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Al Ries

Lahir tahun 1926 ries.com
Bisnis

  • Al Ries adalah seorang profesional pemasaran terkenal dan penulis, yang paling dikenal karena ikut mendirikan konsep "positioning" dalam pemasaran.

  • Ia lulus dari Universitas DePauw pada tahun 1950 dan memulai kariernya di General Electric sebelum mendirikan agensi periklanannya sendiri.

  • Ries ikut menulis artikel-artikel berpengaruh tentang positioning dan menulis beberapa buku terlaris tentang pemasaran.

  • Pada tahun 1994, ia mendirikan Ries & Ries bersama putrinya, Laura.

  • Diakui sebagai salah satu tokoh paling berpengaruh dalam hubungan masyarakat di abad ke-20, Ries terus membentuk strategi pemasaran melalui firma konsultasinya dan publikasi-publikasinya.

Buku oleh Al Ries

22 Hukum Tetap Pemasaran Ringkasan
22 Hukum Tetap Pemasaran
oleh Al Ries 1993 123 halaman
4.05
22.000+ penilaian
Bisnis
Kewirausahaan
Bisnis
Positioning Ringkasan
Positioning
The Battle for Your Mind
oleh Al Ries 1980 226 halaman
4.04
18.000+ penilaian
Bisnis
Psikologi
Kewirausahaan
The 22 Immutable Laws Of Branding Ringkasan
The 22 Immutable Laws Of Branding
oleh Al Ries 1998 178 halaman
3.88
3.000+ penilaian
Bisnis
Desain
Bisnis
The Fall of Advertising and the Rise of PR Ringkasan
The Fall of Advertising and the Rise of PR
oleh Al Ries 2002 320 halaman
3.72
500+ penilaian
Bisnis
Komunikasi
Focus Ringkasan
Focus
The Future of Your Company Depends on It
oleh Al Ries 1996 320 halaman
4.00
500+ penilaian
Bisnis
Kepemimpinan
Kewirausahaan
The Origin of Brands Ringkasan
The Origin of Brands
How Product Evolution Creates Endless Possibilities for New Brands
oleh Al Ries 2005 320 halaman
3.71
436 penilaian
Bisnis
Desain
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