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How to Write Letters that Sell
by Christian H. Godefroy • 2016
Your headline wins or loses half your audience. The playbook for everything that follows.
4.05
21
How to Write Letters that Sell Summary
How to Write Letters that Sell 98%
Your headline wins or loses half your audience. The playbook for everything that follows.
by Christian H. Godefroy 2016
4.05
21 ratings
The Halbert Copywriting Method Part III
by Bond Halbert • 2016
The editing craft: how to shear off every word that gives a reader permission to leave.
4.34
149
The Halbert Copywriting Method Part III Summary
The Halbert Copywriting Method Part III 98%
The editing craft: how to shear off every word that gives a reader permission to leave.
by Bond Halbert 2016
4.34
149 ratings
Breakthrough Copywriter 2.0
by Robert C. Worstell • 2018
The Schwartz method: why market analysis beats word tricks, and how buyer awareness shapes an ad.
3.33
3
Breakthrough Copywriter 2.0 Summary
Breakthrough Copywriter 2.0 98%
The Schwartz method: why market analysis beats word tricks, and how buyer awareness shapes an ad.
by Robert C. Worstell 2018
3.33
3 ratings
The Adweek Copywriting Handbook
by Joseph Sugarman • 2006
Your first sentence must earn the second. Here's how to build copy readers can't stop reading.
4.14
2k+
The Adweek Copywriting Handbook Summary
The Adweek Copywriting Handbook 97%
Your first sentence must earn the second. Here's how to build copy readers can't stop reading.
by Joseph Sugarman 2006
4.14
2k+ ratings
How To
by Steve Harrison • 2016
Five steps from attention to action, and the headline principle that earns the first sentence.
4.20
176
How To Summary
How To 97%
Five steps from attention to action, and the headline principle that earns the first sentence.
by Steve Harrison 2016
4.20
176 ratings
Kick-Ass Copywriting Secrets of a Marketing Rebel
by John Carlton • 2002
Forget clever branding. The ads that sell explain why, paint a picture, and ask for the order.
4.40
144
Kick-Ass Copywriting Secrets of a Marketing Rebel Summary
Kick-Ass Copywriting Secrets of a Marketing Rebel 97%
Forget clever branding. The ads that sell explain why, paint a picture, and ask for the order.
by John Carlton 2002
4.40
144 ratings
The Art of the Click
by Glenn Fisher • 2018
Four rules for headlines, four steps for the pitch, why narratives beat features every time.
3.99
89
The Art of the Click Summary
The Art of the Click 97%
Four rules for headlines, four steps for the pitch, why narratives beat features every time.
by Glenn Fisher 2018
3.99
89 ratings
The Architecture of Persuasion
by Michael Masterson • 2009
Every sales letter follows the same hidden structure. Learn its five parts and sell anything.
4.25
166
The Architecture of Persuasion Summary
The Architecture of Persuasion 97%
Every sales letter follows the same hidden structure. Learn its five parts and sell anything.
by Michael Masterson 2009
4.25
166 ratings
How to Write a Good Advertisement
by Victor O. Schwab • 1980
Desires that open wallets, proof that seals trust, and the ask that closes the sale.
4.21
521
How to Write a Good Advertisement Summary
How to Write a Good Advertisement 97%
Desires that open wallets, proof that seals trust, and the ask that closes the sale.
by Victor O. Schwab 1980
4.21
521 ratings
How to Write Copy That Sells
by Ray Edwards • 2016
The copywriting framework that turns browsers into buyers, no creative genius required.
4.15
1k+
How to Write Copy That Sells Summary
How to Write Copy That Sells 97%
The copywriting framework that turns browsers into buyers, no creative genius required.
by Ray Edwards 2016
4.15
1k+ ratings
Copywriting Mastery
by Anthony Udo Ekanem • 2016
Why customers need to hear your message seven times, and the words that finally sell.
5.00
1
Copywriting Mastery Summary
Copywriting Mastery 97%
Why customers need to hear your message seven times, and the words that finally sell.
by Anthony Udo Ekanem 2016
5.00
1 ratings
The Robert Collier Letter Book
by Robert Collier • 1989
Mail-order mastery: the rules for building a letter that sells what a storefront can't.
4.11
371
The Robert Collier Letter Book Summary
The Robert Collier Letter Book 97%
Mail-order mastery: the rules for building a letter that sells what a storefront can't.
by Robert Collier 1989
4.11
371 ratings
Copywriting Secrets
by Jim Edwards • 2019
The exact formulas that turn words into clicks and sales, no matter your audience or product.
4.32
1k+
Copywriting Secrets Summary
Copywriting Secrets 97%
The exact formulas that turn words into clicks and sales, no matter your audience or product.
by Jim Edwards 2019
4.32
1k+ ratings
Persuasive Copywriting
by Andy Maslen • 2015
Why flattery, secrets, and stories sell harder than features: a copywriter's psychological toolkit.
4.13
143
Persuasive Copywriting Summary
Persuasive Copywriting 97%
Why flattery, secrets, and stories sell harder than features: a copywriter's psychological toolkit.
by Andy Maslen 2015
4.13
143 ratings
Breakthrough Advertising
by Eugene M. Schwartz • 1966
Tap a mass desire and ad dollars multiply fifty-fold. Try to create one and break even.
4.54
1k+
Breakthrough Advertising Summary
Breakthrough Advertising 97%
Tap a mass desire and ad dollars multiply fifty-fold. Try to create one and break even.
by Eugene M. Schwartz 1966
4.54
1k+ ratings
Web Copy That Sells
by Maria Veloso • 2004
Most websites convert half a percent to five. The copy system that changes the math.
3.81
324
Web Copy That Sells Summary
Web Copy That Sells 96%
Most websites convert half a percent to five. The copy system that changes the math.
by Maria Veloso 2004
3.81
324 ratings
This book will teach you how to write better
by Neville Medhora • 2013
Your reader does not care about you. Copy that sells starts there and never gets clever.
3.92
1k+
This book will teach you how to write better Summary
This book will teach you how to write better 96%
Your reader does not care about you. Copy that sells starts there and never gets clever.
by Neville Medhora 2013
3.92
1k+ ratings
Easy Copywriting
by Dewa Eka Prayoga • 2015
Market knowledge beats wordcraft ten to one. The Indonesian playbook for copy that sells.
4.18
172
Easy Copywriting Summary
Easy Copywriting 96%
Market knowledge beats wordcraft ten to one. The Indonesian playbook for copy that sells.
by Dewa Eka Prayoga 2015
4.18
172 ratings
Cashvertising
by Drew Eric Whitman • 2008
Most ads fail because they sell features. Your customers are already wired to buy something else.
4.35
3k+
Cashvertising Summary
Cashvertising 96%
Most ads fail because they sell features. Your customers are already wired to buy something else.
by Drew Eric Whitman 2008
4.35
3k+ ratings
Hypnotic Writing
by Joe Vitale • 2006
A guide to matching your reader's mental trance and leading them straight to the sale.
3.86
833
Hypnotic Writing Summary
Hypnotic Writing 96%
A guide to matching your reader's mental trance and leading them straight to the sale.
by Joe Vitale 2006
3.86
833 ratings
How to Create Irresistible Offers
by Robert W. Bly • 2009
The overlooked lever that can lift response 10 to 900 percent: your offer, rewritten.
4.16
50
How to Create Irresistible Offers Summary
How to Create Irresistible Offers 95%
The overlooked lever that can lift response 10 to 900 percent: your offer, rewritten.
by Robert W. Bly 2009
4.16
50 ratings
Email Persuasion
by Ian Brodie • 2013
Email's 41:1 return on investment: how to build the list, earn the trust, and convert.
3.76
258
Email Persuasion Summary
Email Persuasion 95%
Email's 41:1 return on investment: how to build the list, earn the trust, and convert.
by Ian Brodie 2013
3.76
258 ratings
Scientific Advertising
by Claude C. Hopkins • 1923
Why the best ads are not creative gambles but salesmanship measured to the penny.
4.06
4k+
Scientific Advertising Summary
Scientific Advertising 95%
Why the best ads are not creative gambles but salesmanship measured to the penny.
by Claude C. Hopkins 1923
4.06
4k+ ratings
The Ultimate Marketing Plan
by Dan S. Kennedy • 1991
Stop shouting at strangers: the direct-response system for finding your buyers and multiplying them.
4.12
609
The Ultimate Marketing Plan Summary
The Ultimate Marketing Plan 95%
Stop shouting at strangers: the direct-response system for finding your buyers and multiplying them.
by Dan S. Kennedy 1991
4.12
609 ratings
The New Email Revolution
by Robert W. Bly • 2018
Most business emails are deleted unread. The playbook for getting yours opened and read.
3.00
23
The New Email Revolution Summary
The New Email Revolution 95%
Most business emails are deleted unread. The playbook for getting yours opened and read.
by Robert W. Bly 2018
3.00
23 ratings
No B.S. Direct Marketing
by Dan S. Kennedy • 2006
Spend a dollar, get two back: the direct-response rules for marketing that pays for itself.
4.1
740
No B.S. Direct Marketing Summary
No B.S. Direct Marketing 95%
Spend a dollar, get two back: the direct-response rules for marketing that pays for itself.
by Dan S. Kennedy 2006
4.1
740 ratings
The Copywriter's Guide To Getting Paid
by Roy Furr • 2015
How to land a copywriting client tomorrow: one low-risk offer, then a career built on royalties.
3.67
3
The Copywriter's Guide To Getting Paid Summary
The Copywriter's Guide To Getting Paid 95%
How to land a copywriting client tomorrow: one low-risk offer, then a career built on royalties.
by Roy Furr 2015
3.67
3 ratings
Copywriting
by Mark Shaw • 2009
Your reader is scanning, not reading. The copywriter's craft for making every word count.
4.04
451
Copywriting Summary
Copywriting 95%
Your reader is scanning, not reading. The copywriter's craft for making every word count.
by Mark Shaw 2009
4.04
451 ratings
My Life in Advertising and Scientific Advertising
by Claude C. Hopkins • 1923
Before creativity ruled, advertising was a science. The man who proved it gives his rules.
4.23
1k+
My Life in Advertising and Scientific Advertising Summary
My Life in Advertising and Scientific Advertising 95%
Before creativity ruled, advertising was a science. The man who proved it gives his rules.
by Claude C. Hopkins 1923
4.23
1k+ ratings
The Irresistible Offer
by Mark Joyner • 2005
Three seconds to win a buyer. The offer design rules that make your product sell itself.
3.85
448
The Irresistible Offer Summary
The Irresistible Offer 95%
Three seconds to win a buyer. The offer design rules that make your product sell itself.
by Mark Joyner 2005
3.85
448 ratings
How to Write Clearly
by Tom Albrighton • 2021
Your writing isn't clear unless your reader says so. The reader-psychology method that works.
4.29
112
How to Write Clearly Summary
How to Write Clearly 95%
Your writing isn't clear unless your reader says so. The reader-psychology method that works.
by Tom Albrighton 2021
4.29
112 ratings
Buy Now
by Rick Cesari • 2011
Solve a customer's problem on screen, close the sale, track every dollar. Direct response playbook.
4.00
25
Buy Now Summary
Buy Now 95%
Solve a customer's problem on screen, close the sale, track every dollar. Direct response playbook.
by Rick Cesari 2011
4.00
25 ratings
The Brain Audit
by Sean D'Souza • 2009
Seven checks a customer's brain makes before buying, and the script for passing each.
4.46
604
The Brain Audit Summary
The Brain Audit 95%
Seven checks a customer's brain makes before buying, and the script for passing each.
by Sean D'Souza 2009
4.46
604 ratings
Overdeliver
by Brian Kurtz • 2019
Your list is worth more than your copy. A direct response veteran shows how to profit.
4.16
223
Overdeliver Summary
Overdeliver 95%
Your list is worth more than your copy. A direct response veteran shows how to profit.
by Brian Kurtz 2019
4.16
223 ratings
Marketing Made Simple
by Donald Miller • 2020
Most marketing fails by being clever instead of clear. A story-based playbook for fixing yours.
4.24
3k+
Marketing Made Simple Summary
Marketing Made Simple 94%
Most marketing fails by being clever instead of clear. A story-based playbook for fixing yours.
by Donald Miller 2020
4.24
3k+ ratings
Email Marketing Demystified
by Matthew Paulson • 2015
The $43-to-$1 channel: a system for building a list that sells on demand.
3.96
163
Email Marketing Demystified Summary
Email Marketing Demystified 94%
The $43-to-$1 channel: a system for building a list that sells on demand.
by Matthew Paulson 2015
3.96
163 ratings
How to Launch a Freelance Copywriting Business
by Jules Horne • 2018
Most copywriters earn a full income from five billable hours. Here's how creative writers can start.
3.75
40
How to Launch a Freelance Copywriting Business Summary
How to Launch a Freelance Copywriting Business 94%
Most copywriters earn a full income from five billable hours. Here's how creative writers can start.
by Jules Horne 2018
3.75
40 ratings
Seducing Strangers
by Josh Weltman • 2015
Advertising's real job isn't selling. It's making people happy. A Mad Man shows you how.
3.84
317
Seducing Strangers Summary
Seducing Strangers 94%
Advertising's real job isn't selling. It's making people happy. A Mad Man shows you how.
by Josh Weltman 2015
3.84
317 ratings
No B.S. Sales Success In The New Economy
by Dan S. Kennedy • 2010
Prepare for the worst, sell to emotions, and make them chase you: the no-nonsense sales system.
4.31
153
No B.S. Sales Success In The New Economy Summary
No B.S. Sales Success In The New Economy 94%
Prepare for the worst, sell to emotions, and make them chase you: the no-nonsense sales system.
by Dan S. Kennedy 2010
4.31
153 ratings
Secrets of a Freelance Writer
by Robert W. Bly • 2006
Six-figure writing careers aren't for geniuses. They're for those who treat freelance as a business.
3.94
159
Secrets of a Freelance Writer Summary
Secrets of a Freelance Writer 94%
Six-figure writing careers aren't for geniuses. They're for those who treat freelance as a business.
by Robert W. Bly 2006
3.94
159 ratings
Make 'Em Laugh & Take Their Money
by Dan S. Kennedy • 2010
Not funny? A marketing pro's playbook for using humor to persuade, sell, and win audiences anyway.
3.97
64
Make 'Em Laugh & Take Their Money Summary
Make 'Em Laugh & Take Their Money 94%
Not funny? A marketing pro's playbook for using humor to persuade, sell, and win audiences anyway.
by Dan S. Kennedy 2010
3.97
64 ratings
300 Email Marketing Tips
by Meera Kothand • 2019
300 tips to attract subscribers, automate sales, and craft subject lines that actually get opened.
4.06
323
300 Email Marketing Tips Summary
300 Email Marketing Tips 94%
300 tips to attract subscribers, automate sales, and craft subject lines that actually get opened.
by Meera Kothand 2019
4.06
323 ratings
Your First 1000 Copies
by Tim Grahl • 2013
Sell 1,000 copies without the sleaze: an email list, free content, and genuine reader relationships.
4.14
2k+
Your First 1000 Copies Summary
Your First 1000 Copies 94%
Sell 1,000 copies without the sleaze: an email list, free content, and genuine reader relationships.
by Tim Grahl 2013
4.14
2k+ ratings
DotCom Secrets
by Russell Brunson • 2011
Giving away free products can triple your customers; the system that turns each one into $66.
4.23
7k+
DotCom Secrets Summary
DotCom Secrets 94%
Giving away free products can triple your customers; the system that turns each one into $66.
by Russell Brunson 2011
4.23
7k+ ratings
Magnetic Marketing
by Dan S. Kennedy • 2018
A customer magnet: unrefusable offers, dogged follow-up, and retention that pays you twice.
4.20
457
Magnetic Marketing Summary
Magnetic Marketing 94%
A customer magnet: unrefusable offers, dogged follow-up, and retention that pays you twice.
by Dan S. Kennedy 2018
4.20
457 ratings
Advertising and Psychology
by Leslie Ernest Gill • 2013
Why readers remember your ad, buy your product, or scroll past: psychology every copywriter needs.
3.50
2
Advertising and Psychology Summary
Advertising and Psychology 94%
Why readers remember your ad, buy your product, or scroll past: psychology every copywriter needs.
by Leslie Ernest Gill 2013
3.50
2 ratings
How to Write and Sell Simple Information for Fun and Profit
by Robert W. Bly • 2021
A field manual for turning what you know into books, courses, and a recurring income stream.
4.30
10
How to Write and Sell Simple Information for Fun and Profit Summary
How to Write and Sell Simple Information for Fun and Profit 94%
A field manual for turning what you know into books, courses, and a recurring income stream.
by Robert W. Bly 2021
4.30
10 ratings
Write Useful Books
by Rob Fitzpatrick • 2021
The product-design method that turns nonfiction books into recommendations, not just purchases.
4.54
769
Write Useful Books Summary
Write Useful Books 94%
The product-design method that turns nonfiction books into recommendations, not just purchases.
by Rob Fitzpatrick 2021
4.54
769 ratings
How to Write & Sell Simple Information for Fun and Profit
by Robert W. Bly • 2010
Turn a niche expertise into income: the blueprint for selling simple how-to content across formats.
3.80
185
How to Write & Sell Simple Information for Fun and Profit Summary
How to Write & Sell Simple Information for Fun and Profit 94%
Turn a niche expertise into income: the blueprint for selling simple how-to content across formats.
by Robert W. Bly 2010
3.80
185 ratings
Sticky Branding
by Jeremy Miller • 2015
Email averages $44 for every dollar. The nurture sequence that turns strangers into customers.
3.93
176
Sticky Branding Summary
Sticky Branding 94%
Email averages $44 for every dollar. The nurture sequence that turns strangers into customers.
by Jeremy Miller 2015
3.93
176 ratings
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