تصميم

يُشكّل التصميم الرائع كل جانب من جوانب عالمنا، بدءًا من الواجهات الرقمية التي نستخدمها يوميًا وصولًا إلى العمليات الإبداعية التي تدفع الابتكار وحل المشكلات. تستكشف هذه الكتب المبادئ والمنهجيات والقوة التحويلية للتفكير التصميمي عبر مختلف التخصصات، وتقدم أطرًا عملية وإلهامًا لابتكار حلول أكثر بديهية وذات معنى ومتمحورة حول الإنسان.

تصميم ملخصات الكتب

سبرينت

بقلم جيك ناب • 2016

The five-day sprint that replaces endless debate with sketch, decide, prototype, and test.

4.18

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🧠 Design Thinking 🚀 Lean Startup 🛠️ Rapid Prototyping 🔍 User Research ✅ Validated Learning

سبرينت

The five-day sprint that replaces endless debate with sketch, decide, prototype, and test.

بقلم جيك ناب 2016 274 صفحة

4.18

٢٣٬٠٠٠+ تقييم

🧠 Design Thinking 🚀 Lean Startup 🛠️ Rapid Prototyping 🔍 User Research ✅ Validated Learning

اختراق النمو

بقلم شون إليس • 2017

Build a team that runs 30 growth experiments a week; here is the structure and process.

4.11

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🚀 Growth Hacking 🎯 Product/Market Fit 🧪 Rapid Experimentation 🔁 Retention Loops 🚪 Onboarding Design

اختراق النمو

Build a team that runs 30 growth experiments a week; here is the structure and process.

بقلم شون إليس 2017 320 صفحة

4.11

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🚀 Growth Hacking 🎯 Product/Market Fit 🧪 Rapid Experimentation 🔁 Retention Loops 🚪 Onboarding Design

The Poetics of Space

بقلم Gaston Bachelard • 1957

Your childhood home is a blueprint of your mind: how cellars, attics, and corners form the psyche.

4.18

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🏠 Phenomenology Of Space 🛋️ Domestic Space Psychology ✨ Poetic Imagination 📍 Spatial Memory 🏛️ Architectural Phenomenology

The Poetics of Space

Your childhood home is a blueprint of your mind: how cellars, attics, and corners form the psyche.

بقلم Gaston Bachelard 1957 282 صفحة

4.18

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🏠 Phenomenology Of Space 🛋️ Domestic Space Psychology ✨ Poetic Imagination 📍 Spatial Memory 🏛️ Architectural Phenomenology

How Brands Become Icons

بقلم Douglas B. Holt • 2004

Brands become icons by telling myths that resolve cultural tensions.

3.84

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🧱 Brand Strategy 🌍 Cultural Strategy 📖 Brand Mythology ⚖️ Cultural Tensions 🎭 Consumer Identity

How Brands Become Icons

Brands become icons by telling myths that resolve cultural tensions.

بقلم Douglas B. Holt 2004 288 صفحة

3.84

٣٩٢ تقييم

🧱 Brand Strategy 🌍 Cultural Strategy 📖 Brand Mythology ⚖️ Cultural Tensions 🎭 Consumer Identity

Clean Architecture

بقلم Robert C. Martin • 2017

Why your database should never be the center: building business logic that outlives its frameworks.

4.21

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🏛️ Software Architecture 🔗 Dependency Management 🧱 Component Architecture ✅ Testable Design 🔨 Software Craftsmanship

Clean Architecture

Why your database should never be the center: building business logic that outlives its frameworks.

بقلم Robert C. Martin 2017 432 صفحة

4.21

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🏛️ Software Architecture 🔗 Dependency Management 🧱 Component Architecture ✅ Testable Design 🔨 Software Craftsmanship

Designing Data-Intensive Applications

بقلم Martin Kleppmann • 2015

Networks fail, clocks drift, consensus is elusive. The big ideas behind systems that work anyway.

4.70

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🖥️ Distributed Systems 🗄️ Database Design 🤝 Consensus Algorithms 🛡️ Fault Tolerance 📊 Consistency Models

Designing Data-Intensive Applications

Networks fail, clocks drift, consensus is elusive. The big ideas behind systems that work anyway.

بقلم Martin Kleppmann 2015 614 صفحة

4.70

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🖥️ Distributed Systems 🗄️ Database Design 🤝 Consensus Algorithms 🛡️ Fault Tolerance 📊 Consistency Models

لا تجعلني أفكر

بقلم ستيف كروغ • 2000

Users scan, guess, never read. The compact guide to websites that work first try.

4.24

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🖥️ Web Usability 📋 Usability Heuristics 🗂️ Information Architecture 👁️ Visual Hierarchy 🧪 Usability Testing

لا تجعلني أفكر

Users scan, guess, never read. The compact guide to websites that work first try.

بقلم ستيف كروغ 2000 201 صفحة

4.24

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🖥️ Web Usability 📋 Usability Heuristics 🗂️ Information Architecture 👁️ Visual Hierarchy 🧪 Usability Testing

فن تصميم الألعاب

بقلم جيسي شيل • 2008

Players feel your work, they don't read it. A hundred ways to design what they feel.

4.39

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🎮 Game Design 🧠 Player Psychology 🔄 Iterative Design 🌊 Flow Theory 🌍 World-Building

فن تصميم الألعاب

Players feel your work, they don't read it. A hundred ways to design what they feel.

بقلم جيسي شيل 2008 520 صفحة

4.39

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🎮 Game Design 🧠 Player Psychology 🔄 Iterative Design 🌊 Flow Theory 🌍 World-Building

The Hero and the Outlaw

بقلم Margaret Mark • 2001

The deepest brands play a role your customer already knows; here is the full cast.

4.13

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🏛️ Brand Identity ❤️ Emotional Branding 📖 Brand Storytelling 🧠 Jungian Psychology 🏢 Corporate Culture

The Hero and the Outlaw

The deepest brands play a role your customer already knows; here is the full cast.

بقلم Margaret Mark 2001 384 صفحة

4.13

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🏛️ Brand Identity ❤️ Emotional Branding 📖 Brand Storytelling 🧠 Jungian Psychology 🏢 Corporate Culture

من أين تأتي الأفكار الجيدة

بقلم ستيفن جونسون • 2010

Breakthroughs come from networks, borrowed parts, and gradual insights, not lone geniuses.

3.99

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🧩 Innovation Theory 🕸️ Network Theory 🍀 Serendipity 🌼 Cross-Pollination 👐 Open Source

من أين تأتي الأفكار الجيدة

Breakthroughs come from networks, borrowed parts, and gradual insights, not lone geniuses.

بقلم ستيفن جونسون 2010 340 صفحة

3.99

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🧩 Innovation Theory 🕸️ Network Theory 🍀 Serendipity 🌼 Cross-Pollination 👐 Open Source

Make Time

بقلم Jake Knapp • 2018

One daily priority. A boring phone. Steady energy. Two designers rebuild your attention from scratch

4.07

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🕐 Time Management 📱 Tech-Life Balance 🎯 Attention Management ☀️ Daily Focus Rituals 🧩 Behavioral Design

Make Time

One daily priority. A boring phone. Steady energy. Two designers rebuild your attention from scratch

بقلم Jake Knapp 2018 287 صفحة

4.07

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🕐 Time Management 📱 Tech-Life Balance 🎯 Attention Management ☀️ Daily Focus Rituals 🧩 Behavioral Design

The Decision Book

بقلم Mikael Krogerus • 2011

Fifty mental models for sharper decisions: what to use when your instincts hit their limit.

3.62

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🧠 Mental Models ♟️ Strategic Thinking 👁️ Visual Thinking ⏳ Time Management 🤝 Team Dynamics

The Decision Book

Fifty mental models for sharper decisions: what to use when your instincts hit their limit.

بقلم Mikael Krogerus 2011 176 صفحة

3.62

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🧠 Mental Models ♟️ Strategic Thinking 👁️ Visual Thinking ⏳ Time Management 🤝 Team Dynamics

The Gamification of Learning and Instruction

بقلم Karl M. Kapp • 2012

Points and badges alone fail. Design learning that motivates like a game, tailored to player types.

3.83

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🧱 Instructional Design 🎮 Game-Based Learning 🧠 Intrinsic Motivation 🎓 Experiential Learning 🔬 Self-Determination Theory

The Gamification of Learning and Instruction

Points and badges alone fail. Design learning that motivates like a game, tailored to player types.

بقلم Karl M. Kapp 2012 336 صفحة

3.83

٣٠٥ تقييم

🧱 Instructional Design 🎮 Game-Based Learning 🧠 Intrinsic Motivation 🎓 Experiential Learning 🔬 Self-Determination Theory

Transformed

بقلم Marty Cagan • 2024

The three-part shift for turning a feature factory into an innovation engine.

3.91

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📋 Product Management 🔄 Organizational Change 🔎 Product Discovery 🚀 Continuous Delivery 🤝 Empowered Teams

Transformed

The three-part shift for turning a feature factory into an innovation engine.

بقلم Marty Cagan 2024 368 صفحة

3.91

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📋 Product Management 🔄 Organizational Change 🔎 Product Discovery 🚀 Continuous Delivery 🤝 Empowered Teams

دليل هارفارد بزنس ريفيو للعروض التقديمية المقنعة

بقلم نانسي دوارتي • 2010

Your slides get three seconds to earn attention: the craft rules for making each one count.

3.95

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🎤 Presentation Skills 📖 Business Storytelling 🎨 Slide Design 👥 Audience Analysis ✍️ Message Crafting

دليل هارفارد بزنس ريفيو للعروض التقديمية المقنعة

Your slides get three seconds to earn attention: the craft rules for making each one count.

بقلم نانسي دوارتي 2010 256 صفحة

3.95

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🎤 Presentation Skills 📖 Business Storytelling 🎨 Slide Design 👥 Audience Analysis ✍️ Message Crafting

مجموعة بقاء رسام الرسوم المتحركة

بقلم ريتشارد ويليامز • 2001

Give your drawings weight, rhythm, and personality through time-tested construction rules.

4.41

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🎬 Character Animation ✏️ Hand-Drawn Animation 🛠️ Animation Technique 🧱 Figure Construction 🕺 Movement Principles

مجموعة بقاء رسام الرسوم المتحركة

Give your drawings weight, rhythm, and personality through time-tested construction rules.

بقلم ريتشارد ويليامز 2001 342 صفحة

4.41

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🎬 Character Animation ✏️ Hand-Drawn Animation 🛠️ Animation Technique 🧱 Figure Construction 🕺 Movement Principles

Irresistible

بقلم Adam Alter • 2017

The apps in your pocket are as carefully engineered for addiction as any casino game.

3.85

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🔄 Behavioral Addiction 📱 Tech Addiction 👀 Attention Economy 🎯 Persuasive Design 🎮 Gamification

Irresistible

The apps in your pocket are as carefully engineered for addiction as any casino game.

بقلم Adam Alter 2017 368 صفحة

3.85

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🔄 Behavioral Addiction 📱 Tech Addiction 👀 Attention Economy 🎯 Persuasive Design 🎮 Gamification

أظهر عملك!

بقلم أوستن كليون • 2014

Share your unfinished work daily, and the audience finds you before you are ready.

4.08

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🧑‍🎨 Creative Careers 💰 Art And Commerce 📤 Sharing Process 🌱 Amateur Mindset 🛡️ Creative Resilience

أظهر عملك!

Share your unfinished work daily, and the audience finds you before you are ready.

بقلم أوستن كليون 2014 131 صفحة

4.08

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🧑‍🎨 Creative Careers 💰 Art And Commerce 📤 Sharing Process 🌱 Amateur Mindset 🛡️ Creative Resilience

The Art of Noticing

بقلم Rob Walker • 2019

The cure for autopilot: 131 exercises that train your eye and fill your creative well.

3.77

٢٬٠٠٠+

🎨 Creative Practice 🔍 Attention Design 👀 Everyday Observation 🧘 Mindfulness Exercises 🔄 Perception Shift

The Art of Noticing

The cure for autopilot: 131 exercises that train your eye and fill your creative well.

بقلم Rob Walker 2019 256 صفحة

3.77

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🎨 Creative Practice 🔍 Attention Design 👀 Everyday Observation 🧘 Mindfulness Exercises 🔄 Perception Shift

Swipe to Unlock

بقلم Parth Detroja • 2017

Why Google and Facebook give everything away free, and how you can repurpose their strategies.

4.22

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🧩 Tech Strategy 🏗️ Platform Businesses 🔄 Subscription Models 📈 Data-Driven Decisions 🚀 Startup Playbooks

Swipe to Unlock

Why Google and Facebook give everything away free, and how you can repurpose their strategies.

بقلم Parth Detroja 2017 323 صفحة

4.22

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🧩 Tech Strategy 🏗️ Platform Businesses 🔄 Subscription Models 📈 Data-Driven Decisions 🚀 Startup Playbooks

التفكير بالخط

بقلم إلين لوبتون • 2004

Typography is a craft, not a font menu: the rules of spacing, history, and form.

4.12

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🔤 Typography 📄 Editorial Design 📊 Visual Hierarchy 📜 History Of Type 💻 Digital Typography

التفكير بالخط

Typography is a craft, not a font menu: the rules of spacing, history, and form.

بقلم إلين لوبتون 2004 176 صفحة

4.12

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🔤 Typography 📄 Editorial Design 📊 Visual Hierarchy 📜 History Of Type 💻 Digital Typography

شهر الرجل الأسطوري

بقلم فريدريك بي. بروكس جونيور • 1975

A late software project plus more programmers equals a later one. The essays that proved it.

4.01

١٥٬٠٠٠+

🏗️ Software Project Management 🧱 Systems Design 🎨 Conceptual Design 👥 Team Dynamics 🔄 Incremental Development

شهر الرجل الأسطوري

A late software project plus more programmers equals a later one. The essays that proved it.

بقلم فريدريك بي. بروكس جونيور 1975 322 صفحة

4.01

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🏗️ Software Project Management 🧱 Systems Design 🎨 Conceptual Design 👥 Team Dynamics 🔄 Incremental Development

Toyota Production System

بقلم Taiichi Ohno • 1978

Ford mass-produced cars. Toyota built them one at a time, on demand, and won.

4.11

٢٬٠٠٠+

🏭 Lean Manufacturing ⚙️ Production Systems 🗑️ Waste Elimination 🔄 Continuous Improvement 🔗 Pull Systems

Toyota Production System

Ford mass-produced cars. Toyota built them one at a time, on demand, and won.

بقلم Taiichi Ohno 1978 152 صفحة

4.11

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🏭 Lean Manufacturing ⚙️ Production Systems 🗑️ Waste Elimination 🔄 Continuous Improvement 🔗 Pull Systems

Building Strong Brands

بقلم David A. Aaker • 1995

A brand is an asset hiding inside your marketing budget. The system for unlocking it.

3.99

٥٠٠+

🏷️ Brand Management 🎯 Brand Identity 🧠 Consumer Psychology 💙 Emotional Branding 🔲 Marketing Frameworks

Building Strong Brands

A brand is an asset hiding inside your marketing budget. The system for unlocking it.

بقلم David A. Aaker 1995 400 صفحة

3.99

٥٠٠+ تقييم

🏷️ Brand Management 🎯 Brand Identity 🧠 Consumer Psychology 💙 Emotional Branding 🔲 Marketing Frameworks

Cracked It! How to solve big problems and sell solutions like top strategy consultants

بقلم Bernard Garrette • 2018

Four stages top consultants use to crack any problem, and the final one most people skip.

4.23

٥٠٠+

📊 Management Consulting 🧩 Structured Problem Solving 📣 Solution Selling 🎨 Design Thinking 🧠 Cognitive Biases

Cracked It! How to solve big problems and sell solutions like top strategy consultants

Four stages top consultants use to crack any problem, and the final one most people skip.

بقلم Bernard Garrette 2018 303 صفحة

4.23

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📊 Management Consulting 🧩 Structured Problem Solving 📣 Solution Selling 🎨 Design Thinking 🧠 Cognitive Biases

هندسة الأوامر للذكاء الاصطناعي التوليدي

بقلم جيمس فينيكس • 2024

Build AI that ships: systematic prompt design for text, images, and agents, not lucky guesses.

3.62

١٤٨

🎯 Prompt Engineering ⚙️ Ai Engineering 🎨 Text To Image 📚 Rag Systems 🤖 Ai Agents

هندسة الأوامر للذكاء الاصطناعي التوليدي

Build AI that ships: systematic prompt design for text, images, and agents, not lucky guesses.

بقلم جيمس فينيكس 2024 422 صفحة

3.62

١٤٨ تقييم

🎯 Prompt Engineering ⚙️ Ai Engineering 🎨 Text To Image 📚 Rag Systems 🤖 Ai Agents

الفن والخوف

بقلم ديفيد بيلز • 1994

Art is a skill, not a gift. The only secret to sustaining it: knowing how not to quit.

3.77

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🎨 Artistic Practice 😰 Creative Fear ⏰ Creative Habits 🗣️ Finding Your Voice 🔄 Art As Practice

الفن والخوف

Art is a skill, not a gift. The only secret to sustaining it: knowing how not to quit.

بقلم ديفيد بيلز 1994 122 صفحة

3.77

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🎨 Artistic Practice 😰 Creative Fear ⏰ Creative Habits 🗣️ Finding Your Voice 🔄 Art As Practice

They Ask, You Answer

بقلم Marcus Sheridan • 2019

Publish your price, admit your flaws, answer every question openly. The buyers sell themselves.

4.22

١٬٠٠٠+

📝 Content Marketing 🧲 Inbound Marketing 🎓 Customer Education 🤝 Trust-Based Sales 🎬 Video Marketing

They Ask, You Answer

Publish your price, admit your flaws, answer every question openly. The buyers sell themselves.

بقلم Marcus Sheridan 2019 352 صفحة

4.22

١٬٠٠٠+ تقييم

📝 Content Marketing 🧲 Inbound Marketing 🎓 Customer Education 🤝 Trust-Based Sales 🎬 Video Marketing

How To Build A Car

بقلم Adrian Newey • 2017

Ayrton Senna died in his car. He still built more F1 championships than anyone.

4.45

١٤٬٠٠٠+

🏎️ Formula One 🏁 Motorsport Memoir 🔧 Race Car Design 💨 Aerodynamics 🎨 Creative Process

How To Build A Car

Ayrton Senna died in his car. He still built more F1 championships than anyone.

بقلم Adrian Newey 2017 1 صفحة

4.45

١٤٬٠٠٠+ تقييم

🏎️ Formula One 🏁 Motorsport Memoir 🔧 Race Car Design 💨 Aerodynamics 🎨 Creative Process

Platform Revolution

بقلم Geoffrey G. Parker • 2016

The algorithm is the new assembly line, and network effects are the new economies of scale.

4.04

٤٬٠٠٠+

🏗️ Platform Business Models ⚖️ Multi-Sided Markets 🕸️ Network Effects 🎛️ Platform Design 🚀 Platform Launch

Platform Revolution

The algorithm is the new assembly line, and network effects are the new economies of scale.

بقلم Geoffrey G. Parker 2016 352 صفحة

4.04

٤٬٠٠٠+ تقييم

🏗️ Platform Business Models ⚖️ Multi-Sided Markets 🕸️ Network Effects 🎛️ Platform Design 🚀 Platform Launch

حاسة العلامة التجارية

بقلم مارتن ليندستروم • 2005

Activate the three senses most brands ignore, and build devotion that a logo alone never could.

3.88

٥٠٠+

🏗️ Brand Strategy 🧠 Consumer Psychology ✨ Multisensory Design ❤️ Emotional Branding 🔗 Brand Loyalty

حاسة العلامة التجارية

Activate the three senses most brands ignore, and build devotion that a logo alone never could.

بقلم مارتن ليندستروم 2005 256 صفحة

3.88

٥٠٠+ تقييم

🏗️ Brand Strategy 🧠 Consumer Psychology ✨ Multisensory Design ❤️ Emotional Branding 🔗 Brand Loyalty

Wabi Sabi

بقلم Beth Kempton • 2018

A Japanese philosophy prizing the cracked, weathered, and incomplete. Its lesson for modern anxiety.

3.90

٧٬٠٠٠+

🎋 Japanese Aesthetics ☸️ Eastern Philosophy 🍂 Embracing Imperfection 🧹 Simplicity 🌿 Nature Connection

Wabi Sabi

A Japanese philosophy prizing the cracked, weathered, and incomplete. Its lesson for modern anxiety.

بقلم Beth Kempton 2018 256 صفحة

3.90

٧٬٠٠٠+ تقييم

🎋 Japanese Aesthetics ☸️ Eastern Philosophy 🍂 Embracing Imperfection 🧹 Simplicity 🌿 Nature Connection

The Presentation Secrets of Steve Jobs

بقلم Carmine Gallo • 2009

Steve Jobs didn't wing it. Nine learnable techniques that turned product launches into theater.

4.09

٧٬٠٠٠+

🎤 Public Speaking 📖 Business Storytelling 🖼️ Slide Design 👁️ Visual Communication ✂️ Message Simplification

The Presentation Secrets of Steve Jobs

Steve Jobs didn't wing it. Nine learnable techniques that turned product launches into theater.

بقلم Carmine Gallo 2009 272 صفحة

4.09

٧٬٠٠٠+ تقييم

🎤 Public Speaking 📖 Business Storytelling 🖼️ Slide Design 👁️ Visual Communication ✂️ Message Simplification

ابتكار نموذج العمل التجاري

بقلم ألكسندر أوستروالدر • 2010

A one-page canvas to map, challenge, and reinvent how your business makes money and delivers value.

4.21

٥٩٬٠٠٠+

📋 Business Model Innovation 🖼️ Visual Frameworks 🎨 Design Thinking 🗺️ Strategy Tools 🔍 Customer Discovery

ابتكار نموذج العمل التجاري

A one-page canvas to map, challenge, and reinvent how your business makes money and delivers value.

بقلم ألكسندر أوستروالدر 2010 288 صفحة

4.21

٥٩٬٠٠٠+ تقييم

📋 Business Model Innovation 🖼️ Visual Frameworks 🎨 Design Thinking 🗺️ Strategy Tools 🔍 Customer Discovery

System Design Interview – An insider's guide

بقلم Alex Xu • 2020

Four steps to scope, design, and deep-dive any system problem, drilled on eight interview classics.

4.26

٣٬٠٠٠+

📡 Distributed Systems 🎤 System Design Interviews 📈 Scalability Patterns 🧱 Backend Architecture 💾 Caching Strategies

System Design Interview – An insider's guide

Four steps to scope, design, and deep-dive any system problem, drilled on eight interview classics.

بقلم Alex Xu 2020 324 صفحة

4.26

٣٬٠٠٠+ تقييم

📡 Distributed Systems 🎤 System Design Interviews 📈 Scalability Patterns 🧱 Backend Architecture 💾 Caching Strategies

The Language of New Media

بقلم Lev Manovich • 2001

Why a film is now a database, a screen is a control panel, and cinema became animation.

3.86

١٬٠٠٠+

🎓 New Media Theory 💻 Digital Culture 🖥️ Software Studies 🏺 Media Archaeology 🗃️ Database Aesthetics

The Language of New Media

Why a film is now a database, a screen is a control panel, and cinema became animation.

بقلم Lev Manovich 2001 354 صفحة

3.86

١٬٠٠٠+ تقييم

🎓 New Media Theory 💻 Digital Culture 🖥️ Software Studies 🏺 Media Archaeology 🗃️ Database Aesthetics

Competing Against Luck

بقلم Clayton M. Christensen • 2016

People buy progress, not products. The progress they seek reveals what competitors never see.

4.15

٦٬٠٠٠+

💡 Innovation Strategy 🔍 Customer Research 🧠 Consumer Behavior 🎨 Product Design ✏️ Design Thinking

Competing Against Luck

People buy progress, not products. The progress they seek reveals what competitors never see.

بقلم Clayton M. Christensen 2016 288 صفحة

4.15

٦٬٠٠٠+ تقييم

💡 Innovation Strategy 🔍 Customer Research 🧠 Consumer Behavior 🎨 Product Design ✏️ Design Thinking

الكود النظيف

بقلم روبرت سي. مارتن • 2007

Code is read far more than it's written: the rules for making yours legible to humans.

4.35

٢٣٬٠٠٠+

🛠️ Software Craftsmanship 📖 Code Readability 🔄 Refactoring 🧪 Test-Driven Development 🧱 Object-Oriented Design

الكود النظيف

Code is read far more than it's written: the rules for making yours legible to humans.

بقلم روبرت سي. مارتن 2007 464 صفحة

4.35

٢٣٬٠٠٠+ تقييم

🛠️ Software Craftsmanship 📖 Code Readability 🔄 Refactoring 🧪 Test-Driven Development 🧱 Object-Oriented Design

Zag

بقلم Marty Neumeier • 2006

Why different beats better, and the method for making your brand the one they remember.

3.99

٣٬٠٠٠+

🔖 Brand Strategy ⚡ Radical Differentiation 🎨 Design Thinking 🛎️ Customer Experience 🗺️ Market Positioning

Zag

Why different beats better, and the method for making your brand the one they remember.

بقلم Marty Neumeier 2006 192 صفحة

3.99

٣٬٠٠٠+ تقييم

🔖 Brand Strategy ⚡ Radical Differentiation 🎨 Design Thinking 🛎️ Customer Experience 🗺️ Market Positioning

Emotional Branding, Revised Edition

بقلم Marc Gobé • 2001

Emotions, not features, drive loyalty. The sensory, story-driven playbook for brands people love.

3.76

٣٩٨

🧭 Brand Strategy 🧠 Consumer Psychology 👁️ Sensory Marketing ❤️ Emotional Design 📻 Nostalgia Marketing

Emotional Branding, Revised Edition

Emotions, not features, drive loyalty. The sensory, story-driven playbook for brands people love.

بقلم Marc Gobé 2001 344 صفحة

3.76

٣٩٨ تقييم

🧭 Brand Strategy 🧠 Consumer Psychology 👁️ Sensory Marketing ❤️ Emotional Design 📻 Nostalgia Marketing

The Business Model Navigator

بقلم Oliver Gassmann • 2013

Nearly every breakthrough business model remixes the same 55 patterns. A method for finding yours.

4.10

٤٥٥

🏗️ Business Model Innovation 🏢 Corporate Innovation 🔧 Innovation Frameworks 🧩 Business Patterns 🧪 Business Prototyping

The Business Model Navigator

Nearly every breakthrough business model remixes the same 55 patterns. A method for finding yours.

بقلم Oliver Gassmann 2013 400 صفحة

4.10

٤٥٥ تقييم

🏗️ Business Model Innovation 🏢 Corporate Innovation 🔧 Innovation Frameworks 🧩 Business Patterns 🧪 Business Prototyping

Designing Brand Identity

بقلم Alina Wheeler • 2003

The complete playbook for turning abstract company values into a brand people trust on sight.

4.12

٢٬٠٠٠+

🆔 Brand Identity 🏢 Corporate Branding 🧭 Brand Strategy ⚙️ Design Process 🔗 Identity Systems

Designing Brand Identity

The complete playbook for turning abstract company values into a brand people trust on sight.

بقلم Alina Wheeler 2003 310 صفحة

4.12

٢٬٠٠٠+ تقييم

🆔 Brand Identity 🏢 Corporate Branding 🧭 Brand Strategy ⚙️ Design Process 🔗 Identity Systems

الهروب من فخ البناء

بقلم ميليسا بيري • 2018

Feature factories ship output. Products need outcomes. The framework for making the switch.

4.28

٤٬٠٠٠+

🧭 Product Management 🎯 Outcome-Driven Development 🗺️ Product Strategy 🔍 Product Discovery 🧪 Experimentation Culture

الهروب من فخ البناء

Feature factories ship output. Products need outcomes. The framework for making the switch.

بقلم ميليسا بيري 2018 199 صفحة

4.28

٤٬٠٠٠+ تقييم

🧭 Product Management 🎯 Outcome-Driven Development 🗺️ Product Strategy 🔍 Product Discovery 🧪 Experimentation Culture

Build

بقلم Tony Fadell • 2022

Designing the iPod taught him how to build what matters: products, teams, and a career that lasts.

4.31

٩٬٠٠٠+

🛠️ Product Design 🌉 Silicon Valley 🚀 Startup Building 📉 Learning From Failure 👥 Team Leadership

Build

Designing the iPod taught him how to build what matters: products, teams, and a career that lasts.

بقلم Tony Fadell 2022 416 صفحة

4.31

٩٬٠٠٠+ تقييم

🛠️ Product Design 🌉 Silicon Valley 🚀 Startup Building 📉 Learning From Failure 👥 Team Leadership

Becoming Steve Jobs

بقلم Brent Schlender • 2015

Steve Jobs was not born a visionary. His twelve years outside Apple made him one.

4.15

١٧٬٠٠٠+

📚 Founder Biographies 🔄 Corporate Turnarounds 💻 Silicon Valley History 🌱 Leadership Evolution ✨ Product Design Philosophy

Becoming Steve Jobs

Steve Jobs was not born a visionary. His twelve years outside Apple made him one.

بقلم Brent Schlender 2015 482 صفحة

4.15

١٧٬٠٠٠+ تقييم

📚 Founder Biographies 🔄 Corporate Turnarounds 💻 Silicon Valley History 🌱 Leadership Evolution ✨ Product Design Philosophy

Design Is Storytelling

بقلم Ellen Lupton • 2017

Great design is storytelling: shaping choices, mapping emotions, and turning users into heroes.

3.96

١٬٠٠٠+

🧠 Design Thinking 📖 Narrative Design ❤️ Emotional Design 🧪 Behavioral Design 🤝 Human-Centered Design

Design Is Storytelling

Great design is storytelling: shaping choices, mapping emotions, and turning users into heroes.

بقلم Ellen Lupton 2017 160 صفحة

3.96

١٬٠٠٠+ تقييم

🧠 Design Thinking 📖 Narrative Design ❤️ Emotional Design 🧪 Behavioral Design 🤝 Human-Centered Design

Steve Jobs

بقلم Walter Isaacson • 2011

Ousted from Apple at 30, he returned to save it, then reinvented music, phones, and computing.

4.16

١٬٠٠٠٬٠٠٠+

🖥️ Silicon Valley 📱 Tech Industry History 🎯 Product Obsession 👁️ Design Philosophy 🔄 Corporate Turnarounds

Steve Jobs

Ousted from Apple at 30, he returned to save it, then reinvented music, phones, and computing.

بقلم Walter Isaacson 2011 630 صفحة

4.16

١٬٠٠٠٬٠٠٠+ تقييم

🖥️ Silicon Valley 📱 Tech Industry History 🎯 Product Obsession 👁️ Design Philosophy 🔄 Corporate Turnarounds

Play Bigger

بقلم Al Ramadan • 2016

76% of a market's value goes to whoever defines it. This is the manual.

3.86

٢٬٠٠٠+

🗂️ Category Strategy 🎯 Brand Positioning 🌐 Market Shaping 📣 Business Narrative 🏆 Winner-Take-All Markets

Play Bigger

76% of a market's value goes to whoever defines it. This is the manual.

بقلم Al Ramadan 2016 272 صفحة

3.86

٢٬٠٠٠+ تقييم

🗂️ Category Strategy 🎯 Brand Positioning 🌐 Market Shaping 📣 Business Narrative 🏆 Winner-Take-All Markets

100 Things Every Designer Needs to Know About People

بقلم Susan M. Weinschenk • 2011

Drawn to faces, blind to detail, ruled by emotion: the human mind your design actually meets.

4.09

٦٬٠٠٠+

🧠 Design Psychology 🤔 Cognitive Biases 🔧 Behavioral Design 👁️ Visual Perception 🧩 Memory And Learning

100 Things Every Designer Needs to Know About People

Drawn to faces, blind to detail, ruled by emotion: the human mind your design actually meets.

بقلم Susan M. Weinschenk 2011 242 صفحة

4.09

٦٬٠٠٠+ تقييم

🧠 Design Psychology 🤔 Cognitive Biases 🔧 Behavioral Design 👁️ Visual Perception 🧩 Memory And Learning

The Little Book of Hygge

بقلم Meik Wiking • 2016

Danes burn 13 pounds of candle wax a year and credit it for their happiness.

3.77

١٠٠٬٠٠٠+

🇩🇰 Danish Culture 😊 Happiness Studies 🏔️ Scandinavian Lifestyle 🐌 Slow Living 🤝 Social Connection

The Little Book of Hygge

Danes burn 13 pounds of candle wax a year and credit it for their happiness.

بقلم Meik Wiking 2016 225 صفحة

3.77

١٠٠٬٠٠٠+ تقييم

🇩🇰 Danish Culture 😊 Happiness Studies 🏔️ Scandinavian Lifestyle 🐌 Slow Living 🤝 Social Connection

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