Mark Granovetter
Mark Granovetter is an American sociologist and professor at Stanford University who has been shaping modern sociology since the 1970s.
He is widely regarded as a foundational figure in both social network theory and economic sociology.
His most celebrated contribution is his theory "The Strength of Weak Ties" (1973), which explores how information spreads through social networks, revealing that loose acquaintances often provide more valuable connections than close relationships.
His work continues to influence sociology, economics, and organizational behavior across academic and professional fields.
