Wayne McCulloch
Wayne McCulloch is an experienced professional in the field of customer success.
While specific details about his background are not provided in the given information, his book suggests he has extensive knowledge and expertise in customer success strategies, particularly in the context of B2B SaaS companies.
McCulloch's work focuses on providing practical insights and frameworks for building and scaling customer success teams.
His approach emphasizes the importance of customer success throughout the entire customer journey, highlighting its role in reducing churn, driving value expansion, improving customer experience, and fostering customer advocacy.
