Ido Leffler
Ido Leffler is a co-founder of Yes To, Inc., a successful natural beauty and skin care products company.
Along with his business partner Lance Kalish, Leffler built Yes To into the second-largest natural health and beauty product business in the industry.
The book details their journey as young entrepreneurs, sharing personal stories, business philosophies, and lessons learned.
Leffler's background, combined with Kalish's, creates an interesting dynamic in their approach to business challenges and successes.
Their narrative style in the book is described as candid, funny, and engaging, offering readers insights into their entrepreneurial mindset and experiences.
