تشيب هيث (مؤلف أفكار عبقرية)

تشيب هيث

تشيب هيث هو أستاذ سلوك المنظمات في كلية إدارة الأعمال بجامعة ستانفورد.
حصل على درجة البكالوريوس في الهندسة الصناعية من جامعة تكساس A&M، وعلى درجة الدكتوراه في علم النفس من جامعة ستانفورد.
يُعرف هيث بأبحاثه في مجال اتخاذ القرارات، وسلوك المنظمات، وتواصل الأفكار.
شارك في تأليف الكتاب الأكثر مبيعًا "Switch: How to Change Things When Change Is Hard" مع شقيقه دان هيث.
لقد جعلت شراكتهما في "Made to Stick" وأعمال أخرى منهما أصواتًا مؤثرة في مجالات الأعمال وعلم النفس، لا سيما في مجالات إدارة التغيير واستراتيجيات التواصل الفعّالة.

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سيتم الخصم في Jul 8,
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