28 Books like No B.S. Direct Marketing

Magnetic Marketing

by Dan S. Kennedy • 2018

A customer magnet: unrefusable offers, dogged follow-up, and retention that pays you twice.

4.20

457

📬 Direct Response Marketing 🏪 Small Business Marketing 🧲 Lead Generation 🎁 Offer Creation 🔁 Customer Retention

Magnetic Marketing 97%

A customer magnet: unrefusable offers, dogged follow-up, and retention that pays you twice.

by Dan S. Kennedy 2018

4.20

457 ratings

📬 Direct Response Marketing 🏪 Small Business Marketing 🧲 Lead Generation 🎁 Offer Creation 🔁 Customer Retention

Overdeliver

by Brian Kurtz • 2019

Your list is worth more than your copy. A direct response veteran shows how to profit.

4.16

223

🎯 Direct Marketing ✍️ Copywriting 💰 Customer Lifetime Value 📋 List Building 📡 Multichannel Marketing

Overdeliver 97%

Your list is worth more than your copy. A direct response veteran shows how to profit.

by Brian Kurtz 2019

4.16

223 ratings

🎯 Direct Marketing ✍️ Copywriting 💰 Customer Lifetime Value 📋 List Building 📡 Multichannel Marketing

Buy Now

by Rick Cesari • 2011

Solve a customer's problem on screen, close the sale, track every dollar. Direct response playbook.

4.00

🎯 Direct Marketing 📺 Advertising Strategy 🧠 Consumer Psychology ✍️ Copywriting 🏗️ Brand Building

Buy Now 97%

Solve a customer's problem on screen, close the sale, track every dollar. Direct response playbook.

by Rick Cesari 2011

4.00

25 ratings

🎯 Direct Marketing 📺 Advertising Strategy 🧠 Consumer Psychology ✍️ Copywriting 🏗️ Brand Building

Scientific Advertising

by Claude C. Hopkins • 1923

Why the best ads are not creative gambles but salesmanship measured to the penny.

4.06

4k+

📜 Advertising Classics 📬 Direct Response ✍️ Copywriting 🧠 Consumer Psychology 🎯 Customer Acquisition

Scientific Advertising 97%

Why the best ads are not creative gambles but salesmanship measured to the penny.

by Claude C. Hopkins 1923

4.06

4k+ ratings

📜 Advertising Classics 📬 Direct Response ✍️ Copywriting 🧠 Consumer Psychology 🎯 Customer Acquisition

How to Create Irresistible Offers

by Robert W. Bly • 2009

The overlooked lever that can lift response 10 to 900 percent: your offer, rewritten.

4.16

📬 Direct Marketing 📋 Lead Generation ✍️ Copywriting 🎁 Offer Design 💰 Pricing Strategy

How to Create Irresistible Offers Summary

How to Create Irresistible Offers 97%

The overlooked lever that can lift response 10 to 900 percent: your offer, rewritten.

by Robert W. Bly 2009

4.16

50 ratings

📬 Direct Marketing 📋 Lead Generation ✍️ Copywriting 🎁 Offer Design 💰 Pricing Strategy

Breakthrough Advertising

by Eugene M. Schwartz • 1966

Tap a mass desire and ad dollars multiply fifty-fold. Try to create one and break even.

4.54

1k+

✍️ Copywriting 📋 Advertising Strategy 📬 Direct Response 🧠 Marketing Psychology 🛡️ Objection Handling

Breakthrough Advertising 97%

Tap a mass desire and ad dollars multiply fifty-fold. Try to create one and break even.

by Eugene M. Schwartz 1966

4.54

1k+ ratings

✍️ Copywriting 📋 Advertising Strategy 📬 Direct Response 🧠 Marketing Psychology 🛡️ Objection Handling

The Ultimate Marketing Plan

by Dan S. Kennedy • 1991

Stop shouting at strangers: the direct-response system for finding your buyers and multiplying them.

4.12

609

📬 Direct Response 🏪 Small Business Marketing ✍️ Copywriting 🎯 Audience Targeting 🧾 Social Proof

The Ultimate Marketing Plan 97%

Stop shouting at strangers: the direct-response system for finding your buyers and multiplying them.

by Dan S. Kennedy 1991

4.12

609 ratings

📬 Direct Response 🏪 Small Business Marketing ✍️ Copywriting 🎯 Audience Targeting 🧾 Social Proof

Guerrilla Marketing

by Jay Conrad Levinson • 1984

How small businesses outperform big spenders: the low-cost system turning creativity into profit.

3.92

7k+

📚 Marketing Classics 🏪 Small Business Marketing 🎨 Creative Marketing 🤝 Relationship Marketing 📬 Direct Response

Guerrilla Marketing 96%

How small businesses outperform big spenders: the low-cost system turning creativity into profit.

by Jay Conrad Levinson 1984

3.92

7k+ ratings

📚 Marketing Classics 🏪 Small Business Marketing 🎨 Creative Marketing 🤝 Relationship Marketing 📬 Direct Response

How to Write Copy That Sells

by Ray Edwards • 2016

The copywriting framework that turns browsers into buyers, no creative genius required.

4.15

1k+

✍️ Copywriting 📬 Direct-Response Marketing 🧠 Marketing Psychology 📧 Email Marketing 🚀 Product Launches

How to Write Copy That Sells 96%

The copywriting framework that turns browsers into buyers, no creative genius required.

by Ray Edwards 2016

4.15

1k+ ratings

✍️ Copywriting 📬 Direct-Response Marketing 🧠 Marketing Psychology 📧 Email Marketing 🚀 Product Launches

My Life in Advertising and Scientific Advertising

by Claude C. Hopkins • 1923

Before creativity ruled, advertising was a science. The man who proved it gives his rules.

4.23

1k+

📢 Advertising Strategy ✍️ Copywriting 📬 Direct Response Marketing 🧠 Consumer Psychology 📏 Testing And Measurement

My Life in Advertising and Scientific Advertising Summary

My Life in Advertising and Scientific Advertising 96%

Before creativity ruled, advertising was a science. The man who proved it gives his rules.

by Claude C. Hopkins 1923

4.23

1k+ ratings

📢 Advertising Strategy ✍️ Copywriting 📬 Direct Response Marketing 🧠 Consumer Psychology 📏 Testing And Measurement

The Irresistible Offer

by Mark Joyner • 2005

Three seconds to win a buyer. The offer design rules that make your product sell itself.

3.85

448

🎯 Marketing Strategy 🧠 Sales Psychology 🗣️ Persuasion Techniques 💬 Marketing Messaging 📦 Offer Design

The Irresistible Offer 96%

Three seconds to win a buyer. The offer design rules that make your product sell itself.

by Mark Joyner 2005

3.85

448 ratings

🎯 Marketing Strategy 🧠 Sales Psychology 🗣️ Persuasion Techniques 💬 Marketing Messaging 📦 Offer Design

Kick-Ass Copywriting Secrets of a Marketing Rebel

by John Carlton • 2002

Forget clever branding. The ads that sell explain why, paint a picture, and ask for the order.

4.40

144

🖋️ Copywriting 📬 Direct Response 🧠 Consumer Psychology 🗣️ Persuasion 💡 Information Products

Kick-Ass Copywriting Secrets of a Marketing Rebel Summary

Kick-Ass Copywriting Secrets of a Marketing Rebel 96%

Forget clever branding. The ads that sell explain why, paint a picture, and ask for the order.

by John Carlton 2002

4.40

144 ratings

🖋️ Copywriting 📬 Direct Response 🧠 Consumer Psychology 🗣️ Persuasion 💡 Information Products

The Robert Collier Letter Book

by Robert Collier • 1989

Mail-order mastery: the rules for building a letter that sells what a storefront can't.

4.11

371

✍️ Copywriting 📬 Direct Mail Marketing 🧠 Consumer Psychology ❤️ Emotional Appeals 🕰️ Classic Advertising

The Robert Collier Letter Book 96%

Mail-order mastery: the rules for building a letter that sells what a storefront can't.

by Robert Collier 1989

4.11

371 ratings

✍️ Copywriting 📬 Direct Mail Marketing 🧠 Consumer Psychology ❤️ Emotional Appeals 🕰️ Classic Advertising

Lead Magnet

by Charlie Hutton • 2013

Turn strangers into leads, leads into buyers, and buyers into repeat customers: the system.

3.00

🎯 Lead Generation 🏪 Small Business Marketing 📬 Direct Response Marketing 👥 Customer Acquisition 🔽 Sales Funnels

Lead Magnet 96%

Turn strangers into leads, leads into buyers, and buyers into repeat customers: the system.

by Charlie Hutton 2013

3.00

3 ratings

🎯 Lead Generation 🏪 Small Business Marketing 📬 Direct Response Marketing 👥 Customer Acquisition 🔽 Sales Funnels

Getting Everything You Can Out of All You've Got

by Jay Abraham • 2000

Most businesses chase new customers while ignoring two faster, cheaper paths to growth.

3.95

8k+

🚀 Business Growth 📬 Direct Response Marketing 🎯 Customer Acquisition 💰 Sales Strategy 🤝 Referral Marketing

Getting Everything You Can Out of All You've Got Summary

Getting Everything You Can Out of All You've Got 96%

Most businesses chase new customers while ignoring two faster, cheaper paths to growth.

by Jay Abraham 2000

3.95

8k+ ratings

🚀 Business Growth 📬 Direct Response Marketing 🎯 Customer Acquisition 💰 Sales Strategy 🤝 Referral Marketing

The New Email Revolution

by Robert W. Bly • 2018

Most business emails are deleted unread. The playbook for getting yours opened and read.

3.00

📧 Email Marketing 💻 Digital Marketing ✍️ Business Copywriting 💼 Business Communication 📬 Direct Response Marketing

The New Email Revolution 96%

Most business emails are deleted unread. The playbook for getting yours opened and read.

by Robert W. Bly 2018

3.00

23 ratings

📧 Email Marketing 💻 Digital Marketing ✍️ Business Copywriting 💼 Business Communication 📬 Direct Response Marketing

Changing the Channel

by Michael Masterson • 2008

Twelve channels, one system: the direct-response playbook for an $8M to $26M revenue leap.

3.75

📡 Omnichannel Marketing 📬 Direct Marketing 🏪 Small Business Marketing 💻 Digital Marketing ✉️ Direct Mail Marketing

Changing the Channel 96%

Twelve channels, one system: the direct-response playbook for an $8M to $26M revenue leap.

by Michael Masterson 2008

3.75

59 ratings

📡 Omnichannel Marketing 📬 Direct Marketing 🏪 Small Business Marketing 💻 Digital Marketing ✉️ Direct Mail Marketing

No B.S. Sales Success In The New Economy

by Dan S. Kennedy • 2010

Prepare for the worst, sell to emotions, and make them chase you: the no-nonsense sales system.

4.31

153

🛠️ Sales Methodology 📬 Direct Response Marketing ❤️ Emotional Persuasion 🎯 Expert Positioning 🛡️ Objection Handling

No B.S. Sales Success In The New Economy Summary

No B.S. Sales Success In The New Economy 96%

Prepare for the worst, sell to emotions, and make them chase you: the no-nonsense sales system.

by Dan S. Kennedy 2010

4.31

153 ratings

🛠️ Sales Methodology 📬 Direct Response Marketing ❤️ Emotional Persuasion 🎯 Expert Positioning 🛡️ Objection Handling

Copywriting Mastery

by Anthony Udo Ekanem • 2016

Why customers need to hear your message seven times, and the words that finally sell.

5.00

🖋️ Online Copywriting ✍️ Persuasive Writing 📊 Digital Marketing 🧠 Marketing Psychology 🗣️ Neurolinguistic Programming

Copywriting Mastery 96%

Why customers need to hear your message seven times, and the words that finally sell.

by Anthony Udo Ekanem 2016

5.00

1 ratings

🖋️ Online Copywriting ✍️ Persuasive Writing 📊 Digital Marketing 🧠 Marketing Psychology 🗣️ Neurolinguistic Programming

Copywriting Secrets

by Jim Edwards • 2019

The exact formulas that turn words into clicks and sales, no matter your audience or product.

4.32

1k+

🖊️ Sales Copywriting 📈 Conversion Optimization ✍️ Persuasive Writing 🗞️ Headline Formulas 🧠 Customer Psychology

Copywriting Secrets 96%

The exact formulas that turn words into clicks and sales, no matter your audience or product.

by Jim Edwards 2019

4.32

1k+ ratings

🖊️ Sales Copywriting 📈 Conversion Optimization ✍️ Persuasive Writing 🗞️ Headline Formulas 🧠 Customer Psychology

The Art of the Click

by Glenn Fisher • 2018

Four rules for headlines, four steps for the pitch, why narratives beat features every time.

3.99

📬 Direct Response 🖊️ Sales Copywriting 📰 Headline Writing 🧠 Reader Psychology 📖 Storytelling In Business

The Art of the Click 96%

Four rules for headlines, four steps for the pitch, why narratives beat features every time.

by Glenn Fisher 2018

3.99

89 ratings

📬 Direct Response 🖊️ Sales Copywriting 📰 Headline Writing 🧠 Reader Psychology 📖 Storytelling In Business

How to Write Letters that Sell

by Christian H. Godefroy • 2016

Your headline wins or loses half your audience. The playbook for everything that follows.

4.05

🖊️ Copywriting 📬 Direct Response ✍️ Persuasive Writing 🧠 Sales Psychology 📰 Headline Writing

How to Write Letters that Sell 96%

Your headline wins or loses half your audience. The playbook for everything that follows.

by Christian H. Godefroy 2016

4.05

21 ratings

🖊️ Copywriting 📬 Direct Response ✍️ Persuasive Writing 🧠 Sales Psychology 📰 Headline Writing

Cashvertising

by Drew Eric Whitman • 2008

Most ads fail because they sell features. Your customers are already wired to buy something else.

4.35

3k+

🖋️ Advertising Copywriting 🧠 Marketing Psychology 📬 Direct Response Marketing 💰 Sales Psychology 📊 Behavioral Economics

Cashvertising 96%

Most ads fail because they sell features. Your customers are already wired to buy something else.

by Drew Eric Whitman 2008

4.35

3k+ ratings

🖋️ Advertising Copywriting 🧠 Marketing Psychology 📬 Direct Response Marketing 💰 Sales Psychology 📊 Behavioral Economics

No B.S. Trust Based Marketing

by Matt Zagula • 2012

Make customers trust you before they buy, using a system that removes risk and proves results.

4.29

149

🤝 Relationship Marketing 📬 Direct Response 🛡️ Consumer Trust 🩺 Consultative Selling 👥 Social Proof

No B.S. Trust Based Marketing 96%

Make customers trust you before they buy, using a system that removes risk and proves results.

by Matt Zagula 2012

4.29

149 ratings

🤝 Relationship Marketing 📬 Direct Response 🛡️ Consumer Trust 🩺 Consultative Selling 👥 Social Proof

Breakthrough Copywriter 2.0

by Robert C. Worstell • 2018

The Schwartz method: why market analysis beats word tricks, and how buyer awareness shapes an ad.

3.33

🖊️ Copywriting 📬 Direct Response 🧠 Consumer Psychology ✍️ Headline Writing 💬 Persuasion

Breakthrough Copywriter 2.0 96%

The Schwartz method: why market analysis beats word tricks, and how buyer awareness shapes an ad.

by Robert C. Worstell 2018

3.33

3 ratings

🖊️ Copywriting 📬 Direct Response 🧠 Consumer Psychology ✍️ Headline Writing 💬 Persuasion

Email Persuasion

by Ian Brodie • 2013

Email's 41:1 return on investment: how to build the list, earn the trust, and convert.

3.76

258

📧 Email Marketing ✍️ Copywriting 🧠 Persuasion 🧲 Lead Generation 🛒 Sales Funnels

Email Persuasion 96%

Email's 41:1 return on investment: how to build the list, earn the trust, and convert.

by Ian Brodie 2013

3.76

258 ratings

📧 Email Marketing ✍️ Copywriting 🧠 Persuasion 🧲 Lead Generation 🛒 Sales Funnels

DotCom Secrets

by Russell Brunson • 2011

Giving away free products can triple your customers; the system that turns each one into $66.

4.23

7k+

📈 Direct Response Marketing 🗂️ Sales Funnels 🔧 Conversion Optimization ✉️ Email Marketing 🎤 Webinar Selling

DotCom Secrets 96%

Giving away free products can triple your customers; the system that turns each one into $66.

by Russell Brunson 2011

4.23

7k+ ratings

📈 Direct Response Marketing 🗂️ Sales Funnels 🔧 Conversion Optimization ✉️ Email Marketing 🎤 Webinar Selling

The Nuclear Effect

by Scott Oldford • 2020

Six systems hold up a seven-figure online business. Ignore one, and more money creates more chaos.

3.64

226

🌐 Online Business ⚙️ Business Systems 💰 High-Ticket Sales 🤝 Ethical Selling 📊 Cash Flow Management

The Nuclear Effect 95%

Six systems hold up a seven-figure online business. Ignore one, and more money creates more chaos.

by Scott Oldford 2020

3.64

226 ratings

🌐 Online Business ⚙️ Business Systems 💰 High-Ticket Sales 🤝 Ethical Selling 📊 Cash Flow Management

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