30 Books like For the Culture

Branding that Means Business

by Matt Johnson • 2022

The psychology that turns brands into identities and the strategy for building one.

4.04

🎯 Brand Strategy 🧠 Consumer Behavior 🏷️ Brand Identity 🌍 Cultural Branding 🧪 Behavioral Economics

Branding that Means Business 98%

The psychology that turns brands into identities and the strategy for building one.

by Matt Johnson 2022

4.04

76 ratings

🎯 Brand Strategy 🧠 Consumer Behavior 🏷️ Brand Identity 🌍 Cultural Branding 🧪 Behavioral Economics

The Culting of Brands

by Douglas Atkin • 2005

Devoted brand tribes mirror actual cults: same belonging rituals, shared language, and clear enemies

3.76

275

🏘️ Brand Communities 🧠 Cult Psychology 🛒 Consumer Behavior 💙 Brand Loyalty 🎯 Brand Strategy

The Culting of Brands 96%

Devoted brand tribes mirror actual cults: same belonging rituals, shared language, and clear enemies

by Douglas Atkin 2005

3.76

275 ratings

🏘️ Brand Communities 🧠 Cult Psychology 🛒 Consumer Behavior 💙 Brand Loyalty 🎯 Brand Strategy

Unthinking

by Harry Beckwith • 2011

What really makes consumers buy: the invisible forces no focus group will ever reveal.

3.46

355

🧠 Consumer Psychology 📊 Behavioral Economics 🏗️ Brand Building 📖 Brand Storytelling 👁️ Attention Economy

Unthinking 96%

What really makes consumers buy: the invisible forces no focus group will ever reveal.

by Harry Beckwith 2011

3.46

355 ratings

🧠 Consumer Psychology 📊 Behavioral Economics 🏗️ Brand Building 📖 Brand Storytelling 👁️ Attention Economy

Small Data

by Martin Lindstrom • 2016

Why a boy's scuffed skate shoes revealed what mountains of consumer data missed.

3.78

3k+

🧠 Consumer Psychology 👀 Ethnographic Observation 📖 Brand Storytelling 💖 Emotional Branding 🌍 Cultural Imbalances

Small Data 96%

Why a boy's scuffed skate shoes revealed what mountains of consumer data missed.

by Martin Lindstrom 2016

3.78

3k+ ratings

🧠 Consumer Psychology 👀 Ethnographic Observation 📖 Brand Storytelling 💖 Emotional Branding 🌍 Cultural Imbalances

Chief Culture Officer

by Grant McCracken • 2009

Your competitors treat culture like weather. One C-suite role can read it first.

3.76

254

🏢 Business Anthropology 🗺️ Cultural Strategy 📈 Trend Forecasting 🔍 Ethnographic Research 📶 Status Signaling

Chief Culture Officer 96%

Your competitors treat culture like weather. One C-suite role can read it first.

by Grant McCracken 2009

3.76

254 ratings

🏢 Business Anthropology 🗺️ Cultural Strategy 📈 Trend Forecasting 🔍 Ethnographic Research 📶 Status Signaling

The Culture Code

by Clotaire Rapaille • 2006

Every culture boils health, money, love down to a single unconscious word. Here are America's.

3.94

4k+

🧠 Consumer Psychology 🌍 Cross-Cultural Marketing 🔍 Unconscious Biases 🇺🇸 American Identity 📊 Brand Strategy

The Culture Code 96%

Every culture boils health, money, love down to a single unconscious word. Here are America's.

by Clotaire Rapaille 2006

3.94

4k+ ratings

🧠 Consumer Psychology 🌍 Cross-Cultural Marketing 🔍 Unconscious Biases 🇺🇸 American Identity 📊 Brand Strategy

Clicks, Bricks & Brands

by Martin Lindstrom • 2001

Earning the loyalty of a $300 billion generation that decides what the whole family buys.

4.15

🧒 Youth Marketing 🏢 Brand Management 👃 Sensory Marketing 💬 Peer Influence 🌐 Virtual Economies

Clicks, Bricks & Brands 96%

Earning the loyalty of a $300 billion generation that decides what the whole family buys.

by Martin Lindstrom 2001

4.15

20 ratings

🧒 Youth Marketing 🏢 Brand Management 👃 Sensory Marketing 💬 Peer Influence 🌐 Virtual Economies

The Hero and the Outlaw

by Margaret Mark • 2001

The deepest brands play a role your customer already knows; here is the full cast.

4.13

947

🏛️ Brand Identity ❤️ Emotional Branding 📖 Brand Storytelling 🧠 Jungian Psychology 🏢 Corporate Culture

The Hero and the Outlaw 96%

The deepest brands play a role your customer already knows; here is the full cast.

by Margaret Mark 2001

4.13

947 ratings

🏛️ Brand Identity ❤️ Emotional Branding 📖 Brand Storytelling 🧠 Jungian Psychology 🏢 Corporate Culture

How Brands Become Icons

by Douglas B. Holt • 2004

Brands become icons by telling myths that resolve cultural tensions.

3.84

392

🧱 Brand Strategy 🌍 Cultural Strategy 📖 Brand Mythology ⚖️ Cultural Tensions 🎭 Consumer Identity

How Brands Become Icons 96%

Brands become icons by telling myths that resolve cultural tensions.

by Douglas B. Holt 2004

3.84

392 ratings

🧱 Brand Strategy 🌍 Cultural Strategy 📖 Brand Mythology ⚖️ Cultural Tensions 🎭 Consumer Identity

How To Start A Cult

by Jody Raynsford • 2021

Forget brand loyalty. Build a following so devoted your customers do the recruiting for you.

3.89

🏘️ Brand Communities 🏕️ Tribal Marketing 📍 Brand Positioning 🧱 Community Building 💛 Customer Loyalty

How To Start A Cult 96%

Forget brand loyalty. Build a following so devoted your customers do the recruiting for you.

by Jody Raynsford 2021

3.89

88 ratings

🏘️ Brand Communities 🏕️ Tribal Marketing 📍 Brand Positioning 🧱 Community Building 💛 Customer Loyalty

Decoding the New Consumer Mind

by Kit Yarrow • 2014

The consumer brain after digital: distracted, mistrustful, novelty-obsessed. How to win sales now.

3.76

325

🧠 Consumer Psychology 📱 Digital Marketing ❤️ Emotional Branding ⏱️ Attention Economics 📊 Behavioral Economics

Decoding the New Consumer Mind 95%

The consumer brain after digital: distracted, mistrustful, novelty-obsessed. How to win sales now.

by Kit Yarrow 2014

3.76

325 ratings

🧠 Consumer Psychology 📱 Digital Marketing ❤️ Emotional Branding ⏱️ Attention Economics 📊 Behavioral Economics

How Customers Think

by Gerald Zaltman • 2003

Ninety-five percent of buying is unconscious. Your surveys only interview the other five.

4.00

443

🧠 Consumer Psychology 📊 Market Research 🧪 Neuromarketing 🏃 Embodied Cognition 📖 Brand Storytelling

How Customers Think 95%

Ninety-five percent of buying is unconscious. Your surveys only interview the other five.

by Gerald Zaltman 2003

4.00

443 ratings

🧠 Consumer Psychology 📊 Market Research 🧪 Neuromarketing 🏃 Embodied Cognition 📖 Brand Storytelling

Romancing the Brand

by Tim Halloran • 2013

Brands are partners, not products. Principles for building devotion that outlasts any campaign.

3.76

101

🏗️ Brand Strategy 🧠 Consumer Psychology 💕 Emotional Branding 📖 Brand Storytelling 🗣️ Word Of Mouth

Romancing the Brand 95%

Brands are partners, not products. Principles for building devotion that outlasts any campaign.

by Tim Halloran 2013

3.76

101 ratings

🏗️ Brand Strategy 🧠 Consumer Psychology 💕 Emotional Branding 📖 Brand Storytelling 🗣️ Word Of Mouth

Marketing to Gen Z

by Jeff Fromm • 2018

The next consumer majority trusts peers over ads, speaks visually, and buys based on values.

3.78

121

🧬 Generational Marketing 🧠 Consumer Behavior 📱 Digital Marketing 🎯 Brand Purpose 📲 Social Media Strategy

Marketing to Gen Z 95%

The next consumer majority trusts peers over ads, speaks visually, and buys based on values.

by Jeff Fromm 2018

3.78

121 ratings

🧬 Generational Marketing 🧠 Consumer Behavior 📱 Digital Marketing 🎯 Brand Purpose 📲 Social Media Strategy

Fascinate

by Sally Hogshead • 2016

Your brand already has seven fascination triggers. Learn to use them before the goldfish wins.

3.89

712

📈 Brand Strategy 🧠 Marketing Psychology ⏳ Attention Economics 🎭 Archetype Frameworks ❤️ Emotional Branding

Fascinate 95%

Your brand already has seven fascination triggers. Learn to use them before the goldfish wins.

by Sally Hogshead 2016

3.89

712 ratings

📈 Brand Strategy 🧠 Marketing Psychology ⏳ Attention Economics 🎭 Archetype Frameworks ❤️ Emotional Branding

The Hidden Psychology of Social Networks

by Joe Federer • 2020

The psychology that turns a scroll into a share: why network structure matters more than content.

4.00

🏷️ Social Media Marketing 🎯 Brand Strategy 💻 Digital Marketing 🧬 Meme Theory 🧠 Evolutionary Psychology

The Hidden Psychology of Social Networks Summary

The Hidden Psychology of Social Networks 95%

The psychology that turns a scroll into a share: why network structure matters more than content.

by Joe Federer 2020

4.00

85 ratings

🏷️ Social Media Marketing 🎯 Brand Strategy 💻 Digital Marketing 🧬 Meme Theory 🧠 Evolutionary Psychology

This Is Marketing

by Seth Godin • 2018

Mass appeal is a trap. Pick the smallest audience you can truly change, and earn their attention.

3.92

18k+

🤝 Ethical Marketing 🎯 Niche Audience 📖 Brand Storytelling 🗣️ Word Of Mouth 👑 Status Dynamics

This Is Marketing 95%

Mass appeal is a trap. Pick the smallest audience you can truly change, and earn their attention.

by Seth Godin 2018

3.92

18k+ ratings

🤝 Ethical Marketing 🎯 Niche Audience 📖 Brand Storytelling 🗣️ Word Of Mouth 👑 Status Dynamics

Social Media Marketing

by Emi E Moriuchi • 2016

Consumers now run your marketing. A cross-cultural guide for leveraging what they create.

4.5

📱 Social Media Marketing 📝 Content Marketing 👥 User-Generated Content 🤝 Consumer Trust 🗣️ Word-Of-Mouth Marketing

Social Media Marketing 95%

Consumers now run your marketing. A cross-cultural guide for leveraging what they create.

by Emi E Moriuchi 2016

4.5

2 ratings

📱 Social Media Marketing 📝 Content Marketing 👥 User-Generated Content 🤝 Consumer Trust 🗣️ Word-Of-Mouth Marketing

Brain Surfing

by Heather Lefevre • 2015

Marketing's top minds agree: empathy, agility, and culture beat data and planning every time.

4.16

233

🎯 Marketing Strategy 🏗️ Brand Building 🔍 Consumer Insights ⚡ Agile Strategy 🌍 Cultural Intelligence

Brain Surfing 95%

Marketing's top minds agree: empathy, agility, and culture beat data and planning every time.

by Heather Lefevre 2015

4.16

233 ratings

🎯 Marketing Strategy 🏗️ Brand Building 🔍 Consumer Insights ⚡ Agile Strategy 🌍 Cultural Intelligence

Ogilvy on Advertising in the Digital Age

by Miles Young • 2019

Digital is a channel, not a discipline. The advertising laws that built Ogilvy still apply.

3.59

268

📱 Digital Marketing 📊 Advertising Strategy 🏗️ Brand Building 💡 Meaning Creation 🧠 Consumer Psychology

Ogilvy on Advertising in the Digital Age Summary

Ogilvy on Advertising in the Digital Age 95%

Digital is a channel, not a discipline. The advertising laws that built Ogilvy still apply.

by Miles Young 2019

3.59

268 ratings

📱 Digital Marketing 📊 Advertising Strategy 🏗️ Brand Building 💡 Meaning Creation 🧠 Consumer Psychology

Obsessed

by Emily Heyward • 2020

The brands people obsess over made one decision early: brand isn't paint, it's the foundation.

3.96

976

🧭 Brand Strategy 🧠 Consumer Psychology 🎨 Brand Identity 👥 Community Building 💝 Emotional Branding

Obsessed 95%

The brands people obsess over made one decision early: brand isn't paint, it's the foundation.

by Emily Heyward 2020

3.96

976 ratings

🧭 Brand Strategy 🧠 Consumer Psychology 🎨 Brand Identity 👥 Community Building 💝 Emotional Branding

Branding Between the Ears

by Sandeep Dayal • 2021

Ninety-five percent of choice is subconscious: how to build a brand the brain can't resist.

3.89

🧠 Brand Strategy 🧪 Consumer Psychology 🔬 Neuromarketing 🎯 Cognitive Biases 📈 Behavioral Economics

Branding Between the Ears 95%

Ninety-five percent of choice is subconscious: how to build a brand the brain can't resist.

by Sandeep Dayal 2021

3.89

38 ratings

🧠 Brand Strategy 🧪 Consumer Psychology 🔬 Neuromarketing 🎯 Cognitive Biases 📈 Behavioral Economics

How not to Plan

by APG Ltd • 2018

Most marketing rules are wrong: 66 evidence-backed ways to stop sabotaging your own growth.

4.43

405

🎯 Marketing Strategy 🏗️ Brand Building 🧠 Consumer Psychology 📈 Behavioral Economics ✨ Brand Distinctiveness

How not to Plan 95%

Most marketing rules are wrong: 66 evidence-backed ways to stop sabotaging your own growth.

by APG Ltd 2018

4.43

405 ratings

🎯 Marketing Strategy 🏗️ Brand Building 🧠 Consumer Psychology 📈 Behavioral Economics ✨ Brand Distinctiveness

Fascinate

by Sally Hogshead • 2010

Forget logic; seven hardwired instincts capture attention. Most messages hit the wrong ones.

3.78

3k+

🧠 Consumer Psychology 🏷️ Brand Identity 🧲 Neuromarketing 🗣️ Persuasion 👀 Attention Economy

Fascinate 95%

Forget logic; seven hardwired instincts capture attention. Most messages hit the wrong ones.

by Sally Hogshead 2010

3.78

3k+ ratings

🧠 Consumer Psychology 🏷️ Brand Identity 🧲 Neuromarketing 🗣️ Persuasion 👀 Attention Economy

Brandwashed

by Martin Lindstrom • 2011

From before you were born, marketers have been shaping what you buy. The playbook, exposed.

3.81

4k+

🧠 Consumer Psychology 📊 Marketing Tactics 💡 Behavioral Economics 🎯 Persuasion Techniques 👥 Social Influence

Brandwashed 94%

From before you were born, marketers have been shaping what you buy. The playbook, exposed.

by Martin Lindstrom 2011

3.81

4k+ ratings

🧠 Consumer Psychology 📊 Marketing Tactics 💡 Behavioral Economics 🎯 Persuasion Techniques 👥 Social Influence

33 Million People in the Room

by Juliette Powell • 2008

Turn your social network into a distribution channel, a talent pool, and a growth engine.

3.36

109

📱 Social Media Marketing 🔄 Digital Transformation 💎 Brand Authenticity 👥 Community Building 🦠 Viral Marketing

33 Million People in the Room 94%

Turn your social network into a distribution channel, a talent pool, and a growth engine.

by Juliette Powell 2008

3.36

109 ratings

📱 Social Media Marketing 🔄 Digital Transformation 💎 Brand Authenticity 👥 Community Building 🦠 Viral Marketing

Authenticity

by James H. Gilmore • 2007

Everything sold is manufactured, including authenticity. The winners manage the perception of real.

3.69

222

🎟️ Experience Economy 👁️ Brand Perception 🎭 Perceived Authenticity 🧠 Consumer Psychology 🏛️ Business Philosophy

Authenticity 94%

Everything sold is manufactured, including authenticity. The winners manage the perception of real.

by James H. Gilmore 2007

3.69

222 ratings

🎟️ Experience Economy 👁️ Brand Perception 🎭 Perceived Authenticity 🧠 Consumer Psychology 🏛️ Business Philosophy

YouthNation

by Matt Britton • 2015

Eighty million young Americans dismantled marketing, work, and ownership. Most brands never noticed.

4.06

🧒 Youth Marketing 💻 Digital Marketing 🔄 Sharing Economy 🎪 Experience Economy 📣 Influencer Marketing

YouthNation 94%

Eighty million young Americans dismantled marketing, work, and ownership. Most brands never noticed.

by Matt Britton 2015

4.06

18 ratings

🧒 Youth Marketing 💻 Digital Marketing 🔄 Sharing Economy 🎪 Experience Economy 📣 Influencer Marketing

Marketing Rebellion

by Mark W. Schaefer • 2019

Your customers now control your marketing. Only the truly human companies survive.

4.20

479

🗳️ Consumer Empowerment 🗣️ Word Of Mouth ❤️ Brand Loyalty 👥 Community Building 🤝 Human-Centric Marketing

Marketing Rebellion 94%

Your customers now control your marketing. Only the truly human companies survive.

by Mark W. Schaefer 2019

4.20

479 ratings

🗳️ Consumer Empowerment 🗣️ Word Of Mouth ❤️ Brand Loyalty 👥 Community Building 🤝 Human-Centric Marketing

Paid Attention

by Faris Yakob • 2015

Brands used to buy attention. Now they must earn it with myth, emotion, and ideas people share.

3.86

224

📢 Advertising Strategy 🏗️ Brand Building ⏳ Attention Economics 🧠 Behavioral Economics 🛒 Consumer Psychology

Paid Attention 94%

Brands used to buy attention. Now they must earn it with myth, emotion, and ideas people share.

by Faris Yakob 2015

3.86

224 ratings

📢 Advertising Strategy 🏗️ Brand Building ⏳ Attention Economics 🧠 Behavioral Economics 🛒 Consumer Psychology

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