting, with average declines of over 50% and recovery times of 8-10 years. Cyclical and event-driven bear markets are typically shorter and less severe. Recognizing the type of bear market can help investors assess the potential downside risk and recovery time.

Precursors to Bear Markets. Common features preceding bear markets include deteriorating growth momentum, policy tightening, and high valuations. Monitoring these factors can help investors anticipate potential market downturns and take appropriate action.

7. Bubbles Share Identifiable Characteristics

It is often when broader risks in the economy and financial market valuations become excessive that failure to predict turning points in cycles become most obvious.

Rapid Price Appreciation. Bubbles are characterized by a rapid and unsustainable increase in prices and valuations. This often leads to unrealistic expectations about future growth and returns.

"New Era" Beliefs. Bubbles are often fueled by a belief that "this time is different," with investors convinced that traditional valuation metrics no longer apply. This can lead to excessive risk-taking and a disregard for fundamental analysis.

Easy Credit and Innovation. Bubbles are often accompanied by easy credit conditions and financial innovation, which can amplify speculative activity. Deregulation and light-touch regulation can also contribute to the formation of bubbles.

8. Post-Crisis Cycle Sees Unconventional Trends

The unusual drivers of the return [since the financial crisis]: Lower inflation and interest rates; A downtrend in global growth expectations; The fall in unemployment and rise in employment; The rise in profit margins; Falling volatility of macro variables; The Rising Influence of Technology; The Extraordinary Gap between Growth and Value.

Weak Recovery, Strong Markets. The post-financial crisis cycle has been characterized by a weak economic recovery coupled with strong financial market performance. This divergence is partly due to aggressive monetary easing and quantitative easing, which have boosted asset valuations.

Shift in Profit Drivers. Valuation expansion and rising profit margins have played a larger role in driving returns than revenue growth. This reflects the impact of low interest rates and the increasing dominance of technology companies.

Unconventional Policy. Unconventional monetary policies, such as quantitative easing, have had a significant impact on asset prices. These policies have helped to stabilize financial markets and support economic recovery, but have also contributed to asset price inflation.

9. Low Rates Distort Valuation and Growth

Zero Rates and Equity Valuations; Zero Rates and Growth Expectations; Zero Rates: Backing Out Future Growth; Zero Rates and Demographics; Zero Rates and the Demand for Risk Assets.

Equity Risk Premium. The equity risk premium, or the extra return investors demand for holding equities over bonds, has been affected by zero or negative interest rates. Lower bond yields can increase uncertainty about future growth, leading to a higher required risk premium.

Implied Growth. Using a dividend discount model, it's possible to back out the implied growth rate that the market is expecting. In a zero-rate environment, this can reveal whether valuations are justified by future growth prospects.

Demographic Impact. Demographics, particularly aging populations, can also influence interest rates. Higher demand for safe assets from older populations can push bond yields down, further complicating the valuation picture.

10. Technology Reshapes Market Dynamics

Tech earnings outstripped those of the global market (world LTM earnings [01/01/2009 = 100]); MSCI World value versus growth.

Sector Dominance. The technology sector has become increasingly dominant in the equity market, driving a significant portion of overall returns. This reflects the growing importance of technology in the global economy and the ability of technology companies to generate strong profit growth.

Disruption and Adaptation. Technology has disrupted traditional industries, creating both opportunities and challenges for investors. While some companies have been displaced by new technologies, others have adapted and thrived.

Concentration of Power. The rise of technology has led to a concentration of market power in a few large companies. This raises questions about competition, regulation, and the sustainability of current market trends.

Last updated:

Want to read the full book?

FAQ

1. What is The Long Good Buy by Peter C. Oppenheimer about?

  • Comprehensive market cycle analysis: The book examines over a century of economic and financial market cycles, focusing on recurring patterns, drivers, and phases.
  • Historical and practical perspective: It blends historical data, behavioral finance, and macroeconomic analysis to help readers understand how markets evolve.
  • Focus on post-crisis changes: Special attention is given to how market relationships have shifted since the 2008 financial crisis, including the impact of technology and monetary policy.
  • Investor guidance: The book aims to equip investors with frameworks and tools to assess risks, identify opportunities, and navigate market cycles.

2. Why should I read The Long Good Buy by Peter C. Oppenheimer?

  • Deep market insights: Oppenheimer leverages 35 years of experience to provide a unique perspective on market cycles and investment decision-making.
  • Practical frameworks: Readers gain actionable tools to identify market phases, understand asset returns, and anticipate bull and bear markets.
  • Adaptation to new environments: The book addresses how fundamental market relationships have changed post-2008, helping investors adapt to contemporary challenges.
  • Behavioral and historical lessons: It combines lessons from past cycles with behavioral finance insights to help investors manage risk and avoid common pitfalls.

3. What are the key takeaways from The Long Good Buy by Peter C. Oppenheimer?

  • Cycles repeat, but evolve: Despite technological and economic changes, market cycles show persistent patterns that investors can learn to recognize.
  • Valuations and timing matter: High starting valuations tend to lower future returns, making entry points and valuation assessment critical.
  • Behavioral factors drive extremes: Investor psychology, sentiment, and herd behavior amplify cycles, leading to bubbles and crashes.
  • Adapt to structural shifts: Technological innovation, demographic changes, and ultra-low interest rates have fundamentally altered market dynamics since the financial crisis.

4. What are the main phases of the equity market cycle in The Long Good Buy?

  • Despair phase: Marked by bear markets, falling prices, and negative sentiment, often coinciding with recessions and high volatility.
  • Hope phase: Follows the trough, with markets rebounding on rising expectations despite weak economic data; typically delivers the highest returns.
  • Growth phase: Driven by actual earnings growth and improving economic conditions, this phase is usually the longest and most stable.
  • Optimism phase: Characterized by rising valuations outpacing earnings growth, increased investor confidence, and often precedes market peaks or bubbles.

5. How does Peter C. Oppenheimer define and explain financial bubbles in The Long Good Buy?

  • Rapid price acceleration: Bubbles feature swift and spectacular rises in asset prices and valuations that exceed realistic expectations.
  • Psychological contagion: Investor enthusiasm spreads through fear of missing out and herd behavior, often fueled by compelling "new era" narratives.
  • Common features: Bubbles often involve deregulation, financial innovation, easy credit, and new valuation approaches, with post-bubble revelations of fraud or accounting issues.
  • Historical examples: The book discusses cases like tulip mania, the South Sea bubble, and the 1990s tech bubble to illustrate these dynamics.

6. What are the different types of bear markets described in The Long Good Buy by Peter C. Oppenheimer?

  • Cyclical bear markets: Moderate declines (around 30%) linked to economic downturns, typically lasting about 26 months and recovering within a year.
  • Event-driven bear markets: Shorter, sharper declines caused by specific shocks or crises, averaging 7 months in duration.
  • Structural bear markets: Severe, prolonged declines (around 50%) often tied to financial crises or bubbles, lasting over 3 years and taking up to a decade to recover.
  • Recovery dynamics: Structural bears require more than just rate cuts for recovery, while cyclical and event-driven bears often rebound with policy easing.

7. How does The Long Good Buy by Peter C. Oppenheimer explain the equity risk premium and its importance?

  • Definition of ERP: The equity risk premium (ERP) is the extra return investors earn from equities over risk-free government bonds, compensating for higher risk.
  • Historical puzzle: Early research found the ERP surprisingly high, but later studies show it varies with valuations and economic conditions.
  • Valuation impact: High starting valuations lower future expected returns and the ERP, while low valuations increase it, making timing crucial.
  • Investment implications: Understanding ERP helps investors assess the reward for risk and informs long-term asset allocation decisions.

8. What role do dividends play in long-term equity returns according to The Long Good Buy?

  • Significant contribution: Dividends and their reinvestment have historically accounted for about 75% of the S&P 500’s total return since the 1970s.
  • Compounding effect: Reinvested dividends compound wealth, enabling investors to potentially double their investment in under 18 years even without price gains.
  • Regional differences: Mature markets like Europe rely more on dividends for total returns, while growth-focused markets like the US see a larger share from price appreciation.
  • Strategic importance: Dividends provide a steady return component, especially valuable during periods of low price growth.

9. How does The Long Good Buy analyze investment styles and sector behaviors over the market cycle?

  • Cyclical vs. defensive sectors: Cyclical sectors (e.g., autos, tech) outperform in recoveries, while defensive sectors (e.g., utilities, telecoms) do better in downturns.
  • Value vs. growth stocks: Value stocks tend to outperform during recoveries and rising rates; growth stocks excel in low-rate, stable environments, especially post-2008.
  • Changing relationships: The dominance of technology and low interest rates have shifted traditional style relationships, with growth stocks outperforming value in recent cycles.
  • Sector rotation: Understanding sector and style performance helps investors position portfolios for different cycle phases.

10. What does The Long Good Buy by Peter C. Oppenheimer say about the relationship between bond yields and equity returns?

  • Complex interplay: Equity returns are influenced by both growth expectations and bond yields, with falling yields often boosting equity valuations.
  • Yield level matters: When yields are low (below ~4-5%), rising yields can coincide with rising equities due to improved growth confidence; at higher yields, rising rates tend to hurt equities.
  • Cycle timing: Early-cycle yield increases are generally positive for equities, while rapid or late-cycle rises can depress returns.
  • Institutional effects: Ultra-low or negative yields challenge pension funds and insurers, sometimes leading to increased risk-taking and further yield suppression.

11. How has the post-2008 financial crisis environment changed market cycles, according to The Long Good Buy?

  • Unprecedented policy measures: Ultra-low or negative interest rates, quantitative easing, and central bank interventions have shaped recent cycles.
  • Valuation and growth divergence: Financial markets have seen rising valuations despite slower profit and economic growth, creating a gap with the real economy.
  • Technology sector dominance: Technology has driven profit growth and widened disparities between market winners and losers.
  • Shifted style relationships: Traditional value vs. growth dynamics have changed, with growth stocks and tech sectors outperforming in the new environment.

12. What practical lessons and advice does Peter C. Oppenheimer offer investors in The Long Good Buy?

  • Recognize cycle phases: Investors should focus on identifying where we are in the cycle, using valuation and sentiment signals rather than trying to predict exact outcomes.
  • Valuations are critical: High starting valuations usually lead to lower future returns, so timing and entry points matter for long-term success.
  • Prepare for structural shifts: Be aware of the impact of technology, demographics, and ultra-low rates on market behavior and asset returns.
  • Behavioral awareness: Understanding the psychological drivers of bubbles and crashes can help investors avoid severe losses and capitalize on long-term opportunities.

Review Summary

4.03 out of 5
Average of 156 ratings from Goodreads and Amazon.

The Long Good Buy receives mixed reviews, with an average rating of 4.02 out of 5. Readers appreciate its comprehensive analysis of equity market cycles, historical perspectives, and insights into bull and bear markets. The book is praised for its data-driven approach and examination of economic indicators. Some find it informative and beginner-friendly, while others note it requires basic financial knowledge. Critics mention a lack of focus on emerging markets and some methodological gaps. Overall, it's considered a solid read for understanding long-term market trends and cycles.

Your rating:
4.47
52 ratings

About the Author

Peter C. Oppenheimer is a seasoned financial expert with decades of experience in equity markets. As the Chief Global Equity Strategist and Head of Macro Research in Europe at Goldman Sachs, Peter C. Oppenheimer has established himself as a leading voice in market analysis. His extensive knowledge of economic cycles, market trends, and investment strategies is evident in his writing. Oppenheimer's approach combines quantitative analysis with qualitative insights, drawing from his vast experience in the field. His work often focuses on long-term market dynamics, valuation metrics, and the interplay between various economic factors affecting equity markets.

Download PDF

To save this The Long Good Buy summary for later, download the free PDF. You can print it out, or read offline at your convenience.
Download PDF
File size: 0.20 MB     Pages: 13

Download EPUB

To read this The Long Good Buy summary on your e-reader device or app, download the free EPUB. The .epub digital book format is ideal for reading ebooks on phones, tablets, and e-readers.
Download EPUB
File size: 2.95 MB     Pages: 11
Listen
Now playing
The Long Good Buy
0:00
-0:00
Now playing
The Long Good Buy
0:00
-0:00
1x
Voice
Speed
Dan
Andrew
Michelle
Lauren
1.0×
+
200 words per minute
Queue
Home
Swipe
Library
Get App
Create a free account to unlock:
Recommendations: Personalized for you
Requests: Request new book summaries
Bookmarks: Save your favorite books
History: Revisit books later
Ratings: Rate books & see your ratings
200,000+ readers
Try Full Access for 7 Days
Listen, bookmark, and more
Compare Features Free Pro
📖 Read Summaries
Read unlimited summaries. Free users get 3 per month
🎧 Listen to Summaries
Listen to unlimited summaries in 40 languages
❤️ Unlimited Bookmarks
Free users are limited to 4
📜 Unlimited History
Free users are limited to 4
📥 Unlimited Downloads
Free users are limited to 1
Risk-Free Timeline
Today: Get Instant Access
Listen to full summaries of 73,530 books. That's 12,000+ hours of audio!
Day 4: Trial Reminder
We'll send you a notification that your trial is ending soon.
Day 7: Your subscription begins
You'll be charged on Oct 5,
cancel anytime before.
Consume 2.8x More Books
2.8x more books Listening Reading
Our users love us
200,000+ readers
"...I can 10x the number of books I can read..."
"...exceptionally accurate, engaging, and beautifully presented..."
"...better than any amazon review when I'm making a book-buying decision..."
Save 62%
Yearly
$119.88 $44.99/year
$3.75/mo
Monthly
$9.99/mo
Start a 7-Day Free Trial
7 days free, then $44.99/year. Cancel anytime.
Scanner
Find a barcode to scan

Settings
General
Widget
Loading...