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What Got You Here Won't Get You There

What Got You Here Won't Get You There

How Successful People Become Even More Successful
by Marshall Goldsmith 2007 268 pages
4.21
180 ratings
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Key Takeaways

1. The Success Delusion: What Got You Here Won't Get You There

One of the greatest mistakes of successful people is the assumption, “I am successful. I behave this way. Therefore, I must be successful because I behave this way!”

Success breeds delusion. Highly successful individuals often fall prey to a "success delusion," believing that all their behaviors, even the negative ones, are directly responsible for their achievements. This leads to a stubborn resistance to change, as they confuse correlation with causality, thinking their success is because of certain behaviors, when it might be in spite of them. This psychological trap makes them dismiss criticism and cling to established patterns.

Four core beliefs. Successful people are driven by powerful beliefs that, while enabling achievement, can hinder personal growth. These include:

  • I Have Succeeded: Confidence in skills and talent, often leading to overestimation of their contribution.
  • I Can Succeed: An unwavering belief in their capability to make things happen, fostering an internal locus of control.
  • I Will Succeed: Unflappable optimism and motivation, which can lead to overcommitment.
  • I Choose to Succeed: A high need for self-determination, making them resistant to external pressure to change.
    These beliefs, while positive, create a "superstition trap" where they mistakenly link all actions to positive outcomes.

Natural law of change. People only change when it's demonstrably in their best interest, aligning with their core values. This "natural law" means that to inspire change, one must connect it to what truly matters to the individual, whether it's money, power, status, popularity, or a deeper legacy. Understanding this self-interest is crucial for overcoming the inherent resistance that comes from past success.

2. Identify What to Stop, Not Just What to Do

Half the leaders I have met don’t need to learn what to do. They need to learn what to stop.

Focus on omission. Many successful leaders are already adept at "doing" the right things, but their progress is often hampered by negative behaviors they fail to recognize or address. Instead of adding more tasks to an already busy schedule, the most impactful change often comes from identifying and stopping detrimental habits. This approach simplifies the path to improvement, requiring acts of omission rather than complex new actions.

Shifting into neutrality. Rather than striving to become "nicer" (a daunting, multi-faceted task), a more achievable goal is to "stop being a jerk." This involves ceasing specific negative actions, which is easier than initiating numerous positive ones. For example, instead of actively complimenting every idea, simply refrain from criticizing or dismissing others' contributions. This inspired neutrality can dramatically improve interpersonal perceptions without requiring a complete personality overhaul.

Behavioral, not skill flaws. The habits holding people back are typically interpersonal and behavioral, not deficiencies in skill or intelligence. As individuals ascend the corporate ladder, technical competence becomes a given, making people skills the primary differentiator. These "transactional flaws" are everyday annoyances that erode goodwill, such as:

  • Winning too much
  • Adding too much value
  • Making destructive comments
  • Not listening
  • Claiming undeserved credit
    These are simple to correct, often requiring only a slight behavioral tweak rather than deep psychological therapy.

3. Goal Obsession: The Root of Many Flaws

Our quest for a successful outcome may end up doing more harm than good to our organizations, our families, and ourselves.

Distorted priorities. Goal obsession, while a driver of success, can become a "creator of flaws" by causing individuals to prioritize a narrow objective at the expense of a larger mission or personal values. This often stems from a misunderstanding of what truly brings happiness or what others expect. For instance, relentlessly pursuing financial goals might lead to neglecting family, the very reason for seeking wealth.

Unintended consequences. The intense focus on achieving specific targets can lead to ethical compromises or a disregard for interpersonal relationships. Leaders might adopt questionable methods to hit revenue goals, or become self-absorbed schemers, alienating colleagues in the process. The story of Colonel Nicholson building a "beautiful bridge" for his captors, forgetting the larger mission of winning the war, perfectly illustrates how a short-sighted goal can lead to disastrous outcomes.

Classic conditions for obsession. Goal obsession often flourishes under conditions of pressure, urgency, and high stakes. When individuals feel they are chasing the spotlight, have tight deadlines, or believe others are heavily dependent on them, they are more prone to losing perspective. The solution lies in stepping back, taking a breath, and reflecting on whether the immediate goal aligns with broader, more meaningful objectives for the organization, family, and self.

4. Seek Honest Feedback: The Map to Your Blind Spots

What is unknown to us may be well-known to others. We can learn from that.

The Johari Window. Feedback is essential for revealing our "blind spots"—aspects of our behavior known to others but unknown to ourselves. These "blindside moments," though sometimes painful, are invaluable gifts that provide an accurate external perspective, allowing us to compare our desired self with how we are actually perceived. Without this external mirror, genuine change is impossible.

Overcoming resistance. Successful people often resist negative feedback because it challenges their self-image, and subordinates are reluctant to give it due to power dynamics. To secure honest input, one must establish "Four Commitments" with colleagues:

  • Let go of the past: Focus on future improvement, not past grievances.
  • Tell the truth: Ensure sincerity and avoid sugarcoating.
  • Be supportive and helpful: Encourage a constructive, non-judgmental attitude.
  • Pick something to improve yourself: Create parity and mutual investment in growth.
    These commitments transform feedback from a critique into a collaborative effort.

Asking the right question. The most effective way to solicit feedback is to ask, "How can I do better?" This future-oriented question invites advice rather than criticism, signaling a genuine desire for improvement and a willingness to act. Conversely, questions like "What do you think of me?" are counterproductive, often eliciting defensive responses or insincere praise, especially in power relationships.

5. Apologize and Advertise: Declare Your Intent to Change

Saying you’re sorry to someone writes that contract in blood.

The magic move of apology. Apologizing is the most powerful and restorative human gesture, serving as the centerpiece for initiating change. It acknowledges past mistakes, signals an intention to improve, and creates an emotional contract with those affected. This "magic move" disarms resentment, fosters forgiveness, and compels others to move forward in a new, more positive relationship.

How to apologize effectively. A sincere apology is simple and direct: "I'm sorry. I'll try to do better in the future." Crucially, it must be followed by silence. Explanations, qualifications, or rationalizations dilute its power and can be perceived as excuses, undermining the gesture. The goal is to convey genuine contrition and a commitment to future improvement, not to justify past actions.

Advertise your change. After apologizing, it's vital to "advertise" your intention to change, because people's perceptions are slow to shift due to cognitive dissonance. You must relentlessly communicate your efforts, asking for ideas and regularly checking in on your progress. This consistent advertising chips away at old stereotypes, makes your efforts visible, and encourages colleagues to become invested in your transformation, turning them into allies rather than skeptics.

6. Master Active Listening and Gratitude

The ability to make a person feel that, when you’re with that person, he or she is the most important (and the only) person in the room is the skill that separates the great from the near-great.

Active listening is a skill. Effective listening is not a passive act but a highly active, disciplined process. It requires thinking before speaking, listening with genuine respect, and constantly asking, "Is it worth it?" before responding. This deliberate approach prevents impulsive, destructive comments and ensures that responses are thoughtful and constructive, fostering better relationships and encouraging open dialogue.

The power of "Thank you." Expressing gratitude is a fundamental, yet often neglected, interpersonal skill. Saying "Thank you" creates immediate closure in discussions, disarms potential arguments, and conveys appreciation without judgment. It's a simple, universally positive response that costs nothing but yields immense returns in goodwill and strengthens relationships, making others feel valued and respected.

Cultivating attentiveness. To truly listen and make others feel important, one must cultivate unwavering concentration. This means eliminating distractions, maintaining eye contact, and resisting the urge to interrupt or mentally compose responses. Practicing simple concentration drills, like silently counting to fifty without intrusive thoughts, can build the mental discipline needed to be fully present and engaged in every conversation, transforming interactions from transactional to deeply meaningful.

7. Follow Up Relentlessly: Change is a Process, Not an Event

People don’t get better without follow-up.

The missing link. Follow-up is the critical, often overlooked, component that transforms intentions into sustained behavioral change. Many leadership development efforts fail because they treat change as an event (e.g., a training session) rather than an ongoing process. Consistent follow-up, typically over 12-18 months, reinforces new behaviors and ensures they become ingrained.

"How'm I doing?" Regularly asking colleagues, "How am I doing?" is a powerful follow-up strategy. This question, popularized by Mayor Ed Koch, serves multiple purposes:

  • Advertises effort: Shows you are committed to improving.
  • Involves others: Makes colleagues feel invested in your success.
  • Forces accountability: Requires you to address feedback and "walk the talk."
    This consistent engagement helps erase skepticism and imprints your progress in others' minds, making them believe in your transformation.

Personal accountability. Implementing a personal follow-up routine, like a daily checklist reviewed by a trusted coach or friend, significantly boosts adherence to new habits. This external accountability, even for seemingly minor tasks, provides momentum and discipline. It shifts the burden from internal willpower to a shared commitment, making it easier to maintain consistency and achieve long-term results.

8. Practice Feedforward: Focus on Future Solutions

When it comes to our flawed past, leave it at the stream.

Future-focused improvement. Feedforward is a powerful alternative to traditional feedback, which often dwells on past mistakes. Instead, feedforward focuses exclusively on generating ideas for future improvement. This approach is less threatening and more constructive, as it avoids the defensiveness associated with criticism and instead offers actionable solutions for desired behavioral changes.

Simple, yet effective. The feedforward process involves four straightforward steps:

  • Pick one behavior: Identify a specific area for positive change (e.g., "I want to be a better listener").
  • Describe objective: Share this goal in a one-on-one conversation with anyone, even a stranger.
  • Ask for two suggestions: Request two future-oriented ideas to help achieve the change, with no mention of the past.
  • Listen and thank: Attentively receive suggestions without judgment or critique, responding only with "Thank you."
    This structured interaction eliminates arguments and fosters a collaborative spirit, making it easy for people to offer help.

Overcoming feedback obstacles. Feedforward bypasses the common pitfalls of negative feedback: successful people's aversion to criticism and subordinates' reluctance to give it. By focusing on solutions and the future, it transforms the interaction into a positive exchange of ideas. It empowers the recipient by allowing them to "own" the change and the provider by offering a safe, appreciated way to contribute.

9. Stack the Deck for Your Own Change

If you study successful people, you’ll discover that their stories are not so much about overcoming enormous obstacles and handicaps but rather about avoiding high-risk, low-reward situations and doing everything in their power to increase the odds in their favor.

Strategic self-improvement. Just as successful individuals stack the deck in their favor in business, they should apply the same strategy to personal change. This means being selective about what to change, focusing on high-impact areas, and creating an environment that maximizes the likelihood of success. It's about smart choices, not just sheer willpower.

Pick the right battles. Not every flaw needs fixing, and attempting too many changes at once leads to overcommitment and failure. Focus on the one or two most significant behavioral issues that are clearly holding you back, often identified by the highest percentage of negative feedback. This targeted approach, like a golfer focusing on their short game, yields the greatest return on effort.

Measure what matters. To achieve behavioral change, you must quantify it. "If you can measure it, you can achieve it." This involves devising simple metrics for "soft" values, such as tracking daily positive interactions or time spent on specific tasks. Setting numerical targets and consistently measuring progress provides tangible evidence of improvement, reinforces commitment, and helps maintain focus on the desired change.

10. Leaders: Manage People as They Are, Not as You Are

If you manage your people the way you’d want to be managed, you’re forgetting one thing: You’re not managing you.

The Golden Rule Fallacy. Many leaders mistakenly apply the Golden Rule, assuming their staff wants to be managed exactly as they themselves would prefer. This "Golden Rule Fallacy" overlooks the fundamental differences in personality, experience, and motivation between a leader and their subordinates. A boss who loves heated debate, for instance, might inadvertently stifle communication from employees who feel intimidated or simply prefer a different style.

Acknowledge individual differences. Effective leadership requires understanding and adapting to the diverse needs and preferences of each team member. Leaders must shed the bias that everyone thinks and works like them, recognizing that a staff of "clones" can hinder innovation and teamwork. Instead of imposing their own style, wise leaders create an environment where different voices and approaches are valued and accommodated.

Beware of hidden prejudices. Leaders must confront their own "prejudices" about employees, especially in the era of "free agents." Assumptions like "I know what they want" (often defaulting to money) or "I know what they know" (underestimating employee expertise) can lead to miscommunication and disengagement. Leaders should actively ask employees about their motivations, aspirations, and knowledge, rather than relying on outdated or self-serving assumptions.

11. The Best Time to Change is Now

If you want to change anything about yourself, the best time to start is now.

The illusion of "later." Many individuals postpone personal change, dreaming of a future "couple of weeks" when they will be less busy, more organized, or less stressed. This dream is a mirage; the reality is that life's demands are constant, and tomorrow will likely be as chaotic as today. Procrastinating on change ensures that desired improvements never materialize.

Commit to immediate action. True change begins with the willingness to act now, even if it's just one small step. The vast majority of people who commit to change in training programs but fail to follow through do so simply because they get too busy. Recognizing that there will never be a "perfect" time liberates individuals to start making incremental improvements immediately, rather than waiting for an elusive ideal moment.

Momentum over perfection. The goal is not to achieve perfection overnight, but to build momentum through consistent, small actions. By embracing the present moment as the only opportunity for change, individuals can overcome inertia and begin the transformative process. This pragmatic approach acknowledges the continuous nature of personal growth and prioritizes consistent effort over waiting for an opportune, but non-existent, window of calm.

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