Álex Rovira Celma (Barcelona, 1969) is a Spanish entrepreneur, writer, economist, international speaker, and consultant who has sold over nine million copies of his books.
He holds a business degree and MBA from ESADE, where he leads seminars on innovation, change management, talent, and creative thinking.
His most successful work, "La buena suerte," was published in 52 languages and sold three million copies in two years, winning Japan's best book award in 2004.
He co-authored the novel "La última respuesta" with Francesc Miralles, winning the Ciudad de Torrevieja Novel Prize in 2009.
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