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SoBrief
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The 1% Windfall
by Rafi Mohammed • 2010
A 1% price hike can spike profits 20%. The playbook for business's most neglected lever.
3.91
646
The 1% Windfall Summary
The 1% Windfall 97%
A 1% price hike can spike profits 20%. The playbook for business's most neglected lever.
by Rafi Mohammed 2010
3.91
646 ratings
The Art of Pricing
by Rafi Mohammed • 2005
Most businesses have one price. Their customers have many valuations.
3.74
163
The Art of Pricing Summary
The Art of Pricing 97%
Most businesses have one price. Their customers have many valuations.
by Rafi Mohammed 2005
3.74
163 ratings
Monetizing Innovation
by Madhavan Ramanujam • 2016
Why 72% of new products fail: companies build before asking what anyone will actually pay.
4.15
1k+
Monetizing Innovation Summary
Monetizing Innovation 96%
Why 72% of new products fail: companies build before asking what anyone will actually pay.
by Madhavan Ramanujam 2016
4.15
1k+ ratings
The Pricing Roadmap
by Ulrik Lehrskov-Schmidt • 2023
SaaS pricing is a design job. How to build models that customers love and committees approve.
4.49
183
The Pricing Roadmap Summary
The Pricing Roadmap 96%
SaaS pricing is a design job. How to build models that customers love and committees approve.
by Ulrik Lehrskov-Schmidt 2023
4.49
183 ratings
Selling the Invisible
by Harry Beckwith • 1997
Most marketing advice assumes a product. Here is what works when you sell only a promise.
3.94
10k+
Selling the Invisible Summary
Selling the Invisible 96%
Most marketing advice assumes a product. Here is what works when you sell only a promise.
by Harry Beckwith 1997
3.94
10k+ ratings
Implementing Value Pricing
by Ronald J. Baker • 2010
Charging by the hour kills profits and innovation. A pricing model built on customer value instead.
4.33
175
Implementing Value Pricing Summary
Implementing Value Pricing 95%
Charging by the hour kills profits and innovation. A pricing model built on customer value instead.
by Ronald J. Baker 2010
4.33
175 ratings
The Pricing Roadmap
by Ulrik Lehrskov-Schmidt • 2023
B2B SaaS pricing done backwards: build the structure around who pays, not what you built.
5.00
1
The Pricing Roadmap Summary
The Pricing Roadmap 95%
B2B SaaS pricing done backwards: build the structure around who pays, not what you built.
by Ulrik Lehrskov-Schmidt 2023
5.00
1 ratings
Value-Based Fees
by Alan Weiss • 2002
Stop selling your time. The method for pricing consulting on the value clients actually receive.
4.05
1k+
Value-Based Fees Summary
Value-Based Fees 95%
Stop selling your time. The method for pricing consulting on the value clients actually receive.
by Alan Weiss 2002
4.05
1k+ ratings
Priceless
by William Poundstone • 2010
An arbitrary number shown moments before can change what you'll pay by a factor of ten.
3.82
2k+
Priceless Summary
Priceless 95%
An arbitrary number shown moments before can change what you'll pay by a factor of ten.
by William Poundstone 2010
3.82
2k+ ratings
The Passion Economy
by Adam Davidson • 2020
Nine rules for making your quirks pay, from an economy that no longer wants you interchangeable.
3.84
684
The Passion Economy Summary
The Passion Economy 95%
Nine rules for making your quirks pay, from an economy that no longer wants you interchangeable.
by Adam Davidson 2020
3.84
684 ratings
Free
by Chris Anderson • 2009
Free is not a price point; it's a business model built on attention, trust, and the new scarcities.
3.88
18k+
Free Summary
Free 95%
Free is not a price point; it's a business model built on attention, trust, and the new scarcities.
by Chris Anderson 2009
3.88
18k+ ratings
Pricing Creativity
by Blair Enns
Stop billing time. Price the client's outcome instead. A playbook for creative agencies.
4.60
197
Pricing Creativity Summary
Pricing Creativity 95%
Stop billing time. Price the client's outcome instead. A playbook for creative agencies.
by Blair Enns
4.60
197 ratings
The Grid
by Matt Watkinson • 2017
Nine forces shape every business choice. A single framework for seeing them all before they collide.
4.10
343
The Grid Summary
The Grid 95%
Nine forces shape every business choice. A single framework for seeing them all before they collide.
by Matt Watkinson 2017
4.10
343 ratings
The Voltage Effect
by John A. List • 2022
Why ideas win small but fail big: the psychological and economic traps that derail scaling.
3.93
1k+
The Voltage Effect Summary
The Voltage Effect 95%
Why ideas win small but fail big: the psychological and economic traps that derail scaling.
by John A. List 2022
3.93
1k+ ratings
Almost Alchemy
by Dan S. Kennedy • 2019
Most businesses leave half their profit on the table. Where it hides, and how to claim it.
4.39
100
Almost Alchemy Summary
Almost Alchemy 94%
Most businesses leave half their profit on the table. Where it hides, and how to claim it.
by Dan S. Kennedy 2019
4.39
100 ratings
No B.S. Marketing to the Affluent
by Dan S. Kennedy • 2008
Target the affluent, charge more, ditch the rest: the direct-response guide to premium positioning.
4.11
425
No B.S. Marketing to the Affluent Summary
No B.S. Marketing to the Affluent 94%
Target the affluent, charge more, ditch the rest: the direct-response guide to premium positioning.
by Dan S. Kennedy 2008
4.11
425 ratings
Selling the Price Increase
by Jeb Blount • 2022
A repeatable system for raising prices on existing accounts without the anxiety or the attrition.
3.72
79
Selling the Price Increase Summary
Selling the Price Increase 94%
A repeatable system for raising prices on existing accounts without the anxiety or the attrition.
by Jeb Blount 2022
3.72
79 ratings
Strategy Beyond the Hockey Stick
by Chris Bradley • 2018
Corporate profits follow a power law: a few concentrated bets separate winners from the rest.
4.02
1k+
Strategy Beyond the Hockey Stick Summary
Strategy Beyond the Hockey Stick 94%
Corporate profits follow a power law: a few concentrated bets separate winners from the rest.
by Chris Bradley 2018
4.02
1k+ ratings
How to Be Rich
by J. Paul Getty • 1965
An oil tycoon's manual for building wealth the old-fashioned way: work, thrift, and nerve.
4.07
1k+
How to Be Rich Summary
How to Be Rich 94%
An oil tycoon's manual for building wealth the old-fashioned way: work, thrift, and nerve.
by J. Paul Getty 1965
4.07
1k+ ratings
The Choice Factory
by Richard Shotton • 2018
Twenty-five behavioral biases steer every purchase. Here's what they are and how to use them.
4.11
2k+
The Choice Factory Summary
The Choice Factory 94%
Twenty-five behavioral biases steer every purchase. Here's what they are and how to use them.
by Richard Shotton 2018
4.11
2k+ ratings
Aligning Strategy and Sales
by Frank V. Cespedes • 2014
A $900 billion investment, five times your ad budget, and it is probably disconnected from strategy.
4.06
143
Aligning Strategy and Sales Summary
Aligning Strategy and Sales 94%
A $900 billion investment, five times your ad budget, and it is probably disconnected from strategy.
by Frank V. Cespedes 2014
4.06
143 ratings
Obliquity
by John Kay • 2010
The goals that matter most are best achieved by aiming for something else entirely.
3.62
1k+
Obliquity Summary
Obliquity 94%
The goals that matter most are best achieved by aiming for something else entirely.
by John Kay 2010
3.62
1k+ ratings
The Personal MBA
by Josh Kaufman
An MBA's worth of insight, without the tuition: the mental models every business depends on.
4.16
1k+
The Personal MBA Summary
The Personal MBA 94%
An MBA's worth of insight, without the tuition: the mental models every business depends on.
by Josh Kaufman
4.16
1k+ ratings
economic naturalist
by Robert H. Frank • 2006
Why drive-up ATMs have Braille dots, and other mundane mysteries solved with economics.
3.46
3k+
economic naturalist Summary
economic naturalist 94%
Why drive-up ATMs have Braille dots, and other mundane mysteries solved with economics.
by Robert H. Frank 2006
3.46
3k+ ratings
All I Want To Know Is Where I'm Going To Die So I'll Never Go There
by Peter Bevelin • 2016
The Buffett-Munger playbook: avoid what fails, think for yourself, and wait for the right moment.
4.62
628
All I Want To Know Is Where I'm Going To Die So I'll Never Go There Summary
All I Want To Know Is Where I'm Going To Die So I'll Never Go There 94%
The Buffett-Munger playbook: avoid what fails, think for yourself, and wait for the right moment.
by Peter Bevelin 2016
4.62
628 ratings
The Self-Made Billionaire Effect
by John Sviokla • 2014
Self-made billionaires share a mental blueprint. They fear missed futures more than present losses.
3.64
482
The Self-Made Billionaire Effect Summary
The Self-Made Billionaire Effect 93%
Self-made billionaires share a mental blueprint. They fear missed futures more than present losses.
by John Sviokla 2014
3.64
482 ratings
10 Instant MBA lessons
by Infinite Ideas • 2011
Seven business-school lessons on strategy, pricing, and automation for pros who skipped the degree.
3.30
169
10 Instant MBA lessons Summary
10 Instant MBA lessons 93%
Seven business-school lessons on strategy, pricing, and automation for pros who skipped the degree.
by Infinite Ideas 2011
3.30
169 ratings
Branding Between the Ears
by Sandeep Dayal • 2021
Ninety-five percent of choice is subconscious: how to build a brand the brain can't resist.
3.89
38
Branding Between the Ears Summary
Branding Between the Ears 93%
Ninety-five percent of choice is subconscious: how to build a brand the brain can't resist.
by Sandeep Dayal 2021
3.89
38 ratings
The Advertising Effect
by Adam Ferrier • 2014
Most ads try to change minds. The ones that work change what people do first.
4.24
352
The Advertising Effect Summary
The Advertising Effect 93%
Most ads try to change minds. The ones that work change what people do first.
by Adam Ferrier 2014
4.24
352 ratings
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