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Books like The $12 Million Stuffed Shark

Supermoney
by George Goodman • 1972
Wealth comes not from wages but from earnings multiplied by stocks. How the machine works.
3.85
339
📈 Stock Market💰 Value Investing🧠 Behavioral Finance📉 Financial Crises🧾 Accounting Manipulation
Supermoney Summary
Supermoney 93%
Wealth comes not from wages but from earnings multiplied by stocks. How the machine works.
by George Goodman 1972
3.85
339 ratings
📈 Stock Market💰 Value Investing🧠 Behavioral Finance📉 Financial Crises🧾 Accounting Manipulation
The New Elite
by Jim Taylor • 2008
Most of the truly wealthy are self-made, shop at Costco, and prefer you never notice.
3.69
132
🧠 Wealth Psychology👑 Elite Studies💼 Entrepreneurial Wealth🤫 Low-Profile Wealth🆕 New Money
The New Elite Summary
The New Elite 93%
Most of the truly wealthy are self-made, shop at Costco, and prefer you never notice.
by Jim Taylor 2008
3.69
132 ratings
🧠 Wealth Psychology👑 Elite Studies💼 Entrepreneurial Wealth🤫 Low-Profile Wealth🆕 New Money
No B.S. Marketing to the Affluent
by Dan S. Kennedy • 2008
Stop selling to the disappearing middle class. A playbook for finding and keeping wealthy customers.
4.11
425
💰 Affluent Marketing💎 Luxury Marketing🧠 Customer Psychology👑 Status Consumption🎯 Market Segmentation
No B.S. Marketing to the Affluent Summary
No B.S. Marketing to the Affluent 93%
Stop selling to the disappearing middle class. A playbook for finding and keeping wealthy customers.
by Dan S. Kennedy 2008
4.11
425 ratings
💰 Affluent Marketing💎 Luxury Marketing🧠 Customer Psychology👑 Status Consumption🎯 Market Segmentation
Cool
by Steven Quartz • 2015
Cool began as rebellion; now it runs the economy. Blame the brain's hidden status circuits.
3.60
225
🧠 Consumer Psychology📡 Social Signaling🏆 Status Dynamics💸 Neuroeconomics🧬 Evolutionary Psychology
Cool Summary
Cool 93%
Cool began as rebellion; now it runs the economy. Blame the brain's hidden status circuits.
by Steven Quartz 2015
3.60
225 ratings
🧠 Consumer Psychology📡 Social Signaling🏆 Status Dynamics💸 Neuroeconomics🧬 Evolutionary Psychology
Animal Spirits
by George A. Akerlof • 2008
Economists assume you're rational. You're not. Five psychological forces actually run the economy.
3.77
5k+
🧠 Behavioral Economics📊 Macroeconomic Theory🎢 Market Psychology📈 Keynesian Economics💥 Financial Crises
Animal Spirits Summary
Animal Spirits 93%
Economists assume you're rational. You're not. Five psychological forces actually run the economy.
by George A. Akerlof 2008
3.77
5k+ ratings
🧠 Behavioral Economics📊 Macroeconomic Theory🎢 Market Psychology📈 Keynesian Economics💥 Financial Crises
Narrative Economics
by Robert J. Shiller • 2019
Economic panics don't start in spreadsheets. They start in stories, and they spread like epidemics.
3.62
3k+
🧠 Behavioral Economics📜 Economic History🦠 Social Contagion📊 Market Psychology🫧 Economic Bubbles
Narrative Economics Summary
Narrative Economics 93%
Economic panics don't start in spreadsheets. They start in stories, and they spread like epidemics.
by Robert J. Shiller 2019
3.62
3k+ ratings
🧠 Behavioral Economics📜 Economic History🦠 Social Contagion📊 Market Psychology🫧 Economic Bubbles
Status and Culture
by W. David Marx • 2022
All culture is a status game. Fashion cycles, taste boundaries, and why nothing cool stays cool.
3.89
1k+
📊 Status Dynamics🏷️ Social Signaling🍷 Taste And Class💎 Conspicuous Consumption👗 Fashion Sociology
Status and Culture Summary
Status and Culture 93%
All culture is a status game. Fashion cycles, taste boundaries, and why nothing cool stays cool.
by W. David Marx 2022
3.89
1k+ ratings
📊 Status Dynamics🏷️ Social Signaling🍷 Taste And Class💎 Conspicuous Consumption👗 Fashion Sociology
Priceless
by William Poundstone • 2010
An arbitrary number shown moments before can change what you'll pay by a factor of ten.
3.82
2k+
🧠 Behavioral Economics💲 Pricing Psychology🔍 Cognitive Biases🤝 Negotiation Tactics🛒 Consumer Psychology
Priceless Summary
Priceless 93%
An arbitrary number shown moments before can change what you'll pay by a factor of ten.
by William Poundstone 2010
3.82
2k+ ratings
🧠 Behavioral Economics💲 Pricing Psychology🔍 Cognitive Biases🤝 Negotiation Tactics🛒 Consumer Psychology
Unthinking
by Harry Beckwith • 2011
What really makes consumers buy: the invisible forces no focus group will ever reveal.
3.46
355
🧠 Consumer Psychology📊 Behavioral Economics🏗️ Brand Building📖 Brand Storytelling👁️ Attention Economy
Unthinking Summary
Unthinking 93%
What really makes consumers buy: the invisible forces no focus group will ever reveal.
by Harry Beckwith 2011
3.46
355 ratings
🧠 Consumer Psychology📊 Behavioral Economics🏗️ Brand Building📖 Brand Storytelling👁️ Attention Economy
In This Economy?
by Kyla Scanlon • 2024
Memes, moods, and manic panics: what really moves markets and your money.
3.84
2k+
📉 Pop Economics🧠 Behavioral Economics💵 Money Mechanics🎢 Market Psychology📊 Economic Indicators
In This Economy? Summary
In This Economy? 92%
Memes, moods, and manic panics: what really moves markets and your money.
by Kyla Scanlon 2024
3.84
2k+ ratings
📉 Pop Economics🧠 Behavioral Economics💵 Money Mechanics🎢 Market Psychology📊 Economic Indicators
A Short History of Financial Euphoria
by John Kenneth Galbraith • 1990
The 20-year rule: financial genius is really amnesia, and the crash is never the last.
4.05
2k+
📜 Financial History🧠 Behavioral Economics🫧 Speculative Bubbles👥 Mass Psychology🔄 Market Cycles
A Short History of Financial Euphoria Summary
A Short History of Financial Euphoria 92%
The 20-year rule: financial genius is really amnesia, and the crash is never the last.
by John Kenneth Galbraith 1990
4.05
2k+ ratings
📜 Financial History🧠 Behavioral Economics🫧 Speculative Bubbles👥 Mass Psychology🔄 Market Cycles
Phishing for Phools
by George A. Akerlof • 2015
Your blind spots are a business model. Free markets reward deception as reliably as innovation.
3.43
2k+
🧠 Behavioral Economics🔧 Market Failures🎯 Consumer Manipulation⚡ Cognitive Biases🏛️ Regulatory Capture
Phishing for Phools Summary
Phishing for Phools 92%
Your blind spots are a business model. Free markets reward deception as reliably as innovation.
by George A. Akerlof 2015
3.43
2k+ ratings
🧠 Behavioral Economics🔧 Market Failures🎯 Consumer Manipulation⚡ Cognitive Biases🏛️ Regulatory Capture
Buddhism
by Damien Keown • 1996
Buddhism has no god, no bible, no pope. What holds its many traditions together?
3.74
3k+
📖 Introductory Buddhism☸️ Buddhist Philosophy🛕 Theravada Buddhism🪷 Mahayana Buddhism🧘 Meditation Practice
Buddhism Summary
Buddhism 92%
Buddhism has no god, no bible, no pope. What holds its many traditions together?
by Damien Keown 1996
3.74
3k+ ratings
📖 Introductory Buddhism☸️ Buddhist Philosophy🛕 Theravada Buddhism🪷 Mahayana Buddhism🧘 Meditation Practice
The Money Game
by George Goodman • 1967
What moves stock prices is not math but psychology, and the psychology is ugly.
3.96
1k+
🏢 Wall Street🧠 Market Psychology🧪 Behavioral Finance👥 Crowd Psychology🔄 Market Cycles
The Money Game Summary
The Money Game 92%
What moves stock prices is not math but psychology, and the psychology is ugly.
by George Goodman 1967
3.96
1k+ ratings
🏢 Wall Street🧠 Market Psychology🧪 Behavioral Finance👥 Crowd Psychology🔄 Market Cycles
The Substance of Style
by Virginia Postrel • 2003
The sensory qualities of things now rival price and performance as economic forces.
3.49
527
🏗️ Design Economy🛍️ Consumer Aesthetics⚙️ Form And Function🎭 Taste And Identity👁️ Sensory Design
The Substance of Style Summary
The Substance of Style 92%
The sensory qualities of things now rival price and performance as economic forces.
by Virginia Postrel 2003
3.49
527 ratings
🏗️ Design Economy🛍️ Consumer Aesthetics⚙️ Form And Function🎭 Taste And Identity👁️ Sensory Design
The Art of the Con
by Anthony M. Amore • 2015
A master forger fooled the experts for decades. Then they checked the paint.
3.54
1k+
🖼️ Art Fraud🕵️ Art Theft💰 Art Market🎭 Con Artistry🔍 Investigative Journalism
The Art of the Con Summary
The Art of the Con 92%
A master forger fooled the experts for decades. Then they checked the paint.
by Anthony M. Amore 2015
3.54
1k+ ratings
🖼️ Art Fraud🕵️ Art Theft💰 Art Market🎭 Con Artistry🔍 Investigative Journalism
The Darwin Economy
by Robert H. Frank • 2011
Darwin explains tax policy better than Adam Smith: the evolutionary case for taxing the top.
3.77
631
🏛️ Political Economy🧬 Evolutionary Psychology💎 Conspicuous Consumption⚠️ Market Failures🤝 Collective Action
The Darwin Economy Summary
The Darwin Economy 92%
Darwin explains tax policy better than Adam Smith: the evolutionary case for taxing the top.
by Robert H. Frank 2011
3.77
631 ratings
🏛️ Political Economy🧬 Evolutionary Psychology💎 Conspicuous Consumption⚠️ Market Failures🤝 Collective Action
Painting and Experience in Fifteenth-Century Italy
by Michael Baxandall • 1972
Art appreciation in 15th-century Italy began with a contract and a barrel-gauging formula.
3.95
3k+
🏛️ Social History Of Art🎨 Italian Renaissance Art💰 Art Patronage👁️ Visual Perception📦 Material Culture
Painting and Experience in Fifteenth-Century Italy Summary
Painting and Experience in Fifteenth-Century Italy 92%
Art appreciation in 15th-century Italy began with a contract and a barrel-gauging formula.
by Michael Baxandall 1972
3.95
3k+ ratings
🏛️ Social History Of Art🎨 Italian Renaissance Art💰 Art Patronage👁️ Visual Perception📦 Material Culture
Devil Take the Hindmost
by Edward Chancellor • 1996
From tulips to dot-coms, the same psychology drives markets to mania and collapse.
3.99
3k+
📜 Financial History🫧 Market Bubbles🧠 Crowd Psychology🔬 Behavioral Economics🔄 Economic Cycles
Devil Take the Hindmost Summary
Devil Take the Hindmost 92%
From tulips to dot-coms, the same psychology drives markets to mania and collapse.
by Edward Chancellor 1996
3.99
3k+ ratings
📜 Financial History🫧 Market Bubbles🧠 Crowd Psychology🔬 Behavioral Economics🔄 Economic Cycles
What Money Can't Buy
by Michael J. Sandel • 2012
When everything is up for sale, the price isn't the only thing we lose.
3.93
14k+
🛒 Commodification🧠 Behavioral Economics🏛️ Neoliberalism🏟️ Public Goods⚖️ Social Inequality
What Money Can't Buy Summary
What Money Can't Buy 92%
When everything is up for sale, the price isn't the only thing we lose.
by Michael J. Sandel 2012
3.93
14k+ ratings
🛒 Commodification🧠 Behavioral Economics🏛️ Neoliberalism🏟️ Public Goods⚖️ Social Inequality
Beyond Greed and Fear
by Hersh Shefrin • 1999
Why investors consistently make the same psychological mistakes, and how to profit from them.
3.70
277
🧠 Behavioral Finance💹 Investment Psychology🧩 Cognitive Biases⚖️ Loss Aversion💰 Mental Accounting
Beyond Greed and Fear Summary
Beyond Greed and Fear 92%
Why investors consistently make the same psychological mistakes, and how to profit from them.
by Hersh Shefrin 1999
3.70
277 ratings
🧠 Behavioral Finance💹 Investment Psychology🧩 Cognitive Biases⚖️ Loss Aversion💰 Mental Accounting
The Philosophy of Money
by Georg Simmel • 1900
Before coins, money was already an idea: that value is a relationship, not a substance.
4.04
426
💡 Economic Philosophy🪙 Sociology Of Money📜 Monetary History🧠 Economic Psychology📚 Classical Sociology
The Philosophy of Money Summary
The Philosophy of Money 92%
Before coins, money was already an idea: that value is a relationship, not a substance.
by Georg Simmel 1900
4.04
426 ratings
💡 Economic Philosophy🪙 Sociology Of Money📜 Monetary History🧠 Economic Psychology📚 Classical Sociology
Mine!
by Michael A. Heller • 2021
Every fight over what is yours comes down to six stories. The law picks the winner.
4.11
2k+
💸 Behavioral Economics🏠 Property Rights🤝 Conflict Resolution🚗 Sharing Economy💻 Digital Rights
Mine! Summary
Mine! 92%
Every fight over what is yours comes down to six stories. The law picks the winner.
by Michael A. Heller 2021
4.11
2k+ ratings
💸 Behavioral Economics🏠 Property Rights🤝 Conflict Resolution🚗 Sharing Economy💻 Digital Rights
The Education of a Value Investor
by Guy Spier • 2015
He paid $650,000 for lunch with Warren Buffett. The lesson: investing well is a design problem.
4.24
6k+
📉 Value Investing💼 Investor Memoir🧠 Investing Psychology🧪 Behavioral Finance💰 Money And Meaning
The Education of a Value Investor Summary
The Education of a Value Investor 92%
He paid $650,000 for lunch with Warren Buffett. The lesson: investing well is a design problem.
by Guy Spier 2015
4.24
6k+ ratings
📉 Value Investing💼 Investor Memoir🧠 Investing Psychology🧪 Behavioral Finance💰 Money And Meaning
Provenance
by Laney Salisbury • 2009
A painter forged the art. A con man forged the archives. The art world bought both.
3.93
7k+
🎨 Art Forgery💰 Art Market🃏 Confidence Games📋 Fakes And Frauds🕵️ True Crime Narrative
Provenance Summary
Provenance 92%
A painter forged the art. A con man forged the archives. The art world bought both.
by Laney Salisbury 2009
3.93
7k+ ratings
🎨 Art Forgery💰 Art Market🃏 Confidence Games📋 Fakes And Frauds🕵️ True Crime Narrative
The Map and the Territory
by Alan Greenspan • 2013
The former Fed chair reveals what models missed: fear and euphoria follow measurable scripts.
3.26
475
🧠 Behavioral Economics📈 Economic Forecasting📉 Financial Crises⚖️ Income Inequality🏦 Central Banking
The Map and the Territory Summary
The Map and the Territory 92%
The former Fed chair reveals what models missed: fear and euphoria follow measurable scripts.
by Alan Greenspan 2013
3.26
475 ratings
🧠 Behavioral Economics📈 Economic Forecasting📉 Financial Crises⚖️ Income Inequality🏦 Central Banking
Markets in Profile
by James F. Dalton • 2007
Stop forecasting price. Start reading the auction: spot imbalances before they break.
4.19
184
🏛️ Auction Market Theory📊 Market Profile📈 Volume Analysis🕯️ Price Action💹 Day Trading
Markets in Profile Summary
Markets in Profile 92%
Stop forecasting price. Start reading the auction: spot imbalances before they break.
by James F. Dalton 2007
4.19
184 ratings
🏛️ Auction Market Theory📊 Market Profile📈 Volume Analysis🕯️ Price Action💹 Day Trading
Bull
by Maggie Mahar • 2003
The 1982-2000 boom was a psychological epidemic, not a market miracle. Every institution caught it.
4.06
788
🏛️ Financial History🔄 Market Cycles🧠 Market Psychology📊 Corporate Fraud🫧 Financial Bubbles
Bull Summary
Bull 92%
The 1982-2000 boom was a psychological epidemic, not a market miracle. Every institution caught it.
by Maggie Mahar 2003
4.06
788 ratings
🏛️ Financial History🔄 Market Cycles🧠 Market Psychology📊 Corporate Fraud🫧 Financial Bubbles
The Economic Naturalist's Field Guide
by Robert H. Frank • 2009
Why your neighbor's house determines your mortgage, and other economic laws hiding in plain sight.
3.49
300
🧠 Behavioral Economics🏠 Relative Consumption📊 Inequality🏛️ Public Policy⚙️ Market Design
The Economic Naturalist's Field Guide Summary
The Economic Naturalist's Field Guide 92%
Why your neighbor's house determines your mortgage, and other economic laws hiding in plain sight.
by Robert H. Frank 2009
3.49
300 ratings
🧠 Behavioral Economics🏠 Relative Consumption📊 Inequality🏛️ Public Policy⚙️ Market Design
The Mind of Wall Street
by Leon Levy • 2002
Markets aren't efficient; they're emotional. A Wall Street legend on what psychology does to prices.
3.52
132
🧠 Market Psychology💎 Value Investing🔄 Contrarian Investing🫧 Financial Bubbles🏦 Wall Street Memoirs
The Mind of Wall Street Summary
The Mind of Wall Street 92%
Markets aren't efficient; they're emotional. A Wall Street legend on what psychology does to prices.
by Leon Levy 2002
3.52
132 ratings
🧠 Market Psychology💎 Value Investing🔄 Contrarian Investing🫧 Financial Bubbles🏦 Wall Street Memoirs
Clicks, Bricks & Brands
by Martin Lindstrom • 2001
Earning the loyalty of a $300 billion generation that decides what the whole family buys.
4.15
20
🧒 Youth Marketing🏢 Brand Management👃 Sensory Marketing💬 Peer Influence🌐 Virtual Economies
Clicks, Bricks & Brands Summary
Clicks, Bricks & Brands 92%
Earning the loyalty of a $300 billion generation that decides what the whole family buys.
by Martin Lindstrom 2001
4.15
20 ratings
🧒 Youth Marketing🏢 Brand Management👃 Sensory Marketing💬 Peer Influence🌐 Virtual Economies
The Choice Factory
by Richard Shotton • 2018
Twenty-five behavioral biases steer every purchase. Here's what they are and how to use them.
4.11
2k+
📢 Advertising Psychology📊 Behavioral Economics🛒 Consumer Behavior🧠 Cognitive Biases👥 Social Proof
The Choice Factory Summary
The Choice Factory 92%
Twenty-five behavioral biases steer every purchase. Here's what they are and how to use them.
by Richard Shotton 2018
4.11
2k+ ratings
📢 Advertising Psychology📊 Behavioral Economics🛒 Consumer Behavior🧠 Cognitive Biases👥 Social Proof
Discover Your Inner Economist
by Tyler Cowen • 2007
Hidden economics of love, lunch, and looking good: incentives that work when cash fails.
3.41
2k+
🧠 Behavioral Economics🛒 Everyday Economics🕊️ Signaling Theory🎭 Self-Deception⏳ Attention Scarcity
Discover Your Inner Economist Summary
Discover Your Inner Economist 92%
Hidden economics of love, lunch, and looking good: incentives that work when cash fails.
by Tyler Cowen 2007
3.41
2k+ ratings
🧠 Behavioral Economics🛒 Everyday Economics🕊️ Signaling Theory🎭 Self-Deception⏳ Attention Scarcity
How to Smell a Rat
by Kenneth L. Fisher • 2009
The simple due-diligence moves that catch a fraud years before regulators do.
3.43
162
📉 Investment Fraud🛡️ Wealth Preservation🧠 Behavioral Finance🔍 Due Diligence👤 Retail Investors
How to Smell a Rat Summary
How to Smell a Rat 92%
The simple due-diligence moves that catch a fraud years before regulators do.
by Kenneth L. Fisher 2009
3.43
162 ratings
📉 Investment Fraud🛡️ Wealth Preservation🧠 Behavioral Finance🔍 Due Diligence👤 Retail Investors
Luxury World
by Mark Tungate • 2009
The logo era ended. What luxury sells now: heritage stories, insider access, and time itself.
4.12
59
💎 Luxury Brands📖 Brand Storytelling🔨 Craftsmanship🌿 Sustainable Luxury🏛️ Status And Consumption
Luxury World Summary
Luxury World 92%
The logo era ended. What luxury sells now: heritage stories, insider access, and time itself.
by Mark Tungate 2009
4.12
59 ratings
💎 Luxury Brands📖 Brand Storytelling🔨 Craftsmanship🌿 Sustainable Luxury🏛️ Status And Consumption
Free
by Chris Anderson • 2009
Free is not a price point; it's a business model built on attention, trust, and the new scarcities.
3.88
18k+
💻 Digital Economics💰 Pricing Strategy🧠 Behavioral Economics👁️ Attention Economy🎁 Gift Economy
Free Summary
Free 92%
Free is not a price point; it's a business model built on attention, trust, and the new scarcities.
by Chris Anderson 2009
3.88
18k+ ratings
💻 Digital Economics💰 Pricing Strategy🧠 Behavioral Economics👁️ Attention Economy🎁 Gift Economy
Mastering The Market Cycle
by Howard Marks • 2018
Market cycles are driven by emotion, not economics. Learn to read them before the crowd does.
4.04
6k+
🔁 Market Cycles🙅 Contrarian Investing🧠 Behavioral Finance🤔 Investor Psychology💳 Credit Cycles
Mastering The Market Cycle Summary
Mastering The Market Cycle 92%
Market cycles are driven by emotion, not economics. Learn to read them before the crowd does.
by Howard Marks 2018
4.04
6k+ ratings
🔁 Market Cycles🙅 Contrarian Investing🧠 Behavioral Finance🤔 Investor Psychology💳 Credit Cycles
Money
by David McWilliams • 2024
Before coins, trust was scarce. How money became the scaffolding of civilization.
4.17
3k+
💰 Monetary History💳 Credit And Debt📉 Boom And Bust👑 Power And Money💡 Financial Innovation
Money Summary
Money 92%
Before coins, trust was scarce. How money became the scaffolding of civilization.
by David McWilliams 2024
4.17
3k+ ratings
💰 Monetary History💳 Credit And Debt📉 Boom And Bust👑 Power And Money💡 Financial Innovation
Inside the Investor's Brain
by Richard L. Peterson • 2007
Your brain is a catastrophic investor. Here is the neuroscience to override it.
3.81
84
📉 Behavioral Finance🧠 Investing Psychology🔬 Neuroeconomics🧩 Cognitive Biases🧘 Emotional Regulation
Inside the Investor's Brain Summary
Inside the Investor's Brain 92%
Your brain is a catastrophic investor. Here is the neuroscience to override it.
by Richard L. Peterson 2007
3.81
84 ratings
📉 Behavioral Finance🧠 Investing Psychology🔬 Neuroeconomics🧩 Cognitive Biases🧘 Emotional Regulation
Bobler, bullshit og børsfest
by Lars Tvede • 2020
Crashes come every decade. The cycle rules, psychology, and strategies for buying when others flee.
3.71
329
🌊 Economic Cycles🐢 Long-Term Investing🧪 Behavioral Finance🤝 Contrarian Investing🔍 Value Investing
Bobler, bullshit og børsfest Summary
Bobler, bullshit og børsfest 92%
Crashes come every decade. The cycle rules, psychology, and strategies for buying when others flee.
by Lars Tvede 2020
3.71
329 ratings
🌊 Economic Cycles🐢 Long-Term Investing🧪 Behavioral Finance🤝 Contrarian Investing🔍 Value Investing
Markets Never Forget (But People Do)
by Kenneth L. Fisher • 2011
Why your memory makes every market panic feel unprecedented, despite the data showing otherwise.
3.88
201
🧠 Investing Psychology📈 Stock Market History📊 Behavioral Economics🔍 Cognitive Biases🔄 Market Cycles
Markets Never Forget (But People Do) Summary
Markets Never Forget (But People Do) 92%
Why your memory makes every market panic feel unprecedented, despite the data showing otherwise.
by Kenneth L. Fisher 2011
3.88
201 ratings
🧠 Investing Psychology📈 Stock Market History📊 Behavioral Economics🔍 Cognitive Biases🔄 Market Cycles
Decoding the New Consumer Mind
by Kit Yarrow • 2014
The consumer brain after digital: distracted, mistrustful, novelty-obsessed. How to win sales now.
3.76
325
🧠 Consumer Psychology📱 Digital Marketing❤️ Emotional Branding⏱️ Attention Economics📊 Behavioral Economics
Decoding the New Consumer Mind Summary
Decoding the New Consumer Mind 92%
The consumer brain after digital: distracted, mistrustful, novelty-obsessed. How to win sales now.
by Kit Yarrow 2014
3.76
325 ratings
🧠 Consumer Psychology📱 Digital Marketing❤️ Emotional Branding⏱️ Attention Economics📊 Behavioral Economics
The Visual Investor
by John J. Murphy • 1996
Charts reveal the trend before earnings confirm it. The visual signals that let you act first.
4.15
246
📈 Technical Analysis📉 Trend Following📊 Chart Patterns📋 Price Action🚀 Momentum Investing
The Visual Investor Summary
The Visual Investor 92%
Charts reveal the trend before earnings confirm it. The visual signals that let you act first.
by John J. Murphy 1996
4.15
246 ratings
📈 Technical Analysis📉 Trend Following📊 Chart Patterns📋 Price Action🚀 Momentum Investing
Contrarian Investment Strategies
by David Dreman • 1998
Why the market's favorite stocks flop, and how buying what it discards beats them.
3.84
235
🧠 Behavioral Finance🔄 Contrarian Investing💰 Value Investing🤔 Cognitive Biases🐑 Market Psychology
Contrarian Investment Strategies Summary
Contrarian Investment Strategies 92%
Why the market's favorite stocks flop, and how buying what it discards beats them.
by David Dreman 1998
3.84
235 ratings
🧠 Behavioral Finance🔄 Contrarian Investing💰 Value Investing🤔 Cognitive Biases🐑 Market Psychology
Finance and the Good Society
by Robert J. Shiller • 2012
Finance is not the enemy of a good society. Its problems are design flaws, not sins.
3.64
810
💳 Financial Inclusion⚖️ Inequality Economics🤝 Stakeholder Capitalism💸 Impact Investing🕊️ Moral Economy
Finance and the Good Society Summary
Finance and the Good Society 92%
Finance is not the enemy of a good society. Its problems are design flaws, not sins.
by Robert J. Shiller 2012
3.64
810 ratings
💳 Financial Inclusion⚖️ Inequality Economics🤝 Stakeholder Capitalism💸 Impact Investing🕊️ Moral Economy
Freakonomics Rev Ed
by Steven D. Levitt • 2005
Data, not experts, explains why crime fell, why teachers cheat, and why agents undersell your house.
4.01
902k+
🍿 Pop Economics🧠 Behavioral Economics🎯 Incentive Design📊 Data Journalism🔍 Information Asymmetry
Freakonomics Rev Ed Summary
Freakonomics Rev Ed 92%
Data, not experts, explains why crime fell, why teachers cheat, and why agents undersell your house.
by Steven D. Levitt 2005
4.01
902k+ ratings
🍿 Pop Economics🧠 Behavioral Economics🎯 Incentive Design📊 Data Journalism🔍 Information Asymmetry
How Customers Think
by Gerald Zaltman • 2003
Ninety-five percent of buying is unconscious. Your surveys only interview the other five.
4.00
443
🧠 Consumer Psychology📊 Market Research🧪 Neuromarketing🏃 Embodied Cognition📖 Brand Storytelling
How Customers Think Summary
How Customers Think 92%
Ninety-five percent of buying is unconscious. Your surveys only interview the other five.
by Gerald Zaltman 2003
4.00
443 ratings
🧠 Consumer Psychology📊 Market Research🧪 Neuromarketing🏃 Embodied Cognition📖 Brand Storytelling
The Emotionally Intelligent Investor
by Ravee Mehta • 2012
Emotion is the edge most traders fear. Three mental skills that turn it into profit.
4.11
134
🧠 Investor Psychology📊 Behavioral Finance💡 Emotional Intelligence📈 Trading Psychology🧩 Cognitive Biases
The Emotionally Intelligent Investor Summary
The Emotionally Intelligent Investor 92%
Emotion is the edge most traders fear. Three mental skills that turn it into profit.
by Ravee Mehta 2012
4.11
134 ratings
🧠 Investor Psychology📊 Behavioral Finance💡 Emotional Intelligence📈 Trading Psychology🧩 Cognitive Biases
economic naturalist
by Robert H. Frank • 2006
Why drive-up ATMs have Braille dots, and other mundane mysteries solved with economics.
3.46
3k+
🧠 Behavioral Economics🔍 Everyday Economics🧩 Cognitive Biases💡 Economic Reasoning🎯 Rational Choice Theory
economic naturalist Summary
economic naturalist 92%
Why drive-up ATMs have Braille dots, and other mundane mysteries solved with economics.
by Robert H. Frank 2006
3.46
3k+ ratings
🧠 Behavioral Economics🔍 Everyday Economics🧩 Cognitive Biases💡 Economic Reasoning🎯 Rational Choice Theory
Confessions of the Pricing Man
by Hermann Simon • 2015
Price is the strongest profit driver you neglect. A 2% increase lifts profits over 10%.
4.23
931
💰 Pricing Strategy📈 Profit Levers🧠 Price Psychology🤔 Behavioral Economics💎 Value Perception
Confessions of the Pricing Man Summary
Confessions of the Pricing Man 92%
Price is the strongest profit driver you neglect. A 2% increase lifts profits over 10%.
by Hermann Simon 2015
4.23
931 ratings
💰 Pricing Strategy📈 Profit Levers🧠 Price Psychology🤔 Behavioral Economics💎 Value Perception
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