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Books like Experiential Marketing

The Experience Economy
by James H. Gilmore • 1999
Goods became services. Now services are becoming experiences. The next step: transformations.
3.80
3k+
🎨 Experience Design💬 Customer Experience🎯 Experiential Marketing⚙️ Mass Customization👁️ Sensory Design
The Experience Economy Summary
The Experience Economy 97%
Goods became services. Now services are becoming experiences. The next step: transformations.
by James H. Gilmore 1999
3.80
3k+ ratings
🎨 Experience Design💬 Customer Experience🎯 Experiential Marketing⚙️ Mass Customization👁️ Sensory Design
Notes from a Friend
by Anthony Robbins • 1995
You are punishing loyal customers for the crimes of the 1 percent. A five-step reset.
3.97
2k+
🎯 Customer Experience🧩 Service Design🏷️ Brand Strategy💡 Experience Innovation🛠️ Complaint Recovery
Notes from a Friend Summary
Notes from a Friend 97%
You are punishing loyal customers for the crimes of the 1 percent. A five-step reset.
by Anthony Robbins 1995
3.97
2k+ ratings
🎯 Customer Experience🧩 Service Design🏷️ Brand Strategy💡 Experience Innovation🛠️ Complaint Recovery
Designing Experiences
by J Robert Rossman • 2019
Turn any interaction into a journey: a design system from first anticipation to final memory.
3.97
159
🎨 Experience Design💡 Design Thinking🗺️ Journey Mapping📖 Narrative Design🤝 Co-Creation
Designing Experiences Summary
Designing Experiences 97%
Turn any interaction into a journey: a design system from first anticipation to final memory.
by J Robert Rossman 2019
3.97
159 ratings
🎨 Experience Design💡 Design Thinking🗺️ Journey Mapping📖 Narrative Design🤝 Co-Creation
What Customers Crave
by Nicholas J. Webb • 2016
Good customer service is killing your business. The design-driven method that replaces it.
3.69
289
🧩 Customer Experience Design🗺️ Customer Journey Mapping🧈 Frictionless Service❤️ Emotional Relevance🤝 Co-Creation
What Customers Crave Summary
What Customers Crave 96%
Good customer service is killing your business. The design-driven method that replaces it.
by Nicholas J. Webb 2016
3.69
289 ratings
🧩 Customer Experience Design🗺️ Customer Journey Mapping🧈 Frictionless Service❤️ Emotional Relevance🤝 Co-Creation
The Brand Flip
by Marty Neumeier • 2015
The internet handed customers the controls. Most companies still haven't noticed who's driving.
4.30
673
🎯 Brand Strategy✨ Customer Experience🎨 Design Thinking🧠 Consumer Psychology👥 Community Building
The Brand Flip Summary
The Brand Flip 96%
The internet handed customers the controls. Most companies still haven't noticed who's driving.
by Marty Neumeier 2015
4.30
673 ratings
🎯 Brand Strategy✨ Customer Experience🎨 Design Thinking🧠 Consumer Psychology👥 Community Building
Creating Superfans
by Brittany Hodak • 2023
You can't buy devotion, only earn it: a system for turning indifference into lifelong advocacy.
4.37
260
🛎️ Customer Experience💎 Customer Loyalty✨ Experience Design🔧 Service Recovery🎁 Surprise And Delight
Creating Superfans Summary
Creating Superfans 95%
You can't buy devotion, only earn it: a system for turning indifference into lifelong advocacy.
by Brittany Hodak 2023
4.37
260 ratings
🛎️ Customer Experience💎 Customer Loyalty✨ Experience Design🔧 Service Recovery🎁 Surprise And Delight
Authenticity
by James H. Gilmore • 2007
Everything sold is manufactured, including authenticity. The winners manage the perception of real.
3.69
222
🎟️ Experience Economy👁️ Brand Perception🎭 Perceived Authenticity🧠 Consumer Psychology🏛️ Business Philosophy
Authenticity Summary
Authenticity 95%
Everything sold is manufactured, including authenticity. The winners manage the perception of real.
by James H. Gilmore 2007
3.69
222 ratings
🎟️ Experience Economy👁️ Brand Perception🎭 Perceived Authenticity🧠 Consumer Psychology🏛️ Business Philosophy
Outside In
by Harley Manning • 2012
Customer experience is the moat competitors can't copy. A complete blueprint for engineering yours.
3.93
835
🛎️ Customer Experience🎨 Service Design🗺️ Journey Mapping🧭 Customer-Centric Culture💪 Employee Empowerment
Outside In Summary
Outside In 95%
Customer experience is the moat competitors can't copy. A complete blueprint for engineering yours.
by Harley Manning 2012
3.93
835 ratings
🛎️ Customer Experience🎨 Service Design🗺️ Journey Mapping🧭 Customer-Centric Culture💪 Employee Empowerment
Aesthetic Intelligence
by Pauline Brown • 2019
The five senses make the brand. A former LVMH leader on how to sharpen yours.
3.69
761
🖐️ Sensory Branding💎 Luxury Industry🏷️ Brand Identity🛋️ Customer Experience💖 Emotional Branding
Aesthetic Intelligence Summary
Aesthetic Intelligence 95%
The five senses make the brand. A former LVMH leader on how to sharpen yours.
by Pauline Brown 2019
3.69
761 ratings
🖐️ Sensory Branding💎 Luxury Industry🏷️ Brand Identity🛋️ Customer Experience💖 Emotional Branding
Quantum Marketing
by Raja Rajamannar • 2021
The marketing playbook died. A CMO's replacement runs on AI, brain science, and sensory design.
3.70
372
📊 Marketing Strategy💻 Digital Transformation🧠 Behavioral Economics🧬 Neuromarketing🏗️ Brand Building
Quantum Marketing Summary
Quantum Marketing 95%
The marketing playbook died. A CMO's replacement runs on AI, brain science, and sensory design.
by Raja Rajamannar 2021
3.70
372 ratings
📊 Marketing Strategy💻 Digital Transformation🧠 Behavioral Economics🧬 Neuromarketing🏗️ Brand Building
Brand Now
by Nick Westergaard • 2018
Brands are DNA, not pyramids. Here is how to re-sequence yours.
3.99
138
🎯 Brand Strategy📖 Storytelling🤝 Customer Experience😂 Corporate Humor🏘️ Community Building
Brand Now Summary
Brand Now 95%
Brands are DNA, not pyramids. Here is how to re-sequence yours.
by Nick Westergaard 2018
3.99
138 ratings
🎯 Brand Strategy📖 Storytelling🤝 Customer Experience😂 Corporate Humor🏘️ Community Building
Meaningful
by Bernadette Jiwa • 2015
Why solving the problems people have stopped noticing builds brands they never stop loving.
3.71
939
🎨 Design Thinking💛 Customer Empathy🎯 Product-Market Fit🤝 Brand Affinity💫 Emotional Design
Meaningful Summary
Meaningful 95%
Why solving the problems people have stopped noticing builds brands they never stop loving.
by Bernadette Jiwa 2015
3.71
939 ratings
🎨 Design Thinking💛 Customer Empathy🎯 Product-Market Fit🤝 Brand Affinity💫 Emotional Design
The Event Planning Toolkit
by Linda Joyce Jones • 2020
Events run on project management, not magic. The practical toolkit for smooth execution.
4.33
12
🗓️ Event Planning🗂️ Project Management🏨 Hospitality Industry🎨 Experiential Design👥 Team Coordination
The Event Planning Toolkit Summary
The Event Planning Toolkit 95%
Events run on project management, not magic. The practical toolkit for smooth execution.
by Linda Joyce Jones 2020
4.33
12 ratings
🗓️ Event Planning🗂️ Project Management🏨 Hospitality Industry🎨 Experiential Design👥 Team Coordination
Customer Obsessed
by Eric Berridge • 2016
Customer experience fails in a silo. The fix spans design, data, diversity, and employee engagement.
3.21
48
🤝 Customer Experience👥 Employee Engagement📊 Data-Driven Business💻 Digital Transformation⚖️ Gender Diversity
Customer Obsessed Summary
Customer Obsessed 95%
Customer experience fails in a silo. The fix spans design, data, diversity, and employee engagement.
by Eric Berridge 2016
3.21
48 ratings
🤝 Customer Experience👥 Employee Engagement📊 Data-Driven Business💻 Digital Transformation⚖️ Gender Diversity
Never Lose a Customer Again
by Joey Coleman • 2018
After the sale, keep the customer: a hundred-day playbook to turn one-time buyers into advocates.
4.18
1k+
📈 Customer Retention✨ Customer Experience🚀 Onboarding📣 Customer Advocacy🗺️ Customer Journey
Never Lose a Customer Again Summary
Never Lose a Customer Again 95%
After the sale, keep the customer: a hundred-day playbook to turn one-time buyers into advocates.
by Joey Coleman 2018
4.18
1k+ ratings
📈 Customer Retention✨ Customer Experience🚀 Onboarding📣 Customer Advocacy🗺️ Customer Journey
The Fortune Cookie Principle
by Bernadette Jiwa • 2013
Twenty design decisions that make your brand a story worth telling and sharing.
3.88
686
🧱 Brand Building📖 Brand Narrative🎯 Purpose Driven🧭 Values Alignment💯 Authentic Branding
The Fortune Cookie Principle Summary
The Fortune Cookie Principle 95%
Twenty design decisions that make your brand a story worth telling and sharing.
by Bernadette Jiwa 2013
3.88
686 ratings
🧱 Brand Building📖 Brand Narrative🎯 Purpose Driven🧭 Values Alignment💯 Authentic Branding
Rocket
by Michael J. Silverstein • 2015
Customer surveys do not create breakthroughs. Winning brands build advocates who sell for them.
3.37
54
📊 Brand Strategy🎯 Customer Loyalty📣 Brand Advocacy💥 Disruptive Innovation🧠 Consumer Psychology
Rocket Summary
Rocket 95%
Customer surveys do not create breakthroughs. Winning brands build advocates who sell for them.
by Michael J. Silverstein 2015
3.37
54 ratings
📊 Brand Strategy🎯 Customer Loyalty📣 Brand Advocacy💥 Disruptive Innovation🧠 Consumer Psychology
Hello, My Name Is Awesome
by Alexandra Watkins • 2014
A veteran namer's simple filter for brand names that charm strangers instead of confusing them.
4.13
983
🏷️ Brand Strategy✏️ Identity Design😊 Emotional Branding💬 Word Of Mouth💡 Creative Process
Hello, My Name Is Awesome Summary
Hello, My Name Is Awesome 94%
A veteran namer's simple filter for brand names that charm strangers instead of confusing them.
by Alexandra Watkins 2014
4.13
983 ratings
🏷️ Brand Strategy✏️ Identity Design😊 Emotional Branding💬 Word Of Mouth💡 Creative Process
All about Them
by Bruce Turkel • 2016
Your product works. Everyone's does. Brands that win make people feel something about themselves.
3.53
74
🎯 Brand Strategy👥 Customer Centricity❤️ Emotional Branding📍 Brand Positioning🙋 Personal Branding
All about Them Summary
All about Them 94%
Your product works. Everyone's does. Brands that win make people feel something about themselves.
by Bruce Turkel 2016
3.53
74 ratings
🎯 Brand Strategy👥 Customer Centricity❤️ Emotional Branding📍 Brand Positioning🙋 Personal Branding
Obsessed
by Emily Heyward • 2020
The brands people obsess over made one decision early: brand isn't paint, it's the foundation.
3.96
976
🧭 Brand Strategy🧠 Consumer Psychology🎨 Brand Identity👥 Community Building💝 Emotional Branding
Obsessed Summary
Obsessed 94%
The brands people obsess over made one decision early: brand isn't paint, it's the foundation.
by Emily Heyward 2020
3.96
976 ratings
🧭 Brand Strategy🧠 Consumer Psychology🎨 Brand Identity👥 Community Building💝 Emotional Branding
Breakthrough Branding
by Catherine Kaputa • 2012
How to own a niche, be the face, and build a machine: the small-brand playbook.
3.82
85
🎯 Brand Strategy🔎 Niche Marketing👤 Personal Branding📖 Storytelling💻 Digital Branding
Breakthrough Branding Summary
Breakthrough Branding 94%
How to own a niche, be the face, and build a machine: the small-brand playbook.
by Catherine Kaputa 2012
3.82
85 ratings
🎯 Brand Strategy🔎 Niche Marketing👤 Personal Branding📖 Storytelling💻 Digital Branding
Jab, Jab, Jab, Right Hook
by Gary Vaynerchuk • 2013
Give value long before you sell, and make every post feel native to its platform.
3.95
9k+
📲 Social Media Marketing📋 Content Strategy📖 Brand Storytelling🤝 Community Engagement🎨 Visual Branding
Jab, Jab, Jab, Right Hook Summary
Jab, Jab, Jab, Right Hook 94%
Give value long before you sell, and make every post feel native to its platform.
by Gary Vaynerchuk 2013
3.95
9k+ ratings
📲 Social Media Marketing📋 Content Strategy📖 Brand Storytelling🤝 Community Engagement🎨 Visual Branding
Fascinate
by Sally Hogshead • 2016
Your brand already has seven fascination triggers. Learn to use them before the goldfish wins.
3.89
712
📈 Brand Strategy🧠 Marketing Psychology⏳ Attention Economics🎭 Archetype Frameworks❤️ Emotional Branding
Fascinate Summary
Fascinate 94%
Your brand already has seven fascination triggers. Learn to use them before the goldfish wins.
by Sally Hogshead 2016
3.89
712 ratings
📈 Brand Strategy🧠 Marketing Psychology⏳ Attention Economics🎭 Archetype Frameworks❤️ Emotional Branding
The Customer Service Revolution
by John R. DiJulius • 2015
A systematic playbook for customer experiences so good your customers stop asking about price.
4.04
279
🎯 Customer Experience✨ Service Excellence💪 Employee Empowerment🔄 Corporate Culture Change💝 Emotional Connection
The Customer Service Revolution Summary
The Customer Service Revolution 94%
A systematic playbook for customer experiences so good your customers stop asking about price.
by John R. DiJulius 2015
4.04
279 ratings
🎯 Customer Experience✨ Service Excellence💪 Employee Empowerment🔄 Corporate Culture Change💝 Emotional Connection
Brain Surfing
by Heather Lefevre • 2015
Marketing's top minds agree: empathy, agility, and culture beat data and planning every time.
4.16
233
🎯 Marketing Strategy🏗️ Brand Building🔍 Consumer Insights⚡ Agile Strategy🌍 Cultural Intelligence
Brain Surfing Summary
Brain Surfing 94%
Marketing's top minds agree: empathy, agility, and culture beat data and planning every time.
by Heather Lefevre 2015
4.16
233 ratings
🎯 Marketing Strategy🏗️ Brand Building🔍 Consumer Insights⚡ Agile Strategy🌍 Cultural Intelligence
Emotion By Design
by Greg Hoffman • 2022
The creative principles that built Nike's most emotional campaigns, from a designer who rose to CMO.
3.69
769
🎨 Brand Identity🌱 Creative Leadership❤️ Emotional Branding🎲 Creative Risk-Taking📖 Authentic Storytelling
Emotion By Design Summary
Emotion By Design 94%
The creative principles that built Nike's most emotional campaigns, from a designer who rose to CMO.
by Greg Hoffman 2022
3.69
769 ratings
🎨 Brand Identity🌱 Creative Leadership❤️ Emotional Branding🎲 Creative Risk-Taking📖 Authentic Storytelling
Lean Branding
by Laura Busche • 2014
Your brand is a hypothesis, not a logo. Here is how to run the experiments.
3.71
99
🎯 Brand Strategy🔄 Lean Startup📖 Brand Storytelling🎨 Visual Identity🧠 Consumer Psychology
Lean Branding Summary
Lean Branding 94%
Your brand is a hypothesis, not a logo. Here is how to run the experiments.
by Laura Busche 2014
3.71
99 ratings
🎯 Brand Strategy🔄 Lean Startup📖 Brand Storytelling🎨 Visual Identity🧠 Consumer Psychology
How not to Plan
by APG Ltd • 2018
Most marketing rules are wrong: 66 evidence-backed ways to stop sabotaging your own growth.
4.43
405
🎯 Marketing Strategy🏗️ Brand Building🧠 Consumer Psychology📈 Behavioral Economics✨ Brand Distinctiveness
How not to Plan Summary
How not to Plan 94%
Most marketing rules are wrong: 66 evidence-backed ways to stop sabotaging your own growth.
by APG Ltd 2018
4.43
405 ratings
🎯 Marketing Strategy🏗️ Brand Building🧠 Consumer Psychology📈 Behavioral Economics✨ Brand Distinctiveness
Branding Between the Ears
by Sandeep Dayal • 2021
Ninety-five percent of choice is subconscious: how to build a brand the brain can't resist.
3.89
38
🧠 Brand Strategy🧪 Consumer Psychology🔬 Neuromarketing🎯 Cognitive Biases📈 Behavioral Economics
Branding Between the Ears Summary
Branding Between the Ears 94%
Ninety-five percent of choice is subconscious: how to build a brand the brain can't resist.
by Sandeep Dayal 2021
3.89
38 ratings
🧠 Brand Strategy🧪 Consumer Psychology🔬 Neuromarketing🎯 Cognitive Biases📈 Behavioral Economics
The Power of Visual Storytelling
by Ekaterina Walter • 2014
The brain reads pictures 60,000 times faster than words. How to make your marketing stick.
3.67
287
📋 Content Marketing📱 Social Media Platforms📖 Brand Storytelling👁️ Attention Economy🧠 Cognitive Psychology
The Power of Visual Storytelling Summary
The Power of Visual Storytelling 94%
The brain reads pictures 60,000 times faster than words. How to make your marketing stick.
by Ekaterina Walter 2014
3.67
287 ratings
📋 Content Marketing📱 Social Media Platforms📖 Brand Storytelling👁️ Attention Economy🧠 Cognitive Psychology
How to Launch a Brand
by Fabian Geyrhalter • 2020
Where brand names come from, how logos earn attention, and what turns a business into a brand.
3.90
191
🧭 Brand Strategy🎨 Visual Identity🏷️ Brand Naming🎯 Brand Positioning🚀 Startup Branding
How to Launch a Brand Summary
How to Launch a Brand 94%
Where brand names come from, how logos earn attention, and what turns a business into a brand.
by Fabian Geyrhalter 2020
3.90
191 ratings
🧭 Brand Strategy🎨 Visual Identity🏷️ Brand Naming🎯 Brand Positioning🚀 Startup Branding
Rethinking Prestige Branding
by Wolfgang Schaefer • 2013
The new luxury does not sell scarcity; it builds missions and myths that people chase.
4.05
82
👜 Luxury Branding📖 Brand Storytelling🎯 Mission-Driven Brands🌐 Cultural Branding🧭 Brand Authenticity
Rethinking Prestige Branding Summary
Rethinking Prestige Branding 94%
The new luxury does not sell scarcity; it builds missions and myths that people chase.
by Wolfgang Schaefer 2013
4.05
82 ratings
👜 Luxury Branding📖 Brand Storytelling🎯 Mission-Driven Brands🌐 Cultural Branding🧭 Brand Authenticity
Unthinking
by Harry Beckwith • 2011
What really makes consumers buy: the invisible forces no focus group will ever reveal.
3.46
355
🧠 Consumer Psychology📊 Behavioral Economics🏗️ Brand Building📖 Brand Storytelling👁️ Attention Economy
Unthinking Summary
Unthinking 94%
What really makes consumers buy: the invisible forces no focus group will ever reveal.
by Harry Beckwith 2011
3.46
355 ratings
🧠 Consumer Psychology📊 Behavioral Economics🏗️ Brand Building📖 Brand Storytelling👁️ Attention Economy
Manage Your Day-to-Day
by Jocelyn K. Glei • 2013
Reclaim your best creative hours from email and distraction with one rule that puts the work first.
3.98
28k+
🎨 Creative Workflow🔕 Attention Management🔄 Habit Design📵 Digital Minimalism🚧 Creative Constraints
Manage Your Day-to-Day Summary
Manage Your Day-to-Day 94%
Reclaim your best creative hours from email and distraction with one rule that puts the work first.
by Jocelyn K. Glei 2013
3.98
28k+ ratings
🎨 Creative Workflow🔕 Attention Management🔄 Habit Design📵 Digital Minimalism🚧 Creative Constraints
High-Tech, High-Touch Customer Service
by Micah Solomon • 2012
The personal-service secret of beloved brands, and the technology that scales it.
3.77
113
🛎️ Customer Experience🎨 Service Design🧠 Hiring For Attitude💪 Employee Empowerment🏛️ Service Culture
High-Tech, High-Touch Customer Service Summary
High-Tech, High-Touch Customer Service 94%
The personal-service secret of beloved brands, and the technology that scales it.
by Micah Solomon 2012
3.77
113 ratings
🛎️ Customer Experience🎨 Service Design🧠 Hiring For Attitude💪 Employee Empowerment🏛️ Service Culture
What Would Apple Do?
by Dirk Beckmann • 2013
The design and business rules Apple uses to dominate industries, and how to steal them.
3.21
43
📱 Product Design💻 Technology Business🧑‍💻 User-Centered Design🔗 Platform Ecosystems🏷️ Brand Building
What Would Apple Do? Summary
What Would Apple Do? 94%
The design and business rules Apple uses to dominate industries, and how to steal them.
by Dirk Beckmann 2013
3.21
43 ratings
📱 Product Design💻 Technology Business🧑‍💻 User-Centered Design🔗 Platform Ecosystems🏷️ Brand Building
Be Our Guest
by Walt Disney Company • 2001
Behind Disney's legendary guest experience is a practical system any organization can adopt.
3.90
5k+
🎯 Customer Experience📐 Service Design🏨 Hospitality Management🔄 Process Improvement🎪 Experience Economy
Be Our Guest Summary
Be Our Guest 94%
Behind Disney's legendary guest experience is a practical system any organization can adopt.
by Walt Disney Company 2001
3.90
5k+ ratings
🎯 Customer Experience📐 Service Design🏨 Hospitality Management🔄 Process Improvement🎪 Experience Economy
All New Third Edition Be Our Guest (Completely Revised and Updated Third Edition)
by The Disney Institute • 2060
How a theme park operator turns customer service into theater, and the blueprint you can steal.
3.33
3
🧑‍🤝‍🧑 Customer Service🏨 Hospitality Management🎢 Experience Design💪 Employee Engagement⚙️ Operational Excellence
All New Third Edition Be Our Guest (Completely Revised and Updated Third Edition) Summary
All New Third Edition Be Our Guest (Completely Revised and Updated Third Edition) 94%
How a theme park operator turns customer service into theater, and the blueprint you can steal.
by The Disney Institute 2060
3.33
3 ratings
🧑‍🤝‍🧑 Customer Service🏨 Hospitality Management🎢 Experience Design💪 Employee Engagement⚙️ Operational Excellence
Brand Gap, The
by Marty Neumeier • 2003
Brands stumble not on bad strategy or poor design, but on the gap no one manages.
3.98
6k+
🧠 Brand Strategy🧭 Brand Differentiation💡 Design Thinking🧩 Creative Collaboration🌱 Brand Culture
Brand Gap, The Summary
Brand Gap, The 94%
Brands stumble not on bad strategy or poor design, but on the gap no one manages.
by Marty Neumeier 2003
3.98
6k+ ratings
🧠 Brand Strategy🧭 Brand Differentiation💡 Design Thinking🧩 Creative Collaboration🌱 Brand Culture
Romancing the Brand
by Tim Halloran • 2013
Brands are partners, not products. Principles for building devotion that outlasts any campaign.
3.76
101
🏗️ Brand Strategy🧠 Consumer Psychology💕 Emotional Branding📖 Brand Storytelling🗣️ Word Of Mouth
Romancing the Brand Summary
Romancing the Brand 94%
Brands are partners, not products. Principles for building devotion that outlasts any campaign.
by Tim Halloran 2013
3.76
101 ratings
🏗️ Brand Strategy🧠 Consumer Psychology💕 Emotional Branding📖 Brand Storytelling🗣️ Word Of Mouth
The Marketing Blueprint
by Jules Marcoux • 2015
Word of mouth costs nothing and outlasts any budget. Twelve lessons for earning it, systematically.
3.97
288
🗣️ Word Of Mouth Marketing🏪 Small Business Marketing🧱 Brand Building📞 Direct Sales👥 Audience Building
The Marketing Blueprint Summary
The Marketing Blueprint 94%
Word of mouth costs nothing and outlasts any budget. Twelve lessons for earning it, systematically.
by Jules Marcoux 2015
3.97
288 ratings
🗣️ Word Of Mouth Marketing🏪 Small Business Marketing🧱 Brand Building📞 Direct Sales👥 Audience Building
Customer Relationship Management
by 50Minutes • 2017
How to segment, personalize, and measure your way to lower churn and higher customer lifetime value.
3.50
2
🎯 Customer-Centricity🛎️ Customer Experience📊 Data-Driven Marketing🔄 Customer Retention📡 Multichannel Marketing
Customer Relationship Management Summary
Customer Relationship Management 94%
How to segment, personalize, and measure your way to lower churn and higher customer lifetime value.
by 50Minutes 2017
3.50
2 ratings
🎯 Customer-Centricity🛎️ Customer Experience📊 Data-Driven Marketing🔄 Customer Retention📡 Multichannel Marketing
Marketing to Gen Z
by Jeff Fromm • 2018
The next consumer majority trusts peers over ads, speaks visually, and buys based on values.
3.78
121
🧬 Generational Marketing🧠 Consumer Behavior📱 Digital Marketing🎯 Brand Purpose📲 Social Media Strategy
Marketing to Gen Z Summary
Marketing to Gen Z 94%
The next consumer majority trusts peers over ads, speaks visually, and buys based on values.
by Jeff Fromm 2018
3.78
121 ratings
🧬 Generational Marketing🧠 Consumer Behavior📱 Digital Marketing🎯 Brand Purpose📲 Social Media Strategy
The New Rules of Sales and Service
by David Meerman Scott • 2014
When buyers research you first, old playbooks break. The fix: stories, speed, and useful content.
3.87
143
🎯 Content Marketing📱 Social Selling📖 Brand Storytelling⚡ Real-Time Marketing📊 Data-Driven Sales
The New Rules of Sales and Service Summary
The New Rules of Sales and Service 94%
When buyers research you first, old playbooks break. The fix: stories, speed, and useful content.
by David Meerman Scott 2014
3.87
143 ratings
🎯 Content Marketing📱 Social Selling📖 Brand Storytelling⚡ Real-Time Marketing📊 Data-Driven Sales
What Great Brands Do
by Denise Lee Yohn • 2013
The best brands stop pursuing customers and start attracting them. They build from the inside out.
3.91
365
🎯 Brand Strategy🏢 Corporate Culture❤️ Emotional Branding✨ Customer Experience🏷️ Brand Identity
What Great Brands Do Summary
What Great Brands Do 94%
The best brands stop pursuing customers and start attracting them. They build from the inside out.
by Denise Lee Yohn 2013
3.91
365 ratings
🎯 Brand Strategy🏢 Corporate Culture❤️ Emotional Branding✨ Customer Experience🏷️ Brand Identity
Brand Seduction
by Daryl Weber • 2016
Brand choice is unconscious. Positioning statements are decoration. The real work happens beneath.
4.08
146
🏗️ Brand Strategy🧠 Consumer Psychology🧪 Neuromarketing💙 Emotional Branding📊 Behavioral Economics
Brand Seduction Summary
Brand Seduction 94%
Brand choice is unconscious. Positioning statements are decoration. The real work happens beneath.
by Daryl Weber 2016
4.08
146 ratings
🏗️ Brand Strategy🧠 Consumer Psychology🧪 Neuromarketing💙 Emotional Branding📊 Behavioral Economics
Paid Attention
by Faris Yakob • 2015
Brands used to buy attention. Now they must earn it with myth, emotion, and ideas people share.
3.86
224
📢 Advertising Strategy🏗️ Brand Building⏳ Attention Economics🧠 Behavioral Economics🛒 Consumer Psychology
Paid Attention Summary
Paid Attention 94%
Brands used to buy attention. Now they must earn it with myth, emotion, and ideas people share.
by Faris Yakob 2015
3.86
224 ratings
📢 Advertising Strategy🏗️ Brand Building⏳ Attention Economics🧠 Behavioral Economics🛒 Consumer Psychology
The Innovation Secrets of Steve Jobs
by Carmine Gallo • 2010
Jobs reduced 350 products to 10. The seven principles behind every breakthrough decision.
4.08
2k+
🧬 Innovation Principles✨ Simplicity Design🎯 Design Thinking📣 Business Storytelling💝 Customer Experience
The Innovation Secrets of Steve Jobs Summary
The Innovation Secrets of Steve Jobs 94%
Jobs reduced 350 products to 10. The seven principles behind every breakthrough decision.
by Carmine Gallo 2010
4.08
2k+ ratings
🧬 Innovation Principles✨ Simplicity Design🎯 Design Thinking📣 Business Storytelling💝 Customer Experience
Marketing Rebellion
by Mark W. Schaefer • 2019
Your customers now control your marketing. Only the truly human companies survive.
4.20
479
🗳️ Consumer Empowerment🗣️ Word Of Mouth❤️ Brand Loyalty👥 Community Building🤝 Human-Centric Marketing
Marketing Rebellion Summary
Marketing Rebellion 94%
Your customers now control your marketing. Only the truly human companies survive.
by Mark W. Schaefer 2019
4.20
479 ratings
🗳️ Consumer Empowerment🗣️ Word Of Mouth❤️ Brand Loyalty👥 Community Building🤝 Human-Centric Marketing
Decoding the New Consumer Mind
by Kit Yarrow • 2014
The consumer brain after digital: distracted, mistrustful, novelty-obsessed. How to win sales now.
3.76
325
🧠 Consumer Psychology📱 Digital Marketing❤️ Emotional Branding⏱️ Attention Economics📊 Behavioral Economics
Decoding the New Consumer Mind Summary
Decoding the New Consumer Mind 94%
The consumer brain after digital: distracted, mistrustful, novelty-obsessed. How to win sales now.
by Kit Yarrow 2014
3.76
325 ratings
🧠 Consumer Psychology📱 Digital Marketing❤️ Emotional Branding⏱️ Attention Economics📊 Behavioral Economics
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