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Trending Themes Lists New Genres Authors
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Books like How to Write Letters that Sell

Copywriting Secrets
by Jim Edwards • 2019
The exact formulas that turn words into clicks and sales, no matter your audience or product.
4.32
1k+
🖊️ Sales Copywriting📈 Conversion Optimization✍️ Persuasive Writing🗞️ Headline Formulas🧠 Customer Psychology
Copywriting Secrets Summary
Copywriting Secrets 99%
The exact formulas that turn words into clicks and sales, no matter your audience or product.
by Jim Edwards 2019
4.32
1k+ ratings
🖊️ Sales Copywriting📈 Conversion Optimization✍️ Persuasive Writing🗞️ Headline Formulas🧠 Customer Psychology
The Art of the Click
by Glenn Fisher • 2018
Four rules for headlines, four steps for the pitch, why narratives beat features every time.
3.99
89
📬 Direct Response🖊️ Sales Copywriting📰 Headline Writing🧠 Reader Psychology📖 Storytelling In Business
The Art of the Click Summary
The Art of the Click 99%
Four rules for headlines, four steps for the pitch, why narratives beat features every time.
by Glenn Fisher 2018
3.99
89 ratings
📬 Direct Response🖊️ Sales Copywriting📰 Headline Writing🧠 Reader Psychology📖 Storytelling In Business
The Adweek Copywriting Handbook
by Joseph Sugarman • 2006
Your first sentence must earn the second. Here's how to build copy readers can't stop reading.
4.14
2k+
📢 Advertising Copy🧠 Consumer Psychology✍️ Persuasive Writing📖 Reader Engagement🎯 Direct Response Marketing
The Adweek Copywriting Handbook Summary
The Adweek Copywriting Handbook 98%
Your first sentence must earn the second. Here's how to build copy readers can't stop reading.
by Joseph Sugarman 2006
4.14
2k+ ratings
📢 Advertising Copy🧠 Consumer Psychology✍️ Persuasive Writing📖 Reader Engagement🎯 Direct Response Marketing
Breakthrough Copywriter 2.0
by Robert C. Worstell • 2018
The Schwartz method: why market analysis beats word tricks, and how buyer awareness shapes an ad.
3.33
3
🖊️ Copywriting📬 Direct Response🧠 Consumer Psychology✍️ Headline Writing💬 Persuasion
Breakthrough Copywriter 2.0 Summary
Breakthrough Copywriter 2.0 98%
The Schwartz method: why market analysis beats word tricks, and how buyer awareness shapes an ad.
by Robert C. Worstell 2018
3.33
3 ratings
🖊️ Copywriting📬 Direct Response🧠 Consumer Psychology✍️ Headline Writing💬 Persuasion
Kick-Ass Copywriting Secrets of a Marketing Rebel
by John Carlton • 2002
Forget clever branding. The ads that sell explain why, paint a picture, and ask for the order.
4.40
144
🖋️ Copywriting📬 Direct Response🧠 Consumer Psychology🗣️ Persuasion💡 Information Products
Kick-Ass Copywriting Secrets of a Marketing Rebel Summary
Kick-Ass Copywriting Secrets of a Marketing Rebel 98%
Forget clever branding. The ads that sell explain why, paint a picture, and ask for the order.
by John Carlton 2002
4.40
144 ratings
🖋️ Copywriting📬 Direct Response🧠 Consumer Psychology🗣️ Persuasion💡 Information Products
How to Write Copy That Sells
by Ray Edwards • 2016
The copywriting framework that turns browsers into buyers, no creative genius required.
4.15
1k+
✍️ Copywriting📬 Direct-Response Marketing🧠 Marketing Psychology📧 Email Marketing🚀 Product Launches
How to Write Copy That Sells Summary
How to Write Copy That Sells 98%
The copywriting framework that turns browsers into buyers, no creative genius required.
by Ray Edwards 2016
4.15
1k+ ratings
✍️ Copywriting📬 Direct-Response Marketing🧠 Marketing Psychology📧 Email Marketing🚀 Product Launches
Copywriting Mastery
by Anthony Udo Ekanem • 2016
Why customers need to hear your message seven times, and the words that finally sell.
5.00
1
🖋️ Online Copywriting✍️ Persuasive Writing📊 Digital Marketing🧠 Marketing Psychology🗣️ Neurolinguistic Programming
Copywriting Mastery Summary
Copywriting Mastery 98%
Why customers need to hear your message seven times, and the words that finally sell.
by Anthony Udo Ekanem 2016
5.00
1 ratings
🖋️ Online Copywriting✍️ Persuasive Writing📊 Digital Marketing🧠 Marketing Psychology🗣️ Neurolinguistic Programming
Web Copy That Sells
by Maria Veloso • 2004
Most websites convert half a percent to five. The copy system that changes the math.
3.81
324
💻 Web Copywriting📬 Direct Response Copywriting🧠 Sales Psychology📈 Conversion Optimization✉️ Email Marketing
Web Copy That Sells Summary
Web Copy That Sells 98%
Most websites convert half a percent to five. The copy system that changes the math.
by Maria Veloso 2004
3.81
324 ratings
💻 Web Copywriting📬 Direct Response Copywriting🧠 Sales Psychology📈 Conversion Optimization✉️ Email Marketing
The Architecture of Persuasion
by Michael Masterson • 2009
Every sales letter follows the same hidden structure. Learn its five parts and sell anything.
4.25
166
🖋️ Copywriting📬 Direct Marketing💓 Emotional Persuasion🧠 Reader Psychology🏗️ Argument Structure
The Architecture of Persuasion Summary
The Architecture of Persuasion 98%
Every sales letter follows the same hidden structure. Learn its five parts and sell anything.
by Michael Masterson 2009
4.25
166 ratings
🖋️ Copywriting📬 Direct Marketing💓 Emotional Persuasion🧠 Reader Psychology🏗️ Argument Structure
The Halbert Copywriting Method Part III
by Bond Halbert • 2016
The editing craft: how to shear off every word that gives a reader permission to leave.
4.34
149
🧑‍💻 Copywriting📬 Direct-Response Marketing✂️ Editing Techniques👁️ Readability🎣 Psychological Triggers
The Halbert Copywriting Method Part III Summary
The Halbert Copywriting Method Part III 98%
The editing craft: how to shear off every word that gives a reader permission to leave.
by Bond Halbert 2016
4.34
149 ratings
🧑‍💻 Copywriting📬 Direct-Response Marketing✂️ Editing Techniques👁️ Readability🎣 Psychological Triggers
The Halbert Copywriting Method Part III
by Bond Halbert • 2016
Four editing passes that make buyers read every word of every ad.
4.15
27
📝 Copywriting📬 Direct Response Marketing🗣️ Persuasive Writing🪝 Attention Hooks✂️ Self-Editing
The Halbert Copywriting Method Part III Summary
The Halbert Copywriting Method Part III 98%
Four editing passes that make buyers read every word of every ad.
by Bond Halbert 2016
4.15
27 ratings
📝 Copywriting📬 Direct Response Marketing🗣️ Persuasive Writing🪝 Attention Hooks✂️ Self-Editing
Persuasive Copywriting
by Andy Maslen • 2015
Why flattery, secrets, and stories sell harder than features: a copywriter's psychological toolkit.
4.13
143
✍️ Copywriting🧠 Marketing Psychology💓 Emotional Persuasion📖 Business Storytelling🏛️ Rhetoric
Persuasive Copywriting Summary
Persuasive Copywriting 98%
Why flattery, secrets, and stories sell harder than features: a copywriter's psychological toolkit.
by Andy Maslen 2015
4.13
143 ratings
✍️ Copywriting🧠 Marketing Psychology💓 Emotional Persuasion📖 Business Storytelling🏛️ Rhetoric
How To
by Steve Harrison • 2016
Five steps from attention to action, and the headline principle that earns the first sentence.
4.20
176
✍️ Copywriting🧠 Persuasive Writing📢 Advertising📬 Direct Response📰 Headline Writing
How To Summary
How To 97%
Five steps from attention to action, and the headline principle that earns the first sentence.
by Steve Harrison 2016
4.20
176 ratings
✍️ Copywriting🧠 Persuasive Writing📢 Advertising📬 Direct Response📰 Headline Writing
How to Write a Good Advertisement
by Victor O. Schwab • 1980
Desires that open wallets, proof that seals trust, and the ask that closes the sale.
4.21
521
✍️ Copywriting📜 Classic Advertising🖋️ Headline Writing🔬 Split Testing🧠 Persuasion Psychology
How to Write a Good Advertisement Summary
How to Write a Good Advertisement 97%
Desires that open wallets, proof that seals trust, and the ask that closes the sale.
by Victor O. Schwab 1980
4.21
521 ratings
✍️ Copywriting📜 Classic Advertising🖋️ Headline Writing🔬 Split Testing🧠 Persuasion Psychology
Easy Copywriting
by Dewa Eka Prayoga • 2015
Market knowledge beats wordcraft ten to one. The Indonesian playbook for copy that sells.
4.18
172
✍️ Copywriting Fundamentals📬 Direct Response Marketing🇮🇩 Indonesian Business🧠 Persuasion Techniques📰 Headline Writing
Easy Copywriting Summary
Easy Copywriting 97%
Market knowledge beats wordcraft ten to one. The Indonesian playbook for copy that sells.
by Dewa Eka Prayoga 2015
4.18
172 ratings
✍️ Copywriting Fundamentals📬 Direct Response Marketing🇮🇩 Indonesian Business🧠 Persuasion Techniques📰 Headline Writing
The Robert Collier Letter Book
by Robert Collier • 1989
Mail-order mastery: the rules for building a letter that sells what a storefront can't.
4.11
371
✍️ Copywriting📬 Direct Mail Marketing🧠 Consumer Psychology❤️ Emotional Appeals🕰️ Classic Advertising
The Robert Collier Letter Book Summary
The Robert Collier Letter Book 97%
Mail-order mastery: the rules for building a letter that sells what a storefront can't.
by Robert Collier 1989
4.11
371 ratings
✍️ Copywriting📬 Direct Mail Marketing🧠 Consumer Psychology❤️ Emotional Appeals🕰️ Classic Advertising
Cashvertising
by Drew Eric Whitman • 2008
Most ads fail because they sell features. Your customers are already wired to buy something else.
4.35
3k+
🖋️ Advertising Copywriting🧠 Marketing Psychology📬 Direct Response Marketing💰 Sales Psychology📊 Behavioral Economics
Cashvertising Summary
Cashvertising 97%
Most ads fail because they sell features. Your customers are already wired to buy something else.
by Drew Eric Whitman 2008
4.35
3k+ ratings
🖋️ Advertising Copywriting🧠 Marketing Psychology📬 Direct Response Marketing💰 Sales Psychology📊 Behavioral Economics
How to Create Irresistible Offers
by Robert W. Bly • 2009
The overlooked lever that can lift response 10 to 900 percent: your offer, rewritten.
4.16
50
📬 Direct Marketing📋 Lead Generation✍️ Copywriting🎁 Offer Design💰 Pricing Strategy
How to Create Irresistible Offers Summary
How to Create Irresistible Offers 97%
The overlooked lever that can lift response 10 to 900 percent: your offer, rewritten.
by Robert W. Bly 2009
4.16
50 ratings
📬 Direct Marketing📋 Lead Generation✍️ Copywriting🎁 Offer Design💰 Pricing Strategy
Breakthrough Advertising
by Eugene M. Schwartz • 1966
Tap a mass desire and ad dollars multiply fifty-fold. Try to create one and break even.
4.54
1k+
✍️ Copywriting📋 Advertising Strategy📬 Direct Response🧠 Marketing Psychology🛡️ Objection Handling
Breakthrough Advertising Summary
Breakthrough Advertising 97%
Tap a mass desire and ad dollars multiply fifty-fold. Try to create one and break even.
by Eugene M. Schwartz 1966
4.54
1k+ ratings
✍️ Copywriting📋 Advertising Strategy📬 Direct Response🧠 Marketing Psychology🛡️ Objection Handling
Hypnotic Writing
by Joe Vitale • 2006
A guide to matching your reader's mental trance and leading them straight to the sale.
3.86
833
✍️ Copywriting🎯 Persuasive Writing🧠 Marketing Psychology💬 Hypnotic Language📖 Storytelling
Hypnotic Writing Summary
Hypnotic Writing 97%
A guide to matching your reader's mental trance and leading them straight to the sale.
by Joe Vitale 2006
3.86
833 ratings
✍️ Copywriting🎯 Persuasive Writing🧠 Marketing Psychology💬 Hypnotic Language📖 Storytelling
Scientific Advertising
by Claude C. Hopkins • 1923
Why the best ads are not creative gambles but salesmanship measured to the penny.
4.06
4k+
📜 Advertising Classics📬 Direct Response✍️ Copywriting🧠 Consumer Psychology🎯 Customer Acquisition
Scientific Advertising Summary
Scientific Advertising 97%
Why the best ads are not creative gambles but salesmanship measured to the penny.
by Claude C. Hopkins 1923
4.06
4k+ ratings
📜 Advertising Classics📬 Direct Response✍️ Copywriting🧠 Consumer Psychology🎯 Customer Acquisition
The Ultimate Marketing Plan
by Dan S. Kennedy • 1991
Stop shouting at strangers: the direct-response system for finding your buyers and multiplying them.
4.12
609
📬 Direct Response🏪 Small Business Marketing✍️ Copywriting🎯 Audience Targeting🧾 Social Proof
The Ultimate Marketing Plan Summary
The Ultimate Marketing Plan 97%
Stop shouting at strangers: the direct-response system for finding your buyers and multiplying them.
by Dan S. Kennedy 1991
4.12
609 ratings
📬 Direct Response🏪 Small Business Marketing✍️ Copywriting🎯 Audience Targeting🧾 Social Proof
The Irresistible Offer
by Mark Joyner • 2005
Three seconds to win a buyer. The offer design rules that make your product sell itself.
3.85
448
🎯 Marketing Strategy🧠 Sales Psychology🗣️ Persuasion Techniques💬 Marketing Messaging📦 Offer Design
The Irresistible Offer Summary
The Irresistible Offer 97%
Three seconds to win a buyer. The offer design rules that make your product sell itself.
by Mark Joyner 2005
3.85
448 ratings
🎯 Marketing Strategy🧠 Sales Psychology🗣️ Persuasion Techniques💬 Marketing Messaging📦 Offer Design
Email Persuasion
by Ian Brodie • 2013
Email's 41:1 return on investment: how to build the list, earn the trust, and convert.
3.76
258
📧 Email Marketing✍️ Copywriting🧠 Persuasion🧲 Lead Generation🛒 Sales Funnels
Email Persuasion Summary
Email Persuasion 96%
Email's 41:1 return on investment: how to build the list, earn the trust, and convert.
by Ian Brodie 2013
3.76
258 ratings
📧 Email Marketing✍️ Copywriting🧠 Persuasion🧲 Lead Generation🛒 Sales Funnels
This book will teach you how to write better
by Neville Medhora • 2013
Your reader does not care about you. Copy that sells starts there and never gets clever.
3.92
1k+
🧱 Copywriting Fundamentals💼 Business Writing🧠 Reader Psychology✍️ Headline Formulas👤 Audience Personas
This book will teach you how to write better Summary
This book will teach you how to write better 96%
Your reader does not care about you. Copy that sells starts there and never gets clever.
by Neville Medhora 2013
3.92
1k+ ratings
🧱 Copywriting Fundamentals💼 Business Writing🧠 Reader Psychology✍️ Headline Formulas👤 Audience Personas
Marketing Made Simple
by Donald Miller • 2020
Most marketing fails by being clever instead of clear. A story-based playbook for fixing yours.
4.24
3k+
🏪 Small Business Marketing💬 Brand Messaging📖 Business Storytelling🔽 Sales Funnels📧 Email Marketing
Marketing Made Simple Summary
Marketing Made Simple 96%
Most marketing fails by being clever instead of clear. A story-based playbook for fixing yours.
by Donald Miller 2020
4.24
3k+ ratings
🏪 Small Business Marketing💬 Brand Messaging📖 Business Storytelling🔽 Sales Funnels📧 Email Marketing
DotCom Secrets
by Russell Brunson • 2011
Giving away free products can triple your customers; the system that turns each one into $66.
4.23
7k+
📈 Direct Response Marketing🗂️ Sales Funnels🔧 Conversion Optimization✉️ Email Marketing🎤 Webinar Selling
DotCom Secrets Summary
DotCom Secrets 96%
Giving away free products can triple your customers; the system that turns each one into $66.
by Russell Brunson 2011
4.23
7k+ ratings
📈 Direct Response Marketing🗂️ Sales Funnels🔧 Conversion Optimization✉️ Email Marketing🎤 Webinar Selling
The New Email Revolution
by Robert W. Bly • 2018
Most business emails are deleted unread. The playbook for getting yours opened and read.
3.00
23
📧 Email Marketing💻 Digital Marketing✍️ Business Copywriting💼 Business Communication📬 Direct Response Marketing
The New Email Revolution Summary
The New Email Revolution 96%
Most business emails are deleted unread. The playbook for getting yours opened and read.
by Robert W. Bly 2018
3.00
23 ratings
📧 Email Marketing💻 Digital Marketing✍️ Business Copywriting💼 Business Communication📬 Direct Response Marketing
No B.S. Sales Success In The New Economy
by Dan S. Kennedy • 2010
Prepare for the worst, sell to emotions, and make them chase you: the no-nonsense sales system.
4.31
153
🛠️ Sales Methodology📬 Direct Response Marketing❤️ Emotional Persuasion🎯 Expert Positioning🛡️ Objection Handling
No B.S. Sales Success In The New Economy Summary
No B.S. Sales Success In The New Economy 96%
Prepare for the worst, sell to emotions, and make them chase you: the no-nonsense sales system.
by Dan S. Kennedy 2010
4.31
153 ratings
🛠️ Sales Methodology📬 Direct Response Marketing❤️ Emotional Persuasion🎯 Expert Positioning🛡️ Objection Handling
The Brain Audit
by Sean D'Souza • 2009
Seven checks a customer's brain makes before buying, and the script for passing each.
4.46
604
🧠 Marketing Psychology❓ Problem-First Messaging🚧 Customer Objections👥 Social Proof🛡️ Risk Reversal
The Brain Audit Summary
The Brain Audit 96%
Seven checks a customer's brain makes before buying, and the script for passing each.
by Sean D'Souza 2009
4.46
604 ratings
🧠 Marketing Psychology❓ Problem-First Messaging🚧 Customer Objections👥 Social Proof🛡️ Risk Reversal
Buy Now
by Rick Cesari • 2011
Solve a customer's problem on screen, close the sale, track every dollar. Direct response playbook.
4.00
25
🎯 Direct Marketing📺 Advertising Strategy🧠 Consumer Psychology✍️ Copywriting🏗️ Brand Building
Buy Now Summary
Buy Now 96%
Solve a customer's problem on screen, close the sale, track every dollar. Direct response playbook.
by Rick Cesari 2011
4.00
25 ratings
🎯 Direct Marketing📺 Advertising Strategy🧠 Consumer Psychology✍️ Copywriting🏗️ Brand Building
My Life in Advertising and Scientific Advertising
by Claude C. Hopkins • 1923
Before creativity ruled, advertising was a science. The man who proved it gives his rules.
4.23
1k+
📢 Advertising Strategy✍️ Copywriting📬 Direct Response Marketing🧠 Consumer Psychology📏 Testing And Measurement
My Life in Advertising and Scientific Advertising Summary
My Life in Advertising and Scientific Advertising 96%
Before creativity ruled, advertising was a science. The man who proved it gives his rules.
by Claude C. Hopkins 1923
4.23
1k+ ratings
📢 Advertising Strategy✍️ Copywriting📬 Direct Response Marketing🧠 Consumer Psychology📏 Testing And Measurement
No B.S. Direct Marketing
by Dan S. Kennedy • 2006
Spend a dollar, get two back: the direct-response rules for marketing that pays for itself.
4.1
740
🎯 Direct Response Marketing✍️ Copywriting🏪 Small Business Marketing📊 Marketing Accountability📬 Mail Order Advertising
No B.S. Direct Marketing Summary
No B.S. Direct Marketing 96%
Spend a dollar, get two back: the direct-response rules for marketing that pays for itself.
by Dan S. Kennedy 2006
4.1
740 ratings
🎯 Direct Response Marketing✍️ Copywriting🏪 Small Business Marketing📊 Marketing Accountability📬 Mail Order Advertising
No B.S. Guide to Powerful Presentations
by Dan S. Kennedy • 2017
One presentation that sells in person, online, and on autopilot: the direct-response formula.
3.47
75
🎯 Sales Presentations📬 Direct Response Marketing💻 Webinar Marketing💰 Offer Crafting🧠 Audience Psychology
No B.S. Guide to Powerful Presentations Summary
No B.S. Guide to Powerful Presentations 96%
One presentation that sells in person, online, and on autopilot: the direct-response formula.
by Dan S. Kennedy 2017
3.47
75 ratings
🎯 Sales Presentations📬 Direct Response Marketing💻 Webinar Marketing💰 Offer Crafting🧠 Audience Psychology
Sticky Branding
by Jeremy Miller • 2015
Email averages $44 for every dollar. The nurture sequence that turns strangers into customers.
3.93
176
📧 Email Marketing💻 Digital Marketing🎯 Lead Generation🚀 Sales Funnels🤖 Marketing Automation
Sticky Branding Summary
Sticky Branding 95%
Email averages $44 for every dollar. The nurture sequence that turns strangers into customers.
by Jeremy Miller 2015
3.93
176 ratings
📧 Email Marketing💻 Digital Marketing🎯 Lead Generation🚀 Sales Funnels🤖 Marketing Automation
The Copywriter's Guide To Getting Paid
by Roy Furr • 2015
How to land a copywriting client tomorrow: one low-risk offer, then a career built on royalties.
3.67
3
✍️ Freelance Copywriting📬 Direct Response🤝 Client Acquisition💰 Value-Based Pricing📧 Cold Outreach
The Copywriter's Guide To Getting Paid Summary
The Copywriter's Guide To Getting Paid 95%
How to land a copywriting client tomorrow: one low-risk offer, then a career built on royalties.
by Roy Furr 2015
3.67
3 ratings
✍️ Freelance Copywriting📬 Direct Response🤝 Client Acquisition💰 Value-Based Pricing📧 Cold Outreach
Overdeliver
by Brian Kurtz • 2019
Your list is worth more than your copy. A direct response veteran shows how to profit.
4.16
223
🎯 Direct Marketing✍️ Copywriting💰 Customer Lifetime Value📋 List Building📡 Multichannel Marketing
Overdeliver Summary
Overdeliver 95%
Your list is worth more than your copy. A direct response veteran shows how to profit.
by Brian Kurtz 2019
4.16
223 ratings
🎯 Direct Marketing✍️ Copywriting💰 Customer Lifetime Value📋 List Building📡 Multichannel Marketing
Email Marketing Demystified
by Matthew Paulson • 2015
The $43-to-$1 channel: a system for building a list that sells on demand.
3.96
163
📧 Email Marketing💻 Digital Marketing✍️ Copywriting👥 Audience Building🤖 Marketing Automation
Email Marketing Demystified Summary
Email Marketing Demystified 95%
The $43-to-$1 channel: a system for building a list that sells on demand.
by Matthew Paulson 2015
3.96
163 ratings
📧 Email Marketing💻 Digital Marketing✍️ Copywriting👥 Audience Building🤖 Marketing Automation
300 Email Marketing Tips
by Meera Kothand • 2019
300 tips to attract subscribers, automate sales, and craft subject lines that actually get opened.
4.06
323
📧 Email Marketing📋 List Building🌀 Sales Funnels✉️ Email Copywriting🤖 Marketing Automation
300 Email Marketing Tips Summary
300 Email Marketing Tips 95%
300 tips to attract subscribers, automate sales, and craft subject lines that actually get opened.
by Meera Kothand 2019
4.06
323 ratings
📧 Email Marketing📋 List Building🌀 Sales Funnels✉️ Email Copywriting🤖 Marketing Automation
Seducing Strangers
by Josh Weltman • 2015
Advertising's real job isn't selling. It's making people happy. A Mad Man shows you how.
3.84
317
🎯 Advertising Strategy🧠 Consumer Psychology✍️ Copywriting🏗️ Brand Building💎 Authentic Marketing
Seducing Strangers Summary
Seducing Strangers 95%
Advertising's real job isn't selling. It's making people happy. A Mad Man shows you how.
by Josh Weltman 2015
3.84
317 ratings
🎯 Advertising Strategy🧠 Consumer Psychology✍️ Copywriting🏗️ Brand Building💎 Authentic Marketing
The Storytelling Edge
by Shane Snow • 2018
Oxytocin is the reason stories sell. The craft and system for using it deliberately.
3.42
346
🎯 Strategic Storytelling📣 Content Marketing🧠 Neuromarketing👥 Audience Building🗺️ Content Strategy
The Storytelling Edge Summary
The Storytelling Edge 95%
Oxytocin is the reason stories sell. The craft and system for using it deliberately.
by Shane Snow 2018
3.42
346 ratings
🎯 Strategic Storytelling📣 Content Marketing🧠 Neuromarketing👥 Audience Building🗺️ Content Strategy
Convert!
by Ben Hunt • 2011
Stop designing for yourself. A system for building websites that answer what visitors actually need.
3.91
128
🎯 Conversion Optimization🧠 Buyer Psychology🗺️ Buyer Journey📝 Content Strategy🔍 Seo Writing
Convert! Summary
Convert! 95%
Stop designing for yourself. A system for building websites that answer what visitors actually need.
by Ben Hunt 2011
3.91
128 ratings
🎯 Conversion Optimization🧠 Buyer Psychology🗺️ Buyer Journey📝 Content Strategy🔍 Seo Writing
Make 'Em Laugh & Take Their Money
by Dan S. Kennedy • 2010
Not funny? A marketing pro's playbook for using humor to persuade, sell, and win audiences anyway.
3.97
64
😂 Humor In Business🖊️ Copywriting🎤 Public Speaking🧠 Sales Psychology📬 Direct Response Marketing
Make 'Em Laugh & Take Their Money Summary
Make 'Em Laugh & Take Their Money 95%
Not funny? A marketing pro's playbook for using humor to persuade, sell, and win audiences anyway.
by Dan S. Kennedy 2010
3.97
64 ratings
😂 Humor In Business🖊️ Copywriting🎤 Public Speaking🧠 Sales Psychology📬 Direct Response Marketing
Copywriting
by Mark Shaw • 2009
Your reader is scanning, not reading. The copywriter's craft for making every word count.
4.04
451
✏️ Commercial Writing📋 Copywriting Fundamentals🎙️ Brand Voice💬 Persuasive Writing💻 Digital Content
Copywriting Summary
Copywriting 95%
Your reader is scanning, not reading. The copywriter's craft for making every word count.
by Mark Shaw 2009
4.04
451 ratings
✏️ Commercial Writing📋 Copywriting Fundamentals🎙️ Brand Voice💬 Persuasive Writing💻 Digital Content
Advertising and Psychology
by Leslie Ernest Gill • 2013
Why readers remember your ad, buy your product, or scroll past: psychology every copywriter needs.
3.50
2
🧠 Advertising Psychology🛒 Consumer Behavior✍️ Copywriting👁️ Attention Capture🔄 Habit Formation
Advertising and Psychology Summary
Advertising and Psychology 95%
Why readers remember your ad, buy your product, or scroll past: psychology every copywriter needs.
by Leslie Ernest Gill 2013
3.50
2 ratings
🧠 Advertising Psychology🛒 Consumer Behavior✍️ Copywriting👁️ Attention Capture🔄 Habit Formation
Using Behavioral Science in Marketing
by Nancy Harhut • 2022
Seventeen cognitive biases that make customers click and buy, and the words to trigger each.
4.38
177
🧠 Marketing Psychology📉 Behavioral Economics🛒 Consumer Behavior🔍 Cognitive Biases✍️ Copywriting
Using Behavioral Science in Marketing Summary
Using Behavioral Science in Marketing 95%
Seventeen cognitive biases that make customers click and buy, and the words to trigger each.
by Nancy Harhut 2022
4.38
177 ratings
🧠 Marketing Psychology📉 Behavioral Economics🛒 Consumer Behavior🔍 Cognitive Biases✍️ Copywriting
Made to Stick
by Chip Heath • 2007
The gap between a forgotten memo and an urban legend is six teachable traits.
3.98
101k+
🏢 Business Communication💡 Idea Transmission✂️ Message Design📖 Storytelling In Business🧠 Cognitive Biases
Made to Stick Summary
Made to Stick 95%
The gap between a forgotten memo and an urban legend is six teachable traits.
by Chip Heath 2007
3.98
101k+ ratings
🏢 Business Communication💡 Idea Transmission✂️ Message Design📖 Storytelling In Business🧠 Cognitive Biases
No B.S. Marketing to the Affluent
by Dan S. Kennedy • 2008
Target the affluent, charge more, ditch the rest: the direct-response guide to premium positioning.
4.11
425
💎 Luxury Marketing✉️ Direct Response Marketing💰 Premium Pricing🎯 Authority Positioning👑 Status Consumption
No B.S. Marketing to the Affluent Summary
No B.S. Marketing to the Affluent 95%
Target the affluent, charge more, ditch the rest: the direct-response guide to premium positioning.
by Dan S. Kennedy 2008
4.11
425 ratings
💎 Luxury Marketing✉️ Direct Response Marketing💰 Premium Pricing🎯 Authority Positioning👑 Status Consumption
Neuromarketing
by Patrick Renvoisé • 2005
The reptile brain decides. Your pitch aims at the wrong one. Aim lower and sell.
3.90
787
🧠 Sales Psychology🧪 Neuromarketing🛒 Consumer Behavior🎯 Persuasion Techniques👁️ Visual Persuasion
Neuromarketing Summary
Neuromarketing 95%
The reptile brain decides. Your pitch aims at the wrong one. Aim lower and sell.
by Patrick Renvoisé 2005
3.90
787 ratings
🧠 Sales Psychology🧪 Neuromarketing🛒 Consumer Behavior🎯 Persuasion Techniques👁️ Visual Persuasion
Sell with a Story
by Paul Smith • 2016
Data alone won't close a deal. The story structures, emotional frames, and delivery rules that will.
3.97
461
📖 Sales Storytelling❤️ Emotional Selling🧠 Narrative Persuasion🤝 Client Acquisition🏗️ Story Structure
Sell with a Story Summary
Sell with a Story 95%
Data alone won't close a deal. The story structures, emotional frames, and delivery rules that will.
by Paul Smith 2016
3.97
461 ratings
📖 Sales Storytelling❤️ Emotional Selling🧠 Narrative Persuasion🤝 Client Acquisition🏗️ Story Structure
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