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Books like Easy Copywriting

How to Write Letters that Sell
by Christian H. Godefroy • 2016
Your headline wins or loses half your audience. The playbook for everything that follows.
4.05
21
🖊️ Copywriting📬 Direct Response✍️ Persuasive Writing🧠 Sales Psychology📰 Headline Writing
How to Write Letters that Sell Summary
How to Write Letters that Sell 97%
Your headline wins or loses half your audience. The playbook for everything that follows.
by Christian H. Godefroy 2016
4.05
21 ratings
🖊️ Copywriting📬 Direct Response✍️ Persuasive Writing🧠 Sales Psychology📰 Headline Writing
Kick-Ass Copywriting Secrets of a Marketing Rebel
by John Carlton • 2002
Forget clever branding. The ads that sell explain why, paint a picture, and ask for the order.
4.40
144
🖋️ Copywriting📬 Direct Response🧠 Consumer Psychology🗣️ Persuasion💡 Information Products
Kick-Ass Copywriting Secrets of a Marketing Rebel Summary
Kick-Ass Copywriting Secrets of a Marketing Rebel 97%
Forget clever branding. The ads that sell explain why, paint a picture, and ask for the order.
by John Carlton 2002
4.40
144 ratings
🖋️ Copywriting📬 Direct Response🧠 Consumer Psychology🗣️ Persuasion💡 Information Products
The Art of the Click
by Glenn Fisher • 2018
Four rules for headlines, four steps for the pitch, why narratives beat features every time.
3.99
89
📬 Direct Response🖊️ Sales Copywriting📰 Headline Writing🧠 Reader Psychology📖 Storytelling In Business
The Art of the Click Summary
The Art of the Click 97%
Four rules for headlines, four steps for the pitch, why narratives beat features every time.
by Glenn Fisher 2018
3.99
89 ratings
📬 Direct Response🖊️ Sales Copywriting📰 Headline Writing🧠 Reader Psychology📖 Storytelling In Business
Copywriting Secrets
by Jim Edwards • 2019
The exact formulas that turn words into clicks and sales, no matter your audience or product.
4.32
1k+
🖊️ Sales Copywriting📈 Conversion Optimization✍️ Persuasive Writing🗞️ Headline Formulas🧠 Customer Psychology
Copywriting Secrets Summary
Copywriting Secrets 97%
The exact formulas that turn words into clicks and sales, no matter your audience or product.
by Jim Edwards 2019
4.32
1k+ ratings
🖊️ Sales Copywriting📈 Conversion Optimization✍️ Persuasive Writing🗞️ Headline Formulas🧠 Customer Psychology
Breakthrough Copywriter 2.0
by Robert C. Worstell • 2018
The Schwartz method: why market analysis beats word tricks, and how buyer awareness shapes an ad.
3.33
3
🖊️ Copywriting📬 Direct Response🧠 Consumer Psychology✍️ Headline Writing💬 Persuasion
Breakthrough Copywriter 2.0 Summary
Breakthrough Copywriter 2.0 97%
The Schwartz method: why market analysis beats word tricks, and how buyer awareness shapes an ad.
by Robert C. Worstell 2018
3.33
3 ratings
🖊️ Copywriting📬 Direct Response🧠 Consumer Psychology✍️ Headline Writing💬 Persuasion
How to Write Copy That Sells
by Ray Edwards • 2016
The copywriting framework that turns browsers into buyers, no creative genius required.
4.15
1k+
✍️ Copywriting📬 Direct-Response Marketing🧠 Marketing Psychology📧 Email Marketing🚀 Product Launches
How to Write Copy That Sells Summary
How to Write Copy That Sells 97%
The copywriting framework that turns browsers into buyers, no creative genius required.
by Ray Edwards 2016
4.15
1k+ ratings
✍️ Copywriting📬 Direct-Response Marketing🧠 Marketing Psychology📧 Email Marketing🚀 Product Launches
Copywriting Mastery
by Anthony Udo Ekanem • 2016
Why customers need to hear your message seven times, and the words that finally sell.
5.00
1
🖋️ Online Copywriting✍️ Persuasive Writing📊 Digital Marketing🧠 Marketing Psychology🗣️ Neurolinguistic Programming
Copywriting Mastery Summary
Copywriting Mastery 97%
Why customers need to hear your message seven times, and the words that finally sell.
by Anthony Udo Ekanem 2016
5.00
1 ratings
🖋️ Online Copywriting✍️ Persuasive Writing📊 Digital Marketing🧠 Marketing Psychology🗣️ Neurolinguistic Programming
The Adweek Copywriting Handbook
by Joseph Sugarman • 2006
Your first sentence must earn the second. Here's how to build copy readers can't stop reading.
4.14
2k+
📢 Advertising Copy🧠 Consumer Psychology✍️ Persuasive Writing📖 Reader Engagement🎯 Direct Response Marketing
The Adweek Copywriting Handbook Summary
The Adweek Copywriting Handbook 97%
Your first sentence must earn the second. Here's how to build copy readers can't stop reading.
by Joseph Sugarman 2006
4.14
2k+ ratings
📢 Advertising Copy🧠 Consumer Psychology✍️ Persuasive Writing📖 Reader Engagement🎯 Direct Response Marketing
Web Copy That Sells
by Maria Veloso • 2004
Most websites convert half a percent to five. The copy system that changes the math.
3.81
324
💻 Web Copywriting📬 Direct Response Copywriting🧠 Sales Psychology📈 Conversion Optimization✉️ Email Marketing
Web Copy That Sells Summary
Web Copy That Sells 97%
Most websites convert half a percent to five. The copy system that changes the math.
by Maria Veloso 2004
3.81
324 ratings
💻 Web Copywriting📬 Direct Response Copywriting🧠 Sales Psychology📈 Conversion Optimization✉️ Email Marketing
The Architecture of Persuasion
by Michael Masterson • 2009
Every sales letter follows the same hidden structure. Learn its five parts and sell anything.
4.25
166
🖋️ Copywriting📬 Direct Marketing💓 Emotional Persuasion🧠 Reader Psychology🏗️ Argument Structure
The Architecture of Persuasion Summary
The Architecture of Persuasion 96%
Every sales letter follows the same hidden structure. Learn its five parts and sell anything.
by Michael Masterson 2009
4.25
166 ratings
🖋️ Copywriting📬 Direct Marketing💓 Emotional Persuasion🧠 Reader Psychology🏗️ Argument Structure
The Halbert Copywriting Method Part III
by Bond Halbert • 2016
Four editing passes that make buyers read every word of every ad.
4.15
27
📝 Copywriting📬 Direct Response Marketing🗣️ Persuasive Writing🪝 Attention Hooks✂️ Self-Editing
The Halbert Copywriting Method Part III Summary
The Halbert Copywriting Method Part III 96%
Four editing passes that make buyers read every word of every ad.
by Bond Halbert 2016
4.15
27 ratings
📝 Copywriting📬 Direct Response Marketing🗣️ Persuasive Writing🪝 Attention Hooks✂️ Self-Editing
Persuasive Copywriting
by Andy Maslen • 2015
Why flattery, secrets, and stories sell harder than features: a copywriter's psychological toolkit.
4.13
143
✍️ Copywriting🧠 Marketing Psychology💓 Emotional Persuasion📖 Business Storytelling🏛️ Rhetoric
Persuasive Copywriting Summary
Persuasive Copywriting 96%
Why flattery, secrets, and stories sell harder than features: a copywriter's psychological toolkit.
by Andy Maslen 2015
4.13
143 ratings
✍️ Copywriting🧠 Marketing Psychology💓 Emotional Persuasion📖 Business Storytelling🏛️ Rhetoric
How To
by Steve Harrison • 2016
Five steps from attention to action, and the headline principle that earns the first sentence.
4.20
176
✍️ Copywriting🧠 Persuasive Writing📢 Advertising📬 Direct Response📰 Headline Writing
How To Summary
How To 96%
Five steps from attention to action, and the headline principle that earns the first sentence.
by Steve Harrison 2016
4.20
176 ratings
✍️ Copywriting🧠 Persuasive Writing📢 Advertising📬 Direct Response📰 Headline Writing
How to Create Irresistible Offers
by Robert W. Bly • 2009
The overlooked lever that can lift response 10 to 900 percent: your offer, rewritten.
4.16
50
📬 Direct Marketing📋 Lead Generation✍️ Copywriting🎁 Offer Design💰 Pricing Strategy
How to Create Irresistible Offers Summary
How to Create Irresistible Offers 96%
The overlooked lever that can lift response 10 to 900 percent: your offer, rewritten.
by Robert W. Bly 2009
4.16
50 ratings
📬 Direct Marketing📋 Lead Generation✍️ Copywriting🎁 Offer Design💰 Pricing Strategy
How to Write a Good Advertisement
by Victor O. Schwab • 1980
Desires that open wallets, proof that seals trust, and the ask that closes the sale.
4.21
521
✍️ Copywriting📜 Classic Advertising🖋️ Headline Writing🔬 Split Testing🧠 Persuasion Psychology
How to Write a Good Advertisement Summary
How to Write a Good Advertisement 96%
Desires that open wallets, proof that seals trust, and the ask that closes the sale.
by Victor O. Schwab 1980
4.21
521 ratings
✍️ Copywriting📜 Classic Advertising🖋️ Headline Writing🔬 Split Testing🧠 Persuasion Psychology
The Robert Collier Letter Book
by Robert Collier • 1989
Mail-order mastery: the rules for building a letter that sells what a storefront can't.
4.11
371
✍️ Copywriting📬 Direct Mail Marketing🧠 Consumer Psychology❤️ Emotional Appeals🕰️ Classic Advertising
The Robert Collier Letter Book Summary
The Robert Collier Letter Book 96%
Mail-order mastery: the rules for building a letter that sells what a storefront can't.
by Robert Collier 1989
4.11
371 ratings
✍️ Copywriting📬 Direct Mail Marketing🧠 Consumer Psychology❤️ Emotional Appeals🕰️ Classic Advertising
Cashvertising
by Drew Eric Whitman • 2008
Most ads fail because they sell features. Your customers are already wired to buy something else.
4.35
3k+
🖋️ Advertising Copywriting🧠 Marketing Psychology📬 Direct Response Marketing💰 Sales Psychology📊 Behavioral Economics
Cashvertising Summary
Cashvertising 96%
Most ads fail because they sell features. Your customers are already wired to buy something else.
by Drew Eric Whitman 2008
4.35
3k+ ratings
🖋️ Advertising Copywriting🧠 Marketing Psychology📬 Direct Response Marketing💰 Sales Psychology📊 Behavioral Economics
The Ultimate Marketing Plan
by Dan S. Kennedy • 1991
Stop shouting at strangers: the direct-response system for finding your buyers and multiplying them.
4.12
609
📬 Direct Response🏪 Small Business Marketing✍️ Copywriting🎯 Audience Targeting🧾 Social Proof
The Ultimate Marketing Plan Summary
The Ultimate Marketing Plan 96%
Stop shouting at strangers: the direct-response system for finding your buyers and multiplying them.
by Dan S. Kennedy 1991
4.12
609 ratings
📬 Direct Response🏪 Small Business Marketing✍️ Copywriting🎯 Audience Targeting🧾 Social Proof
Breakthrough Advertising
by Eugene M. Schwartz • 1966
Tap a mass desire and ad dollars multiply fifty-fold. Try to create one and break even.
4.54
1k+
✍️ Copywriting📋 Advertising Strategy📬 Direct Response🧠 Marketing Psychology🛡️ Objection Handling
Breakthrough Advertising Summary
Breakthrough Advertising 96%
Tap a mass desire and ad dollars multiply fifty-fold. Try to create one and break even.
by Eugene M. Schwartz 1966
4.54
1k+ ratings
✍️ Copywriting📋 Advertising Strategy📬 Direct Response🧠 Marketing Psychology🛡️ Objection Handling
Scientific Advertising
by Claude C. Hopkins • 1923
Why the best ads are not creative gambles but salesmanship measured to the penny.
4.06
4k+
📜 Advertising Classics📬 Direct Response✍️ Copywriting🧠 Consumer Psychology🎯 Customer Acquisition
Scientific Advertising Summary
Scientific Advertising 96%
Why the best ads are not creative gambles but salesmanship measured to the penny.
by Claude C. Hopkins 1923
4.06
4k+ ratings
📜 Advertising Classics📬 Direct Response✍️ Copywriting🧠 Consumer Psychology🎯 Customer Acquisition
The Halbert Copywriting Method Part III
by Bond Halbert • 2016
The editing craft: how to shear off every word that gives a reader permission to leave.
4.34
149
🧑‍💻 Copywriting📬 Direct-Response Marketing✂️ Editing Techniques👁️ Readability🎣 Psychological Triggers
The Halbert Copywriting Method Part III Summary
The Halbert Copywriting Method Part III 96%
The editing craft: how to shear off every word that gives a reader permission to leave.
by Bond Halbert 2016
4.34
149 ratings
🧑‍💻 Copywriting📬 Direct-Response Marketing✂️ Editing Techniques👁️ Readability🎣 Psychological Triggers
Overdeliver
by Brian Kurtz • 2019
Your list is worth more than your copy. A direct response veteran shows how to profit.
4.16
223
🎯 Direct Marketing✍️ Copywriting💰 Customer Lifetime Value📋 List Building📡 Multichannel Marketing
Overdeliver Summary
Overdeliver 96%
Your list is worth more than your copy. A direct response veteran shows how to profit.
by Brian Kurtz 2019
4.16
223 ratings
🎯 Direct Marketing✍️ Copywriting💰 Customer Lifetime Value📋 List Building📡 Multichannel Marketing
This book will teach you how to write better
by Neville Medhora • 2013
Your reader does not care about you. Copy that sells starts there and never gets clever.
3.92
1k+
🧱 Copywriting Fundamentals💼 Business Writing🧠 Reader Psychology✍️ Headline Formulas👤 Audience Personas
This book will teach you how to write better Summary
This book will teach you how to write better 96%
Your reader does not care about you. Copy that sells starts there and never gets clever.
by Neville Medhora 2013
3.92
1k+ ratings
🧱 Copywriting Fundamentals💼 Business Writing🧠 Reader Psychology✍️ Headline Formulas👤 Audience Personas
The New Email Revolution
by Robert W. Bly • 2018
Most business emails are deleted unread. The playbook for getting yours opened and read.
3.00
23
📧 Email Marketing💻 Digital Marketing✍️ Business Copywriting💼 Business Communication📬 Direct Response Marketing
The New Email Revolution Summary
The New Email Revolution 96%
Most business emails are deleted unread. The playbook for getting yours opened and read.
by Robert W. Bly 2018
3.00
23 ratings
📧 Email Marketing💻 Digital Marketing✍️ Business Copywriting💼 Business Communication📬 Direct Response Marketing
My Life in Advertising and Scientific Advertising
by Claude C. Hopkins • 1923
Before creativity ruled, advertising was a science. The man who proved it gives his rules.
4.23
1k+
📢 Advertising Strategy✍️ Copywriting📬 Direct Response Marketing🧠 Consumer Psychology📏 Testing And Measurement
My Life in Advertising and Scientific Advertising Summary
My Life in Advertising and Scientific Advertising 96%
Before creativity ruled, advertising was a science. The man who proved it gives his rules.
by Claude C. Hopkins 1923
4.23
1k+ ratings
📢 Advertising Strategy✍️ Copywriting📬 Direct Response Marketing🧠 Consumer Psychology📏 Testing And Measurement
The Irresistible Offer
by Mark Joyner • 2005
Three seconds to win a buyer. The offer design rules that make your product sell itself.
3.85
448
🎯 Marketing Strategy🧠 Sales Psychology🗣️ Persuasion Techniques💬 Marketing Messaging📦 Offer Design
The Irresistible Offer Summary
The Irresistible Offer 96%
Three seconds to win a buyer. The offer design rules that make your product sell itself.
by Mark Joyner 2005
3.85
448 ratings
🎯 Marketing Strategy🧠 Sales Psychology🗣️ Persuasion Techniques💬 Marketing Messaging📦 Offer Design
Hypnotic Writing
by Joe Vitale • 2006
A guide to matching your reader's mental trance and leading them straight to the sale.
3.86
833
✍️ Copywriting🎯 Persuasive Writing🧠 Marketing Psychology💬 Hypnotic Language📖 Storytelling
Hypnotic Writing Summary
Hypnotic Writing 95%
A guide to matching your reader's mental trance and leading them straight to the sale.
by Joe Vitale 2006
3.86
833 ratings
✍️ Copywriting🎯 Persuasive Writing🧠 Marketing Psychology💬 Hypnotic Language📖 Storytelling
Buy Now
by Rick Cesari • 2011
Solve a customer's problem on screen, close the sale, track every dollar. Direct response playbook.
4.00
25
🎯 Direct Marketing📺 Advertising Strategy🧠 Consumer Psychology✍️ Copywriting🏗️ Brand Building
Buy Now Summary
Buy Now 95%
Solve a customer's problem on screen, close the sale, track every dollar. Direct response playbook.
by Rick Cesari 2011
4.00
25 ratings
🎯 Direct Marketing📺 Advertising Strategy🧠 Consumer Psychology✍️ Copywriting🏗️ Brand Building
No B.S. Sales Success In The New Economy
by Dan S. Kennedy • 2010
Prepare for the worst, sell to emotions, and make them chase you: the no-nonsense sales system.
4.31
153
🛠️ Sales Methodology📬 Direct Response Marketing❤️ Emotional Persuasion🎯 Expert Positioning🛡️ Objection Handling
No B.S. Sales Success In The New Economy Summary
No B.S. Sales Success In The New Economy 95%
Prepare for the worst, sell to emotions, and make them chase you: the no-nonsense sales system.
by Dan S. Kennedy 2010
4.31
153 ratings
🛠️ Sales Methodology📬 Direct Response Marketing❤️ Emotional Persuasion🎯 Expert Positioning🛡️ Objection Handling
No B.S. Direct Marketing
by Dan S. Kennedy • 2006
Spend a dollar, get two back: the direct-response rules for marketing that pays for itself.
4.1
740
🎯 Direct Response Marketing✍️ Copywriting🏪 Small Business Marketing📊 Marketing Accountability📬 Mail Order Advertising
No B.S. Direct Marketing Summary
No B.S. Direct Marketing 95%
Spend a dollar, get two back: the direct-response rules for marketing that pays for itself.
by Dan S. Kennedy 2006
4.1
740 ratings
🎯 Direct Response Marketing✍️ Copywriting🏪 Small Business Marketing📊 Marketing Accountability📬 Mail Order Advertising
DotCom Secrets
by Russell Brunson • 2011
Giving away free products can triple your customers; the system that turns each one into $66.
4.23
7k+
📈 Direct Response Marketing🗂️ Sales Funnels🔧 Conversion Optimization✉️ Email Marketing🎤 Webinar Selling
DotCom Secrets Summary
DotCom Secrets 95%
Giving away free products can triple your customers; the system that turns each one into $66.
by Russell Brunson 2011
4.23
7k+ ratings
📈 Direct Response Marketing🗂️ Sales Funnels🔧 Conversion Optimization✉️ Email Marketing🎤 Webinar Selling
Email Persuasion
by Ian Brodie • 2013
Email's 41:1 return on investment: how to build the list, earn the trust, and convert.
3.76
258
📧 Email Marketing✍️ Copywriting🧠 Persuasion🧲 Lead Generation🛒 Sales Funnels
Email Persuasion Summary
Email Persuasion 95%
Email's 41:1 return on investment: how to build the list, earn the trust, and convert.
by Ian Brodie 2013
3.76
258 ratings
📧 Email Marketing✍️ Copywriting🧠 Persuasion🧲 Lead Generation🛒 Sales Funnels
The Brain Audit
by Sean D'Souza • 2009
Seven checks a customer's brain makes before buying, and the script for passing each.
4.46
604
🧠 Marketing Psychology❓ Problem-First Messaging🚧 Customer Objections👥 Social Proof🛡️ Risk Reversal
The Brain Audit Summary
The Brain Audit 95%
Seven checks a customer's brain makes before buying, and the script for passing each.
by Sean D'Souza 2009
4.46
604 ratings
🧠 Marketing Psychology❓ Problem-First Messaging🚧 Customer Objections👥 Social Proof🛡️ Risk Reversal
The Storytelling Edge
by Shane Snow • 2018
Oxytocin is the reason stories sell. The craft and system for using it deliberately.
3.42
346
🎯 Strategic Storytelling📣 Content Marketing🧠 Neuromarketing👥 Audience Building🗺️ Content Strategy
The Storytelling Edge Summary
The Storytelling Edge 95%
Oxytocin is the reason stories sell. The craft and system for using it deliberately.
by Shane Snow 2018
3.42
346 ratings
🎯 Strategic Storytelling📣 Content Marketing🧠 Neuromarketing👥 Audience Building🗺️ Content Strategy
Marketing Made Simple
by Donald Miller • 2020
Most marketing fails by being clever instead of clear. A story-based playbook for fixing yours.
4.24
3k+
🏪 Small Business Marketing💬 Brand Messaging📖 Business Storytelling🔽 Sales Funnels📧 Email Marketing
Marketing Made Simple Summary
Marketing Made Simple 95%
Most marketing fails by being clever instead of clear. A story-based playbook for fixing yours.
by Donald Miller 2020
4.24
3k+ ratings
🏪 Small Business Marketing💬 Brand Messaging📖 Business Storytelling🔽 Sales Funnels📧 Email Marketing
The Copywriter's Guide To Getting Paid
by Roy Furr • 2015
How to land a copywriting client tomorrow: one low-risk offer, then a career built on royalties.
3.67
3
✍️ Freelance Copywriting📬 Direct Response🤝 Client Acquisition💰 Value-Based Pricing📧 Cold Outreach
The Copywriter's Guide To Getting Paid Summary
The Copywriter's Guide To Getting Paid 95%
How to land a copywriting client tomorrow: one low-risk offer, then a career built on royalties.
by Roy Furr 2015
3.67
3 ratings
✍️ Freelance Copywriting📬 Direct Response🤝 Client Acquisition💰 Value-Based Pricing📧 Cold Outreach
No B.S. Marketing to the Affluent
by Dan S. Kennedy • 2008
Target the affluent, charge more, ditch the rest: the direct-response guide to premium positioning.
4.11
425
💎 Luxury Marketing✉️ Direct Response Marketing💰 Premium Pricing🎯 Authority Positioning👑 Status Consumption
No B.S. Marketing to the Affluent Summary
No B.S. Marketing to the Affluent 95%
Target the affluent, charge more, ditch the rest: the direct-response guide to premium positioning.
by Dan S. Kennedy 2008
4.11
425 ratings
💎 Luxury Marketing✉️ Direct Response Marketing💰 Premium Pricing🎯 Authority Positioning👑 Status Consumption
Magnetic Marketing
by Dan S. Kennedy • 2018
A customer magnet: unrefusable offers, dogged follow-up, and retention that pays you twice.
4.20
457
📬 Direct Response Marketing🏪 Small Business Marketing🧲 Lead Generation🎁 Offer Creation🔁 Customer Retention
Magnetic Marketing Summary
Magnetic Marketing 95%
A customer magnet: unrefusable offers, dogged follow-up, and retention that pays you twice.
by Dan S. Kennedy 2018
4.20
457 ratings
📬 Direct Response Marketing🏪 Small Business Marketing🧲 Lead Generation🎁 Offer Creation🔁 Customer Retention
Email Marketing Demystified
by Matthew Paulson • 2015
The $43-to-$1 channel: a system for building a list that sells on demand.
3.96
163
📧 Email Marketing💻 Digital Marketing✍️ Copywriting👥 Audience Building🤖 Marketing Automation
Email Marketing Demystified Summary
Email Marketing Demystified 95%
The $43-to-$1 channel: a system for building a list that sells on demand.
by Matthew Paulson 2015
3.96
163 ratings
📧 Email Marketing💻 Digital Marketing✍️ Copywriting👥 Audience Building🤖 Marketing Automation
ADVANTAGE
by Joe Solari • 2020
Your best marketer is your last reader. A system for making every launch bigger than the last.
4.56
52
📈 Cumulative Advantage🧠 Behavioral Economics📖 Reader Psychology👥 Community Building🧲 Brand Strategy
ADVANTAGE Summary
ADVANTAGE 95%
Your best marketer is your last reader. A system for making every launch bigger than the last.
by Joe Solari 2020
4.56
52 ratings
📈 Cumulative Advantage🧠 Behavioral Economics📖 Reader Psychology👥 Community Building🧲 Brand Strategy
No B.S. Guide to Powerful Presentations
by Dan S. Kennedy • 2017
One presentation that sells in person, online, and on autopilot: the direct-response formula.
3.47
75
🎯 Sales Presentations📬 Direct Response Marketing💻 Webinar Marketing💰 Offer Crafting🧠 Audience Psychology
No B.S. Guide to Powerful Presentations Summary
No B.S. Guide to Powerful Presentations 94%
One presentation that sells in person, online, and on autopilot: the direct-response formula.
by Dan S. Kennedy 2017
3.47
75 ratings
🎯 Sales Presentations📬 Direct Response Marketing💻 Webinar Marketing💰 Offer Crafting🧠 Audience Psychology
The Story Engine
by Kyle Gray • 2017
Stop writing all day. A content system that builds trust, attracts leads, and scales beyond you.
3.66
223
🎯 Content Marketing📖 Brand Storytelling🧲 Inbound Marketing🎣 Lead Generation⚙️ Marketing Automation
The Story Engine Summary
The Story Engine 94%
Stop writing all day. A content system that builds trust, attracts leads, and scales beyond you.
by Kyle Gray 2017
3.66
223 ratings
🎯 Content Marketing📖 Brand Storytelling🧲 Inbound Marketing🎣 Lead Generation⚙️ Marketing Automation
Confessions of an Advertising Man
by David Ogilvy • 2004
Entertaining ads rarely sell. Great ones make a concrete promise, then repeat it for decades.
4
6k+
🎨 Advertising Craft✍️ Copywriting🏗️ Brand Building🧠 Sales Psychology🥃 Madison Avenue
Confessions of an Advertising Man Summary
Confessions of an Advertising Man 94%
Entertaining ads rarely sell. Great ones make a concrete promise, then repeat it for decades.
by David Ogilvy 2004
4
6k+ ratings
🎨 Advertising Craft✍️ Copywriting🏗️ Brand Building🧠 Sales Psychology🥃 Madison Avenue
Content Marketing Strategies For Dummies
by Stephanie Diamond • 2016
Turn scattered blog posts into a content system that attracts, converts, and keeps customers.
3.80
10
📝 Content Marketing📋 Content Strategy📥 Inbound Marketing📖 Business Storytelling🔍 Audience Research
Content Marketing Strategies For Dummies Summary
Content Marketing Strategies For Dummies 94%
Turn scattered blog posts into a content system that attracts, converts, and keeps customers.
by Stephanie Diamond 2016
3.80
10 ratings
📝 Content Marketing📋 Content Strategy📥 Inbound Marketing📖 Business Storytelling🔍 Audience Research
How to Launch a Freelance Copywriting Business
by Jules Horne • 2018
Most copywriters earn a full income from five billable hours. Here's how creative writers can start.
3.75
40
✍️ Freelance Copywriting🎨 Creative Business🤝 Client Acquisition⏰ Time Management💰 Pricing Strategies
How to Launch a Freelance Copywriting Business Summary
How to Launch a Freelance Copywriting Business 94%
Most copywriters earn a full income from five billable hours. Here's how creative writers can start.
by Jules Horne 2018
3.75
40 ratings
✍️ Freelance Copywriting🎨 Creative Business🤝 Client Acquisition⏰ Time Management💰 Pricing Strategies
How I Made My First Million on the Internet and How You Can Too!
by Ewen Chia • 2009
Five parts power every online business. Miss one, the machine stalls. Here's the full blueprint.
3.46
102
🌐 Internet Marketing💡 Information Marketing📧 Email List Building✍️ Copywriting🚦 Traffic Generation
How I Made My First Million on the Internet and How You Can Too! Summary
How I Made My First Million on the Internet and How You Can Too! 94%
Five parts power every online business. Miss one, the machine stalls. Here's the full blueprint.
by Ewen Chia 2009
3.46
102 ratings
🌐 Internet Marketing💡 Information Marketing📧 Email List Building✍️ Copywriting🚦 Traffic Generation
Seducing Strangers
by Josh Weltman • 2015
Advertising's real job isn't selling. It's making people happy. A Mad Man shows you how.
3.84
317
🎯 Advertising Strategy🧠 Consumer Psychology✍️ Copywriting🏗️ Brand Building💎 Authentic Marketing
Seducing Strangers Summary
Seducing Strangers 94%
Advertising's real job isn't selling. It's making people happy. A Mad Man shows you how.
by Josh Weltman 2015
3.84
317 ratings
🎯 Advertising Strategy🧠 Consumer Psychology✍️ Copywriting🏗️ Brand Building💎 Authentic Marketing
How to Write and Sell Simple Information for Fun and Profit
by Robert W. Bly • 2021
A field manual for turning what you know into books, courses, and a recurring income stream.
4.30
10
📨 Information Marketing✍️ How-To Writing🎯 Niche Expertise♻️ Content Repurposing💸 Passive Income
How to Write and Sell Simple Information for Fun and Profit Summary
How to Write and Sell Simple Information for Fun and Profit 94%
A field manual for turning what you know into books, courses, and a recurring income stream.
by Robert W. Bly 2021
4.30
10 ratings
📨 Information Marketing✍️ How-To Writing🎯 Niche Expertise♻️ Content Repurposing💸 Passive Income
Make A Killing On Kindle
by Michael Alvear • 2012
Skip the blog, forget Twitter: guerrilla tactics for selling ebooks on Amazon's own turf.
3.92
313
📚 Kindle Publishing🥷 Guerrilla Marketing🔍 Amazon Algorithms📈 Book Marketing✍️ Conversion Copy
Make A Killing On Kindle Summary
Make A Killing On Kindle 94%
Skip the blog, forget Twitter: guerrilla tactics for selling ebooks on Amazon's own turf.
by Michael Alvear 2012
3.92
313 ratings
📚 Kindle Publishing🥷 Guerrilla Marketing🔍 Amazon Algorithms📈 Book Marketing✍️ Conversion Copy
Secrets of a Freelance Writer
by Robert W. Bly • 2006
Six-figure writing careers aren't for geniuses. They're for those who treat freelance as a business.
3.94
159
🖋 Freelance Writing📋 Copywriting💼 Self-Employment💰 Rates And Pricing🤝 Client Management
Secrets of a Freelance Writer Summary
Secrets of a Freelance Writer 94%
Six-figure writing careers aren't for geniuses. They're for those who treat freelance as a business.
by Robert W. Bly 2006
3.94
159 ratings
🖋 Freelance Writing📋 Copywriting💼 Self-Employment💰 Rates And Pricing🤝 Client Management
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