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Books like The Brain Sell

Brandwashed
by Martin Lindstrom • 2011
From before you were born, marketers have been shaping what you buy. The playbook, exposed.
3.81
4k+
🧠 Consumer Psychology📊 Marketing Tactics💡 Behavioral Economics🎯 Persuasion Techniques👥 Social Influence
Brandwashed Summary
Brandwashed 97%
From before you were born, marketers have been shaping what you buy. The playbook, exposed.
by Martin Lindstrom 2011
3.81
4k+ ratings
🧠 Consumer Psychology📊 Marketing Tactics💡 Behavioral Economics🎯 Persuasion Techniques👥 Social Influence
How Customers Think
by Gerald Zaltman • 2003
Ninety-five percent of buying is unconscious. Your surveys only interview the other five.
4.00
443
🧠 Consumer Psychology📊 Market Research🧪 Neuromarketing🏃 Embodied Cognition📖 Brand Storytelling
How Customers Think Summary
How Customers Think 97%
Ninety-five percent of buying is unconscious. Your surveys only interview the other five.
by Gerald Zaltman 2003
4.00
443 ratings
🧠 Consumer Psychology📊 Market Research🧪 Neuromarketing🏃 Embodied Cognition📖 Brand Storytelling
Marketing to Mindstates
by Will Leach • 2018
Swap customer surveys for brain science: four levers that sell to the automatic mind.
4.13
182
🛒 Consumer Behavior🧠 Behavioral Economics🧪 Neuromarketing❤️ Emotional Branding🧱 Behavioral Design
Marketing to Mindstates Summary
Marketing to Mindstates 97%
Swap customer surveys for brain science: four levers that sell to the automatic mind.
by Will Leach 2018
4.13
182 ratings
🛒 Consumer Behavior🧠 Behavioral Economics🧪 Neuromarketing❤️ Emotional Branding🧱 Behavioral Design
Brainfluence
by Roger Dooley • 2011
100 neuromarketing tactics for the 95 percent of decisions that happen below conscious awareness.
3.96
1k+
🧠 Neuromarketing🛒 Consumer Psychology📈 Behavioral Economics👃 Sensory Branding📖 Business Storytelling
Brainfluence Summary
Brainfluence 97%
100 neuromarketing tactics for the 95 percent of decisions that happen below conscious awareness.
by Roger Dooley 2011
3.96
1k+ ratings
🧠 Neuromarketing🛒 Consumer Psychology📈 Behavioral Economics👃 Sensory Branding📖 Business Storytelling
Decoded
by Phil P. Barden • 2013
Two systems run every purchase. The fast, unconscious one decides; the slow, rational one explains.
4.18
1k+
🧠 Consumer Psychology🔬 Neuromarketing💰 Behavioral Economics🏗️ Decision Architecture🎯 Brand Strategy
Decoded Summary
Decoded 97%
Two systems run every purchase. The fast, unconscious one decides; the slow, rational one explains.
by Phil P. Barden 2013
4.18
1k+ ratings
🧠 Consumer Psychology🔬 Neuromarketing💰 Behavioral Economics🏗️ Decision Architecture🎯 Brand Strategy
Decoding the New Consumer Mind
by Kit Yarrow • 2014
The consumer brain after digital: distracted, mistrustful, novelty-obsessed. How to win sales now.
3.76
325
🧠 Consumer Psychology📱 Digital Marketing❤️ Emotional Branding⏱️ Attention Economics📊 Behavioral Economics
Decoding the New Consumer Mind Summary
Decoding the New Consumer Mind 97%
The consumer brain after digital: distracted, mistrustful, novelty-obsessed. How to win sales now.
by Kit Yarrow 2014
3.76
325 ratings
🧠 Consumer Psychology📱 Digital Marketing❤️ Emotional Branding⏱️ Attention Economics📊 Behavioral Economics
The Buying Brain
by A.K. Pradeep • 2010
Brains buy before minds decide. Neuromarketing reads the half-second gap that focus groups miss.
3.71
357
🧠 Neuromarketing🧬 Evolutionary Psychology💰 Behavioral Economics👁️ Sensory Design📺 Advertising Psychology
The Buying Brain Summary
The Buying Brain 97%
Brains buy before minds decide. Neuromarketing reads the half-second gap that focus groups miss.
by A.K. Pradeep 2010
3.71
357 ratings
🧠 Neuromarketing🧬 Evolutionary Psychology💰 Behavioral Economics👁️ Sensory Design📺 Advertising Psychology
Branding Between the Ears
by Sandeep Dayal • 2021
Ninety-five percent of choice is subconscious: how to build a brand the brain can't resist.
3.89
38
🧠 Brand Strategy🧪 Consumer Psychology🔬 Neuromarketing🎯 Cognitive Biases📈 Behavioral Economics
Branding Between the Ears Summary
Branding Between the Ears 96%
Ninety-five percent of choice is subconscious: how to build a brand the brain can't resist.
by Sandeep Dayal 2021
3.89
38 ratings
🧠 Brand Strategy🧪 Consumer Psychology🔬 Neuromarketing🎯 Cognitive Biases📈 Behavioral Economics
Seducing the Subconscious
by Robert Heath • 2012
Looking away from an ad may make it work better: low attention bypasses your mental defenses.
3.98
181
🧠 Advertising Psychology🫥 Subconscious Influence❤️ Emotional Persuasion🔍 Cognitive Biases📊 Behavioral Economics
Seducing the Subconscious Summary
Seducing the Subconscious 96%
Looking away from an ad may make it work better: low attention bypasses your mental defenses.
by Robert Heath 2012
3.98
181 ratings
🧠 Advertising Psychology🫥 Subconscious Influence❤️ Emotional Persuasion🔍 Cognitive Biases📊 Behavioral Economics
Unthinking
by Harry Beckwith • 2011
What really makes consumers buy: the invisible forces no focus group will ever reveal.
3.46
355
🧠 Consumer Psychology📊 Behavioral Economics🏗️ Brand Building📖 Brand Storytelling👁️ Attention Economy
Unthinking Summary
Unthinking 96%
What really makes consumers buy: the invisible forces no focus group will ever reveal.
by Harry Beckwith 2011
3.46
355 ratings
🧠 Consumer Psychology📊 Behavioral Economics🏗️ Brand Building📖 Brand Storytelling👁️ Attention Economy
Unconscious Branding
by Douglas Van Praet • 2012
The unconscious drives 95% of every purchase. The rules for reaching it, from neuroscience.
3.94
342
🧠 Neuromarketing🛒 Consumer Psychology🏷️ Brand Strategy🧬 Evolutionary Psychology🌀 Unconscious Influence
Unconscious Branding Summary
Unconscious Branding 96%
The unconscious drives 95% of every purchase. The rules for reaching it, from neuroscience.
by Douglas Van Praet 2012
3.94
342 ratings
🧠 Neuromarketing🛒 Consumer Psychology🏷️ Brand Strategy🧬 Evolutionary Psychology🌀 Unconscious Influence
Brand Seduction
by Daryl Weber • 2016
Brand choice is unconscious. Positioning statements are decoration. The real work happens beneath.
4.08
146
🏗️ Brand Strategy🧠 Consumer Psychology🧪 Neuromarketing💙 Emotional Branding📊 Behavioral Economics
Brand Seduction Summary
Brand Seduction 96%
Brand choice is unconscious. Positioning statements are decoration. The real work happens beneath.
by Daryl Weber 2016
4.08
146 ratings
🏗️ Brand Strategy🧠 Consumer Psychology🧪 Neuromarketing💙 Emotional Branding📊 Behavioral Economics
The Choice Factory
by Richard Shotton • 2018
Twenty-five behavioral biases steer every purchase. Here's what they are and how to use them.
4.11
2k+
📢 Advertising Psychology📊 Behavioral Economics🛒 Consumer Behavior🧠 Cognitive Biases👥 Social Proof
The Choice Factory Summary
The Choice Factory 96%
Twenty-five behavioral biases steer every purchase. Here's what they are and how to use them.
by Richard Shotton 2018
4.11
2k+ ratings
📢 Advertising Psychology📊 Behavioral Economics🛒 Consumer Behavior🧠 Cognitive Biases👥 Social Proof
Why We Buy
by Paco Underhill • 1999
The hidden choreography of shoppers, decoded from thousands of hours of store video.
3.88
14k+
🧠 Consumer Behavior🏬 Store Design🏙️ Environmental Psychology👫 Gender Differences👵 Aging Consumers
Why We Buy Summary
Why We Buy 96%
The hidden choreography of shoppers, decoded from thousands of hours of store video.
by Paco Underhill 1999
3.88
14k+ ratings
🧠 Consumer Behavior🏬 Store Design🏙️ Environmental Psychology👫 Gender Differences👵 Aging Consumers
Fascinate
by Sally Hogshead • 2010
Forget logic; seven hardwired instincts capture attention. Most messages hit the wrong ones.
3.78
3k+
🧠 Consumer Psychology🏷️ Brand Identity🧲 Neuromarketing🗣️ Persuasion👀 Attention Economy
Fascinate Summary
Fascinate 96%
Forget logic; seven hardwired instincts capture attention. Most messages hit the wrong ones.
by Sally Hogshead 2010
3.78
3k+ ratings
🧠 Consumer Psychology🏷️ Brand Identity🧲 Neuromarketing🗣️ Persuasion👀 Attention Economy
Clicks, Bricks & Brands
by Martin Lindstrom • 2001
Earning the loyalty of a $300 billion generation that decides what the whole family buys.
4.15
20
🧒 Youth Marketing🏢 Brand Management👃 Sensory Marketing💬 Peer Influence🌐 Virtual Economies
Clicks, Bricks & Brands Summary
Clicks, Bricks & Brands 96%
Earning the loyalty of a $300 billion generation that decides what the whole family buys.
by Martin Lindstrom 2001
4.15
20 ratings
🧒 Youth Marketing🏢 Brand Management👃 Sensory Marketing💬 Peer Influence🌐 Virtual Economies
Using Behavioral Science in Marketing
by Nancy Harhut • 2022
Seventeen cognitive biases that make customers click and buy, and the words to trigger each.
4.38
177
🧠 Marketing Psychology📉 Behavioral Economics🛒 Consumer Behavior🔍 Cognitive Biases✍️ Copywriting
Using Behavioral Science in Marketing Summary
Using Behavioral Science in Marketing 96%
Seventeen cognitive biases that make customers click and buy, and the words to trigger each.
by Nancy Harhut 2022
4.38
177 ratings
🧠 Marketing Psychology📉 Behavioral Economics🛒 Consumer Behavior🔍 Cognitive Biases✍️ Copywriting
The Advertising Effect
by Adam Ferrier • 2014
Most ads try to change minds. The ones that work change what people do first.
4.24
352
📊 Advertising Strategy🧠 Consumer Psychology📈 Behavioral Economics🔄 Behavior Change👥 Social Influence
The Advertising Effect Summary
The Advertising Effect 95%
Most ads try to change minds. The ones that work change what people do first.
by Adam Ferrier 2014
4.24
352 ratings
📊 Advertising Strategy🧠 Consumer Psychology📈 Behavioral Economics🔄 Behavior Change👥 Social Influence
Cool
by Steven Quartz • 2015
Cool began as rebellion; now it runs the economy. Blame the brain's hidden status circuits.
3.60
225
🧠 Consumer Psychology📡 Social Signaling🏆 Status Dynamics💸 Neuroeconomics🧬 Evolutionary Psychology
Cool Summary
Cool 95%
Cool began as rebellion; now it runs the economy. Blame the brain's hidden status circuits.
by Steven Quartz 2015
3.60
225 ratings
🧠 Consumer Psychology📡 Social Signaling🏆 Status Dynamics💸 Neuroeconomics🧬 Evolutionary Psychology
Why She Buys
by Bridget Brennan • 2009
Women decide 80 percent of all purchases. Most marketing was still built for a male brain.
3.82
488
🎯 Consumer Marketing👩 Women Consumers🧠 Neuromarketing🛒 Purchasing Behavior📐 Product Design
Why She Buys Summary
Why She Buys 95%
Women decide 80 percent of all purchases. Most marketing was still built for a male brain.
by Bridget Brennan 2009
3.82
488 ratings
🎯 Consumer Marketing👩 Women Consumers🧠 Neuromarketing🛒 Purchasing Behavior📐 Product Design
Captivology
by Ben Parr • 2015
Your audience is scrolling. Seven psychological triggers that stop thumbs and earn real minutes.
3.79
391
👁 Attention Economy📊 Marketing Psychology🧠 Behavioral Economics🎯 Persuasion Science🤔 Cognitive Biases
Captivology Summary
Captivology 95%
Your audience is scrolling. Seven psychological triggers that stop thumbs and earn real minutes.
by Ben Parr 2015
3.79
391 ratings
👁 Attention Economy📊 Marketing Psychology🧠 Behavioral Economics🎯 Persuasion Science🤔 Cognitive Biases
Neuromarketing
by Patrick Renvoisé • 2005
The reptile brain decides. Your pitch aims at the wrong one. Aim lower and sell.
3.90
787
🧠 Sales Psychology🧪 Neuromarketing🛒 Consumer Behavior🎯 Persuasion Techniques👁️ Visual Persuasion
Neuromarketing Summary
Neuromarketing 95%
The reptile brain decides. Your pitch aims at the wrong one. Aim lower and sell.
by Patrick Renvoisé 2005
3.90
787 ratings
🧠 Sales Psychology🧪 Neuromarketing🛒 Consumer Behavior🎯 Persuasion Techniques👁️ Visual Persuasion
7 Secrets of Persuasion
by James C. Crimmins • 2016
The nonconscious brain decides before you do. The persuasion techniques that reach it first.
4.07
166
🧠 Neuromarketing🗣️ Persuasion Techniques⚡ Automatic Thinking🔄 Behavior Change❤️ Emotional Appeals
7 Secrets of Persuasion Summary
7 Secrets of Persuasion 95%
The nonconscious brain decides before you do. The persuasion techniques that reach it first.
by James C. Crimmins 2016
4.07
166 ratings
🧠 Neuromarketing🗣️ Persuasion Techniques⚡ Automatic Thinking🔄 Behavior Change❤️ Emotional Appeals
Small Data
by Martin Lindstrom • 2016
Why a boy's scuffed skate shoes revealed what mountains of consumer data missed.
3.78
3k+
🧠 Consumer Psychology👀 Ethnographic Observation📖 Brand Storytelling💖 Emotional Branding🌍 Cultural Imbalances
Small Data Summary
Small Data 95%
Why a boy's scuffed skate shoes revealed what mountains of consumer data missed.
by Martin Lindstrom 2016
3.78
3k+ ratings
🧠 Consumer Psychology👀 Ethnographic Observation📖 Brand Storytelling💖 Emotional Branding🌍 Cultural Imbalances
Call of the Mall
by Paco Underhill • 2004
Your local mall was engineered to keep you spending. A retail anthropologist maps exactly how.
3.63
1k+
🛒 Retail Anthropology🧠 Shopping Psychology🏬 Mall Culture🏗️ Retail Design🏪 Consumer Spaces
Call of the Mall Summary
Call of the Mall 95%
Your local mall was engineered to keep you spending. A retail anthropologist maps exactly how.
by Paco Underhill 2004
3.63
1k+ ratings
🛒 Retail Anthropology🧠 Shopping Psychology🏬 Mall Culture🏗️ Retail Design🏪 Consumer Spaces
Click.ology
by Graham Jones • 2013
Most online carts are abandoned. The psychological fixes that keep customers clicking through.
3.70
43
🧠 Consumer Psychology🛒 E-Commerce Strategy🏪 Online Retail📈 Conversion Optimization🖥️ User Experience Design
Click.ology Summary
Click.ology 95%
Most online carts are abandoned. The psychological fixes that keep customers clicking through.
by Graham Jones 2013
3.70
43 ratings
🧠 Consumer Psychology🛒 E-Commerce Strategy🏪 Online Retail📈 Conversion Optimization🖥️ User Experience Design
Consumerology
by Philip Graves • 2010
Consumers can't tell you why they buy. Asking them just invents false reasons. Watch them instead.
3.50
264
📊 Market Research🛒 Consumer Behavior🧠 Behavioral Economics👁️ Observational Research🔬 Live Testing
Consumerology Summary
Consumerology 95%
Consumers can't tell you why they buy. Asking them just invents false reasons. Watch them instead.
by Philip Graves 2010
3.50
264 ratings
📊 Market Research🛒 Consumer Behavior🧠 Behavioral Economics👁️ Observational Research🔬 Live Testing
Advertising and Psychology
by Leslie Ernest Gill • 2013
Why readers remember your ad, buy your product, or scroll past: psychology every copywriter needs.
3.50
2
🧠 Advertising Psychology🛒 Consumer Behavior✍️ Copywriting👁️ Attention Capture🔄 Habit Formation
Advertising and Psychology Summary
Advertising and Psychology 95%
Why readers remember your ad, buy your product, or scroll past: psychology every copywriter needs.
by Leslie Ernest Gill 2013
3.50
2 ratings
🧠 Advertising Psychology🛒 Consumer Behavior✍️ Copywriting👁️ Attention Capture🔄 Habit Formation
Paid Attention
by Faris Yakob • 2015
Brands used to buy attention. Now they must earn it with myth, emotion, and ideas people share.
3.86
224
📢 Advertising Strategy🏗️ Brand Building⏳ Attention Economics🧠 Behavioral Economics🛒 Consumer Psychology
Paid Attention Summary
Paid Attention 95%
Brands used to buy attention. Now they must earn it with myth, emotion, and ideas people share.
by Faris Yakob 2015
3.86
224 ratings
📢 Advertising Strategy🏗️ Brand Building⏳ Attention Economics🧠 Behavioral Economics🛒 Consumer Psychology
Webs of Influence
by Nathalie Nahai • 2012
The brain's shortcuts decide every online purchase. Design for those rules, not for logic.
3.74
307
🎯 Conversion Optimization🎨 Design Psychology🧠 Cognitive Biases📊 Behavioral Economics🤝 Ethical Persuasion
Webs of Influence Summary
Webs of Influence 95%
The brain's shortcuts decide every online purchase. Design for those rules, not for logic.
by Nathalie Nahai 2012
3.74
307 ratings
🎯 Conversion Optimization🎨 Design Psychology🧠 Cognitive Biases📊 Behavioral Economics🤝 Ethical Persuasion
Phishing for Phools
by George A. Akerlof • 2015
Your blind spots are a business model. Free markets reward deception as reliably as innovation.
3.43
2k+
🧠 Behavioral Economics🔧 Market Failures🎯 Consumer Manipulation⚡ Cognitive Biases🏛️ Regulatory Capture
Phishing for Phools Summary
Phishing for Phools 95%
Your blind spots are a business model. Free markets reward deception as reliably as innovation.
by George A. Akerlof 2015
3.43
2k+ ratings
🧠 Behavioral Economics🔧 Market Failures🎯 Consumer Manipulation⚡ Cognitive Biases🏛️ Regulatory Capture
The Smarter Screen
by Shlomo Benartzi • 2015
Screens nudge you in 50 milliseconds. The rules for making that moment work for you.
3.96
365
🧪 Behavioral Economics🧠 Cognitive Biases🏗️ Choice Architecture🖥️ Ux Psychology⏳ Attention Economics
The Smarter Screen Summary
The Smarter Screen 95%
Screens nudge you in 50 milliseconds. The rules for making that moment work for you.
by Shlomo Benartzi 2015
3.96
365 ratings
🧪 Behavioral Economics🧠 Cognitive Biases🏗️ Choice Architecture🖥️ Ux Psychology⏳ Attention Economics
Spent
by Geoffrey Miller • 2009
Your shopping cart is a fitness display. Marketers already know; this book shows you why.
3.85
1k+
🛍️ Consumer Psychology🧬 Evolutionary Psychology🦚 Signaling Theory💎 Conspicuous Consumption🧠 Personality Psychology
Spent Summary
Spent 95%
Your shopping cart is a fitness display. Marketers already know; this book shows you why.
by Geoffrey Miller 2009
3.85
1k+ ratings
🛍️ Consumer Psychology🧬 Evolutionary Psychology🦚 Signaling Theory💎 Conspicuous Consumption🧠 Personality Psychology
The Anatomy of Humbug
by Paul Feldwick • 2015
Advertising's founding fathers built a science of rational persuasion. They were half right at best.
4.21
376
🧠 Advertising Theory📜 Marketing History🧩 Subconscious Influence🏗️ Brand Building🎪 Showmanship
The Anatomy of Humbug Summary
The Anatomy of Humbug 95%
Advertising's founding fathers built a science of rational persuasion. They were half right at best.
by Paul Feldwick 2015
4.21
376 ratings
🧠 Advertising Theory📜 Marketing History🧩 Subconscious Influence🏗️ Brand Building🎪 Showmanship
How not to Plan
by APG Ltd • 2018
Most marketing rules are wrong: 66 evidence-backed ways to stop sabotaging your own growth.
4.43
405
🎯 Marketing Strategy🏗️ Brand Building🧠 Consumer Psychology📈 Behavioral Economics✨ Brand Distinctiveness
How not to Plan Summary
How not to Plan 94%
Most marketing rules are wrong: 66 evidence-backed ways to stop sabotaging your own growth.
by APG Ltd 2018
4.43
405 ratings
🎯 Marketing Strategy🏗️ Brand Building🧠 Consumer Psychology📈 Behavioral Economics✨ Brand Distinctiveness
The Culture Code
by Clotaire Rapaille • 2006
Every culture boils health, money, love down to a single unconscious word. Here are America's.
3.94
4k+
🧠 Consumer Psychology🌍 Cross-Cultural Marketing🔍 Unconscious Biases🇺🇸 American Identity📊 Brand Strategy
The Culture Code Summary
The Culture Code 94%
Every culture boils health, money, love down to a single unconscious word. Here are America's.
by Clotaire Rapaille 2006
3.94
4k+ ratings
🧠 Consumer Psychology🌍 Cross-Cultural Marketing🔍 Unconscious Biases🇺🇸 American Identity📊 Brand Strategy
Authenticity
by James H. Gilmore • 2007
Everything sold is manufactured, including authenticity. The winners manage the perception of real.
3.69
222
🎟️ Experience Economy👁️ Brand Perception🎭 Perceived Authenticity🧠 Consumer Psychology🏛️ Business Philosophy
Authenticity Summary
Authenticity 94%
Everything sold is manufactured, including authenticity. The winners manage the perception of real.
by James H. Gilmore 2007
3.69
222 ratings
🎟️ Experience Economy👁️ Brand Perception🎭 Perceived Authenticity🧠 Consumer Psychology🏛️ Business Philosophy
Influence
by Robert B. Cialdini • 1984
Why you say yes against your will: hidden triggers hijack instinct and only awareness can stop them.
4.21
179k+
🤝 Social Influence🗣️ Persuasion Psychology✅ Compliance Tactics🧠 Heuristics And Biases🛒 Consumer Behavior
Influence Summary
Influence 94%
Why you say yes against your will: hidden triggers hijack instinct and only awareness can stop them.
by Robert B. Cialdini 1984
4.21
179k+ ratings
🤝 Social Influence🗣️ Persuasion Psychology✅ Compliance Tactics🧠 Heuristics And Biases🛒 Consumer Behavior
The Retail Revival
by Doug Stephens • 2013
Retail's middle ground is gone. Winners pick a side: extreme convenience or premium experience.
3.87
110
🛒 Retail Strategy🧠 Consumer Psychology📉 Market Polarization📱 Omnichannel Strategy❤️ Customer Experience
The Retail Revival Summary
The Retail Revival 94%
Retail's middle ground is gone. Winners pick a side: extreme convenience or premium experience.
by Doug Stephens 2013
3.87
110 ratings
🛒 Retail Strategy🧠 Consumer Psychology📉 Market Polarization📱 Omnichannel Strategy❤️ Customer Experience
Fascinate
by Sally Hogshead • 2016
Your brand already has seven fascination triggers. Learn to use them before the goldfish wins.
3.89
712
📈 Brand Strategy🧠 Marketing Psychology⏳ Attention Economics🎭 Archetype Frameworks❤️ Emotional Branding
Fascinate Summary
Fascinate 94%
Your brand already has seven fascination triggers. Learn to use them before the goldfish wins.
by Sally Hogshead 2016
3.89
712 ratings
📈 Brand Strategy🧠 Marketing Psychology⏳ Attention Economics🎭 Archetype Frameworks❤️ Emotional Branding
For the Culture
by Marcus Collins • 2023
Demographics tell you who someone is. Culture tells who they want to be. Only one sells.
3.99
662
🛒 Consumer Behavior🪪 Identity Based Marketing📜 Cultural Codes🧑‍🤝‍🧑 Cultural Sociology🧭 Brand Strategy
For the Culture Summary
For the Culture 94%
Demographics tell you who someone is. Culture tells who they want to be. Only one sells.
by Marcus Collins 2023
3.99
662 ratings
🛒 Consumer Behavior🪪 Identity Based Marketing📜 Cultural Codes🧑‍🤝‍🧑 Cultural Sociology🧭 Brand Strategy
Captains Of Consciousness
by Stuart Ewen • 1977
Your desires were not your own. They were manufactured to pacify a restless industrial workforce.
4.10
229
📺 Advertising History🛍️ Consumer Culture🕹️ Social Control🧠 Consumer Psychology💰 Commodification
Captains Of Consciousness Summary
Captains Of Consciousness 94%
Your desires were not your own. They were manufactured to pacify a restless industrial workforce.
by Stuart Ewen 1977
4.10
229 ratings
📺 Advertising History🛍️ Consumer Culture🕹️ Social Control🧠 Consumer Psychology💰 Commodification
The Attention Merchants
by Tim Wu • 2016
Your attention has been for sale since 1833. The hidden industry that trades in it.
4.07
5k+
🎯 Attention Economy📺 Media History👁️ Surveillance Capitalism📱 Digital Addiction📢 Propaganda Studies
The Attention Merchants Summary
The Attention Merchants 94%
Your attention has been for sale since 1833. The hidden industry that trades in it.
by Tim Wu 2016
4.07
5k+ ratings
🎯 Attention Economy📺 Media History👁️ Surveillance Capitalism📱 Digital Addiction📢 Propaganda Studies
Quantum Marketing
by Raja Rajamannar • 2021
The marketing playbook died. A CMO's replacement runs on AI, brain science, and sensory design.
3.70
372
📊 Marketing Strategy💻 Digital Transformation🧠 Behavioral Economics🧬 Neuromarketing🏗️ Brand Building
Quantum Marketing Summary
Quantum Marketing 94%
The marketing playbook died. A CMO's replacement runs on AI, brain science, and sensory design.
by Raja Rajamannar 2021
3.70
372 ratings
📊 Marketing Strategy💻 Digital Transformation🧠 Behavioral Economics🧬 Neuromarketing🏗️ Brand Building
Branding that Means Business
by Matt Johnson • 2022
The psychology that turns brands into identities and the strategy for building one.
4.04
76
🎯 Brand Strategy🧠 Consumer Behavior🏷️ Brand Identity🌍 Cultural Branding🧪 Behavioral Economics
Branding that Means Business Summary
Branding that Means Business 94%
The psychology that turns brands into identities and the strategy for building one.
by Matt Johnson 2022
4.04
76 ratings
🎯 Brand Strategy🧠 Consumer Behavior🏷️ Brand Identity🌍 Cultural Branding🧪 Behavioral Economics
You May Also Like
by Tom Vanderbilt • 2016
Your tastes feel personal. The science of why they're mostly unconscious, borrowed, or made up.
3.29
1k+
🧠 Behavioral Economics👁️ Cognitive Biases📈 Social Contagion🤖 Algorithmic Curation🎨 Aesthetics
You May Also Like Summary
You May Also Like 94%
Your tastes feel personal. The science of why they're mostly unconscious, borrowed, or made up.
by Tom Vanderbilt 2016
3.29
1k+ ratings
🧠 Behavioral Economics👁️ Cognitive Biases📈 Social Contagion🤖 Algorithmic Curation🎨 Aesthetics
Split-Second Persuasion
by Kevin Dutton • 2009
Influence is decided in an instant. Five learnable elements control that verdict.
3.66
2k+
🌀 Social Influence🧠 Cognitive Biases🧬 Evolutionary Psychology🔬 Behavioral Science🕶️ Dark Psychology
Split-Second Persuasion Summary
Split-Second Persuasion 94%
Influence is decided in an instant. Five learnable elements control that verdict.
by Kevin Dutton 2009
3.66
2k+ ratings
🌀 Social Influence🧠 Cognitive Biases🧬 Evolutionary Psychology🔬 Behavioral Science🕶️ Dark Psychology
Marketing to Gen Z
by Jeff Fromm • 2018
The next consumer majority trusts peers over ads, speaks visually, and buys based on values.
3.78
121
🧬 Generational Marketing🧠 Consumer Behavior📱 Digital Marketing🎯 Brand Purpose📲 Social Media Strategy
Marketing to Gen Z Summary
Marketing to Gen Z 94%
The next consumer majority trusts peers over ads, speaks visually, and buys based on values.
by Jeff Fromm 2018
3.78
121 ratings
🧬 Generational Marketing🧠 Consumer Behavior📱 Digital Marketing🎯 Brand Purpose📲 Social Media Strategy
Neuro Web Design
by Susan M. Weinschenk • 2008
The conscious mind is your site's last reader. Design for the ones that decide first.
3.85
989
🖥️ Web Design📱 User Experience📈 Behavioral Economics🧠 Behavioral Psychology🔍 Cognitive Biases
Neuro Web Design Summary
Neuro Web Design 94%
The conscious mind is your site's last reader. Design for the ones that decide first.
by Susan M. Weinschenk 2008
3.85
989 ratings
🖥️ Web Design📱 User Experience📈 Behavioral Economics🧠 Behavioral Psychology🔍 Cognitive Biases
The High Price of Materialism
by Tim Kasser • 2002
Worldwide, materialism predicts less happiness and worse relationships. The reason isn't obvious.
3.65
708
🛒 Consumer Psychology😊 Happiness Research🧭 Intrinsic Motivation🔄 Hedonic Adaptation📺 Consumer Culture Critique
The High Price of Materialism Summary
The High Price of Materialism 94%
Worldwide, materialism predicts less happiness and worse relationships. The reason isn't obvious.
by Tim Kasser 2002
3.65
708 ratings
🛒 Consumer Psychology😊 Happiness Research🧭 Intrinsic Motivation🔄 Hedonic Adaptation📺 Consumer Culture Critique
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