22 Books like Priceless

economic naturalist

by Robert H. Frank • 2006

Why drive-up ATMs have Braille dots, and other mundane mysteries solved with economics.

3.46

3k+

🧠 Behavioral Economics 🔍 Everyday Economics 🧩 Cognitive Biases 💡 Economic Reasoning 🎯 Rational Choice Theory

economic naturalist 97%

Why drive-up ATMs have Braille dots, and other mundane mysteries solved with economics.

by Robert H. Frank 2006

3.46

3k+ ratings

🧠 Behavioral Economics 🔍 Everyday Economics 🧩 Cognitive Biases 💡 Economic Reasoning 🎯 Rational Choice Theory

Mind Over Money

by Claudia Hammond • 2016

Your brain on money: dopamine, loss aversion, and the hidden biases that control your wallet.

3.46

1k+

🧠 Behavioral Economics 💵 Money Psychology ⚖️ Loss Aversion 🗂️ Mental Accounting 🔄 Cognitive Biases

Mind Over Money 97%

Your brain on money: dopamine, loss aversion, and the hidden biases that control your wallet.

by Claudia Hammond 2016

3.46

1k+ ratings

🧠 Behavioral Economics 💵 Money Psychology ⚖️ Loss Aversion 🗂️ Mental Accounting 🔄 Cognitive Biases

Misbehaving

by Richard H. Thaler • 2016

Economists built models of flawless decision makers. One professor proved those people don't exist.

4.16

24k+

🧠 Behavioral Economics 🔍 Cognitive Biases 🤪 Irrational Behavior 💰 Money Psychology 🏗️ Behavioral Design

Misbehaving 97%

Economists built models of flawless decision makers. One professor proved those people don't exist.

by Richard H. Thaler 2016

4.16

24k+ ratings

🧠 Behavioral Economics 🔍 Cognitive Biases 🤪 Irrational Behavior 💰 Money Psychology 🏗️ Behavioral Design

The Winner's Curse

by Richard H. Thaler • 1991

Economic models assume you're rational; auctions, risk, and mental accounting prove otherwise.

3.82

611

🧠 Behavioral Economics 🤔 Cognitive Biases 📉 Market Anomalies 🎲 Risk Perception 🤝 Social Preferences

The Winner's Curse 97%

Economic models assume you're rational; auctions, risk, and mental accounting prove otherwise.

by Richard H. Thaler 1991

3.82

611 ratings

🧠 Behavioral Economics 🤔 Cognitive Biases 📉 Market Anomalies 🎲 Risk Perception 🤝 Social Preferences

Buddhism

by Damien Keown • 1996

Buddhism has no god, no bible, no pope. What holds its many traditions together?

3.74

3k+

📖 Introductory Buddhism ☸️ Buddhist Philosophy 🛕 Theravada Buddhism 🪷 Mahayana Buddhism 🧘 Meditation Practice

Buddhism 97%

Buddhism has no god, no bible, no pope. What holds its many traditions together?

by Damien Keown 1996

3.74

3k+ ratings

📖 Introductory Buddhism ☸️ Buddhist Philosophy 🛕 Theravada Buddhism 🪷 Mahayana Buddhism 🧘 Meditation Practice

Sway

by Ori Brafman • 2008

Seven invisible biases that make rational people overpay, overstay, and reject free money.

3.78

20k+

💰 Behavioral Economics 🧠 Cognitive Biases 👀 Value Perception 🗣️ Groupthink 🎯 Incentive Design

Sway 96%

Seven invisible biases that make rational people overpay, overstay, and reject free money.

by Ori Brafman 2008

3.78

20k+ ratings

💰 Behavioral Economics 🧠 Cognitive Biases 👀 Value Perception 🗣️ Groupthink 🎯 Incentive Design

Inside the Investor's Brain

by Richard L. Peterson • 2007

Your brain is a catastrophic investor. Here is the neuroscience to override it.

3.81

📉 Behavioral Finance 🧠 Investing Psychology 🔬 Neuroeconomics 🧩 Cognitive Biases 🧘 Emotional Regulation

Inside the Investor's Brain 96%

Your brain is a catastrophic investor. Here is the neuroscience to override it.

by Richard L. Peterson 2007

3.81

84 ratings

📉 Behavioral Finance 🧠 Investing Psychology 🔬 Neuroeconomics 🧩 Cognitive Biases 🧘 Emotional Regulation

Your Money and Your Brain

by Jason Zweig • 2007

Your brain treats market losses like charging predators. Every investor should know why.

3.97

2k+

🧠 Behavioral Finance 🧬 Neuroeconomics 🔍 Cognitive Biases 💸 Emotional Investing ⚠️ Risk Perception

Your Money and Your Brain 96%

Your brain treats market losses like charging predators. Every investor should know why.

by Jason Zweig 2007

3.97

2k+ ratings

🧠 Behavioral Finance 🧬 Neuroeconomics 🔍 Cognitive Biases 💸 Emotional Investing ⚠️ Risk Perception

The Choice Factory

by Richard Shotton • 2018

Twenty-five behavioral biases steer every purchase. Here's what they are and how to use them.

4.11

2k+

📢 Advertising Psychology 📊 Behavioral Economics 🛒 Consumer Behavior 🧠 Cognitive Biases 👥 Social Proof

The Choice Factory 96%

Twenty-five behavioral biases steer every purchase. Here's what they are and how to use them.

by Richard Shotton 2018

4.11

2k+ ratings

📢 Advertising Psychology 📊 Behavioral Economics 🛒 Consumer Behavior 🧠 Cognitive Biases 👥 Social Proof

Why Smart People Make Big Money Mistakes And How To Correct Them

by Gary Belsky • 1999

The psychology that makes smart people fail with money, and the behavioral economics that fixes it.

3.96

2k+

🧠 Behavioral Economics 🧩 Cognitive Biases 📈 Investor Psychology 🤔 Decision Psychology 💰 Money Mindset

Why Smart People Make Big Money Mistakes And How To Correct Them Summary

Why Smart People Make Big Money Mistakes And How To Correct Them 96%

The psychology that makes smart people fail with money, and the behavioral economics that fixes it.

by Gary Belsky 1999

3.96

2k+ ratings

🧠 Behavioral Economics 🧩 Cognitive Biases 📈 Investor Psychology 🤔 Decision Psychology 💰 Money Mindset

Phishing for Phools

by George A. Akerlof • 2015

Your blind spots are a business model. Free markets reward deception as reliably as innovation.

3.43

2k+

🧠 Behavioral Economics 🔧 Market Failures 🎯 Consumer Manipulation ⚡ Cognitive Biases 🏛️ Regulatory Capture

Phishing for Phools 96%

Your blind spots are a business model. Free markets reward deception as reliably as innovation.

by George A. Akerlof 2015

3.43

2k+ ratings

🧠 Behavioral Economics 🔧 Market Failures 🎯 Consumer Manipulation ⚡ Cognitive Biases 🏛️ Regulatory Capture

The Behavioral Investor

by Doctor Daniel Crosby • 2018

Markets run on psychology, not math. Your ancient brain needs systems, not instinct, to invest.

4.03

773

📊 Behavioral Finance 🧩 Cognitive Biases 🧬 Evolutionary Psychology 💰 Behavioral Economics ⚠️ Risk Perception

The Behavioral Investor 96%

Markets run on psychology, not math. Your ancient brain needs systems, not instinct, to invest.

by Doctor Daniel Crosby 2018

4.03

773 ratings

📊 Behavioral Finance 🧩 Cognitive Biases 🧬 Evolutionary Psychology 💰 Behavioral Economics ⚠️ Risk Perception

Beyond Greed and Fear

by Hersh Shefrin • 1999

Why investors consistently make the same psychological mistakes, and how to profit from them.

3.70

277

🧠 Behavioral Finance 💹 Investment Psychology 🧩 Cognitive Biases ⚖️ Loss Aversion 💰 Mental Accounting

Beyond Greed and Fear 96%

Why investors consistently make the same psychological mistakes, and how to profit from them.

by Hersh Shefrin 1999

3.70

277 ratings

🧠 Behavioral Finance 💹 Investment Psychology 🧩 Cognitive Biases ⚖️ Loss Aversion 💰 Mental Accounting

Behavioural Economics

by David Orrell • 2021

The economic agent is a myth: psychology, not calculation, drives decisions.

3.55

175

🧠 Behavioral Economics 🔍 Cognitive Biases 💸 Economic Psychology 🏛️ Choice Architecture 📈 Behavioral Finance

Behavioural Economics 96%

The economic agent is a myth: psychology, not calculation, drives decisions.

by David Orrell 2021

3.55

175 ratings

🧠 Behavioral Economics 🔍 Cognitive Biases 💸 Economic Psychology 🏛️ Choice Architecture 📈 Behavioral Finance

The small BIG

by Robert B. Cialdini • 2014

Adding one sentence to a letter boosted tax compliance 15 percent. What else works that cheaply?

3.78

1k+

🧠 Persuasion Science 🎲 Behavioral Economics 👥 Social Influence 🖼️ Framing Effects 🏗️ Choice Architecture

The small BIG 95%

Adding one sentence to a letter boosted tax compliance 15 percent. What else works that cheaply?

by Robert B. Cialdini 2014

3.78

1k+ ratings

🧠 Persuasion Science 🎲 Behavioral Economics 👥 Social Influence 🖼️ Framing Effects 🏗️ Choice Architecture

Money Mammoth

by Brad Klontz • 2020

Your money brain runs on outdated software. A financial psychologist reveals how to update it.

3.63

118

🧠 Financial Psychology 💰 Money Mindset 📊 Behavioral Economics 💔 Couples Finance 😰 Financial Anxiety

Money Mammoth 95%

Your money brain runs on outdated software. A financial psychologist reveals how to update it.

by Brad Klontz 2020

3.63

118 ratings

🧠 Financial Psychology 💰 Money Mindset 📊 Behavioral Economics 💔 Couples Finance 😰 Financial Anxiety

The Advertising Effect

by Adam Ferrier • 2014

Most ads try to change minds. The ones that work change what people do first.

4.24

352

📊 Advertising Strategy 🧠 Consumer Psychology 📈 Behavioral Economics 🔄 Behavior Change 👥 Social Influence

The Advertising Effect 95%

Most ads try to change minds. The ones that work change what people do first.

by Adam Ferrier 2014

4.24

352 ratings

📊 Advertising Strategy 🧠 Consumer Psychology 📈 Behavioral Economics 🔄 Behavior Change 👥 Social Influence

The Mental Edge in Trading

by Jason Williams • 2012

Your brain's wiring determines your trading edge. Measure it, then build the strategy that fits.

3.87

📊 Trading Psychology 🧠 Behavioral Finance 🔍 Cognitive Biases 🎛️ Emotional Regulation ⚠️ Risk Management

The Mental Edge in Trading 95%

Your brain's wiring determines your trading edge. Measure it, then build the strategy that fits.

by Jason Williams 2012

3.87

52 ratings

📊 Trading Psychology 🧠 Behavioral Finance 🔍 Cognitive Biases 🎛️ Emotional Regulation ⚠️ Risk Management

Dollars and Sense

by Dan Ariely • 2017

Your money problem is a brain problem. The hidden forces that drain your wallet.

3.78

6k+

🧠 Behavioral Economics 💰 Money Psychology 💸 Spending Habits 💳 Spending Psychology 🧘 Self-Control Strategies

Dollars and Sense 95%

Your money problem is a brain problem. The hidden forces that drain your wallet.

by Dan Ariely 2017

3.78

6k+ ratings

🧠 Behavioral Economics 💰 Money Psychology 💸 Spending Habits 💳 Spending Psychology 🧘 Self-Control Strategies

The Elements of Choice

by Eric J. Johnson • 2021

Your choices feel free. But someone arranged the options, and that arrangement is doing the work.

3.91

523

🧠 Behavioral Economics 🔬 Decision Science 🪤 Cognitive Biases 🎛️ Choice Design 🛒 Consumer Psychology

The Elements of Choice 95%

Your choices feel free. But someone arranged the options, and that arrangement is doing the work.

by Eric J. Johnson 2021

3.91

523 ratings

🧠 Behavioral Economics 🔬 Decision Science 🪤 Cognitive Biases 🎛️ Choice Design 🛒 Consumer Psychology

Using Behavioral Science in Marketing

by Nancy Harhut • 2022

Seventeen cognitive biases that make customers click and buy, and the words to trigger each.

4.38

177

🧠 Marketing Psychology 📉 Behavioral Economics 🛒 Consumer Behavior 🔍 Cognitive Biases ✍️ Copywriting

Using Behavioral Science in Marketing Summary

Using Behavioral Science in Marketing 95%

Seventeen cognitive biases that make customers click and buy, and the words to trigger each.

by Nancy Harhut 2022

4.38

177 ratings

🧠 Marketing Psychology 📉 Behavioral Economics 🛒 Consumer Behavior 🔍 Cognitive Biases ✍️ Copywriting

Tightwads and Spendthrifts

by Scott Rick • 2024

Tightwads and spendthrifts attract, then the traits that drew them together pull the marriage apart.

3.75

269

🧠 Behavioral Economics 💍 Marriage And Money 💸 Spending Psychology 💥 Financial Conflict 😰 Financial Anxiety

Tightwads and Spendthrifts 95%

Tightwads and spendthrifts attract, then the traits that drew them together pull the marriage apart.

by Scott Rick 2024

3.75

269 ratings

🧠 Behavioral Economics 💍 Marriage And Money 💸 Spending Psychology 💥 Financial Conflict 😰 Financial Anxiety

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