David Sally
Chris Anderson and David Sally are the authors of "The Numbers Game." Anderson is a behavioral economist with a PhD from the University of Chicago Booth School of Business.
His research in behavioral game theory has been widely published and informed his teaching of negotiations and leadership at Cornell and Dartmouth.
Sally is an innovative strategist who co-founded Anderson Sally LLC, one of the world's first soccer analytics consulting companies.
He helps clients make strategic investments and find sustainable competitive advantages in football.
Sally is also the author of "One Step Ahead: Mastering the Art and Science of Negotiation." Together, they bring their expertise in economics, strategy, and football analytics to provide unique insights into the sport.
